MLM The Easy Way - KJo Update http://www.blogmoneymiracle.com en-us EasyRSS
By Duane Norland

Have you always dreamed of sitting at home, doing nothing, and raking in the money? If you think you can daily spend the time on the golf course, instead of sitting behind a desk, you need to check out http://www.getintocash.com/recommends/pif4p and see what you can do about turning your dream into a reality.

The truth is that very few programs out there are designed to make you rich overnight.

They require you to spend a couple of months (a few hours a day) doing the legwork to set up your business. You need to get a web page, get it hosted on the internet, advertise, set up a leads campaign complete with an autoresponder; that stores email addresses of you clients and periodically sends follow-up emails to close the deal, and an online banking system to collect the money and pay you.

I know this may sound a little overwhelming, but if you get involved with the right program, all of your initial work will continue to generate income for you for life.

Some systems help set you up very easily and point you in the right direction for generating leads and sending emails. This makes it very easy for the rookie and levels the playing field by allowing them to make the same income the pros do. Of course, with experience comes expertise and niches, which the rookie may not discover or understand, but the potential exists for all.

I personally discovered two programs, which compliment each other perfectly. Completely automated, the first generates residual income. Once it is set up, it perpetuates itself automatically. The best part is that it is FREE to join. You can imagine, that since it is free, you cannot expect to become a millionaire overnight (otherwise, you would pay excessively to join). However, when combined with the hard-hitting tactics for generating traffic of the second system, you will generate a healthy income in very little time. I personally use these two systems and only spend about 15 minutes a day at my computer. The rest of the day is mine to do with as I please.

You too can set up a healthy, residual, long-term income. Just visit these two sites:

http://www.getintocash.com/recommends/pif4p
http://www.getintocash.com/recommends/butterfly

Duane Norland is Founder of http://getintocash.com

Duane has been operating on the Internet for 4 years and has built up eight flourishing businesses and growing.

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By Paul Tobey

Most web marketers would agree that the number one and most fundamental aspect of any successful websites are; "The more traffic, the better!" In keeping with that strategy, please let me share a few thoughts on how to actually accomplish this.

If you own a car, you can always count on being stuck in traffic. There are those who experience this on a daily basis; and for the rest of us who do not drive to work, hopefully, only occasionally.

Why is this a huge source of frustration and stress for most people? Drivers hate the very thought of being stuck in one place when they want to be in another place. Look at the people around you the next time you are in a traffic jam. Is everyone smiling and having a good time? Probably not...

How many of you want to know how to alleviate the upset and the anxiety associated with being stuck in traffic? Here is the thing, traffic jams are not going to disappear anytime soon! As long as our society relies on cars and trucks to get around, there will always be traffic! However, even though it sounds crazy, I personally have learned to love traffic jams. Here is why....

I have always maintained there are only two things you can do in any stressful situation; you either accept it or you can remove yourself from the situation. Beating yourself up or blaming someone else for the traffic jam only makes it worse. That is what most people do not understand. The traffic jam is not the problem; it is your resistance to it. It is that resistance causing the stress. The amount of energy you put into resisting your situation causes the stress, not the situation itself.

In the case of traffic however, it is obvious that you cannot remove yourself from it if you are already in it. So, the only other thing you can do is accept it, right? Complete 100% of acceptance of the situation is the only way to alleviate 100% of the stress. Now, I can hear your brain malfunctioning right about now and your saying to yourself, "how can I possibly learn to accept traffic?" Ah ha! Therein lays the secret to getting what you really want. Because that is, what life is about, getting what you really want instead of what you do not want, right?

What you really want is more success. Success means various things to many different people. It is still something that most people strive for daily, to achieve big things.

Success? In a traffic jam? You are saying to yourself, "now, I'm really confused!" You see, there is one place where a traffic jam is a beautiful thing...the Internet! That is what we call in the internet marketing business the key to any successful website, "lots and lots of traffic." The more traffic jams we can create on our websites, the better!

If you want more business success, start getting more traffic to your website. There are many things to consider when designing your site to make this happen; but without traffic, a website is useless.

Therefore, know what you truly want - more success. Now you know what to do to get it - generate more traffic to your website. However, the most important part of this 3-part formula is, knowing HOW to do it! Without knowing how to do something, you will never get the success you most certainly deserve. Business is about customers - the more customers you have, the more success you will have. Knowing how to get more customers to your website to create a traffic jam is a science and is definitely a learned skill.

Let's look at the many resources offered to you to generate the traffic you need to run a successful website; search engines, affiliate programs, content submissions, email campaigns, joint venture partners, link exchanges, blogs, pay-per-click advertising, and a whole host of other resources too numerous to mention here. If some of these things sound unfamiliar to you, my highest recommendation is to find out what they are and what you need to do to make them work. For the purposes of this article, we are going to focus on one thing; search engines. Why just search engines? Statistics have shown that 70% of your website traffic will be driven through search engines like, Google, Yahoo, MSN etc. Plus, it is free!

How do you make search engines work for you?

First, optimize your website to get a high search engine ranking. Select relevant targeted keyword phrases. Place those keywords strategically on your web pages. How do you know what keyword phrases to use? That is where many people make huge mistakes. They actually optimize their sites for keyword phrases that nobody is actually searching. HINT! First, find out what people are searching for; then build your web pages around those words. There are tools available to help you chose what search terms are relevant, such as; Google's free service called Overture, and WordTracker, which is a paid service.

After choosing your keywords, it is time to place them on your site. We call this keyword density. My suggestion, place one or two keyword phrases on each page in your; Page Title, Meta Description Tags, Meta Keyword Tags and a few times in the text of your webpage, for optimal results. This alone will significantly increase the ranking of your site for engines like Google and Yahoo. These engines think like people. They look for what is important on your website and how relevant your site is to what key phrases you are optimizing. Do not optimize your site for "free movie downloads" if you are selling cosmetics. Bad idea! You can actually be penalized by search engines for trying to trick them into sending you traffic.

Incoming links are the most significant factor in increasing your search engine optimization. Are you wondering how important this is? That is the million dollar, drop the gates, and release the hounds, key to the universe! Why? If you optimize your site with relevant keywords, which says, are you any good at what you do? Who has to say your products and services are any good? That is the way engines like Google think. They want to know from others if you do what you say, and if you are any good at doing it. How do they do this? By finding links to your website, on other sites, that promote what you are saying on your site. The more links into your website promoting what it is you do; the better!

Are you ready for the kicker? You mean there is more? Yep, there is more! If the last paragraph was a million dollar technique, this is definitely a two million dollar technique. Make sure that the links on other websites, which lead to your website, use your keyword phrases. Therefore, your links in from outside should look like this... Piano Music by Paul Tobey - where the link underneath "piano music" is the url of your site ie: http://www.paultobey.com. An engine like Google searches for the keywords first and then follows the link to see if it is relevant. If it is relevant, which in the case of the preceding example it is, then the ranking for the keyword search "piano music" will go up every time Google or another search engine, finds one of these links.

So, the next time you are sitting in traffic and you are agitated, stressed, and filled with anxiety, think of all the traffic your website will be generating while you are stuck in the car. Take a look at all the angry people around you, give a big smile, and say aloud to yourself, "I Love Traffic Jams."

Paul Tobey:

In addition to writing a number of articles about web design and search engine optimization the author owns a successful web design company in Toronto, Canada.

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By Laurie Raphael

To succeed as a marketer, you must direct meaningful traffic to your website.

No matter how well designed or interesting your site is, it is a waste of time if no one sees it.

In the initial stages of your business, getting traffic is not easy with the steep competition of thousands of web sites all trying to get their message out there. There is hope, though, according to successful marketers. The following seven methods, applied consistently, can mean a great increase in the quality and quantity of traffic to a site:

1.) Utilize Search Engines

Use search engines to your advantage. You need to have your web site appear near the top of the results, ahead of other websites offering similar content to gain the maximum benefit from a search engine. How is this accomplished? See two.

2.) Popularity Linking

Your site must already be attracting a considerable amount of traffic to achieve high search engine results. One method for accomplishing this is by connecting to other relevant sites via links. These "popularity links" help drive traffic, and if targeted to the correct search queries, they can boost your search engine ranking.

Link popularity always starts with finding web sites that are similar but do not compete with your own. You would contact the website owner and request a link to your site. At the same time, you would offer a reciprocal link, which would advertise their website on one of your pages.

3.) Writing Articles

Writing your own rich content articles on topics targeted to your audience helps promote your web site by increasing the number of popularity links coming to your site (see 2) as well as attracting interested readers. Place your articles on other sites, in ezines, or even in newsletters. Always be sure to ad a source box with a link going back to your site.

4.) Joint Venture Marketing

Joint venture marketing, a marketing relationship in which two individuals cooperate to help promote each other, is also an effective way to promote a product or service. Joint venture agreements can also include swapping ads and exchanging links. Both parties benefit as they reach a wider customer base quickly.

5.) Joining Affiliate Programs

By joining an affiliate program as a merchant, you can get others to market your site. You will need your own product to start your own program, but accomplish this with private label content or product development ventures. Even a small-scale affiliate program can help direct significant traffic to your site.

6.) Creating a List of Subscribers

A subscriber list is a valuable asset for any marketer. Using an autoresponder or a personalized newsletter to promote your site will help you to build a repeat visitor base, providing direct marketing opportunities for now and in the future.

7.) Understand Your Market

Different niches need promoted in different ways. Use the techniques described up until this point to reach people who will be interested. You need to figure out who your target market is and how will you treat them once they get to your site? This will affect everything on your site including your ad copy and even the colors you use.

Use as many strategies as possible to generate targeted traffic. Relying on search engines is obviously important but there are numerous other ways to generate traffic. Combining these methods will maximize the traffic you get.

Laurie Raphael operates a website geared toward boosting your marketing results using various means of advertising and marketing strategies. For her private list of recommended affiliate marketing "secret weapons," visit her site at http://theadprocess.com.

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By John Terry

An interested visitor, strolling through your site finally comes to just what she is looking for and is about to make a purchase. It is a sunny afternoon, and her cat, which happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree, topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively, and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.

Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let us say you have written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who you represent in your article list.

5. Create mailing lists. Inform subscribers to your articles when you have written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which effectively proves to increase sales. In your ad, put your autoresponder address where you can expose a visitor to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you are selling a particular product, put testimonials about how spectacular it is on your autoresponder, as it adds a detailed, enticing description of your product.

7. Distribute advertising. Let us say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. After a visitor has completed your course, automate a reminder about your service or product. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Alternatively, create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try to close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can use. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form to notify visitors of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own using what I consider to be the best startup autoresponder in the business: http://goto-pro.com/go/to.pl?l=tw&cu=1&u=335&f=1

John Terry is a webmaster and networker.

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by George Marshall

Article Writing As A Marketing Tool

Whether you are targeting a niche market or a wider more general audience, one of the most effective tools to reach those interested in what you have to offer is writing and submitting articles concerning your particular craft. Article marketing is a great way for the average person to do some great things with their marketing efforts. One effective reason is that it allows the marketer to project the writer's own business ideas, values, and expectations into the article itself. It gives the reader a 'real sense' of the writer's character, thus establishing an immediate bond or sense of trust. It instills confidence in the reader for the writer, product, and or service. At the same time, it can also reveal character flaws in writers of poorly written articles. The fakes will eventually make themselves known. Anyone who knows something and can write, or even pay someone to write for them, can use articles to their advantage. Here are a few tips in writing an article that will attract the most readers.

1. It will help your sales if you keep your articles short and to the point. As the clich goes, long enough to cover the subject but short enough to keep it interesting; 500 to 750 words is long enough to give your readers information they can use and implement instantly and still be short enough not to bore them.

2. When people read articles, they want information they can put to use immediately. I have found that if you are targeting the Internet Marketing niche, your articles will get a better response and you will make more sales if you give people a plan they can use to make money from your article. If you are writing the article for a niche market you want to sell to, explain the benefits of your items, and explain how the readers can use or apply them to make their lives easier, get things done faster, or explain whatever it is your items do.

3. One of the most important parts to your article is your article title; it can make or break your article. Describe in your article title what the article is about or what information it will disclose. Example, if you are writing about how to prepare good quality and quick 'after work' meals, you might compose a title such as "5 Easy And Delicious 'After Work' Meals You Can Fix This Week." Not perfect but you get the idea.

Article writing works as a very effective online marketing tool because it goes hand in hand with learning to market yourself as your primary product rather than focusing entirely on a particular business or program.

To help you along with your own efforts with articles here's a fewer resources I highly recommend:

*ArticleBuilder.Net A very useful article building tool to help in the formulation and mental stimulation for ideas and the actual creation of the article. It has a very large database of articles to draw from.

*ArticleMarketer.com A very useful service that will submit your article to 30,000 publishers

* EzineArticles.com Hands down the best directory to submit your articles to for maximum exposure. It has a strict "quality" policy too so once you are in; you gain some instant credibility. You have to live up to it with each subsequent submission too...and I am listed as an Expert Author. Sweet!

The Value Of Forums As A Marketing Tool

Another extremely effective online marketing tool is the use of online business or general information forums. Simply put, recognition as an expert in your field leads to acceptance and respect, which in turn leads to Sales! One of the fastest ways to become recognized as an expert is to offer helpful and valuable posts on a regular basis in forums where your target market or audience gather.

A forum is an online community for discussion among Internet users, used by some of the best Internet marketers in the world. It is also a training ground for the up and coming. It is a place to share ideas, find answers, solve problems, make friends, and develop partnerships. It is also a support system or resource for most any business, on or offline.

It is no secret, but takes some longer to learn than others, that to be successful you must market yourself first. Forums are the perfect place to promote yourself and your business. By adding value to discussions, you are promoting yourself as an expert in your field, gaining recognition. There is a legend in most forums that the more posts you have, the more money you make online. By becoming an active contributor to forums, you gain recognition, and people pay more attention to your posts.

Search "forum" plus the topic of your choice using Google or AltaVista to find a whole list of forums available. You may also contact some of the professional organizations in your trade to see if they have a forum.

Posting too many forums can be a little tedious if you have to log in and browse through your previous postings or find new topics where you can respond. I recommend an automated posting package or software to enable multiple thread tracking. This will speed up the task of message posting and an unlimited number of forums while managing multiple conversation threads. You can automatically track all replies and organize them as you continue to respond and post to multiple forums. I am sure there are many to choose from but I use and recommend Forum Fortune as the submitter of choice.

George Marshall
Want More Qualified Traffic?
Get Prospects To Call You - Allows You To Save Valuable Time for the Serious Ones.
http://g-marshall.ws

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By Anthony Braide

Spammers have done their best to give email marketing a bad name. Email is such an all-pervasive communication tool, and its use as an extremely effective means of building customer relationships and selling products and services remains un-dented. Imagine trying to run your business today without access to email - it would be impossible. In fact, surveys have found that the vast majority of internet user's site email as their primary reason for using the internet, despite the spammers' best efforts.

While we are on the subject of spam, here is a quick word to the wise, do not do it!

It is an effective way of upsetting future clients and associating your company, products and services with dodgy Viagra, porn, and scam artists. Most importantly, spam does not work. It is as simple as that.

However, opt-in email marketing is exploding because it does work. Companies are lured to it by incredibly low costs and high response rates. It is easy to get started, and it puts any organization, large or small, on a level playing field.

There is a right way and a wrong way to do anything and the vast majority of email marketers are getting it wrong. The industry is young. Those who are doing well are not falling over themselves to share the secrets of their email marketing success with competitors. However, there is some good news. Unlike conventional direct marketing pieces, email marketing is both cheap and easy to test, and the results can be comparatively easy to collate and analyze.

If that is the case, then why do so many of the marketing emails I receive get just about everything wrong? Why do not the senders never seem to learn from their mistakes?

Learn from your mistakes

The advantage that email marketing has over any other type of marketing is its tractability. Instant, live results from your marketing campaign were a marketers dream just a few, short years ago. Now they are a reality, but not everyone is taking advantage.

Emailing your database from Outlook or using bulk email sending software is usually a waste of time for both you and the recipient. The main reason being, you get little or no feedback, unless a recipient chooses to email you back. True, you can set up a read receipt in Outlook but that only tells you a very small part of the story. Imagine if you could tell, at a glance, who is not interested in your services and really does not want to hear from you again, (do not waste any more of your valuable time on them). Alternatively, who opened your email and read it repeatedly, (wow, those people must really be interested!) Better still, imagine if they clicked directly through to your website and you knew what link they clicked on (you would know exactly what interested them). Useful stuff like that!

Fortunately, all that information is easy to obtain if you use a good email-marketing tool like www.livewirecampaign.co.uk rather than Outlook. There might be a learning curve of a few days, but it is worth it, to make your emails 100% more effective, right?

With this kind of marketing intelligence you can really start to harness the power of email, because email can give you something special - instant, live, two-way communication from every address you deliver. That is right, every single one. Even emails that bounce back tell you something - it's likely those addresses are dead and you need to update your database. If you are getting 20% opens and only 22% reads, then you know something about your email is not connecting with your recipients. If it was; they would be reopening the email to re-read it or show it to the boss, so you would be getting a much higher percentage of 'reads' to 'opens'.

With this kind of in-depth information, you can begin to learn from what you are getting right and what you are getting wrong. You can begin to mould your campaigns and target your messages. Improve your response rates and follow up on click throughs. In essence, learn from your mistakes and find out what works for you.

To start you on the right track, here are five tried and tested ways of improving the effectiveness of your emails.

1. Keep your subject lines short and to the point. Longer than 40 characters and they will be cut off by many email clients. Do not use words like OFFER or FREE or exclamation marks for emphasis!!! You will be relegated to the spam folder.

2. Keep it simple stupid. Do not make your emails too long or try to cram in to many offers. You have got a second or so to grab your readers' attention so keep it concise.

3. Let your readers know what to do next. Put a clear call to action on your email; use a link to your website or your telephone number, big and bold.

4. Make it time limited. Putting a deadline on your email proves to increase response rates. Make it clear to your recipients that if they snooze they loose!

5. Time it right. Do not send your email at 10'o'clock on a Monday morning when everyone is manic. It is going to get deleted. Timing is everything so choose a time of day when your recipient will be more receptive.

Pay close attention to just these five rules and I guarantee you will improve your response rates. Good luck and remember the power of email marketing; customer knowledge!

Anthony Braide is Managing Director of Gencia Media Ltd, makers of http://LiveWireCampaign.co.uk

LiveWire Campaign is a UK Company that gives you access to free email marketing to you clients and candidates. No need to pay for expensive software, just create your free account and start your first campaign today. Send a campaign to up to 50 recipients per month free. Purchase a unique Pay-as-you-go voucher if you need to send more.

Visit the website at http://www.LiveWireCampaign.co.uk or call 01565 641481 and speak to an Email Marketing Specialist.

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By Paul Speziale

You can do many things to cut your costs and lower the risks when you market your business. Your marketing does not have to be the bottomless pit of your hard-earned money. Your marketing should give you a return on your investment. Follow these top 10 tips and start increasing your bottom line today.

1. Use Only Direct Marketing

Cost: Cost of Direct Marketing Education, Upside Potential: Unlimited

Direct marketing is marketing that is testable and therefore accountable for your money. Put a code on all your ads, coupons etc. so you know where they come from and can measure the response. Then you can use spreadsheets to calculate exactly what you need to be profitable. It is vital to crunch the numbers to see if a particular marketing idea you have makes business sense.

2. Find a Product That Fits the Market

Cost: Cost of product/service development, Upside Potential: Unlimited

Ninety-five percent of people out there develop the product first then find a market for it. That is a lot of wasted time and effort. Take the road less traveled and look for different ways to market something that is already hot, drastically reducing your risk of failure.

3. Test Everything

Cost: Marginal, Upside Potential: Unlimited

Now that you are using direct marketing, test everything. Test your offers, headlines (of your ads), messages, lists, mediums (newspapers, magazines, internet etc.). Most marketing is a few words away from being profitable and you will never know that unless you test.

4. Use Google Ad-words and the Internet.

Cost: Marginal (with daily budget), Upside Potential: Unlimited

Never before in the history of marketing has there ever been a more low-cost, low-risk and accurate way to test your marketing message. You can test different advertisements, different keywords, different web pages and different locations. You can sit in your office in Iceland and test your advertisement in a four-block radius around Trump World Tower in Manhattan.

5. Change the Way you Speak and Write,

Cost: Free, Upside Potential: Unlimited

Words offer the highest leverage possible. One word, "cost" creates a negative emotion in your prospects mind as they think of their hard-earned money leaving their pocket. Change the word to "invest" and they now think that they can earn more money from the money they give you. Look over the words you use in your business (ads, sales, flyers etc.) to see if they may cause negative emotions in your customers

6. Optimize Your Referral Program

Cost: Marginal, Upside Potential: Unlimited

Referral programs are your highest leverage marketing system out there. Take the time to put in an actual program and not wait until your clients think about it. Of course, that all presupposes that you under promise and over deliver...that always gets them telling their neighbors about you.

7. Up sell and Cross sell

Cost: Free, Upside Potential: Up to 50% more sales

Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Do not be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...

8. Use Bounce Backs

Cost: Cost of paper and ink, Upside Potential: Up to 50% more sales

With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells, but costs you only the cost of the paper and ink you used.

9. Use Sunk Costs More Creatively

Cost: Free, Upside Potential: Limitless

Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.

10. Increase Your Prices

Cost: Free, Upside Potential: Whatever you set your new price to be

Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they will not do it. You do not have to increase them 200% (even though I know a case where a retailer did this and they did actually sell out their entire stock), but just do it 2-5% on select items. No one will notice. In addition, that's all profit for you. You are doing a disservice to your own bottom line by not charging what the market will bear. You would be surprised to learn how much people would value something. If they do not like the increase, try adding some educational information tool with it...now you are justified.

Paul Speziale is a direct marketing consultant / entrepreneur based out of Toronto, Ontario. He has served all industries from manufacturers to retailers, from entrepreneurs to professionals. Besides helping clients, he is working on his own projects. He also volunteers his time for several worthy causes both local and global. You can reach him at http://www.AnelloSolutions.com: Growing Your Business Through Low-Risk, Optimized and Results Based Marketing.

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By V. Michael Santoro

As an author, you possess the true secret to Internet book marketing success - your writing skills. Why? The biggest hurdles that Internet Marketers face is providing original content that is written to satisfy:

• The search engines to obtain good positioning

• Information hungry surfers searching for quality niche content

• The continuous need to provide quality content to maintain search engine positioning and targeted traffic

Becoming an Authorpreneur

An Authorpreneur does not compete using the traditional book-marketing model. Instead, they view their books as products and effectively combine their writing skills with proven Internet Marketing techniques to accomplish better results. This allows them to become an expert within a niche based upon their book's theme.

If you become an Authorpreneur, you can dominate your niche by doing what you love - writing. By understanding the writing process, you will accomplish what other Webmasters fail to either do or pay ghostwriters to accomplish. It is not a matter of well-written material from an editor's viewpoint. Rather, it is well written from an Internet Marketing perspective. For example, Web pages, sales letters, and articles all require different writing techniques to accomplish different Internet marketing goals:

• Theme-based Web pages pre-sell products and convince visitors to continue on to the product's sales page

• Sales pages drive home the product benefits and converts visitors into customers

• Articles provide links back to your Web pages to obtain good search engine positioning and drive targeted traffic to your Website's landing pages. They can also link directly to a Web page that is pre-selling a product, which is a solution to a problem that you discussed in your article.

The Importance of Providing Unique Well-Written Content

Too many Website owners are more concerned about cutting corners and rushing to get their Website online rather than:

• Ensuring that their site addresses the needs of their visitors

• Properly designing their Website's navigation

• Properly writing their Website content to place well in the search engines

• Developing a linking strategy that improves search engine placement and generates targeted traffic

• Developing a list of subscribers that grows into long term customers

By placing well in the search engines, you can increase your chances of making sales and gaining PR exposure by as much as forty-six percent. By knowing how to research your theme-based keywords, and properly optimizing them into your unique and original content, you will achieve what ninety-five percent of authors and Internet Marketers fail to achieve - dominating your niche in the search engines.

Just imagine your book sales, PR accomplishments, and the supplemental income you can acquire by becoming an expert in a niche based upon your book's theme while incorporating an effective Internet book-marketing program.

My prediction is that when we look back, 2007 will be remembered as "The Year of the Authorpreneur" for Internet book marketing. Writers without a solid knowledge of Internet Marketing techniques will not survive online. Internet Marketers without effective writing skills will either fail or have to continue to invest in ghostwriters to survive. By becoming an Authorpreneur, which blends both skill sets, you will be part of the next generation of successful Internet marketers with the added benefit of possessing publishing credentials.

V. Michael Santoro is a published author and successful Authorpreneur. For a free training course on how to become an Authorpreneur, visit his Website at http://www.proauthors.com and sign up for his e-zine. Additionally, you will receive a powerful PDF creation program as a special bonus.

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By Diana D'Itri

Getting prospects is only one piece of the sales puzzle. Once you have interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not your friend. You must convince that prospect, as quickly as possible, that you are the best candidate for the job. If you are not expeditious in conveying your credibility and ability to measure up, then you could lose that prospect to your ever-awaiting competition.

With that said, competition is not always a bad thing. Especially if you can prove that, you are better than they are.

How do you prove that you are as good as you say you are? Use authentic customer audio testimonials to say it for you. Your best customers have a compelling story to tell others about their experience with you and their positive word of mouth can convince your prospects to do business with you.

With so much deceit and hype these days in advertising, an actual heartfelt testimonial heard from a happy satisfied customer, can be the tiebreaker that makes your prospect choose your business over your competition.

We have all been there. Desperate for help with a particular need, perhaps our roof is leaking or we need a new doctor, whatever the product or service, a referral is comforting when we are in critical need of a good service provider.

If we do not have a first hand referral from a friend or colleague, would we settle for a second or even third hand referral? Sure, we would.

The human psyche likes to be reassured when dishing out hard-earned cash for a product or service. Almost any referral is better than no referral, when it comes to entrusting our homes and lives to someone.

Have you noticed you are more inclined to go to a movie or a restaurant when someone else said how good it was? It did not matter whether you knew the person giving the referral or not. Their first hand experience transferred to you, boosted your comfort level and propelled you to go see that movie or eat at that restaurant the next time you were in the neighborhood.

I have a friend, who every time he orders from a menu at a restaurant, asks the server for their opinion about what is good on the menu. He likes the reassurance he gets from their recommendation and it affects his decision on what menu item he tries.

While it is true most businesses have written client testimonials displayed on their web sites and office coffee tables, unless those testimonials are from well-known businesses, sometimes written testimonials are often glossed over.

However, there is an amazing thing that happens when a real customer speaks from the heart, and the listener senses the honesty in the person's voice.

If it is a put on, insincere, most people can tell the difference. When it is heartfelt, that is what moves the listener. It is what they hear.

Just think about the radio. Numerous products are sold by a voice coming through a speaker.

With audio testimonials, your business can compete with the big boys. Recently, Mercury Car Insurance used testimonials to sell their services on television. It must have worked because, for months, they featured the testimonials in many commercials. Just listen to the radio or watch television to observe how many successful companies still use testimonials to support their claims.

There are two ways to capture a live audio testimonial from a satisfied customer and there are several places to showcase them once you have them.

With the increase in broadband capabilities on the Internet these past few years, the Web is one place that audio and/or video testimonials can be effective.

If your customer is a truly satisfied one, then he or she is always happy to oblige by recording a positive testimonial about their experience with your business. However, remember, because they are important to you, be extra kind to them by making the experience as painless as possible. Sticking a camera in front of their face and asking them to answer questions will be challenging for you and them, and does not always result in the best testimonial (unless your clients are actors or used to being in front of a camera). Most likely, your customer participant will feel more comfortable giving his or her testimonial over the telephone, which will create a more authentic, and compelling result.

Your business can capture audio testimonials from your satisfied customers in two ways:

1. Hire a professional review company to help facilitate and record your testimonial participants.

a. An interviewer will record your customers for you. This method authenticates your testimonials and saves you the awkwardness of doing it yourself.

2. Set up a dedicated telephone line that will record and prompt your customers to leave a testimonial.

a. There are audio companies that offer this service for a monthly subscription and you ask your customers to call an 800 number where they can leave the testimonial.

Once you have captured several audio testimonials, it makes sense to showcase them everywhere and anywhere you typically advertise.

· Web site pages

* Place your customer reviews on your testimonials page, front page, or next to areas on your site that can be corroborated by a testimonial.

· Email

*Talk to your web master about Imbedding a customer testimonial link on the top, bottom, or side of your email page.

· On Hold

*Incorporate your audio testimonials into your 'on hold' message so callers can hear them while they are waiting.

· Radio Ads

*Write a radio ad that features your customer's testimonials. (If it is good enough for Mercury Insurance, why not you?)

Seeing is believing, but seeing and hearing motivates people to act. You have worked hard to grow your business. Audio testimonials are a priceless reward for a job well done.

Your prospects will be more motivated to do business with you when they hear the voice of your satisfied customer singing your praises.

Diana D'Itri is Co-Owner of RaveBiz, a testimonial-broadcasting agency. Diana has spent the past four years educating small and medium sized business on how word of mouth & referral strategies can grow business and reduce ad spend.

Visit http://www.ravebroadcasting.com or http://www.competitionscoop.com/landscaping.html to listen to audio rave reviews.

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By Michael Senoff

One of the big Internet marketing breakthroughs you may hear people talking about is using direct mail.

In other words, getting the postal addresses of your email list and sending them offline offers. Many of the top Internet marketers in the world do this and swear they double, triple, even quadruple their sales.

I believe this to be true from my own tests and observations as well. What is even more exciting is that many of these experts are renting lists of offline people and driving them to their websites to capture their email addresses. In other words, expanding their email lists using offline lists.

However, if you decide to do this, you must be careful from whom you get your lists. There is an art to finding a good mailing list and most Internet marketers have not really had a chance to learn about it.

This brings me to a recent interview I did with legendary copywriter Bob Bly. Bob gave me a great tip on making the whole list renting issue painless and easy.

He said, "Never, ever rent a list from a list owner." Why, because you are obviously not going to get an unbiased answer when you inquire as to the quality of the list. A list owner can, (and probably will in many cases), tell you whatever you want to hear.

Bob said always go to a good list broker. A list broker is someone who finds lists for you, does all the work, and then delivers you the exact list you are looking for.

The way Bob explained it to me was it costs you nothing to use a list broker since the list owner, not you, pays him. Plus, it is in the broker's best interest to please you and give you what you want since he wants your repeat business. If he messes around and gives you a non-responsive list, or does not actually go the extra mile to make sure you are happy and successful and make money from your mailing, then he knows you probably will not be back.

This may sound like simple advice. But the fact is most Internet marketers have never dealt with offline lists before, and it can be a very different animal than online lists and joint ventures.

And so, if you are going to be expanding your Internet marketing business by going to offline lists and trying to drive them to your online list, make sure you consider the advice Bob gave in the interview.

It could save you a lot of time, money and frustration.

For 117-hour marketing advice from gurus in all aspects of direct mail marketing, go to Michael Senoff's http://www.hardtofindseminars.com/audioclips.htm

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By Marc de Bruin

It is not what you know; it is whom you know. That saying goes around quite a lot. It definitely has a lot truth in it. I do not think it is the only truth about getting and keeping your business up and running. There are many, many more options. For the sake of this article, I will focus on networking as a client generator, and it can make you see the usefulness of having many business relations.

Networking forms a very important part of every small and medium sized business owner’s activities. There is a lot of business done over breakfasts, beers and barbecues with fellow business people. Let’s face it; it’s an easy way. Not only can you have a good time getting together for a couple of drinks, when you know it can benefit your business, as well, the fun just gets better!

When I first started as an attorney in the Netherlands, I didn’t understand much about the concept of networking. I didn’t even have a concept. The older partners suggested that I join groups like Rotary or Lions, and business oriented ones. I started to get an idea. The joining wasn’t for the fun; ultimately, I had to join the groups for the good of the firm and my practice.

I didn’t particularly like the whole idea of joining up with people, not because of me as a person, but because of the potential business that might come from being part of the group. That didn’t align with my values at the time (we’re talking 1994-1997). Now, several years later, and immigrated to Australia, I honestly enjoy networking, and am always on the lookout for other interest groups I can join.

It took me years to see and understand the value of networking in terms of creating relationships and building up businesses, and in my current practice, I absolutely make a point of stressing the importance of it to my clients.

For me, the value of knowing people became very apparent, when I moved to Australia with my family. Knowing no one at first, starting completely afresh with no history whatsoever, networking has proven highly valuable in getting my Coaching and Body Stress Release practices running. I linked up with Toastmasters International and two breakfast business referral groups, created a Dutch networking group, and set up a “coaches coffee club”, together with a fellow business coach.

My intentions were two-fold: getting to know people for the sake of getting to know them and to build new friendships, and of course for the sake of establishing business relationships and promoting my work. The two go very well together. There is not a part in me anymore that feels uncomfortable with it. Establishing friendships often is serious, and establishing business relationships often means friendships.

If you are serious about getting and keeping your business running, I urge you to look at many networking opportunities. I must confess, my personality type, (according to the Myers Briggs Type Indicator), is not naturally inclined to network and mingle easily, so for me, it was a learning curve. Factually, tapping into networks is so valuable, and made doing so a lot easier. Do not get discouraged. If you do not particularly like large crowds, just be clear about your outcome, and enjoy the process!

Here are a couple of resources for you to tap into when you are looking for networking opportunities:

- Referral Groups: Breakfast Network International (BNI), the Leads Club, local business referral groups, to be found via your Chamber of Commerce or Small Business Field Officer (or similar authority).

- Service Clubs: Lions, Rotary, Zonta, Kiwanis, Round Table, Junior Chamber, Soroptimist, to name but a few.

- Public Speaking Groups: Toastmasters International, Rostrum, National Speakers Association, etc.

- Special interest groups within your line of work, in my case for instance the International Coaching Federation, the Australian Life Coaching Society, Coachville. There are many others to be found in your specific expertise.

- Local business groups like Chambers of Commerce, Business Women’s Networks, Networking events organized by local government, etc.

- Self-initiated interest groups, like my Dutch networking group, the Coaches Coffee Club, etc.

- Local hobby groups: bridge, crafts, cars, motors, plants, or whatever it is that takes your fancy.

- Any other online and offline networks you can find in local, daily, or weekly newspapers, on the internet, through referrals, in Yellow Pages, and via local business advise bureaus. You will have to keep your eyes peeled for opportunities, and scour through all available means of communication.

- Make “being in contact” a structural thing on your to-do list. If you haven’t spoken to someone you know for a couple of months, send him/her an email, or give him/her a ring. They’ll appreciate it, and brings you back into their awareness, which is where you want to be for sure!

Go out and do something. Sitting still and waiting for the clients/customers to come in based upon your current contact lists may pay off in the long run, if you are able to stick around long enough…..It is smarter to take pro-active action, and create your own network of people you meet or speak to regularly. This will absolutely increase your business volume in the short term, and give you a very steady base in the future as well.

Marc is a certified life/business coach, master NLP Practitioner on the Sunshine Coast in Queensland, Australia. He specializes in restoring people's health, and coaching professionals and small business owners at critical junctions in their careers and/or lives, so they can move to the "next level".

Marc de Bruin is a certified life/business coach and master NLP practitioner on the Sunshine Coast in Queensland, Australia. Email him for a free phone or face-to-face session on marc@landmarc.info

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By Juste Gnimavo

There are two types of marketing: unsolicited e-mail (cold selling), and opt-in selling. Keep them in mind when you create your messages and build your subscriber list. I highly recommend you do not engage in cold selling. This is considered spam. If enough people report your address as spam, you will be banned from ISPs and search engines. The occasional sale you see from cold selling will not be enough to compensate for you being blacklisted on the internet.

On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled, bad business. With an opt-in list, people ask to be added to your subscriber database because they are interested in your topic. Opt-in subscribers should always be given the option to opt out.

However, you would be surprised how many people do not bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.

When preparing your autoresponder messages, it is imperative to strike a balance between excitement and hype about your product.

You must avoid wording your messages so they look, feel, and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages. For example, no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph.

Here are also a few other deadly spam sins to avoid:

Just about every e-mail program has built-in spam filters that route unwanted messages to a separate folder, often called a "bulk" folder, whose contents are routinely deleted by either the program or the owner of the account. Following the suggestions above for avoiding spam-type messages will go a long way toward ensuring your autoresponders is not diverted to an early grave.

Here are more tips on beating spam filters and verification programs:

1. On your "Thank You" pages, remind your subscriber:

- His must check his email for a confirmation message from YOUR NAME (or your email address) and must click on the activation link in order to receive YOUR OFFER.

- If he is using spam blockers such as SpamBully, SpamArrest, Earthlink, KnowSpam or FilterMy, and did not get your email: it may have been blocked by his computer's, or ISP's spam filters, or trapped in his spam (or bulk) folder.

- If he does not receive your welcome email, indicate to him to check his trash or spam folders.

2. 4 steps to follow in sending your messages in the mail box of your subscribers.

- Never, begin your subject line with ADV: or include the word "advertisement".

- Never use the word "free" in the subject line-especially in all caps.

- In fact, never use the word FREE (in all caps) anywhere in the message. If possible, avoid using all caps altogether.

- From address: When you set up your web site and associated e- mail accounts, do not name any account sales@yourdomainname.com - this guarantees you an automatic trip to the bulk folder.

- Within the message: Never say "for free? (!)" or use the words "extra income" in the body of your message. Recently, many internet marketers attempting to bypass spam filters have begun breaking up the word "free" anywhere it appears in their sales copy: f-ree or fr.ee are the most commonly used methods.

3. Formatting your autoresponder messages.

Every e-mail program is different, allowing different line lengths for their viewing windows. If your e-mail program allows 75 characters per line, it may look fine on your screen-but when you send it to someone whose program allows only 70 characters per line, those last five characters get moved to the next line and break up your message with those pesky > signs.

Another potential problem is the font you choose.

Fonts like Courier New are fixed-width: every character takes up the same amount of space. However, fonts like Times New Roman and Arial have varying width according to the character.

Do not write your message in 16-point Impact Red or other "flashy" font styles and sizes.

This does not draw attention to your product. It draws attention to your inexperience. For the most part, keep your entire message in the same font and type size, (10-point size is best in nearly every case) and make sure each line is 60 to 65 characters long. When you reach the limit, use a hard return to start the next line rather than allowing your word processing program to wrap the text.

Use emphasis like color, bold and italics sparingly for effect.

4. Structure your messages and make sure you easily keep reading.

Do not stuff your messages with "cool" graphics, animated smiley’s, or a dreaded Flash presentation. This slows down load time considerably, and many people will not wait for your incredible pictures to appear on the screen. Tell them exactly how they will benefit from it, and put substance in your send-outs. People want to know that you know about what you are sharing!

5. Do not use chat language in the text of your message.

Even to people who know what LOL, IMHO, or IOW stand for.

This is not professional and does not score you any "friendly" points. In addition, if your subscribers do not know what these abbreviations stand for, they will be quick to dismiss you as inept. In case, you do not know yourself: LOL=laughing out loud, or laughing on line; IMHO=in my humble opinion, or another meaning.

6. Do remind people that:

1. They are receiving your message because they requested more information, or a friend suggested they would like to receive the information.

2. They can opt out of further messages using a link you have provided at the end of the message.

Keep your messages out of spam oblivion by adhering to these guidelines, and you will see your sales and response rates climb.

Juste GNIMAVO is an Internet Marketer and Owner of http://affiliate-internet-marketing-tips.com. To find Advanced Internet Marketing Secrets and email marketing software visit => http://affiliate-internet-marketing-tips.com internet-marketing-tips.com

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By Mark Spall

Most marketing gurus now agree on two key facts that apply to almost any business:

* it takes at least seven ‘touches’ to turn a prospect into a sale.
* it costs at least seven times as much to secure a new customer as to keep an existing one.

Which means every successful business needs to have three tools at its disposal:

* One to secure the loyalty of its customer base.
* A second, to deliver those seven ‘touches’ after a prospective client first makes contact.
* A third, that allows existing satisfied customers to pass referrals to friends, colleagues, and contacts.

In addition, one simple marketing technique can do all three jobs – efficiently, measurably, and cost-effectively. That tool is a carefully crafted and targeted newsletter.

Groaning at the thought of the effort required on your part. Then groan no more! There are companies out there that will design, write, and deliver your newsletter! All you have to do is service the extra business that will generate from your client base.

Knowing there are people who will do the painful stuff for you, read on to find how newsletters make such a difference.

It is a fair bet that someone out there right now is ready to buy what you are selling. However, they will buy from your competition, either because they do not know you, or because they have forgotten about you.

With newsletters, you can reach out on a regular basis to your customer base. This valuable content will raise your profile, encourage repeat business, generate referrals, and be a permanent reminder of your brand and the value you offer.

…but it has to be professional!

Keeping your existing customers should be at the front of your mind. In fact, it should be the first thing you think about when you are looking at the marketing budget. This is where carefully targeted spending can and will deliver the best return on investment.

A quality newsletter, delivered just often enough (but not too often), and offering something genuinely interesting or valuable to your customers, will ensure that customers are:

* reminded about your company, and its products and services, at regular intervals
* inspired and excited by stories from other satisfied clients
* informed about new offerings – and, perhaps, given valuable introductory offers
* encouraged to pass on your details to friends and colleagues

Many businesses make the mistake of writing a newsletter ‘in-house’, – but its common knowledge that unless a business specializes in copywriting and design, it can accidentally create a lasting negative impression, and do more harm than good.

For example:

Imagine: You have just opened a bookstore. Your first customer comes in. They probably will only say ‘hello’ to you. Then they will start looking at the books – browsing. If you are very lucky, they will buy one. More likely, they will put the book back on the shelf, and depart without more ado.

So how would you respond?

Well, you could say ‘Excuse me, are you planning to buy a book?’
You could say, ‘This isn’t a library, you know.’
Alternatively, you could say, ‘That’s an interesting one, isn’t it? Have you seen his latest?’

In other words, you could actively encourage that customer to come back and keep browsing until they find something they want to buy.

A good newsletter is just like that. It was not written to sell your product directly – or at the very least, not all the time. It was written to encourage active browsing. To make your visitors come back to your website, repeatedly, until they are ready to buy. Think about that bookshop again. Suppose, as your browser was leaving, you said this: ‘I can see you’re a keen reader. Would you like to sign up for our free newsletter?’ Why is that so important? Well, think about it. If the customer says ‘yes’ you’re going to get their name and address. You are going to be able to send things to them – and get a better idea of their likes and dislikes.

In addition, you will know that when there is a new thriller on the market, that first customer will be eagerly awaiting the chance to buy it. The equivalent tool on your website is a form inviting visitors to sign up to the newsletter – and it should be there on every page. Because what you really want, is that visitor’s e-mail address – along with their permission to send them your newsletter. In marketing terms, that is pure gold. In the course of time, you will be able to build up an ever-growing list of people who are actively interested in what you do. You really could not ask for much more!

Therefore, your first contact with that customer was not a sale. It was that friendly invitation to sign up for your newsletter. The sale came much later – possibly after six or seven newsletters.

To sum up:

A good newsletter can:

* Secure the loyalty of existing customers – and remind them about the full range of products/services you offer
* Win the confidence and interest of potential new customers who have paid only one visit to your website
* Make it easy for existing customers to pass referrals to people they know who are likely to be interested.

Mark Spall is a Business Coach and helps his clients with practical advice on how to develop their businesses. More on using newsletters to power drive your business can be found at http://tinyurl.com/ylaqew.

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By Liz Tahir

Curt and Justin were life long fishing buddies. Now, in their retirement, together, they had taken up the art of ‘do-it-yourself home-improvers’. Curt decided to tackle wallpapering his living room. When he finished the job, he proudly called his friend over to see his handiwork. Justin was very impressed. In fact, he liked it so much; he asked his friend if he could get the same wallpaper for his living room. Their homes were practically identical in size and layout. Curt thought this was a great idea. Therefore, Justin asked him, “how many rolls of wallpaper he bought for the job?” Seven was the reply.

Justin went right to work and when he finished, called his friend over to his house. “Ah, man, that looks really good”, said Curt. Then Justin said to his friend, “But you know, Curt, it’s a funny thing; our living rooms are the same size, but I had two rolls of wallpaper left over! How come?” To which Curt replied, “You, too? That’s exactly what I had left over!”

Poor Justin; he asked his friend the wrong question. He should have asked how many rolls of wallpaper he needed to use for the job, not…how many rolls of wallpaper had Curt bought for the job.

Knowing the right questions to ask can have a dramatic effect on our success. Not having good information, or not getting the answers we need in doing our jobs can make all the difference in the world. What is hard to realize is that this is often of our own doing. How many times have you been surprised to learn of a turn of events and then asked your employees “Why didn’t you tell me that?” only to have they reply “You didn’t ask me.” Since it is illegal to strangle them when they say something like that, the best course is to figure out how to avoid such communication traps.

The secret weapon of power negotiators is being skilled in asking questions. Why? One of the reasons is that questions get the communication going and encourages the other party to talk, to share information with you. In addition, what you always, always, are looking for is information, particularly something you do not know. Even when you think, you know the answers, get in the habit of asking questions; at least, it will confirm your knowledge. In addition, if you have somehow missed asking the right question, the answer you require will come out, the more the other party talks, and you are talking less.

Of course, we are not talking here about hard interrogation. There is a difference between asking relevant questions and the demanding, rat-a-tat-tat fire of interrogation, as if you were the chief of police. Such action can rank anywhere from offensive to intimidating. In addition, you do not want to put people on the defensive. Asking a question like “How could you possibly have made that mistake?” will solve nothing. The person will just feel compelled to defend his actions. Something as if “What do we need to do to avoid this happening again?” is more likely to get you the answers you require. Your goal is to make sure people are comfortable about opening up and communicating with you.

Train yourself to ask open-ended questions, ones that require complete answers, not by just yes or no, but that require longer, answers that are more expansive. Questions that begin with ‘Why’ or ‘What’ or ‘Who’ will tend to elicit more communication. In addition, you will have more chance of getting all the information you need.

I have a question I try to remember to ask every time an associate discusses a situation with me. At the end of our discussion, I ask, “Is there anything else I need to know?” Alternatively, it may take the form of “Is there anything else we need to discuss?” It is the words “anything else” that are important here. Once asked, I pause and wait for a reply. That is my fair warning of their obligation and their opportunity to tell me everything that is relevant to this situation. No surprises later. So get in the habit of performing this little routine. You will have fewer surprises and no one will ever again be able to hide behind the cloak of “well, you didn’t ask me” or “I didn’t know you wanted to know.”

Sometimes, we do not get the answers we need because we do not listen. Learn to be a good listener. Be sensitive to the possibility that you may be asking your associates the right questions, but not listening to them when they try to answer. Alternatively, maybe you are so fast and sure in your own thought process, that you interrupt and do not give them the opportunity to finish what they are saying before you jump in. Alternatively, you finish their answer for them. Curb these tendencies.

Listening is not passive; a good listener can take complete control of an exchange between people. When you listen well, you earn the trust of others. People come to you with their problems, and their opportunities, when they feel they can trust you to listen.

Your ears may be the receptor for the sounds you hear when you are listening, but something else about you is equally important: your eyes. If you are not making good eye contact or are continually moving around, the other person will not “feel” listened to. They will know you did not hear them. Look directly at the person the whole time they are talking. If it is a particularly long dissertation, you can look away or look down to jot a note, but only for a second before looking right back at them. When you do not maintain this direct eye focus, the person will feel that you do not think what they have to say is valuable to you anyway, so why bother fully answering your questions or coming to you with information.

Having good information is critical in business today. It is yours for the (right) asking!

Copyright 2006, Liz Tahir

Liz Tahir is an international marketing consultant, speaker, and seminar leader, whose mission is to help companies be more effective and profitable. Based in New Orleans, LA, USA, she can be contacted at (504)-569-1670; liz@liztahir.com; http://www.liztahir.com.

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By Kevin Sinclair

You need an article for your newsletter, and you need it now. In fact, you can spare only forty minutes to get the article written, edited, and slotted into place.

Breaking it down, this means, you have to write the first draft in around 30 minutes. Not a lot of time - especially if you do not consider yourself much of a writer. The good news is that you can do it - and do it well. Here is how to generate a 400-500-word article in a short time.

1. Turbo-Outlining.

Give yourself 5-10 minutes for this part of the process. If you already have a topic in mind, you are in front. If not, you have exactly 90 seconds to decide. Presumably you understand where your readers are coming from (if not, you are in big trouble.) Use those 90 seconds to jot down words or phrases that summarize anything that is likely to be causing them a problem. Naturally, this needs to be a problem that YOU can help solve in your article.

From this list, choose the topic that appeals to you most. Now - in three and a half minutes - it is time to outline the article. Use these headers to guide you:

a. State the problem - and promise a solution. (Just jot down quick notes at this stage.)

b. Outline the process for solving the problem. Divide this into 3-5 logical steps. Label each step (this will become a sub-heading in your article).

c. Jot down points you want to make in your conclusion. This can be advice on how to ensure that the problem does not recur, or offer links to resources that can help. End on a positive note that leaves the reader feeling glad that he read your advice.

2. Speed-Writing Your First Draft.

Allow 20-25 minutes to write the first draft. Spend an extra few minutes on the first paragraph. This is where your reader will decide whether to continue reading. Your job is to show you understand exactly what the problem is and to sound confident that you can help them solve it. Do not use long-winded sentences or ramble on about how awful it is - just get to the point. By the end of the first half-dozen sentences, your reader needs to feel connected to read more and find out the solution.

Each of your 3-5 sub-headings should clearly indicate what the following paragraphs contain Remember, many readers skim-read an article to see if it is worth reading. Look at the words you have chosen - can you rephrase these headings to make the whole process sound simpler or faster?

Under each sub-heading, write two or three paragraphs pertaining to the problem-solving strategy you are outlining. Since you are writing this quickly, it is likely you will automatically adopt a forthright, casual tone. If you find yourself writing in overly formal language, stop, and reconsider. The best 'how to' articles use simple language and everyday terminology. Make it as easy as possible for your reader to follow.

The ending is just as important as the opening paragraph. It is vital not to let the article fizzle out in a weak conclusion. You need to leave your reader feeling inspired, energized, and confident that they can follow your advice and fix the problem.

You can:
- tell them how much time/energy/money they will save by following your advice
- Share a 'secret' of some kind that will help them move on to the next step (be more successful, save even more time, etc)
- point them to further helps or resources. (These can be provided by you and your web site, or by others who have a level of expertise.)

3. Tweak and Polish.

After thirty minutes, you should have an excellent basis for your article. If you can afford to take fifteen minutes out at this stage for a cup of coffee or a quick walk, do so. It is always better to take a break before editing your work. If not, just start reading it from the beginning. Check for these things:

a. Spelling and grammar. Your computer should do most of the work here, but a computer can miss typos or offer strange advice when it comes to grammar. You need to read it through yourself for flow and overall impact.

b. Wordy sentences or phrases. Weed them out!

c. Badly-phrased advice. If a sentence does not flow, write it again. Think of how you would explain to someone else in a casual conversation. Does your writing reflect this?

d. Missing steps. When you are familiar with a process, or trouble-shooting, it is all too easy to leave out a step or a small but vital piece of information. Run over the whole process in your mind to make sure you have not left anything out.

Now, you should have a finished article that will prove both interesting and helpful to many of your readers. At worst, it will be competent. At best, it will surprise you with what you can achieve in a short time!

Kevin Sinclair is the publisher and editor of http://besuccessfulnews.com, a site that provides information and articles on how to succeed in your own home or small business.

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By Delia Passi

Salesperson Rick escorts prospective customer Sandra to the door, and shakes her hand, then turns back to his office.

Rick (to himself): “That went great. I managed to hit every selling point and ask all the important questions. I am sure she is confident that we have what she wants. She will go home, get permission from her husband and probably bring him back, and sign the papers. If I don’t hear from her by the end of the week, I’ll follow up.”

Sandra (to herself): “What a waste of time, and like I have time to waste! I do not think he listened once to what I was saying, or maybe he was too preoccupied trying to get through his pitch. I hope I find someone soon who will be the right person to help me find the right car and the best deal. This is so frustrating.”

Selling is a communication process. Communication means the transmission of ideas or information. With women, the communication process becomes a bit more complex than just making your pitch or gathering information. It is apparent through my many years of training salespeople that selling to women is harder than selling to men. Women take longer, need more input, expect service that is more attentive, and require more follow-up. I have heard the same story repeatedly: Women are tougher customers to do business with, and they demand more service than men do.

So why bother? By now, you already know the drill. For one thing, anyone who succeeds in selling and servicing women customers will tell you that the extra effort will pay you back in multiples. You could say that 1 + 1 = 3. That means, sell well to one woman and she will reward you with her business, her loyalty (more business), and probably a large number of referrals to other women (and the beat goes on).

For another, there is an even larger payoff as well: Once you can effectively sell, market to, and retain women customers, you will have the tools to sell more successfully to anyone. Men may not need the extra attention—but will appreciate it. In addition, almost any target market you can name demands attentive adjustments to their way of shopping, deciding, and buying. Think minority markets. Think ethnic markets. Think Baby Boomers. Think seniors. Think about it: That means a lot of new business.

Now whether she likes the sales experience or not, eventually she has got to buy from someone. However, when given a choice, a woman will go out of her way to do business with someone who provides the experience she prefers.

What does this mean to you? As a salesperson, you can create an advantage for your product by providing an experience that cannot be found at your competitors.

Being the first one on your block to master the technique of selling to women is also more valuable than her business alone. Let’s face it: women talk. They like to share stories and compare notes. They care about sparing their friends or family unpleasant experiences.

The New Woman Customer

Women today have the discretionary and disposable income to buy more of whatever they want. They are the largest and best growth market out there—and they are never going back to the way things were.

The growing ranks of well-educated women are the ones who will go on to become the high earners in their professions. In addition, in corporate America, right now women hold the majority—50.5%—of management and professional jobs, according to Catalyst, even though they make up only 46.5% of the U.S. labor force.

That spells serious money to spend. Now that their lives have grown, women act even more decisively not only as buyers, but also as gatekeepers and deal-breakers. Clearly, we are well past the era of the dependent woman, whose access to financial wherewithal and purchasing decision-making was more passive and secondhand. The new breed of woman consumer today is educated, informed, and more empowered than ever.

Tips for car dealers:

1. Get your business in order first. That means making sure your showrooms and your environment/individual offices are women friendly.

2. Create a business and marketing plan to increase your business among women. Dealers who made the effort to create a plan have increased their sales among women up to 50%.

3. Put your active listening skills into high gear. Women claim that they are often “not heard” or understood.

4. Be patient. Recognize that women take more time in the sales process. Use this time to learn more about her.

5. Build trust with your women clients. That means returning her calls the same day, calling her quarterly just to connect, create anywhere from 5 to 10 points of contact throughout the year which can include newsletters, emails, holiday cards, etc. The more valuable the client, the more points of contact!

6. Be religious about the seven-step process to selling to women so that you will exceed her expectations and build your business through loyalty and referrals!

Delia Passi is president of MedeliaCommunications and former Group Publisher of Working Woman and Working Mother magazines. She is a nationally recognized speaker, sales trainer and author of the Winning Strategies for Marketing and Selling to Women, audio book series. For more information visit http://www.deliapassi.com.

Delia Passi is the nation’s leading authority on Selling to Women. As President and CEO of MedeliaCommunications, Passi supports companies in their efforts to be the very best in their industry at closing the deal with the woman customer and retaining that customer forever. Passi is a prominent speaker, trains thousands of sales representatives each year on how to better sell to women, and couples through a series of sales development, training programs that she has created. Passi is also the author of Winning the Toughest Customer, The Essential Guide to Selling to Women (Kaplan, 2006)

As a consultant to numerous Fortune 500 companies, Passi has had great success in forging strategic partnerships with corporations through sophisticated and unique programs that increased product/brand visibility, strengthened brand/product position, created greater credibility, and delivered a larger audience among women. Client companies include Washington Mutual, UPS, Xerox, Office Depot, HP and UBS.

Passi’s knowledge is complimented from a successful career of proven sales, marketing, branding, and entrepreneurial experience. Prior to founding MedeliaCommunications, Passi was the Group Publisher of Working Woman and Working Mother magazines. She began her career with the Xerox Corporation and quickly became one of the company’s top producers. It was when she switched to selling advertising that she recognized how a different approach worked so effectively when selling to women, who dominate the publishing environment.

Passi regularly speaks on Selling to Women, Marketing to Women, Target Selling, Target Marketing, Selling to Baby Boomer Women, Selling to Affluent Women, and Selling and Marketing to Women Business Owners across the nation. From 1998-2003, Passi sat on several advisory boards including Women in Communication’s Golf Matrix, Save the Children, NOW, and Boardroom Bound. She recently joined the New World Symphony in Miami as the Branding Committee Co-Chairperson for the Board of Directors.

Passi earned her BA degree in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle, NY. She resides in Aventura, Florida with her husband and three daughters.

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By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

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By Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chums who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more people have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see a few more stores popping-up and you will be, yes, we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-fewer purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion, as the first step.

Search Engine Optimization and postings, Link Exchanges, Affiliate Programs, and Banner Advertising are some of those techniques that have been used for this purpose by most of the online business owners for a long time. Though this had been enough for your market presence and brand building a few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system being built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote his or her business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre for Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. In addition, viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical expertise.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business, or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool, where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video. Those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like, "Order Now!" just below a video that shows the promotional video, below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page, ordering page, or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast-paced advertising matter customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! In addition, making the viewers click on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners. You can show your promotional video in the banner, and make your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it wherever you want to place the banner. It is that simple.

Email Signature Tool

Did you even know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than three hops from the originator. It means there is an elevated chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi-level marketing basics, then you would definitely understand the chances that your emails would be read by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked it shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page, and even on the Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To be listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added as a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

Therefore, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

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by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

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By M.Planet Lubowa

Every successful online marketer says this is the bar-none, top-of-the-list, number one-way to guaranteed success for any online venture.

What is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet, word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your doorstep begging for your product or service?

This word of mouth is what we call viral marketing.

However, word of mouth does not come easily. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you will have is negative.

I am sure you have heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers are not happy, you will have to work ten times harder and spend more money on advertising to sell your product.

You can benefit from positive word of mouth two ways. These are:

1. It is free advertising. This is self-explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they have had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they will instantly trust you. Trust is a huge barrier to break down when it comes to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building. List building by referring ten people from your own efforts, and then these ten will go on to build your list up, to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, look below. Your list can grow exponentially without you ever even having to lift a finger again. This is a completely new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let us say you enroll SEVEN people from your paid advertising or any other form of advertising. Seven is still conservative for a completely FREE program... In addition, let us say each of those seven told seven people and enrolled them and each of those enrolled seven people and so on…

That would look like this:

YOU
1x7 Members =7
7x7 Members =49
49x7 Members =343
343 x7 Members =2,401
2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! In addition, you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That would be a whopping 111,110 subscribers!) Or 20? I will not even do the math on that one, because frankly, you would not believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it is all free advertising!

If you think, the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now FREE!

When Yanik started out several years ago, he did not even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a lifetime.

That is how powerful viral marketing is. Do not skimp on using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa. M. Planet viral Internet marketing websites. For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com.

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By Paul Mccord

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new clientele is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass direct mail, advertising, or purchasing leads, would you be willing to implement it? Of course, you would!

Taking the time and effort to keep in contact with past clients will grow your business through new direct sales to the client and generating referrals to qualified prospects.

Often sales people complain that keeping in touch with past clients takes too much time, effort, and money. Considering the return on investment, this is not true—at least for most sales people. The key is finding a way to communicate that is time efficient, relatively inexpensive, and effective.

Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if possible.

What is a “touch?” A touch is any communication from you to your client—email, telephone call, snail mail, postcard, holiday card, in-person meeting, or any other method of getting in front of your customer. If you are communicating with the client, you are touching them.

What is the most effective way to touch your past clients? Studies have shown that there is not a “best” way to touch the client, but rather, the most effective client communication programs enlists a number of communication formats.

Is sending 14 emails a year effective? Is sending 14 snail mail pieces a better choice? Is making 14 phone calls a better option? Is sending 14 postcards a viable option? What alternatives will work the best? However, constructing a campaign using a combination of these methods could be a very effective program. For instance, setting a marketing calendar to send 4 postcards per year, 6 emails, 2 snail mail letters, one phone call, and one holiday card during the course of the year allows you to touch your clients approximately once every 3 ½ weeks during the course of the year.

However, what do you send? What do you say 14 times during the course of the year? The content of your communication is just as important as the fact that you sent something. When you communicate with a past client, the fact that you have something in front of a previous customer is not necessarily a good thing, in and of itself.

Many traditional marketers will disagree. Much traditional thinking says that any time you get your name in front a client it is a good thing. However, is a 3-second trip to the trash for your expensive postcard or letter the best use of your money?

Whether or not your communication campaign is effective will depend on what you are communicating. If you send junk, just to send something, your customer will quickly learn to ignore you and your communications and everything you send will take that 3-secnd trip to the trash. On the other hand, if your communications offer something of interest and value, you will train your client to pay attention to you.

Which would you rather have: a client that ignores you or one that pays attention to you?

I assume you would rather have a client that pays attention to you. To train your clients to pay attention, and, therefore, to keep you at the top of their mind, you must figure out how to send them communications that give them value. Can you offer a special for them or someone they refer to you? Can you provide them an annual or semi-annual update on their purchase? Can you send or email them articles of interest that relate to their purchase or an interest of theirs? What you send does not have to be large or costly—it just needs to be of interest to the client.

A program such as this requires thought and considerable customization of content, but the payoff can be enormous. Think about what you are sending and what it will—or will not—communicate about you and your business. If you want your clients to think of you and not ignore you, then take the time and the effort to make sure you are sending value. If you are not sure it has value, it probably does not. Marketing to your client database should be at the top of your “to do” list and your campaign should be constructed with the thought and care as if you were marketing to the most important people in the world, because for you, they are.

Author and trainer, Paul McCord is a leading authority on prospecting, referral selling, and personal marketing. His book, Creating a Million Dollar a Year Sales Income (John Wiley & Sons) teaches the strategies the million dollars a year sales superstars use. http://www.powerreferralselling.com

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By Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

Do this in a variety of ways. Follow some basics steps to ensure retention. Here are some tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you are sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company where they are buying.

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number, and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plans focus on up-sell while others may only focus on retention. Base the communication plan you implement on the proper categorization of your customer.

3. Show your thanks. Once you have acquired a customer, do not forget to thank them. This may seem trite. However, done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they have made and the company they have chosen.

4. Provide consistency among all touch points. Once you have acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they have purchased a product and received an answer to their