MLM The Easy Way - DSc Update http://www.blogmoneymiracle.com en-us EasyRSS
By Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chums who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more people have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see a few more stores popping-up and you will be, yes, we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-fewer purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion, as the first step.

Search Engine Optimization and postings, Link Exchanges, Affiliate Programs, and Banner Advertising are some of those techniques that have been used for this purpose by most of the online business owners for a long time. Though this had been enough for your market presence and brand building a few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system being built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote his or her business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre for Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. In addition, viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical expertise.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business, or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool, where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video. Those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like, "Order Now!" just below a video that shows the promotional video, below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page, ordering page, or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast-paced advertising matter customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! In addition, making the viewers click on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners. You can show your promotional video in the banner, and make your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it wherever you want to place the banner. It is that simple.

Email Signature Tool

Did you even know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than three hops from the originator. It means there is an elevated chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi-level marketing basics, then you would definitely understand the chances that your emails would be read by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked it shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page, and even on the Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To be listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added as a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

Therefore, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

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By Linda Miller

Anyone can launch a new product. Making it take off requires marketing. However, keeping a product above the crowd requires advertising with all the right elements, including effective copy.

Advertising copy can be as simple as a slogan or as extensive as an editorial. The key is not in how much you say, but what you say. The success of your product rests on effective copy that conveys a clear message about the product. With an obscure message, or no message at all, the product will have very little chance of taking off.

Creating effective advertising starts with knowing the key elements to a successful ad:

The Headline

To be effective, headlines must be clear and bold. A short burst of carefully chosen words has the best chance of being noticed, and will convey a strong and memorable message. These words can be intriguing, dramatic, elegant, dignified, silly or grand. Choosing effective copy depends entirely on your target market or audience. Know your market, and you will understand what words will catch the eye and motive the customers to read on. Your headline needs to convey a very clear message.

* Free Offers: Try grabbing your audience's attention with the "shocking claim" technique. "Half Price" and "Free Offer" are often used to get attention. Just make sure that you are able to follow through on the claim. Do not use the old "Store Closing" technique if you do not intend to shut down. This just causes distrust.

* KISS: Keep it Simple, Stupid. Alternatively, if you just cannot decide what to edit out of your headline copy, you can always add a sub-heading. Be sure that the secondary text improves on the headline.

* Logo: Every successful business has a logo. Develop a logo and use it every time you advertise. Nike could put its trademark "swoosh" on a blank page of paper, with no other copy or graphics, and everyone will still know it is a Nike ad. Logos are effective eye-catchers and give a company an identity. Once your logo is established, people will recognize an ad for your business before they even read the copy.

* Satisfy a Need: Give customers a reason to buy your product of service. Determine what niche your business can fill, and focus your advertising copy on that area. Why should people buy your product rather than go to the competitor? You need to convince your audience they need your product. If created with discretion, your ad can even make them feel foolish for not buying your product.

* Key words: Highlight important words in your text with bold type, underlining and different fonts, or with the use of color. While your headline is most important, you can create effective copy by making key words stand out.

* Toot Your Horn: Do not be afraid to highlight the features, virtues, and attributes of your product or service. Bear in mind the areas that are most important to your clients. However, remember to keep it honest. If your restaurant serves award-winning pie but lousy coffee, advertise your pie. Do not mention the coffee.

* What is In It for You: Remind your customer of unique benefits you can provide. Tell them about free bonuses, money back guarantees, time-limited offers, or special discounts to customers. Use incentives to stretch the pulling power of your ad.

* Keep it Short: Use short sentences. Try sentence fragments. These get attention. Fewer words work with skim readers.

* Awesome Adjectives: Use attention-grabbing adjectives to your advantage, but stay away from over-used phrases and clichs. Terms like unbelievable, super, ultra, astonishing, and incredible are not that special anymore. Stay away from clichs as well. Intelligent readers feel annoyed and patronized when faced with statements like "You don't' want to miss this sale."

Graphics

Effective advertising achieves the right balance of clever copy and eye-catching graphics.

* Photography: If a picture tells a thousand words, make sure the photograph or illustration you choose puts your product in its best possible light. Provide a high-resolution photo or a professionally created illustration. Make sure your audience gets a clear image of your product, or is intrigued enough to find out more information.

* Proof: If your ad is making a claim about quality, back it up. Use colorful charts, graphs, and other details to support your claim, and satisfy any lingering doubts in your readers' minds.

Other Elements of Effective Copy

* Contact Information: Invite customers to act. Let them know where they can find your product. Provide a website, telephone number, address or retail outlet. Do not assume that people will know where to find you.

* Disclaimer: This is usually located at the bottom center or the bottom right hand of the page. Disclaimers cover the legal aspects of your advertising claims, such as "some conditions apply" or "limited time offer". You will likely want to use a smaller font size for the disclaimer, but do not make it so tiny that it looks like you have something to hide.

* White Space: Sometimes a message that reads loud and clear can say almost nothing at all. White space can be extremely eye-catching, because other advertisers cram as much copy as possible into an ad. Advertisers in traditional media have used white space as a marketing tactic for many years, and now the trend is shifting to Internet advertisers. Allowing ample white space makes your ad easier to read and infinitely more effective.

The first step to making a sale is selling your product. Effective copy and smart advertising techniques are essential in getting attention and establishing an audience. Include the key elements in your advertising, and increase your chances of success.

Linda Miller contributes to several web sites, such as http://wetid.com and http://nugoz.com

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By Inder Saini

Putting up a company, would of course require many things, to get straight to the point, you need capital. To make money requires money. With the versatility the internet offers, there are many ways you could find to help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites do not have the resources that others have to generate more traffic for your site. You do not have to spend a cent; all you need is the proper mindset, and a lot of eagerness. You also must have the drive and perseverance to do the hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you do not need to speed a single cent, it may take time, to say honestly, I am not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss many things about the niche that you represent or offer. Another great advantage is you know what you are getting into and you will be prepared.

With online communities and forums, you can build a reputation for your company. Show them what excites you and wow them with your range of expertise about the subject. You can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You do not have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts that both sites do will benefit both sites. All traffic that goes to the site could potentially click on the link of your site and visit your site. This works especially well when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles, they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there is a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be done by a professional content writer. You could do your own, but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.


All of these methods and more will drive more traffic to your site free. All it takes is a bit of effort and extended man-hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

http://www.digitalinfostore.net/cb/freepublicity/index.htm

Inder Saini always had a great passion for the internet. Active affiliate marketer since 2000 and has done deep research on the affiliate and internet marketing. Has helped hundreds of small internet business owners in many ways.

http://www.DigitalinfoStore.com

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By Robert Wilkinson

This article is geared towards small and medium enterprises requiring runs of 100,000 pieces or less. The same advice applies to larger runs too, but it's not quite as big an issue. On the larger runs, the high setup costs I mention below are more easily absorbed into the entire costs of the job and may only contribute 10-20% to the job cost. On smaller runs, tooling and setup costs can easily make up over 50% of the cost of envelope production.

Having worked in the direct mail industry for a number of years, I've seen many mistakes made, some avoidable, some not so. I can honestly say that one of the most frequent and most avoidable errors I've seen made is not applying any thought to the envelope until the last minute. A little forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time and some good advice from your friendly envelope manufacturer.

There is a primer on envelope production here, which will give you an indication of why it's a bad idea to leave it until the last minute. In brief though, envelope machines are big! They can take hours to set up, and it's still very much a case of Allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

Many disciplines make up a direct mail pack of which envelope production is only one. When compared to other areas, such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

The envelope may seem insignificant, and in terms of cost, the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printed, and copy written pack has very little value until you have an envelope because you can't send it until you have one.

So, when you plan your pack, think about the envelope at the same time and ask yourself a few questions.

Does the size of the pack that you have designed correspond with a slightly larger sized envelope available from a wholesaler? If it does, then good, but you're still not home and dry yet.

If a stock envelope is available, do you need to print it? You almost certainly will if it's a bulk mailing. Overprinting is a cheap option for stock envelopes but is your design suitable to overprint? Some considerations and compromises must be made for overprinting envelopes, and especially for overprinting envelopes in four colors. These are too numerous to mention, but any professional envelope overprinting company will be able to advise on this.

At this stage, you may have established that your envelope design can be overprinted, and that you have a stock envelope easily available. If that's the case, you can rest easy.

You may, have discovered however, that a stock envelope isn't available, or your design isn't suitable to overprint. If that's the case, you need to be thinking about a special making of bespoke envelopes. In this instance, pre-printing your envelopes as flat sheets becomes a possibility and you can also overprint on bespoke envelopes, but the actual making is now a major consideration.

There are two main kinds of envelope production, reel fed and blank (pre-cut envelope shapes) fed. It's unlikely that you will be able to make the envelope from the reel since you have already established that there isn't a stock envelope available, or that you can't overprint. In either of these scenarios, it's likely that you will need to produce an envelope from blanks.

With blank fed production, you need to check for availability of a cutting tool. These are extremely expensive to make, and there can be very long lead times. If you want to avoid the cost of this tooling, then early planning will see you obtaining a list of cutting tools from your envelope supplier, that are close to the size you need. Provided tooling is available, you then need to ensure your envelope is ready in good time.

Again, the simplest advice is to plan. Find yourselves a reliable and knowledgeable envelope producer and ask their advice at the earliest opportunity. If they know their onions, then they will be able to advise how to stay within any budget you may have, artwork specifications to work with, and when you need to think about ordering. Lead times can be surprisingly long in the envelope world, and you don't want to be the unfortunate soul who has to order bespoke envelopes at the last minute. You can bet it will cost you extra to do so.

Robert Wilkinson is the owner of http://www.arhiann.com, a design, print and direct mail company specializing in direct marketing and envelope production for SMEs.

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By Clarence Binayu

The humdrum existence of going to the office, day after day, doing the usual 8 to 5 shift, is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect. Doing work at home is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the Internet has given birth to a business that has given some people practically new lives.

This particular business allows people to work at home under flexible working hours without a boss screaming at you, no one putting pressure on everyone about the deadline at hand, or the clutter of messy paperwork that needs completion, at the soonest possible moment. Those who are into affiliate marketing, experience these conveniences, the newest way to earn money without having to go through all sorts of routines found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. The website owned by the affiliate advertises and markets the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website, it promotes the one owned by the affiliate; the affiliate receives a commission. This is in recognition of his effort to help the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able to tread through the industry with confidence and self-assurance. Another factor one needs to be able to break in is knowledge. Knowledge about this business is very important as it dictates the actions taken by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He or she is an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are those who know the business better than the affiliate managers because of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and auto responder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products market better whenever you provide enough information about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them repeatedly.

The most important thing one should remember, if he wants to become a super affiliate, is to treat affiliate marketing as a business first. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 8-5 shift. A career as a super affiliate in the business, which will change his life forever, could possibly take that unexciting job’s place.

Clarence Binayu is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.

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by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

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By Kevin Sinclair

You need an article for your newsletter, and you need it now. In fact, you can spare only forty minutes to get the article written, edited, and slotted into place.

Breaking it down, this means, you have to write the first draft in around 30 minutes. Not a lot of time - especially if you do not consider yourself much of a writer. The good news is that you can do it - and do it well. Here is how to generate a 400-500-word article in a short time.

1. Turbo-Outlining.

Give yourself 5-10 minutes for this part of the process. If you already have a topic in mind, you are in front. If not, you have exactly 90 seconds to decide. Presumably you understand where your readers are coming from (if not, you are in big trouble.) Use those 90 seconds to jot down words or phrases that summarize anything that is likely to be causing them a problem. Naturally, this needs to be a problem that YOU can help solve in your article.

From this list, choose the topic that appeals to you most. Now - in three and a half minutes - it is time to outline the article. Use these headers to guide you:

a. State the problem - and promise a solution. (Just jot down quick notes at this stage.)

b. Outline the process for solving the problem. Divide this into 3-5 logical steps. Label each step (this will become a sub-heading in your article).

c. Jot down points you want to make in your conclusion. This can be advice on how to ensure that the problem does not recur, or offer links to resources that can help. End on a positive note that leaves the reader feeling glad that he read your advice.

2. Speed-Writing Your First Draft.

Allow 20-25 minutes to write the first draft. Spend an extra few minutes on the first paragraph. This is where your reader will decide whether to continue reading. Your job is to show you understand exactly what the problem is and to sound confident that you can help them solve it. Do not use long-winded sentences or ramble on about how awful it is - just get to the point. By the end of the first half-dozen sentences, your reader needs to feel connected to read more and find out the solution.

Each of your 3-5 sub-headings should clearly indicate what the following paragraphs contain Remember, many readers skim-read an article to see if it is worth reading. Look at the words you have chosen - can you rephrase these headings to make the whole process sound simpler or faster?

Under each sub-heading, write two or three paragraphs pertaining to the problem-solving strategy you are outlining. Since you are writing this quickly, it is likely you will automatically adopt a forthright, casual tone. If you find yourself writing in overly formal language, stop, and reconsider. The best 'how to' articles use simple language and everyday terminology. Make it as easy as possible for your reader to follow.

The ending is just as important as the opening paragraph. It is vital not to let the article fizzle out in a weak conclusion. You need to leave your reader feeling inspired, energized, and confident that they can follow your advice and fix the problem.

You can:
- tell them how much time/energy/money they will save by following your advice
- Share a 'secret' of some kind that will help them move on to the next step (be more successful, save even more time, etc)
- point them to further helps or resources. (These can be provided by you and your web site, or by others who have a level of expertise.)

3. Tweak and Polish.

After thirty minutes, you should have an excellent basis for your article. If you can afford to take fifteen minutes out at this stage for a cup of coffee or a quick walk, do so. It is always better to take a break before editing your work. If not, just start reading it from the beginning. Check for these things:

a. Spelling and grammar. Your computer should do most of the work here, but a computer can miss typos or offer strange advice when it comes to grammar. You need to read it through yourself for flow and overall impact.

b. Wordy sentences or phrases. Weed them out!

c. Badly-phrased advice. If a sentence does not flow, write it again. Think of how you would explain to someone else in a casual conversation. Does your writing reflect this?

d. Missing steps. When you are familiar with a process, or trouble-shooting, it is all too easy to leave out a step or a small but vital piece of information. Run over the whole process in your mind to make sure you have not left anything out.

Now, you should have a finished article that will prove both interesting and helpful to many of your readers. At worst, it will be competent. At best, it will surprise you with what you can achieve in a short time!

Kevin Sinclair is the publisher and editor of http://besuccessfulnews.com, a site that provides information and articles on how to succeed in your own home or small business.

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By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

]]> http://miraclemoneyblog.com/MLM/MLM_DSc_280/user/index.php How Can a Piece of Article Boost Your Marketing Efforts?

By Wan Assad

Have you ever thought how a simple article has gigantic capability to boost your marketing effort? Most marketers assume articles are nothing except a tool to highlight specific content for public viewing and better left for the public to judge. However, if you spend your time, judging from another point of view, you will soon realize that an article represents your form of business, in a preliminary way.

An article contains uncounted valuable information either on general topics that we read daily in our local newspapers, or articles directed to specific readers. These articles contain specific information related to health, fitness, properties, religious etc. These forms of topics have their own readers that share the same interests, wishing to expand their knowledge further pertaining to particular issues. These are your targeted clients – in the form of global clients.

You as an individual, psychologically write articles related to your interest. A farmer will not argue among themselves on issues related to medical instruments and/or a mechanic will not be interested to read how to sell digital products. Articles written by you will have a direct correlation with your business nature and the content in your web sites. The same concept applies to those readers. Whoever reads your articles are interested to know more about the topic highlighted by you. Fortunately, most of these readers will become your qualified targeted visitors who will register for your newsletter, and more importantly, buy your products.

How can a portion of an article help you market your business further? Generally, you will not produce articles just to be part of your web contents or part of your portfolio. However, you are inclined to distribute it to as many readers as possible. The fastest and most effective method of reaching these potential readers is by submitting your articles to directories! Since most directories do not impose a single dime on you, your articles can form your content as a virtual brochure. In addition, what does it mean? Free advertising, of course! By publishing your articles, these are the great benefits you, as webmaster, will achieve in return:

- Getting visitors that are more qualified.
- Better exposure towards your web site.
- Increase search engines popularity.
- Increase your reputation, not only as an author, but also as webmaster.

Do you know that your qualified visitors tend to visit your web sites after reading partially and/or fully your articles? This is due to the nature of humans, who are influenced more by words rather than pictures. Present your most valuable information in the way they want it, and eventually, they are one of your regular customers.

Therefore, you provide the reader with the most useful, fascinating content. How are they going to visit your web site? Include your web address at the bottom of your articles to enable them to find your web site to learn more about your products or services. Not inserting your web address is the biggest mistake made by any author.

“Oh, I heard this fact somewhere but it’s all rubbish!” Well, not really. To prove this fact, take a piece of paper, start writing an article pertaining to something unique, valuable, and precious related to your business. Include your web address, as well, and you will observe how it helps you. You will be surprised that not only you are getting more visitors but also the search engines start to love you more!

Hold on a minute, please. Did I hear you said, “search engines”? How can articles boost search engines popularity? The answer lies on the web address you included at the bottom page of your article. The URL will eventually produce ‘one way links’ to your web site – one of the most crucial factors of getting your link accepted among search engines, especially Google. By globally publishing your articles, you are by no means, creating your network with other web sites.

Now, have you realized how a portion of an article can boost your marketing efforts without paying a dime? Start writing your articles now!

Enjoy promoting!

Copyright © http://www.directpins.com

Wan Assad is the administrator of http://www.directpins.com – a place for web beginners to start their web development process. More articles including those from other reputable webmasters can be found at http://www.directpins.com/article_index.html. This article is allowed to be reproduced but no alteration is permitted.

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By M.Planet Lubowa

Every successful online marketer says this is the bar-none, top-of-the-list, number one-way to guaranteed success for any online venture.

What is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet, word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your doorstep begging for your product or service?

This word of mouth is what we call viral marketing.

However, word of mouth does not come easily. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you will have is negative.

I am sure you have heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers are not happy, you will have to work ten times harder and spend more money on advertising to sell your product.

You can benefit from positive word of mouth two ways. These are:

1. It is free advertising. This is self-explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they have had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they will instantly trust you. Trust is a huge barrier to break down when it comes to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building. List building by referring ten people from your own efforts, and then these ten will go on to build your list up, to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, look below. Your list can grow exponentially without you ever even having to lift a finger again. This is a completely new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let us say you enroll SEVEN people from your paid advertising or any other form of advertising. Seven is still conservative for a completely FREE program... In addition, let us say each of those seven told seven people and enrolled them and each of those enrolled seven people and so on…

That would look like this:

YOU
1x7 Members =7
7x7 Members =49
49x7 Members =343
343 x7 Members =2,401
2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! In addition, you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That would be a whopping 111,110 subscribers!) Or 20? I will not even do the math on that one, because frankly, you would not believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it is all free advertising!

If you think, the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now FREE!

When Yanik started out several years ago, he did not even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a lifetime.

That is how powerful viral marketing is. Do not skimp on using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa. M. Planet viral Internet marketing websites. For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com.

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By Eugenijus Sakalauskas

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you have been thinking you need to know more about it, here is your opportunity.

Since the advent of the information technology, the Internet has been a valuable commodity to most people. Here, they find ways on how to earn more money without having to spend more capital to build a business.

Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

Generally, the main purpose of email marketing is to reach their target audience as quickly and as directly as possible. They need to reach their target market to promote their products and services that would benefit their customers.

However, some businesses use email marketing in order to maintain their contact and relationship with their customers.

The reason why email marketing has grown at such an unprecedented rate is that people in the virtual community are always hungry for information. They subscribe to information they are interested in.

On the other hand, not all people are willing to subscribe to such information. They may be interested in your products once, but may no longer show an interest to buy. When you continue to send those emails, without their permission, they can accuse you of spamming.

Today, spamming is a serious offense, especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.

With this, the creation of an opt-in list has gained tremendous acceptance. Because of its viability and feasibility to most online businesses, many people have realized how important opt-in lists are in email marketing.

Opt-in lists refer to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.

I hope the information presented has been applicable. You might also want to consider the following:

When you build an opt-in list, you increase the probability of being successful in email marketing, and boost your sales and profits as well. This is because building an opt-in list will give you the chance to stay in contact with your customers by getting their email address.

In this manner, you can continue to promote your products and services, which they are interested in because they have opted to subscribe to your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.

In reality, building an opt-in list is actually letting the people realize the charisma and magic of email marketing. In this way, spam will be avoided, if not eliminated, and will not ruin the positive image of email marketing.

With spamming, email marketing becomes a disgraceful activity in the Internet. However, with opt-in lists, online businesses can continue to boost their businesses through email marketing without having to worry about accusations of spamming.

In building an opt-in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.

In building single opt-in lists, online businesses would simply use a “sign-up tag” in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business’ email list.

On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer has subscribed to the particular web site’s email list.

Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link, that entails the confirmation of the customer.

Whatever type of opt-in list you prefer, each has its own pros and cons when it comes to email marketing. However, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.

Indeed, email marketing is such a profitable business in the Internet. However, it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.

As your knowledge about email marketing continues to grow, you will begin to see how email marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

Eugenijus Sakalauskas is an established ezine publisher and direct marketer on PNP.com Subscribe to my FREE e-course "Power up Your Profits by Packing Your Email Marketing with More Punch" Send blank mailto:pnplistbuild@getresponse.com or visit http://www.pluginnetproefit.com and get 18+ free bonuses.

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By Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

Do this in a variety of ways. Follow some basics steps to ensure retention. Here are some tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you are sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company where they are buying.

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number, and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plans focus on up-sell while others may only focus on retention. Base the communication plan you implement on the proper categorization of your customer.

3. Show your thanks. Once you have acquired a customer, do not forget to thank them. This may seem trite. However, done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they have made and the company they have chosen.

4. Provide consistency among all touch points. Once you have acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they have purchased a product and received an answer to their question, then they call the following day only to receive a different answer, they are going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they will be willing to forgo a better price or promise of a better deal elsewhere.

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, with exposure to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a good practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it is useful to reinforce your brand. (Note: be sure to get permission to publish a customer’s testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Do not overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. In addition, most importantly, remember to thank your customers for choosing your company, product or service.

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com.

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By Paul Mccord

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new clientele is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass direct mail, advertising, or purchasing leads, would you be willing to implement it? Of course, you would!

Taking the time and effort to keep in contact with past clients will grow your business through new direct sales to the client and generating referrals to qualified prospects.

Often sales people complain that keeping in touch with past clients takes too much time, effort, and money. Considering the return on investment, this is not true—at least for most sales people. The key is finding a way to communicate that is time efficient, relatively inexpensive, and effective.

Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if possible.

What is a “touch?” A touch is any communication from you to your client—email, telephone call, snail mail, postcard, holiday card, in-person meeting, or any other method of getting in front of your customer. If you are communicating with the client, you are touching them.

What is the most effective way to touch your past clients? Studies have shown that there is not a “best” way to touch the client, but rather, the most effective client communication programs enlists a number of communication formats.

Is sending 14 emails a year effective? Is sending 14 snail mail pieces a better choice? Is making 14 phone calls a better option? Is sending 14 postcards a viable option? What alternatives will work the best? However, constructing a campaign using a combination of these methods could be a very effective program. For instance, setting a marketing calendar to send 4 postcards per year, 6 emails, 2 snail mail letters, one phone call, and one holiday card during the course of the year allows you to touch your clients approximately once every 3 ˝ weeks during the course of the year.

However, what do you send? What do you say 14 times during the course of the year? The content of your communication is just as important as the fact that you sent something. When you communicate with a past client, the fact that you have something in front of a previous customer is not necessarily a good thing, in and of itself.

Many traditional marketers will disagree. Much traditional thinking says that any time you get your name in front a client it is a good thing. However, is a 3-second trip to the trash for your expensive postcard or letter the best use of your money?

Whether or not your communication campaign is effective will depend on what you are communicating. If you send junk, just to send something, your customer will quickly learn to ignore you and your communications and everything you send will take that 3-secnd trip to the trash. On the other hand, if your communications offer something of interest and value, you will train your client to pay attention to you.

Which would you rather have: a client that ignores you or one that pays attention to you?

I assume you would rather have a client that pays attention to you. To train your clients to pay attention, and, therefore, to keep you at the top of their mind, you must figure out how to send them communications that give them value. Can you offer a special for them or someone they refer to you? Can you provide them an annual or semi-annual update on their purchase? Can you send or email them articles of interest that relate to their purchase or an interest of theirs? What you send does not have to be large or costly—it just needs to be of interest to the client.

A program such as this requires thought and considerable customization of content, but the payoff can be enormous. Think about what you are sending and what it will—or will not—communicate about you and your business. If you want your clients to think of you and not ignore you, then take the time and the effort to make sure you are sending value. If you are not sure it has value, it probably does not. Marketing to your client database should be at the top of your “to do” list and your campaign should be constructed with the thought and care as if you were marketing to the most important people in the world, because for you, they are.

Author and trainer, Paul McCord is a leading authority on prospecting, referral selling, and personal marketing. His book, Creating a Million Dollar a Year Sales Income (John Wiley & Sons) teaches the strategies the million dollars a year sales superstars use. http://www.powerreferralselling.com

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By Jerry Oakman

Fact number 1: Kids in high school are making thousands of dollars every month with AdSense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing AdSense ads on their web site or blog.

These are just some of the “super AdSense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting AdSense sites.

Anyone, any age, and gender can become money generating AdSense publishers, as long as, he or she has what it takes. How does one go about this Internet advertising?

Writing articles for AdSense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles are now the latest in marketing buzz.

Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals.

Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why do not all these web site owners write and submit their own articles, if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them, and get targeted traffic to their websites. They get the services of those who can spare some time to write the articles that can cater to their site purpose, and still turn out good quality and unique work.

To get into the AdSense marketing business, to start earning some good cash, ask yourself, did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners who want to make money online and do it from home.

With the boom in the AdSense market comes the need for sites to want fresh, quality, and original keyword rich content.

This way, web site owners can have a steady supply of articles with the proper keywords that relate to their site contents. The result of this is in the sites page rank when indexed by the search engines.

This, in turn, gets more AdSense ads to show above, below, or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword, or phrase rich articles with links to your website in the resource box.

Then build a website or web page with targeted keyword or phrase rich, original content for the targeted traffic that originates from the articles you wrote. Finally, you will have Google AdSense ads that are targeted to your keyword or phrase rich, original content site where visitors will get to visit when they come looking for information.

This is a win-win situation, if you think more about it. It is a favor for persons looking for quality content and information. It is a win-win for the persons writing the original content articles. In addition, also for the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales, but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

Therefore, who else wants to start earning money with AdSense? You?

Everyone. Anybody. Internet marketing has many opportunities wide open for this group of people. Writing articles and using AdSense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better, not be left behind the many who are making millions already.

Visit: http://adsense.awardspace.biz

Jerry Oakman webmaster, SEO specialist & internet marketer from Y2K, some of his "must see" projects are:

http://adsense.awardspace.biz
http://articles.awardspace.biz
http://directories.awardspace.biz

where you can find free FFA, eZines, article posting & SEO news, eBooks, viral stuff, internet marketing tools, video tutorials, current eBusiness information and more.

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By Laurie Brown

Maximize the Profit Potential of Your Retail Customer

Let us be honest. It is getting harder and harder to make a decent profit from our retail customers. The internet abounds with articles such as ” “ “ “ etc. Our customers are coming in and telling us how much over invoice they are willing to pay. So how can we maximize their profit potential?

1. Build value

A Purdue University study showed that when the customers perceived value exceeds the price, meaning that customers felt that they were getting more than they were paying for, eight of ten would buy. So where do we build value. Look to build value in each of the three p’s…Product, Place, and Person.

PRODUCT

Know your product inside and out. Find the interesting details that customers might not be aware of. When doing your walk around, it does not just spout off features. Make sure you tie features to your customer’s hot buttons. Use the phrase (or something like this) ‘and what that means to you is’…. It is best to talk about an average of three features per walk around position . It may seem like “more is better”, but studies show that customers tend to get overloaded and can have a negative reaction to too many features. Spend at least 15 minutes a day on a Power break, learn something new about your product, read owners manuals and articles about your product, walk the used car lot, talk to a mentor in your dealership. Do what it takes to be an “expert.”

PLACE

Then ask yourself “what sets my dealership apart?” Have we been in business for 40 years, are we a family business, are we a “no hassle” dealership, do we have more inventory than our competitors? How are we distinct? Once you have answered the questions, make sure your customers know it. Does your dealership have a mission statement? Do you know what it is? Talk about the goals of your dealership with pride.

PERSONAL

However, the most important place to build value is doing business with you. First, it is the only thing that you have to offer that they cannot get anywhere else. Your willingness to “go the extra mile”, be patient, be well informed, help a customer buy a vehicle, rather than “sell them” will go a long way towards setting you apart from your competitors. The world is changing fast, make sure you are aware of new technology that will help you stay connected to your customers.

Check your “bad attitude” at the door. Your customer is making an impression of you in the first 90 seconds that they are spending with you. Your smile, eye contact, warm handshake, and enthusiastic greeting will prove to them you are someone they want to do business with, repeatedly.

2. Follow-up! This is the place most sales consultants fall down. We are so busy dealing with ups that we forget that our best and easiest customers are the ones that have already bought from us. Get a customer contact program such as ACT and use it. Call your customers within 24 hours after the purchase to make sure, if everything is ok. If not, move heaven and earth to fix the problem. Write a handwritten thank you note. Then check in (with their permission) via a phone call, email, or newsletter at regular intervals. Make the contact personal. Use the information you learned when you were building rapport to continue that process. Ask how Johnny did in little league. Congratulate them on Becky’s graduation. The more personal the conversation, the more effective it will be. There are sales consultants who make their clients service appointments. The goal is to add value and have your name be on the tip of their tongues. In addition, be assured that they will come back to you when they buy their next vehicle.

3. Ask for referrals, your happy customers are your best salespeople. Let their great experience be a story that they tell repeatedly. In addition, if you have done an exceptional job, do not hesitate to ask them to recommend you to their friends, co-workers, and family. If you explain that you build your business by positive word of mouth, they most likely will be happy to help you out. Do not forget to thank them for their referrals. Again, a hand written note is essential. Some states allow bird-dogging. IF yours does not, you could “thank them” in a variety of other ways. A dinner at a local restaurant, or free oil change will tell them that you are grateful.

Following these simple steps will allow you to maximize the profit you can get from your customers. Remember it makes better sense to work smarter, not harder.

Laurie Brown is an international speaker, trainer and consultant who work to help people improve their sales, service, and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters, and Speakers. Laurie can be contacted through http://www.thedifference.net, or 1-877.999.3433, or at lauriebrown@thedifference.net

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By Dr. Roberto A. Bonomi

Niche marketing is a simple concept that can help your business gain an advantage, even in very competitive online categories.

You know that 20 percent of buyers consume 80 percent of your product, so the idea is that you could sell more products with less effort if you can identify that 20 percent and find others like them.

People, who are interested in and consume your product, become a market niche.

Therefore, the idea behind niche marketing is to target, communicate, sell, and obtain feedback of your best customers.

Consumers are each day becoming more demanding because their choices tend to expand in this global economy that we live in now.

Therefore, the idea behind niche marketing is the need to satisfy and keep that part of the market that really wants your product or services.

However, not any niche market will be good for you, you need to estimate the size of your target or niche market.

It should be big enough to sustain your business year after year. Once you have identified your niche market, you need to have information about your niche market's size. The numbers you need to know are the total size of the niche market, but also, the size of the niche market that is interested in your products, and also the size of the niche market your company can reach with advertising, and then distribution.

When you decide to pick a niche market, you need to be sure you are going to have enough sales volume and profitability. You need to know how strong your competitors are to attract your niche buyers away from your products.

In addition, you need to have an idea of how many competitive products you are going to offer to your potential niche marketing prospects.

You might think that niche marketing was invented to help the new or small companies, but even the large ones have embraced the niche marketing idea, and keep on trying to divide their market and target it with different offers.

In addition, you know why? Very easy to answer!

If you were interested in buying a dog, would you care for a shampoo advertisement?

You need to offer dogs to the people that want dogs, and shampoo to the ones that want to wash their hair. You need to make niche offers to your niche market and then you will maximize your selling chances.

Those that repeatedly use your products, your "heavy users" are the niche market that you should try to dominate.

You should divide the whole universe of your potential buyers, into different segments, based on different factors.

Your can divide them by age, by family size, by gender, by economic status, or by geographic locations.

It all depends on: what are you going to offer them?

All these niches need, or are interested, in different goods and or services. In addition, the question is: Do you expertise or have a special knowledge in a certain niche?

For example, you might be an expert at selling used cars, of fixing bicycles, or writing articles, etc.

No matter what niche market you can cover, you can always attract that specific kind of people to your web site and that is exactly what you have to do.

If you are trying to sell mass articles, unless you are so creative that have a unique approach to the products, it can be very tough to market them

This is an interesting point, you can have a very special niche article OR a very special niche approach to an article.

The result is the same: look for much-targeted traffic to your web site and you will sell well.

The same that happens to mass articles happens to some niche markets: they are tough to reach.

So you must narrow the focus of your site, the more narrow the focus, the easier will be the niche marketing.

There should be tons of opportunities in your field of interest, if you narrow your focus.

However, if your business is broad based, then niche marketing is not for you, you should develop a good affiliate's program, and then thousands of affiliates can work the search engines, reaching for their particular niche, and then offer your goods or services.

Theme based content sites are perfect for niche marketing and for making good profit from the search engines.

If you sell dogs, then it will not be difficult to find a niche for dog's food, dog's shampoo, dog's brushes, etc.

Once you define your niche you must look for the most profitable keyword for that niche, then determine the demand, and the supply for that niche market, and this will give you the profitability of each keyword (How to Sell on The Web teaches you how to do it).

When you have chosen the most profitable keywords for your niche market, you only have to start writing good content web pages.

My last words: before starting your niche marketing business, make sure that your niche market does exist on the web, that is big enough to produce continuous good profits, and that is within your reach.

Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://intmarketing.easy-home-business.com and you can post-free your own articles, or find free articles for your web site or ezine at http://articles.drbonomi.com.

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By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. That is the essential part of your online success on the Internet.

You have to take into consideration the following:

1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend and backend

Each step plays an important role to the success in your Internet Marketing Strategy Planning. If you miss even one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Locate a large and easy to reach niche market to market your product. Now, go to Free Keywords, tools, and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food for Sale”, when you search for that on Google there is actually 5,650,000, which is not a lot of competition. You also have to check; is there a demand for it, by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that has a demand for it.

Example, like the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat”.

3. Set up your website.

After you have decided what product or service you want to sell online, you would want to set up a website to promote your product. The best way to do it is by creating a Blog to talk only about “Dog Food that is for Sale”. Because Google and Yahoo search engine loves Blogs so much that you virtually get listed in just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be 'cached' into the search engine.

4. Have a great sales copy (your 24/7 salesman).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term, sales copy, I was very stunned how important it was to have a sales copy.

Depending on how good your own copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

The opt-in page is another important step that many do not have, and it is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process.

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested in knowing more about what you are promoting on your opt-in page. One way to build your list of emails is to send them information or promotional products, and to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website, easily. The good thing about Blogs is you can ping the search engines to spider your site, and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend.

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive, and keep on driving traffic to your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see massive results after 3 months upon your set up. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://www.GatherSuccess.com . Get the right Internet Marketing Strategy for your Internet Business with our free resource of Internet Marketing Strategy Planning, Tips, Tutorials, Videos, Reviews, and click the following link for more http://www.gathersuccess.com.

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By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. It is the essential part of your online success on the Internet.

You have to take into consideration the following:
1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend, and backend

Each step plays an important role to your success in your Internet Marketing Strategy Planning. If you miss one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Find a large and easy to reach niche market to promote your product. From here, you can go to Free Keywords tools and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food For Sale”, when you search that on Google, there are actually 5,650,000 which is seriously not a lot of competition but you also have to check is there a demand for it by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that demands it.

Example the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat.”

3. Setup your website.

After you have decided what product or service you want to sell online, you would want to setup a website to promote your product. The best way to do it is by creating a Blog talking only about Dog Food that is for Sale, because Google and Yahoo search-engines love Blogs so much. You virtually get listed just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be ‘cached’ into the search engine.

4. Have great sales copy (your 24/7 sales man).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term sales copy, I was totally stunted how important it was to have a sales copy.

Depending on how good your copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you can try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

This is another important step that many do not have. It is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested to know more about what you are promoting in your opt-in page. This is a way to build your email list, and keep, and send them information or promotion products to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website easily. The good thing about Blogs is that you can ping the search engines to spider your site easily and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive and keep on driving traffic from your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see great massive results after 3 months upon setup. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://GatherSuccess.com. Get the right Internet Marketing Strategy for your Internet Business with our free resource of Tutorials, Video and much more...

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By Jeff Neil

Usually when we think of multilevel marketing, what comes to mind is recruiting. We try to find people who want to earn money from home, and then convince them to join our opportunity. Convincing is the key word here. Nobody wants to join a convincing business. However, that is what we do in our industry.

Then we wonder why we have a hard time building a solid organization.

Initially, people join an mlm opportunity for the money. I mean, that is why we do this, for the money right?

Maybe.

If you look at the leaders in this industry, and in your own organization, I mean really look. You will see they offer something to their downline more than just “How to Make Money". Because the ‘how-to's’ can be found in your local bookstore, or even the public library.

Sorry to tell you, but just the "how-to's" will never be enough.

One of the things your leaders are doing is they are busy climbing the mountain. They are going on ahead of the pack. They make sure the mountain is safe to climb. While you are climbing that mountain, your leaders are encouraging you. As if to say "Yeah, you can do it, if I made it this far so can you".

Your leaders are also yelling down to you, they are pointing out where the rocks are. In addition, giving advice on how to go over the rocks, or under them, or around them. A great leader will even try to get you up the mountain even higher than the leader is.

Remember, MLM is certainly not the only way to make money. Just watch late night television.

Pretend you watched some infomercial on TV, and ended up buying an ATM machine, or some Internet Kiosk Thingy. Are those companies going to do all the stuff your upline does? No. They will not, "because they don't care about you.” However, your upline does!

It is this extra attention. The caring leadership. The built in self-development that appeals to so many people. In addition, do not forget, people are becoming more spiritually aware than ever before.

I am not talking religion here either. People are tired of the corporate, do not give a damn rat race, tread mill, life they are living. They want purpose, and passion. People want to feel good inside. They want to feel important.

Like they belong to something, a movement. In addition, they want to feel that what they are doing with their lives is of value to other people. Because when you uncover all the B.S., people, almost all people, are really, nice.

So let us point this back to you. I know you are a nice person. However, what can you do to inspire people? If you can inspire others, you will set yourself apart from all the other, "please join me" net workers.

In addition, you do want that, right?

So first, forget about the money. The money will come. However, stop focusing on it when you are dealing with people. Think about your vision, and all that when you are alone.

Pretend you are doing mlm free. As a volunteer thing. Alternatively, charity. Ask yourself why. With the money issue gone, why would you do mlm? If you cannot find an answer, you are in the wrong industry. Go sell vacuum cleaners or something.

Because if you do not love this, if you do not feel this business, people will not follow you. In addition, you will never be able to grow much of a downline.

Find the desire to be better, to do more, to grow as a human being, and to bring up as many people as you can along the way. Think about how you can give increase to everyone you meet. Even if you have no intentions to do business with them.

Think about what your purpose is. It does not have to be to save the world, just something you feel very strongly about. In addition, how being in the network marketing industry is helping you with your purpose.

In addition, you need to have confidence. Yes, things can get scary. However, just do a tiny little thing you have never done before. Something small that you know will help you or others. Then do just a tiny little bit more.

All those little actions will become big actions. You will build your confidence and be someone who takes big actions.

If you think about it, you already know what to do. Because growing yourself and others is a very natural thing. Just allow yourself to do it. In addition, fine-tune it as you go along.

Jeff Neil is a tattooed, bald headed ex-cop who sells candles in his spare time. However, you do not care about that. What you might care about is how to be a leader in this industry. Find out at his mlm blog http://www.4mlm.com/category/mlm-leadership/.

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By Shane Hunte

Why is article marketing so great? Why do the greatest marketers on the planet employ this method of marketing?

The greatest remain in the front seat because they know what works. The fact that they continue to use article marketing as one of their main methods of marketing shows. You guessed it, article-marketing works for them.

The possibilities for your articles are endless. It is an investment of time and not money, which makes it cost effective. All you need is patience and commitment and you will succeed with this marketing method.

The greatest marketers use this method because:

It is cost effective. Actually, let me tell you plan and simple, there is no cost to do this, it is free.

It builds credibility and expert status on the internet on any subject there is under the sun.

It drives floods of traffic to you promotions.

You reach a laser-targeted audience with you articles.

This method proves to give you quality back-links to your website, and subsequently, raise your website rankings, which equals more traffic.

These are just previews of the wealth that article writing can bring to you. Although these are not all the reasons, these should be enough reasons for you to use this method of marketing.

The most successful people have one thing in common; they copy the best, as we can see, the best marketers all said yes to article marketing as one of their most frequently used internet-marketing methods.

What is the magical blue print for writing articles like the big guns?

Here is the step-by-step blue print that the greatest use to build their articles at lightening speed:

Step 1. Plan your article.

This may sound elementary but very few people can write articles and they try to skip this step entirely.

When you plan your article, it makes it easier to write on the topic that you choose. You need to dedicate time for this step because it is the doorway for the other steps to follow.

Step 2. Brainstorm your article topic.

What are you going to write about and why? Do people want this information? Can you solve a problem that others have? Asking yourself these questions coupled with a little research can get you a long way.

Step 3. Brainstorming your article points and organizing them.

You have a good topic. Now, what are the points that you want to discuss on that topic? Organize these topics into the order in which you want to hit on them first, and then expand on it.

Step 4. Write selflessly about the topic to give quality information to your readers.

This often separates the good from the great. People want information that helps them solve a problem. We usually get the wrong idea with this form of marketing and dive into a sales letter for a product we promote.

You are not promoting a product right now. You are trying to build your credibility in the minds of readers.

This will make them trust you more. They will be more open-minded to your recommendations for your promotions. Sales letters not only will it turn off readers, it also turns off publishers to post your articles on their sites because it is not of value to their website traffic.

Step 5. Double check and triple check your article for mistakes.

You do not want your articles filled with spelling errors and other major or minor mistakes because this will make people not like your writing.

Publishers will review your pieces. If multiple errors show, then it will not be submitted to their audience.

Print out the article, read it aloud, and pass it to a close friend to read it for you, and provide and objective opinion on what they think about your article. Two sets of eyes are better to find mistakes. Use the feedback you get to write better.

Now that you have a simple blue print to follow, consider using it to write articles. Article marketing is the lifeblood for many great marketers out there and you should make it part of your marketing plans. It continuously adds $150-$200 a day to the pockets of those who use it. Maybe that alone could be your motivation to try.

Shane Hunte is an experienced internet marketer who makes a full time income online. If you to would like to learn the simplest way to make money online then learn article marketing. Go to http://www.internetrevinue.com/Jim_Edwards.html to find out everything you need to know today about profiting fast using your own articles.

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By Delia Passi

Salesperson Rick escorts prospective customer Sandra to the door, and shakes her hand, then turns back to his office.

Rick (to himself): “That went great. I managed to hit every selling point and ask all the important questions. I am sure she is confident that we have what she wants. She will go home, get permission from her husband and probably bring him back, and sign the papers. If I don’t hear from her by the end of the week, I’ll follow up.”

Sandra (to herself): “What a waste of time, and like I have time to waste! I do not think he listened once to what I was saying, or maybe he was too preoccupied trying to get through his pitch. I hope I find someone soon who will be the right person to help me find the right car and the best deal. This is so frustrating.”

Selling is a communication process. Communication means the transmission of ideas or information. With women, the communication process becomes a bit more complex than just making your pitch or gathering information. It is apparent through my many years of training salespeople that selling to women is harder than selling to men. Women take longer, need more input, expect service that is more attentive, and require more follow-up. I have heard the same story repeatedly: Women are tougher customers to do business with, and they demand more service than men do.

So why bother? By now, you already know the drill. For one thing, anyone who succeeds in selling and servicing women customers will tell you that the extra effort will pay you back in multiples. You could say that 1 + 1 = 3. That means, sell well to one woman and she will reward you with her business, her loyalty (more business), and probably a large number of referrals to other women (and the beat goes on).

For another, there is an even larger payoff as well: Once you can effectively sell, market to, and retain women customers, you will have the tools to sell more successfully to anyone. Men may not need the extra attention—but will appreciate it. In addition, almost any target market you can name demands attentive adjustments to their way of shopping, deciding, and buying. Think minority markets. Think ethnic markets. Think Baby Boomers. Think seniors. Think about it: That means a lot of new business.

Now whether she likes the sales experience or not, eventually she has got to buy from someone. However, when given a choice, a woman will go out of her way to do business with someone who provides the experience she prefers.

What does this mean to you? As a salesperson, you can create an advantage for your product by providing an experience that cannot be found at your competitors.

Being the first one on your block to master the technique of selling to women is also more valuable than her business alone. Let’s face it: women talk. They like to share stories and compare notes. They care about sparing their friends or family unpleasant experiences.

The New Woman Customer

Women today have the discretionary and disposable income to buy more of whatever they want. They are the largest and best growth market out there—and they are never going back to the way things were.

The growing ranks of well-educated women are the ones who will go on to become the high earners in their professions. In addition, in corporate America, right now women hold the majority—50.5%—of management and professional jobs, according to Catalyst, even though they make up only 46.5% of the U.S. labor force.

That spells serious money to spend. Now that their lives have grown, women act even more decisively not only as buyers, but also as gatekeepers and deal-breakers. Clearly, we are well past the era of the dependent woman, whose access to financial wherewithal and purchasing decision-making was more passive and secondhand. The new breed of woman consumer today is educated, informed, and more empowered than ever.

Tips for car dealers:

1. Get your business in order first. That means making sure your showrooms and your environment/individual offices are women friendly.

2. Create a business and marketing plan to increase your business among women. Dealers who made the effort to create a plan have increased their sales among women up to 50%.

3. Put your active listening skills into high gear. Women claim that they are often “not heard” or understood.

4. Be patient. Recognize that women take more time in the sales process. Use this time to learn more about her.

5. Build trust with your women clients. That means returning her calls the same day, calling her quarterly just to connect, create anywhere from 5 to 10 points of contact throughout the year which can include newsletters, emails, holiday cards, etc. The more valuable the client, the more points of contact!

6. Be religious about the seven-step process to selling to women so that you will exceed her expectations and build your business through loyalty and referrals!

Delia Passi is president of MedeliaCommunications and former Group Publisher of Working Woman and Working Mother magazines. She is a nationally recognized speaker, sales trainer and author of the Winning Strategies for Marketing and Selling to Women, audio book series. For more information visit http://www.deliapassi.com.

Delia Passi is the nation’s leading authority on Selling to Women. As President and CEO of MedeliaCommunications, Passi supports companies in their efforts to be the very best in their industry at closing the deal with the woman customer and retaining that customer forever. Passi is a prominent speaker, trains thousands of sales representatives each year on how to better sell to women, and couples through a series of sales development, training programs that she has created. Passi is also the author of Winning the Toughest Customer, The Essential Guide to Selling to Women (Kaplan, 2006)

As a consultant to numerous Fortune 500 companies, Passi has had great success in forging strategic partnerships with corporations through sophisticated and unique programs that increased product/brand visibility, strengthened brand/product position, created greater credibility, and delivered a larger audience among women. Client companies include Washington Mutual, UPS, Xerox, Office Depot, HP and UBS.

Passi’s knowledge is complimented from a successful career of proven sales, marketing, branding, and entrepreneurial experience. Prior to founding MedeliaCommunications, Passi was the Group Publisher of Working Woman and Working Mother magazines. She began her career with the Xerox Corporation and quickly became one of the company’s top producers. It was when she switched to selling advertising that she recognized how a different approach worked so effectively when selling to women, who dominate the publishing environment.

Passi regularly speaks on Selling to Women, Marketing to Women, Target Selling, Target Marketing, Selling to Baby Boomer Women, Selling to Affluent Women, and Selling and Marketing to Women Business Owners across the nation. From 1998-2003, Passi sat on several advisory boards including Women in Communication’s Golf Matrix, Save the Children, NOW, and Boardroom Bound. She recently joined the New World Symphony in Miami as the Branding Committee Co-Chairperson for the Board of Directors.

Passi earned her BA degree in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle, NY. She resides in Aventura, Florida with her husband and three daughters.

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By Ian Simpson

You want to start an online business, but do not have your own product to sell. However, you do have the option of starting with affiliate marketing - selling other peoples' products for a commission. Affiliate marketing is a great way to make money. In just the last few years, affiliate marketing has become a very powerful force in ecommerce. Everyday, thousands, if not millions, of merchants rely on affiliate marketing to drive their businesses.

So, is online affiliate marketing right for you? You will never know unless you take the necessary steps. If you do not try, then you cannot expect to succeed. Make today the day that you commit to changing the direction of your life. However, like any other business, whether it is online or off line, affiliate marketing cannot guarantee you success unless you work at it.

As with any business, start up, and affiliate marketing is no exception, you will need to spend some money on the basics to get you started. Through proper budgeting, you can reduce your initial outlay. Therefore, decide how much money you can afford to invest in your affiliate marketing business. You will have some expenses, if you want to be successful, and you can put off, until the time you start earning income from your affiliate products. Some items that you will need to budget for are:

Domain Name. The domain name should relate to the subject and keep your domain name simple and easy to remember. There is quite a span between the low-cost and the high-end cost of domain names. If you shop around, you may even be able to find something less expensive. However, make sure it is a well-established company! You do not want to lose your domain name once you have decided on it! You will likely get a better deal if you register your domain name for two or more years in advance. Namecheap.com and Godaddy.com are both excellent domain providers.

Website Hosting. Web hosting fees will vary dramatically between hosting providers. Set up a comparison chart and write down each company you are considering. Some companies offer rates as low as $2 a month, while others charge over $100. The highest rates do not always translate into the best service. Some of the lower-priced hosts offer a reliable, stable environment that allows your website to have access around the clock for years. Hostgator.com provides quality hosting at reasonable prices. Shop carefully, and if possible, avoid free hosting which can be unreliable.

Merchant Account. You do not have to invest thousands of dollars to open a merchant account. Find a merchant account vendor through a local financial institution, like a bank, and discuss the possibilities that will best suit your business and your customers. A merchant account will let you start accepting credit card payments for customer purchases, which will enhance the shopping experience for most customers and earn your company a progressive reputation. Never assume you will have extravagant monthly charges when you open a merchant account. Shop around, ask questions, and compare costs to get the best, low cost merchant account available for your business. Your customers will thank you with repeat and additional business.

Software. You will need to track your expenses and income from your affiliate business and the simplest way is to use Microsoft Excel or similar program. Seeing your expenses for the whole year is a great way to keep them under control. What is the final total? Does that seem extreme? Remember, this is for an entire year. Keep it in perspective. If you intend to have a real business, you must treat it as a real business.

Advertising. The best marketing tip you will ever hear is to advertise your product or business. In today's market, anyone in business knows that advertising is the backbone to his or her success. Even with the greatest product on the planet, a product that you know everyone needs and wants, without advertising, it is just an idea going nowhere. Make sure you check out the best ways to advertise your business. It can be a fun, profitable, and easy experience with the right tools.

Education. Ongoing education is going to be extremely important to your affiliate marketing success. You will not have to purchase many educational materials if you do not want to. There are many free resources, such as newsletters, that you can study. Sign up for a few newsletters and use the information to gain experience.

Affiliate marketing can be a great way to create a business on the internet. You will need to learn and understand the basics before you set off on your online adventure. Choose your affiliate programs carefully and make sure you get the support and backup from the affiliate program.

Ian Simpson reviews and writes about software and informational products on the internet. Further affiliate business advice can be found at http://information4income.com/sfpr.

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By Aran Kay

To view where the facts came from to write this article, please click on the links below:

1. Jakob Nielsen for Sun MicroSystems (http://www.sun.com/980713/webwriting/)
2. Stanford Poynter Project (http://www.poynterextra.org/et/i.htm)

This article will highlight the differences between writing copy for the web and writing copy for print. Some of these facts go against intuition and against cultural norms. However, these facts detail how people read on the web.

There is no use in arguing against them. Instead, you should embrace them and use this knowledge to your advantage. Here is what the facts are and how they are going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it is not towards the graphics or photos like in print advertising. Instead, your prospects eyes will first go to the copy, specifically, your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy, not graphics.

Most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics will not make a prospect stay on your website. However, a strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That is a big no-no, because it will never be read.

You have to have your call to action and order information presented early on your web page to ensure it is read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

How long will an average user look at your banner ad? 1.25 seconds. That is just enough time to perceive one image or six words (based on college student's average reading speed of 350 words/minute).

Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Reading from a computer screen causes a person's reading speed to slow by 25%, when compared to reading print. This means reading long copy online can be very frustrating. Break up the copy to help users through.

Have a few one-line paragraphs.

Use headlines and sub-heads to summarize information. Users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you have not made your web page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline-to-headline, sub-head to sub-head, picking up