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By Keith Baxter

A common saying in the Internet Marketing community is, 'The money is in the list'.

Unfortunately, that is an inaccurate statement.

The line should read, 'The money is in what you do with that list'.

This all begins with a lead (otherwise known as an opt-in).

When you are building your business, you engage in marketing to entice people to become interested in your product.

These people become leads that either buy from you or do not buy from you.

The ones that do buy from you then become your customers.

While this is not rocket science, we are trying to establish your visitor value at this point.

Let us talk about how to determine your visitor value.

First, we want to know what your conversion rate is for generating a lead.

Do this by taking the number of people that opted into your site and dividing that by the number of unique visitors. For example... if you had 50 opt-ins and 1000 unique visitors, your conversion rate is 5%.

Next, if 10 of these leads (opt-ins) generated $10 each in sales, then you made $100... still with me.

If you made $100 and have 1000 unique visitors, then your visitor value is $.10 per visitor.

You are better off determining this value at the end of each month, as it will change month to month.

However, knowing this number is the key to your ad budget for future lead generation.

Let us move on...

If only 10 people out of the 50 leads became customers, then what do you do with the remaining 40 leads?

It is simple...

You get them to do what they have already done in an effort to boost your visitor value!

Confused? Fear not... all is explained shortly.

If you can get the lead to opt-in to another form, (which they have already been conditioned to do) and are paid on that opt-in, then guess what... you have increased your visitor value from a lead that was not going to convert into a customer.

This is the power of CPA Networks. They give you the opportunity to increase your visitor value by paying you on form submissions. An excellent way to promote a CPA offer is by simply adding it to the end of a follow-up sequence.

In this article, I showed you how the money is not in the list, but in what you do with that list... how to determine your visitor value... and how to increase your visitor value with CPA Networks. My goal is for you to determine your visitor value today, take the simple action of adding a CPA offer to the end of your emails, and enjoy the returns that come with this.

Keith Baxter is the president of http://www.ModernClick.com, the fastest growing CPA Network online. Modern Click is the perfect network to use when applying Keith's tactics.

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By George Ishee

The answer might surprise you - Develop a pro-active "human proof" referral system and use it all the time! It is that simple.

When I ask most people, "how do you successfully grow your business," they often tell me, "it is by word of mouth or referrals." Yet when I ask them what system (or methodology they use) to obtain referrals, they do not have one. It is a random process at best.

Statistics show that today, it takes six more times the effort and money to get a new client to buy from you, as it takes to get a second order from an existing customer or a referral. So why do people not ask for referrals from everybody they sell?

The reason is that there are emotions involved. Most people do not feel comfortable "asking" for referrals. Here is a rule - If you do not ask for a referral, you will not get many. When asking for referrals do you ask like this, "Do you know of anyone that might like our services?", and the answer you get is usually "no not at this time, but if I do, I will be sure to tell them about you".

We have found that when you put an automated system in place that asks for a referral, every time to everybody that buys, your referrals go up and so do your sales. You can usually expect to obtain at least one new "referred customer" from every five new customers asked. That's a 20% increase in business without spending a dime on marketing or advertising.

So what should you say to get a referral? Here is the key - People think in pictures; so when you ask for a referral, it paints a picture in their mind of whom they can refer. Ask them "Do you have any clients that might like to take advantage of the savings and or quality services you just received? If you could take a moment and scan through your rolodex and see if anyone comes to mind that you could refer, and then put their contact information on this form".

In addition, you should have a series of 3 - 5 steps mapped out that lead up to asking for the referral. It should look something like this.

1) Send a thank you letter or email,

2) Follow up with a quick phone call,

3) Follow up with another email to ensure everything went well after you delivered the product or solution.

4) Finally, send a letter or email with a script saying: "Dear (customer), based on our previous communications, I know you are happy with the product, service and follow up. I would like to ask a favor. Would you be kind enough to refer up to three people that you think might be interested in receiving the same quality and savings that you have experienced? Check your rolodex or any clients you have dealt with in the last 30 days and put them on the form I have provided. I have attached a simple form. Again, thanks for being our customer and putting your trust in us."

5) Put a note on your calendar to call them in 4-5 days and ask for the referrals if you did not receive them.

6) Put it on an automated process system. Every new customer that calls you, and purchases from you, it will ask for a referral every time...Without Fail! You need to ask every new customer because:

• They just made the decision to choose you instead of the competition!

• People want to tell other people about their good decisions!

• You have just provided them with a valued solution and are on the top of their mind!

• You have not had a chance to mess it up yet!

By automating, the process of politely asking for referrals at your customer satisfaction stage of relationship, you will obtain at least one new customer via referral for every four customers asked. It is like buying five customers and getting one free!

If you want to increase your sales by 20% without spending a dime on marketing or advertising, implement a system, which is automated, and "human proof". To learn more, review the digital brochure at www.plumtreemarketing.digbro.com or call 770-352-0662 for a free 30-minute business evaluation to improve your referral system.

George Ishee is known as a sales funnel guru and works with mid to small companies, to automate the process, to increase leads, referrals, and sales on a consistent basis. To learn more visit our digital brochure at http://www.plumtreemarketing.digbro.com or call 770-352-0662.

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By Chuck Ingersoll

I know, "Resonant Congruent Differentiation" sounds like something that immediately scares your ears. Something you learned about and quickly forgot in Psych 101. However, stick with me a moment. I think you will see that it is much simpler - easily understood - and very pertinent to the way people name products, services, and businesses.

Having recently gone through some re-roofing trauma, a lawn sign promoting a contractor grabbed my attention. "Mr. Fussy Roofing" it read. I first laughed at the name because of its seeming oxymoronic message. In addition, it is a name with amusement value. Moments later I thought, "I wish I knew about that guy when I had my roof done."

'Mr. Fussy Roofing' is an almost perfect example of a differentiated product or service name that is congruent and resonates beautifully. When you are coming up with names, this is exactly what you should be striving for: resonant congruent differentiation. So let us break down what that phrase means and into intellectually chewable chunks.

Go Ahead, 'Splain Resonant Congruent Differentiation

Take it to the end first: differentiation means you are not being confused with competitors, so you stand out in a positive fashion. If all the companies that make steel are named after locations or owners, such as Bethlehem or Harris Steel, you will not achieve much differentiation if you are called Rogerson Steel. Choose StrongSteelCo and, at the least, you have demonstrated a positioning and promise in your name.

Now for the resonant congruent part. Congruent, be consistent with the qualities and values personified in the products/services you provide. If you make a high-end speaker system, naming it 'Mickey's Speakers' would not be a good call. People would think you had a "Mickey Mouse" product, and naming it after your own self, sounds low budget and small time. This name is incongruent with the image you wish to convey. This name type starts you off in the weeds, so you have to climb out to establish a quality identity.

Resonant, in a very basic sense, means the name makes the prospect or customer feel in alignment with the key message that the name of your product or service communicates. It is credibility, appropriateness, a connection with your brand.

'Mr. Fussy Roofing': Our Branding Hero

Let us use 'Mr. Fussy Roofing' as our example. For right or wrong, roofing contractors do not always, have the greatest reputations. People are suspicious of getting ripped off or of shoddy work. (A neighbor had a new roof put on. It drained improperly so water went between the siding and the underlayment. This was, as my daughter says, UNgood.) Many roofing contractors are small businesses and do not put a lot of thought into their naming and branding. (Exhibit #1: A local contractor named DBA Roofing.) Many other MALE business owners would find 'Mr. Fussy' to be too cute or feminine a name, and would instantly rule it out.

However, our Mr. Fussy did not. He went outside his comfort zone, possibly, to create a name that resonated congruently with me, his typical audience, and achieved positive differentiation. What do I take away from 'Mr. Fussy Roofing'? He cares, he is different from most, he features attention to detail, he will likely do an excellent job, and he does roofing. All from three words!

Contrast this with 'DBA Roofing'. I know they do roofing, and perhaps could not even think of a name. I do not know anything more about what they stand for, what their vision is, or how they do business. Just two words - Mr. Fussy - tell me so much more. Mr. Fussy differentiated his business. I get it and like what he promises, so it resonates with me. The idea of a roofer being fussy is very congruent and highly desirable to me.

So Why Don't More Companies Create Resonant Congruent Differentiated Names?
There are many reasons: ego, ability to be objective about every company except your own, stubbornness, caution, corporate culture, a desire to take a safe middle road, and on and on. This desire to 'play it safe', not take a chance, applies as often to big corporations as it does in small businesses.

Many people may think that 'Geek Squad' is a great name. It's more fun, evocative and compelling than 'Your Computer Experts' or some other safe vanilla choice. Yet when it comes to their own name, people get scared and go down a safe path. I recently named a coffee shop "Thanks a Latte." Would you rather go there for that experience or to 'Dunkin' Donuts' or 'Herb's Coffee Shop'?

Obviously, you have to take your audience into account. 'Thanks a Latte' is aiming for a Starbucks-type of crowd: more upscale, willing to pay a bit more for quality. Yet, in many cases, a striking, effectively clever, or even surprising name will take you so much further, especially if your marketing budget is limited. (Hey, isn't everyone's?)

Unless you are one of those cavemen from the Geico commercials, you know that a geek is a computer nerd. A geek squad is a whole mess of 'em. Chances are you will find 25 PC repair guys in your Yellow Pages called 'Something Computer Repair'. You'll only find one 'Geek Squad'. Let's say you see three commercials. One for 'Phil's Computer Shack', another for 'Waterville Computer Repair', and the third for 'Geek Squad'. Which are you going to remember? And who YOU gonna' call?

This brings up another key attribute of memorable, powerful names: attitude. 'Geek Squad', 'Thanks a Latte', 'Brains on Fire' (a naming firm), 'Mr. Fussy'... they all bring a distinctive point of view to the name. A name you can connect with almost viscerally. Consider Mr. Fussy one more time. Who has more of a persona in two words: 'Mr. Fussy' or 'Bob's Roofing'? Who conveys more depth of appropriate and convincing meaning in two words? While finding a name that fits is important, creating one that voices a point of view, that you and your business believe in, will go a long way toward developing true differentiation and memorability. You can say this attitude will give you greater resonance with proper congruence, if you do it right.

Do You Want to Describe What You Do, Or Be Memorable?

If you're going to name your company and have, it stand out from the competition, choosing a functional name like 'PhotoCopy Hut' isn't really going to dazzle anyone. 'PhotoCopy Hut' doesn't go any further than simply being functional on a very basic level, but we've seen worse. Ever notice a truck go by you on the expressway that says something like "Kordis." They may even have a tag line, such as "Bringing the World to You." You wonder, what do they do? Are they importers? Are they a global delivery service? Do they manufacture desktop globes? They have this incredible opportunity to create thousands of impressions a day with consumers and they cannot even be bothered to say what they do. This is truly a waste of a great moving billboard.

Big companies are fond of neologisms, (concocted words or terms), such as Claris or Pentium. They get away with it because they have huge budgets. I think you know there's Intel inside by now. Yet have you ever heard of Comergent? And if you did, would you remember it?

There are other types of names: acronyms, evocative, descriptive, alphanumerical, and aspirational and on and on. That's the topic for a future article.

Yes, your name and brand identity need to be more than resonant, congruent, and differentiated. Other essential aspects of your brand include being authentic, connected, able to be lived every day, attention to every detail of customer contact, and so on. But an excellent starting point is the resonant/congruent/differentiated test. Think about those ideas in relation to your name or brand.

If you would like some fresh thinking and branding, naming, tag line, or positioning assistance, please get in touch. 585.746.2320 or e-mail chucketal@aol.com. ChuckIngersoll.com

About the Author
Chuck Ingersoll is a freelance namer, brander and copywriter. He brings over 20 years advertising agency experience to the process, and specializes in creating names, positionings and taglines that are not only clever, but effective. (Otherwise it's just empty creativity.) For 10 years he operated his own advertising agency in Rochester, NY, Ingersoll et al, serving major clients Kodak, Xerox and Bausch & Lomb. As a writer, creative director, and vice president at other ad agencies, his experience covers most industries and every type of marketing communications writing from ads to Web sites.

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Submitted by Jeff Marsh

Advertising, marketing, website design and hosting all take a toll on your business' budget. An important part of all these aspects is your business' logo design. Do not worry, because the options available to you will help reduce the financial strain on your budget.

You can find free business logo design in a variety of areas. Many logo design companies will design your business logo free, if you purchase other products from them. Some logo design businesses will provide the free logo design with website design, stationary design, and web hosting. For example, you purchase your website design and hosting through them and they will propose a free business logo design for you. The price you pay for the website design and hosting depends on your needs in those areas, but you are able to lump your free business logo design in the package, as well, for no additional cost.

Many logo design businesses will also provide you with discounts on products if you purchase your stationary and envelope design through them. You may not receive a free logo design but you will be able to save a little money on other business necessities. You may also find packages that offer other free services if you purchase your logo design from them. For example, some graphic design businesses will provide you with stationary and envelope design, a black and white logo design and your logo design in a variety of useful file formats. You may not be receiving a free business logo design, but the other services are free or included in the price of the business logo design.

There are many options available to businesses that will help relieve the stress on the budget. Combining product packaging that your business needs will help you save both time and money. You will be able to find various graphic design packages that include free business logo design with the purchase of other services. Remember that you get what you pay for in the graphic design industry. Before you commit to any package in particular you should research the portfolio and pricing of the graphic designer.

Jeff Marsh is a lead designer with Logo. For a logo or computer logo, design samples for your company contact Logo Design Works on 614 917 2177.

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By Leah Lee

In many cases, business owners can come up with several traditional ways to improve their bottom line. Some may cut expenses, relocate for cheaper lease options, or even cut back on employees. With many corporate budgets being so tight, consider corporate gifts. How can this expense improve the budget? How can you justify spending money on gifts when it is not necessary? In this article, we will find sure-fire answers to these questions and analyze the facts and benefits behind corporate gifting.

We all know that a business thank you gift is no scientific evolution. Corporate gift giving is a payment, which benefits potential clients, partners, employees, employers, and associates. So far, the benefit does not seem to be for the business owner. In this case, why should corporate gifting be of any value? Well, here some good reasons to chew on:

• To keep employees.

Employees are expensive. Recruiting employees is expensive because you have to spend money on advertising and/or agencies to find the employees and test them for employability skills, personality compatibility, drugs, and criminal background. Training employees costs even more money. A valuable employee knows how things work, because of the years with the company. Finally, employee turnover is bad for morale and occasionally brings with it nasty law suits, not to mention all of the problems caused by understaffing. Therefore, it makes sense to invest a little money in corporate gifting. Go ahead; get your exemplary assistant a fancy leather business card holder or even a nice gift the whole family would enjoy, like a picnic basket. Rest assured, these noble alms will make your employees feel like you have gone out of your way for them and you appreciate them.

• To keep clients.

Finding good clients can be just as expensive as finding good employees. Once again, you often have to revert to extra advertising and/or networking. You may have to go through several new clients to find one, as good as, the one you have lost. Then you have to spend time educating them and breaking them in, or getting used to their policies. In the mean time, your business is less stable, and that can cause all sorts of problems. Losing a client is also bad because they may take their friends with them. Therefore, when you lose one client, you lose a lot. Keep your good clients by treating them well, doing good business, and giving them that grand slam corporate gift basket, or even, company engraved business gifts. It only makes sense.

• For good public relations.

If you are nice to people, they will spread the word, and it will give your company a good image.

• Just to make people feel good.

Some people believe there is no room for altruism in business. That is a shame. When they start to put money first and people second, it withers their souls. They would do best to remember what is important.

The making of business gifts have been standard practice in all sectors of business and helps to build and establish lasting relationships for development. When a company has invested in implementing and maintaining a corporate incentive program, it benefits everyone. Employees generally feel appreciated, which in turn increases moral, clients feel important, and you plant a seed of good will. If you are generous in business, generosity will come back to you. Now, take all these factors and add them up. With long term employees, clients that will return to you for services, and the public who will spread the word of good cheer for your enterprise, it all adds up to a black bottom line.

Leah Lee is editor for Corporate Snobs.com. For more unique business gift ideas, visit us today!

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By Verena

There is no disagreement that effective branding through 'use of a name, term, symbol or design, or a combination of these', (Quester et al, 2001), can create brand awareness and recognition in the quickest manner. Companies use different kinds of 'Brand Name', that is: a word, letter or a group of words such as AOL, Intel Pentium III, etc., to project their companies. Sometimes, such words, symbols or marks are legally registered and copy righted to a single company known as trademarks (for product oriented companies), and service marks (for service offering companies), (Perreault & McCarthy, 2000).

However, in any form, use branding to create brand familiarity among consumers in terms of brand recognition and brand preference, (Papers4you.com, 2006). The advantage of using branding effectively is for consumers and marketers. For instance, it becomes easy for a customer to choose preferred brand among 1000s of other items just because of famous well-recognized symbol, word, or trademark that cannot be possible without effective branding, (Quester et al, 2001). For example, imagine you are driving down the road with hunger. Suddenly you see a symbol 'M' on a signboard with red background and yellow font. It is not difficult to realize that McDonalds is waiting for you, easily manifest effective projection of McDonalds' through brand symbol 'M'. Similarly imagine buying a computer accessory from among thousands of unknown brands, suddenly you observe 'Intel (r)' sign. A quick reminder prompts recognition of this symbol. It is a well-known brand symbol common everywhere in media and at your own computer.

Keep these examples in mind. It is obvious that marketers can cash in such advantages as well, (Papers4you.com, 2006). One way to use word and symbols is while launching new products under same brand names, (Quester et al, 2001). Every one is aware of 'Coca Cola (tm)'; any new soft drink introduced under this brand name has a high probable chance to achieve awareness and attention of coca cola lovers. Similarly, no matter if 'IBM' entered into so many IT related services, it initially became famous for IBM computers. Whenever you observe its trade mark of 'IBM' written in horizontal lines, the consumer is not bothered about checking the background of the company. As a result, it also saves huge promotion costs that a company with less famous brand names and symbols needs to incur.

To conclude discussion, see the outcome of effective branding in terms of 'brand equity', that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty, and associations from customers. To give the advantage of effective branding, the brand equity of the Coca Cola brand is valued at $ 43 Billion, IBM brand at $ 18 billion, and Kodak's at $ 12 billion, (Kotler & Armstrong, 1999).

References

Kotler, P & Armstrong, G, (1999), 'Principles of Marketing', Eight Edition, New Jersey: Prentice- Hall Inc

Quester, P, G, McGuiggan, R, L, McCarthy, E, J & Perreault, W, D (2001), Basic Marketing- A Managerial Perspective', Australia: McGraw Hill Book Company Australia Pty Limited

Papers For You (2006) "P/M/457. What is successful branding?" Available from http://www.coursework4you.co.uk/sprtmrk31.htm [19/06/2006]

Papers For You (2006) "P/M/270. A consistent brand identity can only exist because of a well-planned advertising strategy, which has clearly stated communication effects and one, which considers exposure to appropriate target audiences and positioning strategies. Discuss", Available from Papers4you.com [19/06/2006]

Perreault, W, D & McCarthy, E, J, (2000), 'Essentials of Marketing- A Global Management Approach' International Edition, USA: McGraw Hill Companies Inc

Papers4you.com.

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By Andy West

Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up. It provides consumers with access to many different resources. Thanks to the pay-per-click marketing strategy found across the internet, someone requiring a service in Canada can easily hire a business in Florida, or a product manufactured in Colorado can reach an end user in Australia. This is great, because the opportunities for higher sales and income are vast, compared to previous decades where your business was only locally known or only popular in the surrounding cities.

Stiff competition, however, has also meant that anyone with a business needs to promote and market their company effectively, encouraging and enticing surfers to visit their site and hopefully purchase their product or service. Having a pay-per-click marketing strategy to make sure your website is seen and it receives plenty of hits is integral to your business's success. If you are not receiving traffic to your site, you have a seriously struggling venture on your hands.

There are plenty of ways to boost sales and promote your website. Information is the current trend in tempting surfers to click links and reach your site. Articles posted on your website to teach people something new or give them pertinent information are helpful to draw in clientele. Press releases can also be effective to bring attention to your business or company. Thanks to the way individuals quickly turn to computers and the internet for their information, the written word and fundamental text become the strongest venue to drawing in business.

Pay-per-click or PPC advertising is another growing method of boosting hits to your website. This principle of marketing is a venture of cooperation between websites, as you ask other sites to display a link for your website. When individuals are attracted to an ad displayed on a website, they click to follow the link through to your business portal. The company advertising your link receives income that you supply. In effect, this pay-per-click marketing strategy is paying someone to promote your company.


For someone adept with computers and having great interpersonal and negotiation skills, pay-per-click can be set up by an individual. Most people, however, do not have the expertise or the time to work through the steps needed to set up this type of advertising. The best thing to do is to hire a PPC consulting firm that has all the resources and networking skills to build an effective promotional program. Not only that, hiring a pay-per-click consulting firm means that you do not have to worry about links on dead sites, maintenance, or creating a catchy advertisement.

Companies devoted to PPC consulting will work with you to develop a strong pay-per-click marketing strategy to know what product or service you are trying to sell. From there, they will define your market target, and develop surveys to help with the set-up of the promotion program. Once they have achieved results from these surveys, pay-per-click consulting firms will create advertisement that reaches the people you want it to and test the results. Revisions are sure to come into play, and businesses geared to pay-per-click consulting will compare their marketing against solid results. Considering the amount of work involved in this type of promotion, you certainly do not want to go less than the full distance by trying to set up pay-per-click advertising yourself.


Reputable consulting firms that specialize in creating a pay-per-click marketing strategy for businesses are ones that are geared to website promotion. Every type of industry has experienced and skilled experts and the common jack-of-all-trades individual will not be able to pull off such an intensive networking to boost your sales. If you are serious about a successful business, you should hire companies that provide exactly what you need and you will soon be able to see that the cost of their time and efforts pays for itself repeatedly as your sales increase.

Andy West is a freelance writer for Vertical Measures. Vertical Measures is an Internet Marketing Company that offers quality pay-per-click consulting for your business. For more information, please visit http://www.verticalmeasures.com/pay-per-click-consulting.html.

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By Theresa Cahill

After spending the past decade talking with individuals wishing to promote their products and web sites online, one theme appears to repeat itself and may be at the root of the marketer's problem.

Wikipedia states that:

"Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven."

The average advertiser often perceives himself or herself as a full-fledged "marketer." This, too often, is far from reality. The quote above shows there is an abundance of misinformation and limited, trustworthy resources on which one begins to build a marketing base. Choose the wrong ones and you are running around in circles, with little to show for your efforts.

Developing the best internet marketing strategy can be difficult. It must encompass a wide variety of services, methods, and techniques to begin to show results. Often, the web site owner chooses one particular method, applies it to that task for a short period and then puts it on the back burner. They find that either the technique they decided upon was too hard to implement or too time consuming to pursue.

Then it is off to find the next "biggest and best" idea.

The lack of follow thru, compounded with life pressures, forces many to give up effectively working their online marketing strategy. Reviewing their plan of action, often it is discovered that there really is no method - just a hit and miss approach to try to gain web site recognition from a virtual world full of competitors.

Cost effective internet marketing and a solid online marketing strategy are key elements to your online business success. Following the latest and greatest fad becomes an all-consuming monster. Reality tells us there is just not enough time in the day to work a fully developed online marketing strategy... not if you are going it alone. To hinder one's efforts further, many try to discover the "secret" from one online source or another. This, too, can chew up time and money without shedding any real light on effective marketing.

Individuals, small businesses, and large corporations running successful endeavors online have one thing in common - a solid marketing strategy and effective ways to implement their plans.

Remember, there is a good reason sayings like "Rome wasn't built in a day!" remain true even today. Haphazard marketing brings haphazard (and frustrating) results.

Theresa Cahill has over two decades of online and offline marketing and puts that experience to use assisting businesses and store front owners in promoting their websites. FREE online marketing strategy analysis at http://www.market-for-me.com.

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By Patsi Krakoff, Psy. D., The Blog Squad

Recently a client who was frustrated that her marketing efforts were not producing results like she expected contacted me. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online.

Dear Entrepreneur and Professional:

First, let us address the issue of finances. I understand fully what it is like to invest in your own business, work hard, and see little income. Sometimes it seems as if you work for pleasure, and indeed, there is much pleasure involved. It is not unusual for entrepreneurs to be passionate about their business and services and many would do what they love free.

However, it cannot work that way, and you must see the money or your business will perish. Finally, after a couple of years of trickle income, we are now seeing results in our own online business, and are making a comfortable living solely from information and services sold on the Internet.

It takes time. In addition, it involves having lots of digital information products people can buy and download instantly. In order to sell them, you have to have a powerful web presence and be easily findable to the millions of people who Google for solutions to their problems.

People cannot find you with just a web site. You need a blog, and you need to write on it frequently - daily is best; two to three times per week is good. An electronic newsletter, or ezine, is also a great marketing tool, and you need to post it on the Web, or on your blog.

You need to write and submit articles to article directories so people can find you better. Your articles need to include contact information and links back to your website and products.

You need the infrastructure in place so you can follow up with automated email messages to people who contact you requesting information, purchase your products and register for your events.

It is a good idea to do teleclasses, some free, so you build your list, connect with people and get them into your higher priced seminars.

There are other business models, and I am most familiar with what I have done myself, and helped other entrepreneurs to do.

When Denise and I joined Tom Antion's Mentee Program, it was a considerable financial commitment. We send him a check every month out of our earnings, which are steadily increasing thanks to his tutelage. It is worth it to learn and model what works from one who has been there and is a multi-millionaire.

As the saying goes, you cannot get to Carnegie Hall without lots of practice, and that takes an investment of time, patience, and money.

There are no easy solutions. Continue doing what works and invest in those areas of your business that provide the biggest payoff. Get training. Invest in the infrastructure and tools that allow you to save time and market effortlessly. Implement tools slowly, get used to one, and observe your results before going to the next step. Building a business on the Internet is not about getting rich quick. It is about hard work and persistent effort that will pay off in the end.

Patsi Krakoff, Psy. D., The Blog Squad. For more leading edge Internet Marketing tips go to http://www.biztipsblog.com. Subscribe to The Blog Squad's ezine Savvy eBiz Tips at http://www.savvyebiztips.com. To learn about using Internet Marketing tools like blogs, go to http://www.buildabetterblog.com. Denise Wakeman & Patsi Krakoff are known as The Blog Squad.

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By John Foley

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It is obvious why electronic self-publishing has quickly become so popular.

The publishing industry, I hope, does not intend to banish the printed word forever to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let us look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are easy to produce, and their production cost is inexpensive. Just think about it: you do not need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are rapidly and are easily distributed online, and easily updated. They do not require a second print. All you do is go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You do not have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It is on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You do not need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript repeatedly. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business insight, your audience will come to you.

Finally, you have creative control over your ebook.

You do not have to compromise with an editor or the publishing trends of the time. You do not have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excerpting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Alternatively, you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.

You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

John Foley PhD MBA
http://www.marketing-growth.com

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By Kurt Mortensen

Word choice in marketing and advertising is critical. When advertisers spend millions of dollars each year, you can bet they have tested every word they are going to use. They want their word choices to lead you psychologically to believe their product is the best, so that it will change your life. Skilled advertisers can get us to absorb their message unconsciously. They might even package an identical product with different words and phrases to reach a wider segment of the public.

Daryl Benn conducted a study on how advertisers use word choice and catch phrases to sell different, but identical in effectiveness, brands of aspirin. Consider the following:

Brand A: proclaims 100 percent pure, claims nothing is stronger. Benn notes that governmental tests also showed no brand was weaker or less effective than others were.

Brand B: Advertises, "Unsurpassed in speed--no other brand works faster." The same governmental tests showed "B" works no faster than others do.

Brand C: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.

The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-calling during his rule in Germany. He called the Jews many negative things, including "vermin", "sludge", "garbage", "lice", "sewage", and "insects." Labels also extend far beyond the names people are given, into the way we describe things in a negative light, such as, "broken home," "single-parent family," or "blended family." Whereas, we think of theses terms as essentially neutral, the words can carry significant negative weight to those people to whom the terms apply.

As you design your persuasive message, you must consider the emotional impact of each word and phrase. When you want to create emotion, choose words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

Many words are emotionally loaded and represent different values to different people. These words can get people to pay attention and alert them to know what significance the message has for them. It is hard to find a neutral word. Your word choice will paint different pictures for different people because the way we define words based on our belief systems, our experiences, and our social roles. The beliefs we hold about a word will dictate our actions and will dictate how we respond. For example, some cultures view death as a celebration of life; others view death as a tragedy.

Sometimes, if used improperly, positive words can still lead to a negative response. For this reason, persuaders will often avoid certain words, although generally positive, and instead use words that may still bear positive associations, but are more ambiguous. For example, in the world of politics we hear phrases like "freedom of choice," "fiscal responsibility," or "responsible taxation." When politicians use such generalities, people of differing viewpoints can actually both be appeased. They will fill in the blanks and provide their own definitions.

Words can convey emotional color by how long or short they are. Generally, shorter words are more blunt, direct, harsh, or sharp. Consider words like "kick," "hit," "force," "stop," or "no." Longer words, like "lonely," "depressed or "painful" are drawn out to evoke colors of melancholy or suffering.

Advertisers know that changing just one word in their ad can dramatically increase the response rate. One advertiser changed the word "repair" to "fix" and saw a 20 percent increase in response.

There are other words advertisers employ, which are known as "weasel words". These words confuse their audience and do not allow you to put an exact number on the advertiser's claim. They let you justify and believe what you want. They are called "weasel words" because weasels are notorious for breaking into the chicken coop and sucking out the inside of the eggs without breaking the shell. The eggs look fine but in reality are hollow and empty, just like these words. Watch out for these words:

*Helps
*May
*Possibly
*Improved
*Up to
*Almost
*About
*Approximately

Application Questions

Do the words you use trigger a positive or negative response in your prospects?

What weasel words do you use and do these words detract from your message?

What is the one word in your presentation that is taking away from your message?

Kurt Mortensen's trademark is Magnetic Persuasion; you should attract customers, just as if a magnet attracts metal filings. Claim your success and learn what only the ultra-prosperous know by going to http://prewealth.com/mistakestoavoid and get my free report "10 Mistakes that Cost You Thousands."

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By Alex Cleanthous

I always get the same question when it comes to website design...

"Is website copy really that important?"

Well, if you are interested in actually making a profit from anything you do online, it is CRITICAL that you have killer website copy!

Now I know what you are probably thinking...

What is killer website copy?

Writing killer website copy simply means using words on your website that are SO GOOD that anyone who is interested in what you are selling is COMPELLED to do business with you... right now!

The best way to write copy for your website is to imagine you are right there with your prospect selling him / her on the benefits of doing business with your company over all others.

Here is a quick exercise...

Imagine you have a 'hot' lead that is ready to buy and is enquiring about what you are selling...

Imagine that you only have one chance to convince them that your offering is the best in the market...

What would you say?

How would you say it?

What would you have to say to convince somebody to buy from you right here, right now?

Write down the answers to the above questions. This is your sales presentation.

Now that you have the answers to the above questions, you need to answer the objections as well. Remember, you are not actually there with them, but they will definitely have objections.

You only have one opportunity to get them to buy your offering. In addition, if you leave any objections unanswered, you risk losing them forever.

So what would the possible objections be? Write them down.

In addition, how would you answer them? Write down your answers.

Then combine your sales presentation with your objection handling and you have your core sales pitch.

Now it is time to rewrite your copy.

Go over the entire copy and rewrite it so it flows. In addition, when you are rewriting the copy the most important thing to remember is to...

KEEP IT CONVERSATIONAL!

Do not write as if you are a big institution (unless you are). You will get far greater results by writing as you talk.

Write as you are sitting right there with them 'talking' to them. Use stories, examples, sub-headings, bullets, and most importantly, a headline.

Usually, I recommend writing at least 50 to 100 different versions of a headline and then selecting the best headline from the list.

IMPORTANT...

The headline is the most important part of your website because it is the reason that most of your website visitors will continue to read your sales copy. Without a great headline, hardly anyone will read your website copy.

Alex Cleanthous runs a full service online marketing agency helping businesses generate profits from the Internet. For a free report on The 6 Critical Steps To Generating Profits Online visit http://www.webprofits.com.au..

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By Tracy Yates

Do you use private label rights products in your online business? If you do not, or have been on the fence for a while, this article will help you hop off the fence and finally get started integrating private label rights into your business.

Before you can fully comprehend the importance of what private label rights products bring to the profiting table, you need to have a clearer understanding of what they are.

A product that offers private label rights is one that places total controls into your hands from the word GO! With them, you can claim authorship of the product, place an abundant amount of affiliate links within them for easy back-end profiting, break them apart, and create smaller portioned products such as electronic courses, bite size ebooks, or even articles. Beyond that, you can also combine them together and make an entire product.

Essentially, you are in control of the product, its presentation, and retain all the credit for it. In addition, you also collect all the profits from selling your new creation. In addition, you get to do this without all the headache of making the product from "scratch". You make a few adjustments to it, and away you go.

In contrast, having a product with resale rights, no matter the status of those rights, simply does not give you the creative freedom that private label rights does. With a resale rights product, of course, you can resell the product, but you cannot make any changes to the bulk of it, except a few select places for your affiliate links or name, as an authorized reseller.

However, with private label rights products, you are free to explore every aspect of change within that product and put your own unique look and feel to it without restriction. Therefore, building your own collection of resalable products you can claim as your own creations is a far more easily established goal.

Beyond that, you could use them to generate almost "instant" content in the form of articles within your business web site, freely available for your site visitors to read, to which you could easily place Adsense codes for multiple profit streams. The possibilities are virtually endless due to the freedom that private label rights provide you.

While some may argue the ease of using private label products, the truth of it is still there. This is as plain as day for you to see. Many people will try and "down play" the importance of what private label rights can honestly provide to your online business by making the process of using them overly complicated. This is simply a "scare" tactic to lower their own competition within their market.

Private label rights are an excellent way to create your own specialty line of products. If you are brave enough to seek them out and put them to work for you, using them will expand your profits, bottom line.

Consider adding them to your online business arsenal.

Tracy Yates is an established Internet Marketer with over 4 popular web sites and more than 25 infoproducts to her credit. Visit her private site here: http://www.tracyyates.com to discover more about her. Her current endeavor is taking the private label rights industry by storm and causing a HOT FUSS. . . All to benefit YOU!

Find out more at http://www.originalprivatelabelproducts.com

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By Scott White

Brand Identity is a promise, one given from business to customer to expect certain things. Whether that promise involves product quality, service, price, or a million other things; it varies from brand to brand. However, the one thing common among all brands is the need to be a strong brand.

Why is brand identity so critical?

A strong brand identity can position a company above its competition all by itself. However, acquiring a brand that strong takes time, money, and effort to develop. It is not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason your customers choose you instead of your competition.

How to rework your brand identity.

Successful re-branding involves "evolution," not "revolution." You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It is important not to get crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.

Brand identity is much more than marketing.

Having a brand identity that resonates with your market is important, but not at the expense of the people within your company. They need to get it, and be your brand's most fervent ambassadors. Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here are some things you can do:

Get every aspect of your company on the same page: Easier said than done, right? Well, that does not mean it is not necessary. Get all your departments talking to each other and understanding each other.

# Promote everyone to the position of brand ambassador: Give everyone a common understanding of the company, its mission, and their part in it. They should feel like they have ownership-even if they do not.

# Reinforce brand values and behaviors: To do this, use the tools you have, such as internal communications...and like a good basketball coach, consistently promote these fundamentals until they are second nature.

Your employees will ultimately determine your success or failure. That is why it is so important to have them buy into your company's brand identity. However, that is not something that you can force. You, as leadership, must earn it. However, once you do, you will have a company that is full of happy, motivated, successful brand ambassadors.

Scott White is President of Brand Identity Guru, a leading Corporate Branding and Branding Research firm in Boston, MA. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Diana Goolsby

The mind is such a powerhouse. We do not honor and use that power to its true potential. We over look who we really are...we become such busy bodies of how others are succeeding in the MLM world.

From the minute that we are invited to join a network-marketing venture, we are asking, "Is this working for you?" "How many people are you bringing into the business?" "How much money are you making?" In addition, on and on we go. Attend to your business and quit comparing yourself to others. One of the biggest setbacks to your success is concentrating on and asking yourself, "Why is this networking business not working for me? Why is it taking me so long to get what I want?" "What am I doing wrong?" Doubt! Doubt! Doubt!

It is not because:
• You are not intelligent enough
• You do not know the right people
• You are not worthy enough
• Bad karma
• You got into this MLM too late
• You do not have a good networking team

You have to quit imagining and creating the negative images. Realize the reason you have not already received what you desire. You are holding yourself in a vibration holding pattern that does not match the vibration of your desire. You must start stimulating the creative imagination. "What is that?" you ask. Good question. You do not recognize it within you because you are in that 'feel stuck' mood. You have been acting like a couch potato instead of utilizing the mindset of a marketer and have become weak through INACTION.

Get out of your our way; recognize and release the resistant thoughts such as fear, doubt, envy, resentment, low self esteem, etc. Break the bad habits and thoughts. You begin to recognize the baggage attached, and what it is holding you down. Release your resistance and forge forward to hold the highest levels of imagination, visualization, and creative powers. The greatest achievers have always exercised these powerful secrets to achieve their personal targets/goals in life. They use a four-step thought pattern that leads to the habit of persistence:

• A Definite Purpose Backed By A Burning Desire For Its Fulfillment.
• A Definite Plan, Expressed in Continuous Action.
• A Mind Closed Tightly Against All Negative And Discouraging Influences.
• A Friendly Alliance With One Or More Persons Who Will Encourage You To Follow Through With Both Plan And Purpose.

View yourself through the window of opportunity. Tell yourself and put action behind the words that describes who you would like to be and do. Putting power words that move you forward and allowing the choice of strong words to bring worth back into yourself will shift you into a vibration that is closer to your desires. The most important way to shift that vibration is the enthusiasm you feel in setting your pace, but persistence will carry you through to your target. "I will persist until I succeed."- Og Mandino

Remember, other people do not determine your possibilities. Who told you, you did not have the potential? Who told you, you were small? Who told you that no one succeeds in network marketing? Shake off the disappointment and let those negative vibrations roll off you like water off a ducks back.

Do not fall into the doubts; they rob us of our dreams. From out of our greatest rejections come our greatest directions. When one door closes, always know that another one opens. In addition, (not to be cut off due to discouragement of the network marketing scene), look for the windows. They are also great openings that bring in the light.

Someone said, "few things are certain in life, that people rarely fail...the only failure that does not lead to success is the failure that makes you stop". People tend to have no patience, and view their networking as if it is going to be an overnight success. If you examine those overnight successes closely, you will come to find that it took many years of preparation.

Your MLM business is like building a home; it requires a strong foundation with the patience to see it through its completion. Systematically, lighten the burden you have placed on yourself. The best targets to aim for are those you can handle in the next week, the next day, the next hour, or even in your next step. Reach a target and you will realize the next one is right around the corner ready to begin. You are the only one that has given this nasty illusion its limits. Begin to understand that you are not on a destination; you are on a journey of self that never ends and that is unlimited.

Diana Goolsby is a home school mom with three fantastic kids and husband. She is a certified mentor in the art and science of marketing through a marketing company headquartered in Phoenix, AZ. She is also a worldwide-certified spiritual motivational life coach and resides in beautiful Idaho. To learn more about Diana Goolsby and her mentoring and coaching, she can be contacted at diana@goolsby.myrf.net or 208-837-6578.

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By Scott White

"What have you Googled lately?" Ten years ago, you would have received strange looks for asking that question to anyone. Now, Googling is a part of life. When we need something, we search for it on the Internet.

From a branding perspective, Google has much in common with the Kleenex's, Xerox's, and Rollerblades of the world. It is a brand name that has become the name for a category; very different from, a 'not so long ago' time, when only the urban hipsters with Tony the Tiger shirts knew what Google was.

The Yellow Pages may not be gone, but their star is fading quickly. More and more people turn to Google, (or other search engines), when they need to find a product or service. Why? It is a way to locate more complete and up-to-date information. No contest. When someone looks up a company in the phonebook, they get their address, phone number, and maybe some flashy ad graphics; depending on how much money they spent on the ad. On a Google search, they get a link to the company's website, where you can find as much information on a company and its offerings, as you need.

For things like books, tickets and music, Googling often leads to an instant purchase, if the price is right. However, even for more "considered purchases," where one competes on more than just price; Googling is often the first research step buyers take to arrive at a decision. They search keywords and combinations of keywords, comparing each set of results to the next, looking for the most relevant information.

In a perfect world, people would systematically study three to five competitors in a selection set, write down the pros and cons of each and come to a calculated decision. However, a perfect world isn't the real world. Here's what happens: if a search result looks promising, the buyer will click through to the company's website and investigate the possibilities of a match further. If it looks like a fit, case closed. Customer won. No further research required-even if someone's out there with a better deal waiting.

This is why being on this "short list" of high-ranking search results is imperative in this day and age-the higher the better. Top rankings give you the chance of having prospective customers knock on your virtual door, knowledgeable about your offerings, and eager to buy before you ever say a single word to them.

Don't be ashamed of self-Googling.

Come on, you know you've done it: typed your name into an Internet search engine such as Yahoo or MSN. Don't feel embarrassed. We all do it. It is, after all, interesting to see what others are saying about you.

In a business context, it's not narcissistic at all. It's smart, especially when you're trying to build your brand online. Besides looking for your specific name, try looking for your category. For instance, if you're a Denver widget maker, look up "Denver widget" or any other combination of keywords or phrases relevant to your business. Where do you rank? Top two? Top 10? Top 1000? It doesn't take a genius to figure out the top five results will get a lot more clicks than Numbers 75-80. Are you where you want to be?

How top-ranked websites get their positions

Especially for the most competitive keyword searches, companies must engage in a Search Engine Optimization (SEO) strategy, which encompasses strategic smarts, hard work, and clean code.

How search engines rank your websites.

Computer programs called "spiders" are responsible for visiting, indexing, and ranking web sites. Each search engine has its own spiders with somewhat differing methods for ranking the websites it finds. There are strategies you can use to make yours more appealing, and mistakes that can negatively affect your rankings.

Four SEO Urban Legends.

Legend #1: You can muscle your way into top rankings. Maybe in 1999, but not anymore. Repeating a bunch of hidden keywords on your page or in your tags no longer fools the search engine spiders into giving you high rankings. Algorithms that power the software behind these spiders are more advanced. Employing tactics like this will more likely hurt your rankings than help them.

Legend #2: It starts and ends with traffic. Many people will click themselves repeatedly in the hopes of boosting their search rankings. However, this is a futile effort because spiders don't care one bit about traffic.

Legend #3: I can get rankings cheap from those nice folks sending me all those emails. If you fall for one of those spammer schemes, you deserve to be ripped off! Seriously, though, you'd be paying good money for a clerical job you could easily do yourself. However, even if you did do it yourself, you would run the risk of getting even worse rankings. It's like membership at Augusta National-if you say you want it, you won't get it. Search engines regard repetitive submissions as desperation, which they reject wholeheartedly.

Legend #4: A Search Engine Optimization service guaranteed a Top 10 position on Google. In short, nobody can legitimately do that. Such guarantees are a telltale sign of snake-oil salesmanship. Here's how the scam works: technically, they live up to their end by getting you top billing on a search term of their choosing, which is so specific to you that only your mom would likely search on it.

Smarty-pants spiders.

Search engine optimization is far more complex than it's ever been. The obvious shortcuts to great search engine rankings have long since been identified and shut down by the search engine companies. These days, high rankings have more to do with the structure of your HTML code, your acumen at avoiding "trip wires" that send spiders away, where certain keywords appear on a page, how you use JavaScript and Cascading Style Sheets and where your formatting instructions appear in relation to your website copy. If you used a WYSIWYG code-writing program-such as Front Page, GoLive or Dreamweaver-you almost certainly will get a much lower score from the spiders.

It really does take a team of people, like the kind, we have at Brand Identity Guru, dedicated to monitoring the everyday changes on the battlefield to maintain a high-ranking web presence. In addition, it does change frequently-search engines are notorious for changing their search algorithms often.

What about pay-per-click?

Organic ("free" or "natural") rankings are completely different from sponsored ("pay-per-click" or PPC) links. PPC can be an effective part of a brand's overall online marketing strategy, and many professional SEO companies work with clients to design PPC campaigns that are both cost-effective and eye-catching. However, PPC won't substitute for SEO. High positioning on a relevant keyword search on Google, with its reputation for returning highly relevant results, bodes well for your brand in a way that sponsored links just can't. However, neither is it wise to engage in an all-SEO, no-PPC strategy. Serious online brand marketers get the best results with a comprehensive strategy run by professionals with both the branding and technical know-how to determine the right mix of the two.

Yes, it's complicated.

However, you get back a lot in return for your investment of time and money. A more "Google able" online branding strategy will quickly yield improved sales and a more visible brand on the web, which, in turn, will also positively affect your bottom line.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Scott White

When you are a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide 'Big Daddy'. However, for Google, it is more than a nickname-it is the future.

For months now, the 7-year-old search engine has been testing new crawling and indexing systems with the hopes of making web searches more intuitive and accurate. The project, called "Bigdaddy," is much more than a software update. It is a total refit of the search engine's infrastructure and software.

"...It's not just a data push or algorithm update," says Search Engineer, Matt Cutts of Google. Three data centers have been updated with new ones coming online every 10 days, a pace expected to increase. Web users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 66.249.93.104, 64.233.179.104, or 216.239.51.104. All of Google's reported 85+ data centers are expected to be updated around the end of February or early March, and the closer we get to that time, the odds increase that your Google search will hit a "Bigdaddy" data center.

What 'Bigdaddy' addresses.

The biggest issue "Bigdaddy" will fix is hijacking redirects of URL requests-what happens when someone redirects a request for one website to another though illicit techniques. These kinds of redirects are called "302 redirects."

"Bigdaddy" will also add something Google calls "canonicalization," which will instruct a search engine how to decide which of a series of URLs is the proper one to insert into the Google index. For instance, most people would consider these the same URLs:

www.example.com
example.com/

www.example.com/index.html
example.com/home.asp

In reality, these URLs are different and could conceivably return completely different content for each request. However, Google's "canonicalization" will pick the URL that best represents what the user is likely asking for.

What 'Bigdaddy' does.

"Bigdaddy" will also bring different crawling and indexing criteria, the groundwork for algorithms that are more advanced, larger databases, and faster, more effective indexing of content.

Additionally, Google will be able to index new kinds of content. Testing is underway on a new search engine spider based on the Mozilla browser that can read links within images and even within Flash video.

What "Bigdaddy" means to you.

Brand Identity Guru has spent the past week researching what the implications of "Bigdaddy" will be for our Boston Search Engine Optimization clients. By comparing the results, we found that "Bigdaddy" powered keyword searches returned improved rankings for 77% of our clients, while 17% stayed the same, and 6% (mostly those without a good number of incoming links) experienced a decline.

"Bigdaddy" data centers also reported much higher numbers of search results: searching for "landscape software,"the non-Bigdaddy, search engine returned about 30 million results while "Bigdaddy" returned over 60 million. We have concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking will benefit from this update. However, there are still many unanswered questions about the implications of "Bigdaddy." However, Google (as usual) is remaining mum on specifics in the hopes of preventing people from taking unruly advantage of the system.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Scott White

Google's Internet search Branding is so strong that we forget how big a player it is becoming in the world of advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. That powerful brand image tends to hold back what Google is becoming. It means they will need to consider changing their brand identity, a common problem for companies today who must navigate changes in business direction amid turbulent market changes. Google is so versatile now, that it offers a huge range of services and advertising opportunities. Advertisers can almost take it for granted that their advertising will hit the right target market and the right up-to-the-minute brand impression will take place.

Google is Everywhere

According to one Sash's analyst, Google is poised to serve 6.1 billion dollars worth of advertising in the coming year. This makes it fourth among American media companies in total ad sales after Viacom, the News Corporation, the Walt Disney Company, and ahead of giants including NBC Universal and Time Warner. The Google growth needs to be recognized. It is not going away. This company has the revenue and capital resources to grow and consume other competing media giants. That means Google Adwords will become ubiquitous. It is not beyond the realm of imagination that they will show up on television or DVD movie rentals. Anything is possible for Google. As the company ventures into new offline advertising mediums, the Google Corporate Branding will evolve and lose its "Web only" image.

Getting into Goggle's world is an intelligent investment in your company's future. Most companies could benefit from exposure on Google whether in paid ads via Adwords, or through organic search listings (search engine optimization). In addition, you receive all that brand exposure!

Sadly, most do not. There could be a number of reasons for this. Foremost, it is likely that corporate marketing managers have not explored the value of search marketing (search engine optimization). The market share numbers are still small, so they do not devote much time to it. A lack of familiarity and understanding of search marketing is another reason. The realm of search marketing is new and is slightly different from the usual advertising buy. It is more complicated, and requires more strategy. It can take some time for results to show through in organic search engine marketing. Those with patience can do very well, but patience seems to be at a premium today.

The success of some companies in search marketing is well known; Internet.com has built an empire on traffic from search engines. Yet this does not seem to matter to business managers. They still do not believe search can make a difference in their bottom line. Often, they think only about online sales, and see channel conflicts or 1% conversion rates, and then dismiss the whole thing as a waste of resources.

The truth is, ultimate consumers, B2B buyers, and purchase influencers use Google everyday and it is becoming critical to their method of finding relevant products and services.

We see clients receiving visits to the Web from organic search optimization campaigns that dwarf what they receive from print or TV advertising, and at a fraction of the cost. In addition, these are high quality visits from very motivated prospects and here is the kicker... because you come up in the top 10 in Google you become an authority. That is right; your prospects automatically trust you because they trust Google. They may purchase offline or via telephone, but most of them research their purchase online before making the purchase decision. Real sale conversion rates might be from 3% to 20% of visitors, depending on the offline availability of products. For national manufacturers and retailers, the end sales benefit is overwhelming. The ROI is unequaled. Let me say it again, UNEQUALED! It can power up promotional marketing campaigns as well.

Let us not forget that there are indirect ways of getting to consumers as well, such as, other Web sites where promotional advertising can be placed. Often manufacturers can launch their own Web sites and find they have far better control of their marketing and acquire better marketing information than if they rely on an ever-diminishing base of distributors and retailers.

Although Google's success is new and even threatening to traditional marketing, major retailers, manufacturers, and distributors have to take it seriously. There are many creative and innovative ways to use Google for promotional marketing. It can bring prospects to an interactive Web site that captures the imagination of the prospect and motivates them in ways not possible through other advertising media.

Search engine marketing then, is just the beginning of a rich stream of targeted prospects. Google is growing and it represents a revolutionary opportunity for your company. Master this new medium early and your company will prosper for the next twenty years.

Scott White is President of Brand Identity Guru a leading Corporate Branding consulting and market research firm located in Boston, Massachusetts. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

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By Diana Goolsby

Hey! This is not one of those 'rah-rah' marketing approaches that we are used to listening to in the network-marketing scene. The time has come to step up to the next paradigm for network marketing...and the change is rapidly being made!

One of the greatest points for network marketing is the attractiveness of the proposition model. Who does not want to have a glamorous residual income? Many of us struggle to make any progress of this MLM game. Eventually, either we quit or fail or worst of all, some of us become MLM junkies, jumping from MLM to MLM.

How Do We Break The Bonds Of Failing In MLM?

• Be realistic stepping into a MLM business. Expectation and targets for the average distributor should be $400 - $500 per month as your supplemental income.

• Change your mindset and know that the company you chose to distribute for is ONLY the manufacturer. You are the business owner and creator of your business enterprise.

• Bond and lead with the product, not with the allurement of the instant riches promised by leading with the opportunity. Let go of the opportunity concept. You will attract those individuals, who have a want, need, and desire; and that will deeply become involved with the quality of the product. They will discover the company's integrity, its management, and vision. This will unmistakably make the difference in capturing targeted individuals to join your business, making it a very appealing venture.

• Be understanding, and a bit 'foot loose and fancy free'. Taking yourself too seriously sabotages the creative side of you. Your MLM business takes time to build. Nurture it as a living entity, as a member of your own family. Realize that it is a long-term investment. Tactfully managed, it will produce true fruits of your labor.

• Do not fall into the trap that MLM is easy money. Consider the facts that you must have whatever it takes; mentality and attitude. You must know your product and be certain of your companies' vision. Most of all, understand what the needs are of your customers. Comprehend your leadership position. Implement and empower your down line to learn the art and science of marketing the product. Inspire them to replicate the ultimate purpose of leadership so success is brought to the table: 'all for one, and one for all'.

• Be aware that like the rest of nature, which follows the line of least resistance, we tend to procrastinate. We make excuses after excuses to avoid what must be completed. Og Mandino once said, "If a business day is a social success, it has been a business failure." How convenient to put things off instead of placing yourself in a forward motion to work. Thomas Huxley put it so straight forward, "The most valuable result of all education is to make you do the thing you have to do, when it ought to be learned. And however early a man's training begins, it is probably the last lesson that he learns thoroughly." Therefore, do not put things aside Go, Do, Be, and Have.

• Biggest mistake; "sitting around". Feed yourself. I am not talking about devouring bon-bon's as you sit. I am saying, "Be PRO-ACTIVE," making choices based on principles, not reactive choices based on emotions. Keep the momentum by applying something of substance into your business each day. As your business begins to generate profits, reinvest a chunk into your business of recruiting and selling. One of the wisest best-spent money that you will ever spend on yourself and your family will be to INVEST IN A COACH. This is necessary. This requires thorough investigation so you get the very best for your educational investment.

Could My MLM Business Have a Deliciously Magical Mysterious Agenda?

Absolutely, keep in mind; it is through our life that life is given. As you besiege yourself in your networking business, comprehend that this is a journey of self. Learning of the true power that we have within us, and yet we have not unlocked the doors of our true being.

Realize that you will venture into many brick walls and unopened doors. You will tackle these situations with frustration, anger, disappointments, thrills, competitiveness, etc, thinking that these are just trials of the trade in mastering your business success. However, you have just stepped into the world of illusions. These illusions are meant to offset, bewilder, and make life complicated. The simplest way to untangle and improve the quality of your life is to identify what this game, (your game), in life include. To find what is our true fundamental view of our own human nature, we must first bring alive the basic needs that motivate all people which is love, courage, strength, and wisdom. A quote that resonates within me says, "People are like sticks of dynamite. The power is on the inside, but nothing happens until the fuse gets lit." Focus and listen to the voice within that leads you to the spark that will light the fuse to your dreams.

The most powerful truth and tool for transformation is to investigate the Universal laws and principles of life. Here is a little taste of one of these important gems. You will have to do your due diligence to uncover them for yourself. Know that the principle of patience and discipline gives you persistence. Persistence will carry you through the highs and lows of your business giving you the strength to take your targets/intentions to completion. Learn that process: patience and persistence are your keys to unlock the doors to any destination. You will not find the answers to your life at the end of your journey; they are tucked, interwoven among, and gifted and rewarded to you along the path of each stepping-stone you encounter along your journey. Do not be ignorant and overlook these laws; understanding is to use them.

You made a decision to venture into the MLM world, do not give up, support your decision and know that this is your time to explode the power within you. Never mind where you have been, watch where you are going, and so get out there and get it done! There are fabulous tools of support and training to help you through your network marketing problems, and some with no more substance than cotton candy. The path of your journey will open before you where before there grew weeds and darkness.

You will learn, as I have, that if you keep the doors open, the greatest treasures are the best friends, the people, the joy, respect, and care that will come into your life through your network marketing. What I have enjoyed, shared and experienced have far surpassed the bounds of the network-marketing world. So be inviting to open the door that is knocking. See clearly within you that life is not only about getting what you want, but also learning that the standard of success is absolutely feeling the exhilaration in what you get. Permit your unlived network marketing to live, thrive, and achieve that which you once thought impossible.

Diana Goolsby is a certified mentor in the art and science of marketing through a marketing company headquartered in Phoenix, AZ. She is also a worldwide-certified spiritual motivational life coach and resides in beautiful Idaho. To learn more about Diana Goolsby and her mentoring and coaching, she can be contacted at diana@goolsby.myrf.net or 208-837-6578

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By Wendy Maynard

Copyright 2005 Kinesis, Inc.

Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You do not need every customer in the world! You need the ones who are a good match for YOU. When you are specific, the more effective your marketing campaign will be.

Let us take this concept one-step further. You can develop specific strategies that will attract your DREAM customers. These people are best suited to purchase your product or service.

A dream customer is someone who:
• You want to work with and enjoy. For example, if you are wild about horses, why not specialize in the riding industry?
• Needs and values the product or services you provide.
• Is willing and able to pay what you need to charge.
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!

I can hear you asking, "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to know what sets you apart and to make a DIFFERENCE for your customers.

In all of your marketing materials, be professional, creative, and consistent. In addition, always focus on the exciting benefits you offer to your customers. Do not fall into the trap of using boring feature-focused marketing phrases.

Here are some examples of boring, feature-focused marketing:
• We provide excellent customer service.
• Our firm has been around for 25 years.
• We are a full-service company.
• The XYZ product is the best of its kind.

Why is this boring marketing? There is nothing unique or remarkable about these statements. They focus on features, not benefits. In addition, they are the exact same messages your competitor is using. Yes, these sentences may be true. However, they do nothing to set your business apart. These phrases are not going to magnetize your dream customer. Instead, you have to THINK like your customers. Meet their specific needs and solve their unique problems. In your marketing materials, tell them about the unique benefits your company provides.

Make sure your business is memorable. If your customers cannot remember you, they cannot tell others about your services or products.

Examples of benefit-based statements to attract your DREAM customers:
• Sales Trainer: "We will take the fear out of selling."
• Cosmetic Dentist: "A smile makeover can make you look years younger."
• Mortgage Company: "We'll find the right loan for you at the best price."

These statements work because they focus on what a customer will get. They solve a problem. In addition, they show an understanding of people's challenges and plans for the future. If you want to be a magnet, ask your current customers what they like about you. Also, ask them what you can do better.

Feedback is a great way to build your dream customer base. Remember, you only get one chance to make a first impression. So, be proactive in your marketing. What do your current marketing materials say about your company? Are they creative? Do they look professional? Is your branding consistent and based on a theme? If you answer "no" to any of these questions, your marketing may not be working effectively, to pull in your dream customers.

ACTION ITEM: Write down the characteristics of your DREAM customer and then write down the unique ways your business can meet their needs. This week, take one step toward making your company a customer magnet.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.comYou can also visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

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By Jonathan Leger

Have you noticed that most of the big product launches usually go through a "pre-launch" phase? Have you ever wondered why?

I decided to give pre-launch a try on my latest product release, Article Builder, to see if this process really does sell more products. The numbers are in. Let me tell you, the pre-launch made a huge difference in my bottom line.

Pre-Launching Creates Buzz

Pre-launching a product means notifying people about the product 30 to 60 days ahead of the actual date before they can purchase the product. There is nothing new about doing this. Movie studios have heavily advertised their films many months before you go to see them. Recording artists promote their upcoming albums before they are ready for purchase to the public.

Letting people know ahead of time about your product creates buzz. It gets people talking about the product in the forums and to their friends and family. This causes more people to go to your pre-launch site to read about it, and builds anticipation for the actual release date.

Pre-Launching Allows For User Input

With software products, pre-launching gives you a chance to show people how the products work and get feedback. For Article Builder, I collected as many opinions and comments about the software during the 30 day pre-launch phase. I applied many of the suggestions prior to launching. When it actually launched, it was three times as good as, what I had first created!

The best way to sell a product is to find out exactly what your customer base wants, and then sell it to them! Making the product the absolute best it can be, before the actual sales date, ensures a much higher conversion rate and a lot more sales.

Pre-Launching Helps You Build a List

If you supply a -"subscribe for more information"- box on your pre-launch page, notification of the product launch, and people who desire to get more information, opt-in to your email list. This is great for keeping them 'up to date' about coming changes and improvements in your product just before the launch date.

To make sure you get a good number of subscribers; be sure and give them a reward for giving out their email address. With Article Builder, I sent people the URL to a video where they could watch the software in action, if they were willing to get on the pre-launch list.

The benefit of having the person on that list does not stop after the product launches. If the person chose not to buy, you can still send other offers their way for their consideration. It is a great way to continue to earn from people who may not have purchased your pre-launch product!

For Article Builder, I was able to get over 2,000 people on the email list! You can imagine how that has helped me in selling additional back-end products. Therefore, you certainly will want to offer an opt-in box on the pre-launch page.

Summing It All Up

These are great reasons to pre-launch your next product: it creates buzz, it allows you to get feedback, and improve the product, and it builds an email list of people interested in the subject area. All these are key points that boost your bottom line.

For me personally, I will not be launching any new products without a pre-launch first!

Jonathan Leger has a blog on Internet Marketing where you can find other informative articles like this one. You can find it at http://www.jonathanleger.com/

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By Graham and Julie

How do you measure how successful you are? The size of your home, or your car? Is it about the amount of money you have in the bank? How many friends do you have, the size of your wardrobe, wearing designer brands, eating regularly at the best restaurants, staying in the best hotels, or holidays in exotic places? Alternatively, is it the number of homes you have? Perhaps it is the amount of free time you have, or the time you can use on whatever you want.

In our experience, the best way to measure how successful you are is by looking at how many people rubbish you. How many people criticize what you stand for? How many people go out of their way to ridicule you?

The more people who criticize what you do, and complain about the hours you work, the way you earned your success, the way you spend your money, the way you run your life, the more you can say I have made it. I am a success.

This is a sad but true reflection of the world we live in. The more successful you are the more people want to bring you down. It does not matter to them that you have spent years learning and practicing before gaining the fruits of your efforts.

Given the same opportunity that you grasped and worked for, they would have let it pass as being too difficult. The point is they just cannot resist complaining and criticizing.

It seems they do not intend to face their own demons. They have no intention of standing out from the crowd. They just want everything to be the same.

The last thing they want is you and people like you being different. The last thing they want is you and people like you showing them that there is another way to live your life, a more successful way. They do not need you and people like you to show them that to be successful you have to change your thoughts, the way you see the world.

They want to go through life on minimum effort so the last thing they need is you showing them that by making the effort, you can succeed. To them the fruits of their labors are simple and regular, they do not need you and people like you showing that with a little know how and commitment the fruits of your labor can be enormous. They do not need people like you showing the world what is possible.

The last thing they need is someone who has the courage to believe in himself or herself and work towards what they want and become successful.

If it is any consolation to you, the more successful you get the more critics and complainers you collect.

You just have to accept that when they start on you in your office, in your town, in your professions then you are on the verge of being successful. You have done what they are frightened of doing: you have conquered your fear of the unknown and gone for your dreams.

You have the courage. You have the desire. You have the willingness and ability to focus on your dreams. In the end:

"It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again, and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at the best, knows in the end the triumph of high achievement; and who, at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Quoted by, -President Teddy Roosevelt-

Good Luck

Graham and Julie.
www.desktop-meditation.com

To improve your intuition, initiative, and energy levels please go to:
www.desktop-meditation.com. It is free.

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By Michael A. Jones

Your online email marketing campaigns can flounder over something as simple as formatting.

Is your email easy on the eyes, easy to read?

Use these seven key points to ensure your emails have a high readability rating:

1. Format the text lines between 55 and 65 characters. Anything more makes it harder to read. It can give the message a ragged look if the recipient's email program configures differently.

2. Use only short paragraphs with plenty of space in between. Hit the Enter key twice between paragraphs so your email is easy to read and absorb.

3. If listing an email address, or a URL, put it at the beginning of a new line. It is much easier for the recipient to see and use. (Example: See the style of the Resource Box below)

4. Use the Reply button to answer email. The previous message is then included so the recipient has the background immediately available. The > symbol appears on each line of the previous message. Insert your comments or answers under the relevant block of text.

5. Use CAPITALS only for effect, to emphasize key words or phrases. Do not write blocks of text in capitals.

6. Use exclamation marks judiciously. Emphasizing statements with !!!!!! cheapens and lessens rather than adding serious emphasis.

7. Avoid the use of fancy fonts and colors unless you know definitely the recipients are using HTML enabled email software. Although HTML formatted, email is now quite common, a huge base of users still use plain text.

Michael A. Jones is a writer and webmaster with over 10 years experience. Punctuation marks used discreetly and correctly can really add power to your emails. Check Michael's punctuation guide here for ideas:
http://www.about-goal-setting.com/punctuation-guide.html

To utilize a highly successful advertising medium at an unbelievably low cost visit this page:
http://www.vitalstop.com/Marketing/post-free-classified-ads.html

See how to choose the right autoresponder and at the same time get a free 7-part email tutorial:
http://www.vitalstop.com/Business/autoresponders.html

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By Jerry Bader

Everyone Has an Agenda

When we watch our favorite television programs like 'CSI' or 'House', we knowingly and even gladly allow ourselves to be manipulated. When we watch the evening news, we are manipulated by the selection and presentation of stories that have been filtered through a series of network agendas. These range from the benign time constraints of a thirty-minute broadcast to the more suspicious dictates of network and sponsor interests.

Websites are vehicles for communicating content to an audience. Like your favorite television show, or evening news; that communication is not neutral; it comes with an agenda and that agenda should be yours.

If your website designer is not developing your site within a framework created to communicate your marketing information, then you are not getting the website you need. If your website designer is merely a technical programmer and not a communicator, then you have picked the wrong supplier.

Whether you are selling an idea, a product, or a service does not matter; it matters that you are trying to convince your audience your offer will benefit them in some way. You are manipulating your presentation to your advantage. That does not mean you should be dishonest or deceitful, but rather just skilled in getting your message across.

To manipulate, as defined, in part by wordreference.com, means to 'control or influence skillfully, usually to one's advantage'. That is the job of a professional website designer: to influence an audience skillfully to the website owner's advantage.

Defining an Appropriate Website Agenda

Build your website to be an affective marketing communication vehicle that accomplishes these tasks:

1. Attract interest
2. Focus attention
3. Convey attitude
4. Enhance understanding
5. Generate confidence
6. Stimulate desire
7. Motivate action

Attract Interest

Check your website logs, if you find people are leaving your site as fast as they are arriving, then you have a problem. The time and effort you spent on optimizing your site, for the search engines to attract visitors, is wasted if those visitors do not stay long enough to get your marketing message. Visitors will leave your site within seconds if your splash page is confusing or irrelevant to their needs. The initial contact with your audience must capture their attention and quickly establish that you are the source of the information, products, or services they are looking for.

Focus Attention

Your established site has the information your audience wants, so you must make it easy for people to find it. Organize information, products, and services for quick access and easy navigation between options and alternatives.

Visitors focus on finding what they came for; and locate it. Now they will be more receptive to notice the items you want to direct them to. The moment when visitors are ready to focus on your pitch, Jared Spool, of "User Interface Engineering", calls this the 'seducible moment'.

Enhance Understanding

Design the presentation of your information for human understanding, not the search engine robots. People absorb more information, have better comprehension, and retain more of what you want them to, when information is presented by a real person.

If you want to see the future of the Web, visit Wyeth's menopause related website at http://www.knowmenopause.com. This site provides visitors with these options:
- going to a text-based version that is index-able by search engines and where visitors can print out the material;
- and a multimedia version that features video presentations by doctors discussing the medical issues,
- and interviews with ordinary women discussing their personal experiences.

Generate Confidence

Since the Web is a remote environment, it is important to create confidence in your company, the products, and services you provide. Easily create this confidence by providing visitors with email addresses, phone numbers, physical locations, and contact names. Many websites fail to provide this kind of information. If you do not provide proper contact information, it looks like you have something to hide.

Relating people with people is critical in building confidence. The Wyeth knowmenopause.com site does a brilliant job of providing expert video advice from qualified professionals, as well as, video commentary from average people relating their personal experience with the subject matter. In addition, you do not have to be a multinational pharmaceutical company to do this. Every business has access to expertise and knowledge. If you stop pitching and start informing, you may find you are further ahead.

Convey Attitude

Every business conveys a personality to the clients through their experiences with that company. When you rely on your website as your main point of customer and prospect interaction, then your website has to present an attitude appropriate for your audience. You convey this attitude via the graphics, copy, and multimedia presentation of the information, products, and services you provide. When it comes to 'attitude', the medium is very much the message. The Web is such an impersonal environment. It is important to design your presentation so that it delivers the attitude and personality that will relate to your audience.

Stimulate Desire

The desire to buy a particular product or service is based on more than functional utility; no one really needs a Rolex or a Lexus. People buy most of what they buy based on emotional and psychological desire rather than functional need. Functionality often comes into play merely as a justification for the purchase. Part of your website's job is to create the emotional and psychological desire for the product in question.

Motivate Action

Your website should be designed to motivate people to action, but do not construct your site to limit that action to a sale or to nothing. Many sites obviously design the website to entice you to purchase items with little or no attention to enhancing understanding or generating confidence. This 'all or nothing' approach is severely anti-productive and conveys the impression you cannot be trusted. Customers need to have confidence in you and your offerings; and need some reassurance that you are legitimate.

You want a website visitor to do something; anything that demonstrates some interest. That expression of interest could be a phone call to ask a question, signing up for an e-newsletter, requesting a catalog, responding to a survey, poll, or promotion - anything that displays they have some interest in what you are offering. If you can motivate your audience to action, even if that action is not directly sales related, you are on your way to building a relationship with that prospect.

Communication: Turning Content Into a Memorable Experience

In order to achieve your marketing goals, you need to know how to manipulate, or if you prefer, 'seduce' your audience to your advantage using the seven tools of website persuasion.

Position

Web pages are usually made-up of similar types of information. Standard page elements include:

i. Header information - such as logo, company name, address, and basic contact information
ii. Navigation elements - so visitors can find what they need
iii. Content - such as text, graphics, audio, and video
iv. Sidebar information - that might include additional information or links that relate to the content or advertisements
v. Footer information - that might contain further contact or copyright information

The positioning of these elements is critical to the comprehension and retention of your information and marketing message. Various usability studies carried out in the USA and Great Britain have tracked the eye movement of website visitors. These studies help the designer place the various page layout elements on the screen to produce the maximum effect.

Most studies are consistent with their eye movement tracking results:

i. Middle-Center: Visitors first focus on the center of the page searching for anticipated content;

ii. Top-Left: Eyes then move to the top left corner where a logo or company name is expected;

iii. Down Left-hand side: Eyes then move down the left-hand side of the screen where navigation usually occurs;

iv. Top-Middle to Right: Eyes then move back to the top of the screen and move from the center to the right scanning for further navigation elements or additional company identification information;

v. Middle-Center: Eyes then move back to the middle of the screen scanning for relevant content;

vi. Right-hand side: Eyes then move to the right side of the screen looking for additional information or sidebars;

vii. Middle-Center to bottom: Finally, eyes go back to the center and down the page towards the footer scanning for additional content.

It should be noted that these studies also suggest that website visitors will quickly determine where any advertisements are located and then proceed to ignore or avoid them when moving on to other pages of that website.

Size

The size of the various elements will obviously draw attention to, or away from particular information. Logos, graphics, headers, and body-text should all be balanced and proportionate. The use and amount of white space is as important to readability and comprehension, as any of the other elements relate.

Color

The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool, if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white, and gray convey a sense of sophistication.

These are all generalizations. You can mix and match colors to provide a variety of moods and personalities. It is important to choose a color palette with care; not only to convey personality, but also to direct and focus attention on particular key elements.

Shape

The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold; this means the visible area that does not require scrolling. Sometimes you cannot avoid vertical scrolling. If you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.

Sound

Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio delivers the information in a meaningful, compelling, entertaining, and memorable way, and helps establish a corporate personality and image.

Movement

Movement helps attract and direct attention to certain aspects of your website. The best way to incorporate some action on your site is with Web-video, which uses a Web-host to present information or direct visitors to where they want to go.


Style

The visual style of your site directs attention and focus. It helps establish your personality and helps the relation to your target audience. Styles range from conservative to funky to downright bizarre; but what really matters is your style choice, it tells visitors who you are and what you are. Your website style will help create the attitude aspect of your website presentation.

Conclusion

Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers. This job is too important to leave to someone who does not understand how to use the Web and its full arsenal of presentation elements to communicate your marketing message.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in delivering their clients' marketing messages using the latest audio, video, and Flash presentation techniques to create compelling and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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By Michael A. Jones

When it comes to your online email marketing promotions, think out your signature file. It is an important feature of your message not an afterthought. It tells people about YOU, or specifically, it tells what your business is about.

The signature file is a little like a P.S. at the end of a message. It nearly always gets attention.

Here are 10 guidelines for creating a signature file that looks professional and gets clicks:

1. Make it brief, no more than about 6 lines, and make it concise. Put briefly, what you and your business are all about along with the URL, of course.

2. Use a single --- or double === divider across the top and/or across the bottom of the signature.

3. Adjust the signature file for the audience you are reaching. Newsgroups or mailing lists, adopt a soft-sell approach so as not to cause irritation. For an autoresponder message, a hard sell signature file may be acceptable.

4. Include your email address and the URL of your home page.

5. Don't go above eight lines including the divider(s).

6. Format to 60 characters so the line endings will appear neat in your recipient's browser.

7. Left justify the text.

8. Proofread it. That is worth repeating - Proofread it!

9. Cut and paste the URL into a browser and make sure it works! How frustrating to stumble on the fact that after you have sent hundreds of emails or you have been using the signature file for some weeks, the link does not work because of a typo or other error in the URL. Test it!

10. Send an email to yourself with the signature file and check the overall appearance and impression. Is it clean and professional?

In conclusion: Labor hard and long on the wording of your signature until it is just right. Sum up your main selling proposition and construct it into a slogan.

Michael A. Jones is a writer and webmaster with over 10 years experience. Punctuation marks used discreetly and correctly can really add power to your emails. Check Michael's punctuation guide here for ideas:
http://www.about-goal-setting.com/punctuation-guide.html

To utilize a highly successful advertising medium at an unbelievably low cost visit this page:
http://www.vitalstop.com/Marketing/post-free-classified-ads.html

See how to choose the right autoresponder and at the same time get a free 7-part email tutorial:
http://www.vitalstop.com/Business/autoresponders.html

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By Zaak O'Conan

You have finished writing your eBook. You have a basic understanding of what an eBook compiler does. You may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the best-rated eBook compilers currently available.

* E-ditor

This software has a demo version you can download to try out before purchasing. You cannot actually use the demo to create an eBook, but you can run the software and test it out thoroughly to see if it does what you need it to do for your particular eBook.

This eBook compiler is one of the easiest to use. The software has a very user-friendly help menu that provides instructions for and explanations of every field on every screen. The program also includes video tutorials demonstrating every step of this compiler with clear explanations of all fields that you need to fill in. There are seven screens to help you choose your eBook options.

This compiler requires your files to be in HTML format. You follow simple directions, and the compiler loads your files. If you decide to edit your eBook after it has been compiled, make any changes in your original files and click on "Compile your eBook" and your changes will appear in your compiled eBook.

E-editor allows for some customization of your eBook. You can create a special page that appears when the eBook is opened; create customized icons that appear on the desktop after downloading; use your own logo on the task bar of your eBook; customize the task bar's buttons, where the task bar appears in your eBook, and choose the task bar's colors. Additionally, you can choose to have the eBook open to the last page read, which many of your buyers will appreciate.

An excellent and unique feature of E-ditor is the capability to choose a standard Microsoft window or to create your own design for a window to personalize your eBook. The program provides some sample window designs, but you can use any .bmp (bit map skin) graphic you have stored on your hard drive.

E-ditor is a good choice if you are new at producing eBooks because it is easy to use and allows you to customize the appearance of your eBook.

* Desktop Author

This compiler does not require a browser, nor do you have to download software or plug-ins. The program converts exe. files into pages to look like a standard book. You can create and produce eBook pages scaled to fit on your computer screen without any scrolling. Additional features include WYSIWGY (what you see is what you get) page editing and creation, the ability to manipulate internal images, cut and paste functions, hotlinks to pages, email, website, or other files. It is an excellent compiler to use for marketing tools, such as creating brochures and manuals in addition to eBooks.

* EBook Edit Pro

This compiler provides a demo version, which allows you to test out its features. The software uses a Wizard that leads you step-by-step through the set-up and creation of your eBook. Customization includes text editing that appears on the pop-up starting message window; the ability to allow or prevent resizing of your book and the mouse-click pop-up menu; enabling or disabling the navigation bar and choosing the buttons you want to appear; and customizing the eBooks' desktop icon and the logo that appears on the navigation bar.

Ebook Edit Pro is loaded with excellent features that allow you to create multi-media Ebooks, and includes a Wizard Customizer for beginners and for advanced users. The software uses HTML files, downloading them from the directory, where they are stored and saved. Edit and resave your files in the original software used to create those files, and then with a single click you can re-compile your Ebook.

Features include customization of icons, toolbars, and the "about box." This compiler has a particularly useful feature called the Rebrander feature. This permits you to enter customized code into your Ebook pages and distribute the Rebrander software to your affiliates or distributors. They can then customize the links included in the Ebook, but they cannot alter any link or information that you have not entered as a customized code.

The software includes "eBrand-It" software that allows custom fields for your customer's name, affiliate ID or URL. This feature is a powerful marketing tool because affiliates are much happier giving away your Ebook from their own site when they can customize it.

* Ebook Compiler

This compiler offers a demo version that allows you to compile 10 files. If you do not include graphics, you can create a 10 page Ebook that allows printing and copying of the Ebook. The catch is that you cannot sell any Ebook you create in the demo version.

The purchased software is user-friendly with easy-to-follow help files that guide you through the steps of compiling your Ebook, and explains what an Ebook compiler does. The software provides detailed instructions on how to create source files from Microsoft Word 2000 and 1997, PowerPoint 2000 and 1997, and HTML documents. It contains less detailed instructions for creating source files from other programs.

This compiler allows for password protection of your entire Ebook or for selected pages. Additionally, you can set a time limit on your Ebook. When the runs out, the customer no longer has access unless they pay for it. In other words, it allows you to create a demo version of your Ebook for marketing purposes.

You can set a single password or multiple passwords. Using multiple passwords assigns each user their own specific password. Online help files guide you through setting up your passwords. You can also create a Sales and Thank-you page for selling a password protected Ebook. This is a good choice for the novice, particularly since it includes basic features for password protection and distribution.

* Active Ebook Compiler

This easy to use compiler provides excellent features. This software can support HTML, JPEG, GIF, and all active plug-ins. Features includes password protection, branding, internet linking, icon customization, assigning unique serial numbers, splash screen, file compression, and start-up messages. It also provides free lifetime upgrades. Additionally, it includes a preprocessor, re-brander, active script, and detailed instructions for using HTML, Power Point, and Microsoft Word files.

Several other excellent Ebook compilers on the market are worth looking into.

Ebook Generator features splash screens, password protection, branding, icon customization, and compression control. Additionally, it includes virus prevention that alerts the user to any modifications made to your Ebook and offers usage statistics so you can track your EBooks' use. With all these advanced features, this is an excellent compiler for the beginner because it is exceptionally easy to run.

Ebook Creator is another excellent compiler, supporting HTML, JPEG, GIF, PNG graphics, and JavaScript, VB script, and Java applets. It also supports all Internet Explorer plug-ins. Standard features include unique serial numbers, direct linking to a form or a page on your website, disabled right clicking, and search functions. The software allows for expiration after a set number of days or usages, which allows you to create demo versions. You can create up to 1000 different passwords; every time the Ebook downloads, a unique password is required to access protected pages. The software provides user-friendly menus and buttons that allow the beginner to the advanced user to create their Ebook.

Obviously, there are some excellent compilers out there. So figure out EVERYTHING you need in terms of features, and then compare prices and options. If they are offered, take advantage of demo versions before purchasing. Then, have fun creating your Ebook!

Zaak O'Conan discovers and presents information on to enhance your site, newsletter, marketing, and other Internet related topics. You will find his other articles that expand your horizons at http://WebWorkersWeekly.com .

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Author unknown

Imagine thirty thousand menacing obstacles in your path to success.

You are dehydrated, hungry as hell, and wobbling like an Irishman on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You are not even sure you want to go on.

You feel like Frodo, the character, in the final episode of the 'Lord of the Rings-The Return of the King.'

Terror and dismay gleam from Frodo's big, expressive blue eyes. In the distance, he can see his goal. However, it seems to him like he will never get there. He turns to Sam and says in a defeated tone, "Sam, it's the Eye," referring to the eye of Sauron - the enemy he must destroy.

And Sam turns to Frodo in a soft, encouraging voice and says, "Let's just get to the bottom of this hill, Mr. Frodo."

Let us just find the underlying cause of this hill, Mr. Frodo.

I spoke at the World Internet Summit in Sydney, Australia, last week. In addition, I saw about two hundred and fifty Frodo's in the audience.

Confused, weary, inundated with dozens of tactics and strategies about the Internet, their eyes stared into nothingness. Frozen stiff at the task of having to build an Internet business from scratch, almost all of them seemed to have a cross too heavy to bear.

In addition, they did not exactly have Sam to encourage them.

I said to them, as I say to you. "Let's just get to the bottom of this hill, Mr. Frodo." Then we will do the next hill, and the next, and the next, until we get to our destination.

You are bound to be struggling. I struggle in Yoga class. I am a first-class doofus. Five minutes after we start the class, I wonder when it is all going to end. I look at the 'human pretzels' twisting and turning to the left and right of me, and I cannot see myself being flexible and I in despair.

However, I have my own personal Sam. I simply say to myself," Let's just get to the bottom of this hill, Mr. Frodo"

And hurrah, yippee yahoo, I've actually made it past Yoga Session #2.

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas on marketing strategy, psychological tactics and branding. Head down to http://www.psychotactics.comtoday and judge for yourself.

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By Adele Sommers.

Copyright 2005 Adele Sommers

Is there a secret to making stellar decisions? I am talking about a process that, "Engages people in reaching satisfying, robust conclusions"... "Guides thorny, complex problem solving with relative ease," "Averts expensive project failures instead of causing them," "Decisions made during problem-solving sessions are legacy, businesses often have to live with for a long time!"

Not every decision requires special attention; many are simple and routine. The more risky, costly, or large-scale a problem or project is, the more attention it requires. In these instances, the after effects can come back to haunt people who bypassed good decision-making procedures. This article explains three ways to get superior results from your decision-making processes. Avoid "Mission Impossible"... Remember the old saying: "If you fail to plan, you plan to fail."

The quality of the decisions people make in group settings determines the long-term benefits of those decisions. Unfortunately, potent tools and techniques for making complex decisions and solving tricky problems do not seem to be widely understood. Decision-making techniques are critical for managing projects, for example, where they should be visible in every aspect of project planning. Imagine an aerospace firm that designs and builds highly complicated satellite equipment. The potential exists for large-scale fiascos, if not every facet of every phase comes together perfectly! Yet, for various reasons, decision-makers often feel pressured to arrive at expedient outcomes when working on urgent issues under tight deadlines.

Side stepping sound decision-making techniques often occur in the planning stages "for the sake of the schedule." Rushing through a project can easily backfire, and actually cause it to go over-budget and end much later than the original schedule would have required. You have noticed the consequences of poor decisions -- where people hurried to make a decision without weighing all of the important issues -- can range from annoying to catastrophic...And Turn It into "Mission Possible"! If you will recall in the "Mission Impossible" series, the characters invented ingenious maneuvers and planned every aspect of the project down to the minutest detail. Though, not always obvious to us, -- the viewers, -- the mission planners and implementers had to weigh the risks, alternatives, and "what if" scenarios of every potential outcome.

All of these actions contribute to great decision making. The best decisions for difficult problems can withstand future challenges because they use structured techniques. These techniques help the participants generate breakthrough ideas, jointly analyze risk, and weigh alternatives. Intricate decisions made without them can quickly fall apart and may even cause harm. Therefore, to arrive at great group decisions, I rely on proven, highly adaptable methods such as these:

1) A silent brainstorming process that leads to breakthrough thinking can end up with exceptionally good results. It uses an affinity diagram. Why is silent brainstorming useful? The process of generating brand new ideas naturally excites our filtering mechanisms -- the ones that protest we have already or that someone's new idea can't work "because..." Silent brainstorming, on the other hand, helps us get past those instinctive hurdles to expose new frontiers that we might not have explored.

2) A handy problem-solving tool that helps people identify underlying causes of challenging problems. It uses a root cause diagram. Why is getting at root causes necessary? Because too often, we fail to look deeply enough at what is responsible for a particular problem. Orders not filled correctly may have a whole series of nested or interconnected reasons, for example. The answer could be far simpler than anyone thought, such as a faulty printer ribbon that does not print orders clearly, rather than, say, training issue. We would never know without asking "why" from several angles and points of view.

3) A tidy decision-making technique that enables a group to compare ideas and alternatives uses a prioritization matrix. Why is prioritizing valuable? It is one way we can assess the relative merits of one idea over another, especially when each has several complex components. Using a tool with a built-in scoring system can coax the real winner to emerge, clearly separating it from the "runner ups."

In conclusion, structured decision-making produces sturdy, satisfying results -- even for complex projects or problems -- while boosting both morale and profit potential. For more information on these methods, you may want to explore the decision-making tools and guidebooks at http://www.GoalQPC.com.

Adele Sommers, Ph.D. is the creator of the award-winning "Straight Talk on Boosting Business Performance" success program. To learn more about her tools and resources and sign up for other free tips like these, visit her site at http://LearnShareProsper.com

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By John C Vincent

Once you have performed all the necessary steps to acquire an Opt-in Subscriber through proper Opt-in Email Marketing, i.e., created a Squeeze Page with your Opt-in form attached, you will find that after a follow-up email campaign to your list, a percentage of these folks will take the opportunity to join your affiliate program.

If your program has a 15 or 30-day free trial listen up.

I received this email from an individual who had joined my team:

Hi John,

I have a couple of questions for you from my downline.

1. What type of letter do you send to your new trial members?

2. How do we convert the 30-day free trial people into paid members?

I was sending just a short personal email but was wondering if you had an outline of something we could use. The second question is more important as we have one person who has signed up about five free members and we are wondering how to help convert them. Thanks for your help, John :-)

Warm regards,

Hi__________,

LOL ...I have tried every welcome message I could ever think of and I have come to these conclusions. In my opinion, three types of marketers join affiliate programs:

Type1- The "OK ... We'll See" Referral"

This person joins every program and then...DOES NOTHING. Then, he or she (mostly males) never answers your initial welcome email. In addition, because they do nothing, they get nothing in return. And the weird thing...they wonder why the program didn't work...Go Figure :-)

Type2- The "I'm So Excited" Referral"

This person joins and is so over-excited and enthused that you become excited as well but Watch Out For This Person. This individual comes in two categories...the newbie...and the person who moves from program to program, (similar to number 1 above BUT with enthusiasm). Then after two - three weeks have passed and they have not made a mi!ion bucks and it takes a little effort ... they drop out.

Type3- The "Let's Do This!!!" Referral"

This is YOU in other words, someone who is like YOU ...mature and a serious marketer and someone who knows that you have to build in order to make money. Someone who will Do Whatever It Takes to Succeed. This is the individual who WILL Make A Full Time Living from the internet. In addition, it is this type of referral you want to fill your team with.

REALITY
You will get a lot of 1s and 2s and the gems, the number 3s, will come. Type 3s will make you rich. In addition, ________...you are really lucky...your team is being filled with Type 3s...your duplicates. That does not happen often...it did not happen for me at first...and then I started getting less of the 1s and 2s and more of the number 3s and the rest...as they say...Is History.

So the answer to your question: :-)

It does not matter what you send as a welcome message as long as it is warm, friendly and offers assistance.

In addition, to your second question:

You Convert a 30-day trial member by teaching, educating, and The Giving Of Yourself.

Think of the things I have done for you and all who join my Team. My instant responses, my guidance, my tips, tricks, and strategy...I hide nothing from you and there is more to come :-).

But let me ask you: Would you have taken me seriously in my welcome message to you...if I hadn't offered to help you Fr ee Of Charge, with NO CATCHES, No Strings Attached Initially...I was Sincere in wanting to help YOU...and you felt this sincerity and your referrals must feel this from you as well.

The REAL Secret To Internet Success:

Giving NOT Taking...Educating NOT trying to make a deal...Recommending
NOT Selling.

You might try to Sell to a Stranger but you should always Recommend to a Friend.
(yeah I created that phrase and you can steal it, lol).

To Give Of Yourself...Unselfishly! This is how you convert the 30-day free trials. You may not get all of them, but you will get a higher percentage with this very unselfish strategy than without it.

Opt-in Email Marketing and the elements incorporated in this procedure makes it a "Sweet Science" (sorry boxing enthusiasts :-) that ALL Internet Marketers should learn at the very beginning of their marketing career, that is... if they truly wish to Succeed ...

______________________________________

John C. Vincent runs The Opt In Marketing System Web-site, which provides Free Downloads, easy-to-follow free guidelines on how to build a massive Opt-in list that will continuously make you money online. Content Rich.

http://OptinMarketing.net
http://Opt-in-Magic.blogspot.com/
http://Opt-In-Wizard.com/

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By Brad Johnson

The hardest part nowadays is that someone who is in the field of Internet Marketing really struggles to devise 'the perfect website', to attract 'the perfect customers', and develop the 'perfect product'. You do this in order to construct 'the perfect amount of exposure', develop a list, put together 'the perfect email,; and hit the send button. Now watch the magic happen as your account populates with income. It is a wonderful dream, is it not? If only it were a possibility for every Internet Marketer, newbie, or veteran to get the attention needed...Well now you can.

PC-Tutorials.com is a new online resource website designed specifically for the Internet Marketer. Through the site, anyone can submit their promotional product, watch free video tutorials, and look at a collection of articles pertaining to the one thing they want to know more about: Internet Marketing.

Those who are just starting to cut their teeth into the business of Internet Marketing will be impressed to see the help this website generates for them: It gives them exposure to their own website, products, and articles for absolutely no cost.

Even the veterans who have been in the game a long time have a chance to increase their exposure even further as PC-Tutorials.com reaches out to a targeted audience that are visiting that very site to see their products, to view their articles, to interact with the pros. PC-Tutorials.com is literally a haven for the Internet Marketer.

At last, there is no more time wasted or money spent on anyone trying to get his or her site or product noticed. It can all be merged into a site solely created to helping others get the sales, get the leads, and get the results to the offer they want to share with the world.

It is not about membership, fees, or commitments. PC-Tutorials.com is a come as you go environment that welcomes you while your there and encourages you to explore. So if you're an Internet Marketer and want that extra kick to getting some income flowing in your bank account, or you just want to find an online resource to help get you noticed, look no further as PC-Tutorials.com is created solely for YOU.

Brad Johnson is the founder of PC-Tutorials.com and has over five years experience as an Internet Marketer and Information Technology specialist. See the unveiling of this new Internet Marketing Information Technology website at http://www.pc-tutorials.com.

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By Dali Singh

Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.

I have to be brutally honest and relay that our friendship has not always been rosy. I happen to know her, (Google), several years back, when she was just a small fish in a big pond. I started to analyze her every move and realized that she is a fickle, clever, and extremely mysterious being. Regardless of her ways, I decided to be more acquainted. Here are a few things I learned along the way:

When it comes to logic, she is the queen.

In other words, avoid participating in anything that may blacklist you from this search engine, including keyword stuffing, link farms, and hosting 50 "sister" sites on the same server. Keyword stuffing does not simply refer to the content of your site, but also within the alt tags, headers, URLs and any additional areas of your web site.

She likes to stay focused.

When optimizing the individual pages of your web site, try to hone in on 1-2 relevant keywords per web page. Analyze each page and identify which keyword would be most suitable. If you decide to optimize for two keywords per page, make sure they are similar in context. For example, if you are optimizing for the key phrase "insurance leads", you may also consider optimizing for "insurance sales leads" within the same page.

She loves to travel.

Google loves links, whether they are inbound or outbound. Lots of research has focused on inbound links, but little has focused on the number of links on an actual page. Google has not published this theory in the academic papers; it appears that Google favors sites with several internal and outbound links over pages without links. If you have any doubts about this theory, simply do a search on any high volume keyword or phrase within this search engine, and analyze the first few sites that come up. Notice how the majority of them have numerous internal links on the main pages of their web site.

She is in popular demand and expects the same from you.

The more popular your site is across the Web, the more Google will favor you. Obviously, having several high quality inbound links to your site is key in achieving higher rankings. When identifying web sites for inbound links, target the ones that are highly relevant to your site. For example, if you run a jewelry site, look for websites that are purely informational on the topic of jewelry or gemstones. Also, make sure that the sites you decide to collaborate with have a good PageRank (at least a 5) and online presence.

To save yourself a lot of hassle, conduct a keyword search relevant to your business and target the web sites that show up on the 1st and 2nd pages (weeding out the competition) of Google. Contact the webmasters of those sites, tell them about your company, and find useful ways to compensate them for adding your company's information on their site. If you have an affiliate program, do not be shy to pitch it. If you have an online advertising budget, offer them a Pay Per Click deal or monthly advertising fee for promoting your web site. Please note that collaborating with these sites or purchasing ads should complement your overall marketing & business development strategy and not be useful for getting link value.

She gets bored easily

Regardless of whether your site is informational, e-commerce, or just a sophisticated version of a business card, having quality content is crucial. Adding to that factor is how often you update your site's content.

If you run a site that has new content added on a daily basis then eventually the Google "freshbot" will start visiting your site on a daily basis and indexing your new content into the database (hence the popularity of blogs). When you update content, Google will visit your site and index it quicker.

If you have not already noticed, keeping pace with Google is not an easy undertaking. It takes a certain level of knowledge, skill and creativity to truly benefit from this relationship. The rest is up to the stars.

Dali Singh is the managing director for Blueliner Marketing (www.bluelinermarketing.com), a full service marketing and Internet consultancy specializing in internet marketing and web site promotion strategies, public relations, and corporate branding.

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By Corecubed

The First Step towards making your web site work is an important marketing tool.

Establish your web site's purpose and function.

The Internet is an ever changing, global marketplace, and library. People research and purchase products or services, read to gain more knowledge, and sometimes browse for pure entertainment. In figuring out the best way to display your business on the Internet, you must first answer the following questions:

What do you want your web site to provide?

• Provide information only? A web site can make inquiries about your services easier, or attract inquiries from prospective employees.
• Sell a product or service? Do you want to sell something that is unique or something that is cheaper than competitors are?
• Provide an "after hours" storefront for your loyal customers?

How do you want your visitors to function while at your site?

• Do you want to survey potential customers to see what features and/or benefits most interest them and at what price?
• Do you want to offer a private log in area for your distributors or customers to purchase items, obtain product information, or access technical support?
• Do you want them to download a demo or coupon, subscribe to your newsletter, look up the nearest store location, or actually order a product?

What do you want your web site to provide? How do you want the visitor to function while browsing your site? These are key questions to answer when designing a site, and the key to making the web site fit into your overall marketing/sales strategy.

Understand your customers' online user behavior.

Forrester Research studies predict that U.S. e-commerce will grow at a 19% compound annual growth rate over the next five years. Most significantly, online retail will reach nearly $230 billion, and account for 10% of total U.S. retail sales by 2008. These figures represent how to gain a lot of revenue from successful online exposure. In the realm of web site marketing, a company has to keep up with their customers' online knowledge to compete. In addition, these numbers do not reflect the growing tendency for Internet users to use the web for product or service research prior to purchase.

In today's high tech world of e-commerce, nearly every business plan includes some form of web site marketing tactics. However, most companies do not have the in-house expertise, time, or resources to build web sites. They make the most of their online presence with a design professional who understands their unique product or service, and show how it will display on the web. At the same time, the companies' online users are wasting less time on web sites that fail to meet their online expectations. How does your business stack up? Do you have a web site? Did a technician or a marketing/design professional who understands sales design it? Did you specifically relate marketing strategies to your products and/or services?

Integrate your sales and marketing techniques.

A web site can be a functioning, revenue-producing tactic of your business plan or it can serve as an extension of your brand as a useful brochure. Here are some web site types that Corecubed has designed, integrating the companies' sales and marketing tactics into the site design:

http://www.smithmanus.com and its subsidiary http://www.suretyplace.com, are good examples of revenue producing ancillary activities for a service business.

Brook Smith is the President of Smith-Manus, a company that specialized in bonds for the waste industry. He wanted to simplify the intake process for customers. As part of his marketing strategy, he agreed to an updated look and feel for his company that will incorporate into a web site, which allows potential customers to download all necessary forms from the site. This saves the potential customer time by not having to wait for office hours, and faxed or mailed forms, and saves Smith-Manus time by reducing the time from inquiry to sale for those customers who qualify.

http://www.merithealth.com is a hospital management company specializing in purchasing urban hospitals and using management techniques to run a more efficient, and patient and community centered facility. Corecubed created a new logo and a new corporate look and feel for Merit Health, which will translate into their web site. This on-line brochure is a branded extension of the company's commitment to quality and serious management.

http://www.cardkitchens.com is the official web site of Cardinal Kitchens. It extends their custom countertop business to the home do-it-yourself market, which they were missing by only using contractors to sell their products. This web site is creating a new division within Cardinal Kitchens that works directly with the public if no contractor is involved, or it works with the contractor to assist the customer with the many available design choices for countertops.

http://www.dwsilks.com now displays their high quality silk foliage lines on-line, instead of only on paper. Sold through an exclusive distributorship, this on-line catalog now allows their buyers to preview items immediately available, rather than wait on the production and printing processes that the company used to rely on solely. Look for more advances in direct sales efforts of specialty products currently not available anywhere.
D & W Silks is learning from their web traffic. They have some niche markets they can tap and not disturb their current customer base and distributorship.

Corecubed provides high-impact marketing campaigns, corporate identity, and collateral design services with confidence and style. Our clients include home care and home health providers, contemporary glass artisans, and venture capital/financial advisors. A marketing design and public relations powerhouse based in Louisville, KY, Corecubed puts together the best possible team for you, the client. Lead by Merrily Orsini, a renowned expert in branding and strategic marketing specifically for the home care industry, and staffed with dedicated, highly skilled designers and writers, Corecubed has the skill and expertise to manage your marketing and PR campaign from start to finish. Contact us today at 1-800-370-6580 or visit our web site at http://www.corecubed.com for more information.

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By Paul Grant

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision.

By its very nature, a viral project is unlike anything that has been done before.

This means there is no formula, no statistics, nor guarantees. Results can only be proven retrospectively. It can be too late for those results to have any extra meaning than the knowledge that viral marketing works in principle. The most successful new media viral campaigns would not be able to generate the same results if replicated by another company wanting to emulate that same success.

Viral marketing is a high risk, high gain means of marketing. It is changing all the time. There are no experts who can accurately predict how the marketplace will respond. Fortunately, the cost is not measured in financial terms, but only in the way, the public perceives the brand. Get it right and a brand can suddenly become very prominent in secondary media articles and traditional media. Get it wrong and it affects the brand's reputation negatively. Sometimes this secondary (and free) publicity ends up impacting the campaign more than the viral content itself.

Large, slower moving corporations are being startled into responding to these changes. Smaller and more progressive companies are challenging the old stalwarts of business by using whatever viral means necessary to establish greater market share.

Often the biggest, most well respected brands are unfamiliar to this radical and non-traditional approach to marketing. It took many years to establish an expensive, rigorously consistent, and highly polished corporate identity. Their company identity may have evolved over several decades. For such a company to consider the idea of diluting the brand into something generic, cheap, gossipy, comic, populist, or otherwise remarkable to the masses; raises red flags and executive concerns. These executives naturally fear losing the 'consistency' of their on-brand message, or the particular 'look and feel' of the brand, as predetermined in their own internal corporate style guides.

Those corporations taking risks in the way they present their brand by embracing this viral trend are already observing great benefits, with lower costs and higher response rates from their target market. They are perceived by their target demographic as 'cool', 'hip', 'cutting edge', and 'in touch' with a changing world.

Consider Nike(tm), Adidas(tm), and Pepsi(tm). All three brands have used viral marketing as a mainstay of their digital FIFA World Cup 06 football campaigns.

The power of viral marketing is people willingly pass it on for free. It means there are no manufacturing, packaging, licensing, or distribution costs. The total cost of ownership includes only the cost involved in creating the initial idea and the actual content.

How viral marketing works

In all instances, an initial 'viral' concept must be developed and published either to a website, in an email, as a mobile phone message, or through some new or emerging distribution channel.

Some of the most effective viral content is quite poor in production quality, often quite controversial, offensive to some; but if successful, will be high in public appeal. This can be an obstacle for some executives who build their brand to maintain the highest production and moral standards in all printed and televised materials.

Occasionally the more professional or polished something looks; the less likely the end-user will be to consider the source credibly worth passing on. In some cases, the corporation funding or initiating the viral content will actually distance themselves from the content. They will claim to have no knowledge of how it came to be, nor did they have anything to do with its creation. This is all a public relations angle to improve the chances of the mass market accepting the content as non-intrusive.

People know, only too well, how annoying it is to receive materials that are not directly known beforehand to be of value to the recipient.

If, on the other hand, the recipient or user is actually stimulated to respond emotionally to a piece of viral marketing; i.e. anger, disgust, joy, sadness, laughter etc., they will likely want their circle of friends to experience the same thing. It is the 'much-targeted' nature of a 'circle of friends' that makes viral marketing so effective. The old anonymous saying has some merit in this context...

'Birds of a feather flock together.'

If a company or brand can make a solid impression on any single individual within a selected group, that person will likely share about it with their 'flock', knowing it will also be of interest to them.

A viral campaign could end up affecting several million highly targeted consumers, which to achieve using traditional media would potentially cost as many Dollars, Pounds, or Euros, as the amount of consumers reached. Generating a return on investment using traditional media has a greatly reduced profit margin in comparison to the miniscule investment involved in initially creating a piece of viral marketing.

The importance of embracing viral marketing

Increasing bandwidth is now making possible, for the first times, such things as video on demand, live video, IPTV, and other formats of rich media interactivity. Those companies harnessing these trends in a creative and viral way are finding themselves to be moving ahead of competitors who previously held the greatest market share by spending large sums of money in the traditional media.

The success of a viral marketing campaign can only really be measured in terms of how many people visit or view a viral site, or how many times an email has been read and so on. In some cases, it may also be possible to measure click-through conversion via a call to action, although this level of transparency can often also become an obstacle to the tool becoming viral in an epidemic way.

Currently, there is very little hard statistics that demonstrates conclusively that viral marketing makes a difference to the bottom line. There is no doubt that this type of content is being seen by millions of people. Much like television advertising, it is not always clear whether people are buying product because of the advert or in response to a variety of brand promotions across multiple platforms.

Those large corporations struggling to resolve whether to embrace the idea of viral marketing now have the advantage. They can learn from some of the world's largest and best-known brands. As these brands have been forced to change their understanding of marketing on a day-by-day basis, so too will all companies wanting to compete in tomorrow's world. In the coming years, many more companies with traditional established brands will need to concede; the concepts of marketing are changing right now and very quickly at that.

By apparently diluting their brand in order to create generic viral content, these companies can in fact capture the interest of the next generation of media users, thereby building a massive community of loyal customers that not only buy but also recommend their products and services.

Paul Grant is a convergence evangelist and digital media strategist, having spent eleven years managing and implementing rich media projects. He is now a partner of London-based consultancy Interactive Strategy Ltd (http://www.interactivestrategy.tv).

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By John Dow

In the past few months, I decided to re-dedicate myself to increasing my SEO on several of my web sites. Most have been around quite some time and have good page rankings, but have slipped in position on many of my most effective keywords.

Like many, I have Google Adwords campaigns running that produce sales. It's been easy to ignore my basic Search Engine Optimization and keyword positions. Moreover, Google has been up to its favorite pastime of making changes to its ranking algorithms, which has had an impact. In addition, right now Google is the big dog so you have little choice but to listen to the music.

If you have the basics covered (good content, relevant keywords, H1 tags, etc.), that will take you so far. However, in the last few Google updates, the linking (quality of links, not necessarily quantity) has become the dominant factor. Do links increase the value of the site to the searcher? I'm not going there, its Google's playground, so you have to abide by their rules.

Web site promotion is an ongoing battle, especially with the search engines. Web site search engine traffic has a habit of ebbing and weaving due to natural cycles. In fact, the Internet cycles are starting to look more like retail cycles every year. Throw in the different algorithms that each of the big three use and it becomes quite a challenge.

Besides paid advertising, search engine traffic is the only other good source of targeted visitors, and hopefully buyers. Therefore, although I do not depend on search engine traffic, it is still a big source of daily traffic and provides potential buyers. So doing your basic SEO chores is not very exciting but is definitely necessary.

SEO is also a moving, constantly changing target. In addition, thanks to Google's Adsense program, there are 1,000s, if not 100 times that, new web sites created every day. New web sites are as rain drops during a cloudburst.

For those of you who have never heard of it, Adsense refers to publishing Google's AdWords client advertisements on a web site. When someone clicks on one of the displayed ads, the web site owner is paid a fee or commission. Now that sounds easy to do, but there is the small item of getting traffic to click the ads, and hence, all the new competition for traffic.

Just the other day, I was doing some research on one of my keywords for a website that had fallen on hard times in rankings. In the area above the search results on Google, a blue line shows info on how many results came up out of how many possible results. I keep good records and the last time I did some checking that figure was a possible 5,344,882 web sites that have my keywords.

Now 5 million is a lot, but now the info showed 61 million possible web site results. Whoa, no wonder my position has changed. I now have 12 times the number of competitors. I have records back to 2003 on this web site so I went back and I looked, and in 2003, I had a mere 950,000. Therefore, in three years it went from 950,000 to over 61 million.

Holy Cow Batman, that's incredible. However, I have a feeling that is just the beginning. The competition is going to continue to grow. In addition, this is not a major product area; this is a sub niche web site. Thank you Google Adsense. I have to believe that many of these web sites are Adsense oriented without even looking.

Ok, it's time to do some serious resuscitation on this poor downtrodden web site. The fastest way I know to breathe some new life (or initially launch a new web site) is content and links. I've already done the basic on page optimization so more content, and off page, linking is my best bet. Content will be easy, I have a ton of new stuff I can add from multiple sources.

I can write some new articles and post them on some popular article sites too. I could also do some new interviews with industry experts but my niche is limited, so that my not apply to this web site. Google likes both of those methods and neither will take too much time. I can also do some new links (the text on the link is important too - use keywords in the actual link) on my other related sites.

Now links outside of my other sites are going to be an issue. Links always seem to be a problem. Your web site link partners should have both a good page ranking and very relevant content. Then you also have to have something of value to the web site that will be linking to you.

You can join one of the link web sites, although I usually don't since there is an outside chance of trouble. Alternatively, you can do the Google search on your keywords and email to like web sites. My web site has a good page rank so I should be able to pick up a few that way.

I can also buy some links on some directory sites. There are some good ones at reasonable prices. Look for a good interior ranking (on the category page you will be putting your link). The going rate is anywhere from $10 to $50 per year.

In addition, always keep in mind it is the quality of links, not quantity. They need to be PR4/5 and above with matching content. I figure 10 new outside links, and maybe another 10 pages of new content each month for the next 90 days will help my rankings quite a bit.

Therefore, you really should keep an eye on your organic search engine listings. In addition, even though you may not depend on it for all your traffic, it should be a part of your ongoing web site promotion plan. Just getting 10 new links and 10 new pages of viable content a month can have a big impact.

SEO involves a lot more than just content and links but that is a good starting point. In addition, both these are very easy to do for anyone. There are more sophisticated SEO tactics, which I'll cover in another article soon.

John Dow owns http://www.WebSiteBluePrints.com, a website that specializes in web site tools and marketing. Check out a great software tool by clicking here Web Site Blue Prints.

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By Bobette Kye

Marketing online is a critical part of any marketing plan. Here are seven Internet-based marketing ideas you can integrate into your 2007 marketing plan:

Volunteer for Internet Interviews

Podcasts, Webcasts, blogs, RSS feeds and newsletters (ezines) are all venues for online interviews or discussions. You will want to approach publishers who regularly conduct interviews with guests of your caliber, so finding opportunities will take some research. Do this by searching general search engines (such as google.com) or directories. Some directories to get you started: podcast.net (podcasts), ezinehub.com (ezines), syndic8.com (RSS feeds/blogs)

Approach Bloggers Interested in Your Type of Product

Send your product to bloggers as a gift. You are doing this to expose your product to influencers in your category by giving them an opportunity to try it free (not to bribe or beg them to mention the product). If the bloggers like it, they may give it a mention in their blogs. Note that this is a subtle Internet marketing technique. Choosing to mention (or not mention) your product should be solely up to them.

You can find and read blogs by searching blogging directories such as technorati.com.

Join One or More Online Networks

Online social networks allow you to set up a profile page and interact with others who have your same professional (or personal) interests. Each network has different features and may appeal to a different kind of user. As with all Internet marketing techniques, there are dos and don'ts, so you will want to read some of the profiles and learn a particular site's rules before aggressively working the network. Some networks to explore: linkedin.com, ryze.com, myspace.com, orkut.com, friendster.com

Send Out One or More Press Releases

First, the release must be something newsworthy to the media (if you need ideas, read the article here: http://www.websitemarketingplan.com/pr/NewsAngle.htm). Also, be sure to include a link to your Website or blog in the press release. Finally, distribute the release through an online press release service such as PRWeb.com.

Survey Your Website Visitors

Surveys can help you identify opportunities for improvement. Since online attention spans are very short, try asking a single two-part question such as Fred Reichhold's Ultimate Question: "On a scale of 1 to 10, how likely are you to recommend __________." Fill in the blank with your Website name (or other relevant product). To those who reply with a six or lower, ask why they are not more likely to recommend. You should see a pattern in the comments. These will lead to ways of improving your site. There are software packages to help you set up an online survey. In addition, surveymonkey.com is a popular Web interface for producing online surveys.

Convey Patrick Hanlon's 7 Primal Branding Pieces Online

According to Hanlon, the seven "Primal Branding" pieces -- a creation story, creed, icons, rituals, sacred words, nonbelievers, and leaders -- form belief systems that inherently attract people who want to believe in a product. Those people form the communities that surround successful products and services. Conveying as many of these as you can online can help build followers online.

Study Your 5 Closest Competitors' Websites and Online Marketing Activities

By studying the competition, you will not only gain a better understanding of trends in your industry, but also gain new insights into promotional strategies for your own business. As you research, brainstorm a list of ideas and use that list to plan a new online strategy or technique for your own business.

There you have it -- seven ideas for improving your Internet marketing presence. Integrate one or more into your 2007 marketing plan and you will be on your way to greater success.

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and marketing MBA as inspiration for her writing. Bobette is proprietor at Web Marketing Place LLC and runs http://WebSiteMarketingPlan.com -- http://www.WebSiteMarketingPlan.com -- where you will find free marketing planning articles and resources. She is also author of the marketing plan and Web promotion book "How Much for Just the Spider? Strategic Website Marketing For Small Budget Business."

Copyright 2006 Bobette Kyle. All rights reserved. Reprints must have URL in "About the Author" box hyperlinked and clickable.

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By Karl Smith

Many people say that MLM's do not work, yet others earn a full time income...

It all depends on your interests and your available time.

To build a downline with these MLM programs you need tools, time, and a desire. It is possible to build a huge downline, but you must make use of advertising tools and spend your time wisely. Some tools like safe lists are useless, if you do not use them the right way.

Without a good ad and a good MLM program that pays well, it is difficult to make full time income.

However, you can have success with MLM programs.

There are things you must take under consideration; and you need to make a plan. MLM's use many "tactics" like: Get two in your downline, and then these two get another two, to add one more to your downline... It can become very confusing. Therefore, it is best to read and learn how it all works. Many sites use the same strategies.

You can make a plan to start building your downline, in other words advertising. There are many different types of advertising... according to how much available time you have - TEST new advertising tools. All tools work, if you use them correctly. Use the tools you like most, those that you are comfortable using...! An example of using techniques the right way: post an autoresponder email inside a safe list ad - not a buy now link.

Once you start earning money, use more powerful advertising tools. This way you get your ad seen faster and more often... Example: Buy a safe list submitter. With safe lists, the game is who posts to the most number of lists. Auto safe lists submitter is priceless. Start your downline building... another important thing to do, which may sound difficult.

Help your downline. Why? If you do not help them and they are newbies, then your downline will not grow as much as possible. It is easy to help them, just email them with some successful tools that you use... Once they build their own downline, they are also building yours...!

From MLM programs, you can make huge incomes that last!

Karl Smith Email karlsult@maltanet.net Proven Business As Seen on OPRAH T.V or Wall Street Journal http://www.eccentrix.com/members/branding/StormPay.html

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By Gary Durkin

(c) Copyright 2005 - All Rights Reserved worldwide.

We have all seen some fantastic products, services or systems, which are incredibly hot profitable money-spinners, and many of us have often wished we had thought of it first.

However, just where do the ideas come from? How do the creators come up with the products and concepts?

Surely, it is based on massive research and development, huge capital investment, public scrutiny, market assessment -for starters.

WRONG! While the above may be true of some products, services, systems, ideas, and so on, the absolute best do not involve such in-depth planning - far from it.

Let me reveal to you the secret of how some of the hottest, biggest, and best, ideas are conceived, and how some of the most successful ever product ideas, were positively the simplest.

Do not get me wrong, product testing and market analysis is still very important, but completely pointless until you have clambered over the initial hurdle of 'thinking up' a product.

Let us look at a couple of brilliant examples of a product, which is a worldwide name and multi-million dollar profit centers,

First, everyone knows about Duracell Batteries. How they came from nowhere, and trounced the competition, virtually overnight.

Was it because their batteries were better than the competition? No, not really; not in general terms. The marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brilliance.

First, they looked at the competition, the market place, the mode and method of battery sales then compared their product side-by-side with other leading batteries. It seemed their battery was just as good as the rest, or at least as good as the market leader.

In the marketing world, trying to sell a product based on "It's just as good as the rest" - does not really work.

They needed an EDGE.

During comparative product testing, it revealed the Duracell was in fact, better than the leading battery, in a particular way. They had discovered that Duracell batteries lasted longer, much longer than the others... during 'continuous use'.
EUREKA! That was it! They had found their edge, the marketing angle, the secret weapon.

So now, we all know that .... "Duracell lasts longer any other battery during continuous use "...

They had found a NICHE in the battery market... 'Continuous use'.

Why is this so important? Simple, most people who use products which require batteries, seldom actually use the product (and therefore the battery) for long periods, i.e. continuous use - but rather use them in shorter, regular periods - like flash-lights, electric door-bells etc.

That was of little importance - they marketed heavily on the 'lasts longer' concept - with the funky little Duracell Bunny going on, and on, and on... and on...

Duracell was misleading no one - they were completely truthful in their advertising, and with it, became a virtual household name overnight.

HOWEVER - they also wanted a second scoop of the market, and devised yet another unbelievably simple, but very effective concept... of gigantic proportions. What was it? Sell the batteries in PACKS! Simple and Brilliant!

Many readers may not recall, but before today's multi-packs, batteries sold loosely, separately, and individually. If you wanted just one - you went to the local store, and purchased just a single battery.

Now, Duracell decided to sell in multi-packs. It was the only way to buy their new batteries. No singles, period! Instead of selling one at a time, they sold FOUR at a time. Battery for battery, against the competition, they blew them away.

The multi-packs have another great result. Some products, which require batteries, needed perhaps just one, or maybe three batteries, leaving an odd number of batteries left in the pack for future use. Next time the consumer needed to replace the used batteries in the product, they went to the drawer, and noticed perhaps there were 'some' Duracell batteries left, but not enough. Therefore, the consumer had to purchase more, and if they had already looked at Duracell's, and had some Duracell's left to use up, what are they likely to buy?

You get the idea.

This is a perfect example of taking something which already exists, and remodeling it, re-branding it, re-marketing it, finding a niche for it - and away you go.

Look at the music industry. It is rife with similar concepts, which make millions. Bands, groups, singers, performers.... often do 'cover versions' - that is they will copy a song or track previously done by another artist.

Sometimes music is a 'fusion' - a mix of existing styles, but blended together to create something new. What about the concept of 'sampling' for example; you take a beat, rift, chord, chorus, few lines, track, from another artist, and remix it to create something different.

All they have done is to use something that already exists, make a few changes, amendments, alterations, improvements - and RESELL IT.

Unless you can reinvent the wheel, or perfect 'cold fusion' - the World is jam packed full of existing markets, products, systems, services, concepts, ideas and customers - all of which can be used as your drawing board to get started.

First, where do you locate great concepts?

Look around. What do you like? What do you dislike? Can you take a hot product and improve it? Can you take a mediocre product and develop it? Can you take a useless product, and turn it in something better? Listen to what others say.

Can you re-package something, bundle it, deliver it differently, and Re-brand it? Find a different, untapped market for a product, which already exists, and must focus on a different customer-base.

Can you add more value, more options, better support, or service?

Do you use a product and think to yourself.... "Wow.... That's great... but if only it did this too...."

Here are the vital tools and tips which you will need to start you creating your own Million Dollar Ideas.

1. Your Eyes - seems obvious, but always be aware and on the 'look-out'.
2. Your Ears - keep them open, listen to people, those around you, what they say about products, especially the things they dislike, as this could be a great start for you, if you can remove the problem with an existing product, you may just have a seller.
3. Your Mind- keep this open, too, and try to think 'laterally'.
4. A notebook and a pen / pencil (write your ideas down - do not forget them!)
5. Go back to number 3 and remember to do this!
6. A 'sounding board' - a way of discussing your ideas with a few trusted others.
7. Patience- it may take a little time, the best ideas do not necessarily come instantly -stick with it.
8. Don't get down heartened. If some of your ideas do not pan out, just start again.
9. Don't' spend too much time over ideas. Give yourself 60 seconds (no more) to think of a product, service, and system, etc., Then Stop. Then spend 9 minutes writing down as much as you can, all the pros and cons of the 'idea', how it can be improved, simplified, delivered - just write as much as you can in those 9 minutes. Then STOP. Take a break. A good break. In fact, put your notes away until the next day. Then review them.

When you do finally come up with a hot idea for a product, service, system etc., do not tell the World until you have taken a few steps to protect yourself! Get advice from experts - Lawyers, Business Professionals, Patents, and Copyrights... It is important to get these rights, or else someone may steal your idea, register it first, and make HIS/HER fortune from YOU!

That leads me on to the last area. Do not outright steal someone else's idea, product, etc. Breach of Copyright can be serious, Patents are relatively easy to register, but a little care is necessary. - Plagiarism is just downright nasty!

In summary, you find Million Dollar Ideas in TWO PLACES:

1. Everywhere in the outside world, and
2. Inside YOU.

It is just a case of putting them together. Some of the best ideas really are the simplest.

An article by Gary Durkin, Founder of the Internet Advice Center(r) http://www.InternetAdviceCenter.comGary has more than a decade of offline international business success behind him - each day controlling millions of dollars of investments world-wide, and has been doing business online for 6 years. (c) Copyright 2005 - All Rights Reserved worldwide. You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

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By Edwin Taylor

Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items; although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.

To get the maximum benefit from branded watches, use them carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:

- As internal rewards. For example, celebrate particular milestones or exceptional achievement with a high quality watch gift.

- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.

- High profile product launches, or new company launches. Give away watches at your launch event. A person looks at a watch on an average of 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your new company or product.

- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You'll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)

- Apology items. Everyone makes mistakes from time to time. If you have made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you will be putting your corporate image on their wrist for years to come.

Edwin Taylor is a graphic artist specializing in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer (http://www.logoinformer.com).

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By Miki Zakay

I will keep it as simple as I can - a PRACTICAL TOOL.

First, I would like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 50-cents in postage alone. (Then you have to factor in paper and printing costs).

*A PHONE CALL can cost just as much - or more - than a direct mail piece.

*A PHONE CALL wastes time (and time is money) because you will spend precious minutes - sometimes hours or days - trying to contact the right person.

*A MESSAGE left on voice mail is usually a waste of time, and therefore a waste of money.

Depressing? Not at all. After you read today's "Insider Marketing Strategies" lesson, you'll be able to say "NO" to the downside of phone calls and direct mail, and "YES" to the upside of email.

Read on...

Given the inherent problems with traditional marketing techniques, it is important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I have just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you do not know the basics.

Therefore, that is where we are going to start.

First, always keep in mind that your "primary objective", the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.").

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through the roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So do not miss the boat: The time is NOW to start building your list of email addresses (prospects).

REVIEW

You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.

=> Pop Quiz: What is the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don't have a freebie? Get a good one from the Cashflow Magic treasure chest!).

Okay, so now you're "in the groove". You're capturing people's emails like crazy. If you are just sitting there - well, you know the old saying, "Even if you are on the right track, you will get run over if you just sit there."

So what is next?

-- Let me take a moment from telling how to build your email list to remind you why. It's been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!

Think about that. Then stop thinking and get going on new ways to capture and keep email addresses. (By the way, if you haven't already "gotten with the program" yet, I wanted to remind you that CASHFLOW MAGIC http://mikizakay.cashflow123.com presents an unparalleled opportunity for you to build a mountain of wealth with a program that rewards you quickly and generously).

GIVE 'TIL IT HURTS!

If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! In addition, since you can't send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email-marketing course like this one!

DRIP, DRIP, DRIP.

You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you're not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that's no way to make a million!).

If you're serious about this - and you should be, believe me -- you really should consider tapping into the system offered by Paul Birdsall & Cashflow Magic. At Cashflow Magic, you can access an entire AUTOMATED leads/giveaway/database marketing.

ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar.

If you have found that PRACTICAL, which I believe you have, Please do use it. It is only in your power to change your abilities and earn commissions from you E-business.

Remember! "The only LOSERS are the QUITTERS" and "All the beginnings are tough... but it's tougher to stay".

For more information, Please DO CONTACT ME at my FREE INTERNET MARKETING SCHOOL - http://mikizakay.payitforward4profits.com

To your success!
Miki Zakay
MikiZakay@TheNextLeader.ws
http://mikizakay.payitforward4profits.com
http://mikizakay.cashflow123.com

Miki Zakay has been an Internet & Network marketer for the past 8 years.
Miki's monthly income has increased in the past 8 months and is now stable around $25,000 a month. Zakay Served the Israeli Army as an Officers Course Commander and now teaches the skills of war and leadership among the business section as well as the army section. Considered a Pro business consultant, always happy to help others.
All his Knowledge can be found in his Internet Success Guide at http://mikizakay.cashflow123.com

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By Lubowa M. Planet

Drawing traffic to a website is no longer a secret. It is believed that with internet marketing, the speed at which innovations change is three times faster than the way things change in normal life. This is why you will hear about one superb internet marketing strategy or trick, and within three months, it is no longer effective. That is how fast things change in internet marketing.

Fortunately, with all that speed, three strategies have continued to work effectively throughout a number of years. If you incorporate them in your website marketing strategy, they will form a basis for your online success.

So what are the three strategies that have stood the test of time since their invention or discovery? One is the use of PPC (Pay Per Click) advertising, such as Google Adwords. PPC (with well-written ads) will drive you targeted traffic instantly. The only drawback is that it will cost you money (as much as you are willing to pay), but there are some techniques to drive more clicks for less money.

To learn how to use Adwords in a way that will drive a lot of traffic for less money, I suggest the Google Cash guide. Another recommended guide is Rich Jerk guide. It teaches many useful web-marketing techniques in a very humorous but effective way.

It is not recommended to try Adwords campaign without any basic knowledge. If you make mistakes (such as choosing the wrong keywords, the wrong countries or the wrong ads) Google will penalize you by raising your clicks cost, so do not try a campaign before reading an expert Google guide.

The second strategy to draw traffic to your website is to use viral marketing.

This is one of the most effective techniques you can use to drive traffic to your website. However, it requires hard work at the start and a lot of patience. Viral marketing is like word of mouth in the offline marketing.

An example is where by X will learn about your great product or service, and then informs his friend Y, who will then inform his friend Z. However, it is rare that X will inform only Y. He will inform more than one individual. Therefore, your customer base will grow exponentially. However, how do you start viral marketing?

There are many ways to do this. Some include:

-Write a book on a topic related to your product or service. Inside the ebook, include links to your website. Then give this book out for free and give who ever downloads it the right to give it away for free on their website. For effective results, design promotional materials such as banners, text links, and others that they can easily use to give away your ebook. This will spread a virus across the internet that will gradually explode the traffic to your website.

-Design free but useful software, and give it away for free just like the ebook above. You do not necessarily have to develop this software on your own. You can out source people to design it for you. My favorite places to get software designers are Rentacoder.com, elance, and many other places, if you check on Google.

-Join viral marketing websites such as freeviral.com. These will also help you in starting your viral campaign. The only problem is that these are now over saturated. It may be hard to raise a significant number of traffic from these.

To learn how to use viral marketing and the latest developments in viral marketing, I suggest you first read and try out the viral marketing chemistry set by Mark Joyner and Telman.

When viral marketing is used effectively, It can bring you a lot of traffic and targeted traffic in this case.

The third effective strategy to draw traffic to your website is to use Search Engine Optimization (SEO).

SEO requires more work, and some patience. It won't drive you traffic instantly but it has a great advantage over PPC - once your site is optimized and reaches a top place in organic search engines, you will receive tons of traffic for free!

Organic search results (Visitors from search engines) are considered by most people as more reliable than sponsored results, so they drive more sells.

A well-optimized site would take several months to reach a top position (depends on the keywords used and the level of competition).

Gaining a high rank is done by analyzing the competition's sites SEO properties for your main keywords, and trying to copy their methods and do a little bit better to out rank them.

1. Onpage Optimization

2. Offpage Optimization

Onpage factors include:

Title - The title of the page should include your main keywords and be as short as possible to give them more weight.

Header Tags - You should include your main keywords within header tags, particularly the H1 tag that is simply the title of your content. Other keywords should appear in sub-headings, which are your H2 tags. You should also bold and underline these titles containing your keywords.

Keyword Density - You should include your main keywords as often as possible without making the content seem spammy or nonsensical.

Meta Tags / Descriptions - You should use meta tags to write a description of your webpage's content. This will not appear on the actual webpage, but in the description in the search engine results. It should be compelling so visitors click on the link to your site, as well as, including your main keywords for optimization purposes.

Image Tags - If you have any graphics on your site, you should include your main keywords in the alt tag of each image.

Offpage Optimization:

While onpage optimization is still something you should do, it is NOT what will get you high search engine rankings. It is the offpage optimization factors that will. Offpage Optimization forms the biggest percentage of a website SEO campaign. This is where most of the time goes and where patience is stretched. This can basically be summed up in one word- LINKS.

Google and most other search engines place great emphasis on the quality and quantity of inward links to your site. You want to get as many links as possible, but you should place more emphasis on getting quality links from sites similar in subject to your own, and from pages with high page rank (PR).

Offpage parameters include:

- Which websites link to you
- The number of websites linking to you
- The PR of the website linking to you
- The page title of the website linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that is linking to you
- The number of outbound links on the website that is linking to you
- The total number of links on the website that is linking to you
- Whether or not the websites linking to you are deemed by Google as an authority website.

Doing search engine optimization can be done manually, but it is very time consuming. There are several programs that automate SEO processes.

I personally use WebCEO and SEO Elite. This software will allow you to analyze your competition for any keyword, and will tell you what sites link to them, their respective PR, how valuable each link is in terms of SEO, contact address of link partner, and much more.

This will enable you to contact these good link partners yourself and get them to link to your site as well. The software will also allow you to find link partners for any keyword of your choice, as well as checking that all your current link partners are still linking back to you. It will also tell you where you rank in the major search engines for any given keyword.

Lubowa M. Planet provides cheap internet marketing software to work at home moms and dads. Discover over 127 cheap internet marketing software from his website: http://www.most-important-marketing-tools.com.

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By Gary Wollin

Batteries not included. These are three of the dumbest words.

Your Company spent millions of dollars to develop this wonderful product. Engineers spent countless hours creating and refining it. You spent additional millions of dollars in advertising to get me to buy it.

I bought it. I took it home and now it will not work because YOU neglected to include the only part that WILL make it work. For a couple of extra bucks, your cost and mine, I am frustrated and angry with you and your Company.

It is the same with customer service.

No matter what you sell; whether its goods or services, big ticket or small, sales and customer service are not two separate pieces. Every sale must come with the customer service built in.

Exceptional customer service is NOT an extra cost of doing business. It is an investment in your own future success.

In the early 1950s, my uncle had a very small clothing store in Miami, Florida. In those days, Miami was a major entertainment center, with the biggest names in show business appearing at the major hotels, very similar to Las Vegas today.

One evening, as he was leaving the stage at the end of the early show, a young singer ripped his tuxedo jacket on a nail sticking out of the wall. It was after 8 P.M., all the clothing stores were closed.

The hotel management called the major stores and owners because the singer did not want to go on stage with a torn jacket or worse, no jacket.

None of the fancy clothing shop owners would leave their homes to accommodate the young man. Finally, in desperation, my uncle got the call. Would he come downtown with a couple of tuxedos?

Within an hour, my uncle was at the hotel with four tuxedos. He did the fitting and tailoring right on the spot.

The young singer and the big hotel management were ecstatic. The singer tried to shove a few extra hundred-dollar bills into my uncle's hand, but he would not take the money, explaining it was an honor to have the opportunity to earn the business.

The singer promised he would never forget my uncle's kindness and would tell his show biz friends about my uncle. True to his word, the singer continued to tell his friends about my uncle, even as his singing career skyrocketed.

The young singer - Frank Sinatra.

My uncle - went from a tiny clothing store on the edges of oblivion to "Mickey Hayes - Clothier to the Stars"; his walls covered with hundreds of photographs of the biggest names in show business.

On the other side of the coin is INTEL, the major manufacturer of computer chips, and, a great company.

Some years ago, Intel's newest chip had a design flaw that caused a problem in only the tiniest number of calculations, and only in highly complex situations. As this problem began to unfold in the press, owners of computers built with these new chips wanted replacements.

Intel's management stated that these customers were somewhat stupid since only highly complex calculations in specialized situations would experience that problem and then, only on the rarest occasions. They said that they would replace the chip if the customer could substantiate the claim that their chip was flawed.

How stupid. If it only goes bad once in a zillion times, why not give a lifetime guarantee? Most of the customers would never run into that problem. If Intel had immediately offered the lifetime replacement guarantee, ALL of the customers would have had a high degree of confidence that they would never need to take Intel up on their offer.

Intel finally did offer lifetime replacement - after worrying, offending, and insulting millions of their customers.

We can all learn a valuable lesson from Nordstrom's; the department store famous for customer service. Their service to customers is so incredible, that people go out of their way to shop there.

Mr. Nordstrom calls it 'customer heroics'. "We do it because we want more business - NOT simply because we're nice guys."

I have always told my employees - "don't save me 'MY' money. If it helps the customer, SPEND my money. Even if they make a mistake, they won't be criticized if it helped the customer".

Nordstrom, over a period of many years, has developed a corporate culture of service to the customer. Any corporate culture, if it is going to endure successfully, MUST take on a life of its own, apart from the wishes of management. It has to be adopted by every employee, because each ONE thinks it is a good idea.

Whether you are a one-person operation or the largest company, you know what good customer service is. It's the Golden Rule applied to business - "Do unto others".

Listen to your customers' spoken requests - and unspoken. They will tell you what they want. Add a large portion of your own good common sense. Make a commitment to yourself that you will give your customers, service beyond their highest expectations

If you will do these few simple things, I can guarantee you success beyond YOUR expectations.

Gary Wollin is a Warren Buffet style investment advisor with 45+ years of Wall Street experience. He has been regularly featured in The Wall Street Journal, New York Times and many other publications around the world. He writes and speaks on sales, customer loyalty, and the stock market.

For more information, please visit http://www.garywollin.com.

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By Marcia Yudkin

A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com.

The key is to find the vanity phone number first, Quimby says. Many available toll-free numbers spell out something related to your business; more than you would imagine. For instance, when he ran a search for toll-free numbers related to naming, he came up with 888-DR-NAMING (which I immediately reserved), 866-NOW-NAME, 877-PRO-NAMING, 888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.

Once you find a toll-free vanity number, the next step is to make sure the corresponding domain name is available for registration. 888DRNAMING.com was available, and I reserved that as well for future use. Then I was set for a radio publicity campaign, a national advertising campaign, or just rebranding.

Some points to keep in mind if this sort of naming strategy excites you:

* Although North American phones show letters on the keypad, telephones elsewhere in the world may not. Likewise, toll-free numbers in North America cannot be dialed from other continents. If you have a global business, branding only through a toll-free number that works only in one part of the world may not be a smart idea. However, it can still be a good way to attract North American customers, since you can forward the toll-free number for just pennies a minute almost anywhere else in the world.

* The cost of getting calls through a toll-free number can be as low as 2.85 cents a minute, with no monthly fee or monthly minimum charge. Aside from the one-time cost of getting a vanity toll-free number, it does not cost any more on an ongoing basis than a toll-free number that does not spell anything.

* Although numeric numbers are easier to dial, vanity numbers spelling out words get more calls than numbers comprised of random numbers. In a study done by Bellcore, print ads that had an 800 toll-free number attracted six times as many calls as regular, non-toll-free numbers. In addition, contrary to what you might expect, this held true regardless of the socio-economic status of the caller.

* Older telephones do not show the "Q" (which correlates with 7) or the "Z" (which correlates with 9), but most recent models do. Note also that you will get more misdials if your vanity words include the letter "O," which can be mistaken for the zero key.

* The more you advertise on billboards, trucks, radio or TV; it is important to have a number that spells something. If you are a small company, a vanity number makes you seem bigger and more established. When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works from his home. A toll-free number also emphasizes that the company wants to hear from customers.

* Whereas so many great domain names are already taken, many more of the 800YourName.com types of domain names are still available.

Marcia Yudkin is "Head Stork" of the naming company Named At Last, which brainstorms new company names, new product names, tag lines and more for cost-conscious organizations, at http://www.NamedAtLast.com . Download a free ebook on obtaining vanity toll-free numbers at http://www.namedatlast.com/naming6.htm.

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By Dan

If there is one troublesome thing about a home based business, it is deciding what kind of business to start. There are many different ways to start a home based business, and many different questions you must ask yourself before deciding. You also need to figure out what options are within your reach, and what are the advantages and disadvantages of each one. There are several kinds of home based business opportunities, each one claiming to be the "best rated home based business" you can find. The big question is "what is best for you"?

On the internet, there is no shortage of the so-called best-rated home based business. From affiliate marketing, to making money with blogs, to creating your own product, you could find information on every kind of home business you could think of. You can also check the classifieds section in your newspaper and see what opportunities are available to you.

Start figuring out what you can do to start earning money on the internet, and create a list of opportunities that interest you. The next thing is to research every opportunity you find. Read reviews on it, read online forums, and find information about it. Find any kind of information you can about that opportunity. You cannot dive head first into a home business without knowing what you are getting.

One important thing to find out is how much start-up capital it costs, and any other expenses it could potentially cost. If you start a website, you are going to have to pay for the domain name and web hosting. Some opportunities include a membership or upgrade fee if you join a program or company. Decide how much money you are willing to spend to start your business.

Another thing to research is how much work and dedication it takes to succeed in that business. Also, determine how much business experience it requires to succeed, and compare that with your own experience. If you have little or no experience, then you should see if the opportunity comes with some help, training, or support to help the newcomers.

Whatever you decide, it should be a business you are willing to put enough effort into to ensure its success. If you choose an opportunity and decide it is a flop, you just wasted a lot of precious time, effort, and money.

Once you find what you consider the best-rated home based business; all you have to do is start it, and make it succeed.

Dan is an internet marketer and runs his own online business. Visit Dan's site to find the
Best rated home based business for you or if you want to improve your existing business. Find more information on an internet business income opportunity that suits you best at http://www.ez-online-money.com.

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by Bob Hamilton

Let us face it, eBay buyers want to find bargains when they make purchases on eBay. Those bargains equate to high quality items for low prices. For the seller who simply views selling on eBay as a hobby, or as a method to clear out excess items from their house, attic, or garage, getting any amount of money from items is a bonus.

For the seller who views eBay as a business and wants to make money on eBay selling at bargain prices creates a challenge. For that seller, he purchases items for resale with the goal of making a profit on every sale every time.

The secret to make money on eBay and still offer bargains for your buyers is lowering the costs associated with products that you purchase for resale. In fact, the goal is to buy at a low enough prices so profits are possible, even while selling to bargain hunters. The well-informed seller must pay the lowest possible price while minimizing associated sales cost.

There are several actions you can take to reduce the price of items sellers purchase for resale. Each of the strategies following can greatly reduce the cost-of-goods-sold for the seller with a goal to make money on eBay.

• Combine Orders
Just as many buyers on eBay will make multiple purchases and then combine shipping to reduce cost, so can you. Often there will be excess room remaining in boxes and on pallets of merchandise you have purchased. Use that room for additional products. Often those extra products will cost almost nothing to ship. That is especially true when you buy pallet loads.

• Buy Wholesaler Closeouts and Specials
Wholesalers often offer closeouts and specials to move excess or end-of-life merchandise. The discounts can be significant. Just be sure there is a market for the products you purchase. Use this strategy in combination with combining orders. You could save a boatload of money!

• Negotiate for a Lower Price
Many wholesalers are willing to negotiate for lower prices. Typically the trigger to make this happen is to increase the quantity in the order. Just be sure that you do not purchase so much of an item that you cannot profitably resell. One of the worst things to have happen would be to have five-thousand left-handed flanges sitting in your garage for the next 20-years!

• Split Wholesale Purchases with Other Sellers
We have used this strategy. We have split loads of merchandise and freight costs with others. This strategy requires developing enough trust so that both feel there will be a fair and equitable deal. It works especially well with sellers who are in marketplaces other than eBay.

• Cherry Pick Loads and Resell the Rest to Others
Caution: this strategy does require some labor. It opens the opportunity to make discounted purchases of mixed lots. Upon receipt of the merchandise, simply inspect, and remove the products that fit your needs. Inventory the balance and resell it on the wholesale market.

Each of these strategies has some real strength and can work for you. However, be cautious that you are not simply buying a wholesaler's problems. If you do, those problems can sit in your basement, garage, or warehouse eternally as merchandise you cannot sell. With care and planning, you can make money on eBay by using these strategies.

To make money on eBay requires that sellers never lose sight of profit. The goal is to minimize the cost of goods sold. Reducing the price that you pay for items allows your buyers to get a bargain and you to make money on eBay.

To Your EBay Success!

(c) 2007 Bob Hamilton
Bob is an entrepreneur, author, writer, consultant and trainer.
Visit http:www.OnlineAuctionsMadeSimple.net for a FREE dropship report!
http://www.MarketingSuccessCenter.com
http://www.OpeningaDollarStore.com

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by Terry Detty

The math or numbers behind pop-up, pop-under ads are amazing. This clearly indicates why many webmasters favor this online marketing tool over many others, especially when looking for quick results. Pop-up ads are also a very cost effective solution to send unlimited web traffic and visitors to your website. While being cost effective with this marketing selection, you will get thousands of people to actually see and visit your web site at the time they are looking for your type of products or services.

Every webmaster or blogger clearly understands how important page views are. The higher the number of page views you can achieve at your web site, the more profitable a web site or blog site will tend to be.

It does not matter whether you are selling your own products, or promoting an affiliate program, or other people's products, the results and positive impact tend to be the same. While an individual may be visiting your particular web page, this pop-up or pop-under may occur, causing that person to view the products you are selling. This is so significant because your visitors are not just any visitors. They are unique visitors, who are interested in and looking for your product.

If you are talking about earnings from the Google Adsense PPC program, the effect will hardly be different. The more page views on your Adsense pages, the higher the chances of the ads on your site you can click, and therefore the higher the earnings. Page views are a very important measurement in Google Adsense accounts. Thus, any pop-up or pop-under ad that is relevant and promises information is more valuable to visitors to a web site and is bound to yield excellent results.

The interesting thing here is the impact that you achieve from just a small percentage increase in page views. For instance, an increase of just 10 per cent of your page views will quickly register positive changes in your sales and earnings. The impact can be huge from a simple 20 per cent increase. Fifty per cent can easily send your sales and profits through the roof.

The facts are pop-up ads and pop-under ads have the potential to double or triple page views. This is an increase of 100 to 200 per cent. Online businesses MUST have visitors and traffic to visit their websites in order to generate online sales. The more targeted and timely that traffic, the higher the probability of making a sale to those visitors.

Now, begin to imagine what sort of difference this can have on the revenue you receive at your web site. If you ensure your whole pop-up and pop-under ad campaign is carried out and managed professionally while observing all the key rules to success, then this online marketing tool can make a colossal difference in the fortunes of any web based enterprise.

Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing, he enjoys reading, and occasionally gets out for a short walk.

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By Nicholas Busbee

C.S.O. is "Common Sense Optimization."

I have said it before, keywords, meta tags, and advertisements are great for getting visitors to your website. However, they will not sell products or services.

Converting visitors into customers takes "C.S.O.", Common Sense Optimization. In order to have higher website sales conversion rates, you must optimize your content for the human mind.

This means; we need to write our content to appeal to the psychological side of selling. Great deals of potential customer's decisions to make a purchase are based on emotional factors.

Now let me clearly state that I am in no way suggesting that anyone try to manipulate another person's emotions for personal gain. That would not be a good thing to do.

However, as online entrepreneurs, I believe we do have to recognize emotional factors at the point of sale.

We do not have the advantage of a smiling face, firm handshake, or a pleasant customer service representative on our websites.

In addition, most of us do not have famous celebrities to represent our products. However, what we all have is "personality." What is the most efficient way to develop "Web Personality?"

I am glad you asked! Always remember this...

"In life the best way to demonstrate your greatest qualities, (your personality), is to show concern for others." In addition, I do not mean from a business perspective. I am talking about from a personal perspective.

When you develop your content, no matter what you are selling, try to write your content from a "in your customers best interest perspective." Every topic that you approach, try to write it from your customers best interest perspective.

Every time we make a purchase, it changes our lives. Either it adds something to our lives or it takes something away from us. Some purchases take money away from us.

In addition, some purchases give us peace of mind, prestige, entertainment, comfort, knowledge, companionship, and assistance.

If you will notice, none of these are material things. They can all be gained through material things (temporarily) but these are all internal stimuli. Subject to the eye of the beholder.

Whatever you are selling, will change the purchaser's life, one way or another.

Your content needs to emphasize the many different levels of how your product or service, can improve their lives.

To optimize your copy for people, you have to find out what most people have in common with each other. What DO most people have in common?

I am glad you asked!

Feelings. Feelings. Feelings!

We all have FEELINGS. Just in different proportions!

Next time we will discuss exactly how we can develop our copy to give the highest priority to how our customers may be "feeling" at the point of purchase and when they initially get to our landing pages. Thanks for your attention.

What is C.S.O.? "Common Sense Optimization."

Nicholas Busbee

Nicholas Busbee has been in Sales, Public Speaking to groups of up to and over 20,000 people, and Radio Broadcasting from Classic Rock & Roll to Hip Hop & R+B, for over 25 years. His website helps people start their own home based business selling software, eBooks and instructional videos. (www.bestcoolwebsitetools.com/), His website helps people start their own business selling Niche Market mini websites and products.
Copyright (c) 2007 Nicholas Busbee, All Rights Reserved

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By Akhil Shahani

A well thought out game plan is a winning strategy in any battle! Your business is no less than a battle. Every moment, your competitors are trying to outsmart you. To win this war, you need a game plan for your business. In other words, you need a marketing plan.

A marketing plan is a highly researched, well-written document, which details all marketing actions necessary to achieve business objectives. It could be for a product, service, brand, or a product line. From time to time, you need to stand back and see if your plan is working, and whether your day-to-day activities line up.

So let us begin with the basics of writing a marketing plan:

1. Title Page - This must include the name of your company and the management team, which is instrumental in developing strategies.

2. Executive Summary - This is a quick overview of the main points in your plan. Although the summary comes first, it is best to write this last. This will ensure that you have not overlooked something and that your plan makes sense.

3. Current Situation - Here, you need to analyze both the macro environment, as well as, the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can affect your business. The current market situation will throw light on the potential market segment, competitor landscape, industry structure etc.

4. Consumer Behavior - Present an analysis of your customers' demographic profile and buying habits, talk about key motivators, loyalty segments, and similar issues.

5. Company Analysis - This is your chance to do some 'blah-blah' on your company. Just kidding! Analyze the internal situation of the company in terms of its vision and mission, long-term business objectives, short-term goals, resource position, etc. This is also an appropriate place to do a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This will help you identify the sustainable competitive advantages of your company, and understand the key success factors for your business.

6. Market Research - This chapter describes the process of data collection, method of analysis, and key findings.

7. Marketing Strategy - Step 1 - discuss product mix, product life cycle management, brand name, brand image, etc. Step 2 - analyze market share by products, customer segments, and geography Step 3 - it is all about money, honey! This is where you talk pricing strategy Step 4 - share your advertising and promotion plans Step 5 - put down your ideas about how you will distribute your product.

8. Implementation - discuss the nitty-gritty here. Chart out resource requirements, key deliverables, time frame, and other issues related to implementation.

9. Financial Summaries - include projections of income, break-even analysis, and payback period. List assumptions clearly.

10. Outlook - this contains predictions for the future and plans of action for alternative scenarios, if any.

11. Appendix - include all supporting material, tables and data.

Generally, a basic marketing plan will run into 30 - 40 pages. While you could abridge your report, make sure you do not overlook any important aspects.

Finally, we will leave you with a thought - if you fail to plan, then you plan to fail!

Hi, I am Akhil Shahani, a serial entrepreneur who wants to help you succeed. Over the years, I have run many successful businesses & made many mistakes on the way. I have created http://www.aykya.com to help you benefit from all I have learned on my journey. Please visit us & download our special 'Freebie of the Month' as a thank you for your visit.

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By Kirsten Hawkins

Some people think it is easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly where to look.

Why is it Even Important?

Many people use the category system to find items, when they are not looking for something specific. If you list the item in the wrong category - or you have just given up and listed it in 'Everything Else' - then these people are not going to find your auction.

In addition, listing items in the wrong categories is against eBay's rules. EBay says they will remove any auctions that are in the wrong categories. They do not often do this, but it is not worth the risk - especially since breaking any rules can cause them to penalize your account, including losing PowerSeller status if you have it.

So What Can You Do?

EBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.

If that does not work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.

Remember the more specific the category is the better - use as many subcategories as are appropriate. Do not just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Do not worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories will list in every category above.

Take some time to look through all the categories and get familiar with the way eBay, as a whole, is structured. After all, that is better than a few months down the line and you find that you still think of eBay's category system as some scary jungle.

What if More Than One Category Fits?

Do not worry, eBay has you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This is not always worth it, though - some items only really fit properly in one category, and listing them in extra categories is a waste.

Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That is why I will take you through the dos and don'ts in the next email.

Kirsten Hawkins is an EBay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/for more great tips on how to make the most from EBay and other online auctions.

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By Donovan Baldwin

One overlooked or misused form of advertising is free advertising. This can be a very important means of growing your business.

There are innumerable free classified advertising sites on the internet. Obviously, some will be better than others will, and the value of any site may be anywhere from good for your business to a total waste of your time.

One immediate, visible advantage of free advertising is the adjective, "free". Many people starting internet businesses simply do not have the funds to buy advertising.

One disadvantage to free advertising is, that since it is free, everybody floods it with all kinds of ads. It is easy for your message to get lost in the flood of advertisements.

Another drawback is, that unlike people who look through newspaper classifieds or advertising papers such as are found at the local convenience store, few people on the Internet actually visit online-classified sites in hopes of finding a car or piece of stereo equipment. Even if they do, they are not likely to see your ad if you are trying to interest someone in an internet income opportunity.

So, how can you turn free advertising to your advantage?

First, some sites will have the potential for improving your business, in one way or another, and some will be worthless. The advertisement itself may or may not be effective, or may or may not be successful at a certain website, testing is necessary. Try different ads, and try them on different sites.

A complexity in determining the value of a given free advertising site is the fact that with the advent of automatic advertising submitters, many sites are hardly ever visited by humans any more. Only the automatic programs drop by and leave off their ads and move on to the next site. Therefore, one of the first criteria to look for might be whether or not ads must be manually posted. At least in that case, humans will visit and may actually see your ad.

By the way, even a site which can be posted to automatically may be of value in the area of linking and search engine optimization. Most of these links will be fleeting or of little value to a search engine spider, but you may be able to build a little stable of sites which will help search engines find your site. I know of several sites where I regularly post ads exactly for this purpose. Ablewise.com (which requires manual submission) for example is regularly visited by search engine spiders, and if I place an ad there, the page I have linked to will soon show up in search engine listings.

Second, free advertising is most effective if it is not used to sell anything. In fact, it will operate best when you use the free advertising to give something of value away in order to establish a condition of trust between yourself and a prospective customer. In the heyday of mail order advertising, this was often referred to as the "two step" method.

It worked, and still works, like this. The seller offers a free report, such as "How to Make Money from Your Kitchen Table". The ad simply makes the offer, and often would request the reader to send a "free, self-addressed, stamped envelope" for the free report. In this way, the seller was able to get his materials in the hands of several interested parties for only the cost of the report and the ad. The seller was saved the postage by the reader who provided the envelope and postage. Enclosed with the report were materials offering other items, often more reports, which were sold by the seller.

If the seller had provided a report of value on the first mailing, it was possible that the reader would purchase one of the items. If not, the name and address was still on the seller's records (mailing list), and the reader would receive more mailings and/or a collection of such names and addresses would be sold to others who had not built their own lists as yet.

The same thing is done on the internet, and many successful advertisements offer free advertising, software, reports, or services in order to entice the online reader to respond, thus placing his or her contact information at the disposal of the advertiser.

This sort of advertising on the internet has spawned two distinct "advertising" methods, which, while free, are not actually advertisements. These two methods are the writing of articles and the creation of lead capture pages.

When someone writes an article of interest or value, you can publish it free at several sites on the internet. They are usually allowed to include a little information about themselves, including a link to their business website. Generally, to be most effective, the article will be on a subject relevant to the topic of their website and product. Since these articles may eventually be placed on hundreds of websites over long periods and are mainly read by those interested in the topic, they are very effective as "advertising". If the author writes well and provides value, the reader may come to respect the writer well enough to accept their advice or guidance, and purchase goods or services from them.

With a lead capture page, the reader cannot get the free gift, which is often information, but sometimes a service or product, without giving the advertiser their name and contact information. The advertiser will then use this information to make offers of their products. It is quite common for an internet surfer to leave his or her name and email address in order to receive a course of some kind, which is delivered, by email to their inbox. The course will be delivered as a series of messages over time, and each will contain the advertiser's sales message. The content of the course will often be relevant to the product being sold. In time, the advertiser assumes the stature of friend and expert in the eyes of the reader, and this will often result in a sale being made.

Free advertising can often be effectively used to lead potential customers to the lead capture pages or even to the articles where they can begin to make the acquaintance of the writer. While the free advertisement seldom is effective in actually spawning a sale, it can be an excellent means of gathering customers.

Donovan Baldwin is a Dallas area writer and network marketing professional. He is a graduate of the University of West Florida, a member of Mensa and is retired from the U. S. Army. Learn how to get free advertising at http://www.donovanbaldwin.com/free_advertising/hits2u.html

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By Keith Londrie

Do you ever sense you are short on cash? How would you like to learn how to save what you earn? The average consumer's focus is on spending, and there is no focus on saving. In Money to Be Made Online, you will learn some of the ways you can save money while doing business. If you fit into the category of "not rich," before you can go on that wonderful vacation, or buy a new house, you need to save up some cold hard cash. Nothing is better than money well spent some say. Well I think nothing is better than money well saved. Before you can spend wisely, you have to have good saving strategies.

So what is the secret to saving money? I am going to outline a few simple tricks that if followed, will leave some extra cash each month. Why is it that people are always spending more than they earn? Because they are in the business of helping other people save money. That is right; they are providing the retirement funds for the debt collector, or credit card executive. First, I want to let you know where some of your money goes, besides, when it goes down the drain.

Most people forget completely about their money after it leaves their pocket. Money is not just a piece of paper or numbers on a screen. For the purpose of this article, imagine that money is a type of energy, like electricity. Like electricity, most people do not think or care where it comes from, or where it goes, and how it is transferred from place to place. Each time you use electricity, or transfer it to another place, you lose some of its potential. Most appliances do not use 100% of the potential energy available, maybe in the future but not currently. When you buy something, taxes are taken out, plus the middlemen's fees, and then profit for the top of the pyramid.

The first thing you should do is become aware of WHERE your money goes. By thinking of where money comes from, and ends up, it will open your mind into new avenues of perception. You have to fight your way out of the "consumer" box and create a new box, with a new label, so you are comfortable. It is good to think "outside the box," for people who live in boxes, they did not create themselves. But when you create your own box, when you design your own life, and are finally free from all debt, worry, and create your own experiences, then I suggest you think inside that box instead!

So now, practice thinking this in everyday life. Where is my money going? Imagine all the little middlemen in between, and then maybe you will respect money a little more. You will realize how big and industrious the world actually is. After you have reached this stage of awareness, you should be more motivated, and ready to save some money. By saving money in this state, you might realize how important that one little dollar of profit is. When multiplied by a good product and millions of consumers, you have just made a million dollars.

If you are ready to start saving some money, be ready to follow these simple tasks, and expect some extra cash! First, you need to be organized. Saving money is not just about being cheap, but it is also about management. You must organize well! Most successful people are great at saving because they are natural organizers, and when they make it big, they get a secretary. After a while, these tasks become natural, and do not feel like a bother at all, so keep it up and after a while, you will get the hang of it.

Organizing your cash flow is essential. Everywhere you go, carry a notebook, small note pad, or a PDA if you have one. Most PDA's are compatible with finance software, so buy some or find a free version. DO IT NOW! This is the most important aspect of saving money; you first need to know where it is going! Therefore, for the first week, I want you to do two simple things. Everything you spend money on, write down the date, the cost, where, and how you felt. At the end of the day, create another separate sheet with a total of the amount spent. List all the things you do not need to have. Now try to think of where your money went, and imagine the process it took to make the products you bought. Did you purchase gas? There are many things needed to get gas into the country, so imagine the process and your mind will open!

After one week, take a look at all the data you have collected. Do not do this review until a full week's data has been collected! Determine what was essential and what you can alleviate. Take your daily essentials and total them up. Look where you can eliminate needless expenses! One of the things you can do, are follow the guidelines in Money to Be Made Online. Follow the experience of seasoned veterans, and save money for your business today!

Keith Londrie II is a successful Webmaster and the owner and publisher of moneytobemadeonline.com a website that specializes in providing tips on how to REALLY make money online that you can research on the internet in your pajamas from the comfort of your own home. Visit http://moneytobemadeonline.com/ today!

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By Paul Tobey

Most web marketers would agree that the number one and most fundamental aspect of any successful websites are; "The more traffic, the better!" In keeping with that strategy, please let me share a few thoughts on how to actually accomplish this.

If you own a car, you can always count on being stuck in traffic. There are those who experience this on a daily basis; and for the rest of us who do not drive to work, hopefully, only occasionally.

Why is this a huge source of frustration and stress for most people? Drivers hate the very thought of being stuck in one place when they want to be in another place. Look at the people around you the next time you are in a traffic jam. Is everyone smiling and having a good time? Probably not...

How many of you want to know how to alleviate the upset and the anxiety associated with being stuck in traffic? Here is the thing, traffic jams are not going to disappear anytime soon! As long as our society relies on cars and trucks to get around, there will always be traffic! However, even though it sounds crazy, I personally have learned to love traffic jams. Here is why....

I have always maintained there are only two things you can do in any stressful situation; you either accept it or you can remove yourself from the situation. Beating yourself up or blaming someone else for the traffic jam only makes it worse. That is what most people do not understand. The traffic jam is not the problem; it is your resistance to it. It is that resistance causing the stress. The amount of energy you put into resisting your situation causes the stress, not the situation itself.

In the case of traffic however, it is obvious that you cannot remove yourself from it if you are already in it. So, the only other thing you can do is accept it, right? Complete 100% of acceptance of the situation is the only way to alleviate 100% of the stress. Now, I can hear your brain malfunctioning right about now and your saying to yourself, "how can I possibly learn to accept traffic?" Ah ha! Therein lays the secret to getting what you really want. Because that is, what life is about, getting what you really want instead of what you do not want, right?

What you really want is more success. Success means various things to many different people. It is still something that most people strive for daily, to achieve big things.

Success? In a traffic jam? You are saying to yourself, "now, I'm really confused!" You see, there is one place where a traffic jam is a beautiful thing...the Internet! That is what we call in the internet marketing business the key to any successful website, "lots and lots of traffic." The more traffic jams we can create on our websites, the better!

If you want more business success, start getting more traffic to your website. There are many things to consider when designing your site to make this happen; but without traffic, a website is useless.

Therefore, know what you truly want - more success. Now you know what to do to get it - generate more traffic to your website. However, the most important part of this 3-part formula is, knowing HOW to do it! Without knowing how to do something, you will never get the success you most certainly deserve. Business is about customers - the more customers you have, the more success you will have. Knowing how to get more customers to your website to create a traffic jam is a science and is definitely a learned skill.

Let's look at the many resources offered to you to generate the traffic you need to run a successful website; search engines, affiliate programs, content submissions, email campaigns, joint venture partners, link exchanges, blogs, pay-per-click advertising, and a whole host of other resources too numerous to mention here. If some of these things sound unfamiliar to you, my highest recommendation is to find out what they are and what you need to do to make them work. For the purposes of this article, we are going to focus on one thing; search engines. Why just search engines? Statistics have shown that 70% of your website traffic will be driven through search engines like, Google, Yahoo, MSN etc. Plus, it is free!

How do you make search engines work for you?

First, optimize your website to get a high search engine ranking. Select relevant targeted keyword phrases. Place those keywords strategically on your web pages. How do you know what keyword phrases to use? That is where many people make huge mistakes. They actually optimize their sites for keyword phrases that nobody is actually searching. HINT! First, find out what people are searching for; then build your web pages around those words. There are tools available to help you chose what search terms are relevant, such as; Google's free service called Overture, and WordTracker, which is a paid service.

After choosing your keywords, it is time to place them on your site. We call this keyword density. My suggestion, place one or two keyword phrases on each page in your; Page Title, Meta Description Tags, Meta Keyword Tags and a few times in the text of your webpage, for optimal results. This alone will significantly increase the ranking of your site for engines like Google and Yahoo. These engines think like people. They look for what is important on your website and how relevant your site is to what key phrases you are optimizing. Do not optimize your site for "free movie downloads" if you are selling cosmetics. Bad idea! You can actually be penalized by search engines for trying to trick them into sending you traffic.

Incoming links are the most significant factor in increasing your search engine optimization. Are you wondering how important this is? That is the million dollar, drop the gates, and release the hounds, key to the universe! Why? If you optimize your site with relevant keywords, which says, are you any good at what you do? Who has to say your products and services are any good? That is the way engines like Google think. They want to know from others if you do what you say, and if you are any good at doing it. How do they do this? By finding links to your website, on other sites, that promote what you are saying on your site. The more links into your website promoting what it is you do; the better!

Are you ready for the kicker? You mean there is more? Yep, there is more! If the last paragraph was a million dollar technique, this is definitely a two million dollar technique. Make sure that the links on other websites, which lead to your website, use your keyword phrases. Therefore, your links in from outside should look like this... Piano Music by Paul Tobey - where the link underneath "piano music" is the url of your site ie: http://www.paultobey.com. An engine like Google searches for the keywords first and then follows the link to see if it is relevant. If it is relevant, which in the case of the preceding example it is, then the ranking for the keyword search "piano music" will go up every time Google or another search engine, finds one of these links.

So, the next time you are sitting in traffic and you are agitated, stressed, and filled with anxiety, think of all the traffic your website will be generating while you are stuck in the car. Take a look at all the angry people around you, give a big smile, and say aloud to yourself, "I Love Traffic Jams."

Paul Tobey:

In addition to writing a number of articles about web design and search engine optimization the author owns a successful web design company in Toronto, Canada.

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By Lisa Packer

You absolutely must trigger an emotional reaction with your copy, if you intend to get response - whether you are looking for a lead or a sale. It does not matter whom you are marketing to, either: Business - to - business sales are still decided by human beings, just like consumer sales. All human beings buy on emotion.

With that in mind, here are seven ways to trigger emotions in your copy:

1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. That message will be remembered much longer, as good stories are hard to forget.

2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.

3. Stimulate all five senses. By merely describing the sight, smell, feel, sound, and taste of something, you make it real to your prospect. You mentally transport him to where you are - or transport your product to him. He will be aware, engaged - and emotionally involved with what you are telling him.

4. Promise benefits. Show him what you are going to do for him. Tell him how his life will be better, how time will be saved - and what he will do with that time - by using your product. Let him know, "What's In It for Me."

5. Use power words. Give your copy punch and excitement by using action words and vivid descriptors. Avoid all forms of the verb "to be." Show your product or service in action, and it will impact his heart.

6. Use a friendly tone of voice. Speak directly to your prospect, and sound like you are talking to a friend. Read your copy aloud and see if it passes the "barstool test." If it sounds like you are talking to the person on the barstool beside you, this is good. If any line or sentence makes you stumble, rewrite it.

7. Be honest. Banish all hype and half-truths. Emotion is conveyed subtly, and so is dishonesty. The same prospect "radar" that will pick up your passion and sincerity will also sound the alarm if you are lying. Your prospect will catch on, and you will lose him.

Use these tips to trigger honest emotion in your prospects. If you combine them with an offer that truly brings value to his life, you and your prospect will both be winners.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer, author of "The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers," specializes in copy that does just that. Get a FREE copy and explode your response rates at http://www.lisapacker.com today!

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By Jennifer Green

Although social bookmarking might be something you've only just come across, it has in fact been around for a few years. It's certainly getting more popular every day. If you're involved in Internet marketing, it's also a great way to help generate traffic and page rank to your site. The sooner you learn about it, the quicker your Internet business can benefit.

Put simply, social bookmarking is a way of saving your favorite URLs online. You probably have a "Favorites" folder on your computer. Social bookmarking is just an online version of that. The main difference is that your social bookmarking favorites are publicly available for anyone to see. The big question is - how can this benefit your business?

If you do a Google search, you'll soon come up with a list of the most popular social bookmarking websites. Look at http://del.icio.us, which is one of the most popular. Once you've joined the social bookmarking site, all you need to do, is to start adding your URLs. With each URL, you also add a list of tags, or keywords, so that people know what that URL is. So if you have bookmarked a site about dogs, for example, then make sure you use the word "dogs" as one of the tags.

You can also choose to make the listing public or private. Use a public listing, if it's a website you want other people to find, such as your own website. A public listing will also show other information, such as who created the bookmark, when, and give an indication of how popular that particular keyword is on the site. You can use the private setting for other URLs that you will want to access while you're traveling around, and do not have access to your home computer.

In some ways, a social bookmarking site is like a search engine, except that it only searches entries on its database. The good part about that is that the only sites other people recommend are listed. It's easy to find a list of sites on any topic that might interest you. Type in dogs, for example, and you will see sites that other people have recommended.

For Internet marketing purposes, you would add your website to you social bookmarking account, pick your main keywords and use them as tags, and potentially generate traffic to your site. Another idea is to have a link to your social bookmarking account from your blog page, so that people can see a frequently updated list of your recommended websites about that topic. You also get a backlink from the social bookmarking site to your website, which helps to boost your popularity in the eyes of the search engines.

For optimal results, you should open as many accounts on different social bookmarking sites as you can. The only problem is that posting your website to these accounts can
become very tedious, especially if you have a large number of websites or if you are adding the bookmark to a large number of accounts.

Recently, a new Wordpress plug-in has been released to eliminate some of this tedious work. It can automatically add bookmarks to all of your bookmarking accounts, hands free. I highly recommend this great time saving tool to anyone who wants to take advantage of social bookmarking without spending hours bookmarking his or her pages manually. Check it out here http://www.autosocialposter.com

Social bookmarking is only in its infancy, and will probably develop in ways no one could even imagine. There is no doubt it is a great way to get traffic to your websites, so what are you waiting for?

Online marketer Jennifer Green has fast become an expert on the benefits of blogging and social bookmarking. If you are looking for an automated bookmarking solution for your blogs, check out http://www.autosocialposter.com.

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By Cheow Yu Yuan

There are many ways to increase traffic to your website. You do not have to pay every time.

After some research, I have come out with some methods to drive traffic. Below are some of the ways, which you can group into two main categories: Free and Paid.

Free Ways:
1) Listing of self-created advertisement posts on classified sites. Choose only classified sites, which allow your listings to appear on the top once you update your posts. In this way, people will have a higher chance to view your posts.

2) Conduct cross-linking campaigns with other webmasters who have similar content with your website. Contact them and ask for a reciprocal link exchange. Make sure that your link appears on their pages, which Google indexes.

3) Give away free report/ebook and distribute them actively. Include your website URL and products/services in your free report/ebook.

4) Use article marketing. Write articles about your business industry and submit them to article directories regularly. Include your website URL in the author's resource box and remember to allow viewers to republish your articles freely.

5) Participate in forums and include your website URL in your signature.

6) Apply SEO techniques on your website so that it will rank well in the organic results for various search engines.

7) Submit to all available search engines, esp. Google, Yahoo, and MSN so that they will index your website.

8) Use viral marketing techniques (E.g. "Tell Your Friends" function)

Paid Ways:
9) Use the PPC (Pay Per Click) model by Google. (Google Adwords) Be sure to know what you want to achieve through this PPC campaigns before your start. Do you want to create awareness or generate sales?

10) Online ads banner to create awareness and drive traffic to your website.

About the Author
The author is the co-founder of HomeBizGears.com

HomeBizGears.com strives to provide the resources and gears for you to start YOUR Internet Business. HomeBizGears.com is also the publisher of the e-book "Your Perfect Guide to Start Internet Business". Do visit http://www.homebizgears.com for more information.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Cheow Yu Yuan is Co-Founder HomeBizGears.com

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By Jenn Richards

If you are looking to make money online, or to make more money via the net, it is important to make sure you are getting the highest possible amount from every sale you send. The payment variations between the programs you choose can mean the difference between a successful online marketing career, and a frustrating waste of time and effort.

The differences in affiliate programs' payouts can be immense. Some will pay a tiny percentage and will not credit you with further sales. Others pay commissions in the hundreds of dollars for a single sale, and credit you with any further purchases from the customers you send to them. Generating quality traffic is not easy, so why push those hard-earned visitors towards sponsors who will only pay you a few dollars per sale.

Contrary to the old business cliché, in internet marketing, "what you know" is very important indeed. Finding the amazing opportunities is not easy. It is a competitive market. When marketers strike a golden niche, they are going to keep quiet about it. So how do you find the high paying niche products? You can check industry forums, hoping for a generous soul to give up the goods, but it is not likely to happen. The good news is there are affiliate membership sites designed to inform you on the latest, most profitable opportunities. Successful affiliate marketing is dependant on three factors:

1. The market potential - The size of the market, the competition, and the quality of the offering
2. The profit potential - What is the cost per sale? What is your commission?
3. The support you receive to promote the product.

A site addresses these factors head on. A team of e-commerce professionals guide affiliate marketers towards some of the most profitable products to promote on the net. It has produced www.MakingYouRicher.com (MYR). MYR Membership comes with a guide to create sites that sell, and how to profit from just about any niche. The members' area updates with highly profitable offerings, as they find them, and they supply all the tools required to start.

The products they find can pay as much as $175 for a single sale, and with free website templates and professionally written content, you do not need to be an expert in the niche to get started. MYR's reputation is impressive, with some of their members making up to US $80k per month in commission.

If you are interested in learning more about affiliate marketing, or are experienced, but looking for something extra, visit their site today - www.makingyouricher.com

Visit www.MoreNiche.com or
Email MN at support@moreniche.com for more info.

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By Newspub

You decide to utilize the number one auction site on the World Wide Web, to market your goods and services. It can be risky, as well as, a scary proposition. You will need to do your homework to see if what you have to offer falls into the list of "Hot Items" to sell. Without some research, your success will be hypothetical at best. Without realizing some profits, the recurring fees just mount up, as you watch your advertising budget fly out the window. If you do not have an in demand product or service, you have no one bidding, consequently you have no sales.

So where do you start? What products would be on the list of "Hot Items" to sell? Below, I have compiled a small list of tips to start you off.

1. Keep your finger on the pulse of the marketplace. Read magazines, newspaper classifieds, and pay attention to TV and radio commercials. What is being marketed the most? Do not rely on what you already know. Go beyond that. How are advertisers competing? Whatever it is, chances are it is a hot market. If you feel there is too much competition, then do something that can enhance it. For instance, iPods and MP3's are "Hot" right now. You could put together an eBook with all the sources for those items listed in it to aid your customer in their search for the best possible prices. See what folks are looking for and give it to them.

2. EBay has an extensive collection of tools associated with your sellers account. Run a search to see what is being sold and for how much. Determine if you can compete with the selling price. Human nature says that the masses will go for the best possible price. Everybody loves a bargain. However, if you've gone the distance with your product and made it just a little bit better than most, or if you've offered some bonuses that add real value to their purchase, chances are you'll win the bid and make the sale.

3. The Internet refers to 'The Information Super Highway' for many reasons. With all these resources at your fingertips, this would be a good first choice for researching your campaign. Google, Overture, Yahoo, and any number of other search engines can give you some eye opening facts regarding the number of times you search for a particular item. You could also go to nichebot.com and utilize the Keyword Discovery Tool, among others, at their site. Andale.com is an eBay tool, which is a pay site, as is the Keyword Discovery Tool on icebot. If you can afford it, they are highly recommended. If you take a bit of time, the information you can compile will be worth its weight in gold. It will mean the success or failure of your campaign.

4. Keep in mind that most of what is popular in the Real World will be popular on eBay. Entertainment is immensely popular; sports items and memorabilia, music, movies, and all their electronic counterparts. The list is huge as are the profits.

5. If you have been following the latest technological developments, you may want to try your hand at speculation by putting a plan in motion to benefit you before they are actually released. Simply use the tips above and make your plan accordingly.

Now you can cash in on the "Exploding e-Book marketing craze!" If you sell any product or service online, here is how to make your business highly profitable - FAST -- http://best-resale-deal-ever.com/Books4Ebay.html

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By Diana Morgan

Ten new, internet business partnership opportunities have emerged in the year 2007. Advertise.it Network is a group of websites dealing with the emerging Web 2.0, Web Advertising, Online Shopping, and with the mission to let the users interact, voting, commenting, arguing, and sharing their opinions for free and freely. They launched ten websites in 2006 and are now seeking appropriate partners for developments in 2007.

If you are looking for a business partnership opportunity, you should start watching how their activities have already developed and how it will grow in early 2007. You should also notice that they are already involved in both America and Europe, mainly in the United States, United Kingdom, and Italy.

The websites looking for exclusive partnerships are:

1. www.advertise.it - Web Advertising Centre. Advertise.it, is 100% web advertising. There is the option to submit web advertising free in the form of video advertising, audio advertising and any other web-advertising model. Advertise.it is a web directory and you can find leading advertisers through affiliate marketing programs.

2. www.sell.it - Web Shopping Centre. Sell.it, is 100% web shopping. Similar to Advertise.it, you can also submit a website free if dealing with online shopping. Sell.it, is a web directory with leading web shopping promotions through affiliate marketing programs.

3. www.done.it - Cool Sources and Solutions. Done.it, is going to select sources and solutions on the internet based on how cool they are. Users will interact with the site adding comments, voting for their favorite cool sites.

4. www.shape.it - Web 2.0 Sources and Solutions. Shape.it, is going to be an open directory where you submit anything related to the Web 2.0. Similar to Done.it, users will add their comments and vote their favorite Web 2.0 sources and solutions.

5. www.employ.it - Career and Jobs Sources. Employ.it, is made by and for job seekers, employs, freelancers, career movers. Users can promote themselves for free using the Employ.it Adword.

6. www.argue.it - Online Agora and Open Forum. Argue.it, aims to let users freely argue any subject like in an online Agora and forum.

7. www.achieve.it - Wartime and Peace Information. Achieve.it, is going to collect information, news, and sources about peace and war emergencies. Anyone can participate in Achieve.it and help to build a no-profit online library about Peace and Wartime.

8. www.b2b.it - Business to Business in Italy. B2B.it, is going to focus on the Italian Business to Business market, a must-see site where you find information, contacts, news about Business to Business in Italy.

9. www.b2b2c.it - Co-buying in Italy. B2B2C.it, is going to develop a co-buying platform for the Consumer Market in Italy.

10. www.b2x.it - Business to Exchange in Italy. B2X.it, is going to develop a technological platform for a Web Exchange in Italy where any business can buy and sell any product online.

"We have a small but ambitious team and wish to implement the development of our Network with one or more partners, specifically dealing with the core business of each site", - stated Giovan B. Grillo, Managing Director of the network, - "We are going to secure a first round investment during 2007 and partner with key-operators as we proceed according to the business plan". "Emerging Web 2.0 and Mobile technology operators are the people we want to work with. We are very keen to partner with them and be the most flexible we can in order to do so", added Giovanni Petretti, Marketing Director.

Although, some of the sites are in an early stage version, Advertise.it network already achieves an average of 30,000 visitors per month but their directors are confident to reach the target of 500,000 visitors per month by the end of 2007. Most of the business is generated by Affiliate Marketing deals and additional activities will be added in the next months.

"The Affiliate Marketing sector responds enthusiastically to the Sell.it (Web Shopping Centre) and Advertise.it (Web Advertise Centre) concepts and we even have a fantastic opportunity for an Affiliate Marketing Manager to join our team immediately", Giovanni Petretti, commented. "We have an exciting business plan, unique brands, beautiful domain names, and especially, we enjoy the game we are playing in and looking forward to reach exclusive business partnerships in 2007", Giovan B.Grillo concluded.

If you are interested in a partnership with Advertise.it Network, you can directly contact them at www.advertise.it

Diana Morgan is the PR manager of the Advertise.it Network: Advertise.it is a growing web advertising media-publishing website. For further information, please contact us at www.advertise.it

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By Jenn Richards

Affiliate marketing and working with niche markets is the way to go, today, if you are young and eager to make a lot of money. I am not saying that affiliate marketers never have to work a single day in their lives, or just rake in the cash while sitting out by the pool. There are tremendous benefits to this job. Do you hate going to work every day? Commuting, whether by car or mass transit, is an absolute bore. The hours you spend every week commuting are lost hours that you will never get back before you die. Do you want to choose something better?

The best thing about affiliate marketing is the freedom to work in a relaxing environment. Your home desk, even the kitchen table becomes your "office", or how about "a table by the pool"? Everyday is a "holiday" --- all your tools are concentrated in the computer. No paperwork to shift around from one desk to another, and the earnings are on par with the setting. The more effort you are willing to put in to building and maintaining a niche website, the more money that comes in daily. If this is not a good deal, then I do not know what a good deal could be.

Some people think that affiliate marketing is too much work, and that splashing some AdSense ads on a page is far easier, it might be so. However, how much money can you get out of AdSense? Two or three dollars a day? Come on, that is not money but loose change! Affiliate marketing may be a bit harder than AdSense, but this is where people actually spend money. If you play with the big boys, you could make as much as $175 per sale. That is an equivalent of 58.3 days of AdSense, at $3 per day, you can make in one day.

Many people do not realize the global economy is going through a huge spending period. Across the world, people are willing to pay good money for all kinds of products and the Internet made spending money easier than ever. ECommerce has made it possible for people to buy things. Orders pour in and products and services move across countries because people can search the Internet for answers to their problems and are willing to pay for solutions, regardless of where they come from.

It is like a river of money moving across the planet and you can become one of those who help connect the buyers with vendors and cash in commission while never leaving their armchairs. The gap between offer and demand is huge. There are far more people with money out there than there are people who sell things. The key is to find products with low representation, in high demand, and that pay high. Until now, affiliate information packages did not address this. Many of the marketing programs out there are about re-selling the program you have just purchased.

However, things are about to change for you because MakingYouRicher is on the way. MakingYouRicher is a comprehensive guide on niche marketing. It teaches you how to make thousands a month by learning where to find the highest paying products that millions search. Visit www.makingyouricher.com/index.html and see for yourself all the opportunities that are only waiting for a quick-witted marketer to take advantage of, and get rich fast.

Visit www.MoreNiche.com or Email MN at support@moreniche.com for more info.

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By Devin Dozier

Starting an online business can be an exciting adventure. It can create wealth, financial security, and give you loads of time to spend with your family. I mean, who would not want to earn an extra $500-$2,000 a month with their own online business?

However, before you jump into a business online, you must avoid three common mistakes where most people fall victim.

#1: Unrealistic Expectations - With so many websites claiming you can make thousands of dollars overnight, it is very easy to believe the hype. It is not impossible with the programs these websites are promoting. Most people on average do not make it as quickly as they claim. I am sure that a few have made thousands in just days, but realistically that is not the norm. No matter what you hear anyone say, "Making money online takes work!"

This business is just like any other. You must put in the time, money, and effort to make it profitable. Some online businesses require less work than others do, but all take work. If it were possible to throw a website up and make millions, then everyone would do it.

The speed at which you will start making money from your online business depends on how much time and money you have to invest. If you have no money, then you are going to have to roll up your sleeves and put in some work. If you did have some money to start with, it may take longer, but you will get to your destination eventually.

#2: No Goals - Having short-term and long-term goals for your online business is critical. Your goals mark your path and help you stay on track. Sadly, 97% of the people who start an online business are stuck on the hype of making millions tomorrow, and they do not have time to set realistic goals. While the other 3% of people, who did set goals, are making a large profit.

Goals will keep you moving forward, even when times get rough, and times do sometimes get rough. Establish a three, six, and 12-month goal right from the beginning. This way you will know where you are in relation to where you want to be.

Without goals, you are like a little angler's boat floating in a HUGE ocean. When the waters start roaring, you are destined to sink.

#3: Not Seeking Support - You are not alone. There are millions of other people, just like you, trying to make money online. In addition, the saying "Two heads are better than one" is very true.

All successful professionals have a support network. Whether it is a coach, colleague, partner, or friend they have someone who can help them generate ideas. I have a close network of online entrepreneur that I rely on to keep me informed on new techniques.

If you do not have support, you will lose your edge and eventually become obsolete. You do not need to hire an online coach, but you should seek out free online support groups who can assist you when you have a question or need advice. There are free support groups all over the net that you can easily tap. I have a great online money making group that is forming right now. It is called Loot Swoop and this will be a great opportunity for you to learn and contribute. It is free to join. Just go to it and sign in.

Having support will help you to keep focused and realize that others are trying to make it too.

If you can avoid these three mistakes, then you will be well on your way to making money with your online business. Always remember that whatever trials may come, persistence is the key to success!

Devin Dozier is an online entrepreneur. www.lootswoop.com is an online resource for motivated people looking for an online money making opportunity.

http://lootswoop.com

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By Jo Han Mok

If you're ever bored and want to stir up some trouble, go to an Internet marketing forum and post a question asking how well E-zine advertising fares in comparison to other marketing methods.

The answers you get are likely to be diametrically opposed. This is not only because each marketer has his own product to sell and it is in his best interest to justify the purpose of that product, but it is also because there has been a genuine debate raging for the past few years about the effectiveness and direction of E-zines and E-zine advertising.

There are those who posit that E-zine advertising is dead or is near the bottom of a very steep decline. They see the average person as being overwhelmed by superfluous emails on a daily basis, some coming from friends and others coming from businesses and E-zines.

In their eyes, this amounts to a continuing decrease in attention paid to any emails that look business related, even if they specifically subscribed to them.

Additionally, they argue that many people forget that they joined lists and eventually begin to ignore emails coming from that address. And all of this is true, which is precisely why it is important to take it into consideration when you are conducting E-zine advertising campaigns.

So -- how can you affectively advertise in E-zines and reap a profit from affiliate products?

There are a number of different ways, of which, I will cover three below:

1. Target E-zines that are related to your specific affiliate product.

Create a viral report that is related to your affiliate product. Purchase sponsor ads in reputable E-zines and send all of those interested to a page where they can download your viral report for free. This report will have an embedded affiliate link, which will generate sales on your behalf.

2. Create a persuasive solo ad.

Again, start off by purchasing solo ad space in cheaper E-zines -- ones that are responsive, but have a low subscription count. Test your solo ads to determine your approximate conversion rate with the given affiliate product. Once you have a rough handle on your profit margin, attempt to market your solo ads in larger publications, including e-zines with subscriber bases of over 100,000. Keep in mind that this will be expensive, but it will also pay off, if you did your homework in the previous steps.

3. Last, consider targeting high-end online publications with your ads.

These will include ones that don't normally include their sites in E-zine directories, such as authority sites that publish a monthly E-zine in PDF format. These often have high response rates and will similarly draw the best response if you use them correctly.

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less! http://www.SuperFastProfit.com.

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by Big Mike McDaniel

Your business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.

This little card is often taken for granted and not given the thought it deserves. Since it plays such a big role in the impression you make, it, and you, should not make mistakes.

Here are some common business card mistakes:

Printing them yourself.

It's not much cheaper and it looks like you did it at home, no matter what kind of printer you use. All it is, is faster.

Not carrying them with you.

Pocket, coat, briefcase or purse, you should have a number of fresh, clean cards ready to distribute. And you should be able to get your hands on one quickly and easily.

Searching all over for them.

You should be able to "whip one out" without digging out your wallet and thumbing through pics of the kids, or plunging to the bottom of your purse past the hair spray. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either.." You should be able to quick-draw your card faster than an old west gunslinger.

Saving a buck with the magic marker.

Blotting out a changed phone number, address or email and hand writing in, or worse, cutting up computer labels with the new information is bush league. Yet, every day, some hapless wannabe loses a sale by acting like Donald Duck's Uncle.

Handing them out recklessly.

The exchange (business relations are TWO-way) of cards comes after some degree of conversation. Beware the boob walking about the room handing out his card like Santa's gifts at the lodge meeting.

No system for retrieval.

Once you get 'em back to the office, you must have a system to find and use the information when you need it. Customers and prospects should go into your computer without delay. The others require some thought. Develop a system to store them so you can find them again. (hint: think categories!)What about that one from the guy with one blue eye and one brown?

© 2007 BIG Mike McDaniel BIG Ideas

Group BIG Mike (http://bigideasgroup.com/) is the Small Business Advertising Expert and author of "Business Cards -- Front to Back," the book that explains how to make your business card the most powerful tool in your marketing arsenal. To learn more, visit Business Card Book (http://tinyurl.com/j6ol3).

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By Zachary Scott

If you have a home based business, there are chances you also have a website or a blog. The key to making money with these is generating traffic. The more traffic, the more you will get money. Here is some information on how you can get that traffic. I wish I had read an article like this when I was starting out. It would have helped me to start making more money much faster.

The first way, but mind you, it takes a long period, is to use SEO. What is SEO? SEO is an acronym for Search Engine Optimization. In other words, you have to optimize your website, so it will be Search Engine friendly. You want search engines to pick up you site and be in the top results when someone searches something specific to your content. To do so, you must do the following:

-Use META tags
-Use a keyword rich content
-Registering to search Engines.

There are other steps to SEO, but for a beginner's guide, they are not of importance yet. I do not want to give out too much information and loose you. So let us take apart the different things I named. First, the META tags. In your webpage code, you have (...) .In is between these to elements of code that you will put your Meta tags. The two most important being:

1-

This is where you will put the description of your website. Put some keywords that have to do with your site, but it still has to be a readable description. This brief text shows when your website comes out on Google to describe your website.

2-

This one is also very important. It contains all the keywords you can think of that can be in your site. What I mean, is that you put every search phrase or word, you think a person might type in Google that might relate to your site content. Once you have found your list of keywords, put them, as much as possible, in your website. The more your keywords are present on your site, the better ranking you will get.

Do not forget, to make sure your website will be crawled; you should register it with most search engines. Search Google, with the term "Add Url" and you will most surely find at least where you can add a URL to Google. Do this with Yahoo, MSN and any other search engines.

Another way to get traffic to your website is to use traffic exchange. Traffic exchange is simply what is says, an exchange of traffic. Every time you visit a website through the traffic exchange program, they will send someone to your website, and vice versa. This is another great way of getting free traffic; most of the time you must sign-up, usually with no cost, except to receive a newsletter occasionally. I suggest this method, since it is not expensive at all, and if done effectively, you can get plenty of traffic.

The final way, I will suggest for you to get traffic to your website is quite simple: forum advertising.

All you need to do is find forums on the net that have to do with your website. In those forums, start participating, talk to as many people as you can. Try to get some credibility. At the same time, in your signature (You can update this in your user profile on most forums), just put a link to your website. You will see, the more you get implicated and credible, that more people will visit your website.

In conclusion, I just want to make sure you do not forget some important information. When you get some traffic for your website, you are using some bandwidth. Inform yourself with your host what your monthly-allowed bandwidth is, because if you do not, you might get a bill that is higher than you expected. Bandwidth is chargeable when you surpass what you are allowed to use. I just thought a heads-up was of great importance.

Do not forget, this is only an introduction to different ways for beginners to get free traffic. If you have some income to spare, there are other ways to get traffic; such as, buying mailing lists, or buying guaranteed traffic, and such. This is not the subject of this article, so I will not get into them. Most paid services have customer support that will be more than glad to help you out!

The author of this article runs http://bloggingto-thebank.blogspot.com/, which is his blog that is intended to help people make money online.

He has been making money online for some time now, make sure to read all the articles for their content and you might want to sign-up for the free ebook that develops more on the subject of this article.

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By Bridgitte Williams

Prepare to learn and get real facts about online moneymaking.

1. Make sure that the program you join is a reliable one. This means checking to see if the company has been in business at least a year or longer. See if they have a better business rating, been paying, been a paid list or a paying program seal of approval or certification. These are awarded and displayed on the pages of the website of the business. If the business has them, you will know. They will want you to know. This way, at least you know they have a record of paying.

2. Start with programs that are free to join and promise to pay you, with no money investment required. This will insure that you will make money without losing any of yours. You can start by joining free get paid to read email programs and surveys. You will quickly learn which programs pay and which ones do not. These sites do not give out your personal information or email address. They are bound by law not to do so.

3. Look for websites that offer free advertising. These are sites and search engines that will advertise your personal or business website free. You submit your website link. It is that easy. If you do not have a website yet, be sure and create one, after you find a few good programs that have made you some money. Many websites offer you a free web page that is easy to make and promote. Make a site and keep it simple. On your web page, include the links to the sites of your favorite programs. This will be your link given to you by the program to promote the program. This will make you more money with less work, since you get a percentage of the money others make if they join your program under you. Submit your website link to all of the free submission sites you can find. You can post the site as a classified ad, on message boards, in forums and write articles about your site to submit to article sites. There are many free forms of advertising to be found online. They are well worth it.

4. Make a simple business card with the name of your website and the link to it. You can give these out to the many people you know and to the ones that you meet. Some businesses even have a free place to post or leave your business card, especially if you are already a good customer of theirs. You can print out these business cards on your own computer for almost no cost. This is your home business. It can be as profitable as you make it.

5. You can have a few shirts made up to promote your website. Give them to anyone you know that visits malls, restaurants, Wal-Mart, and very populated areas. Kids are great for this. They love amusement parks and like wearing unique clothes. You may want to wait to do this until you make some money from your program and have a small amount to invest in advertising.

6. Get a PayPal account. It is easy to do and well worth it. Most reputable sites will pay you by PayPal. You will receive your money easier and faster. The only information you have to give to the one who is paying you is an email address.

7. Visit some of the get paid, been paid and are paid to forums online. Read what programs people like and they say are paying them. This can give you an idea of what the best paying programs are.

8. Be aware that some programs do not allow AOL members to join. It usually is noted on the site. Most programs do allow AOL members to join.

9. Making money online takes some time. Any person that tells you any different is probably not telling the whole truth.

10. Realize that any program that is free to join and actually pays you is a rare gem in an online world full of frauds.

Thank you for reading. I have some more information to help you on your money making journey. Visit the resource links for a start on your way.

Bridgitte loves writing, reading and finding free ways to make money online. Please visit these websites for more information. http://beep.com/members/bridgitte/index.htm

http://all4webs.com/i/3/bridgitte/home.htm

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By David McGimpsey

There are home based business opportunities everywhere. Some of them are worthwhile, while others... well, not so.

Before you consider anything, you need to ask yourself, what you are looking for. If you want overnight riches, then you would be safer buying a lottery ticket. If you are in the market for something that can start small and grow, then the opportunities are there for the taking.

Consider the top four home businesses.

Why only "top four" and not "top five"? This is a list of the best available, not the most round number. Check them out:

Online Paid Surveys

I know, I know-- you cannot make millions with paid surveys (please refer to the second paragraph).

Online Paid Surveys are as likely to make you rich as Antarctica is of winning all the gold medals at the Beijing Olympics. However, paid surveys are a great way to supplement an existing income or generate a small home based income to expand upon later.

Consider it a fraud if you think you will earn millions, consider it an opportunity if you want to earn a small, regular income. You can then grow the income later with other opportunities.

EBay for affiliates

EBay has to be the best affiliate program out there.

There are hundreds of ways of earning affiliate cash with eBay. One of those ways is simply to direct customers through to eBay to bid. Some of the eBay affiliates are earning in excess of $100,000 per month from eBay-- no joke. Go to eBay and read some affiliate case studies to find out how they are doing it.

If you are ready to move your home business to the next level, then this is definitely the way to do it.

EBay for e-tailers

The great thing about eBay is that there are customers out there now, just looking for products to buy. To make a fortune with eBay you just need to find out what they want and give it to them. There are some excellent software products out there that will help you identify what those customers are looking for.

If you want to get started in e-tailing then you can't go past eBay for security and fast business setup-- if you have a picture of what you want to sell you can be marketing in minutes.

General Affiliate Programs

Affiliate programs are another, great way to begin a home business. Why are they great? Because it is another business that requires no startup capital (and you can be up and running in minutes).

There are several excellent guides available. They will lead you systematically through setting up affiliate campaigns.

Overall, if you are just starting out, get your feet wet with online paid surveys. If you have already entered the world of home business and are looking to expand, you really need to look at how you can work with eBay.

Compare Online Paid Surveys here

Read about starting an online home business with eBay and eCommerce here (http://www.online-home-business-advisor.com/business-ebay-ecommerce-home-online.html).

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By Wendy Cardona

You have your home business and your ads are being shown over the internet, newspapers, etc. You are now waiting for something to happen. You want results from all the work you have put into your web site!

Reciprocal Links

One way to get results is by reciprocal links. This means that another website will have a link page where your web site appears. People can click on your link and it takes them directly to your web site. You also have a link page set up where the other site's name can be clicked on to go to its site. Alternatively, you can have one-way linking where their web site only appears on your link page. Linking also helps the page rank of your web site. Page rank measures not only how many links point to a web site, but the "quality" of the sites providing the links. I use the LinkMachine. I have been quite pleased with the results. Best of all, the LinkMachine is free and easy to use.

You can keep track of your link popularity by downloading the Link Popularity Check. This free tool will show you how many links your website and/or blog are getting. You can see the results of all the work you are doing as your link popularity grows. This will help you persevere with your home business and give you incentive not to give up.

Blogging

Another way to get results for your home business is by blogging. A blog is an online publication where you post your thoughts and business articles. At the bottom of each article you provide a resource box to direct the readers to your web site. Make sure you also have a link on your web site going to your blog. If you have interesting articles and information on your blog, potential customers will return repeatedly. Do not forget to "ping" your blog each time you post your articles and information. Pinging your blog will alert blog search engines that new material has been added to your blog. A popular pinging service is pingomatic.

Use the search engines (Google, Yahoo and MSN) for more information on any of the topics I have mentioned in this article.

Owning a home business is a day-to-day commitment. This is your business and its success depends on you.

Wendy Cardona is a stay-at-home mom. Go to her website for the best home business ideas and opportunities at http://www.HonestHomeBiz4u.com For information and articles on how to succeed with your home business visit her blog at http://www.HonestHomeBiz4u-homebusiness.blogspot.com

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By David McGimpsey

Imagine you want to open your own bricks and mortar department store. How much money do you need?

You tell your friend and he offers you an empty building in the best part of town. You ask how much rent he wants and he says, "Don't worry, it's free for as long as you need it." Now you have the premises, no money down, any money to spend.

You call the credit card company. You ask how much will it cost for merchant facilities. They say, "We will give them to you for free, just give us a small bit of money when you sell something."

This process goes on for some time.

Now you have a rent-free department store, credit card facilities and staff that will work for nothing. All you need is stock. This will be hard because the department store is big and you do not have much money.

No Problem.

You find some wholesalers that will loan you display stock. They even let you pay for each order after you make the sale, and they will handle customer delivery for you. What nice guys! It does not get much better than this.

Then you wake up.

If only life was really like the dream, you just had. Wait a minute, it is.

You can do all this online. In fact, you could have your own online department store up and running in a few short hours.

In addition, it gets better. The customers are already out there looking for you. No worrying about location for you.

This is how it works:

1. Set up an eBay account.

2. Link your eBay account to a PayPal account.

(So far, we have not spent anything, but we already have our premises in the best part of town and merchant facilities.)

3. Locate some wholesale drop ship companies.

4. Create your eBay listings and your department store is complete (you probably already have customers).

Life is simple after all.

For further reading, visit our Drop Ship Companies and eBay resources (http://www.online-home-business-advisor.com/drop-ship-companies.html).

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By Bob Crane

Home-based businesses require very little money to get started. You can find some for as low as $12.00 with no membership fee. Ones that do charge a membership fee usually give you a starter kit for the fee. The kit can include some forms and brochures on doing the business along with some CD's and DVD's.

There are many advantages to working from home, the flexibility in the daily schedule being the most important for me personally, so I can take care of family needs as they arise. You do not need to make a large investment to start and operate a home based business compared to a traditional bricks and mortar company. If you are working with a network marketing company, they do all of the heavy lifting for you, such as, fulfillment of the orders that you send them, operating and maintaining a website that you can use to run your business, creating a product to sell, etc. The most you would need to spend on equipment is a computer, high-speed internet connection, and a long distance service that allowed you to make three-way calls.

When you have made up your mind that you want to do a home-based business with network marketing, first you have to decide what type of product you want to sell. Do you like nutritional products, kitchen products, etc? It is usually best to pick a product type that requires re-ordering on a regular basis, such as a nutritional product so can develop a steady income stream from your commissions. There are many reputable home-based networks marketing businesses to choose from.

A good place to begin your research is to look at the Better Business Bureau and the Direct Selling Association; they usually list the better companies. Do not overlook newer companies that may not yet be listed by those organizations. With a newer company, there is a little more risk that they may not last, but there is also the chance that they will and be very successful. You just have to check them out more thoroughly.

There are many work at home opportunities available to you, so take your time reviewing them and interviewing potential sponsors. With a network marketing opportunity, you can use your creativity to its fullest to promote the product and opportunity both online and in person. Once you see how much fun it can be, you will never want to do anything else.

You just have to pick the opportunity that is right for you. If you like to talk to people and do not mind making phone calls, then a network marketing opportunity may be right for you. You may be a little apprehensive at first because you are not sure what you are supposed to be doing, which is normal; it is your sponsor's job to train you. Make sure you pick a sponsor that you can work with. Just do your research and become knowledgeable about the home based online business opportunities you are considering. When you finally decide on one, put all of your efforts into making it work and you will eventually join the ranks of fortunate entrepreneurs who earn extra money at home with their computers.

Bob Crane is a Nutrition Consultant and involved in introducing an extraordinary new Internet Work at Home Based Goji Juice Business System (http://www.jaxeagles.com/). Check out the new Goji Juice Storefront (http://www.luvmyheart.com/) Contact him online at: http://www.domesticbiz.com

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By Ed Turner

You have probably heard about the benefits of working in a home-based business. No need to worry about daycare, if you are not feeling well you do not have to call in to work and maybe the best part is no Boss, or hectic commute to the office. Therefore, what can you do and how would you get started. Well, the answer is simple.

Why not try sending out custom-made greeting cards. There are tons of greeting cards out there. The last time you went to buy one you could not find what you were looking for. Alternatively, maybe you needed a card sent to a secret admirer and need a carrier service. Wouldn't it have been nice if there were someone who could help? Now there is and it is you.

Greeting cards have been around since ancient China, and come in a variety of styles and designs. Such as the ones you see at your local store; anniversaries, baby showers, condolences, congratulations, friendship, get well, happy birthday, holidays, I'm sorry, thank you, thinking of you, weddings and wedding anniversaries, and, of course, Love.

Let's face it; the greeting card industry has come up with a card for every occasion and every need. However, sending out these mainly generic cards sometimes does not express our true feelings. This is where a custom greeting card business would come in handy. You would simply go on line, select your card, insert your greeting and with the click of the mouse, you have sent a card.

Some of the better home-based businesses rely heavily on the Internet. Just think of it, sitting at home in your pajamas if you want and working, while enjoying your favorite drink with the radio playing your favorite music in the background. Oh, now that would be the life.

If you are wondering if it is truly possible to run your own greeting card business and make money at it, the answer is simply, yes. This is where the old saying, "What you put into it, is what you get out of it," comes into play.

When it comes to creating these unique cards, you determine what occasion it is for, or who will be getting the card. Once you know that, then you jot down what type of design you want the card to have. This in turn leads into what the card needs to say or what you want it to say. If you know to whom it is going and what it is for, then the design and any ideas you have, you can take care of later.

So imagine that one of the cards you send out is touching with a kind word to get someone through a tragedy or help celebrate a wonderful anniversary of senior citizens. In addition, of course, these individual orders are one of one kind of deals. What about the big orders though? Well, this is when you get a chance to shine. You take that email or phone call that says I need a hundred and fifty cards for a specific function, and you follow the same guidelines as before. The big difference here is that you have everything you need online to send out cards, and you do not have to go to the Post Office. You can send out any number of cards with the click of the mouse. These are real cards with a stamp and envelope.

Now that is truly a home-based business. So why not give working from home and the greeting card business a chance! You have nothing to lose!

Ed Turner is an independent distributor of Send Out Cards. He is working to build an on-line business to improve retirement or speed it up. He lives in Austin, Texas.

Please visit his website for more information (http://www.edlinsales.com/).

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By Anthony Harris

In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought settled, still being discussed openly.

The more authentic information about marketing you know, the more likely people are to consider you a marketing expert. Read on for even more marketing facts that you can share.

To know why Adsense is essential for your content sites is to know first how this works.

The concept is simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics, which could be a time-consuming task in itself. It seems there is never a shortage of advertisers in the program, from which the search engine pulls the Adsense ads. In addition, webmasters are less concerned by the lack of information search engines provide and focus more in making cash from these search engines.

The first reason why Adsense is essential for content sites is that it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced systems that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better compliment their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking. It can also appeal to the people visiting, thus making them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and make profits in the process.

The second reason is the ability of the Adsense publishers to track, not only how their sites are progressing, but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks, and click-through rates. Webmasters and publishers can now track specific ad formats, colors, and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are clicking on the most. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type, or category, which will provide them some accurate insight on which pages, ads, and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated with having their ads served on targeted websites. This increases the possibility that a prospective web surfer will have an interest in their product and services, and all because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they could make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is, with the allure of money, of course.

Knowing enough about marketing to make solid, informed choices cuts down on the fear factor. If you apply what you have just learned about marketing, you should have nothing to worry about.

Anthony Harris is an ex store manager turned marketer of perfect home based business opportunities- The internets top home based business opportunities free information resource.

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By David McGimpsey

Can a Clickbank and Adsense combination really make a home business?

Yes, and there are five reasons why. In fact, using this method, you can make more home business income now than you could a few years ago. Let us have a look:

1. Products

Clickbank has a huge amount of e-products to promote. In fact, the amount of products available is in-exhaustive. Finding a niche market (and niche keywords) is easy with such a diverse range of products. Choose gardening, health, beauty... Just choose a category you love, something that would be a great subject for a home business.

2. Commissions

Clickbank commissions are usually quite high for the products you can promote. While there are the odd, low-paying ones, most commissions are 50% and upwards. With commissions like this, on products averaging $40 each, your income adds up quickly.

3. Campaign immediacy

When you promote a Clickbank product, Adsense is immediately with you-- automatically adjusting to the exact content being promoted. If you do not make the sale with Clickbank, you will likely get a profitable Adsense click instead. It is win-win!

4. Guaranteed payment

When dealing with firms via the internet, it is good to know you are dealing with reputable companies. Google and Clickbank are two of the big boys. They have been around long enough to give you peace-of-mind-- Your checks are not going to disappear.

5. Cost

When you start a bricks and mortar business, you instantly have costs. You need to earn a lot of money to get your initial investment back. Start up a home business using Adsense and Clickbank and you are off to a flying start, with no money down.

The Adsense Clickbank boats leave regularly, you just need to climb on-board.

Do it now.

For further reading on the Adsense Clickbank home business success kit, click here (http://www.online-home-business-advisor.com/home-business-success-kit.html).

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By Tim Spencer

Private Label Right's articles, ebooks, and software are products that the original creator has decided to give up their copyright to and sell in such a way that the buyer can modify them in any way they like, and pretty much do what they want with them. This gives the buyer virtually endless ways to make money.

Private label rights products, also known as PLR, are also a great way for the novice marketer to make money on the Internet.

So what are some of the ways to make money with private label rights products?

Here are five to get you started.

1) Create an ebook from related articles. Paste them into a word processor, each article forming an individual chapter. Add some nice graphics and a table of contents and you have a saleable product. You can also monetize it by putting in links to affiliate products or your own website. You can sell your new ebook either from your own site or through auction sites like eBay.

2) Create individual web pages for a website. Search engines love relevant content on web sites and by modifying the articles slightly, your content will become unique to you and help with your rankings, drawing people to your website. If on your pages you have links to related products, the visitors will look and possibly buy.

3) If you bought a PLR ebook or two, you could take each chapter out and create an autoresponder ecourse with them. You can then use this to entice people onto your mailing list, and over the course of time build your own credibility with prospects, and building trust with them to the point where they will trust your recommendations on products to buy.

You could also strip out the content of PLR ebooks to create web pages for your own blog or website.

4) You could use PLR articles to create a short report that you give away, and allow others to give them away too, creating a viral marketing effect, increasing traffic to your blog, website or affiliate links. If you also made parts of your report rebrandable, you will increase people's willingness to pass your report on.

5) PLR software is a bit more difficult because if you do not have software experience you may have to hire a programmer to do the branding for you. Having said that though, if you branded the software correctly, you could easily use it to draw traffic to your own website by getting it listed in many of the download site that are available online.

These are just five ways to make money with private label products. You can profit from private label rights products in hundreds of ways. The only limitation is your own creativity!

Discover why many people do not find ways to make money with private label rights products. Free report shows you why and how you can http://www.create-an-income.com/info/plr

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By Michele Martel

The Home Business world has become very overwhelming. Trying to find the perfect fit for you is the hard part. Know your means before jumping in. Calculate your costs in the very beginning so you do not overpay or get in over your head. With so many work at home opportunities, do your homework.

Just do these few things in the very beginning:

-Know the product you are selling, inside and outside. By doing some research on your products, you will see how others with the same are advertising.

-Investigate your competitors frequently. Make sure you have the right 'up-to-date' information.

-Write a blog on your website. Search engines will pick this up and you will see better results with minimal advertising costs.

-Make sure all spelling is correct. By having something incorrectly written, your business will look cheap. You want everything to look professional.

-If you are paying for a website to be written, make sure you list in the correct category. This is the biggest problem today.

-Know your audience. Target your website toward the correct group.

Adwords are very helpful even if you do not use them. They offer superior tools for marketing your home business. Do not be afraid to ask questions, the more you ask, the better off you are. Make sure your merchant buttons send the customer to a secure website. If you are forwarding your customer to a thank you page, make sure all data is correct. Be courteous and polite. You will want them for a testimonial at a later date. The internet world is becoming larger by the day, if you want a piece of the pie, be smart. If you are leaning towards being an affiliate, this is a great way to test the waters without owning a website. Just a few things to think about

By Michele Martel, President of ELITE WEB ADS, Michele has written hundreds of articles for his clients. Writing your search engine submission is actually an art. Submit with ELITE WEB ADS TODAY http://www.elitewebads.com We also own the worlds oldest and most responsive safelist in the world http://www.homebusinesssafelist.com

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By Patrick A Chan

Why do we want to start a Home Based Business, not only a home-based business, but via the internet? The Internet has indeed allowed us to do many things from the comfort of our own home or anywhere in the world with internet access!

Thus, more and more people are asking themselves what they should not do at all if they ever get involved in a home based internet business! Why do they ask? Like any science experiment, we would all want to know the certain precautions we need to take in order to do them safely and correctly... Who decides on the precautions to take? Well, it would be someone who cares enough to ensure that the experiment would yield the expected results!

Being an ex-teacher, I understand the value of taking precautions... Usually precautions are given in the Teacher's Guide by the relevant authorities. However, there will be times when extra precautions not mentioned in the guides need to be raised by the teachers themselves so that the students are aware of any potential hazards or self-sabotages...

Now, here is a list, not an exhaustive one, which according to me needs to be observed by anyone who is serious about starting a home based business online. There are apparently much more that cannot be sufficiently covered because the Internet serves a Global community... Anyway, I just hope that this basic list would set you thinking and headed on the right path towards success!

1. Do not pretend to be an expert in every area! There are so many aspects to be taken into consideration when it comes to running an internet business. We seriously need to be humble about the things we do not understand or know and employ the assistance of those who have the expertise!

2. Do not jump into any business opportunity without first doing a thorough check on the company's profile. This is not an easy step to take, especially so, when even legitimate companies may be misrepresented or abused by scammers! I have received many emails offering me opportunities by "myself" too! LOL Get yourself a well-informed mentor/advisor to guide you.

3. Do not be distracted and mind your own business! There are so many opportunities offered online! Many people will Try This and Try That... Have you heard of Jack who is into all trades? Yes, he is no master... Just a slave in the making! Distractions offer you chains unseen by the naked eye if you are not careful... Decide on your primary business! Look after your own business and you will prosper! Are you thinking of multiple sources of income? Sure, if you are ready and have built yourself a good foundation! If not, be wise about things and do one thing well at any one time =)

Replying to anonymous spam emails can be a distraction. Well, most scammers just need a response from you to start a whole army of emails marching your way until your inbox needs changing! These test emails are usually not addressed to anyone in particular or are addressed to a hidden list that has been collected using "spydees" etc. You will probably not be able to find your email address in the recipient's field. So, why reply and invite distraction?

When you are doing anything that is not helping you market and grow your business... it is a distraction!

4. Do not send an email when your computer is infected by a virus, trojan, spyware, adware and the like. You would not want your sensitive information to land in the wrong hands. Get yourself protected using an antivirus/internet security software!

5. Do not forget to track what you are doing. This is especially vital prior to each marketing campaign you run... This will ensure that you know where to spend the best dollar and where not to spend at all!

6. Do not be discouraged! There will be people who will try to steal your dreams or trample upon them! Your loved ones especially! You need to be focused in what you do. Every setback sets you up for more success! To know what works and what does not is the key to doing only what works for success! Simple enough?

7. Do not limit your mindset! I chose this to be seventh on this list because it is very important! A mindset limited by any situation, opinion, or anything is going to generate limited or no success... E.g. if you are desperate to earn an income and all your bills are piling up... being desperate stems from a limited mindset. Learn to see new possibilities out of your situation instead of allowing yourself to be depressed and defeated! Overcoming negative emotions is not easy, but it is possible! Anyway, entertaining negative emotions will not move you in any positive direction! Manage your emotions and a better mindset can emerge to help pull you through any tough spots!

Another area of a limited mindset is often manifested in the amount of time, energy, or money we are willing to commit in order to succeed. Sometimes, the opportunity of a lifetime does not come "cheap"! A limited mindset would view a golden opportunity as time-consuming, energy draining, and "expensive"... It does not allow us to see beyond those limiting factors into a future that will reward us with success unlimited! Thus, we have people that regret during their dying moments not taking enough risk in their life... most people statistically regret that!

8. Do not give up on yourself! You are your own worst enemy... When you quit on yourself, you quit on everything! Sometimes, we cannot see any fruit of our labor being produced... Be patient! Persevere! People may give up on us, but we must never let what they think of us become our reality! We create our own future! We just need to fix our vision, work consistently towards fulfilling it, and never give up! Having said all that, we need to recognize what we need to quit thinking, doing, or saying anything that works against our vision and core desire!

9. Do not reinvent the wheel especially when you are new. Reinventing systems takes time, energy, and money... It is wiser to stick with proven systems especially when you are just starting out fresh. Sometimes, having a lousy looking website up quickly can profit you more than having a painstakingly reinvented website up after a long time! Use existing systems that work! Simplicity is the key!

10. Do not be ill prepared. This is the last on this list, but it is definitely not the least! Do your due researches first and always check your business processes before you implement it... Doing research and checks before implementation helps to minimize a lot of headaches! If you like headaches, then ignore this last item. ;-)

Well, I hope this list will help you move quickly in the right direction! Remember this: Only you can slow yourself down...

Patrick Chan who has been making money online since 2002 is willing to help anyone who finally wants to succeed in every aspect of life. Join his successful Singapore team in the quest for success from the comfort of your home via the internet (http://success.homelysuccess.com/). Also, check out his buddy Ewen Chia's Autopilot Profits System In A Box (http://auto.homelysuccess.com/) that can definitely enhance anyone's online business!

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By Mohd Sharulnazeri Bin Mohd Ali

Do affiliates really make money just promoting the affiliate program using the adwords or other PPC service? That is the most frequently asked question when the newbie enters the affiliate marketing business and wants to promote the product or business using the adwords or other PPC service. They have heard many stories about the affiliate's success using PPC.

When we research this question on the internet, we will find much discussion regarding this matter. Some are making money and some of them are losing money. The truth about PPC is to help the affiliate or other business to make money, not lose money, provided they have some knowledge in PPC campaign and planned strategy. Many of them lose money because they are blindly using the PPC without any study or necessary preparation, such as keywords and ads.

One question always asked by the internet marketers is, "Do the affiliate marketers make more money from the vendors?" The answer is "YES". Affiliate marketing business provides flexibility and freedom to the affiliate marketers so they will not be limited to one niche only. They can select from several niches that suit the markets. By this factor, the affiliate marketers can generate multiple sources of income from several niches. However, one of the advantages of being the vendor is having a huge pool of affiliate marketers helping you to promote your products. However, let us not forget the commissions they have to pay to the affiliate marketers. The vendors earn from quantities and bear most of the cost of creating and maintaining the business.

You need to ask yourself these two questions:

a.)Do you want to be in this business?

b.)Do you want to work for someone else? With most jobs in the world, there are a learning curve, and remember, learning and practice will make you perfect.

Sharul is one of the successful marketers. Learn more about affiliate marketing business at http://www.affiliate-marketingtips.blogspot.com and get the free adwords coaching at http://www.intincome.biz

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By Jonathan G. Michel

I once heard Frank Kern say "it is only when I decided that I would do what was being taught in the ebook courses, that a year later I had earned in excess of $800,000".

People, that is a reality of life!

Moreover, for those of you who do not know who Frank Kerns is, before he started listening, he was standing in line selling his personal belongings to pawnshops.

It is human nature to doubt, do nothing, and then scream 'scam'. That is OK. "You Are Where You Are Because Of What You Are".

There are not that many scams on the internet as people would have you believe. It is reverse psychology advertising at its best, trying to make everybody believe that their product is better and everybody else's is a 'scam'.

Therefore, with everyone using this negative approach (just like in politics) soon you have a ton of people believing that every course, ebook etc., is a 'scam'. Do you get the picture? When in reality there are very few frauds online. It is somewhat funny in a way. I guess it brings me back to the 'herd mentality', which so many belong to. One person 'screams' and everybody follows.

The truth about internet marketing or marketing online is rather simple and easily compared to offline.

Just as brick and mortar building is your offline store; your website is your online store. Just as your brick and mortar store advertises in the local newspaper, telephone book, yellow pages, and the banner (sign) over his store etc., so you must advertise your online store, somehow.

Just as you need products in your brick and mortar store, so you also need products in your online store. Just as you get to know your regular customers and new customers in your offline store, so you must do in your online store.

Finally, yet importantly, if you do not get out of bed to open your brick and mortar store to greet your customers, you will not be around very long.

Therefore, it is with your online store. In addition, that my friends, is what Frank Kerns was talking about. ACTION speaks louder than words. That is how movies are made and that is how millionaires are made.

The secrets to online are no different than the secrets offline. Why? Because, there are no secrets.

First off, just like becoming successful at anything in life, you need the training and the expertise. If you already have all the training and the knowledge and not yet succeeded, either, you have not applied it, or you need more knowledge.

However, for the most part, the 'Action' is where it is at. The rest comes through trial and error, consistency, and being persistent. No different than offline.

Oh yes, there is one little secret that has eluded me for years and that is this. Making money online or offline has never had anything to do with what you were selling. It was always about 'marketing'. The methods you use to market. You need to know, at the very least, the basics about marketing online, and this is very easy to learn. The good thing is that it does not cost much as compared to what it would cost you offline. One ebook might do it, one course might do it, or it can be free if you know where to look.

Jon G. Michel is a successful webmaster and publisher. To find the best home based business ideas and opportunities so you can work at home visit: http://www.jgmichel.cashflow123.com or simply enter your email at http://www.jon-michel.com

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By David McGimpsey

Everyone has a different reason for wanting a home based business. The most common reason is the immediate need for extra cash flow. Perhaps the cash is required for some unexpected bills. Whatever the problem, there is a solution.

At some stage or other, you have probably considered work at home jobs or a home business. Soon after, you have probably dismissed the idea. Wading through all the information on the web looks like a nightmare. It does not have to be a nightmare.

Here are some top home business cash flow ideas:

1. Creating ads

You can be paid for creating internet text ads for firms. Typing short ads and submitting them can earn a reasonable amount of cash. Creating ads from home allows you to refer people to companies. Any referrals, that complete a successful transaction, earn you money (sometimes up to $100 each).

2. Online Paid Surveys

These are fast becoming the backbone of the home business sector. This type of work, if done correctly, can earn you a reasonable income that you can then build on later.

3. Write

Yes, this is a way of making money from home. If you enjoy writing and have some favorite topics, start some web-logs. By writing about your passions on web-logs, you can earn some fantastic cash from people who enjoy reading your stuff.

4. Typing at home

Hiring secretarial and data-entry staff is becoming a huge cost to employers. More and more employers are seeing the benefits in outsourcing typing and data-entry to small home business operators. Payment is usually quite good because the employer does not need to worry about other costs that would normally be associated with a full-time employee.

5. Online Auctions

Using auction services like eBay, you can make a fortune buying and selling. Items that are marketed can come from government auctions, low-cost retail stores, and drop ship wholesalers, just about anywhere. Using auctions and the internet gives you a global market to retail goods.

These top opportunities offer huge potential-- seize the opportunities to realize a home business.

For further reading see our work at home and jobs finder reviews here (http://www.online-home-business-advisor.com/work-at-home-and-jobs.html).

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By Deon Plessis

If there is one subject not nearly enjoying enough attention in online marketing, it is the art of choosing a niche market. The niche market you choose to work in will make or break your online business. It is as simple as that. The challenge, however, is in choosing a niche market. Although, there are no real cold facts, good guidelines can serve as a first-rate guide when choosing a niche market for your online business.

There is nothing worse than spending months building a website or developing a product that was doomed from the start. What I mean by this is that if you start a website, a newsletter, or a product in a niche that is not profitable, you simply will not make any money from it. A profitable niche does not only rely on the fact that there are customers who are willing to buy the products, but also on the fact that there is a demand for what you have to offer.

Most affiliate marketers are after the 'golden nuggets' - those niches with high demand and very little competition, and although there is nothing wrong with this, it is not the only consideration when choosing a niche market. Here are some of the most important factors to consider when choosing a niche market and some suggestions for actually finding it.

- The niche must be profitable.

This means there must be a big enough market of people willing to spend money on the products and services in that particular niche. You also want to make sure there is not too much competition in that particular niche, as this makes it harder to turn out a profit. Ideally, you want competition, but not too much. Competition is a sign of profitability in that particular niche and it is a healthy factor. A simple way to seek out a niche that fulfills this requirement is to do keyword research and to match the most profitable keywords to the most profitable products.

- The niche must interest you.

Although there is nothing wrong with jumping into a profitable niche on curing athlete's foot, the challenge in any niche is longevity. In most niches, your success will rely on your persistence and staying motivated long enough to keep on keeping on until you succeed. Finding the inspiration to build a website on athlete's foot can proof to be more challenging than you think. When you are interested in a subject, your enthusiasm reflects in very subtle ways and building a business based on a subject you love seems almost effortless.

If you build a niche business based purely on profitability, it is only a matter of time before someone will come along that actually loves the subject and who will eventually kick you off the top spot. A very useful course of action is to come up with five to ten things you really love; markets that you would love to work in. Do this even before you start doing any of your keyword and profitability research. Start looking in these markets for profitable niches. You are bound to find something that is not just interesting, but also highly profitable.

- The niche must be scalable and have a decent lifespan.

As you do your niche research, you will most certainly come across some extremely popular niches that, at first sight, would seem like 'golden nuggets'. Before you jump in though, it is well worth a closer look at the lifetime of that particular niche. If you are building a niche about the Soccer World Cup in Germany, you should know that it is bound to lose popularity as soon as the event is over. Similarly, many niches based on specific products have a limited lifespan and even though they would do well for a while, they might die an early death and along with that, your paychecks would die.

When choosing a niche market, look for something that has the potential of long-term success. Similarly, you want to make sure that your niche has the potential of growing. Most niches do and there are always related products you can add and attach to your niche. If you are in very competitive markets this might be quite difficult. It typically happens when you find a very tight niche with only a couple of keywords in a very busy market. If it is too tight, you can really smother yourself and hamper your potential future growth.

Choosing a niche market really is an art and it takes experience to anticipate which niches have real potential. There is no surefire way of knowing before hand whether a niche will be profitable, but you can get very close and at least make an educated guess. Many private label sites actually specialize in doing the market research for you and apart from sniffing out the profitable niche markets, they also give you the content with which you can easily build a website or even compose your own ebook. Not only does this take a lot of the guesswork out of it, but it also takes a lot of the work out of it. You can build a site in no time and even if the niche turns out to be a dud, at least you did not spend weeks working on it.

Article by Sincere-Advice.com For more information on discovering highly profitable niches and getting all the research, product creation and website content done for you, please visit http://www.sincere-advice.com/nichemarkets.html for more information.

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By Patrick A Chan

I have discovered that it is very easy to let ourselves stay grounded to a comfort zone, even though our whole being is shouting at us for a decisive change!

Whoa! What do I mean?

See, sometimes we know that if we keep doing what we always do, we will be getting nowhere until we change our course of action. Yet, we have conveniently slipped ourselves into the COMFORT ZONE...

We know we have had enough! However... Yes, a BIG BUT! ... We are not willing to change our actions because it has become a habit!

We are habitual beings and this fact is not new. I have learned that if we have a bad habit that we wish to overcome, the fast and effective way to do that is to cultivate a good habit to replace it!

Yes, easier said than done! Why? Most of us can identify what holds us back and what is necessary for us to do. BUT! ... We are just not ready to GET OUT OF OUR COMFORT ZONE!

Our unwillingness to change usually stems from our being comfortable with where we are now, even if it hurts ourselves to be in whatever situation we are in now.

Some will say, "I want to change! But I just can't!"

My response: How much do you want to change? Are you not able to change because you are too STUCK in certain ways or conditions? It is really like hearing someone telling you YES, but saying NO on the inside... Check your comfort zones and you will find out where your worst enemy lies!

"I am not sure what will happen if I were to do something differently! Hmmm... Should I proceed?"

Hey! Nobody can tell me the results that I will get if I did not get to proceed with whatever ideas that are floating in my head! Nobody needs to tell me... Right?

We will not know if something works until we have tried it. We then track what we have tried, to become wiser about the consequences that our actions will bring about. However, without even starting to test for results, what is there for us to track? In the end, we will never know how things will turn out, unless, we actually take the risk to test the waters!

Had enough of going in circles in your life? Do you want to have a refreshing change? Then... here is what I dare you to do! Get out of your comfort zone and do the necessary! Take action! Be it to find out what you need to know... Be it to do a research on some proven knowledge, or just taking a step to do a totally new experiment to test your hypothesis... JUST DO IT! Take the risk and do what is necessary!

Do not let what is comfortable prevent you from moving forward, taking risks and doing what is necessary! Remember this: Success follows whenever the necessary things are done!

Patrick Chan who has been making money online since 2002 is willing to help anyone who finally wants to succeed in every aspect of life. Join his successful Singapore team in the quest for success from the comfort of your home via the internet (http://success.homelysuccess.com/). Also, do check out his buddy Ewen Chia's Autopilot Profits System In A Box (http://auto.homelysuccess.com/) that can definitely enhance anyone's online business (es)!

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By Calvin Woon

Have you ever wondered how the rich manage to acquire so much wealth? The secret of the wealthy is not that they have more money but that they have more time and freedom. Because many of their streams focus on building a residual income, they have more time to spend on anything they want.

So what is all this comparison between linear and residual income? Income paid once for every hour you work is linear. Hence, income from a salary is linear. You only are paid once for your effort. However, with residual income, you work hard once and it unleashes a steady flow of income for months and even years. You are paid repeatedly for the same effort. You are paid while you are sleeping, while you are watching a movie, 24 hours a day.

Now doesn't that idea sound nice to you?

So what are the various forms of residual streams of income?

Here's a list of the many types of residual income you might want to explore:

1. Savers earn interest

2. Songwriters earn royalties on their songs

3. Authors earn royalties from their books.

4. Insurance agents get recurring commissions from their sales

5. Investors get dividends and interest from their stock.

6. Game designers and software creators get royalties.

7. Entrepreneurs get business profits.

A residual income is the recurring payment, which is received at intervals. Residual income (also called passive income) is normally a recurring income, which continues to be paid to you as time progresses for all your efforts that you have taken long before.

You can tap into tons of other forms of residual income Question is: 'How many of them do you already possess?"

If not, how much exertion are you willing to put into the effort to achieve them? Now personally, I feel that the Internet provides numerous opportunities for us to create for ourselves residual income streams.

There are a number of methods for generating residual income on the Internet. Some among them are creating a product and selling it repeatedly using an automated system, forming copyright materials, revenue creating assets, and network marketing. A residual income allows a person to get away from the worries of spending 8 hours a day in the office. It also provides financial stability.

Hence, one should always seek to create residual streams of income for oneself in order to attain the financial freedom that everyone so desires. In addition, the Internet is one platform, which provides many residual income opportunities

Calvin Woon is an online entrepreneur who is dedicated to helping others earn money online too. To claim your Million Dollar Interview Report plus other gifts and obtain more information on building a residual income, visit http://7WaysToEarnMoneyOnline.com/success.htm

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By Calvin Woon

Have you ever wondered why some people are able to make money online while most struggle? There are actually some reasons why people fail to make money online and I have compiled some of the reasons below:

1. They get distracted easily and lose focus. In other words, people cannot stick to what works. Instead of having and focusing on a few affiliate programs that work for you, they simply hop from one work at home business opportunity to another. That really should not be the way to go about it, if you seriously want to make money online. You need to focus all your efforts and resources on one good solid program in order to make the most out of your internet business and make serious money online.

2. They do not apply the information they have learned. Most people read book after book and attend seminar after seminar. Most have lots of information stored in their heads. However, knowledge without action is useless. However, applied knowledge is power. So you have to apply what you have leaned about making money online to your internet business. Keep taking action and you will soon achieve your goals and start to make money online.

3. They misunderstand the concept of 'working from home', thinking that they can just relax at home and make money. Undoubtedly, the aim of owning a home based internet business is to free up your time in the future so that you can accomplish the greater things in life. However, it does not mean you can just sit back, relax right from the start, and expect to make money online. You have to work, and put in both time and effort. Over time as profits start to kick in, then can you spend less time on it?

4. They are not passionate in their business. Now, we are bound to face obstacles and failures in our quest to make money online. Without the passion in what one is doing, one will easily lose the focus and motivation once the going gets tough. Hence, you have to find a niche market you are passionate about in order to truly be able to make money online.

5. They have not fully grasped all aspects of the business. In other words, these people do not know their business well enough. People never get to know their business inside and out. They do not know what differentiates them from the rest, how their business helps to serve the public and what strategies to use to make it better. If one does not know his/her business well enough, it is going to be tough to sustain the internet business and enable one to make money online.

Bear in mind the above five reasons which cause people to fail to make money online. Avoid them. You could be well on your way to making serious money online.

Calvin Woon is an online entrepreneur who is dedicated to helping others earn money online too. To claim your free gifts and more information, visit http://7WaysToEarnMoneyOnline.com/success.htm

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By Al Bullington

You can turn your interest in handcrafted soap into a soap business quickly and easily. Your soap business can be fun and profitable, too.

First, of course, you must master the art of how to make soap. However, once you have your soap making perfected, you probably want to make more. What can you do with it? It makes great gifts, of course. However, why not start a soap business?

There is a brisk demand for handcrafted soap. However, how can you find those buyers? There are several ways. I think the best way to start a soap business is to sell at craft fairs. Therefore, your soap business is a craft business.

If you pick the right craft fair, you can sell a lot of product in a short time period. That is very efficient. My family sold over 35,000 bars of soap part-time over about four years.

We sold over $2,000 in products in a weekend several times. That is about 500 bars of soap in a weekend. You might not do that well or you might do better.

The other huge advantage of craft fairs is the follow-up sales. Your soap business can grow from the follow-up repeat sales after the craft fairs. You can build a mail order and catalog sales business from your craft fair contacts. You can build an internet soap business too. However, your initial customers can be those face-to-face contacts at craft fairs!

Start a soap business using craft fairs and you may be surprised how fast you succeed. Using this base as a start, you can expand with many other marketing methods.

Al Bullington has made and sold soap for years through his family soap business. For information about what he's learned visit http://www.soapbizkit.com

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By Mohd Sharulnazeri Bin Mohd Ali

Affiliate marketing tips. Most affiliate marketers search for tips when entering this online business. By referencing the tips available on the internet, the affiliate marketer can improve their marketing skills and improve their online business.

There are many benefits of being the online affiliate marketer, and I will describe why affiliate marketing is the best business to start with. Many people enter affiliate marketing because it is easy and profitable and you still can earn money while you are at home or sleeping. With affiliate marketing, you will not worry about the production costs and stocks. The cost involved is only for maintaining the website and a bit for advertisement.

This online business is also easy to join and normally it is free to join. To succeed in this business, you will not require any selling experience. You need to know about presell, the merchant's product, and sending the visitors to the merchant's page. The selling will be taken care of for you. Other benefits of an affiliate marketing business is that you can earn the money with the least amount of cost and you can operate it from anywhere in the world, including your home. You would not have to work so hard everyday. You can choose your comfort, time, and place you like.

To join an affiliate marketing business does not cost you anything and you will not be limited to the number of affiliate program you can join. Commissions for affiliate marketing can be quite lucrative and profitable because most merchants offer high commissions for the sales generated.

These are the secrets to success in this online business, which the affiliate gurus or experts usually share. However, I will spell out some secrets to guide the newbie to start the affiliate business.

The most important thing before starting the affiliate marketing business is choosing the right affiliate program. Choose the right affiliate program by considering the products that the affiliate merchant offers. You would not want to promote the low quality product to your customers. You need to consider the markets for those particular products. The credibility and reliability of the affiliate program is also the key for the success of your business.

Market research is vital to the affiliate marketing business. By conducting the market research, you will know the target market, the buyer, and optimize your advertisement cost. The affiliate marketing business is a two-way communication and it needs the personal touch for the ads. Treat the customer like a friend and guide them with the useful information and tips. They will have trust in you, and it will make it easy for them to accept whatever you promote.

This online business is a profitable business on the internet today. I hope this article will give some over view about starting an online business with affiliate marketing. If you are the affiliate marketer and using adwords to promote your affiliate products, but still struggle to get higher CTR, please feel free to visit http://www.intincome.biz to download free " Google Adwords Power Tip" eBook and others freebies.

Mohd Sharulnazeri Bin Mohd Ali is a one of the successful marketers. Learn more about affiliate marketing business at http://www.affiliate-marketingtips.blogspot.com and get the free adwords coaching at http://www.intincome.biz

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By Bob Crane

Ok, your spouse has orders to relocate again, and now you will have to leave your job and find a new one at your new destination. When you first started moving around it was exciting seeing new things and making new friends but sometimes it gets hard to get back on track, especially with finding another job. You just never know what the job outlook is in the area that you are going to and if you will be able to find something with the hours, you still need to take care of your family.

A portable internet based network marketing opportunity would really work great in that situation because it can be operated from anywhere in the world which has an internet connection, and a telephone, if possible. Getting started in your own network marketing business is easy. Just find one that offers a product that you like and can believe in and has international exposure. Once you find a product and a company that you like, then you have to find a sponsor in that company that you would like to work with. It would be up to the sponsor to train you on the workings of the company and get you started on marketing the product and business yourself. In the event they transfer you to a place where making phone calls was prohibitive, you would need your sponsor to help you with that until you were able to get back to an area where you could make your own calls. It is important to find a sponsor who understands your situation and is willing to help you out when you need it. That is really the essence of network marketing, people helping people.

As your network marketing business grew, you would begin to receive a decent income from your business to help you no matter where you lived. You could also work with other military dependents and show them how to have their own business, also. If they decided to come on board with you, then you would become their sponsor, and so on. Much of the company communication is done through conference calls that could be e-mailed to you if you were outside of an inexpensive calling area, and then you could listen to them when you had time.

Building your own network marketing business with your friends on base would allow you to keep in touch with them long after you moved again. When I was in the military, I made several friends, but after several moves, we just drifted apart. If we had been working together on a network-marketing project, we probably would still be keeping in touch now. There are many benefits to starting your own network marketing business. Start exploring them today.

Bob Crane is a Nutrition Consultant/Trainer involved in developing a one of a kind new Internet Work at Home Goji Juice Business System. http://www.1vitalityavenue.com Check out the Goji Super Juice. To Find Out How Bob Can Help You Get Started In Your Own Home Business You May Contact Him at: http://www.domesticbiz.com

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By Ray Ayuso

Have you come across any legitimate stay at home jobs? You might be searching for the best online job that can give you the freedom you are looking for, but be careful, because you are in a weak situation where you can fall for any scam that promises you get rich quick.

Although there is some legitimate work at home, envelope stuffing jobs, most of the time it is not worth your effort. Most companies do not need envelope-stuffing staff from home, because they can do it very cheaply with in-house staff. If they pay you anything to do envelope stuffing, it will be an insignificant amount.

The sites selling work at home envelope stuffing jobs, will ask you to pay a certain amount before you qualify for the job, for processing fees, and for a starter kit, that is supposed to help you, or train you. I believe you should not get involved in these kind of stay at home jobs, there are many other legitimate stay at home jobs where you do not have to risk your money.

You must be aware, that the business on this work at home envelope-stuffing jobs is not in actually doing the envelope stuffing, but in selling the starter kit to other people like yourself. When you get your starter kit, you will see that they tell you how to promote with ads, their starter kit to other people, so you are paid a commission for selling it.

These kinds of actions are not ethical at all and you will be very disappointed once you find out how the businesses of these people really work. Therefore, my advice is to stay away from the false companies that advertise legitimate work at home envelope-stuffing jobs.

Claim your Free Report on How to make Passive Income Online

and Learn how to find the Best Paying Freelance jobs in Just Minutes step by step, you will be shocked when you discover how 99% of people are getting it Wrong when it comes to Making Money Online, Download your Freelance Secrets Report (http://howtogetridofyourjob.com/).

You can also check my Blog at legitimate home based jobs (http://legitimate-home-based-jobs.blogspot.com/).

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By Di Chapman

Having been a Virtual Assistant since 2000 and involved with two VA organizations I am often sent CVs with a request for work or how to start making money quickly. There is a lot of help on the Net for new Virtual Assistants but very few spell it out from the beginning that it is not easy to 'make it' in the profession

What is a Virtual Assistant?

A Virtual Assistant is a person working from their own office on clients's work. They are fully-fledged businesses regulated by the local and state tax and business regimes. The idea of a VA is that they have multiple clients so are suitable for SME's etc. Many companies would not be where they are today if they had not started in partnership with a VA, the work growing as the client's business grew.

A VA Practice may consist of more than one VA or even employees. It is a business and not a 'home typing' scheme.

What do Virtual Assistants do?

This question for me is a real problem. They can do anything they are qualified to do. I once knew a virtual worker who had a huge server in her kitchen. She worked for a large multinational testing their server software and strength. The only place they could cable it in was her kitchen but she ran it from her office upstairs.

Many VA's specialize in digital transcription. That in itself is a minefield, as you have to be very experienced to cope with all the types of hardware that the files can be recorded on. It is a far cry from the tape based transcription systems.

In the US, there are courses for Real Estate VA's. It is best to find a niche and specialize. That way you know to whom to market your skills.

What qualifications do Virtual Assistants need?

You can qualify by experience or specific qualification - if you have been, a proofreader for 5 years in a company you should be qualified to offer this as a service otherwise you would not have been able to keep your job. I am a qualified teacher in RSA word-processing in the UK to level three but I no longer offer this service having gained qualifications in HTML and other skills as I have built my business.

Can you be a Virtual Assistant as a second job and only work evenings and weekends?

You could, but you still have to conform to tax and other business regulations. Many clients need to contact their VA during normal working hours and so you could have a problem. Some clients want work completed overnight and in this instance it could work.

How much can I earn?

That is down to you. It normally takes 6 to 12 months to get your Practice really rolling. You will have to learn and spend time marketing yourself. You will have start-up costs and overheads that you have to pay for as well as tax, health and pension considerations. You really need start-up funds to get this going.

Can I live anywhere to do this?

As long as you have a reasonably fast Internet connection, you can do this from almost anywhere. I live in a remote part of France with better Internet and phone services than I had in a very large village in the UK. My clients are all over the world.

Is it worth it?

For me it has been fantastic. I have clients that have been with me for over 6 years and new clients in France. I am not lonely as there are plenty of VA and non-VA forums on the net and it is often the case that someone you help on an Internet forum will contact you months or even years later for help and work.

Di Chapman is an IT specialist, having won two Awards for her work in the promotion of Virtual Working and the support and coaching of Virtual Assistants. She is proud to be a co-founder of the Alliance of UK Virtual Assistants and owner of "Become a Virtual Assistant". Both Free web sites. For more information http://www.iceni-it.co.uk

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By Carol Stack

Working at Home is Not for Everyone

One of the most difficult aspects of working at home is to focus on what really needs to be done for the business. There are many things needing done, like yard work, laundry, and childcare. Some days you realize the day is gone and you did not get anything done for your business.

How can you work at home and focus on your business when there are interesting things to watch on television, or snow to shovel off the driveway, or the phone is constantly ringing?

Some people are not able to work at home, and the only choice for them is to get a small office somewhere away from home, as soon as they can afford it. However, for those who can get work done, there are things to do to minimize distractions.

First, set a certain time each day when you will focus on your business. Let the family know that this is your time to work and that you must not be disturbed.

That can be hard for children to understand, especially young children. One woman was able to make a game of it.

She told her children that if they let her focus on making sales calls from her home office, that every time she made a sale she would put a quarter in a jar. When there were enough quarters in the jar, the entire family would go out for pizza or to a movie.

That idea worked great for her. It was a reward for the entire family. It got to the point where the children could hardly wait for their mom to go into her office and make some calls.

However, what do you do with a phone that hardly stops ringing. You do not want to miss a call. It might be your child trying to get hold of you for an emergency.

The simple solution is to get an answering machine or voice mail. That will take care of 99% of the calls.

For family emergencies make sure your children and spouse know your cell phone number, and then keep your cell phone with you. Also, let them know that during your work hours they should only call for emergencies, the same, as they would do if you had an office job.

What About the Neighbors?

Neighbors and friends can pose problems, too. They often think that because you are home you must be free to be involved in all sorts of activities or to chat.

This can be one of the hardest things to deal with, but you must somehow make them understand that you are working at home and that you are not retired. Most people can understand that, especially today when more and more people are working at home.

Are You the Type to Work at Home?

It takes a certain kind of person to be able to work at home. Not everyone can do it. You have to be able to view it as if you were going to an office job and diligently be able to guard your work time.

You have to be able to forget all the other things that need to be done around the house. Focus strictly on what needs to be done to grow your business for a certain number of hours every workday. If you cannot do this, do not feel bad. As soon as you can afford it, go out and rent office space.

Grab lots of free reports and information on starting your own online publishing business at http://www.selfpublishinghelper.com.

Carol Stack was once stuck working in a cubicle like millions of others around the world, but now enjoys working at home online. She lives with her husband and three children. Carol enjoys home schooling, internet marketing, and writing. Visit her site to discover how you can make money at home.

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By Max Pinner

Almost everyone's dream is to be able to earn a steady, reliable and adequate income in a home business. Many try. Most fail.

Some succeed -- for a time. They find a small niche with sufficient demand to generate income, but insufficient competitors to dilute the returns. This is an ideal situation.

Others eventually find the niche as well. It soon becomes over-subscribed. Then the hunt starts all over again for another niche, yet ignored by the herd.

Just a few information pioneers are far more successful. They have the skill and, dare I suggest sufficient luck as well, to find a specialized information niche that has enough eager buyers to generate a good income for all.

In addition, as a bonus, it is a niche where competition is not a disadvantage. In fact, their niche is, because of its nature, dynamic enough for more competitors that are new. This actually helps generate more income for everyone else in the niche.

This specialized information niche is ideal for Information Traders.

Information - The New Currency

What do we use the internet for mainly? Surely, it is for information, for more information, and for even more information!

Think about it - the main reason most of us go online is to research our interests, is it not? Don't we mainly surf to follow threads, to find more information on something we find important or unusual, popular or necessary, wanted or needed, compelling or curious?

Trading information is the new currency of the internet. The fortunate few make a living from doing what you already do on the internet.

The New 3Rs

Research...Recover...Report...
Welcome to the new 3Rs extensively used by Information Traders in today's Information Age.

They know how to collected, rewrite, repackage and sell their very specialized information to those eager to buy from particular suppliers, to make extremely good, steady incomes in their home-business.

* Research: They know exactly where and how to find the information from a variety of sources, both online and offline.

* Recover: They know how to identify, extract and record the essential facts from the mass of information.

* Report: They know how to write the information in their own sentences, how to organize the information, and how to present their Report to the buyers.

In addition, just as importantly, successful Information Traders know where, how, and to whom they can sell their Reports to feed the continuous and insatiable demand for information of a particular type.

A Growing Demand

After a lengthy search, Californian businessperson, A Willett, discovered the specialized information niche for herself.

"You see, there are a few very special places where you can send your research and you will receive massive amounts of cash for doing so," she said.

"These special places - there are about ten of them - have a huge hunger for specific types of research.

In fact, they just cannot get enough - and even better, that demand is growing daily. Just in September 2006 alone, the demand grew by over 20 percent.

Ask any economics expert what happens when you have a growing demand and not enough supply to meet that demand - high prices and fortunes made."

The Proof Of The Pudding

When first testing her strategy Ms Willett received 63 orders in 4 weeks with a net income of $15,750. "My cost was absolutely zero. I had cracked the code," she said.

In addition, she is now so successful that she gave up her high-flying corporate work to concentrate on finding and selling information to specialized outlets.

As one of the successful few who succeeded in a home business, this woman now makes a seven-figure income working from home as a self-employed Information Trader.

She has summarized her methods in a digital course. "I do not make the bulk of my income from selling this course on the Internet," she says.

"This course was created to use myself, and replace my very nice, six-figure, corporate income. Yes, that is correct, I am not one of those rags-to-riches stories everyone seems to tell in their marketing blurb."

She works minimal hours to suit her, and welcomes competitors whom she sees as an overall advantage to the niche.

For her, the ultimate dream of earning a steady, reliable, and adequate income in a home business is now very much a reality. In addition, even better, she is prepared to share the reality with others.

Freelance writer, Max Pinner, expects to earn a 5 to 6--figure income within the next two years, by trading information using Ms Willett's principles.

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By Leonard Bartholomew

Publishing an e-zine, often thought of as a great Internet marketing tool, can also be your best internet home based business opportunity. An e-zine can make money online. While an e-zine is not necessarily the same as an electronic newsletter (the latter is generally longer) for the purposes of what each of them can do for your bottom line and your Internet networking, we are going to assume they are identical.

Publishing an e-zine can be a very enjoyable internet home based business. To know that you can write about yourself and your business, you can work at any hour of the day and night, and you are imparting your wisdom to people who have actually asked for it, and will benefit from it, can be a very satisfying experience.

We are all experts at something. Take stock of what you have done over the years and what you have learned. Think about what you enjoy doing and what you do well. Surely, there is something you do better, and that you know more about than anybody else does. That is the focus of your new e-zine or newsletter.

As an internet home based business, your e-zine will take some patience but there are few businesses, of the thousands and thousands out there, which make any money right off. This is true despite some of the hyperbolic stuff you read on the Internet about spending a few dollars to buy someone else's internet home based business opportunity and then all you have to do is sit back and watch the money roll in from day one.

No matter what the internet home based, business opportunity is - unless it is some sort of scam - that is just not going to happen.

With your e-zine, you will spend several months building your subscriber base. Once it reaches about 1000, you can start selling advertising, or sponsorships to relevant businesses. They will probably jump at the chance to tap into your highly targeted market for their products. Of course, you can also sell your own products and services as well. What you want to be very careful about is not selling advertising or sponsorship to a competitor. The advertisers on the ezine should enhance, and not compete with your internet home based business products and services.

Once you have a steady following for your e-zine, you can start charging for a subscription. Alternatively, you might run two ezines, one condensed free one, and another paid one that offers more help, more advice, more resources, and so forth.

The message is that if you have an expertise, a product, an opportunity, an idea, an industry, or a service, then you know more about it than most other people. If it is a product or idea or service that enough people want to know more about, you can make a lucrative internet home based business out of publishing an ezine and helping others learn.

Leonard Bartholomew, B.S. Computer Science. Leonard is a Cardiac Computer System Administrator for a large hospital chain in the Carolinas. He invites you to investigate the best internet home based business opportunity (http://www.moxie-drive.com/) the internet has to provide today.

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By Andy W. Jones

People are often looking for the best way, or the easiest way to earn money working at home. There are many different options to choose from, so how do you sort out and find the home business model that returns the quickest results, especially, if you are new to the online world. In my experience, I have found that network marketing is a perfect fit for me, and a great way to earn money working at home.

So what is Network Marketing? With this business model, the "Company" has agents or affiliates that sell the company's products in return for a fee or commission. Usually the affiliate pays a monthly membership fee, which covers training, support, a website, hosting, and other benefits. However, this is where it gets interesting. The affiliate refers other affiliates and earns a monthly bonus from the referred people. Not only that, but also any sales made by the referred affiliate, (sales could be products or more referred affiliates), results in extra commissions for you. This can go multiple levels deep.

Obviously, the big advantage with this model is that you earn money from your product sales, your team's product sales, and monthly bonuses from your direct enrollees' and their enrollees', several levels deep. You can make residual, leveraged income from referring one person, but the more affiliates you refer, the more money you will earn working at home, in the long term.

You have two choices for promoting your Network Marketing business (yes, it is actually a business). You can promote it offline with flyers, newspaper ads, or meeting and talking to prospects. Alternatively, you can do all your marketing online, from the comfort of your own home. Talking to prospects offline can be very time consuming, so you should qualify prospects up-front with questions designed to check their interest and suitability. You need to spend most of your time with targeted people who have a real interest in what you have to offer.

Me personally, I prefer to market my business online. Your reach is far greater with this method with a lot less work. You can ATTRACT targeted prospects and spend your time on people who are interested. Most Network Marketing companies give you a website to promote that has your links in it. I always think that it is much better to have your own landing page with lead capture and autoresponder follow-up. You then have more chances to make the sale. Once you have people in your team, it is very important to follow-up and support these members to ensure that they get off to a fast start.

Once you have your systems in place, it is time to drive targeted traffic to your landing page. You can create a blog with a link to your site, add content, and each time you make a post, "ping" to alert the blog directories (I use Pingoat.com). In addition, you can write articles and submit to the article directories with a link pointing back to your site. Once you are generating an income, you can then invest in PPC (pay per click) advertising, for example, Google Adwords. However, do your homework first if you are new to PPC, because it can be very costly if you do not know what you are doing.

Now, I am not saying that Network Marketing is the ONLY way to earn money working at home, but it is one of the better ways to go if you operate it like a "real" business. This is especially true if you like the idea of earning residual income month after month.

Andrew Jones has been a business owner for the past 10 years, and is now an Internet Marketer and Plug-In Profit Site owner. Discover the best ways to earn money working at home (http://www.easycash-at-home.com/earn-money-working-at-home.html).

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By Zachary Scott

If you are reading this, it is probably because you want to start Affiliate Marketing, or because you have heard it is a good method to make money online, or you have already started and tried but have not figured out how it all works.

What is affiliate marketing? Affiliate Marketing is to market via promotions, websites, ads, and other vehicles of promotion, products for other companies, and to receive commissions for each sale these promotions have directly caused. This may seem complicated but I will give you a classic example, which will clarify things for you.

Example case of an affiliate Marketer You put a banner ad for a television on a website. A person clicks on that ad, and is redirected to XYZ Company, on the product page of the television. The person then buys the television. Since you have an affiliate agreement with XYZ Company, you get Xpercentage of the sale.

It is simple really! You get commissions for sales you give to vendors.

Now you are probably asking yourself a great question that I would love to answer!

How do I become an affiliate marketer? There are two ways to become an affiliate marketer. The first is searching the net for different companies, and looking for an affiliate program on their sites. You can then register with them. Some of them will require a phone call to verify your identity and such, others not. It is an effective way, but it is harder to compare.

Another way to get into the Affiliate Marketing business is to register with a third-party website such as Clickbank or Commission Junction. These are great, because they will let you choose from hundreds, if not thousands of different products relevant to what you want. You can even search in these products to find what you want and choose between competitors. If you think this will cut into your commissions, you are wrong. You can get up to 75% commissions on sales from these third-party websites. Therefore, I personally suggest this option further, at least for beginners.

Why should I use Affiliate Marketing? Affiliate Marketing is great because you only have to promote and wait, really! Of course, the more active you are in promoting, the more money you are going to make. Truly, the best thing about this though, is that you do not have to worry about a lot of the "back end" stuff. I am talking about customer support; billing issues. In fact, you do not have to know a thing about the product you are selling, except for the basics to be able to promote it well.

I hope this helps anyone asking oneself what Affiliate Marketing is, and others who were wondering where to start out.

The author of this article runs http://bloggingto-thebank.blogspot.com/, which is his blog that is intended to help people make money online.

He has been making money online for some time now, make sure to read all the articles for their content and you might want to sign-up for the free ebook that develops more on the subject of this article.

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By Arindam C

It is curious that while we all pursue wealth, most of us are unable to define what wealth actually is. If you are thinking that wealth is all about how much you earn each month, you could not be further from the truth. If you are earning a million dollars and spending it all by the next week without saving anything, you are not getting any wealthier than you already are! Wealth is all about how much money you accumulate over a period, not how much you earn and spend.

Again, some people think that those who are wealthy are either lucky or very intelligent people. If you think so, then you are dead wrong! Wealth has nothing to do with luck or intelligence. More often than not, people become wealthy by leading a life of self-discipline, perseverance, planning, and hard work. If you do not believe me, then go and ask the wealthy people and see what they tell you. Most of them will say the same thing to you as I am saying,

The purpose of this article is to show you how you too can be wealthy like others. Simply read my article through and through to find out the truth.

Do you know what the biggest common secret is of all these wealthy people? All of them understood the meaning and essence of financial freedom and left their dead-end jobs to build their own businesses.

These people knew that they would never be able to succeed if they continue to work for their boss. No matter what kind of job you presently are in and how much you earn for that, the fact remains that working for someone else makes you his/her slave. No matter how nice and generous your boss is, you will never be successful if you work inside your boss's dream.

What must you do, then? You must repeat what your boss has done. You must build your own dream. Only in that way will you be able to become as successful as your boss.

In short, if you really desire to be wealthy, you must build your own business. Unless you spend each day focused towards building your business and quitting your job, you will never be able to quit your job and become wealthy.

So how can you build your own dream business?

You can do that in many ways. For example, you can invest money in real estate or purchase stocks. While these types of businesses need money, there is an easier way to make money without investing thousands of dollars. Remember, we are in the twenty-first century, when Internet has developed rapidly; it has developed so much to enable anyone and everyone to start a business from home. All you need is a computer and an internet connection.

How do you build your home business? You can build a home business by building an online empire, which revolves around your passion. As humans, all of us have passions. Turn your passions into business. There is nothing like earning from doing something you already love. One word of caution though; if you are just starting your home business, do not leave your old job just yet. Work each day towards building your home business. Then when you become successful in your home business and begin to earn $1000-2000 or more per month, you can quit your job and work full time in your home business, and then you can expand your business as much as you like.

In this way, you will achieve financial freedom, and be a much better and happier person than you are now. My suggestion is that you take this idea seriously. There is nothing like becoming free from financial worries. Your life and happiness depends on it.

If you are unable to find a suitable business opportunity for yourself, we can make your task easier. If you do not know, where and how you can find legitimate and lucrative home business opportunities; then simply visit our website.

Arindam is a home business expert. For more such Home Business tips please join his free e-course at:
http://jobs4all.biz

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by Robert Wilkinson

If there's one thing that makes direct mail a reliable method of drumming up new business, then that would have to be the ability to test if different versions of a mailing pack achieve a better return on investment. Having processed many mailings over the years, I can attest that, more often than not, clients don't test at all.

Not testing is commercial suicide. In today's competitive climate, if there is anything that can be done to reduce the cost of acquiring a customer, then it must be done. It's a no brainer.

You decrease your direct mail costs by the application of a little common sense and by testing, which produces the best response.

We'll take the example of a direct mail pack that comprises five parts in all.

The parts of the pack are as follows:

1) Envelope
2) Personalized letter
3) Brochure
4) Leaflet/Order form
5) Business reply Envelope

Looking at this, you might think it's complete -- but we've forgotten the most important part of all:

6) The data

Experience shows that the most important part of the mailing is the data, so we must test this part. A badly-produced, but well-targeted letter will almost certainly produce a better return than a well-written, badly-targeted letter.

You may have a particular target audience already decided ... for example, lawyers. You will be able to get lists of lawyers from more than one source. Those sources can be tested. You'll also have the option of mailing to a named individual, or to a job title, so you can test that too. So far, that's at least four permutations, provided you only use two data suppliers. It would be six if you used three suppliers.

If you didn't narrow your field to one sector, then the choice of tests to run could be massively increased -- but there really isn't any need to take it to the extreme.

Looking at the envelope, you have a huge number of choices here. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full color, or use different sizes. You could print different designs, or use different taglines.

Depending on how your envelope is made, you may be able to run multiple designs for a minimal charge. The nature of some jobs is that they are printed 2 or 3 or up on a sheet, so you will be able to produce equal quantities of more than one design. Even if it's not free, chances are that it won't be that expensive for a plate change.

For the letterhead: you can change the paper. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed. Offers can be changed.

The number of options to test here is almost limitless.

With the leaflet, the same applies as for the letterhead. Copy, material, imagery; they're all fair game for testing.

Last but not least, we move on to the BRE (Business Reply Envelope). There's not a huge amount you could test here. White or manila envelopes, perhaps? Maybe even a colored BRE? If it isn't going to cost a lot, why not try it?

Using these methods, over time, you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect maling pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer will continue to fall steadily.

There is an almost infinitely large and limitless opportunity for testing if you look. Maybe it's this huge scope for testing that puts people off, but I think it's just a lack of awareness of what you can do.

You don't need to complicate things. Just run two mailing packs with one difference between them and continue to replace the poorest performer.

Robert Wilkinson is the owner of http://www.arhiann.com , a print, design and direct mail business specializing in direct mail and envelope production for small and medium sized businesses.

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By Mark Seyster

I must admit that I have been playing a bit of hooky, lately. I guess I just needed a little bit of "mental" as well as "physical" rest. To do this I escaped to the wilds of New Hampshire during the past week to do some skiing. I brought one of my daughters along to make it a father/daughter trip, also. The conditions and the company were excellent. As they say, "Just what the doctor ordered".

The point behind this story, I believe most of us can relate to the fact that our lives are much faster paced, hyper-paced, than they used to be! The reasons for this are varied, but the fact remains that they are. Many of us are overworked and stressed out with what seems like a million things to do and not enough time to do them. Can you relate to this? Does this describe your life? Unfortunately, it seems like this is the norm for us. One area that highlights this frenetic, fast-paced life is the in-box of your email account. This is the new home (vs. the nightly dinnertime phone calls) where constant bombardment with all sorts of solicited (non-spam) and unsolicited (spam) information arrives.

If you are like me, most of the time you probably do not bother to open and/or read the majority of these emails. You quickly reach for the delete key and poof - they are instantly gone!

My advice to you, as hard as it may be to take with the limited time we all seem to have, is to take a couple of extra minutes to screen these emails. The reason I am recommending this to you is that buried amongst the majority of plain old garbage can be some real gems. Just like the old-time miners sifting through tons of dirt to get to the small bit of gold. I have discovered a few of these gems that contain excellent, quality information, in just this manner, when I was not looking for them.

Below are a couple of the ecommerce advice gems that I have come across in the past few months, by following my own advice, that may be of interest to you:

Practical Ecommerce

Kerry and Joy Murdock in Grand Junction, Colorado, USA launched practical eCommerce magazine in July 2005. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. This editorial content was originally delivered primarily through a monthly, printed magazine, but it now (2007) includes this website, podcasts, and an email newsletter (EcommerceNotes), as well as the printed magazine, which is now bi-monthly.

Real folks are behind this company. We are a small business ourselves, and we take seriously the notion of helping other small businesses decipher the complexities of migrating online or improving their online operations.

Web Marketing Today

Dr. Ralph Wilson formed Wilson Internet Services at the very beginning of the commercial Internet in 1995 to help small to medium businesses and organizations learn how to use the Internet effectively.

For a complete ecommerce solution see:

I wish you the best in your success!

Mark@original-new-england-enterprises.com

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By Calvin Woon

Are you looking for a way to build a residual income stream for yourself but clueless as to how to go about doing it? If that is you, look no further, as a residual income business opportunity is the perfect way for you. When you join an internet network marketing company, you can erase your worries about not knowing how to create a website and come up with your own products to sell.

This is because these companies will provide you with a professionally designed website with a complete and automated marketing system. When you become a member, distributor, or affiliate of a company, you can start making money straight away.

When you are promoting residual income business opportunities, you establish a relationship with the company and their products or services. All you need to do is to drive traffic to the unique website created for you and once a sale is made, you are compensated in a good way. No hard selling required on your part, you just have to concentrate on driving traffic to your residual income business.

This is a win-win situation for both the company and you as the promoter, and promoting residual income opportunities have become very popular. Companies are slowly adopting this marketing strategy to promote their products.

However, different residual income business opportunities offer different compensation schemes. The vast majority of companies will pay you, as a member or distributor, fast start bonuses for each sale you bring in. Residual income will be built once you hit a certain target. Residual income means that the residual income company pays you every time the customer you brought them, makes a new sale. So in fact, you get paid many times, just by referring people to join the company.

Because promoting residual income business opportunities provides you with the opportunity of building a large residual income, it is slowly gaining popularity over the normal affiliate marketing programs which only pays you once for a sale.

Another big reason to start promoting residual income business opportunities is the fact that the company you are promoting will not only pay you for the customers you yourself bring in, but they will also pay a percentage to you when your new customers brings the company more customers.

Hence, the sky is the limit when you are promoting residual income business opportunities.

If you were an affiliate program person, I would say that you are making a mistake if you have not even looked into what promoting residual income opportunities can do for you.

Now that you are convinced of the potential of residual income opportunities, it is time to start taking massive action! Moreover, I am sure you will be on your way to profiting wildly from your residual income business.

Calvin Woon is an online entrepreneur who is dedicated to helping others earn money online too. To claim your free gifts and more information about the best residual income business opportunity, visit http://7WaysToEarnMoneyOnline.com/success.htm

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By Arthur Levine

Nobody wants to feel like a bum or a slacker. Even though people in their fifties and sixties have worked and prospered all of their adult lives, when it comes time to retire, many people deal with feelings of misgivings.

They have earned their retirement and leisure years, but the thought of doing nothing constructive leaves them disoriented and unsure about how they should proceed with their lives. Some fill the void with charitable or volunteer work. For others a monetary incentive is necessary to make them feel complete.

That is when the specter of starting a new career, building their own business, or doing something on the Internet begins to look like a viable substitute for spending their later years in retirement.

That is where bona fide work at home opportunities can provide a viable alternative to doing nothing and feeling like a bum.

Work at home opportunities on the Internet provide members of the new middle aged group with the change to combine income-generating endeavors with a fair amount of leisure time.

People can choose how many hours a week they care to work. They can decide how much of an effort they really want to make. Most work at home opportunities provide the advantage of being able to travel and still maintain your business with a laptop computer. Your business can travel with you.

The most important thing is not how much money the new venture makes or how much time you devote to it, but the feeling of accomplishment you get from creating a new business and being a productive force for good.

To do this one has to have faith in oneself. Do not let separation from the routine you normally use let you question your own self worth.

Do not allow yourself to fall into a rut of thinking you still do not have ability and valuable experience and knowledge.

Remember who you are and what you have accomplished.

Use the same type of "I Can Do It Attitude" that got you to this point in your life to help you accomplish anything you set your mind to.

You can do it. All you need is faith in yourself and the Almighty.

Arthur Levine is the author of numerous articles showing people how they can become members of the new middle-aged group (people in their fifties and sixties plus). To learn how to make a new beginning, work at home, start over, and stay young, access: http://www.YouCan-WorkAtHome.com To see more of his articles or to become a writer yourself, check out http://www.xomba.com/referral/77778458

Please feel free to use this article as long as credit is given to the resource box. Work at Home, New Middle Aged Group, Baby Boomers, Starting Over, Faith, Self Worth (c) Copyright Arthur Levine 2007 Words: 463

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By Arindam C

Many people think that starting a home business is expensive. The amount of money you invest in your home business depends on the type of home business you choose. Depending on your choice, the capital you need to invest can range from zero to a few thousands of dollars. But the hardest part is finding a suitable and legitimate home business opportunity. So how do you find one?

Today, there are so many business opportunities in the form of eBay, multi-level-marketing, and affiliate marketing, that we are spoiled for choice. Or so, you would think. Actually, if you are searching for a legitimate work from home opportunity, then honestly, you have very few choices.

Therefore, before you spend your hard-earned cash on any business opportunity, I suggest you investigate the profits and risks associated with each business opportunity. Investigating each business opportunity will save you from potential perils. So, spend a good amount of time on it.

How do you judge the legitimacy of a program? If you are about to head to the Better Business Bureau, then you are just wasting your time. The BBB's database is quite old and is not updated regularly. Besides BBB is not available in every city and country. And BBB does not list a business opportunity, which is not registered with them, and not every legitimate business opportunity cares to register itself with BBB.

A better option is to head over to Google and perform a search there. You will not only find potential business opportunities in Google, but also if any business opportunity turns out to be a scam, Google will list that information too. Remember, online business opportunity seekers are very vocal about shady business practices. If a company scams them, they are quick to post the thing in their blog or forum so as to help others; and Google indexes all this information; which is why I always do a quick search on Google regarding any business opportunity before I sign up with them. While Google is not always foolproof, it is more or less a reliable source of information.

If you are unable to get much information about the business opportunity you have chosen, then the least you can do is contact the people who have participated in that business opportunity. Your best bet will be to email or call the participants to gain an insight on the business.

Finding a legitimate business opportunity is only half the work done. Even if you happen to find a legitimate business program, understand that each type of business opportunity has its own set of advantages and risks. Which type of business you want to choose depends on your inherent skills and experience level. If you have no business experience, don't worry- the Internet with its vast resource of information can provide you the training. Also each type of business opportunity has a different level of investment to be made. After you have chosen your business opportunity, create a business plan or a set of tasks and see how much you would have to spend on your business.

If you select affiliate marketing as your business, you can ask other affiliate marketers about what things they need to do in order to succeed. What tools they need, what books they buy, what strategies they use to be listed on the first pages of the search engines, etc.

Once you have gained this useful information, you will gain an insight about what you need to do to succeed in the business opportunity you have chosen for yourself. Ask yourself what things you would need to do to make your business work. If you are not able to answer this question then see what other successful affiliate marketers are doing, and duplicate their marketing tactics.

Finally, keep in mind that more than the financial investment you make, the ultimate success of your business will depend on the non-financial investments you make- your sweat, blood, toil, and tears. If you are ready for it, then go ahead and start your own business.

If you are unable to find a suitable business opportunity for yourself, we can make your task easier. If you do not know where and how you can find legitimate and lucrative home business opportunities, then simply visit our website.

Arindam is a home business expert. For more such Home Business tips please join his free e-course at:
http://jobs4all.biz

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By Arindam C

It seems pretty weird to me, but if you look at the latest statistics, you will see that more than eight thousand people start their home businesses every day, and among them, about 90% of the business owners fail. The remaining 10% business owners succeed beyond their wildest possible imagination. What is the reason for such a disparity in the figures? In this article I will explain why the 90% of home business owners fail, and how to save you from failure. Hopefully, after reading this article, you will try to become a part of the 10% Internet marketers who really succeed.

First off, if you are thinking that successful home business owners are a lot more intelligent and smarter than you, you are absolutely wrong. To succeed in home business, you do not need any kind of training, formal education, special skills, or intelligence. You also do not need to invest much money in your home business. The only thing that matters is how much effort you put in to make your business a success.

There are four things you will need to know in order to understand how you can make your business successful.

First off, when you are just starting, do not expect too much income at first. It is true that people become millionaires by starting their own home business, but do not get fooled by the hyped sales letters which promise to make you a millionaire overnight. While home business owners do become millionaires, there is no person who has become a millionaire overnight! Like everything else in life, success takes time. You will need to be patient and hardworking, if you really want to see yourself as a millionaire.

Secondly, if you believe that home business run by itself without you having to put in any effort, you cannot be further from the truth. The fact is you would need to take a proactive approach in your home business. You should not expect that after buying an ebook for $97, it is going to automatically print money for you without you having to do anything. You need to get yourself into the process of making success happen!

Thirdly, you must have heard the old saying 'Knowledge is power'. Well this truth also applies in home business. Since a home business, at least in the initial stages, is run by the home business owner himself, it can grow only as much as its owner. Successful businessmen are constantly in the process of learning new ideas, which would help them, run their business better. They are constantly on the lookout for new ways to get traffic, optimizing their web pages for the search engines, etc. Remember, the Internet is changing so you too need to keep yourself informed about the latest ideas and strategies, if you want to keep up with your competition. Try to learn new strategies and new Internet marketing skills. Money and time invested in self-education is a worthy investment.

Lastly, you need to be focused on your business. One reason why most of the home business owners' fail is because of lack of focus and a strong vision: they tend to give up if they cannot witness any success within the first few months. Do not be one of them. Remember that success takes time. Successful people know that success happens, but it does not happen overnight. Those who are patient and take time to do things correctly are always rewarded. You will get rich, but you will not get rich overnight.

Now you know what 90% of home business owners do not have the know-how to make your business profitable. What you may not know, however, is where and how you can find profitable business opportunities. For more details on lucrative home business opportunities, and to learn how can you can start earning money from home the easy way, simply visit our Website.

Arindam is a home business expert. For more such Home Business tips please join his free e-course at:
http://jobs4all.biz

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By L. Mills

One of the most important, yet often overlooked, aspects of working at home is setting up an office that increases productivity. You cannot do your best work on the kitchen table, surrounded by household clutter. Here are some tips I have gathered on making your home office space a place you will enjoy working:

1. Set your home office up away from the busiest area of your home. If you have children, you will probably need a dedicated space, because if you are in view of your children, they will demand your attention. It is best for them to understand that when Mommy is in her office, she is working, and only to be disturbed in the event of an emergency. Of course, this advice is meant for older children, who do not need constant supervision. Make sure you spell out exactly what qualifies as an emergency. Because for children, not being able to find a shoe is an emergency.

2. Try to set up your office in a room with a window. Everyone needs a break now and then. It is relaxing to look outside at a tree, the birds, and flowers. You get the idea. If you do not have a room with a window, decorate your office with cheery pictures and things you love. Personalize it. You will want to come there and work more.

3. Arrange things in your office so they are easy to locate and easy to access. A bulletin board with pushpins is a great and quick way to remind yourself of something you do not want to forget. Have paper, ink, staplers, pens, pencils, and Post-its close by. Place a bookcase close by for books that you may need for your work. Try to pick up after yourself every day, so that your office does not become cluttered. It is hard to work in a messy environment. You will lose things, and you will not be as productive.

4. If you must have a phone close by (your children are away or in school); then by all means, have it close by. But when possible, leave the phone outside the office. It will be an easy excuse to stop working. But mostly, it is difficult to be productive when there are constant interruptions.

I am the work at home mom of three great girls. My blog, Work at Home Mom Revolution offers support and daily job updates for those seeking to work at home. http://www.workathomemomrevolution.blogspot.com/

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By Ernie Zelinski

All things considered, word of mouth is still the most important means of marketing any product or service. Word of mouth is created by getting your product or service in the hands of people who will appreciate it and will talk to friends and associates about it.

The best way to get people talking is to give your product or service to key individuals, including talk-show hosts, columnists, celebrities, and chat-line addicts who are going to mention it to many people, who will mention it to even more people.

With the right product or service, the more you give away, the more you end up selling. I have now spent approximately $40,000 giving away over 12,000 copies of my books. There is no doubt in my mind that this has played a big part in helping me to sell hundreds of thousands of my books.

But let's not dwell on my own case, because I have one that is much better. A few years ago, Marlo Morgan self-published a book called Mutant Message Down Under. Three years later, Morgan had sold 270,000 copies.

This is a remarkable figure for any self-published book, but the most extraordinary fact was Morgan had given away over 90,000 copies of her book in three years. She donated the copies to prisons, women's shelters, and other institutions.

Giving away almost one hundred copies each day for three years straight is not something even major publishers would consider, but it paid off for Morgan. Her impressive sales were a result of the word-of-mouth advertising generated from the copies she gave away. Better still, when the book finally came to the attention of HarperCollins, the publisher paid Morgan a $1.7 million advance to take over publication of Mutant Message Down Under.

Giving away your product or service for free may seem like a silly way to try to make a living. There is no better way to create word of mouth, however, as Marlo Morgan proved. Many people end up buying your product or service after hearing about it from someone. The key is to give your product to the influencers of this world. By influencers, I mean the "big mouths" of this world who know a lot of other influential people and will recommend your book to everyone they talk to.

If you can't get word-of-mouth advertising happening after giving a lot of your product away, likely your product is not distinctive enough. Do whatever it takes to make your product more distinctive. The subsequent word-of-mouth marketing from giving a lot of it away will do wonders for your bottom line.

NOTE: This article is adapted from the book Real Success Without a Real Job (Ten Speed Press) by Ernie J. Zelinski.

Download the free E-book (in PDF format) with the first chapter of Real Success Without a Real Job at: http://www.real-success.ca/free_ebooks.html

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By: Elizabeth Gordon

Are you looking for ways to get people talking about your brand? An increasing frustration with traditional media has driven businesses and marketing firms to start employing more creative means of getting customers attention beyond the traditional media outlets. You may hear this referred to as viral, word-of-mouth or buzz marketing and this method is attaining broad popularity as an inexpensive and highly effective marketing method.

What is Viral Marketing, Word-of-Mouth, or Buzz Marketing?

Viral Marketing is a way of capturing attention of consumers and the media to the point where talking about your brand becomes interesting conversation. Generating a buzz is based on either customers' personal experience with brands or what other people have told them about these brands. When this experience becomes interesting, your brand and what your company is doing become a source of entertainment, and your brand becomes newsworthy.

Basically, it's unconventional, it's economical and it's powerful. Buzz marketing is about starting conversations. In a nutshell, buzz marketing is about getting people talking and getting the media writing about your brand. With Buzz Marketing, you stop talking at consumers, and start talking to them.

Why does buzz work?

Today's noisy advertising environment has forced marketers to become more creative and some say even slightly devious with their methods. Consumers are subject to constant information overload and are wary and distrustful of companies due to scandals and scams they have heard about or been victims of in the past.

All of that buyer's remorse from past bad purchase decisions has built up and created a wall of sales resistance that they psychologically throw up whenever faced with something that appears to be a marketing message or sales pitch. Conversely, consumers like to rely on friends and peers for product and service recommendations and will do less shopping around and are more apt to act based on recommendations of people the know. This has long fueled efforts to increase customer referrals for companies.

Another way to enter a customer's mindshare is through buzz marketing, which is simply the process of sharing information through the natural social networks of your target market that helps them in the decision-making process. That way, instead of coming from a faceless and distrusted corporation, the marketing message instead seems to emanate from the most powerful endorser possible: your coolest friend.

How is it different than traditional advertising?

Most marketing, advertising, and PR employs a push strategy, where you push your message out into the marketplace at people, typically when they are not seeking it. Many people do not enjoy or appreciate this approach. Good marketers know that using a pull strategy to market their products and services can result in close rates at least twice as high as a traditional push strategy. Doubling your marketing effectiveness is certainly worth paying attention to. Buzz marketing is powerful because it gets customers to seek you out.

Why is this a good time for Buzz?

Marketing today is in a state of turmoil. Industry leaders say traditional marketing campaigns, based on mass media advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness by Deutsche Bank in the US consumer packaged goods sector found that only 18 percent of television advertising campaigns generate a positive return on annual investment, while the Harvard Business Review reports that for every dollar invested into traditional advertising for consumer packaged goods, the short-term return on investment is just 54 cents.

Marketing in the business-to-business sector fares no better. An astonishing 84 percent of B2B marketing campaigns actually result in a fall in market share and brand equity. Word of mouth connections are highly influential.

A 2004 UK survey of 10,000 consumers by consultants CIA:MediaEdge found that 76 percent cite word of mouth as their main influence on their purchasing decisions, compared with traditional advertising's mere 15 percent. In the US, NOP (now GfK) research shows that 92 percent of Americans cite word of mouth as their preferred source of product information. Studies show that when it comes to generating excitement about products, word of mouth is 10 times more effective than TV or print advertising.

Younger consumers, who are still forming their brand preferences, are among the most coveted by marketers. These days, they spend less time planted in front of the tube and are more skeptical about the messages they receive there. Therefore, a recommendation for a product or service from a trusted friend is more memorable and convincing than the cleverest television ad and more likely to be turned into action.

What are the benefits?

Many are saying that buzz represents the future and will surpass traditional ads in regards to maintaining consumer brand-interest. "If I can involve one person really deeply in my brand in 50 cities, vs. 50 people in one city, I'll take the former every time," says Mark Hughes, author of Buzzmarketing: Get People to Talk About Your Stuff. Jon Berry of research company Nop World, and author of The Influentials, argues that word of mouth is worth more than twice what it was in the 1970s in affecting consumer purchases, and it's 150 percent more influential than newspaper and magazine advertising or articles.

Another benefit of buzz marketing is the ability to break through customers' natural defense mechanisms that they typically have up when receiving marketing messages. Customers think of you more like a friend and less like a business trying to sell them something, and that is a great place to be.

You're speaking face-to-face, which gives you attention and mindshare. Another reason word of mouth works so well is credibility. When your friend, neighbor, co-worker or a family member tells you about a great movie, product or service, you believe them. They're not being paid to pitch the item and so you give them full credibility. That's why having a great product matters so much: If you can really wow people, they will tell their friends and neighbors.

Such face-to-face attention creates superior memory retrieval. In a study of two groups presented with advertising information with the brand removed, only 49 percent of people recalled advertising based on a visual cue, while 70 percent recalled advertising from a thirty-second musical cue. Given the right context of attention, audio stimuli can be far superior to visual.

Buzz marketing is one of the hottest trends in marketing today. By applying these 18 techniques in your business you'll see people buzzing about your brand.

Here's how to do it:

1. Start with your initial or existing base of satisfied customers. While enrolling new consumers, a successful buzz marketing strategy bases itself on the impact these consumers could have on the next potential customer. Providing a positive customer experience establishes trust. This trust is rewarded with consumers acting as buzz marketing agents, literally working for brands free of charge. The consumers who are first to climb aboard then become evangelists of your brand.

2. Pick a target market you can find. Where does your target market hang out? If you're selling hot pink lipstick, you might find that your main customers are at the corner of Pine and Main Street, wearing stilettos and pleather. Make them easily definable and be able to name the specific areas where they go, so you can target your target market.

3. Find the thought leaders. Every social culture has its thought leaders. Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers. You must find, connect, and collaborate with the people who influence your brand, lead opinions, and spread word of mouth. Look for opinion-leading individuals who frequently offer or are elicited for category-related advice. Thought leaders are the 10 percent of society that help influence the majority of all purchasing decisions. They are not necessarily the customers who spend the most money with you, but they are the most important people you can reach, because your target market takes their advice from them. They hold a social power that will amplify the affect of your word of mouth campaign.

After finding influencers, make sure that you develop ongoing, two-way relationships with them, from giving them a trial before the product is available to the mass market, to going back a step and getting them involved in your research and development. Try to give them experiences that exceed expectations. This will generate goodwill and advocacy that will go a long way toward kick-starting positive word of mouth and wider interest in your product, service, or campaign.

4. Again, find the influences and give out freebies. Think outside of the box. Rather than blitzing the airways with expensive TV commercials, give out freebies to select people who are trendsetters. Targeting the influential people you will get more visibility for your product or service by others who are their friends or assistants and who will buy based on the trendsetters. It is worth it to give out what you can for free that will allow customers to experience how great your brand is.

5. Use fake shoppers. One way to get closer to your customers is to show up right under their noses without them even seeing you. Often, buzz marketers cover their tracks, at least initially. Slip into the conversational pathways of the target market and those who heavily influence their peers.

6. Work at a grassroots level. Get out there and hit the streets. Buzz requires manpower, whether it's volunteers, paid representatives, or evangelists that just can't stop talking. Create a culture around your brand, something that people can stand for, support and be proud of. Get into their neighborhoods. The most successful buzz marketers start on the streets, in the places people live, eat, work, socialize, etc..

7. Piggyback off an existing trend or cause. Look for a trend that your target audience is currently interested in, such as environmentalism. If you can show them that you are interested in the same things that they are, you'll make fast friends and get them talking.

8. Go to the point of sale. Stage an impromptu demonstration, create a display that will attract your customers or have actors put on a show around your product. If you are going to get people talking, get them talking as close to the point of purchase decision as possible.

9. The more unusual and shocking the better. Traditional ad campaigns have lost some of their punch while quirkier campaigns have generated huge grassroots followings for their brands with laughably low marketing expenditures. Use what people naturally like to talk about by creating a messages that contain one or more of these 6 elements.

The taboo (sex, lies, bathroom humor, etc.)
The unusual
The outrageous
The hilarious
The remarkable
Secrets (both kept and revealed)

10. Be completely believable. When you have your consumer do marketing for you, it is credible, less expensive and enormously believable.

11. Make it personal. Using the viral strategy on a humdrum product category will not yield your best results. Buzz marketing still seems to work best for the relatively narrow range of products and services that consumers care deeply about because of their physical intimacy, technical complexity or status-enhancing potential.

12. Create a sense of scarcity. Lure those key consumers with coveted items -- whether hot news, loaner cars, or cool gadgets -- that are in short supply, and let the buzz begin.

13. Be bold and extreme. Companies that play on the extremes of being either totally authentic or blatantly unoriginal are memorable and different. Although a buzz campaign may have fictional elements, the premise should be true to the brand. Make sure your buzz campaign fits with your overall ad strategy. Similarly, being totally irreverent can get people talking as well; just make sure consumers don't feel duped. Be sure to test your humor out on a sample of your target market first.

14. Leverage the Internet and buzz with blogs. From large corporations such as GM and Microsoft to entrepreneurs, businesspeople of all kinds are using blogs as a tool to connect with customers and internal audiences in new ways. They're generating unprecedented buzz, and exponentially amplifying word of mouth marketing. A single successful blog can attract tens or even hundreds of thousands of visitors. Done right, they can give back loyalty, goodwill, and valuable feedback. The best part is they often spread that message to others within their sphere of influence through blogs, instant messenger or e-mail.

15. Don't overlook quality and customer service. Make sure that your product, service or brand is of a quality level that stands out next to competitors. The last thing you want is to have all this talk you generated turn into complaints. Customer service should be given extra attention while you are working a buzz campaign. Good service and superior quality are so unique they create an inherent buzz of self-propelling word of mouth and customer recommendations.

16. Do something innovative. Buzz is great for anything new and innovative, but if your product is not innovative in itself, then put extra creativity in the execution to generate that buzz.

17. Measure as much as you can. Connected marketing is not about control; it's about management. You cannot manage what you cannot measure. The initial contact may look spontaneous, but it's anything but, and the back end of your campaign should be meticulously planned and the results carefully measured. Marketers are even attempting to quantify how often their message will be passed along and how many downstream consumers they need to influence before a fad is born. Obviously, using online capabilities will make this kind of measurement more easily and precisely monitored. At the very least it will show you whether or not your efforts paid for themselves. Best case scenario: you can determine the exact ROI.

Figure out what types of data do you want to collect, the measurement of recommendation rates, what specific actions should be taken post-measurement, and what influences the recommended rate and how marketers improve recommendation rates.

18. Integrate the campaign with the overall marketing strategy. It is time to develop internal and external connected marketing strategies that integrate product development and marketing activities in innovative ways, enabling consumers and businesses to connect and collaborate with each other as respected partners in order to achieve mutually beneficial outcomes. Don't fall into thinking that, if you get buzz, you don't need any marketing. Buzz marketing should be one part of an overall integrated marketing communications plan. Good buzz is the best thing you could wish for. But, in most cases, distribution, advertising, promotion and other traditional concepts are essential to translate the goodwill surrounding your product into sales.

The focus should be not on whether something is classified as traditional or guerrilla, mainstream or viral, but on whether it works. Focus on results, and don't get caught up in any single marketing ideology. It is best to start little fires in lots of places and fan them afterwards.

Implement these techniques and watch the buzz get started. For more information about how you can create a marketing buzz, visit www.flourishingbusiness.com.

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By Ken Mathie

There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were 'opted' for.

Here's why:

Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:

* last minute' reminders
* special offers
* hot information about new products
* news 'from the very hub' of their industry
* product/website updates
* even links to affiliate 'like' sites

Here are some more key tips to keep in mind when trying to build your own email hot list.

1. Capture Addresses

You can only email your customers if you have their addresses, so start collecting them now. Make sure there is a prominent place for an email address on all customer response forms you use both online and offline. It helps when you use software that is designed to hold multiple email hot lists, so you will only have to input the information once.

2. Use ASCII Text Only

Keep it simple. Include lots of white space in your messages. Use headlines and sub-headlines. Don't overuse words that are in all capitals. Make it easy for the readers to scan and to read.

3. Use Wide Margins

Limit yourself to 55/60 characters or less per line, because it is simply more attractive to the reader and it helps you to point out anything that you want to draw attention to.

4. Deliver Your Most Important Information First

Key benefits and sales points must be communicated in the first screen people read because many readers do not read an entire email, whether they opted in for it or not. If you save the good stuff for the end of the email, or try to capture a reader's attention by leading into it, you will do nothing except lose business.

Think about it; would you want to have to hunt around for the best part?

5. Make The Subject Line Your Headline, Too

This is what people are going to see first. If your headline is strong, crisp, and compelling, they'll open your email. Concentrate on this all-important element. For example, if you are offering a free gift with purchase, your subject line could read "FREE gift for you!" I don't know about you, but this would get my attention if it is from a web source that I signed up for.

6. The Shorter the Better

Unlike other kinds of sales writing, where long copy outsells short copy, the standard for email sales letters are different. Think about the way you sort through email, especially when you have a backlog of messages. The time you spend online is generally short. Respond to this new business medium by keeping your emails just as short.

7. Test

Keep a good record of your responses by testing one element of your email at a time. Start with the subject line. Test headlines, body copy, layout, and the PS at the end. Successful marketing copy is always tested, one element at a time, to make sure those things are running smoothly and to get rid of the stuff that is not working.

Today, the largest companies online,including Apple, Microsoft, Google, Yahoo! and many, many more are using acceptable and responsible commercial email. If they can do it, YOU can do it too.

Start building your opt-in email lists today! I would suggest that you keep it simple to begin with, and build a growing text file of email addresses. But, ultimately, you will want to personalize your messages, because it substantially increases your response. Gather as much information as you can when people contact you, such as the reader's name, and apply it
to the email, but, at a minimum, capture their name and email address. In time, this list will become highly profitable for you. The list is the most important aspect of any successful email marketing campaign.

8. Use Autoresponders

When you are contacting your clients through emails that require a reply from the reader or a sign up or order form etc. you should be sure to include an autoresponder that will let your client know that their email was received. You can find many different types of software that will do this for you. If for no other reason; than so that you can free up some of your time.

Writing an Autoresponder Message that Gets Results!

The autoresponder is fast becoming the hardest worker of Internet marketing. With theautoresponder, you can deliver your sales message or other information to all of your clients very quickly. And you can deliver it 24 hours a day to any Internet email user in the world. This must sound awesome, right? But, you might be wondering how you can create an
autoresponder message that gets real results.

Here are some methods of power communication that will give you the success that you crave. I know this because I have used them. It is great for emails, letters, mailbot copy, World Wide Web content, ads and more.

1. Focus on the reader, not yourself

Your message should be about the customer's needs and how your product will fulfill those needs, not about how wonderful you are and how great your product is, because, in the end, it is all just your own opinions and it turns people right off.

Don't focus on yourself and your life too much. Take a look at my first few paragraphs above. How many times did I talk about "you" and "your" as opposed to "I" and "me"?

2. Make it personal.

As with any sales letter, you have to write your autoresponder message as if you were having a one-to-one conversation. Pretend you're sitting down to talk to a friend. Allow your message be friendly, animated and informal. You can even use some slang, if it's appropriate.

3. Be sure to Emphasize the benefits.

Rather than thinking of yourself as selling a product or a service, think of yourself as providing real services to your clients. You want to know what the benefits to these services really are here. This is what you should be asking yourself:

"What does the customer get out of my product?"

The answer should be something like "more time," "more money," "more fun," "an easier life," "better health," or "greater safety."

Benefits and features are two different things. Feature are: "This computer has a Pentium 4 processor." A benefit is more like this: "Lightning-fast Pentium 4 processor means you get more work done in less time."

4. Include a "Call to Action" in your response

You need to know exactly what you want the reader to do after reading your message and then tell them to do it. Ask yourself these questions:

What do you want? Do you want a reply by email? A visit to your Web site? An order called in to your toll-free number?

Let the user know what responses you want, and let them know in a compelling, urgent, benefits-oriented way. Include complete contact information, and triple-check it for accuracy.

5. Offer useful information.

One good autoresponder strategy is to offer a free report that offers useful information but including a sales message and an "advertorial" approach.

For an example, distribute a report, "10 Tips for Selling on the Internet and the Web." Tell the user how to order your book on the subject, etc. You can even include an order form. Readers will not resent your pitch because they got so much value from the report.

6. Use correct spelling, grammar and punctuation.

You tell the world whether you're a professional or an amateur by the quality of your marketing communications. Take the time to edit your autoresponder message for errors. If you're terrible at grammar etc. get someone who can edit it for you.

7. Create a better layout to make it easier to read.

Since a mailbot message is delivered in plain ASCII text, your design capabilities are going to be very limited. Here are a few tricks you can use to make your message a bit more readable:

* For a headline, use ALL-CAPS and insert a blank line before and after it.

* Use short paragraphs, say 5-7 lines at the most (100 words).

* Set out all of your material in bulleted lists -- its easier to read.

* Use "white space with catchy headlines" to center important material and call attention to it, like the following does:

Now available:
Solid strategies for "Affiliate Marketing"!
Send any message to ken@profitdot.net

Warning: Don't get fancy with your script fonts because not all computers are the same.

8. Don't Break the law.

False advertising is still illegal, even if you're on the Internet. In many countries, pyramid schemes (MLM) and chain letters are illegal. You should assume that all tax and licensing laws in your town, state, province, country and so forth still apply. If you're not sure about something, check.

9. Read feedback people send to your autoresponder.

A good autoresponder system will send you a copy of the request every time someone sends for your report. With most systems, the user doesn't have to type anything in the body of their message when they send in the request; however, they usually do. By reading the message and replying to the user personally, you may increase your chances of selling to that person because it shows that you are listening.

If you create a strong, well-written, persuasive message, your autoresponder can help you increase your sales and fulfil any and all of the goals of your email marketing effort, which will certainly make it a whole lot more worth while.

PMCezine.. Home Biz News & Tips. Weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Receive your six free egifts when you subscribe. http://www.pmcezine.comet/

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By Sande Saimon

You're standing in line to check out at a store. You finally find the courage to strike up a conversation with the person behind you. You chat about life and, because you are a distributor for a network marketing company or direct sales company, you gently lead the conversation in the direction of “What do you do?” “Do you work outside the home?” “Are you happy with your current situation or are you looking for something more?”

You then hand your new acquaintance your business card and ask them to take a look at your website and/or give you a call.

These are business cards that you may have created yourself or you may have had them made up from a company like VistaPrint. These little pieces of cardstock tell people what company you represent – or the name of your business. It tells people your name, website address, phone number – and it may have a logo or a pretty graphic on it.

Your new friend is polite. They say, "sure I’ll take a look at your site" – they glance at your card, put it in their purse or wallet where it is generally forgotten until the next time they decide to clean out their purse. Then it’s usually dumped in the trash because they can’t even remember where they got it from.

Were they interested? Maybe ... maybe not. What happened? Why didn't they go to your site like they said they would?

Well, for starters – whether or not they were really interested at the time, they are not going to hurt your feelings by telling you they’re not. It’s much easier to agree and then toss your card. It’s human nature and you can’t fight that. But you can generate interest. How?

If you want people to look at your business card and pay attention to what you have to offer – tell them something they want to hear.

• What are you offering them?

• What are you going to do for them?

• What do you provide that they can’t get somewhere else?

• Do you want them to join your team?

• Do you want them to buy your products?

• Why should they spend their time going to your website?

In other words -- What’s in it for them?

Giving them a prospecting card instead of a business card tells them right up front what’s in it for them!

It’s the same basic card available from the same locations you buy your business cards from now – a prospecting card just has different information on it – it’s designed to pull people in the direction you want them to go.

Get your prospect’s attention.

• Ask them important questions.

• Are they happy with the job they currently have?

• Do they need more money?

• Wouldn’t they rather stay home with their children?

• Are they tired of the rat race?

• Do they want more free time?

• Are they worried about retirement?

• Are they concerned about their financial freedom?

Make them curious – what do YOU have that they don’t?

• More money?

• More free time?

• Work from home?

• Spend time with family?

• Incredible products?

Offer them something for Free! Everyone loves a bargain & you can’t get a better bargain than free.

If one-side is good, double-sided is better! Use double-sided prospecting cards. They may cost a bit more, but are definitely worth it. The back of the card is where you hook your prospect or customer. I’ve never seen a person look at a business card that doesn’t flip it over and check out the back of the card – a blank back is wasted real estate!!

• Go to my website for a free gift.

• Sign up for my business newsletter and I’ll send you “this & that” for free.

• Click here and I’ll send you my latest eBook that will show you how to make $$$ from home.

• If you are selling items – the back of the card is where you offer them % off their next purchase or a Buy 10 and Get 1 Free Special.

The above is truly important because while they are on your site you want to capture their contact information so that you can send them information periodically. You want them to fill out a form, sign up for something -- then you can start dripping information to them about your business & products.

Now that I've told you want to DO, let me make a couple of suggestions for what NOT to do.

Don’t use “free” business cards.

• Free business cards from some online printers will put their information on the back – “Get free business cards by visiting our website.”

• It gives the wrong impression. If you are doing so well in your business, why are you using free business cards?

Don’t use home printed business cards. If they look like you printed them yourself, don’t use them.

• Check to make sure your printer ink is waterproof. How many printers out there use inks that run.

• Flimsy, lightweight cardstock looks cheap.

• Perforations are a dead give-away that you printed them at home.

• Again, it gives the wrong impression.

If you want someone to join your team, etc., give the impression of wealth. Your potential partners are not going to know that you didn't realize that the free logo info would be on the back & you didn't want to waste them. Or that you created the cards yourself because you like creating them. They will just make the assumption that you can’t afford to buy cards from a printer.

So; to recap:

• Use a prospecting card instead of a business card

• Get your prospect’s attention

• Tell them something they want to hear

• Make them curious to learn more

• Give them something for free

• Give them a reason to come back for more

• Use double-sided cards

• Don’t use free cards from printers if they put something on the back saying that they were free

• Don’t print your own cards at home if your printer ink will run, your cardstock is flimsy or you can see perforated edges – it gives the wrong impression.

You will find that handing out these cards to prospects – or using them for guerilla marketing strategies -- will result in more calls & more visits to your website by people wanting to hear what you have to say!

Sande Saimond owns a successful Home Based Business with Scent-sations Mia Bella Gourmet Candles. http://www.MiaBellaGourmet.com. A self-admitted computer geek, she also owns & operates a web hosting company at www.WorkingFromHeartandHome.com, a website building company at www.GreatBigSmallSites.com & an autoresponder service at www.OnlineDistinction.com. When she doesn’t have her nose buried in a computer screen, she enjoys spending time with her husband, Tony, and their two "boys," rescued racing greyhounds, Phantom & Archer.

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By: Paul Wolbers

Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.

- Research Your Keywords -

Don't waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little return on your investment.

Use a program like Wordtracker that can assist you in creating a list of keywords and phrases that will relate to your topic. You can easily find out which words have a large amount of competition as well as the current bids for those words.

When you have made your keyword and phrase list, develop a simple Ad that is both clear and descriptive. Use proven advertising copy words like "How to..., "Discover", "Save", "Free" and "Easy" in your description. Create curiosity while providing enough information that you will not attract under qualified traffic.

Use each keyword or phrase you are bidding on in its own description rather than giving the same ad copy to every word. Test your campaigns and stick to your budget.

Figure out how many customers you need in order to make a sale and based on that figure, you can work out how much you are willing to spend to attract customers through pay per click advertising.

If your product sells on average for $20 and it takes 100 visitors to make a sale, you can afford to spend 20 cents per visitor to make a sale. Obviously you would want to spend less in order to make a profit, so by bidding 10 cents per key phrase, you would spend $10 to make a $20 sale with a $10 profit. This is just a rough example.

Remember, PPC is only one piece of your marketing strategy, so while you may spend more using pay per click when you first start, eventually your content and hyperlinks will attract free visitors organically, which will offset your cost per sale ratio.

Paul Wolbers is an Affiliate SEO Marketer. Visit his website for more great tips, tricks and tactics designed to help you succeed online. http://www.PaulWolbers.com

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By Mohd Sharulnazeri Bin Mohd Ali

Multiple streams of income are the best method to make money online. But does everyone know how to make it happen? Most of the Internet entrepreneurs fail to implement it because they do not have the proper business plan and lose focus on the objective to have multiple income sources.

To realize the multiple streams of income in the business require determination, patience, and proper business plans because you will be running several businesses simultaneously. You will not require a first-rate business plan, just enough to explain the objective and to track the milestone of the project; so you will be able to tweak and take necessary action to make sure the business runs smoothly.

The purpose of multiple streams of income is to build a stable online income and make it recurring for every month. The multiple streams of income can be achieved with minimal work and maintenance. You just need to monitor and do some tweaking to ensure your business is continuously growing month after month.

Having multiple streams of income will enable your Website or your business more exposures. This means continuous growth for your business. Your Website will have more exposure month after month. The best way to achieve multiple streams of income is to have lots of product from different niches and promote to different markets. This is your chance to build a bigger online affiliate income.

Multiple streams of income offer the opportunity to branch out from your first product and market. This will help you to have better profit margins because some products sell better at certain times. This also can teach you how this product can fill the need for different people and different markets. As I said before, multiple streams of income will always earn a big buck for you.

I will share how to branch out from your first product. First, find the products you want to work with. Make sure you learn and understand the product and market segment because you do not want to promote a low quality product to your customers and wrong target markets. Then, learn how to promote it to your customers. This is important because you now have different customers and different markets to capture. Promotional programs are vital to you because it can determine the success of your business. The most important thing with your multiple streams of income success is spending some money for running this business. Do not be afraid to spend some money; but, make sure what you are spending achieves the returns expected within your set time frame.

I share the resources used to better understand how to start multiple streams of income, which delivered results to my affiliate business and made me money. This resource will cost you a small one-time fee, but really has value for you to start the multiple streams of income for yourself. For more detailed information visit their Website below.

I hope this article will give you a better understanding and guide you to start multiple streams of income online.

Multiple streams of income resource: http://www.intincome.biz/multiple.html

Mohd Sharulnazeri Bin Mohd Ali is a one of the successful online marketers. Learn more about affiliate marketing business at http://www.affiliate-marketingtips.blogspot.com and get the free adwords coaching at http://www.intincome.biz

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One Of The Most Popular And Rewarding Home Based Internet Businesses For Starters

By Alexandre Sobolevskiy

Ever wondered where self-made millionaires come from? Starting a home-based Internet business could be your first step into the life of your dreams. A home-based Internet business is often the choice of people who are keen to combine work and home-life. Ever wondered why?

Starting a home-based business requires little time and capital than other forms of business. You do not have to worry about paying office rent bills or high transport costs from traveling from home to work and visa-versa. If you are the type who works best outside of regular office hours, then a home based Internet business is for you. A HBIB (Home Based Internet Business) also has the potential of generating profits even if you are away on a vacation or personal things like shopping, sports, etc.

One of the most popular and rewarding home-based Internet businesses is selling products of others. The principle is not restricted to home businesses, and many companies become affiliates to supplement their revenues. If you are looking for a business opportunity that does not require an initial investment and does not require you to stock any merchandise, online affiliate programs can be a great venture. As an affiliate, you essentially become part of the company's sale team, but you work on commission.

The whole idea started from Amazon's books. In July 1996, Amazon.com launched its "associates" program. The basic model works something like this: A small website owner registers with Amazon (or any other affiliate program), she then puts various links, banners, and products on her web site. When her visitors click through on these links and purchase a book or other product, the small web site owner is paid a commission for generating the sale.

. Affiliate Marketing is a revenue sharing venture between a Website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits. For many Website owners, this is a great way to earn some extra money without actually having to "do" anything. All it involves is placing an ad on the affiliate's Website. There is no selling or promotion of any kind. The affiliate can just sit back and wait for the profits to roll in.

It is also beneficial to the merchant. By placing affiliate marketing advertising on websites all over the Internet, he has free advertising and does not need to do much selling on his own. The more websites a merchant is affiliated with, the more exposure his products get, and all he has to do is allow ads for his products to appear on someone else's Website.

Affiliate marketing is considered one of the best ways to earn money online. If this were an avenue you wish to pursue, you would be well advised to research each merchant thoroughly. After that, there is not much else to do except wait for the profits to roll in! As an affiliate, the first thing you will need is a Web site where you can display the promotional information for the company you work for. You may be able to generate leads for your sponsor company using just email newsletters, but a Web site is essential if you hope to make serious income.

So, decide by yourself that you are the biggest loser, rich dad, or poor dad.

If you are seeking for some job in Canada you can visit www.workopolis.com. Workopolis is Canada's leading provider of Internet recruitment and job search solution.

To find the best home based business ideas and opportunities so you can work at home visit: http://www.ProfitMacnine.com

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By Alan Ocab

Why have you not started your own Internet home business? Is it because you do not have products to sell? Is it because you do not know how to write your own sales letter or simply because you do not know where to start?

Well, starting your own Internet home business is really not that hard. It is also not that simple. You just have to know some of the basic things to get started.

So where do you start? This is the ongoing question of those wanting to start their home businesses.

1.Start with a great product. A great product is something that people want; not something that has all the bells and whistles. (Well, you might end up with a super-duper of a product that nobody would want to buy!). The demand for the great product has been tested over and over and still people would want to buy them.

2.Set-up your website to sell that product. In this case you need to have good sales letter to convert your website visitors into buyers. The success of the product you are offering almost always depends on your sales letter. So, if you spend massive time configuring your product, you have to spend double that amount of time polishing your sales letter.

3.Drive visitors into your website. The quickest way, of course, is through pay per click advertising. You can go to Google and sign up with their adwords program and start driving visitors to your site. Yahoo also has a similar program, but Google is better because it puts up your campaign instantly.

Steps 1 and 2 would literally freeze the new internet entrepreneurs. What products will I sell, are these products in demand? How do I make my own products? I cannot write a sales letter, having them written by a good copywriter would cost me an arm, etc. etc. These are some of the issues nagging those who would want to start an internet home business.

Alan Ocab specializes in teaching real people how to start profitable Internet home businesses. If product creation and writing the sales letter are the things that stop you from starting your own internet business, then what is offered at http://www.home-business-today.com is right for you to get you started.

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By Jorge Chavez

People being paid to fill out the online survey questionnaire are a bit self-conscious about giving their opinions. They may say defensive things such as, "Hey, I don't know! That's just my opinion. Someone else might think differently!" or, "Who am I to say? Who am I to decide that?"

They need to understand the principle of opinion sampling. The principle of sampling states that with a more or less homogeneous population, a sampling of a representative few will accurately reflect the whole population within a few percentage points. To get more accuracy, take bigger representative samples.

That means, for example, that if a mayonnaise packer and seller desires to know what percentage of the people in Pennsylvania prefers lemon flavored mayonnaise over other flavors, they do not have to ask everyone in Pennsylvania! If they ask a representative sample of Pennsylvanians, say 1,500 to 3,000, which mayonnaise they prefer, they can project the results onto the entire population within a 'margin of error' of between 2.5 and 4%. That's close enough for most marketing planning purposes.

So when you receive an invitation to take a survey, do not worry about what other people might think or say. Your survey info is part of the sample they are taking. Chances are if you think a certain way, there are others who feel the same way. Just give your honest opinion. The survey maker does not care if you are in the 90% group or the 10% group. What they care about is whether the opinions are split 90-10, or 10-90, (or 60-40!).

When people make buying decisions, the only valid opinion is their own, which is only fair, and entirely correct. After all, they are buying the product for themselves, with their own money! So they will act based on what they honestly think. And that reality is what the market researchers want to know.

All opinion surveys, of whatever type, use this same basic principle. It means that to know fairly well what a large group thinks, you do not have to ask all members of the group, just a small representative sample.

This is what makes it possible to find out what people think in an economical way and it makes surveys of all types, including paid online surveys, work and yield valuable information. Because of this, the Market Research people can afford to pay 2,000 people for their opinions because that tells them what maybe 4,000,000 would say if they asked every one! When they pay the 2,000 their $20.00 each for their opinions, it is really only costing them a penny each to know what the 4,000,000 would say!

What is the bottom line? Take the paid online surveys offered to you, give your honest opinion, whatever it is, and take your $20 fee proudly, knowing that it saved someone somewhere a lot of money even if it did only take you 10 minutes to fill out!

Jorge Chavez is an experienced business analyst at: http://surveysentinel.ya23.com To learn more about making money with paid online surveys visit: Paid Surveys (http://surveysentinel.ya23.com/) To learn more about comparing paid survey companies to pick the best for yourself, visit: Paid Survey Review (http://surveysentinel.ya23.com/Rankings.html

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by Willie Crawford

One of the newest buzzwords in the Internet marketing niche is co-reg leads (short for co-registration leads). The recent release of a very good product called Pipeline Profits has started a lot of open discussion about something that seasoned Internet marketers have long known about, but also rarely openly discussed.

My definition of generating a co-registration lead is "capturing the permission to send someone more information on a topic in the process of them doing something else."

Examples of generating a co-registration lead include:

1) You register a piece of software and, in the process, you check a box on the form asking for information on the products and services of the company or its associates.

2) You download a free piece of software or other gift and, in the process, you check a box requesting any of several ezines offered on the order form.

3) You enter an online drawing or prize contest and, in the process, you check a box requesting more information on building an online business.

4) You sign up for a free email account, or to use an online service and, in the process, you check boxes asking for more information on a variety of niche topics that can range from business, to health, to pets, to... “you name it.”

5) You subscribe to an ezine on a webpage and, in the process (or on the confirmation page), you are invited to subscribe to any of several other related ezines.

Number five is a technique that I have used with success. You and your partners jointly grow each other’s lists.

All of these are examples of generating a co-registration lead. In the process of taking one action, your prospect can also "co-register" for something else.

The process has been in-place for a very long time and is used by some VERY big companies. The recent product release that dealt with the topic focused on using co-reg leads to generate Website traffic. In that system, leads are generated using techniques similar to the ones outlined above, and then, in the follow-up process, the person who obtains the leads drives them to a Website and, eventually leads them to make a purchase.

The recently released Pipeline Profits is something that I checked out thoroughly, and saw as worth adding to my Web business arsenal. They have eight different videos posted on their Website that do a great job of explaining what their system is. You can watch all of those videos via "inner circle" connections at: http://TheInternetMarketingInnerCircle.com/co-regs/ Scroll to the very bottom of this page for the links to each of those free videos.

My first in-depth understanding of the nature of co-reg leads was from conversations with Edward Thorpe. Ed is now an old and treasured friend. Ed wrote an ebook, that he most recently updated December of 2006, which is entitled "Co-reg Secrets." Co-reg Secrets is available at: http://CoregistrationMasters.com

In his ebook, Ed asserts that "all co-reg leads are junk." That's a pretty bold statement in an ebook that teaches you how to use co-registration leads to build a list and grow your business.

Ed explains that this is true because, until you build a relationship with the individuals behind those "leads," they are worthless. They don't know who you are, don't trust you, and aren't even certain how you got their names and email addresses.

As Ed explains in his ebook, and Buck and Brock explain in Pipeline Profits, there are different qualities of co-reg leads. Some of the factors that distinguish one batch from another are:

1) Whether or not the box confirming that they want to receive the additional information was pre-checked. If it's pre-checked, realize that, since no conscious opt-in action is required on the subscriber's part, they may inadvertently subscribe.

2) Whether or not they are incentivized to join as many lists as possible. If they get some kind of points or prize just for joining lists, then there's a higher probability that they have no real interest in the topics of the lists.

3) How fresh the co-reg leads are. There are systems that deliver the leads to your autoresponder system as soon as the form is filled in. This is what is advocated by Pipeline Profits. There are many "list brokers" who sell lists that are anywhere from hours old to MONTHS old.

Generally, the older a list, the more "dangerous" it is for an online marketer to use it. The problems with older leads are that the person may not remember having requested information on the topic, AND the person has probably been contacted by so many others that they are now ready to "choke" the next online marketer who contacts them.

There are numerous other factors that determine the quality of co-registration leads and how useful they are in building your online business. There are numerous ways of using them in your business, and some of them can very quickly cause your business to get shut down, or can generate lawsuits from businesses that feel you have tarnished their images.

Seeing all the confusion in the marketplace on the topic of co-reg leads, I tracked down Ed Thorpe, who is semi-retired, and talked him into doing a recorded teleseminar with me. In the teleseminar, I grill him on a topic that he first wrote about at the turn of the century :-)

Like me, Ed has spent a decade online building a very successful business by teaching others what actually works. Like me, Ed believes that you benefit the most by giving. In fact, one of Ed's email signature files reads, "He who helps the most people - wins." That's the person I want in my corner, and when it comes to a topic as confusing as using co-registration leads in your online business, he is the person you should learn from. I consider him "the grand master of co-reg leads knowledge."

You can access the teleseminar with Ed at: http://CoregMasters.com

Hopefully, we have cleared up the confusion of exactly what a co-reg lead is, how it might fit into your business model, and where to learn more on this fairly complex topic.

co-reg lead, co-registration lead, lead generation

Willie Crawford (http://www.WillieCrawford.com) has been uncovering and teaching real internet marketing insider information for more than 10 years. Don't miss his in-depth recorded discussion of co-registration leads (or "co-reg leads") with Ed Thorpe, author of "Co-Reg Secrets." Get the truth about co-reg leads at: http://CoregMasters.com .

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by Shrinivas Vaidya

Do you know that all you need is 95 characters to survive on the Internet? The online world is not at all different from the usual offline world -- what we call the real world. Google, the busiest search engine on the Internet, started to sell advertising space on the search engine result pages in March, 2002. Instead of talking about this system, I'd like to try to answer a few questions.

* How does the system work?

It's very simple to understand. You go to Google.com, do a search and, when the search results show up, apart from the normal search results, Google also shows the ads of those advertisers who have decided to pay for that particular keyword to Google. The "paying" process in this case is a "bid" because pricing and position are determined on an auction basis.

* How much are the bids on keywords?

This is very difficult to answer. It's like real estate rates ... they entirely depend upon demand and supply of information for which the keyword is associated to.

But, one very important point here is that Google AdWords is a Pay Per Click system. This means it costs nothing to just show your ads on the Google search results pages. But, if someone clicks on your ad, Google will charge your credit card the bid mount that you have selected.

* What kinds of ads can I write?

These are normal text ads, limited to 25 characters for the title, 35 characters for the first description line, and 35 characters for the second description line. These total just 95 characters (including spaces). That's it. You get just 95 characters to show your creativity and drive traffic. Below these words, Google will also display the Website address you're advertising.

* How much time does it take to show up the ads on the search result pages?

Instantly. The moment you save your ad in the account panel, your ad becomes "active" and, depending upon the demand for the keywords you have selected, you start receiving traffic to your Website.

* How many keywords can I bid on for a given ad.

It entirely depends upon how much targeted traffic you want to your Website. It's quite obvious that bidding on more keywords will expose your ad to more search results and, thus, you can expect more traffic.

The AdWords system has a facility to create ad groups within your account and each ad group can take up to 1000 keywords.

This was a simple overview of the Google AdWords system for beginners. I hope it will help encourage you to study, in depth, more AdWords strategies that can create wonders for your online business.

Copyright, Shrinivas Vaidya

AdWords is the registered trademark of Google Inc.

Learn how ordinary people are earning a loads of cash with AdWords. Subscribe to a FREE 5-day FREE e-course and get the insiders secrets that can double your Website traffic by spending less even on highly competitive keywords. Visit http://www.PayPerClickWonders.com to start TODAY.

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by Ken Chee

WIIIFM stands for "What Is It In For Me?"

This is an extremely important marketing concept when you want to market or sell yourself, an idea, a product, a company, a partnership or whatever you wish to sell to anyone. Here's the truth -- with compassion, because no one cares about what you do or how good your concepts/products are but, rather, how can you benefit them.

Let me show you two real-life examples:

1. I received this email from a blog, in my mailbox, earlier this week,

"Hi Ken,

Long heard about your stories from rags to riches. I'm very interested in your way of skills, interested to share some experiences with me. I'm interested in getting rich myself and being a speaker/presenter.

Any means of contacting you apart from email?

Thanks

Regards XXX"

Notice how this person phased the question? "I am interested to...", "I want to...", "I'm interested in getting rich myself..." etc.

I'm happy that this particular individual has such aspiration and desire. Great! But, where is the win/win situation here? WIIIFM?

Seriously, why should I help, apart from humanitarian reasons?

One of my young friends, Adam Wong, understood this marketing concept. Instead of asking his mentor, Adam Khoo, to coach and guide him to become a millionaire, he went to Adam Khoo and offered to help him market his IP materials online, because Adam Wong is keen in Internet Marketing himself.

In the process, he gets private time with his mentor and observes and models after his mentor, while making money online for his mentor and for himself. Smart chap.

Warren Buffett understudied and worked for his mentor, Benjamin Graham, to gain mastery on value investing.

One of my ex-staff, Jimmy Han, came to me one day and said this, even after I told him that we are not hiring because of budget: "Ken, I'm willing to work for you for $500 a month plus commissions, for a year, because I want to learn about marketing and advertising." He did. Now, he's running a start-up business using his new-found marketing and advertising insights, with another EAP graduate, Mike Sim, dealing with laptop computer accessories.

This is his email to us:

"...I would like to thank both Azhar and you for being my mentors during my stay in Just Media. Thank you and I have learnt a lot from you guys.

Cheers, Jimmy Han Qiyong"

2. I receive a phone call and an email marketing proposal today!

Happy new year.

I'm a EAP graduate of Executive Directions 2006. It's great to know you at the boot camp.

I've set up a company named XXX International Pte Ltd. We conduct events, such as conferences, forums, seminars etc., that build on 'People' through engaging people in the public, private and people sectors.

We are planning to launch a 'people action forum,' to kick off the platform for people in the corporate and community to learn, network and exchange, to further develop in their own organisational and community initiatives.

XXX International will be featuring presentations by professional speakers or trainers, keeping with the theme 'People for Success.' Speakers are invited for presentations that share real insights,experiences, knowledge and expertise. We aim to promote people engagement to foster and strengthen community relations and engagement with corporate groups in furthering organisations' objectives through the network exchange platform.

The program includes an opening performance from people sector at the forum and a dinner after the forum, to bring light moments to participants.

The event is targeted to see a gathering of 200-350 performance managers and leaders from corporates (public and private) and people sector.

As this is a newly incorporated company, I would be pleased to have your views or suggestions of how we can work from here with your expertise and resources.

The areas that we're looking forward to besides, event organisation are: a. sourcing for speakers, invitation of Guest-of-honour. b. marketing communication or advertising to carry messages across effectively, in reaching public, speakers, potential partner organisations. c. building up of teams and subsequent programs and activities.

More information of the company is at website: www.xxx.com.

I would be glad to answer your queries moving forward and any recommendations.

Looking forward to hearing from you. Thank you.

Have a good day.

Best Regards

XXX XXX International Pte Ltd tel: XXXX XXXX>

Now, my intention is to support EAP network and we grow together. One of my key secret of securing big deals successfully: I ALWAYS LISTEN AND ASK QUESTIONS FIRST!

In fact, ask good marketing and personal questions. I will explore and understand the pain/ desire/ challenges that my partners and clients are facing. I will then evaluate whether my company service or marketing/advertising expertise can add value to them.

I am sorry to say that this particular graduate email did not trigger my interest, however, because he/she did not even attempt to understand my needs! The above email is what I call features/data dumping.

Now, before you approach and market your great idea/product to your partners or clients, next time, pause and ask: What Is In It For them? I'm sure you will achieve a better result!

Ken Chee is the Group CEO of Integrated Media Group Pte Ltd. The companies specialize in ROI (Return on Investment) marketing and have spearheaded regional and local campaigns in Asia. Visit www.kenchee.com for IDEAS THAT SELL!

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by Mike Potter

"The domain name is 21st century real estate," says Warren Adelman, president of GoDaddy.com, the world’s largest domain name registrar. "The economy is being increasingly driven by the Internet sector." The smart investors with big money are now jumping into this market. Major investors like Ross Perot and Howard Schultz (Chairman of Starbucks Corp.) are investing millions of dollars in the domain market.

You know these guys are not going to put millions of dollars into some fly-by-night idea. How can the average investor get started in domain investing even when it looks like all of the “good names” have already been bought up?

The secret to investing is not buying up domain names hoping that someone is going to type your name into their browser window. Instead, to make money with domain names, the secret is buying expired domain names.

Every day, around 30,000 domains expire, for one reason or another. Often, the Webmaster just doesn’t have the time to update his Website, or he's just lost interest. Sometimes, the Webmaster simply forgot to renew.

Many of these Webmasters have put considerable work into developing their Websites and domains. They've created a large link structure with thousands of links, they've achieved Google page rank, they've listed with Yahoo or DMOZ, or they've invested into other forms of off-line marketing.

The average investor is able to leverage the work already put into a domain to create large profits.

One place to find expiring domain names is etrafficwiz.com. Here, you can find traffic indicating information about the domain (links, Alexa rank, etc) and register to purchase the domains in a private auction before they go into the public market. The program is easy enough that the average person is able to evaluate and purchase these expiring domains and turn them into cash!

There are several ways to make money from an expired domain that gets traffic. Redirecting targeted, profitable traffic to other sites you own is one. If a domain name has traffic already, you can redirect it to one of the sites you already own.

Buying domains relevant to the topic and keywords of a previously-made site is a quick, easy, and cheap way to increase your Website traffic.

Or, you can use parking services for passive income. If you don’t have an existing Website you can still make money from domain investing. The parking services host your site for free and display ads on your site. When a visitor clicks on an ad, you get paid. It's that simple. One example is Sedo.com.

You can also resell domains for fat profits. Just like in real estate, you can buy a domain name under market value in a private auction, then sell it for a profit in the open market. Find a great name like FunnyAds.com and you could be cashing in on a $100,000 paycheck.

Another trick is to build a site to take advantage of the current traffic. Imagine how much easier it is to launch a Website when you are already receiving traffic from an existing link structure or a domain that is already listed with the major search engines. You would be able to save a ton of time, money, and energy.

Another way to cash in: redirect traffic to affiliate programs. Affiliate programs will supply you with links to existing Websites. When someone makes a purchase, you get paid. Just redirect the traffic the Website is already receiving to an affiliate program and watch the cash roll in. Commision Juncion (cj.com) is one of the top affiliate program directories and it's free to join.

Or, you can hold onto domains while they increase in value. You can simply hold onto your domain while you watch prices, demand and value rise and supply go down. Don’t forget to park your domain in a free parking house, to make money while you hold your domain.

The fact is, domain names are becoming a limited resource. Domains are like virtual real estate: as the supply goes down, the value of the real estate goes up.

Smart investors are buying domains that have great potential and are making a nice paycheck while waiting for the value to increase. Check out etrafficwiz.com for more information of how you can invest smartly in domain real estate.

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by Kirk Bannerman

Working at home in your own home based business has sort of a natural appeal for an ever increasing number of people.

The reasons people express for wanting to work from home are many and varied, but most home based business owners cite the ability to set their own hours as a major factor in their decision to work at home. However, many people that have work at home businesses often fall into a trap that flies directly in the face of their stated desire for time flexibility.

The strong growth in home based business activity continues and, according to the Small Business Administration's Office of Advocacy, fifty-two percent of ALL small businesses are home-based.

Some home based business owners have been known to become "workaholics" because their office is so accessible. Don't become a slave to your business ... get out of your home office regularly to renew and revitalize yourself.

Close the door to your office or otherwise remove yourself from your designated "work area" and go into your "home" area to live your personal life. If your business involves the use of the telephone and you find it difficult to ignore a ringing phone in the office, simply turn the ringer off and turn the volume on the answering machine way down. If your business is Internet-based, just turn off your computer (or at least get away from the monitor and keyboard).

As a work at home business entrepreneur, you certainly aren't required to be available 24 hours a day, 7 days a week just because your business is located in your home. After all, your office or workspace is just an area in your home ... its not your home itself!

Working and living under the same roof has a host of advantages, but it can present some challenges (in addition to the workaholic syndrome mentioned, above) and stress factors.

Here are four ways to create a less stressful home business environment:

1). Remember why you wanted to become involved with a home-based business (i.e. more time for family, work schedule flexibility, etc.)

2). Have discussions with your family members and get their input about the working arrangements and the amount of time they want with you.

3). Use good time management techniques. Keep a list of tasks by order of importance. There are many low-cost and effective "day planners" or "organizers" readily available today.

4). ALWAYS take a little time to "smell the roses."

While not experiencing the negatives common to a corporate office working environment, the home-based business owner may occasionally experience stresses and frustrations that are unique to working at home. Networking with other home-based and small business owners provides an opportunity to connect with others who may be experiencing the same stresses/frustrations that you are. Sharing stressful and/or frustrating issues with someone else in the same situation can relieve your stress and may bring you good advice from a different point of view.

As a final note, remember to observe Home-Based Business Week each year (it is always the week of October that includes the second Tuesday).

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information, visit his Website at Legitimate Home Based Business (http://www.business-at-home.us/) .

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by Stone Evans

Many people think that starting an Internet home business is hard. In fact, there is no business in the world that is faster or easier to launch. If you have 15 minutes and a connection to the Internet, I'll show you how to launch your own Internet business right away.

Before you launch your first Internet home business, you need to understand the basics. The first step of having a business on the Internet is having your own Website. This is the major stumbling block for most people. They think getting a Website is expensive or difficult. It's neither of those things. Actually, it's free and it's easy. In fact, let's go ahead and get your first Website setup right now.

To do this, I recommend using a free tool called Blogger. Blogger is used for creating blogs on the fly, but a blog is nothing more than a fancy name for a Website. To set up your blog Website now, visit: http://www.Blogger.com

Once you arrive, click the "Create Your Blog Now" button on the page. On the next page, enter a user name, password, display name and email address. Then click "Continue." On the next page, enter a blog title and blog address. These can be anything you want. Then enter the word verification code and click "Continue." On the next page, choose a template for your blog (this is what your Website will look like) and click "Continue."

Voila... Your blog/Website has been created!

Next, click the "Start Posting" button. A new page will appear giving you the option to add content to your new Website. Write a title for your page in the "Title" field and then write whatever you want that page of your Website to be about in the larger data entry field below the "Title" field on that page. You can use the tools on that page to change your fonts, make links, format your text, add pictures, etc.

When you're happy with what you've entered into the page, click the "Publish Post" button. You just created a new page on your Website! On the next page displayed, you'll see a link that says: "View Blog". Click that link and you'll see your Website live on the Internet. Pretty easy, right?! ;-) Now you can wash, rinse, repeat and create as many new pages on your Website as you want.

But, let's turn your Website into a business first. After all, Websites are a lot more fun once they are making money for you.

Here's how:

Get back into your Blogger account and click the "Template" tab. Then click the "AdSense" link near the top of the page. AdSense is a simple but powerful program that allows you to earn advertising revenue from your Website. Follow the easy instructions on that page to launch your AdSense account instantly. On the next page, click the "Save" button to save AdSense into your Website. Then, on the next page. click the "Republish" button. Your Website will instantly be rebuilt, now showing a Google AdSense ad at the top of each page on your Website. Every time someone visits your Website and clicks one of those ads, you earn money from AdSense.

You now have a moneymaking business setup on the Internet. How long did that take? 15 minutes! ;-)

The only thing you need to do now to start the cash flowing in is get people to visit your new Website. One way to do this would be to tell your friends and family about your site. Here are two more easy things you can do to drive an unstoppable flow of traffic to your new Website:

Traffic Strategy 1: Tell all the major blog directories about your new blog/Website. To do this, visit http://www.PingoMatic.com and enter your blog name, blog URL (that's the link to your Website generated by Blogger), check all the boxes on that page and click the "Send Pings" button. This will tell all the blog directories about your new blog/Website and you'll start getting some traffic from interested visitors to those directories. Do this each time you add a new page to your blog.

Traffic Strategy 2: Go back to your blog URL/home page and click the "Next Blog" button at the top of the page. This will take you to another blog of another Blogger user. Read through a post or two on that person's blog and look for a link that says "Comments" and click it. On the next page, you'll be able to type your comments and a link back to your blog inside a form. Once you've added your comments, click the "Login and Publish" button; and a link to your site along with your comments will be added to that blog. Repeat this process as many times as you want with other blog Websites. This will "link you in" to a network of sites all over the Internet helping you drive a steady stream of traffic to your blog.

Blogger is a great tool to launch your Internet home business, but it's not the only tool you should be using. To build a solid Internet home business that you can rely on, you need to register your own domain name and Website hosting account. A domain name is your unique home on the Web that you own and control. Example: domain names are yahoo.com, ebay.com, google.com, etc.

You could either register your own name as a domain or a keyword of something related to the topic of your business. Either way, if you are going to have a legitimate long-term home business on the Internet, a domain name and Website hosting account are required. When choosing a domain name and hosting account, it's important to select a company that has a track record for success. The company I host all my Websites with is at: http://www.PlugInProfitHost.com

This top-rated Website hosting company also provides several turn-key Internet home businesses called "Plug-In Profit Sites" such as the one described at: http://www.PlugInProfitSite.com which is a very popular and easy way to start earning multiple streams of income on the Internet. In fact, in addition to the blog you launched a few moments ago, you can get a Plug-In Profit Site setup in the next 24 hours and add another 5 easy streams of income to your Internet home business.

Alternatively, there are other turn-key Internet home business systems such as the one described at: http://www.HomeBusiness.org which provides a proven formula to start making money online within minutes of signing up. In fact, I earn an extra 5-figures every month using the above mentioned system myself.

As you can see, starting an Internet home business is actually a very fast and easy thing to do. Now that you know this, there should be nothing stopping you from earning a little extra income from home on the Internet. Persevere and you can make it your living just like myself and countless others have done.

Stone Evans (articles@home-business.com), The Home Biz Guy, is an Internet home business authority who has helped thousands of people launch a successful Internet home business. To learn more about Stone Evans and find an Internet home business that is right for you visit http://www.Home-Business.com .

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by Wendy Betterini

Have you ever had a really great idea and then later saw someone else putting it into action? Even more perplexing is when you never told anyone about the idea, yet somehow, someone discovered it and acted on it before you could.

Maybe you had an idea for a blockbuster new ebook that would make all your financial dreams come true, or you came up with a great home business model that would have had reps flocking to your door - and now someone else is sucking up all the glory.

It's an awful, sinking feeling to see someone else profiting from your idea - I know, I've been there! However, don't let it discourage you into hanging up your entrepreneur hat. Here are three ways to turn the situation around:

1) Vow to take action. The worst thing about seeing someone else put your idea into action is knowing that you could have done so too, if only you'd been more proactive. Maybe you were struggling with an overloaded schedule so you put the idea on the back burner for awhile, or you were uncertain about your own ability to do a good job with it - and someone else saw the potential and swooped in on the opportunity.

The first step to salvaging the situation is acknowledging that you could have done better, and vowing to do better next time. While it's impossible to act on every single idea you have, you can make a stronger effort to take even small actions on the really good ideas. Remember that small actions done consistently add up to great results.

2) Take a different angle. Even if someone put your idea into action, they probably didn't do it exactly the way yo