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<title>MLM_EBu_176</title>
<description>MLM The Easy Way - EBu Update</description>
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<item>
<title>The SEO Keys That Unlock Google Success</title>
<description><![CDATA[<br />
<br />
by Kevin Gibbs<br />
<br />
Using the Internet to its highest potential when it comes to indexing and promoting your Website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.<br />
<br />
Google, being the world's most popular search engine, is naturally going to be one of the places you want to submit your Website URL to, and Google offers free submission opportunities.<br />
<br />
However, merely submitting your Website isn't the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your Website is to find by Google "spiders," the more chance you'll have of reaching better positions in the Google ranking index.<br />
<br />
Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone's cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it's not an endeavor for the weak of heart.<br />
<br />
One of the most important things a Webmaster or Web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the Web. Embedding links to your article, called back links, will get your Website noticed by Google spiders, but don't overdo it. Try to limit your back links to one per article.<br />
<br />
Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your Website).<br />
<br />
When writing SEO Google content, keep in mind the following factors for success, not only in obtaining ranking with Google, but with the success of your content in its ability to do what you have designed it to do; inform and get people back to your site.<br />
<br />
When searching through Google's ranked pages, certain factors become immediately apparent. The most successful written content has these things in common:<br />
<br />
1) Content is comprised of paragraphs that are fairly brief, with between 3 to 5 sentences each. White space around paragraphs and content allows for easy reading and addresses short attention spans when it comes to reading on the Internet.<br />
<br />
2) Proper grammar and spelling is used in the content. As always, make sure that you proofread your work before submitting to article directories and banks. Make sure that use of punctuation, quotations, and sentence structure and flow are correct and proofed. If you are aware of your own shortcomings in the writing department, have someone else proof your material.<br />
<br />
Content that is poorly written is more damaging to your reputation and that of your Website than no content at all.<br />
<br />
3) Many articles submitted to Google, and to other search engines, are written with bulleted lists. This serves to break up large areas of text as well as to provide precise information related to a specific topic.<br />
<br />
4) Most highly ranked pages on the Internet are updated regularly, and by regularly, that means ideally about once a week, or at least twice a month.<br />
<br />
5) Sentence structure is varied, which means that short and long sentences are mixed together.<br />
<br />
6) Keyword density is over-rated these days, but using keywords in your content is desired.<br />
<br />
However, don't stuff articles with keywords when their usage doesn't add flow to the text or is too obvious. Make sure that the keywords you are using make sense within the overall focus of your article.<br />
<br />
Choosing the wrong keywords, or choosing highly used and common keywords or phrases won't help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing.<br />
<br />
Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.<br />
<br />
Bottom line: have a professional look over your text before you launch your Website. Be aware that having someone write SEO content for you doesn't mean they will do it correctly, either. Good SEO writing means more than focusing on keyword density, placement and catchy article titles. Good SEO content should contain useful, correctly structured sentences with proper grammar and spelling.<br />
<br />
Google itself offers a terse explanation of how to get your Website content highly ranked: Good content. It's so simple that most people don't believe it's true.<br />
<br />
A Website owner can sit down and research keywords, keyword density and Google algorithm factors until they're blue in the face, and it won't make a difference if the words don't make sense or the spelling is so atrocious that visitors will take one look, laugh and click away.<br />
<br />
Submitting articles to article directories and providing free articles, with your Website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you're going to get noticed.<br />
<br />
This doesn't mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you're looking for.<br />
<br />
Website HTML coding and proper use of Meta tags is essential in creating Google SEO results and, as it is with anything worth having, it takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.<br />
<br />
Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes and properly using back links. This will get you started on your way to success.<br />
<br />
Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.<br />
<br />
Kevin Gibbs is the founder of articlestamp.com a successful article directory that provides user's the opportunity to improve their traffic performance. You can contact Kevin at kevin@articlestamp.com for more info on article writing.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Hey, That Was MY Idea!</title>
<description><![CDATA[<br />
<br />
by Wendy Betterini<br />
<br />
Have you ever had a really great idea and then later saw someone else putting it into action? Even more perplexing is when you never told anyone about the idea, yet somehow, someone discovered it and acted on it before you could.<br />
<br />
Maybe you had an idea for a blockbuster new ebook that would make all your financial dreams come true, or you came up with a great home business model that would have had reps flocking to your door - and now someone else is sucking up all the glory.<br />
<br />
It's an awful, sinking feeling to see someone else profiting from your idea - I know, I've been there! However, don't let it discourage you into hanging up your entrepreneur hat. Here are three ways to turn the situation around:<br />
<br />
1) Vow to take action. The worst thing about seeing someone else put your idea into action is knowing that you could have done so too, if only you'd been more proactive. Maybe you were struggling with an overloaded schedule so you put the idea on the back burner for awhile, or you were uncertain about your own ability to do a good job with it - and someone else saw the potential and swooped in on the opportunity.<br />
<br />
The first step to salvaging the situation is acknowledging that you could have done better, and vowing to do better next time. While it's impossible to act on every single idea you have, you can make a stronger effort to take even small actions on the really good ideas. Remember that small actions done consistently add up to great results.<br />
<br />
2) Take a different angle. Even if someone put your idea into action, they probably didn't do it exactly the way you would have. Give some thought to different angles you could take on the same idea. This works especially well with information products, because there are so many facets to each topic. Open your mind and think about opposing views and unique perspectives you can use to turn your idea around and make it fresh again.<br />
<br />
3) Make it bigger and better. Think about ways to build on your original idea and expand it. Think about great sequels to best-selling ebooks (or print books, for that matter). Think about improvements and modifications that could refine the idea and take it to a new level of success. Consider alternative marketing techniques that could make all the difference in the popularity of your product or idea. Whatever you do, don't limit yourself. Push past your doubts and be willing to aim higher in your goals.<br />
<br />
The truth is, there are limitless numbers of ideas just floating around, waiting to be realized. If you open your mind, more than a few good ones are bound to fall right in. Begin keeping an idea journal so you can record the great ideas as they come. Engage in frequent brainstorming sessions to see if you can either come up with more ideas, or improve upon the ones you already have.<br />
<br />
Create a detailed plan for the ideas you want to work on first, so you won't feel overwhelmed or confused by how to proceed. A good way to do this is by considering the outcome you're trying to achieve, and then working backwards. Which action steps will be needed to accomplish the outcome? Make a list of these steps, and put them in a logical order of progression. You'll then have a detailed roadmap leading to the success you're trying to create.<br />
<br />
Finally, and most importantly, begin taking action! Even if you can only spare 15 minutes a day, you will feel more productive and make steady progress on the tasks you've set for yourself. Simply focus on taking one step at a time and, before you know it, you'll be the one sucking up all the glory, while someone else slaps their forehead and says, "Hey, that was MY idea!"<br />
<br />
Wendy Betterini: learn more about home business, telecommuting, balancing a career and family under one roof, and all aspects of working at home at http://www.CreativeWorkAtHome.com .<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Be Careful That Your Home Based Business Doesn't Make You A Slave</title>
<description><![CDATA[<br />
<br />
by Kirk Bannerman<br />
<br />
Working at home in your own home based business has sort of a natural appeal for an ever increasing number of people.<br />
<br />
The reasons people express for wanting to work from home are many and varied, but most home based business owners cite the ability to set their own hours as a major factor in their decision to work at home. However, many people that have work at home businesses often fall into a trap that flies directly in the face of their stated desire for time flexibility.<br />
<br />
The strong growth in home based business activity continues and, according to the Small Business Administration's Office of Advocacy, fifty-two percent of ALL small businesses are home-based.<br />
<br />
Some home based business owners have been known to become "workaholics" because their office is so accessible. Don't become a slave to your business ... get out of your home office regularly to renew and revitalize yourself.<br />
<br />
Close the door to your office or otherwise remove yourself from your designated "work area" and go into your "home" area to live your personal life. If your business involves the use of the telephone and you find it difficult to ignore a ringing phone in the office, simply turn the ringer off and turn the volume on the answering machine way down. If your business is Internet-based, just turn off your computer (or at least get away from the monitor and keyboard).<br />
<br />
As a work at home business entrepreneur, you certainly aren't required to be available 24 hours a day, 7 days a week just because your business is located in your home. After all, your office or workspace is just an area in your home ... its not your home itself!<br />
<br />
Working and living under the same roof has a host of advantages, but it can present some challenges (in addition to the workaholic syndrome mentioned, above) and stress factors.<br />
<br />
Here are four ways to create a less stressful home business environment:<br />
<br />
1). Remember why you wanted to become involved with a home-based business (i.e. more time for family, work schedule flexibility, etc.)<br />
<br />
2). Have discussions with your family members and get their input about the working arrangements and the amount of time they want with you.<br />
<br />
3). Use good time management techniques. Keep a list of tasks by order of importance. There are many low-cost and effective "day planners" or "organizers" readily available today.<br />
<br />
4). ALWAYS take a little time to "smell the roses."<br />
<br />
While not experiencing the negatives common to a corporate office working environment, the home-based business owner may occasionally experience stresses and frustrations that are unique to working at home. Networking with other home-based and small business owners provides an opportunity to connect with others who may be experiencing the same stresses/frustrations that you are. Sharing stressful and/or frustrating issues with someone else in the same situation can relieve your stress and may bring you good advice from a different point of view.<br />
<br />
As a final note, remember to observe Home-Based Business Week each year (it is always the week of October that includes the second Tuesday).<br />
<br />
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information, visit his Website at Legitimate Home Based Business (http://www.business-at-home.us/) .<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Ezine Advertising - Simple Techniques to Drive Traffic to Your Site</title>
<description><![CDATA[<br />
<br />
by Dave Starner<br />
<br />
The beauty of E-zine advertising is that it's the most targeted form of advertising on the Internet. If, for example, someone has subscribed to an E-zine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities.<br />
<br />
This is why E-zines are such a good choice. As long as your ad relates closely to the theme of the E-zine, the person reading your ad is already halfway toward buying what you have to offer.<br />
<br />
There are three types of ads that you can place in your chosen E-zine: a classified ad, a sponsor ad, and/or a solo ad.<br />
<br />
The classified ad is the smallest and least expensive. This three- to five-line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. These ads contain just a brief description with an E-mail or link to your Web site. They cost a few dollars, generally about half the cost of a sponsor ad.<br />
<br />
A sponsor ad is placed at the top of the E-zine, often under a heading like: "Please support our sponsor." This ten- to fifteen-line ad will draw more attention since it is the first thing the reader sees when the E-mail is opened.<br />
<br />
Sponsor ads are generally priced around twenty dollars.<br />
<br />
The most effective, and naturally the most expensive, is the solo ad. This is not part of the E-zine, but instead goes out as an E-mail to everyone on the E-zine mailing list. The message is all about you and your product or service. This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars -- about twice the cost of a sponsor ad.<br />
<br />
Some of the larger E-zines may ask for hundreds or even several thousand dollars for a solo ad.<br />
<br />
Once you've written your ad and chosen an E-zine, the best way to proceed is to think like an educator. The most effective teaching method is repetition. Experienced teachers will cover the same information in several different ways. They might lecture one day, followed by a reading assignment and discussion, and then an essay, all on the same topic.<br />
<br />
Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once.<br />
<br />
This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same E-zine. Finally, for the next five to seven issues, run a classified ad. The readers will see your ad for many weeks and begin to understand the message and warm up to your offer. They need time to mull it over, compare products and prices, and decide if they really need it.<br />
<br />
Give them time, educate them, and they will buy.<br />
<br />
Dave Starner is a former teacher and coach who markets E-books and software. Visit the Internet's #1 infoproduct site at www.ebooksnet.com and instantly download great E-books and software on Internet advertising and hundreds of other topics.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>What Is The Big 'R' For Marketing Your Business?</title>
<description><![CDATA[<br />
<br />
by Chad McDonald<br />
<br />
Successful businesses have many things in common. Let's look at the big 'R' of recognition and how a digital advertising network may help.<br />
<br />
Recognition can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room. One of them slips through the crowd easily and unnoticed as they reach the far side. The second person takes much longer to reach the far side, because they are engaged in conversations along the way as they continue to meet acquaintances and friends down the path.<br />
<br />
Which type of person would you like to model your business after?<br />
<br />
Your business is in a continual battle for your customers' recognition, whether you know it or not. If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long. You need your business to be at the forefront of your client's minds so, that when they require your products or services, you are the go-to people.<br />
<br />
Marketing your business is a necessity. Putting your name and logo out there and keeping it there is a must. This lets clients know that you are "still around" and in business. Frequency is a good way to achieve the "stand-out factor" in recognition.<br />
<br />
I'm reminded of television and radio ads I've heard or seen in the past. They run continually, with a catch phrase or musical jingle, over and over again on the radio or television, until you are absolutely sick of hearing it. You also cannot get it out of your head.<br />
<br />
Although this type of advertising is expensive, it can be very effective, and the recognition factor is quite high. Television and radio can reach a large audience, and they are broad in their appeal. In a brief sentence, you are paying to market to both those that are your potential customers and to a large segment of those who are not now and probably never will be your customers.<br />
<br />
There are more economical ways to pursue frequency. The point is to define your target market demographic, and invest your marketing funds into the locations that will best be seen by them.<br />
<br />
Another factor to consider: "Can I market myself in a place where I will stand out from my competition, or where my competition does not have a presence?" Why would you market yourself in a flyer or newspaper right beside your competition and risk blending into a crowd, and ultimately being ignored?<br />
<br />
Another issue to look at is diversification. As the saying goes, "don't put all your eggs in one basket."<br />
<br />
When you look at your advertising budget for the year, try to find the affordable solutions that will continue to reap during the full year of your advertising budget. An expensive radio or television promotion may give short-term gains for that weekend sale, but what about the rest of the year? Your clients may end up wondering, "Where did they go, I haven't seen or heard anything about them for so long."<br />
<br />
Don't always look for the old stand-bys in marketing, but keep your eyes and ears open for the latest and greatest ways to market your business. With the costs of technology coming down dramatically, new options such as digital advertising on LCD and Plasma screens are becoming more and more affordable, and the paper billboards and posters are becoming a thing of the past.<br />
<br />
With the flexibility, and curb appeal of full color and motion video footage with computer-generated graphics available to you, this is an option you don't want to pass by without a good look.<br />
<br />
Ultimately, recognition is required if you want to get people "in the door" of your business (or on your Website for the new E-businesses). This is going to cost you money, time and effort up-front, any way you look at it. But, if you have successfully reached your target market, the payoff will be worth it.<br />
<br />
Chad McDonald of ETA, a Canadian dynamic signage business with a digital signage advertising network (www.procontentsite.com/Digital_Advertising_Network.html) of LCD and Plasma screens.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Internet Marketing Insight - How Google Ranks your Pay Per Click Campaign (And Why You Need To Know)</title>
<description><![CDATA[<br />
<br />
by Pete Grundner<br />
<br />
Let me first say that Google Adwords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don't know how Google evaluates your campaign, it could cost you a fortune.<br />
<br />
Let’s first examine how Google is different from other search vehicles.<br />
<br />
Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot.<br />
<br />
Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And, unless your enterprise has very deep pockets, it can even mean the difference between success and failure.<br />
<br />
When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to those keywords, bid price, average click rate, how long visitors stay on your site, and even the match of your landing page to your ad and keyword.<br />
<br />
Essentially, you could be paying the most per click and be listed in the #5 position! Or, vise-versa, you could be paying less than the top 5 bidders and be in the #1 spot!<br />
<br />
When setting up your Google Adwords (pay per click) campaign, all these elements will affect your position in the ranking, so make sure that:<br />
<br />
• Your keywords are not too broad<br />
• Your ad relates to your keywords (keyword grouping is important)<br />
• Your bid price is at least competitive<br />
• Your click rate is good (above 1-3% is great, below 0.5% is a killer)<br />
• Keywords you choose match the content on your landing page<br />
• You use text instead of Flash. This is very important…using Flash landing pages without text will affect your ad position in a negative way (Google perceives pages with no information the same as pages with non relevant information).<br />
<br />
The more you adhere to these parameters, the lower your cost per click and the better your conversions will be.<br />
<br />
I appreciate Google's well thought-out ranking policies. When searching online for info, I hate nothing more than clicking on an ad that sends me to a page that has little or nothing to do with what I am researching. If I don't see relevant information within a few seconds, I'm gone, and irritated about the waste of time!<br />
<br />
Look for our next article, where we’ll cover "The biggest mistake when doing Google Adwords." Sign up for our "Marketing Insight" E-zine and be the first to view it.<br />
<br />
This article is brought to you by Peter Grundner at P&T Enterprises. <br />
For more information, please visit www.how2succeedonline.net and www.myedconline.com<br />
<br />
Peter Grundner, a top advertising and marketing professional for over 20 years, has been responsible for the success of many companies, including a recent stint as Director of Marketing for a Website that was acquired by a large publisher for tens of millions of dollars. He is now a full-time Home Business Entrepreneur and founder of www.myEDConline.com & www.How2SucceedOnline.net.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Problem Solving Techniques For Your Business</title>
<description><![CDATA[<br />
<br />
By Mario Churchill<br />
<br />
It is an unavoidable fact that businesses will encounter problems once in a while. It may be a problem in marketing, in sales, or in personnel. Whatever it is, you need to solve it fast in order to keep your business on track and avoid losing a lot of money.<br />
<br />
Having problems in your business may seem very frustrating.  With simple problem solving techniques, you can solve your problems in no time at all.<br />
<br />
For example, if your competition is selling more than you, you need to analyze all the related factors of the problem with your company, or why your company isn't selling like it used to. Determining the problem is the first step in all kinds of problems that you need to solve.<br />
<br />
With big business problems, face the facts; you will need help in order to solve it faster. Here is a guide you can use in your problem solving techniques to know how to solve problems more efficiently:<br />
<br />
-The first thing you need to consider is identifying what problems you are facing. Whether it is about marketing or about sales, you first need to know what the problem is in a specific department. It may be lack of sales or it may even be problems with inefficient employees. Whatever it is, try to know what is causing it.<br />
<br />
-Once you identify the problem, you need to set up a meeting with the people who are responsible.  Then, you can ask them about their opinions on the problem. Try to ask them what is wrong with their respective departments and try to let them list the things they think need to be improved.<br />
<br />
-After they write all the things they think have a problem, discuss it one by one. Ask them how and why they arrived at that particular problem, and what their opinions are to properly solve the problem.<br />
<br />
-Now that you have their opinions, you can now decide what to do about that particular problem. Knowing what is causing the problem will enable you to arrive at the right decision in solving the problem.<br />
<br />
These are the things you should consider when solving a problem in your company. You will know how you can solve the problem by making the right decision.<br />
<br />
If you still need information to arrive at a good decision, then you should look for it. One way to solve the problem is by imagining how you can cause the problem. For example, if you think you need customers, imagine how you can scare them away. By doing this, you can determine why you don't have enough customers and solve it.<br />
<br />
These are some of the things you should keep in mind in order to solve the problem in your business more effectively.<br />
<br />
By getting the right information about a particular problem, you will be able to solve it at a much faster rate.  You can really improve how your business is running and also improve the way you deal with problems.<br />
<br />
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.ideacenter.com and http://my-updates.info.<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<item>
<title>Create An Expert Showcase Website The Media Will Love</title>
<description><![CDATA[<br />
<br />
By Annie Jennings PR<br />
<br />
If you are a book author, expert, or wish to brand yourself to the media and are in pursuit of media placements, Annie Jennings PR recommends you develop a media site, or author/expert showcase site developed especially for the media.<br />
<br />
Choose a website name that is easy to type and contains no unusual spellings. You want to keep the site simple and easy to use.  Limit or eliminate any challenges the media might have.  The first step is to name the site in a way that makes it easy and obvious.<br />
<br />
The name of your media website, for example, could be: www.YourName.com, www.YourNameCredentials.com, www.yournamePHD.com, or if www.yourname.com is not available, buy the .TV extension meaning you would buy the www.yourname.tv.<br />
By naming your website after yourself, the media assumes they are going to the site to find out about you, the expert or author, and of course, they are right.<br />
<br />
It is certainly OK to have more than one website; in fact, I recommend it. Each site should have a specific strategy, that is, what do you want the visitor to do? This is also called a conversion strategy.<br />
<br />
With a media site, you want the media to be able to obtain all the information they need to book you for the media opportunity.<br />
<br />
With a business site, you want the visitor to find out all about your business and hire your business.<br />
<br />
With an e-commerce site, you want the visitor to find out all about your products or services and buy them.<br />
<br />
Observe, all three types of sites have a unique strategy.  The media website should not be combined with any other type of site; especially, with an e-commerce or sales site. It seems odd that you would want the media to buy your products or services, right?<br />
<br />
CONTACT INFO<br />
<br />
Each page should have a header area containing the essential information about you. This should include a short list of topics or a broad category name such as &quot;Relationships&quot; and your contact information.<br />
<br />
I advise against using email as the only way to get in touch with you. Why? It is not instant and does not leave the media with certainty that you will respond. How do they know you will even get the email?  So they must continue their search for the perfect expert and you will most likely lose the media placement.<br />
<br />
Certainly, never use info@, as that seems like it goes to an unmanned inbox. You can use your real email address. It will sound more convincing.  Be sure the email goes directly to your blackberry. You can even let the media know that the email goes directly to your blackberry and you will respond shortly.<br />
<br />
But ALWAYS give out a telephone number if you want media placements. You can use a cell phone or even an answering service that contacts you the second the media calls them. The best choice is the most direct route to you!<br />
<br />
YOUR BIO PAGE<br />
<br />
If you have credentials, let the media know right away. The more credentials and accomplishments you have in your area of expertise, the better your chances are of being chosen by the media for the placement.<br />
<br />
Also include all of the topics you can discuss, as well.<br />
<br />
Be sure to lead with a great color picture of you &ndash; one that is engaging, well groomed, and offers the viewers a glimpse of your personality.<br />
<br />
Do not use your driver's license picture!<br />
<br />
Your bio page should be conversational in nature and not a copy and paste of your C.V. or resume. The idea is that you want you bio to tell a story about you, your expertise, who you are, and in the end, answer the one question the media has, which is, are you the perfect expert for them?<br />
<br />
YOUR MEDIA APPEARANCES PAGE<br />
<br />
A Demo: Short video of previous author or expert media appearances. Sending your demo DVD overnight just takes too long! No kidding. Create a short DVD as a starter demo with clips of your BEST MOMENTS. Don't have the long version of each segment as the first demo the media sees. They can always look at the rest if they like the first starter demo enough to want to know more about you.<br />
<br />
An Audio Clip: Let the media hear you in action, but first, be sure to map out what they are going to hear. Start fast, engage fast and deliver some awesome talking points.<br />
<br />
I highly recommend hiring a pro to help you develop and record a high-powered, blockbuster, short audio; especially for the media, packed with what they need to hear to choose you from a great engaging personality, to an action-packed pace, to lots of great information.<br />
<br />
Your Print And Online Placements: Include a list of your most prestigious placements; including, the month and issue date of the article. If the original article is online, then by all means, link to the article.<br />
<br />
Your Topics &amp; Areas Of Expertise Page<br />
<br />
Your topic page should include a list of the topics you can discuss along with titles of tips, sheets, or links to tips, sheets, or articles you have written.<br />
<br />
The reason why you want to actually link to tips, sheets, and articles (such as Ten Smart Career Moves or Why You Should Never Ask Your Boss For A Raise On A Business Trip) is because this gives you the chance to showcase your knowledge in a variety of areas.<br />
<br />
The idea is to present yourself and your experience in the most powerful way possible, creating certainty for the media that they are making an excellent choice in choosing you!<br />
<br />
Annie Jennings PR has booked thousands of media placements with over 20,000 authors and experts. Annie is the creator of advanced publicity strategy, media websites, online press kits, platforms, advanced branding, HOT 35! BIG CITY &amp; national shows radio campaigns. Free &quot;How To Create An Online Media Kit&quot; at http://www.anniejenningspr.com/onlinemediakit.htm Free Website Consults Audio at http://www.anniejenningspr.com/publicitypro.htm.<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<title>7 Reasons You Should Not Host Your Business Website On Personal Computer</title>
<description><![CDATA[by Arun Pal Singh<br />
<br />
If you want to keep sensitive personal information safe and secure, never host your business on your personal computer. By hosting your business on your PC, you are giving your visitors direct access to your computer and all of your personal information.<br />
<br />
Here are some of the reasons you should never host your business via your personal computer;<br />
<br />
* It is not secure. The internet is full of threats, and unless you spend a fortune your computer would always be vulnerable to every kind of threat that's out there. Security problems are sometimes found in server software, and these can be exploited to gain access or cause damage to your files. Your computer must be kept absolutely up-to-date at all times and without exception-- a very daunting task for a home business owner trying to go it alone.<br />
<br />
* If you want your site to be available on a 24-hour basis, your computer must be constantly connected to the Internet. Your machine would be working day and night. This puts more strain on your bandwidth.<br />
<br />
* While it may seem hosting your business on your personal computer would save you money, the opposite may, in fact, be true. It can cost you money!<br />
<br />
* It also won't save you time.  In addition to building and marketing your business, you would also need to maintain your server.<br />
<br />
* You would need to learn all about operating and maintaining a server and things like DNS, web server setup, security, debugging problems, logs, patching the server software. All of the time it would require to learn these things and to keep yourself current could be better spent developing your business itself.<br />
<br />
* If anything breaks down, it is your own responsibility to find the problem and fix it. And until you've identified and solved the problem, your site will be down. Having a website that may crash at any time is a surefire way to lose customers.<br />
<br />
* You would need to monitor your server all the time. You cannot leave for a project and then come back to find that your site is not working.<br />
<br />
Remember that you came into this business because you wished to make a wealthy future, become independent enough to get out of that job routine rut, and make more time for you and your family to spend together. There is no point in starting a venture that would eat all of your time and send you back to work at that 9 to 5.<br />
<br />
Web hosting companies are professionals. For a small monthly fee, you can enjoy quality osting without any headaches attached. Learn to hone your marketing skills instead of learning how a server functions. Leave that to the geeks.  Host your site with a hosting company and concentrate on your business.<br />
<br />
Arun Pal Singh is an internet marketer and web author who runs a website at <a href="http://www.homeforprofits.com" target="_blank">http://www.homeforprofits.com</a> to help budding online entrepreneurs with information and ready-made products. Visit <a href="http://www.homeforprofits.com" target="_blank">http://www.homeforprofits.com</a> to find how his products and tips can boost your business tremendously. Subscribe to his "Online Business Manual Course" by email. Visit <a href="http://ebizgo.info" target="_blank">http://ebizgo.info</a> now and sign up for free.]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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<title>

The Most Powerful Marketing Weapon Ever Used</title>
<description><![CDATA[<br />
<br />
by Jonathan Teng<br />
http://www.TheMarketingCraze.com<br />
<br />
"It's NOT another wave. It's a PERMANENT wave destroyer!"<br />
<br />
I have to admit it...<br />
<br />
Article writing is, hands down, the most powerful weapon in the marketing arsenal to date! I have always asked myself why very few marketers are taking advantage of it. It's so easy and so rewarding.<br />
<br />
Just watch the article directories and announcement lists; you'll quickly see what I'm talking about...<br />
<br />
...and you'll see the same names, over and over again!<br />
<br />
These people are consistent in their work. They keep submitting articles, month after month, while they're establishing themselves as leading experts in their fields. They're building their credibility each day ... and their businesses? Well, they are simply thriving.<br />
<br />
While most new Internet marketers will come and leave like a blink of an eye, these "article" guys have staying power. Their articles will be around years after they are gone -= a legacy that will outlast them.<br />
<br />
Isn't this amazing?<br />
<br />
(1) It's free. While other marketers are losing money on pay per click ads, article marketers promote their businesses for free. No hidden cost whatsoever. Their articles will be reprinted on hundreds of Websites, all bringing warm leads and pre-sold customers to their businesses.<br />
<br />
(2) It's easy. They don't need to hold a PhD in order to be an article writer. It's as simple as writing a 300- to 500-word article a week, and they're done for the week.<br />
<br />
(3) It appreciates. "Hey! I read your article ... It rocks!" "Great article ... I have bookmarked your site for other posts ..." "Fantastic ... I like what you write ..."<br />
<br />
Only Article Marketers receive these types of messages in their inboxes. They are respected among their peers. They get their inspiration from the appreciation of other people.<br />
<br />
(4) It sets them apart. What's the difference between an article marketer and other marketers? Simple ... Article marketers are smarter. They are a step above the average Joes in the business arena. They are problem solvers. They write for reputation and trust. And they write for profits.<br />
<br />
(5) It's the center. Articles are the central part of an E-zine. They stand alone, with no disturbing ads. They get all the reader's attention and their words will gently direct them toward a link to their Website.<br />
<br />
(6) It links to others. Articles are the ultimate linking strategy. Article Marketers don't need to beg for incoming links from Webmasters. Their job is to provide free content -- quality content that Webmasters will fight for.<br />
<br />
(7) It's viral. While an ad will last only for a few days, articles will last for years. Great articles will be reprinted over and over again, reaching thousands of new potential customers. It's like planting a seed that will take root and then develop a life on it's own.<br />
<br />
Article writing is the only complete weapon that a marketer should be equipped with because it's truly the only skill a marketer needs to master to succeed.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_EBu_176/user/index.php</link>
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