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<title>MLM_JRo_198</title>
<description>MLM The Easy Way - JRo Update</description>
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<item>
<title>How to Make Money Online Using These 4 Simple Systems</title>
<description><![CDATA[<br />
<br />
Making money online is a hard thing for many people to learn.  Please allow me to show you four proven systems for getting started.<br />
<br />
Knowing how to make money online is a dream for many people!<br />
<br />
If you're like me, then you probably want to make your own schedule and be in direct control of the amount of money that comes in every month.<br />
<br />
But, there is a harsh reality to this dream …<br />
<br />
Most people who want to know how to make money online never come close to making ANY cash. In fact, many of them don't make ONE cent from their efforts.<br />
<br />
The truth is, there are a number of different ways to make money online.<br />
<br />
How to make money online system #1- Affiliate marketing<br />
<br />
Affiliate marketing is probably the best way to make money online. The focus of this system is to refer paying customers to other people's products in return for a hefty commission.<br />
<br />
What's great about affiliate marketing is you can get started in 5 minutes and be on your way to earning a sizeable income.<br />
<br />
How to make money online system #2- Google Adsense<br />
<br />
Google Adsense is another incredible method for earning cash on the Internet. Unlike other techniques, this one doesn't reqquire any selling or referrals. All you have to do is place code on a Website and you get paid every time someone clicks on your ads.<br />
<br />
While this method may seem simple, it has become one of the top ways to earn money on the Internet. In fact, there are a few marketers who earn a six figure income each month just by using Google Adsense.<br />
<br />
How to make money online system #3- Sell an information product<br />
<br />
Selling your own information product is a great way to put yourself in the driver's seat of your own Internet business. While it's great to refer other products and do little work, creating an information product is one of the ways to build an actual business.<br />
<br />
The good news is that everyone is capable of creating an information product. All you have to do is research a hot topic and you'll have an in-demand product which people will pay you a lot of money to read.<br />
<br />
How to make money online system #4- Sell your services<br />
<br />
Another way to build a profitable business is to sell your knowledge and services. While you might think it's hard to build an Internet business, you can actually get started quickly simply by offering freelance work to established businesses.<br />
<br />
For instance, you can easily build a business by offering things like:<br />
<br />
    * Copywriting services<br />
    * Article and E-book creation<br />
    * Creating Web graphics and images<br />
    * Becoming a virtual assistant for busy marketers<br />
    * Designing software<br />
<br />
As you can see, there are a number of legitimate ways to make money online today. If you want to learn how to make money online, I recommend you take action and start pursuing one of the four systems I described in this article.<br />
<br />
I guarantee you'll be happy with the results!<br />
<br />
Want to learn to a system where you can earn as much as $1,842.67 each night (http://www.richtroll.com/) while you're fast asleep? If so, take a look at this make money site (http://www.richtroll.com/), which has a proven technique for putting cold hard cash in your hand.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>Little Ones and the Work at Home Office</title>
<description><![CDATA[<br />
<br />
by Adam Terebeckij<br />
<br />
I have often mentioned the need for balance between your family life and your business. This is a little bit trickier proposition for work-at-home parents, particularly those who have little ones pattering about.<br />
<br />
But, there is some also benefit to working around and along with the little ones. The first of these major benefits is the fact that they force you to take breaks, whether you think you want one or not.<br />
<br />
For most of us, it is difficult to get into our work first thing in the morning and, if we don't have an outstanding amount of self-discipline, we often find ourselves hurrying later to catch up on things that we got behind on during the early morning hours.<br />
<br />
In these situations, taking a break to put Polly Pocket's dress on for the thousandth time, or fixing yet another glass of juice, might seem like a profound interruption to your work flow. However, if you take a moment to think about why you wanted to work from home, wasn't there something about this in that thought?<br />
<br />
More important, however, taking short breaks throughout the day provides a renewal of energy and purpose and gives your child special memories that other children aren't quite so fortunate to have.<br />
<br />
Second, the little ones (believe it or not) will help drive your schedule. If you are planning around lunchtime, snack time, nap time, etc., and have set times for these each day, you are mentally preparing for those times and working according to what needs to be done before that time.<br />
<br />
It's like a mental turbo boost for your productivity. I don't know about your children, but my children are very quick to let me know it's lunch time, snack time, and -- goodness knows -- it's obvious if I'm late for nap time!<br />
<br />
Third, having little ones at home with you while you work can be the most motivation possible to succeed. Knowing that, while you are busy for a large chunk of the day, you are still the one that is there to change the diapers, kiss the boo-boos, and soothe the heartaches of your little one, and not some day care provider in your stead, is one of the most priceless things you can imagine.<br />
<br />
I didn't know how much it was going to effect me or how much I was going to love it until I was actually able to do it for myself. And, to be completely honest, I wouldn't change it for the world.<br />
<br />
The fourth and final reason that it is good to have little ones afoot during your workday is this: exercise. If you are getting up and down on occasion and chasing the crayon-wielding, lipstick-wearing, cookie bandit around the house, you are getting out of your seat and getting a quickie cardio kick-start.<br />
<br />
These little moments of activity really are good for you. We work at home parents tend to not get nearly enough of those moments, since we aren't walking to our cars and offices or climbing stairs to get into and out of the parking garage. We are missing out on exercise that others don't even realize they are getting. So, it's a fair trade and worth every single calorie burned while we are chasing the little ones around the office, silently praying that they don't have the document we hope they don't in their grubby little paws.<br />
<br />
Yes -- your little ones can be distracting and down right destructive, if you aren't carefully supervising -- even if you are, for that matter. They can also be terribly sweet and loving and perfectly delightful to watch and enjoy as they grow and learn so much each and every day.<br />
<br />
I feel as if were I were to blink long and hard, I'd open my eyes and they would suddenly be grown and gone. Imagine how much I would miss if I were to leave them with others and go to an office each and every day?<br />
<br />
Adam Terebeckij is a seasoned Internet Marketing Entrepreneur and Private Real Estate Investor.  His insight and information has helped countless individuals around the world. For more information on the TOP Work From Home jobs and Work At Home Business Opportunities visit: http://www.LegitimateBusinessOpportunities.com<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<title>Marketing's Pivotal Role in Innovation</title>
<description><![CDATA[<br />
<br />
by Laura Patterson<br />
<br />
The organizational charts of the 1920s often indicated that marketing's role was to represent the customer. In 2004, the American Marketing Association redefine marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."<br />
<br />
Marketing's job is to create customer value, engagement, satisfaction and loyalty. Marketing serves as the stand-in for the customer, informing product development and other functions of what customers want and need. Essentially, marketing serves as the "voice of the customer" and is responsible for developing and implementing the processes used to capture the customer requirements so the company is able to provide customers with the best in class service/product quality.<br />
<br />
Today, customers are more empowered than ever and are taking control of how, when and where they consume. This is translating into customers who are less brand-loyal, less trusting, and prefer to get information from personal research, friends and product specialists. These changes have significant implications to businesses and marketing: changes in marketing mix, messaging and general approach to customer interaction.<br />
<br />
In addition, commoditization, the Internet, mobility and virtualization are contributing to a transformation that is impacting companies on a variety of fronts, including product development.<br />
<br />
The ability to develop products and services that offer fresh ideas and are relevant to customers is no easy task. As a result few businesses get it right and new products suffer a high mortality rate.<br />
<br />
Insights into the customer are essential to ensuring product success. New product development depends on synthesizing the knowledge of what is needed in the market and the knowledge of how to create a product to meet these needs.<br />
<br />
As the keeper of customer intelligence, marketing has an opportunity to positively impact innovation and new product/service development. By transforming customer insights into business insights marketing can then use these insights to drive innovation.<br />
<br />
The creation of new products and services to meet the needs of customers provides the basic ingredient for growing shareholder value. A quote often attributed to Peter Drucker articulates the value of marketing and innovation, "Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs."<br />
<br />
Long-term corporate success is linked to the ability to innovate. Although corporate investment in incremental improvements and innovation to existing products and processes does bring growth, it is new game changing breakthroughs that will launch companies into new markets, enable rapid growth, provide a platform for long-term growth, and create high return on investment.<br />
<br />
Yet in many companies, marketing is disenfranchised from the product development process being relegated to the role of sending out a press release and coordinating a new product launch event.<br />
<br />
As the organization with the primary responsibility for segmenting the market, selecting the right target markets, defining the value proposition and communicating the value to the target markets, we are responsible for capturing, analyzing, and quantifying the data about who will buy. Marketing needs to understand not only who will buy but how many they will buy, why they buy, and when specific markets will buy. These are the insights the organization depends on from Marketing. These insights not only make or break a new product, they can make or break a company.<br />
<br />
It is time for marketing executives and professionals to step into a leadership role related to innovation.<br />
<br />
Marketing plays a central role in translating customer information into new products and then positioning these products in the market. New products/services are the way companies respond to changing customer preferences and dynamic competition. Changing customer needs require that companies innovate to satisfying and meet these changing customer needs.<br />
<br />
Because marketing is responsible for identifying customer needs, marketing needs to step up and take a leadership role in the innovation process. And some CMOs realize they need to do just that. At the recent Red Herring CMO Summit, they presented the results of their annual CMO study. The study revealed that CMOs acknowledge they have a responsibility for innovation not just selling.<br />
<br />
Various studies have shown that companies where marketing and R&D communicate and cooperate have enhanced new product performance. Studies done in 1987 by Ruekert and Walker, in 1993 by Song and Parry, and in 1988 by Souder found that marketing's participation in the new product development process and its integration with other functional groups such as research and development are among the most important factors affecting new product success.<br />
<br />
Marketing's ability to influence new product development is a key ingredient. A 1999 study of 114 hi-tech companies in China found that marketing plays an important and influential role in positively impacting new product performance and the timeliness of development.<br />
<br />
Where do you start if you want to lead the innovation charge? Marketing needs to help the organization spot new trends and then quickly leverage them into opportunities. If you decide to go on this journey, you will need marketing metrics tied to speed and innovation that show the impact on marketing.<br />
<br />
Marketing organizations should include at least six metrics on their executive dashboard around innovation and speed within the context of comparing your company's performance with that of industry peers marketing organizations:<br />
<br />
1. Rate of customer acquisition compared with industry peers<br />
<br />
2. Rate of profitable customer growth compared with industry peers<br />
<br />
3. Rate of Growth compared to industry peers<br />
<br />
4. Rate of product adoption<br />
<br />
5. Rate of new product success<br />
<br />
6. Time to market and revenue<br />
<br />
Innovation in new product development and new ways for the company to enrich the customer experience present marketing with an opportunity to play a role in helping strategically grow the company.<br />
<br />
Departments like product development and marketing are not separate independent areas. They are instead like our right and left hands. Working separately they are clumsily and in-effective. However, working together, the two hands can create many wonderful things.<br />
<br />
Laura Patterson is the author of 'Measure What Matters': Reconnecting Marketing to Business Goals, 'Gone Fishin': A Guide to Finding, Keeping, and Growing Profitable Customers, and numerous articles on marketing subjects. She is president and co-founder of VisionEdge Marketing, Inc, a leading metrics-based strategic and product marketing firm located in Austin, Texas. The company specializes in consulting and learning services associated.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>Duplicate Pages And Search Engines</title>
<description><![CDATA[<br />
<br />
by Martin Lukac<br />
<br />
Most of us been there when it comes to duplicate pages. You may have news, or articles from news companies that provide you with the news feed. Or you might have your Website designed by a third party that uses the same tools on all of their clients' Websites.<br />
<br />
But, did you know that this duplicate content can LOWER your search engine rankings? In today's SEO (Search Engine Optimization)-driven Website world, it is important to avoid duplicate content as much as possible.<br />
<br />
What are duplicate pages for search engines?<br />
<br />
It is obvious that duplicate means the same as something else. For search engines, this means the same exact page, the same exact title, the same keywords etc. Search Engines send spiders -- for example Google's spider is called "googlebot," Yahoo has "yahoo slurp" -- to crawl your Website looking for and gathering content or information.<br />
<br />
These spiders look for certain information: What is this page about? Is it relevant to your Website? etc.<br />
<br />
If any of these search engines find the same content on a different Website, they start to compare the content. First they look when this content was indexed and from which Website it was submitted first to the search engines.<br />
<br />
Then they start to look for links.<br />
<br />
Are there any links on these pages that point to the same source? This way, search engine can determine who is the priority Website and they assign a higher rank to that site.<br />
<br />
But -- what about rest of the Web-sites? What will happen to them?<br />
<br />
If you have articles or news that are duplicate content, you Website will go lower in search engines. It may take some time until the search engines actually visit your Website and assign a duplicate content filter. But, eventually, the search engines will simply filter your Website out of their search.<br />
<br />
What if you pay a licensing fee for these articles?<br />
<br />
The only way for search engines such as Google to understand this, is when you E-mail them and explain your content. To do this, you will need to do a re-inclusion request.<br />
<br />
What if you like free articles published on different article sites?<br />
<br />
No matter what you do, the search engines will hit you with duplicate content, however, you can teach search engines about your content.<br />
<br />
First, reduce the number of articles that you have copied. Get some new fresh well-written articles. Make sure that the majority of your content is your own and the rest is articles from other sources.<br />
<br />
Second, articles must be related to your field. If you write about real estate, make sure you stick with real estate and finance articles only. Show search engines that you have categories and your readers benefit from these articles.<br />
<br />
Third, do a re-inclusion request and wait.<br />
<br />
In few weeks, you should see some movement in your site rankings. If it is not improving, reduce the number of articles again.<br />
<br />
With free articles, it's a cat-and-mouse game all over. It's hard to figure out as how the algorithms are set in Google, for example, for duplicate content, in addition to the way Google deals with re-produced articles that you can freely post anywhere.<br />
<br />
What if you have a Website that was designed by third party company?<br />
<br />
Most Website companies use the same templates or similar templates. That's what they give you and rest of their clients -- the same and exact FAQ pages, About Us pages, etc.<br />
<br />
You want to avoid this as much as possible. Always re-write these text blocks by yourself. This way, you will create unique pages for your Website.<br />
<br />
Duplicating content is one of the biggest mistakes many Webmasters make when it comes to creating their Websites. Always try to create your own posts and, if you really want to expand your article base, make sure you provide valuable content to your users, not just another article Website.<br />
<br />
Engine Promoter, (www.EnginePromoter.com) is a search engine marketing Website for search engine optimization and Website submission. Promote your Website and get top rotating positions on over 250+ search engines, including a niche Website submission. Engine Promoter also operates #1 Shopping Online and www.RateEmpire.com.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>The Secret Benefit Of Search Engine Optimisation: Increased Usability</title>
<description><![CDATA[<br />
<br />
by Trenton Moss<br />
<br />
A higher search ranking is what many Website owners dream of. What they don't realize is that optimising their sites for the search engines, if done correctly, can also optimise it for their site visitors.<br />
<br />
Ultimately, this means more people finding your Website, increased sales and increased lead generation.<br />
<br />
But -- are search engine optimisation and usability compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want?<br />
<br />
Read on and find out!<br />
<br />
1. Keyword research carried out<br />
<br />
Before you even begin building your Website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker (http://www.wordtracker.com), you can discover which keywords are searched for the most frequently and then specifically target those phrases.<br />
<br />
Doing keyword research is also crucial for your site's usability. By using the same keywords in your Website that Web users are searching for in search engines, you'll literally be speaking the same language as your site visitors.<br />
<br />
For example, you might decide to target the phrase, "sell toys", as your Website does in fact sell toys. Keyword research would undoubtedly show you that Web users are actually searching for, "buy toys" (think about it - have you ever searched using the word, "sell", when you want to buy something?). By placing the phrase, "buy toys" on to the pages on your Website, you'll be using the same words as your site visitors and they'll be able to find what they're looking for more easily.<br />
<br />
2. 200-word minimum per page<br />
<br />
Quite simply, search engines love content - the more content there is on a page, the easier it is for search engines to work out what the page is actually about. Search engines may struggle to work out the point of a Web page with less than 200 words, ultimately penalising that page in the search rankings.<br />
<br />
In terms of usability, it's also good to avoid pages with very little content. A page with less than 200 words is unlikely to contain a large amount of information, so site visitors will undoubtedly need to click elsewhere to find more detailed information.<br />
<br />
Don't be afraid to put a reasonably large amount of information on a page. Web users generally don't mind scrolling down and, provided the page provides mechanisms to aid scanning (such as employing sub-headings - see point 6 below), it shouldn't be too difficult for site visitors to locate the information they're after.<br />
<br />
3. 100kb maximum HMTL size<br />
<br />
If 200 words is the minimum page content size, then 100kb is the maximum, at least in terms of HMTL file size. Anything more than this and search engines may give up on the page as it's simply too big for them.<br />
<br />
A 100kb HMTL file will take 20 seconds to download on a 56k dial up modem. Add on the time it takes for all the other parts of the page to download, such as images and JavaScript files, and you're looking at a highly un-user-friendly download time!<br />
<br />
4. CSS used for layout<br />
<br />
The Website of Juicy Studios (http://www.juicystudio.com) saw a six-fold increase in site visitors after switching from a table-based layout to a CSS layout. Search prefer CSS-based sites and are likely to score them higher in the search rankings because:<br />
<br />
<br />
    * The code is cleaner and therefore more accessible to search engines<br />
    * Important content can be placed at the top of the HTML document<br />
    * There is a greater density of content compared to coding<br />
<br />
Using CSS for layout is also highly advantageous for usability, as it leads to significantly faster download times.<br />
<br />
5. Meaningful page title<br />
<br />
If you know anything about search engine optimisation, you'll know that search engines place more importance on the page title than any other attribute on the page. If the title adequately describes the content of that page, then search engines will be able to more accurately guess what that page is about.<br />
<br />
A meaningful page title also helps site visitors work out where they are, both within the site and within the Web as a whole. The page title is the first thing that loads up, often quite a few seconds before the content, so a descriptive, keyword-rich page title can be a real aid to help users orientate themselves.<br />
<br />
6. Headings and sub-headings used<br />
<br />
Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings (in theory at least) summarise the content immediately below them.<br />
<br />
Headings are also incredibly useful for your human site visitors, as they greatly aid scanning. Generally speaking, we don't read on the Web, we scan, looking for the information that we're after. By breaking up page sections with sub-headings that effectively describe the content beneath them, scanning becomes significantly easier.<br />
<br />
Do be sure not to abuse heading tags, though. The more text you have contained in heading tags within the page, the less importance search engines assign to them.<br />
<br />
7. Opening paragraph describes page content<br />
<br />
We've already established that search engines love content, but they especially love the first 25 words or so on each page. By providing an opening paragraph that adequately describes the content of the rest of the page (or the site, if it's the homepage), you should be able to include your important keyword phrases in this crucial area.<br />
<br />
As Web users, whenever we arrive at a Web page, the first thing we need to know is whether this page has the information that we're after. A great way to find this out is to scan through the first paragraph, which, if it sufficiently describes the page content, should help us out.<br />
<br />
8. Descriptive link text<br />
<br />
Search engines place a lot of importance on link text. They assume that link text will be descriptive of its destination and as such, they examine link text for all links pointing to any page. If all the links pointing to a page about widgets say 'click here', search engines can't gain any information about that page without visiting it. If, on the other hand, all the links say, 'widgets' then search engines can easily guess what that page is about.<br />
<br />
One of the best examples of this in action is for the search term, 'miserable failure'. So many people have linked to George Bush's bio using this phrase as the link text, that now, when miserable failure is searched for in Google, George Bush's bio appears top of the search rankings!<br />
<br />
As Web users, we don't generally read Web pages word-for-word - we scan them looking for the information that we're after. When you scan through text, you can't take any meaning from the word 'click here'. Link text that effectively describes its destination is far easier to scan and you can understand the destination of the link without having to read its surrounding words.<br />
<br />
9. Frames avoided<br />
<br />
Frames are quite an old-school Web design technique and, although they aren't as commonplace as they once were, they do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can't follow links between frames.<br />
<br />
Even if a search engine does index your pages and Web users find you through a search engine, they'll be taken to one of the pages within the frame. This page will probably be a content page with no navigation (navigation is normally contained in a separate frame) and, therefore, they will have no way to navigate to any other page on the site!<br />
<br />
Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and bookmarking.<br />
<br />
Put simply, say "no" to frames!<br />
<br />
10. Quality content provided<br />
<br />
This may seem like a strange characteristic of a search engine optimised Website, but it's actually crucial. Search engines, in addition to looking at page content, look at the number of links pointing into Web pages. The more inbound links a Website has, all other things being equal, the higher in the search rankings it will appear.<br />
<br />
By providing creative, unique and regularly updated content on your Website, Webmasters will want to link to you, as doing so will add value to their site visitors. You will also be adding value to your site visitors.<br />
<br />
Conclusion:<br />
<br />
Optimising your Website for both search engines and people needn't be a trade-off. With this much overlap between the two areas, you should easily be able to have a Website that Web users can easily find in the search engines and, when they do find it, they can find what they're looking for quickly and efficiently.<br />
<br />
Trenton Moss is crazy about Web usability and accessibility - so crazy that he went and started his own Web usability and accessibility consultancy (Webcredible - http://www.webcredible.co.uk) to help make the Internet a better place for everyone.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<title>5 Secrets to Compelling Headlines: The Fish of 10,000 Casts</title>
<description><![CDATA[<br />
<br />
by Caroline Melberg<br />
<br />
If you are an avid reader of Blue Chip Tips, you’ll know that I spend a good deal of time on the water, and a portion of that time on the water is spent fishing.<br />
<br />
Living in The Land of 10,000 Lakes makes this not too difficult to do, but I also enjoy fishing everywhere our travels take us (hence our recent fishing and photographic expedition to Alaska).<br />
<br />
Over the course of my lifetime, I am pretty sure I’ve reeled in just about every type of freshwater fish available in our northern lakes – except one. The Musky.<br />
<br />
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.<br />
<br />
I’ve had what is referred to in fishing parlance as "a follow" – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute.<br />
<br />
But I’ve never reeled one in.<br />
<br />
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.<br />
<br />
Muskies don’t just bite at anything you throw at them – they take work. While you can go out and catch walleye with little effort, the musky is the fish of 10,000 casts. If you haven’t put in your time on the water, you won’t catch one. Muskies take sweat equity.<br />
<br />
Advertising headlines are a lot like the elusive musky. While writing body copy comes fairly easily, the most important element of your ad or direct mail piece – the headline – takes hard work. You’ve got to put your time in "on the water" to nail one – and even the experts consistently write over 100 unique headlines for each promotion before they settle on the most compelling choice.<br />
<br />
Fortunately – just like fishing pros use all sorts of "special tricks" to improve their musky-catching odds – copywriters use secrets of their own to consistently craft powerful, arresting headlines.<br />
<br />
That said, here are 5 secrets you can use immediately to improve your headlines and improve your odds of reeling in your prospect:<br />
<br />
1. Keep it Simple!<br />
<br />
The best headlines are difficult to write because you must eliminate every unnecessary word and focus on one compelling idea – one and only one. Too many ideas will confuse your reader and you’ll lose your prospect.<br />
<br />
2. Focus on Now<br />
<br />
Your headline needs to create a sense of urgency to break through the clutter and get your prospect to focus on what you have to say. Something isn’t going to happen – it IS happening.<br />
<br />
3. Benefits<br />
<br />
By reading your ad or direct mail piece, your prospect should learn something they didn’t know before. By providing an inherent benefit in your headline, you build trust with your prospect which encourages them to read further.<br />
<br />
4. Useful<br />
<br />
Make sure the information conveyed in your headline is useful to your prospect – implying or referring to information that they need or want to know.<br />
<br />
5. Specific<br />
<br />
Tell your reader what you are talking about – what will your product or service specifically do for your prospect that your competitor’s product or service will not? Tell your prospect and watch your sales grow!<br />
<br />
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at www.SmallBusinessMavericks.com.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>Five Tips for Turning Your Web site into a Lead Generator</title>
<description><![CDATA[<br />
<br />
By David Reske<br />
<br />
Remember the days when it seemed as if every Web site began with a home page that featured some sort of animated flash, with the &ldquo;skip intro&rdquo; link as a way out? With all due respect to some highly creative interactive Web designers, today&rsquo;s Web sites need to be highly focused, content-rich, and finely tuned in order to achieve maximum impact, visibility, and usability. In my own experience working with our clients at Nowspeed Marketing, we have found that most companies can take their existing corporate Web site and optimize it for effective lead generation.<br />
<br />
Below are five best-practice tips you can use to help turn your Web site in to a lean, mean, lead generation machine.<br />
<br />
Tip #1: See your Web site through the eyes of the visitor<br />
<br />
Visitors to your Web site want to understand immediately who you are, what you do, and, most of all, what you can do for them. They want clear, logical paths for navigating through the site to get more information. This means you must design content and offers that speak directly to different target audiences, in terms of their demographics and job functions, and that also work well across the buying cycle (&ldquo;tryers&rdquo; vs. &ldquo;buyers&rdquo;.) Start with your home page, but don&rsquo;t stop there. Make your interior pages content-rich and offer-specific as well.<br />
<br />
Tip #2: Keep it clean, clear and concise<br />
<br />
A common mistake is to put so much information and so many links on the home page or interior pages, that they quickly become cluttered. Think of the page in terms of valuable, limited real estate. Utilize it wisely. For the home page, include a SEO-optimized description of who you are and what you do. Provide short blocks of text and clear click-through paths for different types of visitors (customers/prospects/info seekers). Place high-performing, relevant offers where the eye can see them without much effort. Whenever you can, avoid making the user scroll down the page.<br />
<br />
Tip #3: Balance search with simplicity<br />
<br />
Optimizing your site for organic search is critical. Jupiter Research estimates that organic indexes generate 87% of commercial referrals from search engines. However, you need to weigh the benefits of high keyword placement with simplicity and usability from the visitor&rsquo;s perspective. Don&rsquo;t go SEO-overboard. Our advice is to SEO-optimize your copy and tags around keywords that have the following characteristics: high traffic, low competition, and are a good fit with your business. For example, the keyword phrase &ldquo;B2b lead generation agency&rdquo; works better for our marketing agency than &ldquo;interactive agency.&rdquo; Keep copy targeted around these parameters. You will not only connect well with your audience, but you will also rank high in organic search.<br />
<br />
Tip #4: Evaluate traffic patterns for best offer and content placement<br />
<br />
Use a Web analytics tool to see where people are clicking through from your home page, and which interior pages are receiving the most click-throughs and/or longest retention. Then, place your best offers there. You may be surprised to find that what you think is important, such company news links on the home page, is in reality a low traffic area. If that is the case, consider replacing that link with one to a page that is more relevant. Or, if your &ldquo;About Us&rdquo; page is getting a lot of traffic, place more links and offers on that page to encourage them to explore other areas of your site and request information.<br />
<br />
Tip #5: Test, update, and fine-tune<br />
<br />
Once you&rsquo;ve got a solid, lead-based architecture in place, monitor visitor behavior and fine-tune various elements of the site until it is performing at the highest possible level of effectiveness. Utilize Web analytics to perform offer and message testing. Remember that, like content, offers can become outdated fairly quickly. As their popularity begins to wane, refresh your site with new offers.<br />
<br />
David Reske<br />
Partner and CEO<br />
Nowspeed Marketing (http://www.nowspeed.com)<br />
<br />
In 2003 Dave Reske co-founded Nowspeed Marketing, a direct marketing firm that delivers world-class lead generation solutions for leading business-to-business marketers in the U.S.<br />
<br />
Before founding Nowspeed, David was founder and CEO of Onward Technologies, a web marketing and systems integration firm, where he led the company to significant growth. Founded in 1994, Onward Technologies was an early provider of Internet marketing and business-critical web-based applications for Fortune 500 companies.<br />
<br />
As CEO of Onward Technologies, Dave provided highly successful Internet, intranet and communications solutions for hundreds of business clients. In 1998, Onward Technologies was acquired by CSC Consulting Group, a division of CSC Corporation that provides information technology consulting services to commercial and government markets. Dave served as Senior Partner at CSC Consulting until 1999.<br />
<br />
Dave is a veteran industry speaker at Internet and e-commerce conferences nationwide. Now his leadership, vision and expertise are enabling Nowspeed Marketing clients to lower their marketing costs and increase response rates through innovative online direct marketing programs.<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>Success Is Simple When You Make Sense Of The Numbers</title>
<description><![CDATA[<br />
<br />
By Joseph Kennedy<br />
<br />
The vast majority of people in business really do not like numbers. They remember Math as being one of the hardest subjects in school. They never got interested in accounting.<br />
<br />
Most of us go into business, because we like the thrill of designing a new product, the joy of making a sale, or simply the freedom of being your own boss; not because we love to pour through financial sheets.<br />
<br />
When you look at how many businesses fail, and WHY they fail, you have to step back and rethink things. A venture can have the most exciting products or services ever devised and plenty of customers and STILL not make a go of it.<br />
<br />
Why? The answer is in the financial numbers.<br />
<br />
Most businesses don't work out because their owners and managers don't fully understand the business' financial picture. When you have a complete and accurate view of your firm's finances, you know:<br />
<br />
* How much money you are making<br />
* How much money you're spending<br />
* How much money you'll make or loose in the months ahead<br />
* Know if your product is succeeding<br />
* Know if your advertising is a waste of time<br />
* Know if you need to order more product, or less, or even how to make money with your unused inventory<br />
<br />
Your company's numbers quickly tell you all this and more. So how do you get access to these truths? Most small business experts will tell you to get a good accounting program like MS Money or QuickBooks. But that's not nearly enough.<br />
<br />
Even though these programs are good, maybe even essential, you'll need to fully understand what is going on in your company. That's why a whole industry has sprung up to supply these much needed forms, databases, and software.<br />
<br />
Big box stores and other large retail and service organizations have always had access to this kind of advanced accounting power. They either use their own teams of in-house MBAs or sign up for very expensive outsourced financial management services.<br />
<br />
Today you can have that same kind of expert help simply by logging onto the Internet. Many of the forms you'll need are available free. And you can gain access to even more software and databases for a very small monthly fee.<br />
<br />
Finally, BIG company financial power is readily in the hands of small and medium-sized businesses. Make sure you make full use of these resources. Your probability of success will be far higher and you may never have to worry about your company suffering serous setbacks.<br />
<br />
Joseph Kennedy is a veteran of the banking industry and a former computer analyst. He is founder and CEO of http://www.businessbuilderonline.com, offering extensive financial, legal, and administrative forms you need to quickly succeed in business, plus much more. info@businessbuilderonline.com.<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>The Internet Video Technology That You Will Use Every Day!</title>
<description><![CDATA[by Dr Anney Zee<br />
<br />
Let’s face it, the internet has grown and moved away from being just a place to surf the web for interesting factoids, run tax software or play games. Now it is a vital communication link for both businesses and family. Internet video technology is the next the next major shift in communication. These are the Internet Video tools you will soon be using. Video mail and instant messaging will be used daily by most for both business and family conversations. Think about it. Wouldn’t you rather have a face-to-face chat with your customer without leaving your office? Wouldn’t you rather smile and talk then type another email? Don’t you think your customer will be happier to see a brief video from you than read yet another email? Yes, yes and of course.<br />
<br />
Video-mails, (emails with video in addition to text) and Video Instant Messaging are the Internet video technology tools that will soon be part of your daily life.  If you weren’t born with “IT blood” running in your veins or if are over 25, can you learn to use these tools to stay connected on the internet and expand your business? The answer is Yes. Let me explain exactly what these Internet video technology tools are and how you can use them.<br />
<br />
Video mail is an email with a film strip that, once it is clicked on, plays a short 2-4 minute message. All of your facial expressions are displayed, which alone increases the retention of information from 10% to 50%. Your words, when delivered directly face-to-face, have a much greater impact than reading a traditional written email. Here is where you set yourself apart from the others that are offering similar services. You become known by your potential customer.<br />
<br />
Next: Instant Messaging. You might be familiar with the traditional style.  When you log onto the computer, a business associate would be notified that you are available and you begin communicating. However the process is awkward and time-consuming... you type, and you wait while they read your message and type a response. Meanwhile, your business associate has to wait until you read and respond.<br />
<br />
Upgrade this IM with a video IM. Simply have an IM appointment to meet on the computer. Now you can have a “virtual meeting”, a true face-to-face and real -time communication with one or more colleagues. Imagine saving you and your company the hassle and the expense of battling the local traffic, the weather and airport delays, as well as disruption of spending time with your family. With a Video Instant Message you can do presentations or discuss any business situation. Now with the tool of video instant messaging, you can maintain face-to-face connection to your satellite offices, co-workers or sales staff. Your Video IM could include associates from different offices or even different countries all talking together while each staying in their own office.<br />
<br />
Using this same technology, the Video Instant Message tool will allow you to schedule a weekly family chat with your children and grandkids. Let the cousins grow together, sharing their lives even if they live thousands of miles apart. It is a Grandparent's dream!  The use of Video Instant Messaging will keep the family connected regardless of where ever individual resides.<br />
<br />
These are the internet video tools that everyone will be using in the next year. Relax, they can be point-and-click easy. So get ready to show your face to your colleagues and friends via your computer.<br />
<br />
If you would like more information on Internet Video technology, try [<a href="http://www.dranney2.info" target="_blank">http://www.dranney2.info</a>]Dr Anney’s Technology<br />
<br />
To read a few chapters of my book, Money From the Inside Out, visit my website at [<a href="http://www.dranney3.info" target="_blank">http://www.dranney3.info</a>]Dr Anney.com.]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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<item>
<title>MySpace And Other Social Networking Marketing Web Traffic Tips</title>
<description><![CDATA[by Randal Williams<br />
<br />
Social networking sites have increased in popularity over the past few years. More people than ever before now use sites such as "MySpace" and "YouTube" to get their message across to the rest of the world. While sites like these are mainly used for meeting new people, they can also help you to sell your product or service if you advertise yourself properly.<br />
<br />
What to Remember With Social Networking and Advertising<br />
<br />
The main thing to keep in mind if you are looking to advertise on social networking sites is that you should not make your message too pushy. People do not want things sold to them online, especially not on social networking sites. It is fine to mention what you do and what you sell but do it in a way that does not make your product too desperate. For example, you could say something like:<br />
<br />
"Hi, my name's John and I own a company known as ‘John's Fitness Equipment'. It's taken me a few years to build up my business but I love providing a service that people need. My hobbies are..."<br />
<br />
You should not say something like:<br />
<br />
"Hi my name's John and I run a fantastic company known as ‘John's Fitness Equipment'. My products can really help you to get harder, firmer bodies whilst helping you to have fun at the same time. No other products act quite like these ones, so check them out now if you haven't already!"<br />
<br />
You can really tell the difference between the two descriptions. People want to know more about you. What is your passion other than your products? If you have a sincere reason for selling your products then you can mention that in a blog on the site, but other than that just mention things about you. If you drop your product/business into conversation then people will be more interested in what you do than if you went on and on about it constantly.<br />
<br />
The main way in which you can get yourself noticed on social networking sites is by actively taking part. By making new friends and posting comments on their profiles, you can get noticed as other people see the comments and visit your profile, too. Joining groups is another good idea, especially on MySpace. There are all kinds of different groups to suit all of your needs. Whether you want to join a group about religion, food, pets or hobbies, there are thousands of groups to choose from. Just remember that whatever groups you do choose to join will show potential clients what your tastes are. You do not want to come across badly and so you really need to think about what you say and what groups you join.<br />
<br />
Social networking sites can be a fantastic way to bring new business to your company. However, it needs to be done properly and you need to spend the time and effort making new friends and posting new comments and blogs wherever possible.<br />
<br />
Learn more about Social Networking visit: <a href="http://www.FriendsWin.org" target="_blank">http://www.FriendsWin.org</a> Randal Williams aka 500KMentor is a Expert Internet Marketer, MLM and Direct Sales industry leader who’s business spans 10+ countries. Randal specializes in Lead Generation, Advanced Internet Marketing, No Cost Prospecting and SEO. To learn more about Social Networking and MLM visit <a href="http://www.FriendsWin.org" target="_blank">http://www.FriendsWin.org</a>.]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_JRo_198/user/index.php</link>
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