by Dan

Imagine this scenario: you cannot afford anything other than free advertising. You have a well-written sales letter, or a very nice looking site, but have a hard time trying to promote it. You try to advertise your site with traffic exchanges but with little success, if any. Your site even has a section to get visitors to sign-up for your mailing list, because you are smart and know the money is in the list. Nobody signs up for even that.

Sound familiar? Well you probably are in need of a splash page.

Simply put, a splash page is a page that a person can read and process in just a few seconds. It could be anything from a few words and a picture, to a flash animation, or any number of things. The important thing is that it grabs the reader's attention, and fast.

Why a splash page? Well if you show your reader some long, cluttered sales letter, the vast majority of your viewers will simply brush your site off and move on. They do not have the time to look at whatever your site has to offer. You may have the best, most eye grabbing headline thought of, but fact of the matter is, people do not have time to read your site fully, or they are simply too lazy. Either way, you can kiss that future sale/prospect/whatever goodbye.

I see this problem all the time in traffic exchanges: people are promoting sales letters, or big main sites, or something along those lines to people who are just surfing for credits. Most traffic exchanges only require a surfer to stay on a site for around 10-30 seconds. There is no way anyone could grasp what your site has to offer in that amount of time, and very few people will stick around to read your site fully.

A splash page eliminates this problem. A viewer can observe a splash page in its entirety in a minimal amount of time. Making it visually appealing is crucial, keeping it simple yet effective. A wise idea is to have a link for your visitor to sign-up to your mailing list. You have heard the phrase "the money is in the list" excessively, many times by now, and this would be a perfect opportunity to add targeted prospects to it.

It is so simple, yet so effective. Think about it: instead of a greeting with some long, cluttered sales letter, your visitors will see your splash page, which will grab their attention in an instant and make them want to see what you have to offer. Now do not get me wrong: if you make a visually unappealing splash page, or one that does not grab the visitor's attention in a fraction of a second, the visitor will probably brush your splash page off. However, that was obvious, wasn't it?

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