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By Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

Do this in a variety of ways. Follow some basics steps to ensure retention. Here are some tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you are sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company where they are buying.

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number, and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plans focus on up-sell while others may only focus on retention. Base the communication plan you implement on the proper categorization of your customer.

3. Show your thanks. Once you have acquired a customer, do not forget to thank them. This may seem trite. However, done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they have made and the company they have chosen.

4. Provide consistency among all touch points. Once you have acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they have purchased a product and received an answer to their question, then they call the following day only to receive a different answer, they are going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they will be willing to forgo a better price or promise of a better deal elsewhere.

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, with exposure to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a good practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it is useful to reinforce your brand. (Note: be sure to get permission to publish a customer’s testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Do not overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. In addition, most importantly, remember to thank your customers for choosing your company, product or service.

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com.

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By Paul Mccord

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new clientele is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass direct mail, advertising, or purchasing leads, would you be willing to implement it? Of course, you would!

Taking the time and effort to keep in contact with past clients will grow your business through new direct sales to the client and generating referrals to qualified prospects.

Often sales people complain that keeping in touch with past clients takes too much time, effort, and money. Considering the return on investment, this is not true—at least for most sales people. The key is finding a way to communicate that is time efficient, relatively inexpensive, and effective.

Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if possible.

What is a “touch?” A touch is any communication from you to your client—email, telephone call, snail mail, postcard, holiday card, in-person meeting, or any other method of getting in front of your customer. If you are communicating with the client, you are touching them.

What is the most effective way to touch your past clients? Studies have shown that there is not a “best” way to touch the client, but rather, the most effective client communication programs enlists a number of communication formats.

Is sending 14 emails a year effective? Is sending 14 snail mail pieces a better choice? Is making 14 phone calls a better option? Is sending 14 postcards a viable option? What alternatives will work the best? However, constructing a campaign using a combination of these methods could be a very effective program. For instance, setting a marketing calendar to send 4 postcards per year, 6 emails, 2 snail mail letters, one phone call, and one holiday card during the course of the year allows you to touch your clients approximately once every 3 ½ weeks during the course of the year.

However, what do you send? What do you say 14 times during the course of the year? The content of your communication is just as important as the fact that you sent something. When you communicate with a past client, the fact that you have something in front of a previous customer is not necessarily a good thing, in and of itself.

Many traditional marketers will disagree. Much traditional thinking says that any time you get your name in front a client it is a good thing. However, is a 3-second trip to the trash for your expensive postcard or letter the best use of your money?

Whether or not your communication campaign is effective will depend on what you are communicating. If you send junk, just to send something, your customer will quickly learn to ignore you and your communications and everything you send will take that 3-secnd trip to the trash. On the other hand, if your communications offer something of interest and value, you will train your client to pay attention to you.

Which would you rather have: a client that ignores you or one that pays attention to you?

I assume you would rather have a client that pays attention to you. To train your clients to pay attention, and, therefore, to keep you at the top of their mind, you must figure out how to send them communications that give them value. Can you offer a special for them or someone they refer to you? Can you provide them an annual or semi-annual update on their purchase? Can you send or email them articles of interest that relate to their purchase or an interest of theirs? What you send does not have to be large or costly—it just needs to be of interest to the client.

A program such as this requires thought and considerable customization of content, but the payoff can be enormous. Think about what you are sending and what it will—or will not—communicate about you and your business. If you want your clients to think of you and not ignore you, then take the time and the effort to make sure you are sending value. If you are not sure it has value, it probably does not. Marketing to your client database should be at the top of your “to do” list and your campaign should be constructed with the thought and care as if you were marketing to the most important people in the world, because for you, they are.

Author and trainer, Paul McCord is a leading authority on prospecting, referral selling, and personal marketing. His book, Creating a Million Dollar a Year Sales Income (John Wiley & Sons) teaches the strategies the million dollars a year sales superstars use. http://www.powerreferralselling.com

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By Jeff Neil

Usually when we think of multilevel marketing, what comes to mind is recruiting. We try to find people who want to earn money from home, and then convince them to join our opportunity. Convincing is the key word here. Nobody wants to join a convincing business. However, that is what we do in our industry.

Then we wonder why we have a hard time building a solid organization.

Initially, people join an mlm opportunity for the money. I mean, that is why we do this, for the money right?

Maybe.

If you look at the leaders in this industry, and in your own organization, I mean really look. You will see they offer something to their downline more than just “How to Make Money". Because the ‘how-to's’ can be found in your local bookstore, or even the public library.

Sorry to tell you, but just the "how-to's" will never be enough.

One of the things your leaders are doing is they are busy climbing the mountain. They are going on ahead of the pack. They make sure the mountain is safe to climb. While you are climbing that mountain, your leaders are encouraging you. As if to say "Yeah, you can do it, if I made it this far so can you".

Your leaders are also yelling down to you, they are pointing out where the rocks are. In addition, giving advice on how to go over the rocks, or under them, or around them. A great leader will even try to get you up the mountain even higher than the leader is.

Remember, MLM is certainly not the only way to make money. Just watch late night television.

Pretend you watched some infomercial on TV, and ended up buying an ATM machine, or some Internet Kiosk Thingy. Are those companies going to do all the stuff your upline does? No. They will not, "because they don't care about you.” However, your upline does!

It is this extra attention. The caring leadership. The built in self-development that appeals to so many people. In addition, do not forget, people are becoming more spiritually aware than ever before.

I am not talking religion here either. People are tired of the corporate, do not give a damn rat race, tread mill, life they are living. They want purpose, and passion. People want to feel good inside. They want to feel important.

Like they belong to something, a movement. In addition, they want to feel that what they are doing with their lives is of value to other people. Because when you uncover all the B.S., people, almost all people, are really, nice.

So let us point this back to you. I know you are a nice person. However, what can you do to inspire people? If you can inspire others, you will set yourself apart from all the other, "please join me" net workers.

In addition, you do want that, right?

So first, forget about the money. The money will come. However, stop focusing on it when you are dealing with people. Think about your vision, and all that when you are alone.

Pretend you are doing mlm free. As a volunteer thing. Alternatively, charity. Ask yourself why. With the money issue gone, why would you do mlm? If you cannot find an answer, you are in the wrong industry. Go sell vacuum cleaners or something.

Because if you do not love this, if you do not feel this business, people will not follow you. In addition, you will never be able to grow much of a downline.

Find the desire to be better, to do more, to grow as a human being, and to bring up as many people as you can along the way. Think about how you can give increase to everyone you meet. Even if you have no intentions to do business with them.

Think about what your purpose is. It does not have to be to save the world, just something you feel very strongly about. In addition, how being in the network marketing industry is helping you with your purpose.

In addition, you need to have confidence. Yes, things can get scary. However, just do a tiny little thing you have never done before. Something small that you know will help you or others. Then do just a tiny little bit more.

All those little actions will become big actions. You will build your confidence and be someone who takes big actions.

If you think about it, you already know what to do. Because growing yourself and others is a very natural thing. Just allow yourself to do it. In addition, fine-tune it as you go along.

Jeff Neil is a tattooed, bald headed ex-cop who sells candles in his spare time. However, you do not care about that. What you might care about is how to be a leader in this industry. Find out at his mlm blog http://www.4mlm.com/category/mlm-leadership/.

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By Shane Hunte

Why is article marketing so great? Why do the greatest marketers on the planet employ this method of marketing?

The greatest remain in the front seat because they know what works. The fact that they continue to use article marketing as one of their main methods of marketing shows. You guessed it, article-marketing works for them.

The possibilities for your articles are endless. It is an investment of time and not money, which makes it cost effective. All you need is patience and commitment and you will succeed with this marketing method.

The greatest marketers use this method because:

It is cost effective. Actually, let me tell you plan and simple, there is no cost to do this, it is free.

It builds credibility and expert status on the internet on any subject there is under the sun.

It drives floods of traffic to you promotions.

You reach a laser-targeted audience with you articles.

This method proves to give you quality back-links to your website, and subsequently, raise your website rankings, which equals more traffic.

These are just previews of the wealth that article writing can bring to you. Although these are not all the reasons, these should be enough reasons for you to use this method of marketing.

The most successful people have one thing in common; they copy the best, as we can see, the best marketers all said yes to article marketing as one of their most frequently used internet-marketing methods.

What is the magical blue print for writing articles like the big guns?

Here is the step-by-step blue print that the greatest use to build their articles at lightening speed:

Step 1. Plan your article.

This may sound elementary but very few people can write articles and they try to skip this step entirely.

When you plan your article, it makes it easier to write on the topic that you choose. You need to dedicate time for this step because it is the doorway for the other steps to follow.

Step 2. Brainstorm your article topic.

What are you going to write about and why? Do people want this information? Can you solve a problem that others have? Asking yourself these questions coupled with a little research can get you a long way.

Step 3. Brainstorming your article points and organizing them.

You have a good topic. Now, what are the points that you want to discuss on that topic? Organize these topics into the order in which you want to hit on them first, and then expand on it.

Step 4. Write selflessly about the topic to give quality information to your readers.

This often separates the good from the great. People want information that helps them solve a problem. We usually get the wrong idea with this form of marketing and dive into a sales letter for a product we promote.

You are not promoting a product right now. You are trying to build your credibility in the minds of readers.

This will make them trust you more. They will be more open-minded to your recommendations for your promotions. Sales letters not only will it turn off readers, it also turns off publishers to post your articles on their sites because it is not of value to their website traffic.

Step 5. Double check and triple check your article for mistakes.

You do not want your articles filled with spelling errors and other major or minor mistakes because this will make people not like your writing.

Publishers will review your pieces. If multiple errors show, then it will not be submitted to their audience.

Print out the article, read it aloud, and pass it to a close friend to read it for you, and provide and objective opinion on what they think about your article. Two sets of eyes are better to find mistakes. Use the feedback you get to write better.

Now that you have a simple blue print to follow, consider using it to write articles. Article marketing is the lifeblood for many great marketers out there and you should make it part of your marketing plans. It continuously adds $150-$200 a day to the pockets of those who use it. Maybe that alone could be your motivation to try.

Shane Hunte is an experienced internet marketer who makes a full time income online. If you to would like to learn the simplest way to make money online then learn article marketing. Go to http://www.internetrevinue.com/Jim_Edwards.html to find out everything you need to know today about profiting fast using your own articles.

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By Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chums who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more people have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see a few more stores popping-up and you will be, yes, we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-fewer purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion, as the first step.

Search Engine Optimization and postings, Link Exchanges, Affiliate Programs, and Banner Advertising are some of those techniques that have been used for this purpose by most of the online business owners for a long time. Though this had been enough for your market presence and brand building a few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system being built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote his or her business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre for Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. In addition, viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical expertise.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business, or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool, where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video. Those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like, "Order Now!" just below a video that shows the promotional video, below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page, ordering page, or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast-paced advertising matter customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! In addition, making the viewers click on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners. You can show your promotional video in the banner, and make your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it wherever you want to place the banner. It is that simple.

Email Signature Tool

Did you even know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than three hops from the originator. It means there is an elevated chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi-level marketing basics, then you would definitely understand the chances that your emails would be read by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked it shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page, and even on the Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To be listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added as a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

Therefore, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

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By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

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By M.Planet Lubowa

Every successful online marketer says this is the bar-none, top-of-the-list, number one-way to guaranteed success for any online venture.

What is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet, word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your doorstep begging for your product or service?

This word of mouth is what we call viral marketing.

However, word of mouth does not come easily. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you will have is negative.

I am sure you have heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers are not happy, you will have to work ten times harder and spend more money on advertising to sell your product.

You can benefit from positive word of mouth two ways. These are:

1. It is free advertising. This is self-explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they have had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they will instantly trust you. Trust is a huge barrier to break down when it comes to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building. List building by referring ten people from your own efforts, and then these ten will go on to build your list up, to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, look below. Your list can grow exponentially without you ever even having to lift a finger again. This is a completely new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let us say you enroll SEVEN people from your paid advertising or any other form of advertising. Seven is still conservative for a completely FREE program... In addition, let us say each of those seven told seven people and enrolled them and each of those enrolled seven people and so on…

That would look like this:

YOU
1x7 Members =7
7x7 Members =49
49x7 Members =343
343 x7 Members =2,401
2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! In addition, you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That would be a whopping 111,110 subscribers!) Or 20? I will not even do the math on that one, because frankly, you would not believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it is all free advertising!

If you think, the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now FREE!

When Yanik started out several years ago, he did not even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a lifetime.

That is how powerful viral marketing is. Do not skimp on using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa. M. Planet viral Internet marketing websites. For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com.

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by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

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By Don Luttrull

If you are involved in an mlm or network marketing business, you have tried to find the best ways, online as well as offline, to get qualified people to your website or to the company’s website. There are many different ways to find qualified people who are actually looking to start a home based business.

You need to realize that most people who are looking for a home based business are not aware of what they are looking for and are simply gathering information. These types of people are the non-targeted leads you find being sold by countless mlm lead companies online.

These types of mlm leads have a terrible conversion rate. This puts your excited mood into one that causes you to start second-guessing yourself and the opportunity you are marketing. Quality mlm leads from an actual mlm leads company with proven results is what you need to build a successful mlm business, and to have the right mindset.

If you were to compare mlm lead companies, odds are you would start with your sponsor or up-line in the business you are currently marketing. This method is not effective to use. The result is your upline is simply trying to get a commission or a bonus off you by sending them to one of the low converting mlm lead companies.

You may take the above statement as being rude or labeling all sponsors, but in all honesty, most people in mlm and network marketing companies are following the same pack of people barely making any real income. You need to set yourself apart from the pack and become a leader in your company.

If a company sponsor is trying to teach you the correct methods to building your business but have not seen any real success himself or herself, then you need to find a new method in which to build your business. Mlm is mainly duplication of a proven method. If your sponsor is not seeing the large monthly income, then I personally would not try to duplicate their methods.

With all the many different ways to get mlm leads, which are done with pay per click accounts and even door-to-door methods, one truly proven method has the highest conversion ratio as long as it is done correctly.

You need to find an mlm lead company that has proven results and offers you a residual income that will pay for your leads as your downline signs up under you, for their leads also. There are a small handful of mlm lead companies worth comparing and sometimes they can be hard to sift through. Mlm lead companies are selling leads that have sold 1,000 times and will not convert for nothing.

If you are looking to build a solid mlm business, you should research and compare mlm lead companies. You need to look for a company that allows you to buy at minimum, 72-hour fresh leads. Along with being extremely fresh, you also need to find an mlm lead company that offers a monthly residual income plan. Having a matrix payout plan attached to a solid mlm lead company can end up paying out more then your mlm company is paying you.

Remember when researching and checking the many mlm lead companies out there, you will usually get what you pay for. Any company offering you 1,000 fresh leads a day for $20 is nothing but a fraud style company and will end up giving you a very bad name in the mlm community. Find a company that is successful and has mlm leads that are actually converting into real mlm sign ups and sales.

Don Luttrull runs a MLM lead comparison site. MLM and Network Marketers vote on which mlm leads company has the best conversion ratios and those companies are then ranked. To see who they have voted for go here http://www.comparemlmleads.com.

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By Robert Wilkinson

If there were one thing to make direct mail a reliable method to drum up new business, it would have to be the ability to test different versions of a pack to achieve a better return on investment. Having processed many mailings over the years, I can attest that clients rarely take full advantage of this feature. In fact, more often than not, clients do not test at all.

Not testing is commercial suicide! In today's competitive climate, if anything can be done to reduce the cost to acquire a customer, then it must be done. It is a no brainer. Research shows that in times of depression, those who continue to advertise are those that do well. It also shows those who continue to advertise also make the efforts to stretch their budget even further.

You decrease your direct mail costs by applying a little commonsense and by testing which will produce the best response. We will look at the example of a direct mail pack that comprises five parts in all.

The parts of the pack are as follows:

1) Envelope
2) Personalized Letter
3) Brochure
4) Leaflet/Order form
5) Business Reply Envelope

Looking at this, you would think that this is it, but we have forgotten the most important part of all:

6) The Data

Now there is enough here to get your message out.

Experience shows the most important part of the mailing is the data. We must test this part. A badly produced but well targeted letter will almost certainly produce a better return than a well-written badly targeted letter.

You may have a particular target audience already decided, for example, lawyers. You will be able to get lists of lawyers from more than one source to be tested. Equally, you will have the option of mailing to a named individual, or to a job title, so you can test that way, also. So far, that is at least four permutations, provided you use two data suppliers. It would be six if you used three suppliers. If you had not narrowed your field to one sector, then the choice of tests to run could be massively increased, but it is not practical to take it to the extreme.

Targeting is everything! You must get that right, and you can only find that out if you test.

Looking at the envelope, you have a huge number of choices available, also. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full color, or use different sizes. You could print different designs, or use different taglines and the like.

Depending on how your envelope is made, you may be able to run multiple designs for a minimal charge. The nature of some jobs is they are printed two or three on a sheet, so you will be able to produce equal quantities of more than one design. Even if it is not free, chances are it will not be that expensive for a plate change.

For the letterhead, you can change the material. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed, and offers can be changed. The number of options to test here is almost limitless.

Moving on to the leaflet, the same applies here as indicated for the letterhead. Copy, material, imagery; they are all fair game.

Finally, yet importantly, we move on to the BRE (business reply envelope). The choices here are limited. White or manila envelopes, perhaps, maybe even a coloured BRE. If it is not going to cost a lot, why not try it.

Using these methods over time, you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer should decrease and diminish.
Overall, the point is that there is an almost infinitely large and almost limitless opportunity for testing. Maybe, it is this huge scope for testing that puts people off, but I do not think it is. I think it is just a lack of awareness of what you can do. You do not need to complicate things; you can just run two packs with one difference between them and see how it goes.

Whatever you do though, do not commit commercial suicide and fail to test.

Robert Wilkinson is the owner of http://www.arhiann.com, a print, design, and direct mail business specializing in direct mail and envelope production for small and medium sized businesses.

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By Carsten Cumbrowski

Why you should look into Pay Per Click Marketing if you are an Affiliate Marketing Newbie. Tips and tricks for beginners and why you should look beyond PPC to be successful in the long term.

If you are a newbie to Affiliate Marketing, I do recommend to look into Pay-Per-Click Advertising at the beginning, because it is still one of the more easy ways (or less difficult would probably be more true) to get started in this industry AND get fast results. Results referring to earning commission. No more and no less.

Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com, or Looksmart is still not as complicated as most people believe. It will get harder as time progresses though. Nobody would argue this fact. Also bid prices will most likely continue to rise and not get back to what they were just a few years ago.

The "golden age" of PPC marketing might be over, but it is still much easier to earn some commissions with it compared to most other, older and more mature marketing strategies.

Take Search Engine Optimization for example. If you start a new site today, chances are you will not see very much, if any results for 3 to 6 months, assuming that you already know SEO, what is probably unlikely. "Trial and Error" is a concept that translates to years of trying and failing in SEO compared to hours, days or weeks for trying something new in Pay-Per-Click marketing.

It will not work without spending and loosing some money up-front, while you learn to get the basics straight. Set low spending limits for new test campaigns, if the feature is available. Wait a few days, spending only a little bit of money, and watch how it converts. If you make money, which is simple to find out, by subtracting the number of click, multiplied by the average cost per click, (= spending for the PPC Service) from the earned commissions. If the dollar amount is a positive amount, you made profit.

Do not go over board because of it, though. You can increase spending a bit, but I do not recommend going full force without a spending limit and buy every click you can get at this point. Wait at least until you have posted your first commission check successfully to your bank account. I would wait even two commission checks with a bit of increase in spending and hopefully commission each payment cycle.

Also loosing money on the first few campaigns should not discourage you and make you stop. See breaking even as a success and progress. It is not very likely, nor impossible, to make profits right from the start. If you do, good for you, If you don't, try to find out why. Once you did use the services, you will at least know how the process works and understand a lot more of discussions at forums, related articles, and tips from professionals. You will not, if you do not do anything and give up before you even started.

You should not just stop at PPC though and only rely on paid traffic to your site; especially, if you rely completely on direct or redirected traffic to the merchant where you are merely a proxy in the conversion process without the customer being aware of your existence at all. If you have a site or "Landing Page" the customer sees first, you will get the chance to do something with visitors that do not convert for the specific offer you are promoting via PPC Ad.

The visitor you paid for is on your site and not the merchants and you might be able to get him interested in something else. Merchants do that too and so can you. Be careful though. Don't create a conflict which could result in a "Lower Conversion Rate" of your "Landing Page" for the original offer. This "something else" should be a "Secondary Conversion Goal" for your Ad and landing page; not just for non-converting traffic, but also as "secondary goal" for the traffic that you actually convert for your "Primary Goal".

May be a similar offer to the one he showed obvious interest in; remember, he clicked the link from your paid Ad; but then decided not to follow through with it for whatever reason. Similar does not mean the same thing, but from another brand or merchant, but similar in topic. Don't offer another TV Set when you promote a TV Set. Offer a TV Program Guide or Magazine instead for example.

This goes beyond the topic of this article, but I wanted to provide you with some "Keywords" and "Terms" for further research. You should look into all the other opportunities and possibilities available for promotion of products and services as well, but with long-term goals in mind. Paid Search can help you financially while you get something more substantial going.

Paid search will only work long term if you really dig deep into this type of marketing and become an expert yourself. This requires many technical Health Fitness Articles, mathematical and analytical skills, and most people do not have them.

Carsten Cumbrowski is doing Affiliate Marketing since 2001and Search Marketing since 2003. He also operates the portal Cumbrowski.com, which provides free resources to paid search (http://www.cumbrowski.com/CarstenC/searchenginemarketing.asp), landing page optimization, keyword research (http://www.cumbrowski.com/CarstenC/seosem_keyword_research.asp) and much more that are vital to success for internet marketers.

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By Steve Renner

A fast way to become successful is to Model Success. Find the person who you would like to be like and copy them. This is a secret to Internet Marketing Excellence.

I am on many mailing lists, and like to keep track of what is happening in the Internet Marketing scene. This keeps me in tune with what is going on.

The older, more experienced Marketers are teaching new people the business with their special Coaching and Mentoring Programs.

As part of their Coaching service, they will help these new marketers break into the business, by promoting them to their list. There is nothing wrong with this, and it is actually a great thing. This is how most of the great marketers get started.

Problem is, it seems more and more people who graduate from these Coaching Programs are getting into the business. They want to start giving their Marketing Advice.

One thing I can tell you is this, in the Internet Marketing world there is an incredible amount of different information floating around. It can be overwhelming. This is called Information Overload, and it happens to everyone.

Another problem is you do not always know if the information you are getting is reliable or not. Is this something someone has learned from someone else? Are they now passing themselves off as an expert? Is this coming from someone that has really done it?

It is essential you know the person from whom you are receiving the information.

A good marketer is always looking to learn new things, and looking to learn from someone. If you find just one golden nugget of information, it can make you a fortune in your business.

That's why it is critical that when you are looking to learn from someone, look for a person who is out there actively Marketing, someone who is actually in the trenches doing it on a daily basis.

If they are just learning as you are, then this is not the source example to follow.

Look for someone who has been in the business for a while and has a good track record of success.

This person can become your Mentor. When you find someone that you look up to and want to be like, then just look at what they are doing and copy them.

This is the easiest way to be successful in your business, Model Success! If it is working for them, Business Management Articles, then it can work for you too.

This is a Secret to Internet Marketing Excellence!

Steve Renner has been marketing online since 1998. He is the Director of Training and Marketing for The Affiliate Community, an Online Training and Resource Site for Affiliate Marketers of all Levels.He is a pioneer in the development of Hybrid Marketing and is an Expert in Internet Marketing and Marketing Affiliate. http://www.affiliatecommunity.netGet over $1,000 in Training and Resources FREE!

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By Dee Cohen

Writing articles are effective ways to get one-way links to your site, as well as, to have people learn more about your website or service. There are ways to do this that can make you more successful versus having your articles be overlooked and not considered.

Shane Pearce has written the ‘Lazy Man's Guide to Article Writing’, which outlines some helpful tips. I was impressed with his tip that when you submit your article to an ezine publisher or a webmaster, you can offer that he uses his own affiliate link in place of your own. For instance, if you have written an article on motivation and have a link to a Clickbank ebook on motivation and goals, you can offer the publisher that he uses his own affiliate id instead of yours. What this means is that the ezine or website publisher will be getting a free article already written with a link that may give him some monetary income. You would still have your own information in your resource box at the end, so people can click to your website, as well. Think about what the website publisher you write to will get out of the exchange and find a way to make his or her life easier.

Other tips he gives are to read ‘Frequently Asked Questions’ to find out what people want to know about in terms of popular topics. Shane discusses how to make a viral ebook based on a FAQ niche that can be passed around. If there are frequently asked questions on a topic, it is a sign that the topic has an interest, as well as, there may be an interest in some guide or tutorial.

In addition, I like the sample autoresponder examples he uses with different ideas for a signature file at the end of one's article. I think he is very good at showing how to integrate a couple of affiliate links without being pushy. He recommends sending people to opt-in to a mailing list as part of your signature file.

Another section I found useful discusses how to create checklists and use them both for your website and in articles that lead back to your website. People like checklists. Shane discusses how to use these. They also help break through writer's block or paralysis because you can have a list of steps.

There are ideas given about utilizing both 2-tier affiliate programs and residual income programs that will help you keep you earning as your articles circulate around the net. Shane gives some interesting suggestions on types of sites that work for this.


I also like that Shane gives an example of a flop he did of an unsuccessful attempt at marketing. He analyzes it and compares it to something someone else wrote he feels was better expressed. It is a very interesting study covering various ways to get your articles noticed and published. I publish articles regularly but learned some valuable tips from this ebook.

Dee Cohen is an author and publisher at http://www.socialsitesmarketing.com/article-writing.html; you can visit to learn effective ways to gain traffic by writing free articles.

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By Krishna De

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

When we are at a networking event or meeting a client, exchanging business cards occurs.

Very often, without realizing it, we are assessing our colleague by their business card, and asking ourselves:

- Is the business card professionally designed?
- Is the business card crumpled at the edges?
- How does the weight of the business card feel - substantive or flimsy?
- Does it look like the business card was made on their PC - or worse, does it have a message at the bottom of the card to say where you, too, can access free cards?

I have collected thousands of business cards over my time in business. I am sub-consciously assessing the professional status of them and their business when I receive their business card.

We review someone's card at least 3 times:

1. Once on receiving it
2. A second time when we put it in our pocket, folio or bag as we leave the meeting
3. A third time as we make a decision to keep it, transfers the information into our data bank, or bin it!

Our business card is a critical part of our marketing collateral. If you cannot afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do, if we are looking to develop a professional brand.

When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand, and it reveals how others perceive you.

Here are four tips to enhance your brand through your business card:

1. Ensure that you work with a professional designer to develop your business card. It is not whether you like the design; it is about whether it will represent your business effectively and professionally to your target audience.

2. Ideally, have your business card printed on 400g card and by a traditional lithographic printer. Yes, it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the color of your brand.

3. Matt laminates your card on the reverse for extra stability and style. Do not laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card.

4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.

Take action:

Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.

1. What can you learn from other people’s business cards?

2. How could you take those learning’s and further enhance your business card?

Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.

Invest in your business card, distribute it widely and you will be sure of expanding your professional success.

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com/. You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at http://www.krishnade.com/.

©Krishna De, Oneocean Ltd 2006. All rights reserved Worldwide. Reprint Rights: You may reprint this article providing the article is printed in its entirety; you leave all of the links active, do not edit the article in anyway and include the copyright statement.

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By Andreas Sundstrom

Running a traditional brick and mortar business with an online presence, is one very good way to make a part of your living online. However, for the purposes of this article, we are going to assume that you do not have your own business. Therefore, I am going to discuss two of the biggest online moneymakers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity built around a network-marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades. The basic idea is that you recruit two or more people, who in their turn recruit two, and in this way your efforts, (at least in theory), are greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is it sounds so good on paper - excessively good. Most people who join with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what mlm’s are all about - even if they try to tell you differently -, is not at all a simple process. There have been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

To further complicate things, this business model is also based on you paying a set monthly fee - whether you make any money or not, which means many people who start this kind of business actually end up losing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can make life simpler for you, as the merchant usually takes care of all shipping and customer support issues. Amazon.com is probably one of the most well-known (and respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant. When these people buy something, you receive credit with a certain percentage of the sale.

Contrary to network marketing, acting as an affiliate marketer, is generally free. There are certain companies that have a hybrid structure between network and affiliate marketing, which require you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join. I would personally stay away from those using their affiliate programs as an income generator, in its own right, or "affiliate sharks”, as one marketer aptly named them.

Affiliate programs are a great way that anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

However, there are certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program, and promoting it to the right people in the right way is an art form in its own right. The people who are good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliates marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques “super affiliates” use on a day-to-day basis.

Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website http://www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

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By Robert Wilkinson

If you use direct mail, it is in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you do not ensure that as many packs are opened and read as possible, then both copy and brochure are wasted.

There are two main schools of thought on how to avoid being binned. The first is to use disguise, and the second is to use persuasion.

Using disguise is mainly a business-to-business approach, but it works for business to consumer mailings also. Businesses to business promotional mailings are marked out so they do not appear to have been handled individually. This can be indicated by an envelope pre-printed with a postage mark, and the use of a window or address labels to show an address.

Try one or more of the following to give the envelope a more individual look.

Use stamps. They have to have been put on by hand, so it must be individual. There is no more obvious an indicator than a pre-printed stamp impression. When using a preprinted impression in conjunction with a window envelope it practically screams, advertising so do not do it.

Hand write the address on the envelope. This is probably only viable for higher value items and certainly get more attention this way. It does not have to be copperplate; it just needs to look as though it has been handled individually.

Use an unusual material for the envelope, say vellum or a textured paper. In tests conducted by a paper merchant, this alone increased responses significantly. The additional revenue generated by the mailing more than compensated for the additional cost for the special paper.

Again, do anything to make your mailing appear more individual and personal to the recipient. Probably the most important element is the use of stamps. This on its own can be enough to get you under the recipient's radar.

Secondly, use persuasive tactics. This is completely the opposite from disguise and is used mainly for business to consumer, but again it works for business to business too. In this instance, we mark it out specifically as commercial by using advertising images, copy, and headlines on the outside of the envelope itself. In this instance, it does not matter if you use a printed postal impression.

Unlike the previous method, which uses curiosity to get your envelope opened, we need to give the recipient a good reason to open the envelope. This can take a variety of forms, but as a couple of examples you can state a benefit, "Increase sales by 15%", or alternatively provide an incentive, "Reply by the end of the month and get 2 for the price of 1".

Be very clear and very specific about what the contents are going to achieve and remember you are only trying to get the envelope opened and read. Avoid anything vague. Do not expect to appeal to everyone using this method. You do not have that much room on the envelope and you cannot be all things to all people.

I hope you will achieve a strong enough response in a small percentage of recipients that they will open, and read the contents. Your persuasive copy will follow logically on from the envelope copy, and keep your prospect interested.

There is a lot of advice against this in business-to-business direct mail, and there is probably an element of truth in this. If you are mailing to an executive whose mail is screened then its likely good advice. However, there are plenty of owner/managers out there that still open their own mail, if the offer or benefit is clear enough, and of interest to open. You may well consign your mailing piece to the bin for the 99.5% of your prospects by doing this, but it was not about them, was it?

In summary, it is simple. Do not be run of the mill. Step away from the norm and make sure your envelope is overtly commercial with a clear benefit, or incentive, or alternatively make it look personal. If you do this, you are halfway to getting it read and that is more than half the battle.

Robert Wilkinson is the owner of http://www.arhiann.com a direct mail production company specializing in mailings for small and medium sized business.

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By Anthony Braide

Spammers have done their best to give email marketing a bad name. Email is such an all-pervasive communication tool, and its use as an extremely effective means of building customer relationships and selling products and services remains un-dented. Imagine trying to run your business today without access to email - it would be impossible. In fact, surveys have found that the vast majority of internet user's site email as their primary reason for using the internet, despite the spammers' best efforts.

While we are on the subject of spam, here is a quick word to the wise, do not do it!

It is an effective way of upsetting future clients and associating your company, products and services with dodgy Viagra, porn, and scam artists. Most importantly, spam does not work. It is as simple as that.

However, opt-in email marketing is exploding because it does work. Companies are lured to it by incredibly low costs and high response rates. It is easy to get started, and it puts any organization, large or small, on a level playing field.

There is a right way and a wrong way to do anything and the vast majority of email marketers are getting it wrong. The industry is young. Those who are doing well are not falling over themselves to share the secrets of their email marketing success with competitors. However, there is some good news. Unlike conventional direct marketing pieces, email marketing is both cheap and easy to test, and the results can be comparatively easy to collate and analyze.

If that is the case, then why do so many of the marketing emails I receive get just about everything wrong? Why do not the senders never seem to learn from their mistakes?

Learn from your mistakes

The advantage that email marketing has over any other type of marketing is its tractability. Instant, live results from your marketing campaign were a marketers dream just a few, short years ago. Now they are a reality, but not everyone is taking advantage.

Emailing your database from Outlook or using bulk email sending software is usually a waste of time for both you and the recipient. The main reason being, you get little or no feedback, unless a recipient chooses to email you back. True, you can set up a read receipt in Outlook but that only tells you a very small part of the story. Imagine if you could tell, at a glance, who is not interested in your services and really does not want to hear from you again, (do not waste any more of your valuable time on them). Alternatively, who opened your email and read it repeatedly, (wow, those people must really be interested!) Better still, imagine if they clicked directly through to your website and you knew what link they clicked on (you would know exactly what interested them). Useful stuff like that!

Fortunately, all that information is easy to obtain if you use a good email-marketing tool like www.livewirecampaign.co.uk rather than Outlook. There might be a learning curve of a few days, but it is worth it, to make your emails 100% more effective, right?

With this kind of marketing intelligence you can really start to harness the power of email, because email can give you something special - instant, live, two-way communication from every address you deliver. That is right, every single one. Even emails that bounce back tell you something - it's likely those addresses are dead and you need to update your database. If you are getting 20% opens and only 22% reads, then you know something about your email is not connecting with your recipients. If it was; they would be reopening the email to re-read it or show it to the boss, so you would be getting a much higher percentage of 'reads' to 'opens'.

With this kind of in-depth information, you can begin to learn from what you are getting right and what you are getting wrong. You can begin to mould your campaigns and target your messages. Improve your response rates and follow up on click throughs. In essence, learn from your mistakes and find out what works for you.

To start you on the right track, here are five tried and tested ways of improving the effectiveness of your emails.

1. Keep your subject lines short and to the point. Longer than 40 characters and they will be cut off by many email clients. Do not use words like OFFER or FREE or exclamation marks for emphasis!!! You will be relegated to the spam folder.

2. Keep it simple stupid. Do not make your emails too long or try to cram in to many offers. You have got a second or so to grab your readers' attention so keep it concise.

3. Let your readers know what to do next. Put a clear call to action on your email; use a link to your website or your telephone number, big and bold.

4. Make it time limited. Putting a deadline on your email proves to increase response rates. Make it clear to your recipients that if they snooze they loose!

5. Time it right. Do not send your email at 10'o'clock on a Monday morning when everyone is manic. It is going to get deleted. Timing is everything so choose a time of day when your recipient will be more receptive.

Pay close attention to just these five rules and I guarantee you will improve your response rates. Good luck and remember the power of email marketing; customer knowledge!

Anthony Braide is Managing Director of Gencia Media Ltd, makers of http://LiveWireCampaign.co.uk

LiveWire Campaign is a UK Company that gives you access to free email marketing to you clients and candidates. No need to pay for expensive software, just create your free account and start your first campaign today. Send a campaign to up to 50 recipients per month free. Purchase a unique Pay-as-you-go voucher if you need to send more.

Visit the website at http://www.LiveWireCampaign.co.uk or call 01565 641481 and speak to an Email Marketing Specialist.

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by George Marshall

Article Writing As A Marketing Tool

Whether you are targeting a niche market or a wider more general audience, one of the most effective tools to reach those interested in what you have to offer is writing and submitting articles concerning your particular craft. Article marketing is a great way for the average person to do some great things with their marketing efforts. One effective reason is that it allows the marketer to project the writer's own business ideas, values, and expectations into the article itself. It gives the reader a 'real sense' of the writer's character, thus establishing an immediate bond or sense of trust. It instills confidence in the reader for the writer, product, and or service. At the same time, it can also reveal character flaws in writers of poorly written articles. The fakes will eventually make themselves known. Anyone who knows something and can write, or even pay someone to write for them, can use articles to their advantage. Here are a few tips in writing an article that will attract the most readers.

1. It will help your sales if you keep your articles short and to the point. As the clich goes, long enough to cover the subject but short enough to keep it interesting; 500 to 750 words is long enough to give your readers information they can use and implement instantly and still be short enough not to bore them.

2. When people read articles, they want information they can put to use immediately. I have found that if you are targeting the Internet Marketing niche, your articles will get a better response and you will make more sales if you give people a plan they can use to make money from your article. If you are writing the article for a niche market you want to sell to, explain the benefits of your items, and explain how the readers can use or apply them to make their lives easier, get things done faster, or explain whatever it is your items do.

3. One of the most important parts to your article is your article title; it can make or break your article. Describe in your article title what the article is about or what information it will disclose. Example, if you are writing about how to prepare good quality and quick 'after work' meals, you might compose a title such as "5 Easy And Delicious 'After Work' Meals You Can Fix This Week." Not perfect but you get the idea.

Article writing works as a very effective online marketing tool because it goes hand in hand with learning to market yourself as your primary product rather than focusing entirely on a particular business or program.

To help you along with your own efforts with articles here's a fewer resources I highly recommend:

*ArticleBuilder.Net A very useful article building tool to help in the formulation and mental stimulation for ideas and the actual creation of the article. It has a very large database of articles to draw from.

*ArticleMarketer.com A very useful service that will submit your article to 30,000 publishers

* EzineArticles.com Hands down the best directory to submit your articles to for maximum exposure. It has a strict "quality" policy too so once you are in; you gain some instant credibility. You have to live up to it with each subsequent submission too...and I am listed as an Expert Author. Sweet!

The Value Of Forums As A Marketing Tool

Another extremely effective online marketing tool is the use of online business or general information forums. Simply put, recognition as an expert in your field leads to acceptance and respect, which in turn leads to Sales! One of the fastest ways to become recognized as an expert is to offer helpful and valuable posts on a regular basis in forums where your target market or audience gather.

A forum is an online community for discussion among Internet users, used by some of the best Internet marketers in the world. It is also a training ground for the up and coming. It is a place to share ideas, find answers, solve problems, make friends, and develop partnerships. It is also a support system or resource for most any business, on or offline.

It is no secret, but takes some longer to learn than others, that to be successful you must market yourself first. Forums are the perfect place to promote yourself and your business. By adding value to discussions, you are promoting yourself as an expert in your field, gaining recognition. There is a legend in most forums that the more posts you have, the more money you make online. By becoming an active contributor to forums, you gain recognition, and people pay more attention to your posts.

Search "forum" plus the topic of your choice using Google or AltaVista to find a whole list of forums available. You may also contact some of the professional organizations in your trade to see if they have a forum.

Posting too many forums can be a little tedious if you have to log in and browse through your previous postings or find new topics where you can respond. I recommend an automated posting package or software to enable multiple thread tracking. This will speed up the task of message posting and an unlimited number of forums while managing multiple conversation threads. You can automatically track all replies and organize them as you continue to respond and post to multiple forums. I am sure there are many to choose from but I use and recommend Forum Fortune as the submitter of choice.

George Marshall
Want More Qualified Traffic?
Get Prospects To Call You - Allows You To Save Valuable Time for the Serious Ones.
http://g-marshall.ws

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By V. Michael Santoro

As an author, you possess the true secret to Internet book marketing success - your writing skills. Why? The biggest hurdles that Internet Marketers face is providing original content that is written to satisfy:

• The search engines to obtain good positioning

• Information hungry surfers searching for quality niche content

• The continuous need to provide quality content to maintain search engine positioning and targeted traffic

Becoming an Authorpreneur

An Authorpreneur does not compete using the traditional book-marketing model. Instead, they view their books as products and effectively combine their writing skills with proven Internet Marketing techniques to accomplish better results. This allows them to become an expert within a niche based upon their book's theme.

If you become an Authorpreneur, you can dominate your niche by doing what you love - writing. By understanding the writing process, you will accomplish what other Webmasters fail to either do or pay ghostwriters to accomplish. It is not a matter of well-written material from an editor's viewpoint. Rather, it is well written from an Internet Marketing perspective. For example, Web pages, sales letters, and articles all require different writing techniques to accomplish different Internet marketing goals:

• Theme-based Web pages pre-sell products and convince visitors to continue on to the product's sales page

• Sales pages drive home the product benefits and converts visitors into customers

• Articles provide links back to your Web pages to obtain good search engine positioning and drive targeted traffic to your Website's landing pages. They can also link directly to a Web page that is pre-selling a product, which is a solution to a problem that you discussed in your article.

The Importance of Providing Unique Well-Written Content

Too many Website owners are more concerned about cutting corners and rushing to get their Website online rather than:

• Ensuring that their site addresses the needs of their visitors

• Properly designing their Website's navigation

• Properly writing their Website content to place well in the search engines

• Developing a linking strategy that improves search engine placement and generates targeted traffic

• Developing a list of subscribers that grows into long term customers

By placing well in the search engines, you can increase your chances of making sales and gaining PR exposure by as much as forty-six percent. By knowing how to research your theme-based keywords, and properly optimizing them into your unique and original content, you will achieve what ninety-five percent of authors and Internet Marketers fail to achieve - dominating your niche in the search engines.

Just imagine your book sales, PR accomplishments, and the supplemental income you can acquire by becoming an expert in a niche based upon your book's theme while incorporating an effective Internet book-marketing program.

My prediction is that when we look back, 2007 will be remembered as "The Year of the Authorpreneur" for Internet book marketing. Writers without a solid knowledge of Internet Marketing techniques will not survive online. Internet Marketers without effective writing skills will either fail or have to continue to invest in ghostwriters to survive. By becoming an Authorpreneur, which blends both skill sets, you will be part of the next generation of successful Internet marketers with the added benefit of possessing publishing credentials.

V. Michael Santoro is a published author and successful Authorpreneur. For a free training course on how to become an Authorpreneur, visit his Website at http://www.proauthors.com and sign up for his e-zine. Additionally, you will receive a powerful PDF creation program as a special bonus.

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By Paul Speziale

You can do many things to cut your costs and lower the risks when you market your business. Your marketing does not have to be the bottomless pit of your hard-earned money. Your marketing should give you a return on your investment. Follow these top 10 tips and start increasing your bottom line today.

1. Use Only Direct Marketing

Cost: Cost of Direct Marketing Education, Upside Potential: Unlimited

Direct marketing is marketing that is testable and therefore accountable for your money. Put a code on all your ads, coupons etc. so you know where they come from and can measure the response. Then you can use spreadsheets to calculate exactly what you need to be profitable. It is vital to crunch the numbers to see if a particular marketing idea you have makes business sense.

2. Find a Product That Fits the Market

Cost: Cost of product/service development, Upside Potential: Unlimited

Ninety-five percent of people out there develop the product first then find a market for it. That is a lot of wasted time and effort. Take the road less traveled and look for different ways to market something that is already hot, drastically reducing your risk of failure.

3. Test Everything

Cost: Marginal, Upside Potential: Unlimited

Now that you are using direct marketing, test everything. Test your offers, headlines (of your ads), messages, lists, mediums (newspapers, magazines, internet etc.). Most marketing is a few words away from being profitable and you will never know that unless you test.

4. Use Google Ad-words and the Internet.

Cost: Marginal (with daily budget), Upside Potential: Unlimited

Never before in the history of marketing has there ever been a more low-cost, low-risk and accurate way to test your marketing message. You can test different advertisements, different keywords, different web pages and different locations. You can sit in your office in Iceland and test your advertisement in a four-block radius around Trump World Tower in Manhattan.

5. Change the Way you Speak and Write,

Cost: Free, Upside Potential: Unlimited

Words offer the highest leverage possible. One word, "cost" creates a negative emotion in your prospects mind as they think of their hard-earned money leaving their pocket. Change the word to "invest" and they now think that they can earn more money from the money they give you. Look over the words you use in your business (ads, sales, flyers etc.) to see if they may cause negative emotions in your customers

6. Optimize Your Referral Program

Cost: Marginal, Upside Potential: Unlimited

Referral programs are your highest leverage marketing system out there. Take the time to put in an actual program and not wait until your clients think about it. Of course, that all presupposes that you under promise and over deliver...that always gets them telling their neighbors about you.

7. Up sell and Cross sell

Cost: Free, Upside Potential: Up to 50% more sales

Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Do not be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...

8. Use Bounce Backs

Cost: Cost of paper and ink, Upside Potential: Up to 50% more sales

With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells, but costs you only the cost of the paper and ink you used.

9. Use Sunk Costs More Creatively

Cost: Free, Upside Potential: Limitless

Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.

10. Increase Your Prices

Cost: Free, Upside Potential: Whatever you set your new price to be

Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they will not do it. You do not have to increase them 200% (even though I know a case where a retailer did this and they did actually sell out their entire stock), but just do it 2-5% on select items. No one will notice. In addition, that's all profit for you. You are doing a disservice to your own bottom line by not charging what the market will bear. You would be surprised to learn how much people would value something. If they do not like the increase, try adding some educational information tool with it...now you are justified.

Paul Speziale is a direct marketing consultant / entrepreneur based out of Toronto, Ontario. He has served all industries from manufacturers to retailers, from entrepreneurs to professionals. Besides helping clients, he is working on his own projects. He also volunteers his time for several worthy causes both local and global. You can reach him at http://www.AnelloSolutions.com: Growing Your Business Through Low-Risk, Optimized and Results Based Marketing.

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By Paul Tobey

Most web marketers would agree that the number one and most fundamental aspect of any successful websites are; "The more traffic, the better!" In keeping with that strategy, please let me share a few thoughts on how to actually accomplish this.

If you own a car, you can always count on being stuck in traffic. There are those who experience this on a daily basis; and for the rest of us who do not drive to work, hopefully, only occasionally.

Why is this a huge source of frustration and stress for most people? Drivers hate the very thought of being stuck in one place when they want to be in another place. Look at the people around you the next time you are in a traffic jam. Is everyone smiling and having a good time? Probably not...

How many of you want to know how to alleviate the upset and the anxiety associated with being stuck in traffic? Here is the thing, traffic jams are not going to disappear anytime soon! As long as our society relies on cars and trucks to get around, there will always be traffic! However, even though it sounds crazy, I personally have learned to love traffic jams. Here is why....

I have always maintained there are only two things you can do in any stressful situation; you either accept it or you can remove yourself from the situation. Beating yourself up or blaming someone else for the traffic jam only makes it worse. That is what most people do not understand. The traffic jam is not the problem; it is your resistance to it. It is that resistance causing the stress. The amount of energy you put into resisting your situation causes the stress, not the situation itself.

In the case of traffic however, it is obvious that you cannot remove yourself from it if you are already in it. So, the only other thing you can do is accept it, right? Complete 100% of acceptance of the situation is the only way to alleviate 100% of the stress. Now, I can hear your brain malfunctioning right about now and your saying to yourself, "how can I possibly learn to accept traffic?" Ah ha! Therein lays the secret to getting what you really want. Because that is, what life is about, getting what you really want instead of what you do not want, right?

What you really want is more success. Success means various things to many different people. It is still something that most people strive for daily, to achieve big things.

Success? In a traffic jam? You are saying to yourself, "now, I'm really confused!" You see, there is one place where a traffic jam is a beautiful thing...the Internet! That is what we call in the internet marketing business the key to any successful website, "lots and lots of traffic." The more traffic jams we can create on our websites, the better!

If you want more business success, start getting more traffic to your website. There are many things to consider when designing your site to make this happen; but without traffic, a website is useless.

Therefore, know what you truly want - more success. Now you know what to do to get it - generate more traffic to your website. However, the most important part of this 3-part formula is, knowing HOW to do it! Without knowing how to do something, you will never get the success you most certainly deserve. Business is about customers - the more customers you have, the more success you will have. Knowing how to get more customers to your website to create a traffic jam is a science and is definitely a learned skill.

Let's look at the many resources offered to you to generate the traffic you need to run a successful website; search engines, affiliate programs, content submissions, email campaigns, joint venture partners, link exchanges, blogs, pay-per-click advertising, and a whole host of other resources too numerous to mention here. If some of these things sound unfamiliar to you, my highest recommendation is to find out what they are and what you need to do to make them work. For the purposes of this article, we are going to focus on one thing; search engines. Why just search engines? Statistics have shown that 70% of your website traffic will be driven through search engines like, Google, Yahoo, MSN etc. Plus, it is free!

How do you make search engines work for you?

First, optimize your website to get a high search engine ranking. Select relevant targeted keyword phrases. Place those keywords strategically on your web pages. How do you know what keyword phrases to use? That is where many people make huge mistakes. They actually optimize their sites for keyword phrases that nobody is actually searching. HINT! First, find out what people are searching for; then build your web pages around those words. There are tools available to help you chose what search terms are relevant, such as; Google's free service called Overture, and WordTracker, which is a paid service.

After choosing your keywords, it is time to place them on your site. We call this keyword density. My suggestion, place one or two keyword phrases on each page in your; Page Title, Meta Description Tags, Meta Keyword Tags and a few times in the text of your webpage, for optimal results. This alone will significantly increase the ranking of your site for engines like Google and Yahoo. These engines think like people. They look for what is important on your website and how relevant your site is to what key phrases you are optimizing. Do not optimize your site for "free movie downloads" if you are selling cosmetics. Bad idea! You can actually be penalized by search engines for trying to trick them into sending you traffic.

Incoming links are the most significant factor in increasing your search engine optimization. Are you wondering how important this is? That is the million dollar, drop the gates, and release the hounds, key to the universe! Why? If you optimize your site with relevant keywords, which says, are you any good at what you do? Who has to say your products and services are any good? That is the way engines like Google think. They want to know from others if you do what you say, and if you are any good at doing it. How do they do this? By finding links to your website, on other sites, that promote what you are saying on your site. The more links into your website promoting what it is you do; the better!

Are you ready for the kicker? You mean there is more? Yep, there is more! If the last paragraph was a million dollar technique, this is definitely a two million dollar technique. Make sure that the links on other websites, which lead to your website, use your keyword phrases. Therefore, your links in from outside should look like this... Piano Music by Paul Tobey - where the link underneath "piano music" is the url of your site ie: http://www.paultobey.com. An engine like Google searches for the keywords first and then follows the link to see if it is relevant. If it is relevant, which in the case of the preceding example it is, then the ranking for the keyword search "piano music" will go up every time Google or another search engine, finds one of these links.

So, the next time you are sitting in traffic and you are agitated, stressed, and filled with anxiety, think of all the traffic your website will be generating while you are stuck in the car. Take a look at all the angry people around you, give a big smile, and say aloud to yourself, "I Love Traffic Jams."

Paul Tobey:

In addition to writing a number of articles about web design and search engine optimization the author owns a successful web design company in Toronto, Canada.

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By Duane Norland

Have you always dreamed of sitting at home, doing nothing, and raking in the money? If you think you can daily spend the time on the golf course, instead of sitting behind a desk, you need to check out http://www.getintocash.com/recommends/pif4p and see what you can do about turning your dream into a reality.

The truth is that very few programs out there are designed to make you rich overnight.

They require you to spend a couple of months (a few hours a day) doing the legwork to set up your business. You need to get a web page, get it hosted on the internet, advertise, set up a leads campaign complete with an autoresponder; that stores email addresses of you clients and periodically sends follow-up emails to close the deal, and an online banking system to collect the money and pay you.

I know this may sound a little overwhelming, but if you get involved with the right program, all of your initial work will continue to generate income for you for life.

Some systems help set you up very easily and point you in the right direction for generating leads and sending emails. This makes it very easy for the rookie and levels the playing field by allowing them to make the same income the pros do. Of course, with experience comes expertise and niches, which the rookie may not discover or understand, but the potential exists for all.

I personally discovered two programs, which compliment each other perfectly. Completely automated, the first generates residual income. Once it is set up, it perpetuates itself automatically. The best part is that it is FREE to join. You can imagine, that since it is free, you cannot expect to become a millionaire overnight (otherwise, you would pay excessively to join). However, when combined with the hard-hitting tactics for generating traffic of the second system, you will generate a healthy income in very little time. I personally use these two systems and only spend about 15 minutes a day at my computer. The rest of the day is mine to do with as I please.

You too can set up a healthy, residual, long-term income. Just visit these two sites:

http://www.getintocash.com/recommends/pif4p
http://www.getintocash.com/recommends/butterfly

Duane Norland is Founder of http://getintocash.com

Duane has been operating on the Internet for 4 years and has built up eight flourishing businesses and growing.

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By John Terry

An interested visitor, strolling through your site finally comes to just what she is looking for and is about to make a purchase. It is a sunny afternoon, and her cat, which happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree, topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively, and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.

Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let us say you have written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who you represent in your article list.

5. Create mailing lists. Inform subscribers to your articles when you have written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which effectively proves to increase sales. In your ad, put your autoresponder address where you can expose a visitor to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you are selling a particular product, put testimonials about how spectacular it is on your autoresponder, as it adds a detailed, enticing description of your product.

7. Distribute advertising. Let us say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. After a visitor has completed your course, automate a reminder about your service or product. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Alternatively, create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try to close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can use. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form to notify visitors of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own using what I consider to be the best startup autoresponder in the business: http://goto-pro.com/go/to.pl?l=tw&cu=1&u=335&f=1

John Terry is a webmaster and networker.

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By Laurie Raphael

To succeed as a marketer, you must direct meaningful traffic to your website.

No matter how well designed or interesting your site is, it is a waste of time if no one sees it.

In the initial stages of your business, getting traffic is not easy with the steep competition of thousands of web sites all trying to get their message out there. There is hope, though, according to successful marketers. The following seven methods, applied consistently, can mean a great increase in the quality and quantity of traffic to a site:

1.) Utilize Search Engines

Use search engines to your advantage. You need to have your web site appear near the top of the results, ahead of other websites offering similar content to gain the maximum benefit from a search engine. How is this accomplished? See two.

2.) Popularity Linking

Your site must already be attracting a considerable amount of traffic to achieve high search engine results. One method for accomplishing this is by connecting to other relevant sites via links. These "popularity links" help drive traffic, and if targeted to the correct search queries, they can boost your search engine ranking.

Link popularity always starts with finding web sites that are similar but do not compete with your own. You would contact the website owner and request a link to your site. At the same time, you would offer a reciprocal link, which would advertise their website on one of your pages.

3.) Writing Articles

Writing your own rich content articles on topics targeted to your audience helps promote your web site by increasing the number of popularity links coming to your site (see 2) as well as attracting interested readers. Place your articles on other sites, in ezines, or even in newsletters. Always be sure to ad a source box with a link going back to your site.

4.) Joint Venture Marketing

Joint venture marketing, a marketing relationship in which two individuals cooperate to help promote each other, is also an effective way to promote a product or service. Joint venture agreements can also include swapping ads and exchanging links. Both parties benefit as they reach a wider customer base quickly.

5.) Joining Affiliate Programs

By joining an affiliate program as a merchant, you can get others to market your site. You will need your own product to start your own program, but accomplish this with private label content or product development ventures. Even a small-scale affiliate program can help direct significant traffic to your site.

6.) Creating a List of Subscribers

A subscriber list is a valuable asset for any marketer. Using an autoresponder or a personalized newsletter to promote your site will help you to build a repeat visitor base, providing direct marketing opportunities for now and in the future.

7.) Understand Your Market

Different niches need promoted in different ways. Use the techniques described up until this point to reach people who will be interested. You need to figure out who your target market is and how will you treat them once they get to your site? This will affect everything on your site including your ad copy and even the colors you use.

Use as many strategies as possible to generate targeted traffic. Relying on search engines is obviously important but there are numerous other ways to generate traffic. Combining these methods will maximize the traffic you get.

Laurie Raphael operates a website geared toward boosting your marketing results using various means of advertising and marketing strategies. For her private list of recommended affiliate marketing "secret weapons," visit her site at http://theadprocess.com.

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By Liz Tahir

Curt and Justin were life long fishing buddies. Now, in their retirement, together, they had taken up the art of ‘do-it-yourself home-improvers’. Curt decided to tackle wallpapering his living room. When he finished the job, he proudly called his friend over to see his handiwork. Justin was very impressed. In fact, he liked it so much; he asked his friend if he could get the same wallpaper for his living room. Their homes were practically identical in size and layout. Curt thought this was a great idea. Therefore, Justin asked him, “how many rolls of wallpaper he bought for the job?” Seven was the reply.

Justin went right to work and when he finished, called his friend over to his house. “Ah, man, that looks really good”, said Curt. Then Justin said to his friend, “But you know, Curt, it’s a funny thing; our living rooms are the same size, but I had two rolls of wallpaper left over! How come?” To which Curt replied, “You, too? That’s exactly what I had left over!”

Poor Justin; he asked his friend the wrong question. He should have asked how many rolls of wallpaper he needed to use for the job, not…how many rolls of wallpaper had Curt bought for the job.

Knowing the right questions to ask can have a dramatic effect on our success. Not having good information, or not getting the answers we need in doing our jobs can make all the difference in the world. What is hard to realize is that this is often of our own doing. How many times have you been surpr