By Jonathan G. Michel

I once heard Frank Kern say "it is only when I decided that I would do what was being taught in the ebook courses, that a year later I had earned in excess of $800,000".

People, that is a reality of life!

Moreover, for those of you who do not know who Frank Kerns is, before he started listening, he was standing in line selling his personal belongings to pawnshops.

It is human nature to doubt, do nothing, and then scream 'scam'. That is OK. "You Are Where You Are Because Of What You Are".

There are not that many scams on the internet as people would have you believe. It is reverse psychology advertising at its best, trying to make everybody believe that their product is better and everybody else's is a 'scam'.

Therefore, with everyone using this negative approach (just like in politics) soon you have a ton of people believing that every course, ebook etc., is a 'scam'. Do you get the picture? When in reality there are very few frauds online. It is somewhat funny in a way. I guess it brings me back to the 'herd mentality', which so many belong to. One person 'screams' and everybody follows.

The truth about internet marketing or marketing online is rather simple and easily compared to offline.

Just as brick and mortar building is your offline store; your website is your online store. Just as your brick and mortar store advertises in the local newspaper, telephone book, yellow pages, and the banner (sign) over his store etc., so you must advertise your online store, somehow.

Just as you need products in your brick and mortar store, so you also need products in your online store. Just as you get to know your regular customers and new customers in your offline store, so you must do in your online store.

Finally, yet importantly, if you do not get out of bed to open your brick and mortar store to greet your customers, you will not be around very long.

Therefore, it is with your online store. In addition, that my friends, is what Frank Kerns was talking about. ACTION speaks louder than words. That is how movies are made and that is how millionaires are made.

The secrets to online are no different than the secrets offline. Why? Because, there are no secrets.

First off, just like becoming successful at anything in life, you need the training and the expertise. If you already have all the training and the knowledge and not yet succeeded, either, you have not applied it, or you need more knowledge.

However, for the most part, the 'Action' is where it is at. The rest comes through trial and error, consistency, and being persistent. No different than offline.

Oh yes, there is one little secret that has eluded me for years and that is this. Making money online or offline has never had anything to do with what you were selling. It was always about 'marketing'. The methods you use to market. You need to know, at the very least, the basics about marketing online, and this is very easy to learn. The good thing is that it does not cost much as compared to what it would cost you offline. One ebook might do it, one course might do it, or it can be free if you know where to look.

Jon G. Michel is a successful webmaster and publisher. To find the best home based business ideas and opportunities so you can work at home visit: http://www.jgmichel.cashflow123.com or simply enter your email at http://www.jon-michel.com