MLM The Easy Way - EZa Update http://www.blogmoneymiracle.com en-us EasyRSS
By Corecubed

The First Step towards making your web site work is an important marketing tool.

Establish your web site's purpose and function.

The Internet is an ever changing, global marketplace, and library. People research and purchase products or services, read to gain more knowledge, and sometimes browse for pure entertainment. In figuring out the best way to display your business on the Internet, you must first answer the following questions:

What do you want your web site to provide?

• Provide information only? A web site can make inquiries about your services easier, or attract inquiries from prospective employees.
• Sell a product or service? Do you want to sell something that is unique or something that is cheaper than competitors are?
• Provide an "after hours" storefront for your loyal customers?

How do you want your visitors to function while at your site?

• Do you want to survey potential customers to see what features and/or benefits most interest them and at what price?
• Do you want to offer a private log in area for your distributors or customers to purchase items, obtain product information, or access technical support?
• Do you want them to download a demo or coupon, subscribe to your newsletter, look up the nearest store location, or actually order a product?

What do you want your web site to provide? How do you want the visitor to function while browsing your site? These are key questions to answer when designing a site, and the key to making the web site fit into your overall marketing/sales strategy.

Understand your customers' online user behavior.

Forrester Research studies predict that U.S. e-commerce will grow at a 19% compound annual growth rate over the next five years. Most significantly, online retail will reach nearly $230 billion, and account for 10% of total U.S. retail sales by 2008. These figures represent how to gain a lot of revenue from successful online exposure. In the realm of web site marketing, a company has to keep up with their customers' online knowledge to compete. In addition, these numbers do not reflect the growing tendency for Internet users to use the web for product or service research prior to purchase.

In today's high tech world of e-commerce, nearly every business plan includes some form of web site marketing tactics. However, most companies do not have the in-house expertise, time, or resources to build web sites. They make the most of their online presence with a design professional who understands their unique product or service, and show how it will display on the web. At the same time, the companies' online users are wasting less time on web sites that fail to meet their online expectations. How does your business stack up? Do you have a web site? Did a technician or a marketing/design professional who understands sales design it? Did you specifically relate marketing strategies to your products and/or services?

Integrate your sales and marketing techniques.

A web site can be a functioning, revenue-producing tactic of your business plan or it can serve as an extension of your brand as a useful brochure. Here are some web site types that Corecubed has designed, integrating the companies' sales and marketing tactics into the site design:

http://www.smithmanus.com and its subsidiary http://www.suretyplace.com, are good examples of revenue producing ancillary activities for a service business.

Brook Smith is the President of Smith-Manus, a company that specialized in bonds for the waste industry. He wanted to simplify the intake process for customers. As part of his marketing strategy, he agreed to an updated look and feel for his company that will incorporate into a web site, which allows potential customers to download all necessary forms from the site. This saves the potential customer time by not having to wait for office hours, and faxed or mailed forms, and saves Smith-Manus time by reducing the time from inquiry to sale for those customers who qualify.

http://www.merithealth.com is a hospital management company specializing in purchasing urban hospitals and using management techniques to run a more efficient, and patient and community centered facility. Corecubed created a new logo and a new corporate look and feel for Merit Health, which will translate into their web site. This on-line brochure is a branded extension of the company's commitment to quality and serious management.

http://www.cardkitchens.com is the official web site of Cardinal Kitchens. It extends their custom countertop business to the home do-it-yourself market, which they were missing by only using contractors to sell their products. This web site is creating a new division within Cardinal Kitchens that works directly with the public if no contractor is involved, or it works with the contractor to assist the customer with the many available design choices for countertops.

http://www.dwsilks.com now displays their high quality silk foliage lines on-line, instead of only on paper. Sold through an exclusive distributorship, this on-line catalog now allows their buyers to preview items immediately available, rather than wait on the production and printing processes that the company used to rely on solely. Look for more advances in direct sales efforts of specialty products currently not available anywhere.
D & W Silks is learning from their web traffic. They have some niche markets they can tap and not disturb their current customer base and distributorship.

Corecubed provides high-impact marketing campaigns, corporate identity, and collateral design services with confidence and style. Our clients include home care and home health providers, contemporary glass artisans, and venture capital/financial advisors. A marketing design and public relations powerhouse based in Louisville, KY, Corecubed puts together the best possible team for you, the client. Lead by Merrily Orsini, a renowned expert in branding and strategic marketing specifically for the home care industry, and staffed with dedicated, highly skilled designers and writers, Corecubed has the skill and expertise to manage your marketing and PR campaign from start to finish. Contact us today at 1-800-370-6580 or visit our web site at http://www.corecubed.com for more information.

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By Dali Singh

Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.

I have to be brutally honest and relay that our friendship has not always been rosy. I happen to know her, (Google), several years back, when she was just a small fish in a big pond. I started to analyze her every move and realized that she is a fickle, clever, and extremely mysterious being. Regardless of her ways, I decided to be more acquainted. Here are a few things I learned along the way:

When it comes to logic, she is the queen.

In other words, avoid participating in anything that may blacklist you from this search engine, including keyword stuffing, link farms, and hosting 50 "sister" sites on the same server. Keyword stuffing does not simply refer to the content of your site, but also within the alt tags, headers, URLs and any additional areas of your web site.

She likes to stay focused.

When optimizing the individual pages of your web site, try to hone in on 1-2 relevant keywords per web page. Analyze each page and identify which keyword would be most suitable. If you decide to optimize for two keywords per page, make sure they are similar in context. For example, if you are optimizing for the key phrase "insurance leads", you may also consider optimizing for "insurance sales leads" within the same page.

She loves to travel.

Google loves links, whether they are inbound or outbound. Lots of research has focused on inbound links, but little has focused on the number of links on an actual page. Google has not published this theory in the academic papers; it appears that Google favors sites with several internal and outbound links over pages without links. If you have any doubts about this theory, simply do a search on any high volume keyword or phrase within this search engine, and analyze the first few sites that come up. Notice how the majority of them have numerous internal links on the main pages of their web site.

She is in popular demand and expects the same from you.

The more popular your site is across the Web, the more Google will favor you. Obviously, having several high quality inbound links to your site is key in achieving higher rankings. When identifying web sites for inbound links, target the ones that are highly relevant to your site. For example, if you run a jewelry site, look for websites that are purely informational on the topic of jewelry or gemstones. Also, make sure that the sites you decide to collaborate with have a good PageRank (at least a 5) and online presence.

To save yourself a lot of hassle, conduct a keyword search relevant to your business and target the web sites that show up on the 1st and 2nd pages (weeding out the competition) of Google. Contact the webmasters of those sites, tell them about your company, and find useful ways to compensate them for adding your company's information on their site. If you have an affiliate program, do not be shy to pitch it. If you have an online advertising budget, offer them a Pay Per Click deal or monthly advertising fee for promoting your web site. Please note that collaborating with these sites or purchasing ads should complement your overall marketing & business development strategy and not be useful for getting link value.

She gets bored easily

Regardless of whether your site is informational, e-commerce, or just a sophisticated version of a business card, having quality content is crucial. Adding to that factor is how often you update your site's content.

If you run a site that has new content added on a daily basis then eventually the Google "freshbot" will start visiting your site on a daily basis and indexing your new content into the database (hence the popularity of blogs). When you update content, Google will visit your site and index it quicker.

If you have not already noticed, keeping pace with Google is not an easy undertaking. It takes a certain level of knowledge, skill and creativity to truly benefit from this relationship. The rest is up to the stars.

Dali Singh is the managing director for Blueliner Marketing (www.bluelinermarketing.com), a full service marketing and Internet consultancy specializing in internet marketing and web site promotion strategies, public relations, and corporate branding.

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By Gary Durkin

(c) Copyright 2005 - All Rights Reserved worldwide.

We have all seen some fantastic products, services or systems, which are incredibly hot profitable money-spinners, and many of us have often wished we had thought of it first.

However, just where do the ideas come from? How do the creators come up with the products and concepts?

Surely, it is based on massive research and development, huge capital investment, public scrutiny, market assessment -for starters.

WRONG! While the above may be true of some products, services, systems, ideas, and so on, the absolute best do not involve such in-depth planning - far from it.

Let me reveal to you the secret of how some of the hottest, biggest, and best, ideas are conceived, and how some of the most successful ever product ideas, were positively the simplest.

Do not get me wrong, product testing and market analysis is still very important, but completely pointless until you have clambered over the initial hurdle of 'thinking up' a product.

Let us look at a couple of brilliant examples of a product, which is a worldwide name and multi-million dollar profit centers,

First, everyone knows about Duracell Batteries. How they came from nowhere, and trounced the competition, virtually overnight.

Was it because their batteries were better than the competition? No, not really; not in general terms. The marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brilliance.

First, they looked at the competition, the market place, the mode and method of battery sales then compared their product side-by-side with other leading batteries. It seemed their battery was just as good as the rest, or at least as good as the market leader.

In the marketing world, trying to sell a product based on "It's just as good as the rest" - does not really work.

They needed an EDGE.

During comparative product testing, it revealed the Duracell was in fact, better than the leading battery, in a particular way. They had discovered that Duracell batteries lasted longer, much longer than the others... during 'continuous use'.
EUREKA! That was it! They had found their edge, the marketing angle, the secret weapon.

So now, we all know that .... "Duracell lasts longer any other battery during continuous use "...

They had found a NICHE in the battery market... 'Continuous use'.

Why is this so important? Simple, most people who use products which require batteries, seldom actually use the product (and therefore the battery) for long periods, i.e. continuous use - but rather use them in shorter, regular periods - like flash-lights, electric door-bells etc.

That was of little importance - they marketed heavily on the 'lasts longer' concept - with the funky little Duracell Bunny going on, and on, and on... and on...

Duracell was misleading no one - they were completely truthful in their advertising, and with it, became a virtual household name overnight.

HOWEVER - they also wanted a second scoop of the market, and devised yet another unbelievably simple, but very effective concept... of gigantic proportions. What was it? Sell the batteries in PACKS! Simple and Brilliant!

Many readers may not recall, but before today's multi-packs, batteries sold loosely, separately, and individually. If you wanted just one - you went to the local store, and purchased just a single battery.

Now, Duracell decided to sell in multi-packs. It was the only way to buy their new batteries. No singles, period! Instead of selling one at a time, they sold FOUR at a time. Battery for battery, against the competition, they blew them away.

The multi-packs have another great result. Some products, which require batteries, needed perhaps just one, or maybe three batteries, leaving an odd number of batteries left in the pack for future use. Next time the consumer needed to replace the used batteries in the product, they went to the drawer, and noticed perhaps there were 'some' Duracell batteries left, but not enough. Therefore, the consumer had to purchase more, and if they had already looked at Duracell's, and had some Duracell's left to use up, what are they likely to buy?

You get the idea.

This is a perfect example of taking something which already exists, and remodeling it, re-branding it, re-marketing it, finding a niche for it - and away you go.

Look at the music industry. It is rife with similar concepts, which make millions. Bands, groups, singers, performers.... often do 'cover versions' - that is they will copy a song or track previously done by another artist.

Sometimes music is a 'fusion' - a mix of existing styles, but blended together to create something new. What about the concept of 'sampling' for example; you take a beat, rift, chord, chorus, few lines, track, from another artist, and remix it to create something different.

All they have done is to use something that already exists, make a few changes, amendments, alterations, improvements - and RESELL IT.

Unless you can reinvent the wheel, or perfect 'cold fusion' - the World is jam packed full of existing markets, products, systems, services, concepts, ideas and customers - all of which can be used as your drawing board to get started.

First, where do you locate great concepts?

Look around. What do you like? What do you dislike? Can you take a hot product and improve it? Can you take a mediocre product and develop it? Can you take a useless product, and turn it in something better? Listen to what others say.

Can you re-package something, bundle it, deliver it differently, and Re-brand it? Find a different, untapped market for a product, which already exists, and must focus on a different customer-base.

Can you add more value, more options, better support, or service?

Do you use a product and think to yourself.... "Wow.... That's great... but if only it did this too...."

Here are the vital tools and tips which you will need to start you creating your own Million Dollar Ideas.

1. Your Eyes - seems obvious, but always be aware and on the 'look-out'.
2. Your Ears - keep them open, listen to people, those around you, what they say about products, especially the things they dislike, as this could be a great start for you, if you can remove the problem with an existing product, you may just have a seller.
3. Your Mind- keep this open, too, and try to think 'laterally'.
4. A notebook and a pen / pencil (write your ideas down - do not forget them!)
5. Go back to number 3 and remember to do this!
6. A 'sounding board' - a way of discussing your ideas with a few trusted others.
7. Patience- it may take a little time, the best ideas do not necessarily come instantly -stick with it.
8. Don't get down heartened. If some of your ideas do not pan out, just start again.
9. Don't' spend too much time over ideas. Give yourself 60 seconds (no more) to think of a product, service, and system, etc., Then Stop. Then spend 9 minutes writing down as much as you can, all the pros and cons of the 'idea', how it can be improved, simplified, delivered - just write as much as you can in those 9 minutes. Then STOP. Take a break. A good break. In fact, put your notes away until the next day. Then review them.

When you do finally come up with a hot idea for a product, service, system etc., do not tell the World until you have taken a few steps to protect yourself! Get advice from experts - Lawyers, Business Professionals, Patents, and Copyrights... It is important to get these rights, or else someone may steal your idea, register it first, and make HIS/HER fortune from YOU!

That leads me on to the last area. Do not outright steal someone else's idea, product, etc. Breach of Copyright can be serious, Patents are relatively easy to register, but a little care is necessary. - Plagiarism is just downright nasty!

In summary, you find Million Dollar Ideas in TWO PLACES:

1. Everywhere in the outside world, and
2. Inside YOU.

It is just a case of putting them together. Some of the best ideas really are the simplest.

An article by Gary Durkin, Founder of the Internet Advice Center(r) http://www.InternetAdviceCenter.comGary has more than a decade of offline international business success behind him - each day controlling millions of dollars of investments world-wide, and has been doing business online for 6 years. (c) Copyright 2005 - All Rights Reserved worldwide. You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

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By Karl Smith

Many people say that MLM's do not work, yet others earn a full time income...

It all depends on your interests and your available time.

To build a downline with these MLM programs you need tools, time, and a desire. It is possible to build a huge downline, but you must make use of advertising tools and spend your time wisely. Some tools like safe lists are useless, if you do not use them the right way.

Without a good ad and a good MLM program that pays well, it is difficult to make full time income.

However, you can have success with MLM programs.

There are things you must take under consideration; and you need to make a plan. MLM's use many "tactics" like: Get two in your downline, and then these two get another two, to add one more to your downline... It can become very confusing. Therefore, it is best to read and learn how it all works. Many sites use the same strategies.

You can make a plan to start building your downline, in other words advertising. There are many different types of advertising... according to how much available time you have - TEST new advertising tools. All tools work, if you use them correctly. Use the tools you like most, those that you are comfortable using...! An example of using techniques the right way: post an autoresponder email inside a safe list ad - not a buy now link.

Once you start earning money, use more powerful advertising tools. This way you get your ad seen faster and more often... Example: Buy a safe list submitter. With safe lists, the game is who posts to the most number of lists. Auto safe lists submitter is priceless. Start your downline building... another important thing to do, which may sound difficult.

Help your downline. Why? If you do not help them and they are newbies, then your downline will not grow as much as possible. It is easy to help them, just email them with some successful tools that you use... Once they build their own downline, they are also building yours...!

From MLM programs, you can make huge incomes that last!

Karl Smith Email karlsult@maltanet.net Proven Business As Seen on OPRAH T.V or Wall Street Journal http://www.eccentrix.com/members/branding/StormPay.html

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By Kirsten Hawkins

Some people think it is easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly where to look.

Why is it Even Important?

Many people use the category system to find items, when they are not looking for something specific. If you list the item in the wrong category - or you have just given up and listed it in 'Everything Else' - then these people are not going to find your auction.

In addition, listing items in the wrong categories is against eBay's rules. EBay says they will remove any auctions that are in the wrong categories. They do not often do this, but it is not worth the risk - especially since breaking any rules can cause them to penalize your account, including losing PowerSeller status if you have it.

So What Can You Do?

EBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.

If that does not work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.

Remember the more specific the category is the better - use as many subcategories as are appropriate. Do not just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Do not worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories will list in every category above.

Take some time to look through all the categories and get familiar with the way eBay, as a whole, is structured. After all, that is better than a few months down the line and you find that you still think of eBay's category system as some scary jungle.

What if More Than One Category Fits?

Do not worry, eBay has you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This is not always worth it, though - some items only really fit properly in one category, and listing them in extra categories is a waste.

Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That is why I will take you through the dos and don'ts in the next email.

Kirsten Hawkins is an EBay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/for more great tips on how to make the most from EBay and other online auctions.

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By Edwin Taylor

Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items; although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.

To get the maximum benefit from branded watches, use them carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:

- As internal rewards. For example, celebrate particular milestones or exceptional achievement with a high quality watch gift.

- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.

- High profile product launches, or new company launches. Give away watches at your launch event. A person looks at a watch on an average of 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your new company or product.

- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You'll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)

- Apology items. Everyone makes mistakes from time to time. If you have made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you will be putting your corporate image on their wrist for years to come.

Edwin Taylor is a graphic artist specializing in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer (http://www.logoinformer.com).

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Author unknown

Imagine thirty thousand menacing obstacles in your path to success.

You are dehydrated, hungry as hell, and wobbling like an Irishman on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You are not even sure you want to go on.

You feel like Frodo, the character, in the final episode of the 'Lord of the Rings-The Return of the King.'

Terror and dismay gleam from Frodo's big, expressive blue eyes. In the distance, he can see his goal. However, it seems to him like he will never get there. He turns to Sam and says in a defeated tone, "Sam, it's the Eye," referring to the eye of Sauron - the enemy he must destroy.

And Sam turns to Frodo in a soft, encouraging voice and says, "Let's just get to the bottom of this hill, Mr. Frodo."

Let us just find the underlying cause of this hill, Mr. Frodo.

I spoke at the World Internet Summit in Sydney, Australia, last week. In addition, I saw about two hundred and fifty Frodo's in the audience.

Confused, weary, inundated with dozens of tactics and strategies about the Internet, their eyes stared into nothingness. Frozen stiff at the task of having to build an Internet business from scratch, almost all of them seemed to have a cross too heavy to bear.

In addition, they did not exactly have Sam to encourage them.

I said to them, as I say to you. "Let's just get to the bottom of this hill, Mr. Frodo." Then we will do the next hill, and the next, and the next, until we get to our destination.

You are bound to be struggling. I struggle in Yoga class. I am a first-class doofus. Five minutes after we start the class, I wonder when it is all going to end. I look at the 'human pretzels' twisting and turning to the left and right of me, and I cannot see myself being flexible and I in despair.

However, I have my own personal Sam. I simply say to myself," Let's just get to the bottom of this hill, Mr. Frodo"

And hurrah, yippee yahoo, I've actually made it past Yoga Session #2.

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas on marketing strategy, psychological tactics and branding. Head down to http://www.psychotactics.comtoday and judge for yourself.

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By Zaak O'Conan

You have finished writing your eBook. You have a basic understanding of what an eBook compiler does. You may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the best-rated eBook compilers currently available.

* E-ditor

This software has a demo version you can download to try out before purchasing. You cannot actually use the demo to create an eBook, but you can run the software and test it out thoroughly to see if it does what you need it to do for your particular eBook.

This eBook compiler is one of the easiest to use. The software has a very user-friendly help menu that provides instructions for and explanations of every field on every screen. The program also includes video tutorials demonstrating every step of this compiler with clear explanations of all fields that you need to fill in. There are seven screens to help you choose your eBook options.

This compiler requires your files to be in HTML format. You follow simple directions, and the compiler loads your files. If you decide to edit your eBook after it has been compiled, make any changes in your original files and click on "Compile your eBook" and your changes will appear in your compiled eBook.

E-editor allows for some customization of your eBook. You can create a special page that appears when the eBook is opened; create customized icons that appear on the desktop after downloading; use your own logo on the task bar of your eBook; customize the task bar's buttons, where the task bar appears in your eBook, and choose the task bar's colors. Additionally, you can choose to have the eBook open to the last page read, which many of your buyers will appreciate.

An excellent and unique feature of E-ditor is the capability to choose a standard Microsoft window or to create your own design for a window to personalize your eBook. The program provides some sample window designs, but you can use any .bmp (bit map skin) graphic you have stored on your hard drive.

E-ditor is a good choice if you are new at producing eBooks because it is easy to use and allows you to customize the appearance of your eBook.

* Desktop Author

This compiler does not require a browser, nor do you have to download software or plug-ins. The program converts exe. files into pages to look like a standard book. You can create and produce eBook pages scaled to fit on your computer screen without any scrolling. Additional features include WYSIWGY (what you see is what you get) page editing and creation, the ability to manipulate internal images, cut and paste functions, hotlinks to pages, email, website, or other files. It is an excellent compiler to use for marketing tools, such as creating brochures and manuals in addition to eBooks.

* EBook Edit Pro

This compiler provides a demo version, which allows you to test out its features. The software uses a Wizard that leads you step-by-step through the set-up and creation of your eBook. Customization includes text editing that appears on the pop-up starting message window; the ability to allow or prevent resizing of your book and the mouse-click pop-up menu; enabling or disabling the navigation bar and choosing the buttons you want to appear; and customizing the eBooks' desktop icon and the logo that appears on the navigation bar.

Ebook Edit Pro is loaded with excellent features that allow you to create multi-media Ebooks, and includes a Wizard Customizer for beginners and for advanced users. The software uses HTML files, downloading them from the directory, where they are stored and saved. Edit and resave your files in the original software used to create those files, and then with a single click you can re-compile your Ebook.

Features include customization of icons, toolbars, and the "about box." This compiler has a particularly useful feature called the Rebrander feature. This permits you to enter customized code into your Ebook pages and distribute the Rebrander software to your affiliates or distributors. They can then customize the links included in the Ebook, but they cannot alter any link or information that you have not entered as a customized code.

The software includes "eBrand-It" software that allows custom fields for your customer's name, affiliate ID or URL. This feature is a powerful marketing tool because affiliates are much happier giving away your Ebook from their own site when they can customize it.

* Ebook Compiler

This compiler offers a demo version that allows you to compile 10 files. If you do not include graphics, you can create a 10 page Ebook that allows printing and copying of the Ebook. The catch is that you cannot sell any Ebook you create in the demo version.

The purchased software is user-friendly with easy-to-follow help files that guide you through the steps of compiling your Ebook, and explains what an Ebook compiler does. The software provides detailed instructions on how to create source files from Microsoft Word 2000 and 1997, PowerPoint 2000 and 1997, and HTML documents. It contains less detailed instructions for creating source files from other programs.

This compiler allows for password protection of your entire Ebook or for selected pages. Additionally, you can set a time limit on your Ebook. When the runs out, the customer no longer has access unless they pay for it. In other words, it allows you to create a demo version of your Ebook for marketing purposes.

You can set a single password or multiple passwords. Using multiple passwords assigns each user their own specific password. Online help files guide you through setting up your passwords. You can also create a Sales and Thank-you page for selling a password protected Ebook. This is a good choice for the novice, particularly since it includes basic features for password protection and distribution.

* Active Ebook Compiler

This easy to use compiler provides excellent features. This software can support HTML, JPEG, GIF, and all active plug-ins. Features includes password protection, branding, internet linking, icon customization, assigning unique serial numbers, splash screen, file compression, and start-up messages. It also provides free lifetime upgrades. Additionally, it includes a preprocessor, re-brander, active script, and detailed instructions for using HTML, Power Point, and Microsoft Word files.

Several other excellent Ebook compilers on the market are worth looking into.

Ebook Generator features splash screens, password protection, branding, icon customization, and compression control. Additionally, it includes virus prevention that alerts the user to any modifications made to your Ebook and offers usage statistics so you can track your EBooks' use. With all these advanced features, this is an excellent compiler for the beginner because it is exceptionally easy to run.

Ebook Creator is another excellent compiler, supporting HTML, JPEG, GIF, PNG graphics, and JavaScript, VB script, and Java applets. It also supports all Internet Explorer plug-ins. Standard features include unique serial numbers, direct linking to a form or a page on your website, disabled right clicking, and search functions. The software allows for expiration after a set number of days or usages, which allows you to create demo versions. You can create up to 1000 different passwords; every time the Ebook downloads, a unique password is required to access protected pages. The software provides user-friendly menus and buttons that allow the beginner to the advanced user to create their Ebook.

Obviously, there are some excellent compilers out there. So figure out EVERYTHING you need in terms of features, and then compare prices and options. If they are offered, take advantage of demo versions before purchasing. Then, have fun creating your Ebook!

Zaak O'Conan discovers and presents information on to enhance your site, newsletter, marketing, and other Internet related topics. You will find his other articles that expand your horizons at http://WebWorkersWeekly.com .

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By Adele Sommers.

Copyright 2005 Adele Sommers

Is there a secret to making stellar decisions? I am talking about a process that, "Engages people in reaching satisfying, robust conclusions"... "Guides thorny, complex problem solving with relative ease," "Averts expensive project failures instead of causing them," "Decisions made during problem-solving sessions are legacy, businesses often have to live with for a long time!"

Not every decision requires special attention; many are simple and routine. The more risky, costly, or large-scale a problem or project is, the more attention it requires. In these instances, the after effects can come back to haunt people who bypassed good decision-making procedures. This article explains three ways to get superior results from your decision-making processes. Avoid "Mission Impossible"... Remember the old saying: "If you fail to plan, you plan to fail."

The quality of the decisions people make in group settings determines the long-term benefits of those decisions. Unfortunately, potent tools and techniques for making complex decisions and solving tricky problems do not seem to be widely understood. Decision-making techniques are critical for managing projects, for example, where they should be visible in every aspect of project planning. Imagine an aerospace firm that designs and builds highly complicated satellite equipment. The potential exists for large-scale fiascos, if not every facet of every phase comes together perfectly! Yet, for various reasons, decision-makers often feel pressured to arrive at expedient outcomes when working on urgent issues under tight deadlines.

Side stepping sound decision-making techniques often occur in the planning stages "for the sake of the schedule." Rushing through a project can easily backfire, and actually cause it to go over-budget and end much later than the original schedule would have required. You have noticed the consequences of poor decisions -- where people hurried to make a decision without weighing all of the important issues -- can range from annoying to catastrophic...And Turn It into "Mission Possible"! If you will recall in the "Mission Impossible" series, the characters invented ingenious maneuvers and planned every aspect of the project down to the minutest detail. Though, not always obvious to us, -- the viewers, -- the mission planners and implementers had to weigh the risks, alternatives, and "what if" scenarios of every potential outcome.

All of these actions contribute to great decision making. The best decisions for difficult problems can withstand future challenges because they use structured techniques. These techniques help the participants generate breakthrough ideas, jointly analyze risk, and weigh alternatives. Intricate decisions made without them can quickly fall apart and may even cause harm. Therefore, to arrive at great group decisions, I rely on proven, highly adaptable methods such as these:

1) A silent brainstorming process that leads to breakthrough thinking can end up with exceptionally good results. It uses an affinity diagram. Why is silent brainstorming useful? The process of generating brand new ideas naturally excites our filtering mechanisms -- the ones that protest we have already or that someone's new idea can't work "because..." Silent brainstorming, on the other hand, helps us get past those instinctive hurdles to expose new frontiers that we might not have explored.

2) A handy problem-solving tool that helps people identify underlying causes of challenging problems. It uses a root cause diagram. Why is getting at root causes necessary? Because too often, we fail to look deeply enough at what is responsible for a particular problem. Orders not filled correctly may have a whole series of nested or interconnected reasons, for example. The answer could be far simpler than anyone thought, such as a faulty printer ribbon that does not print orders clearly, rather than, say, training issue. We would never know without asking "why" from several angles and points of view.

3) A tidy decision-making technique that enables a group to compare ideas and alternatives uses a prioritization matrix. Why is prioritizing valuable? It is one way we can assess the relative merits of one idea over another, especially when each has several complex components. Using a tool with a built-in scoring system can coax the real winner to emerge, clearly separating it from the "runner ups."

In conclusion, structured decision-making produces sturdy, satisfying results -- even for complex projects or problems -- while boosting both morale and profit potential. For more information on these methods, you may want to explore the decision-making tools and guidebooks at http://www.GoalQPC.com.

Adele Sommers, Ph.D. is the creator of the award-winning "Straight Talk on Boosting Business Performance" success program. To learn more about her tools and resources and sign up for other free tips like these, visit her site at http://LearnShareProsper.com

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By Graham and Julie

How do you measure how successful you are? The size of your home, or your car? Is it about the amount of money you have in the bank? How many friends do you have, the size of your wardrobe, wearing designer brands, eating regularly at the best restaurants, staying in the best hotels, or holidays in exotic places? Alternatively, is it the number of homes you have? Perhaps it is the amount of free time you have, or the time you can use on whatever you want.

In our experience, the best way to measure how successful you are is by looking at how many people rubbish you. How many people criticize what you stand for? How many people go out of their way to ridicule you?

The more people who criticize what you do, and complain about the hours you work, the way you earned your success, the way you spend your money, the way you run your life, the more you can say I have made it. I am a success.

This is a sad but true reflection of the world we live in. The more successful you are the more people want to bring you down. It does not matter to them that you have spent years learning and practicing before gaining the fruits of your efforts.

Given the same opportunity that you grasped and worked for, they would have let it pass as being too difficult. The point is they just cannot resist complaining and criticizing.

It seems they do not intend to face their own demons. They have no intention of standing out from the crowd. They just want everything to be the same.

The last thing they want is you and people like you being different. The last thing they want is you and people like you showing them that there is another way to live your life, a more successful way. They do not need you and people like you to show them that to be successful you have to change your thoughts, the way you see the world.

They want to go through life on minimum effort so the last thing they need is you showing them that by making the effort, you can succeed. To them the fruits of their labors are simple and regular, they do not need you and people like you showing that with a little know how and commitment the fruits of your labor can be enormous. They do not need people like you showing the world what is possible.

The last thing they need is someone who has the courage to believe in himself or herself and work towards what they want and become successful.

If it is any consolation to you, the more successful you get the more critics and complainers you collect.

You just have to accept that when they start on you in your office, in your town, in your professions then you are on the verge of being successful. You have done what they are frightened of doing: you have conquered your fear of the unknown and gone for your dreams.

You have the courage. You have the desire. You have the willingness and ability to focus on your dreams. In the end:

"It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again, and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at the best, knows in the end the triumph of high achievement; and who, at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Quoted by, -President Teddy Roosevelt-

Good Luck

Graham and Julie.
www.desktop-meditation.com

To improve your intuition, initiative, and energy levels please go to:
www.desktop-meditation.com. It is free.

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by Terry Detty

The math or numbers behind pop-up, pop-under ads are amazing. This clearly indicates why many webmasters favor this online marketing tool over many others, especially when looking for quick results. Pop-up ads are also a very cost effective solution to send unlimited web traffic and visitors to your website. While being cost effective with this marketing selection, you will get thousands of people to actually see and visit your web site at the time they are looking for your type of products or services.

Every webmaster or blogger clearly understands how important page views are. The higher the number of page views you can achieve at your web site, the more profitable a web site or blog site will tend to be.

It does not matter whether you are selling your own products, or promoting an affiliate program, or other people's products, the results and positive impact tend to be the same. While an individual may be visiting your particular web page, this pop-up or pop-under may occur, causing that person to view the products you are selling. This is so significant because your visitors are not just any visitors. They are unique visitors, who are interested in and looking for your product.

If you are talking about earnings from the Google Adsense PPC program, the effect will hardly be different. The more page views on your Adsense pages, the higher the chances of the ads on your site you can click, and therefore the higher the earnings. Page views are a very important measurement in Google Adsense accounts. Thus, any pop-up or pop-under ad that is relevant and promises information is more valuable to visitors to a web site and is bound to yield excellent results.

The interesting thing here is the impact that you achieve from just a small percentage increase in page views. For instance, an increase of just 10 per cent of your page views will quickly register positive changes in your sales and earnings. The impact can be huge from a simple 20 per cent increase. Fifty per cent can easily send your sales and profits through the roof.

The facts are pop-up ads and pop-under ads have the potential to double or triple page views. This is an increase of 100 to 200 per cent. Online businesses MUST have visitors and traffic to visit their websites in order to generate online sales. The more targeted and timely that traffic, the higher the probability of making a sale to those visitors.

Now, begin to imagine what sort of difference this can have on the revenue you receive at your web site. If you ensure your whole pop-up and pop-under ad campaign is carried out and managed professionally while observing all the key rules to success, then this online marketing tool can make a colossal difference in the fortunes of any web based enterprise.

Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing, he enjoys reading, and occasionally gets out for a short walk.

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By Wendy Maynard

Copyright 2005 Kinesis, Inc.

Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You do not need every customer in the world! You need the ones who are a good match for YOU. When you are specific, the more effective your marketing campaign will be.

Let us take this concept one-step further. You can develop specific strategies that will attract your DREAM customers. These people are best suited to purchase your product or service.

A dream customer is someone who:
• You want to work with and enjoy. For example, if you are wild about horses, why not specialize in the riding industry?
• Needs and values the product or services you provide.
• Is willing and able to pay what you need to charge.
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!

I can hear you asking, "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to know what sets you apart and to make a DIFFERENCE for your customers.

In all of your marketing materials, be professional, creative, and consistent. In addition, always focus on the exciting benefits you offer to your customers. Do not fall into the trap of using boring feature-focused marketing phrases.

Here are some examples of boring, feature-focused marketing:
• We provide excellent customer service.
• Our firm has been around for 25 years.
• We are a full-service company.
• The XYZ product is the best of its kind.

Why is this boring marketing? There is nothing unique or remarkable about these statements. They focus on features, not benefits. In addition, they are the exact same messages your competitor is using. Yes, these sentences may be true. However, they do nothing to set your business apart. These phrases are not going to magnetize your dream customer. Instead, you have to THINK like your customers. Meet their specific needs and solve their unique problems. In your marketing materials, tell them about the unique benefits your company provides.

Make sure your business is memorable. If your customers cannot remember you, they cannot tell others about your services or products.

Examples of benefit-based statements to attract your DREAM customers:
• Sales Trainer: "We will take the fear out of selling."
• Cosmetic Dentist: "A smile makeover can make you look years younger."
• Mortgage Company: "We'll find the right loan for you at the best price."

These statements work because they focus on what a customer will get. They solve a problem. In addition, they show an understanding of people's challenges and plans for the future. If you want to be a magnet, ask your current customers what they like about you. Also, ask them what you can do better.

Feedback is a great way to build your dream customer base. Remember, you only get one chance to make a first impression. So, be proactive in your marketing. What do your current marketing materials say about your company? Are they creative? Do they look professional? Is your branding consistent and based on a theme? If you answer "no" to any of these questions, your marketing may not be working effectively, to pull in your dream customers.

ACTION ITEM: Write down the characteristics of your DREAM customer and then write down the unique ways your business can meet their needs. This week, take one step toward making your company a customer magnet.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.comYou can also visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

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By Dan

If there is one troublesome thing about a home based business, it is deciding what kind of business to start. There are many different ways to start a home based business, and many different questions you must ask yourself before deciding. You also need to figure out what options are within your reach, and what are the advantages and disadvantages of each one. There are several kinds of home based business opportunities, each one claiming to be the "best rated home based business" you can find. The big question is "what is best for you"?

On the internet, there is no shortage of the so-called best-rated home based business. From affiliate marketing, to making money with blogs, to creating your own product, you could find information on every kind of home business you could think of. You can also check the classifieds section in your newspaper and see what opportunities are available to you.

Start figuring out what you can do to start earning money on the internet, and create a list of opportunities that interest you. The next thing is to research every opportunity you find. Read reviews on it, read online forums, and find information about it. Find any kind of information you can about that opportunity. You cannot dive head first into a home business without knowing what you are getting.

One important thing to find out is how much start-up capital it costs, and any other expenses it could potentially cost. If you start a website, you are going to have to pay for the domain name and web hosting. Some opportunities include a membership or upgrade fee if you join a program or company. Decide how much money you are willing to spend to start your business.

Another thing to research is how much work and dedication it takes to succeed in that business. Also, determine how much business experience it requires to succeed, and compare that with your own experience. If you have little or no experience, then you should see if the opportunity comes with some help, training, or support to help the newcomers.

Whatever you decide, it should be a business you are willing to put enough effort into to ensure its success. If you choose an opportunity and decide it is a flop, you just wasted a lot of precious time, effort, and money.

Once you find what you consider the best-rated home based business; all you have to do is start it, and make it succeed.

Dan is an internet marketer and runs his own online business. Visit Dan's site to find the
Best rated home based business for you or if you want to improve your existing business. Find more information on an internet business income opportunity that suits you best at http://www.ez-online-money.com.

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By Scott White

Google's Internet search Branding is so strong that we forget how big a player it is becoming in the world of advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. That powerful brand image tends to hold back what Google is becoming. It means they will need to consider changing their brand identity, a common problem for companies today who must navigate changes in business direction amid turbulent market changes. Google is so versatile now, that it offers a huge range of services and advertising opportunities. Advertisers can almost take it for granted that their advertising will hit the right target market and the right up-to-the-minute brand impression will take place.

Google is Everywhere

According to one Sash's analyst, Google is poised to serve 6.1 billion dollars worth of advertising in the coming year. This makes it fourth among American media companies in total ad sales after Viacom, the News Corporation, the Walt Disney Company, and ahead of giants including NBC Universal and Time Warner. The Google growth needs to be recognized. It is not going away. This company has the revenue and capital resources to grow and consume other competing media giants. That means Google Adwords will become ubiquitous. It is not beyond the realm of imagination that they will show up on television or DVD movie rentals. Anything is possible for Google. As the company ventures into new offline advertising mediums, the Google Corporate Branding will evolve and lose its "Web only" image.

Getting into Goggle's world is an intelligent investment in your company's future. Most companies could benefit from exposure on Google whether in paid ads via Adwords, or through organic search listings (search engine optimization). In addition, you receive all that brand exposure!

Sadly, most do not. There could be a number of reasons for this. Foremost, it is likely that corporate marketing managers have not explored the value of search marketing (search engine optimization). The market share numbers are still small, so they do not devote much time to it. A lack of familiarity and understanding of search marketing is another reason. The realm of search marketing is new and is slightly different from the usual advertising buy. It is more complicated, and requires more strategy. It can take some time for results to show through in organic search engine marketing. Those with patience can do very well, but patience seems to be at a premium today.

The success of some companies in search marketing is well known; Internet.com has built an empire on traffic from search engines. Yet this does not seem to matter to business managers. They still do not believe search can make a difference in their bottom line. Often, they think only about online sales, and see channel conflicts or 1% conversion rates, and then dismiss the whole thing as a waste of resources.

The truth is, ultimate consumers, B2B buyers, and purchase influencers use Google everyday and it is becoming critical to their method of finding relevant products and services.

We see clients receiving visits to the Web from organic search optimization campaigns that dwarf what they receive from print or TV advertising, and at a fraction of the cost. In addition, these are high quality visits from very motivated prospects and here is the kicker... because you come up in the top 10 in Google you become an authority. That is right; your prospects automatically trust you because they trust Google. They may purchase offline or via telephone, but most of them research their purchase online before making the purchase decision. Real sale conversion rates might be from 3% to 20% of visitors, depending on the offline availability of products. For national manufacturers and retailers, the end sales benefit is overwhelming. The ROI is unequaled. Let me say it again, UNEQUALED! It can power up promotional marketing campaigns as well.

Let us not forget that there are indirect ways of getting to consumers as well, such as, other Web sites where promotional advertising can be placed. Often manufacturers can launch their own Web sites and find they have far better control of their marketing and acquire better marketing information than if they rely on an ever-diminishing base of distributors and retailers.

Although Google's success is new and even threatening to traditional marketing, major retailers, manufacturers, and distributors have to take it seriously. There are many creative and innovative ways to use Google for promotional marketing. It can bring prospects to an interactive Web site that captures the imagination of the prospect and motivates them in ways not possible through other advertising media.

Search engine marketing then, is just the beginning of a rich stream of targeted prospects. Google is growing and it represents a revolutionary opportunity for your company. Master this new medium early and your company will prosper for the next twenty years.

Scott White is President of Brand Identity Guru a leading Corporate Branding consulting and market research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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by Bob Hamilton

Let us face it, eBay buyers want to find bargains when they make purchases on eBay. Those bargains equate to high quality items for low prices. For the seller who simply views selling on eBay as a hobby, or as a method to clear out excess items from their house, attic, or garage, getting any amount of money from items is a bonus.

For the seller who views eBay as a business and wants to make money on eBay selling at bargain prices creates a challenge. For that seller, he purchases items for resale with the goal of making a profit on every sale every time.

The secret to make money on eBay and still offer bargains for your buyers is lowering the costs associated with products that you purchase for resale. In fact, the goal is to buy at a low enough prices so profits are possible, even while selling to bargain hunters. The well-informed seller must pay the lowest possible price while minimizing associated sales cost.

There are several actions you can take to reduce the price of items sellers purchase for resale. Each of the strategies following can greatly reduce the cost-of-goods-sold for the seller with a goal to make money on eBay.

• Combine Orders
Just as many buyers on eBay will make multiple purchases and then combine shipping to reduce cost, so can you. Often there will be excess room remaining in boxes and on pallets of merchandise you have purchased. Use that room for additional products. Often those extra products will cost almost nothing to ship. That is especially true when you buy pallet loads.

• Buy Wholesaler Closeouts and Specials
Wholesalers often offer closeouts and specials to move excess or end-of-life merchandise. The discounts can be significant. Just be sure there is a market for the products you purchase. Use this strategy in combination with combining orders. You could save a boatload of money!

• Negotiate for a Lower Price
Many wholesalers are willing to negotiate for lower prices. Typically the trigger to make this happen is to increase the quantity in the order. Just be sure that you do not purchase so much of an item that you cannot profitably resell. One of the worst things to have happen would be to have five-thousand left-handed flanges sitting in your garage for the next 20-years!

• Split Wholesale Purchases with Other Sellers
We have used this strategy. We have split loads of merchandise and freight costs with others. This strategy requires developing enough trust so that both feel there will be a fair and equitable deal. It works especially well with sellers who are in marketplaces other than eBay.

• Cherry Pick Loads and Resell the Rest to Others
Caution: this strategy does require some labor. It opens the opportunity to make discounted purchases of mixed lots. Upon receipt of the merchandise, simply inspect, and remove the products that fit your needs. Inventory the balance and resell it on the wholesale market.

Each of these strategies has some real strength and can work for you. However, be cautious that you are not simply buying a wholesaler's problems. If you do, those problems can sit in your basement, garage, or warehouse eternally as merchandise you cannot sell. With care and planning, you can make money on eBay by using these strategies.

To make money on eBay requires that sellers never lose sight of profit. The goal is to minimize the cost of goods sold. Reducing the price that you pay for items allows your buyers to get a bargain and you to make money on eBay.

To Your EBay Success!

(c) 2007 Bob Hamilton
Bob is an entrepreneur, author, writer, consultant and trainer.
Visit http:www.OnlineAuctionsMadeSimple.net for a FREE dropship report!
http://www.MarketingSuccessCenter.com
http://www.OpeningaDollarStore.com

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By Scott White

When you are a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide 'Big Daddy'. However, for Google, it is more than a nickname-it is the future.

For months now, the 7-year-old search engine has been testing new crawling and indexing systems with the hopes of making web searches more intuitive and accurate. The project, called "Bigdaddy," is much more than a software update. It is a total refit of the search engine's infrastructure and software.

"...It's not just a data push or algorithm update," says Search Engineer, Matt Cutts of Google. Three data centers have been updated with new ones coming online every 10 days, a pace expected to increase. Web users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 66.249.93.104, 64.233.179.104, or 216.239.51.104. All of Google's reported 85+ data centers are expected to be updated around the end of February or early March, and the closer we get to that time, the odds increase that your Google search will hit a "Bigdaddy" data center.

What 'Bigdaddy' addresses.

The biggest issue "Bigdaddy" will fix is hijacking redirects of URL requests-what happens when someone redirects a request for one website to another though illicit techniques. These kinds of redirects are called "302 redirects."

"Bigdaddy" will also add something Google calls "canonicalization," which will instruct a search engine how to decide which of a series of URLs is the proper one to insert into the Google index. For instance, most people would consider these the same URLs:

www.example.com
example.com/

www.example.com/index.html
example.com/home.asp

In reality, these URLs are different and could conceivably return completely different content for each request. However, Google's "canonicalization" will pick the URL that best represents what the user is likely asking for.

What 'Bigdaddy' does.

"Bigdaddy" will also bring different crawling and indexing criteria, the groundwork for algorithms that are more advanced, larger databases, and faster, more effective indexing of content.

Additionally, Google will be able to index new kinds of content. Testing is underway on a new search engine spider based on the Mozilla browser that can read links within images and even within Flash video.

What "Bigdaddy" means to you.

Brand Identity Guru has spent the past week researching what the implications of "Bigdaddy" will be for our Boston Search Engine Optimization clients. By comparing the results, we found that "Bigdaddy" powered keyword searches returned improved rankings for 77% of our clients, while 17% stayed the same, and 6% (mostly those without a good number of incoming links) experienced a decline.

"Bigdaddy" data centers also reported much higher numbers of search results: searching for "landscape software,"the non-Bigdaddy, search engine returned about 30 million results while "Bigdaddy" returned over 60 million. We have concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking will benefit from this update. However, there are still many unanswered questions about the implications of "Bigdaddy." However, Google (as usual) is remaining mum on specifics in the hopes of preventing people from taking unruly advantage of the system.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Nicholas Busbee

C.S.O. is "Common Sense Optimization."

I have said it before, keywords, meta tags, and advertisements are great for getting visitors to your website. However, they will not sell products or services.

Converting visitors into customers takes "C.S.O.", Common Sense Optimization. In order to have higher website sales conversion rates, you must optimize your content for the human mind.

This means; we need to write our content to appeal to the psychological side of selling. Great deals of potential customer's decisions to make a purchase are based on emotional factors.

Now let me clearly state that I am in no way suggesting that anyone try to manipulate another person's emotions for personal gain. That would not be a good thing to do.

However, as online entrepreneurs, I believe we do have to recognize emotional factors at the point of sale.

We do not have the advantage of a smiling face, firm handshake, or a pleasant customer service representative on our websites.

In addition, most of us do not have famous celebrities to represent our products. However, what we all have is "personality." What is the most efficient way to develop "Web Personality?"

I am glad you asked! Always remember this...

"In life the best way to demonstrate your greatest qualities, (your personality), is to show concern for others." In addition, I do not mean from a business perspective. I am talking about from a personal perspective.

When you develop your content, no matter what you are selling, try to write your content from a "in your customers best interest perspective." Every topic that you approach, try to write it from your customers best interest perspective.

Every time we make a purchase, it changes our lives. Either it adds something to our lives or it takes something away from us. Some purchases take money away from us.

In addition, some purchases give us peace of mind, prestige, entertainment, comfort, knowledge, companionship, and assistance.

If you will notice, none of these are material things. They can all be gained through material things (temporarily) but these are all internal stimuli. Subject to the eye of the beholder.

Whatever you are selling, will change the purchaser's life, one way or another.

Your content needs to emphasize the many different levels of how your product or service, can improve their lives.

To optimize your copy for people, you have to find out what most people have in common with each other. What DO most people have in common?

I am glad you asked!

Feelings. Feelings. Feelings!

We all have FEELINGS. Just in different proportions!

Next time we will discuss exactly how we can develop our copy to give the highest priority to how our customers may be "feeling" at the point of purchase and when they initially get to our landing pages. Thanks for your attention.

What is C.S.O.? "Common Sense Optimization."

Nicholas Busbee

Nicholas Busbee has been in Sales, Public Speaking to groups of up to and over 20,000 people, and Radio Broadcasting from Classic Rock & Roll to Hip Hop & R+B, for over 25 years. His website helps people start their own home based business selling software, eBooks and instructional videos. (www.bestcoolwebsitetools.com/), His website helps people start their own business selling Niche Market mini websites and products.
Copyright (c) 2007 Nicholas Busbee, All Rights Reserved

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By Scott White

"What have you Googled lately?" Ten years ago, you would have received strange looks for asking that question to anyone. Now, Googling is a part of life. When we need something, we search for it on the Internet.

From a branding perspective, Google has much in common with the Kleenex's, Xerox's, and Rollerblades of the world. It is a brand name that has become the name for a category; very different from, a 'not so long ago' time, when only the urban hipsters with Tony the Tiger shirts knew what Google was.

The Yellow Pages may not be gone, but their star is fading quickly. More and more people turn to Google, (or other search engines), when they need to find a product or service. Why? It is a way to locate more complete and up-to-date information. No contest. When someone looks up a company in the phonebook, they get their address, phone number, and maybe some flashy ad graphics; depending on how much money they spent on the ad. On a Google search, they get a link to the company's website, where you can find as much information on a company and its offerings, as you need.

For things like books, tickets and music, Googling often leads to an instant purchase, if the price is right. However, even for more "considered purchases," where one competes on more than just price; Googling is often the first research step buyers take to arrive at a decision. They search keywords and combinations of keywords, comparing each set of results to the next, looking for the most relevant information.

In a perfect world, people would systematically study three to five competitors in a selection set, write down the pros and cons of each and come to a calculated decision. However, a perfect world isn't the real world. Here's what happens: if a search result looks promising, the buyer will click through to the company's website and investigate the possibilities of a match further. If it looks like a fit, case closed. Customer won. No further research required-even if someone's out there with a better deal waiting.

This is why being on this "short list" of high-ranking search results is imperative in this day and age-the higher the better. Top rankings give you the chance of having prospective customers knock on your virtual door, knowledgeable about your offerings, and eager to buy before you ever say a single word to them.

Don't be ashamed of self-Googling.

Come on, you know you've done it: typed your name into an Internet search engine such as Yahoo or MSN. Don't feel embarrassed. We all do it. It is, after all, interesting to see what others are saying about you.

In a business context, it's not narcissistic at all. It's smart, especially when you're trying to build your brand online. Besides looking for your specific name, try looking for your category. For instance, if you're a Denver widget maker, look up "Denver widget" or any other combination of keywords or phrases relevant to your business. Where do you rank? Top two? Top 10? Top 1000? It doesn't take a genius to figure out the top five results will get a lot more clicks than Numbers 75-80. Are you where you want to be?

How top-ranked websites get their positions

Especially for the most competitive keyword searches, companies must engage in a Search Engine Optimization (SEO) strategy, which encompasses strategic smarts, hard work, and clean code.

How search engines rank your websites.

Computer programs called "spiders" are responsible for visiting, indexing, and ranking web sites. Each search engine has its own spiders with somewhat differing methods for ranking the websites it finds. There are strategies you can use to make yours more appealing, and mistakes that can negatively affect your rankings.

Four SEO Urban Legends.

Legend #1: You can muscle your way into top rankings. Maybe in 1999, but not anymore. Repeating a bunch of hidden keywords on your page or in your tags no longer fools the search engine spiders into giving you high rankings. Algorithms that power the software behind these spiders are more advanced. Employing tactics like this will more likely hurt your rankings than help them.

Legend #2: It starts and ends with traffic. Many people will click themselves repeatedly in the hopes of boosting their search rankings. However, this is a futile effort because spiders don't care one bit about traffic.

Legend #3: I can get rankings cheap from those nice folks sending me all those emails. If you fall for one of those spammer schemes, you deserve to be ripped off! Seriously, though, you'd be paying good money for a clerical job you could easily do yourself. However, even if you did do it yourself, you would run the risk of getting even worse rankings. It's like membership at Augusta National-if you say you want it, you won't get it. Search engines regard repetitive submissions as desperation, which they reject wholeheartedly.

Legend #4: A Search Engine Optimization service guaranteed a Top 10 position on Google. In short, nobody can legitimately do that. Such guarantees are a telltale sign of snake-oil salesmanship. Here's how the scam works: technically, they live up to their end by getting you top billing on a search term of their choosing, which is so specific to you that only your mom would likely search on it.

Smarty-pants spiders.

Search engine optimization is far more complex than it's ever been. The obvious shortcuts to great search engine rankings have long since been identified and shut down by the search engine companies. These days, high rankings have more to do with the structure of your HTML code, your acumen at avoiding "trip wires" that send spiders away, where certain keywords appear on a page, how you use JavaScript and Cascading Style Sheets and where your formatting instructions appear in relation to your website copy. If you used a WYSIWYG code-writing program-such as Front Page, GoLive or Dreamweaver-you almost certainly will get a much lower score from the spiders.

It really does take a team of people, like the kind, we have at Brand Identity Guru, dedicated to monitoring the everyday changes on the battlefield to maintain a high-ranking web presence. In addition, it does change frequently-search engines are notorious for changing their search algorithms often.

What about pay-per-click?

Organic ("free" or "natural") rankings are completely different from sponsored ("pay-per-click" or PPC) links. PPC can be an effective part of a brand's overall online marketing strategy, and many professional SEO companies work with clients to design PPC campaigns that are both cost-effective and eye-catching. However, PPC won't substitute for SEO. High positioning on a relevant keyword search on Google, with its reputation for returning highly relevant results, bodes well for your brand in a way that sponsored links just can't. However, neither is it wise to engage in an all-SEO, no-PPC strategy. Serious online brand marketers get the best results with a comprehensive strategy run by professionals with both the branding and technical know-how to determine the right mix of the two.

Yes, it's complicated.

However, you get back a lot in return for your investment of time and money. A more "Google able" online branding strategy will quickly yield improved sales and a more visible brand on the web, which, in turn, will also positively affect your bottom line.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Cheow Yu Yuan

There are many ways to increase traffic to your website. You do not have to pay every time.

After some research, I have come out with some methods to drive traffic. Below are some of the ways, which you can group into two main categories: Free and Paid.

Free Ways:
1) Listing of self-created advertisement posts on classified sites. Choose only classified sites, which allow your listings to appear on the top once you update your posts. In this way, people will have a higher chance to view your posts.

2) Conduct cross-linking campaigns with other webmasters who have similar content with your website. Contact them and ask for a reciprocal link exchange. Make sure that your link appears on their pages, which Google indexes.

3) Give away free report/ebook and distribute them actively. Include your website URL and products/services in your free report/ebook.

4) Use article marketing. Write articles about your business industry and submit them to article directories regularly. Include your website URL in the author's resource box and remember to allow viewers to republish your articles freely.

5) Participate in forums and include your website URL in your signature.

6) Apply SEO techniques on your website so that it will rank well in the organic results for various search engines.

7) Submit to all available search engines, esp. Google, Yahoo, and MSN so that they will index your website.

8) Use viral marketing techniques (E.g. "Tell Your Friends" function)

Paid Ways:
9) Use the PPC (Pay Per Click) model by Google. (Google Adwords) Be sure to know what you want to achieve through this PPC campaigns before your start. Do you want to create awareness or generate sales?

10) Online ads banner to create awareness and drive traffic to your website.

About the Author
The author is the co-founder of HomeBizGears.com

HomeBizGears.com strives to provide the resources and gears for you to start YOUR Internet Business. HomeBizGears.com is also the publisher of the e-book "Your Perfect Guide to Start Internet Business". Do visit http://www.homebizgears.com for more information.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Cheow Yu Yuan is Co-Founder HomeBizGears.com

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By Scott White

Brand Identity is a promise, one given from business to customer to expect certain things. Whether that promise involves product quality, service, price, or a million other things; it varies from brand to brand. However, the one thing common among all brands is the need to be a strong brand.

Why is brand identity so critical?

A strong brand identity can position a company above its competition all by itself. However, acquiring a brand that strong takes time, money, and effort to develop. It is not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason your customers choose you instead of your competition.

How to rework your brand identity.

Successful re-branding involves "evolution," not "revolution." You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It is important not to get crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.

Brand identity is much more than marketing.

Having a brand identity that resonates with your market is important, but not at the expense of the people within your company. They need to get it, and be your brand's most fervent ambassadors. Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here are some things you can do:

Get every aspect of your company on the same page: Easier said than done, right? Well, that does not mean it is not necessary. Get all your departments talking to each other and understanding each other.

# Promote everyone to the position of brand ambassador: Give everyone a common understanding of the company, its mission, and their part in it. They should feel like they have ownership-even if they do not.

# Reinforce brand values and behaviors: To do this, use the tools you have, such as internal communications...and like a good basketball coach, consistently promote these fundamentals until they are second nature.

Your employees will ultimately determine your success or failure. That is why it is so important to have them buy into your company's brand identity. However, that is not something that you can force. You, as leadership, must earn it. However, once you do, you will have a company that is full of happy, motivated, successful brand ambassadors.

Scott White is President of Brand Identity Guru, a leading Corporate Branding and Branding Research firm in Boston, MA. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Tracy Yates

Do you use private label rights products in your online business? If you do not, or have been on the fence for a while, this article will help you hop off the fence and finally get started integrating private label rights into your business.

Before you can fully comprehend the importance of what private label rights products bring to the profiting table, you need to have a clearer understanding of what they are.

A product that offers private label rights is one that places total controls into your hands from the word GO! With them, you can claim authorship of the product, place an abundant amount of affiliate links within them for easy back-end profiting, break them apart, and create smaller portioned products such as electronic courses, bite size ebooks, or even articles. Beyond that, you can also combine them together and make an entire product.

Essentially, you are in control of the product, its presentation, and retain all the credit for it. In addition, you also collect all the profits from selling your new creation. In addition, you get to do this without all the headache of making the product from "scratch". You make a few adjustments to it, and away you go.

In contrast, having a product with resale rights, no matter the status of those rights, simply does not give you the creative freedom that private label rights does. With a resale rights product, of course, you can resell the product, but you cannot make any changes to the bulk of it, except a few select places for your affiliate links or name, as an authorized reseller.

However, with private label rights products, you are free to explore every aspect of change within that product and put your own unique look and feel to it without restriction. Therefore, building your own collection of resalable products you can claim as your own creations is a far more easily established goal.

Beyond that, you could use them to generate almost "instant" content in the form of articles within your business web site, freely available for your site visitors to read, to which you could easily place Adsense codes for multiple profit streams. The possibilities are virtually endless due to the freedom that private label rights provide you.

While some may argue the ease of using private label products, the truth of it is still there. This is as plain as day for you to see. Many people will try and "down play" the importance of what private label rights can honestly provide to your online business by making the process of using them overly complicated. This is simply a "scare" tactic to lower their own competition within their market.

Private label rights are an excellent way to create your own specialty line of products. If you are brave enough to seek them out and put them to work for you, using them will expand your profits, bottom line.

Consider adding them to your online business arsenal.

Tracy Yates is an established Internet Marketer with over 4 popular web sites and more than 25 infoproducts to her credit. Visit her private site here: http://www.tracyyates.com to discover more about her. Her current endeavor is taking the private label rights industry by storm and causing a HOT FUSS. . . All to benefit YOU!

Find out more at http://www.originalprivatelabelproducts.com

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By Verena

There is no disagreement that effective branding through 'use of a name, term, symbol or design, or a combination of these', (Quester et al, 2001), can create brand awareness and recognition in the quickest manner. Companies use different kinds of 'Brand Name', that is: a word, letter or a group of words such as AOL, Intel Pentium III, etc., to project their companies. Sometimes, such words, symbols or marks are legally registered and copy righted to a single company known as trademarks (for product oriented companies), and service marks (for service offering companies), (Perreault & McCarthy, 2000).

However, in any form, use branding to create brand familiarity among consumers in terms of brand recognition and brand preference, (Papers4you.com, 2006). The advantage of using branding effectively is for consumers and marketers. For instance, it becomes easy for a customer to choose preferred brand among 1000s of other items just because of famous well-recognized symbol, word, or trademark that cannot be possible without effective branding, (Quester et al, 2001). For example, imagine you are driving down the road with hunger. Suddenly you see a symbol 'M' on a signboard with red background and yellow font. It is not difficult to realize that McDonalds is waiting for you, easily manifest effective projection of McDonalds' through brand symbol 'M'. Similarly imagine buying a computer accessory from among thousands of unknown brands, suddenly you observe 'Intel (r)' sign. A quick reminder prompts recognition of this symbol. It is a well-known brand symbol common everywhere in media and at your own computer.

Keep these examples in mind. It is obvious that marketers can cash in such advantages as well, (Papers4you.com, 2006). One way to use word and symbols is while launching new products under same brand names, (Quester et al, 2001). Every one is aware of 'Coca Cola (tm)'; any new soft drink introduced under this brand name has a high probable chance to achieve awareness and attention of coca cola lovers. Similarly, no matter if 'IBM' entered into so many IT related services, it initially became famous for IBM computers. Whenever you observe its trade mark of 'IBM' written in horizontal lines, the consumer is not bothered about checking the background of the company. As a result, it also saves huge promotion costs that a company with less famous brand names and symbols needs to incur.

To conclude discussion, see the outcome of effective branding in terms of 'brand equity', that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty, and associations from customers. To give the advantage of effective branding, the brand equity of the Coca Cola brand is valued at $ 43 Billion, IBM brand at $ 18 billion, and Kodak's at $ 12 billion, (Kotler & Armstrong, 1999).

References

Kotler, P & Armstrong, G, (1999), 'Principles of Marketing', Eight Edition, New Jersey: Prentice- Hall Inc

Quester, P, G, McGuiggan, R, L, McCarthy, E, J & Perreault, W, D (2001), Basic Marketing- A Managerial Perspective', Australia: McGraw Hill Book Company Australia Pty Limited

Papers For You (2006) "P/M/457. What is successful branding?" Available from http://www.coursework4you.co.uk/sprtmrk31.htm [19/06/2006]

Papers For You (2006) "P/M/270. A consistent brand identity can only exist because of a well-planned advertising strategy, which has clearly stated communication effects and one, which considers exposure to appropriate target audiences and positioning strategies. Discuss", Available from Papers4you.com [19/06/2006]

Perreault, W, D & McCarthy, E, J, (2000), 'Essentials of Marketing- A Global Management Approach' International Edition, USA: McGraw Hill Companies Inc

Papers4you.com.

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By Jenn Richards

If you are looking to make money online, or to make more money via the net, it is important to make sure you are getting the highest possible amount from every sale you send. The payment variations between the programs you choose can mean the difference between a successful online marketing career, and a frustrating waste of time and effort.

The differences in affiliate programs' payouts can be immense. Some will pay a tiny percentage and will not credit you with further sales. Others pay commissions in the hundreds of dollars for a single sale, and credit you with any further purchases from the customers you send to them. Generating quality traffic is not easy, so why push those hard-earned visitors towards sponsors who will only pay you a few dollars per sale.

Contrary to the old business clichι, in internet marketing, "what you know" is very important indeed. Finding the amazing opportunities is not easy. It is a competitive market. When marketers strike a golden niche, they are going to keep quiet about it. So how do you find the high paying niche products? You can check industry forums, hoping for a generous soul to give up the goods, but it is not likely to happen. The good news is there are affiliate membership sites designed to inform you on the latest, most profitable opportunities. Successful affiliate marketing is dependant on three factors:

1. The market potential - The size of the market, the competition, and the quality of the offering
2. The profit potential - What is the cost per sale? What is your commission?
3. The support you receive to promote the product.

A site addresses these factors head on. A team of e-commerce professionals guide affiliate marketers towards some of the most profitable products to promote on the net. It has produced www.MakingYouRicher.com (MYR). MYR Membership comes with a guide to create sites that sell, and how to profit from just about any niche. The members' area updates with highly profitable offerings, as they find them, and they supply all the tools required to start.

The products they find can pay as much as $175 for a single sale, and with free website templates and professionally written content, you do not need to be an expert in the niche to get started. MYR's reputation is impressive, with some of their members making up to US $80k per month in commission.

If you are interested in learning more about affiliate marketing, or are experienced, but looking for something extra, visit their site today - www.makingyouricher.com

Visit www.MoreNiche.com or
Email MN at support@moreniche.com for more info.

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By Devin Dozier

Starting an online business can be an exciting adventure. It can create wealth, financial security, and give you loads of time to spend with your family. I mean, who would not want to earn an extra $500-$2,000 a month with their own online business?

However, before you jump into a business online, you must avoid three common mistakes where most people fall victim.

#1: Unrealistic Expectations - With so many websites claiming you can make thousands of dollars overnight, it is very easy to believe the hype. It is not impossible with the programs these websites are promoting. Most people on average do not make it as quickly as they claim. I am sure that a few have made thousands in just days, but realistically that is not the norm. No matter what you hear anyone say, "Making money online takes work!"

This business is just like any other. You must put in the time, money, and effort to make it profitable. Some online businesses require less work than others do, but all take work. If it were possible to throw a website up and make millions, then everyone would do it.

The speed at which you will start making money from your online business depends on how much time and money you have to invest. If you have no money, then you are going to have to roll up your sleeves and put in some work. If you did have some money to start with, it may take longer, but you will get to your destination eventually.

#2: No Goals - Having short-term and long-term goals for your online business is critical. Your goals mark your path and help you stay on track. Sadly, 97% of the people who start an online business are stuck on the hype of making millions tomorrow, and they do not have time to set realistic goals. While the other 3% of people, who did set goals, are making a large profit.

Goals will keep you moving forward, even when times get rough, and times do sometimes get rough. Establish a three, six, and 12-month goal right from the beginning. This way you will know where you are in relation to where you want to be.

Without goals, you are like a little angler's boat floating in a HUGE ocean. When the waters start roaring, you are destined to sink.

#3: Not Seeking Support - You are not alone. There are millions of other people, just like you, trying to make money online. In addition, the saying "Two heads are better than one" is very true.

All successful professionals have a support network. Whether it is a coach, colleague, partner, or friend they have someone who can help them generate ideas. I have a close network of online entrepreneur that I rely on to keep me informed on new techniques.

If you do not have support, you will lose your edge and eventually become obsolete. You do not need to hire an online coach, but you should seek out free online support groups who can assist you when you have a question or need advice. There are free support groups all over the net that you can easily tap. I have a great online money making group that is forming right now. It is called Loot Swoop and this will be a great opportunity for you to learn and contribute. It is free to join. Just go to it and sign in.

Having support will help you to keep focused and realize that others are trying to make it too.

If you can avoid these three mistakes, then you will be well on your way to making money with your online business. Always remember that whatever trials may come, persistence is the key to success!

Devin Dozier is an online entrepreneur. www.lootswoop.com is an online resource for motivated people looking for an online money making opportunity.

http://lootswoop.com

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By Diana Morgan

Ten new, internet business partnership opportunities have emerged in the year 2007. Advertise.it Network is a group of websites dealing with the emerging Web 2.0, Web Advertising, Online Shopping, and with the mission to let the users interact, voting, commenting, arguing, and sharing their opinions for free and freely. They launched ten websites in 2006 and are now seeking appropriate partners for developments in 2007.

If you are looking for a business partnership opportunity, you should start watching how their activities have already developed and how it will grow in early 2007. You should also notice that they are already involved in both America and Europe, mainly in the United States, United Kingdom, and Italy.

The websites looking for exclusive partnerships are:

1. www.advertise.it - Web Advertising Centre. Advertise.it, is 100% web advertising. There is the option to submit web advertising free in the form of video advertising, audio advertising and any other web-advertising model. Advertise.it is a web directory and you can find leading advertisers through affiliate marketing programs.

2. www.sell.it - Web Shopping Centre. Sell.it, is 100% web shopping. Similar to Advertise.it, you can also submit a website free if dealing with online shopping. Sell.it, is a web directory with leading web shopping promotions through affiliate marketing programs.

3. www.done.it - Cool Sources and Solutions. Done.it, is going to select sources and solutions on the internet based on how cool they are. Users will interact with the site adding comments, voting for their favorite cool sites.

4. www.shape.it - Web 2.0 Sources and Solutions. Shape.it, is going to be an open directory where you submit anything related to the Web 2.0. Similar to Done.it, users will add their comments and vote their favorite Web 2.0 sources and solutions.

5. www.employ.it - Career and Jobs Sources. Employ.it, is made by and for job seekers, employs, freelancers, career movers. Users can promote themselves for free using the Employ.it Adword.

6. www.argue.it - Online Agora and Open Forum. Argue.it, aims to let users freely argue any subject like in an online Agora and forum.

7. www.achieve.it - Wartime and Peace Information. Achieve.it, is going to collect information, news, and sources about peace and war emergencies. Anyone can participate in Achieve.it and help to build a no-profit online library about Peace and Wartime.

8. www.b2b.it - Business to Business in Italy. B2B.it, is going to focus on the Italian Business to Business market, a must-see site where you find information, contacts, news about Business to Business in Italy.

9. www.b2b2c.it - Co-buying in Italy. B2B2C.it, is going to develop a co-buying platform for the Consumer Market in Italy.

10. www.b2x.it - Business to Exchange in Italy. B2X.it, is going to develop a technological platform for a Web Exchange in Italy where any business can buy and sell any product online.

"We have a small but ambitious team and wish to implement the development of our Network with one or more partners, specifically dealing with the core business of each site", - stated Giovan B. Grillo, Managing Director of the network, - "We are going to secure a first round investment during 2007 and partner with key-operators as we proceed according to the business plan". "Emerging Web 2.0 and Mobile technology operators are the people we want to work with. We are very keen to partner with them and be the most flexible we can in order to do so", added Giovanni Petretti, Marketing Director.

Although, some of the sites are in an early stage version, Advertise.it network already achieves an average of 30,000 visitors per month but their directors are confident to reach the target of 500,000 visitors per month by the end of 2007. Most of the business is generated by Affiliate Marketing deals and additional activities will be added in the next months.

"The Affiliate Marketing sector responds enthusiastically to the Sell.it (Web Shopping Centre) and Advertise.it (Web Advertise Centre) concepts and we even have a fantastic opportunity for an Affiliate Marketing Manager to join our team immediately", Giovanni Petretti, commented. "We have an exciting business plan, unique brands, beautiful domain names, and especially, we enjoy the game we are playing in and looking forward to reach exclusive business partnerships in 2007", Giovan B.Grillo concluded.

If you are interested in a partnership with Advertise.it Network, you can directly contact them at www.advertise.it

Diana Morgan is the PR manager of the Advertise.it Network: Advertise.it is a growing web advertising media-publishing website. For further information, please contact us at www.advertise.it

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By Newspub

You decide to utilize the number one auction site on the World Wide Web, to market your goods and services. It can be risky, as well as, a scary proposition. You will need to do your homework to see if what you have to offer falls into the list of "Hot Items" to sell. Without some research, your success will be hypothetical at best. Without realizing some profits, the recurring fees just mount up, as you watch your advertising budget fly out the window. If you do not have an in demand product or service, you have no one bidding, consequently you have no sales.

So where do you start? What products would be on the list of "Hot Items" to sell? Below, I have compiled a small list of tips to start you off.

1. Keep your finger on the pulse of the marketplace. Read magazines, newspaper classifieds, and pay attention to TV and radio commercials. What is being marketed the most? Do not rely on what you already know. Go beyond that. How are advertisers competing? Whatever it is, chances are it is a hot market. If you feel there is too much competition, then do something that can enhance it. For instance, iPods and MP3's are "Hot" right now. You could put together an eBook with all the sources for those items listed in it to aid your customer in their search for the best possible prices. See what folks are looking for and give it to them.

2. EBay has an extensive collection of tools associated with your sellers account. Run a search to see what is being sold and for how much. Determine if you can compete with the selling price. Human nature says that the masses will go for the best possible price. Everybody loves a bargain. However, if you've gone the distance with your product and made it just a little bit better than most, or if you've offered some bonuses that add real value to their purchase, chances are you'll win the bid and make the sale.

3. The Internet refers to 'The Information Super Highway' for many reasons. With all these resources at your fingertips, this would be a good first choice for researching your campaign. Google, Overture, Yahoo, and any number of other search engines can give you some eye opening facts regarding the number of times you search for a particular item. You could also go to nichebot.com and utilize the Keyword Discovery Tool, among others, at their site. Andale.com is an eBay tool, which is a pay site, as is the Keyword Discovery Tool on icebot. If you can afford it, they are highly recommended. If you take a bit of time, the information you can compile will be worth its weight in gold. It will mean the success or failure of your campaign.

4. Keep in mind that most of what is popular in the Real World will be popular on eBay. Entertainment is immensely popular; sports items and memorabilia, music, movies, and all their electronic counterparts. The list is huge as are the profits.

5. If you have been following the latest technological developments, you may want to try your hand at speculation by putting a plan in motion to benefit you before they are actually released. Simply use the tips above and make your plan accordingly.

Now you can cash in on the "Exploding e-Book marketing craze!" If you sell any product or service online, here is how to make your business highly profitable - FAST -- http://best-resale-deal-ever.com/Books4Ebay.html

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Submitted by Jeff Marsh

Advertising, marketing, website design and hosting all take a toll on your business' budget. An important part of all these aspects is your business' logo design. Do not worry, because the options available to you will help reduce the financial strain on your budget.

You can find free business logo design in a variety of areas. Many logo design companies will design your business logo free, if you purchase other products from them. Some logo design businesses will provide the free logo design with website design, stationary design, and web hosting. For example, you purchase your website design and hosting through them and they will propose a free business logo design for you. The price you pay for the website design and hosting depends on your needs in those areas, but you are able to lump your free business logo design in the package, as well, for no additional cost.

Many logo design businesses will also provide you with discounts on products if you purchase your stationary and envelope design through them. You may not receive a free logo design but you will be able to save a little money on other business necessities. You may also find packages that offer other free services if you purchase your logo design from them. For example, some graphic design businesses will provide you with stationary and envelope design, a black and white logo design and your logo design in a variety of useful file formats. You may not be receiving a free business logo design, but the other services are free or included in the price of the business logo design.

There are many options available to businesses that will help relieve the stress on the budget. Combining product packaging that your business needs will help you save both time and money. You will be able to find various graphic design packages that include free business logo design with the purchase of other services. Remember that you get what you pay for in the graphic design industry. Before you commit to any package in particular you should research the portfolio and pricing of the graphic designer.

Jeff Marsh is a lead designer with Logo. For a logo or computer logo, design samples for your company contact Logo Design Works on 614 917 2177.

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By Chuck Ingersoll

I know, "Resonant Congruent Differentiation" sounds like something that immediately scares your ears. Something you learned about and quickly forgot in Psych 101. However, stick with me a moment. I think you will see that it is much simpler - easily understood - and very pertinent to the way people name products, services, and businesses.

Having recently gone through some re-roofing trauma, a lawn sign promoting a contractor grabbed my attention. "Mr. Fussy Roofing" it read. I first laughed at the name because of its seeming oxymoronic message. In addition, it is a name with amusement value. Moments later I thought, "I wish I knew about that guy when I had my roof done."

'Mr. Fussy Roofing' is an almost perfect example of a differentiated product or service name that is congruent and resonates beautifully. When you are coming up with names, this is exactly what you should be striving for: resonant congruent differentiation. So let us break down what that phrase means and into intellectually chewable chunks.

Go Ahead, 'Splain Resonant Congruent Differentiation

Take it to the end first: differentiation means you are not being confused with competitors, so you stand out in a positive fashion. If all the companies that make steel are named after locations or owners, such as Bethlehem or Harris Steel, you will not achieve much differentiation if you are called Rogerson Steel. Choose StrongSteelCo and, at the least, you have demonstrated a positioning and promise in your name.

Now for the resonant congruent part. Congruent, be consistent with the qualities and values personified in the products/services you provide. If you make a high-end speaker system, naming it 'Mickey's Speakers' would not be a good call. People would think you had a "Mickey Mouse" product, and naming it after your own self, sounds low budget and small time. This name is incongruent with the image you wish to convey. This name type starts you off in the weeds, so you have to climb out to establish a quality identity.

Resonant, in a very basic sense, means the name makes the prospect or customer feel in alignment with the key message that the name of your product or service communicates. It is credibility, appropriateness, a connection with your brand.

'Mr. Fussy Roofing': Our Branding Hero

Let us use 'Mr. Fussy Roofing' as our example. For right or wrong, roofing contractors do not always, have the greatest reputations. People are suspicious of getting ripped off or of shoddy work. (A neighbor had a new roof put on. It drained improperly so water went between the siding and the underlayment. This was, as my daughter says, UNgood.) Many roofing contractors are small businesses and do not put a lot of thought into their naming and branding. (Exhibit #1: A local contractor named DBA Roofing.) Many other MALE business owners would find 'Mr. Fussy' to be too cute or feminine a name, and would instantly rule it out.

However, our Mr. Fussy did not. He went outside his comfort zone, possibly, to create a name that resonated congruently with me, his typical audience, and achieved positive differentiation. What do I take away from 'Mr. Fussy Roofing'? He cares, he is different from most, he features attention to detail, he will likely do an excellent job, and he does roofing. All from three words!

Contrast this with 'DBA Roofing'. I know they do roofing, and perhaps could not even think of a name. I do not know anything more about what they stand for, what their vision is, or how they do business. Just two words - Mr. Fussy - tell me so much more. Mr. Fussy differentiated his business. I get it and like what he promises, so it resonates with me. The idea of a roofer being fussy is very congruent and highly desirable to me.

So Why Don't More Companies Create Resonant Congruent Differentiated Names?
There are many reasons: ego, ability to be objective about every company except your own, stubbornness, caution, corporate culture, a desire to take a safe middle road, and on and on. This desire to 'play it safe', not take a chance, applies as often to big corporations as it does in small businesses.

Many people may think that 'Geek Squad' is a great name. It's more fun, evocative and compelling than 'Your Computer Experts' or some other safe vanilla choice. Yet when it comes to their own name, people get scared and go down a safe path. I recently named a coffee shop "Thanks a Latte." Would you rather go there for that experience or to 'Dunkin' Donuts' or 'Herb's Coffee Shop'?

Obviously, you have to take your audience into account. 'Thanks a Latte' is aiming for a Starbucks-type of crowd: more upscale, willing to pay a bit more for quality. Yet, in many cases, a striking, effectively clever, or even surprising name will take you so much further, especially if your marketing budget is limited. (Hey, isn't everyone's?)

Unless you are one of those cavemen from the Geico commercials, you know that a geek is a computer nerd. A geek squad is a whole mess of 'em. Chances are you will find 25 PC repair guys in your Yellow Pages called 'Something Computer Repair'. You'll only find one 'Geek Squad'. Let's say you see three commercials. One for 'Phil's Computer Shack', another for 'Waterville Computer Repair', and the third for 'Geek Squad'. Which are you going to remember? And who YOU gonna' call?

This brings up another key attribute of memorable, powerful names: attitude. 'Geek Squad', 'Thanks a Latte', 'Brains on Fire' (a naming firm), 'Mr. Fussy'... they all bring a distinctive point of view to the name. A name you can connect with almost viscerally. Consider Mr. Fussy one more time. Who has more of a persona in two words: 'Mr. Fussy' or 'Bob's Roofing'? Who conveys more depth of appropriate and convincing meaning in two words? While finding a name that fits is important, creating one that voices a point of view, that you and your business believe in, will go a long way toward developing true differentiation and memorability. You can say this attitude will give you greater resonance with proper congruence, if you do it right.

Do You Want to Describe What You Do, Or Be Memorable?

If you're going to name your company and have, it stand out from the competition, choosing a functional name like 'PhotoCopy Hut' isn't really going to dazzle anyone. 'PhotoCopy Hut' doesn't go any further than simply being functional on a very basic level, but we've seen worse. Ever notice a truck go by you on the expressway that says something like "Kordis." They may even have a tag line, such as "Bringing the World to You." You wonder, what do they do? Are they importers? Are they a global delivery service? Do they manufacture desktop globes? They have this incredible opportunity to create thousands of impressions a day with consumers and they cannot even be bothered to say what they do. This is truly a waste of a great moving billboard.

Big companies are fond of neologisms, (concocted words or terms), such as Claris or Pentium. They get away with it because they have huge budgets. I think you know there's Intel inside by now. Yet have you ever heard of Comergent? And if you did, would you remember it?

There are other types of names: acronyms, evocative, descriptive, alphanumerical, and aspirational and on and on. That's the topic for a future article.

Yes, your name and brand identity need to be more than resonant, congruent, and differentiated. Other essential aspects of your brand include being authentic, connected, able to be lived every day, attention to every detail of customer contact, and so on. But an excellent starting point is the resonant/congruent/differentiated test. Think about those ideas in relation to your name or brand.

If you would like some fresh thinking and branding, naming, tag line, or positioning assistance, please get in touch. 585.746.2320 or e-mail chucketal@aol.com. ChuckIngersoll.com

About the Author
Chuck Ingersoll is a freelance namer, brander and copywriter. He brings over 20 years advertising agency experience to the process, and specializes in creating names, positionings and taglines that are not only clever, but effective. (Otherwise it's just empty creativity.) For 10 years he operated his own advertising agency in Rochester, NY, Ingersoll et al, serving major clients Kodak, Xerox and Bausch & Lomb. As a writer, creative director, and vice president at other ad agencies, his experience covers most industries and every type of marketing communications writing from ads to Web sites.

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By Jenn Richards

Affiliate marketing and working with niche markets is the way to go, today, if you are young and eager to make a lot of money. I am not saying that affiliate marketers never have to work a single day in their lives, or just rake in the cash while sitting out by the pool. There are tremendous benefits to this job. Do you hate going to work every day? Commuting, whether by car or mass transit, is an absolute bore. The hours you spend every week commuting are lost hours that you will never get back before you die. Do you want to choose something better?

The best thing about affiliate marketing is the freedom to work in a relaxing environment. Your home desk, even the kitchen table becomes your "office", or how about "a table by the pool"? Everyday is a "holiday" --- all your tools are concentrated in the computer. No paperwork to shift around from one desk to another, and the earnings are on par with the setting. The more effort you are willing to put in to building and maintaining a niche website, the more money that comes in daily. If this is not a good deal, then I do not know what a good deal could be.

Some people think that affiliate marketing is too much work, and that splashing some AdSense ads on a page is far easier, it might be so. However, how much money can you get out of AdSense? Two or three dollars a day? Come on, that is not money but loose change! Affiliate marketing may be a bit harder than AdSense, but this is where people actually spend money. If you play with the big boys, you could make as much as $175 per sale. That is an equivalent of 58.3 days of AdSense, at $3 per day, you can make in one day.

Many people do not r