MLM The Easy Way - PBe Update http://www.blogmoneymiracle.com en-us EasyRSS
By Carsten Cumbrowski

Why you should look into Pay Per Click Marketing if you are an Affiliate Marketing Newbie. Tips and tricks for beginners and why you should look beyond PPC to be successful in the long term.

If you are a newbie to Affiliate Marketing, I do recommend to look into Pay-Per-Click Advertising at the beginning, because it is still one of the more easy ways (or less difficult would probably be more true) to get started in this industry AND get fast results. Results referring to earning commission. No more and no less.

Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com, or Looksmart is still not as complicated as most people believe. It will get harder as time progresses though. Nobody would argue this fact. Also bid prices will most likely continue to rise and not get back to what they were just a few years ago.

The "golden age" of PPC marketing might be over, but it is still much easier to earn some commissions with it compared to most other, older and more mature marketing strategies.

Take Search Engine Optimization for example. If you start a new site today, chances are you will not see very much, if any results for 3 to 6 months, assuming that you already know SEO, what is probably unlikely. "Trial and Error" is a concept that translates to years of trying and failing in SEO compared to hours, days or weeks for trying something new in Pay-Per-Click marketing.

It will not work without spending and loosing some money up-front, while you learn to get the basics straight. Set low spending limits for new test campaigns, if the feature is available. Wait a few days, spending only a little bit of money, and watch how it converts. If you make money, which is simple to find out, by subtracting the number of click, multiplied by the average cost per click, (= spending for the PPC Service) from the earned commissions. If the dollar amount is a positive amount, you made profit.

Do not go over board because of it, though. You can increase spending a bit, but I do not recommend going full force without a spending limit and buy every click you can get at this point. Wait at least until you have posted your first commission check successfully to your bank account. I would wait even two commission checks with a bit of increase in spending and hopefully commission each payment cycle.

Also loosing money on the first few campaigns should not discourage you and make you stop. See breaking even as a success and progress. It is not very likely, nor impossible, to make profits right from the start. If you do, good for you, If you don't, try to find out why. Once you did use the services, you will at least know how the process works and understand a lot more of discussions at forums, related articles, and tips from professionals. You will not, if you do not do anything and give up before you even started.

You should not just stop at PPC though and only rely on paid traffic to your site; especially, if you rely completely on direct or redirected traffic to the merchant where you are merely a proxy in the conversion process without the customer being aware of your existence at all. If you have a site or "Landing Page" the customer sees first, you will get the chance to do something with visitors that do not convert for the specific offer you are promoting via PPC Ad.

The visitor you paid for is on your site and not the merchants and you might be able to get him interested in something else. Merchants do that too and so can you. Be careful though. Don't create a conflict which could result in a "Lower Conversion Rate" of your "Landing Page" for the original offer. This "something else" should be a "Secondary Conversion Goal" for your Ad and landing page; not just for non-converting traffic, but also as "secondary goal" for the traffic that you actually convert for your "Primary Goal".

May be a similar offer to the one he showed obvious interest in; remember, he clicked the link from your paid Ad; but then decided not to follow through with it for whatever reason. Similar does not mean the same thing, but from another brand or merchant, but similar in topic. Don't offer another TV Set when you promote a TV Set. Offer a TV Program Guide or Magazine instead for example.

This goes beyond the topic of this article, but I wanted to provide you with some "Keywords" and "Terms" for further research. You should look into all the other opportunities and possibilities available for promotion of products and services as well, but with long-term goals in mind. Paid Search can help you financially while you get something more substantial going.

Paid search will only work long term if you really dig deep into this type of marketing and become an expert yourself. This requires many technical Health Fitness Articles, mathematical and analytical skills, and most people do not have them.

Carsten Cumbrowski is doing Affiliate Marketing since 2001and Search Marketing since 2003. He also operates the portal Cumbrowski.com, which provides free resources to paid search (http://www.cumbrowski.com/CarstenC/searchenginemarketing.asp), landing page optimization, keyword research (http://www.cumbrowski.com/CarstenC/seosem_keyword_research.asp) and much more that are vital to success for internet marketers.

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By Steve Renner

A fast way to become successful is to Model Success. Find the person who you would like to be like and copy them. This is a secret to Internet Marketing Excellence.

I am on many mailing lists, and like to keep track of what is happening in the Internet Marketing scene. This keeps me in tune with what is going on.

The older, more experienced Marketers are teaching new people the business with their special Coaching and Mentoring Programs.

As part of their Coaching service, they will help these new marketers break into the business, by promoting them to their list. There is nothing wrong with this, and it is actually a great thing. This is how most of the great marketers get started.

Problem is, it seems more and more people who graduate from these Coaching Programs are getting into the business. They want to start giving their Marketing Advice.

One thing I can tell you is this, in the Internet Marketing world there is an incredible amount of different information floating around. It can be overwhelming. This is called Information Overload, and it happens to everyone.

Another problem is you do not always know if the information you are getting is reliable or not. Is this something someone has learned from someone else? Are they now passing themselves off as an expert? Is this coming from someone that has really done it?

It is essential you know the person from whom you are receiving the information.

A good marketer is always looking to learn new things, and looking to learn from someone. If you find just one golden nugget of information, it can make you a fortune in your business.

That's why it is critical that when you are looking to learn from someone, look for a person who is out there actively Marketing, someone who is actually in the trenches doing it on a daily basis.

If they are just learning as you are, then this is not the source example to follow.

Look for someone who has been in the business for a while and has a good track record of success.

This person can become your Mentor. When you find someone that you look up to and want to be like, then just look at what they are doing and copy them.

This is the easiest way to be successful in your business, Model Success! If it is working for them, Business Management Articles, then it can work for you too.

This is a Secret to Internet Marketing Excellence!

Steve Renner has been marketing online since 1998. He is the Director of Training and Marketing for The Affiliate Community, an Online Training and Resource Site for Affiliate Marketers of all Levels.He is a pioneer in the development of Hybrid Marketing and is an Expert in Internet Marketing and Marketing Affiliate. http://www.affiliatecommunity.netGet over $1,000 in Training and Resources FREE!

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By Don Luttrull

If you are involved in an mlm or network marketing business, you have tried to find the best ways, online as well as offline, to get qualified people to your website or to the company’s website. There are many different ways to find qualified people who are actually looking to start a home based business.

You need to realize that most people who are looking for a home based business are not aware of what they are looking for and are simply gathering information. These types of people are the non-targeted leads you find being sold by countless mlm lead companies online.

These types of mlm leads have a terrible conversion rate. This puts your excited mood into one that causes you to start second-guessing yourself and the opportunity you are marketing. Quality mlm leads from an actual mlm leads company with proven results is what you need to build a successful mlm business, and to have the right mindset.

If you were to compare mlm lead companies, odds are you would start with your sponsor or up-line in the business you are currently marketing. This method is not effective to use. The result is your upline is simply trying to get a commission or a bonus off you by sending them to one of the low converting mlm lead companies.

You may take the above statement as being rude or labeling all sponsors, but in all honesty, most people in mlm and network marketing companies are following the same pack of people barely making any real income. You need to set yourself apart from the pack and become a leader in your company.

If a company sponsor is trying to teach you the correct methods to building your business but have not seen any real success himself or herself, then you need to find a new method in which to build your business. Mlm is mainly duplication of a proven method. If your sponsor is not seeing the large monthly income, then I personally would not try to duplicate their methods.

With all the many different ways to get mlm leads, which are done with pay per click accounts and even door-to-door methods, one truly proven method has the highest conversion ratio as long as it is done correctly.

You need to find an mlm lead company that has proven results and offers you a residual income that will pay for your leads as your downline signs up under you, for their leads also. There are a small handful of mlm lead companies worth comparing and sometimes they can be hard to sift through. Mlm lead companies are selling leads that have sold 1,000 times and will not convert for nothing.

If you are looking to build a solid mlm business, you should research and compare mlm lead companies. You need to look for a company that allows you to buy at minimum, 72-hour fresh leads. Along with being extremely fresh, you also need to find an mlm lead company that offers a monthly residual income plan. Having a matrix payout plan attached to a solid mlm lead company can end up paying out more then your mlm company is paying you.

Remember when researching and checking the many mlm lead companies out there, you will usually get what you pay for. Any company offering you 1,000 fresh leads a day for $20 is nothing but a fraud style company and will end up giving you a very bad name in the mlm community. Find a company that is successful and has mlm leads that are actually converting into real mlm sign ups and sales.

Don Luttrull runs a MLM lead comparison site. MLM and Network Marketers vote on which mlm leads company has the best conversion ratios and those companies are then ranked. To see who they have voted for go here http://www.comparemlmleads.com.

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By Robert Wilkinson

If there were one thing to make direct mail a reliable method to drum up new business, it would have to be the ability to test different versions of a pack to achieve a better return on investment. Having processed many mailings over the years, I can attest that clients rarely take full advantage of this feature. In fact, more often than not, clients do not test at all.

Not testing is commercial suicide! In today's competitive climate, if anything can be done to reduce the cost to acquire a customer, then it must be done. It is a no brainer. Research shows that in times of depression, those who continue to advertise are those that do well. It also shows those who continue to advertise also make the efforts to stretch their budget even further.

You decrease your direct mail costs by applying a little commonsense and by testing which will produce the best response. We will look at the example of a direct mail pack that comprises five parts in all.

The parts of the pack are as follows:

1) Envelope
2) Personalized Letter
3) Brochure
4) Leaflet/Order form
5) Business Reply Envelope

Looking at this, you would think that this is it, but we have forgotten the most important part of all:

6) The Data

Now there is enough here to get your message out.

Experience shows the most important part of the mailing is the data. We must test this part. A badly produced but well targeted letter will almost certainly produce a better return than a well-written badly targeted letter.

You may have a particular target audience already decided, for example, lawyers. You will be able to get lists of lawyers from more than one source to be tested. Equally, you will have the option of mailing to a named individual, or to a job title, so you can test that way, also. So far, that is at least four permutations, provided you use two data suppliers. It would be six if you used three suppliers. If you had not narrowed your field to one sector, then the choice of tests to run could be massively increased, but it is not practical to take it to the extreme.

Targeting is everything! You must get that right, and you can only find that out if you test.

Looking at the envelope, you have a huge number of choices available, also. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full color, or use different sizes. You could print different designs, or use different taglines and the like.

Depending on how your envelope is made, you may be able to run multiple designs for a minimal charge. The nature of some jobs is they are printed two or three on a sheet, so you will be able to produce equal quantities of more than one design. Even if it is not free, chances are it will not be that expensive for a plate change.

For the letterhead, you can change the material. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed, and offers can be changed. The number of options to test here is almost limitless.

Moving on to the leaflet, the same applies here as indicated for the letterhead. Copy, material, imagery; they are all fair game.

Finally, yet importantly, we move on to the BRE (business reply envelope). The choices here are limited. White or manila envelopes, perhaps, maybe even a coloured BRE. If it is not going to cost a lot, why not try it.

Using these methods over time, you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer should decrease and diminish.
Overall, the point is that there is an almost infinitely large and almost limitless opportunity for testing. Maybe, it is this huge scope for testing that puts people off, but I do not think it is. I think it is just a lack of awareness of what you can do. You do not need to complicate things; you can just run two packs with one difference between them and see how it goes.

Whatever you do though, do not commit commercial suicide and fail to test.

Robert Wilkinson is the owner of http://www.arhiann.com, a print, design, and direct mail business specializing in direct mail and envelope production for small and medium sized businesses.

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By Andreas Sundstrom

Running a traditional brick and mortar business with an online presence, is one very good way to make a part of your living online. However, for the purposes of this article, we are going to assume that you do not have your own business. Therefore, I am going to discuss two of the biggest online moneymakers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity built around a network-marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades. The basic idea is that you recruit two or more people, who in their turn recruit two, and in this way your efforts, (at least in theory), are greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is it sounds so good on paper - excessively good. Most people who join with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what mlm’s are all about - even if they try to tell you differently -, is not at all a simple process. There have been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

To further complicate things, this business model is also based on you paying a set monthly fee - whether you make any money or not, which means many people who start this kind of business actually end up losing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can make life simpler for you, as the merchant usually takes care of all shipping and customer support issues. Amazon.com is probably one of the most well-known (and respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant. When these people buy something, you receive credit with a certain percentage of the sale.

Contrary to network marketing, acting as an affiliate marketer, is generally free. There are certain companies that have a hybrid structure between network and affiliate marketing, which require you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join. I would personally stay away from those using their affiliate programs as an income generator, in its own right, or "affiliate sharks”, as one marketer aptly named them.

Affiliate programs are a great way that anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

However, there are certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program, and promoting it to the right people in the right way is an art form in its own right. The people who are good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliates marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques “super affiliates” use on a day-to-day basis.

Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website http://www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

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By Robert Wilkinson

If you use direct mail, it is in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you do not ensure that as many packs are opened and read as possible, then both copy and brochure are wasted.

There are two main schools of thought on how to avoid being binned. The first is to use disguise, and the second is to use persuasion.

Using disguise is mainly a business-to-business approach, but it works for business to consumer mailings also. Businesses to business promotional mailings are marked out so they do not appear to have been handled individually. This can be indicated by an envelope pre-printed with a postage mark, and the use of a window or address labels to show an address.

Try one or more of the following to give the envelope a more individual look.

Use stamps. They have to have been put on by hand, so it must be individual. There is no more obvious an indicator than a pre-printed stamp impression. When using a preprinted impression in conjunction with a window envelope it practically screams, advertising so do not do it.

Hand write the address on the envelope. This is probably only viable for higher value items and certainly get more attention this way. It does not have to be copperplate; it just needs to look as though it has been handled individually.

Use an unusual material for the envelope, say vellum or a textured paper. In tests conducted by a paper merchant, this alone increased responses significantly. The additional revenue generated by the mailing more than compensated for the additional cost for the special paper.

Again, do anything to make your mailing appear more individual and personal to the recipient. Probably the most important element is the use of stamps. This on its own can be enough to get you under the recipient's radar.

Secondly, use persuasive tactics. This is completely the opposite from disguise and is used mainly for business to consumer, but again it works for business to business too. In this instance, we mark it out specifically as commercial by using advertising images, copy, and headlines on the outside of the envelope itself. In this instance, it does not matter if you use a printed postal impression.

Unlike the previous method, which uses curiosity to get your envelope opened, we need to give the recipient a good reason to open the envelope. This can take a variety of forms, but as a couple of examples you can state a benefit, "Increase sales by 15%", or alternatively provide an incentive, "Reply by the end of the month and get 2 for the price of 1".

Be very clear and very specific about what the contents are going to achieve and remember you are only trying to get the envelope opened and read. Avoid anything vague. Do not expect to appeal to everyone using this method. You do not have that much room on the envelope and you cannot be all things to all people.

I hope you will achieve a strong enough response in a small percentage of recipients that they will open, and read the contents. Your persuasive copy will follow logically on from the envelope copy, and keep your prospect interested.

There is a lot of advice against this in business-to-business direct mail, and there is probably an element of truth in this. If you are mailing to an executive whose mail is screened then its likely good advice. However, there are plenty of owner/managers out there that still open their own mail, if the offer or benefit is clear enough, and of interest to open. You may well consign your mailing piece to the bin for the 99.5% of your prospects by doing this, but it was not about them, was it?

In summary, it is simple. Do not be run of the mill. Step away from the norm and make sure your envelope is overtly commercial with a clear benefit, or incentive, or alternatively make it look personal. If you do this, you are halfway to getting it read and that is more than half the battle.

Robert Wilkinson is the owner of http://www.arhiann.com a direct mail production company specializing in mailings for small and medium sized business.

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By Dee Cohen

Writing articles are effective ways to get one-way links to your site, as well as, to have people learn more about your website or service. There are ways to do this that can make you more successful versus having your articles be overlooked and not considered.

Shane Pearce has written the ‘Lazy Man's Guide to Article Writing’, which outlines some helpful tips. I was impressed with his tip that when you submit your article to an ezine publisher or a webmaster, you can offer that he uses his own affiliate link in place of your own. For instance, if you have written an article on motivation and have a link to a Clickbank ebook on motivation and goals, you can offer the publisher that he uses his own affiliate id instead of yours. What this means is that the ezine or website publisher will be getting a free article already written with a link that may give him some monetary income. You would still have your own information in your resource box at the end, so people can click to your website, as well. Think about what the website publisher you write to will get out of the exchange and find a way to make his or her life easier.

Other tips he gives are to read ‘Frequently Asked Questions’ to find out what people want to know about in terms of popular topics. Shane discusses how to make a viral ebook based on a FAQ niche that can be passed around. If there are frequently asked questions on a topic, it is a sign that the topic has an interest, as well as, there may be an interest in some guide or tutorial.

In addition, I like the sample autoresponder examples he uses with different ideas for a signature file at the end of one's article. I think he is very good at showing how to integrate a couple of affiliate links without being pushy. He recommends sending people to opt-in to a mailing list as part of your signature file.

Another section I found useful discusses how to create checklists and use them both for your website and in articles that lead back to your website. People like checklists. Shane discusses how to use these. They also help break through writer's block or paralysis because you can have a list of steps.

There are ideas given about utilizing both 2-tier affiliate programs and residual income programs that will help you keep you earning as your articles circulate around the net. Shane gives some interesting suggestions on types of sites that work for this.


I also like that Shane gives an example of a flop he did of an unsuccessful attempt at marketing. He analyzes it and compares it to something someone else wrote he feels was better expressed. It is a very interesting study covering various ways to get your articles noticed and published. I publish articles regularly but learned some valuable tips from this ebook.

Dee Cohen is an author and publisher at http://www.socialsitesmarketing.com/article-writing.html; you can visit to learn effective ways to gain traffic by writing free articles.

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By Krishna De

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

When we are at a networking event or meeting a client, exchanging business cards occurs.

Very often, without realizing it, we are assessing our colleague by their business card, and asking ourselves:

- Is the business card professionally designed?
- Is the business card crumpled at the edges?
- How does the weight of the business card feel - substantive or flimsy?
- Does it look like the business card was made on their PC - or worse, does it have a message at the bottom of the card to say where you, too, can access free cards?

I have collected thousands of business cards over my time in business. I am sub-consciously assessing the professional status of them and their business when I receive their business card.

We review someone's card at least 3 times:

1. Once on receiving it
2. A second time when we put it in our pocket, folio or bag as we leave the meeting
3. A third time as we make a decision to keep it, transfers the information into our data bank, or bin it!

Our business card is a critical part of our marketing collateral. If you cannot afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do, if we are looking to develop a professional brand.

When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand, and it reveals how others perceive you.

Here are four tips to enhance your brand through your business card:

1. Ensure that you work with a professional designer to develop your business card. It is not whether you like the design; it is about whether it will represent your business effectively and professionally to your target audience.

2. Ideally, have your business card printed on 400g card and by a traditional lithographic printer. Yes, it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the color of your brand.

3. Matt laminates your card on the reverse for extra stability and style. Do not laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card.

4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.

Take action:

Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.

1. What can you learn from other people’s business cards?

2. How could you take those learning’s and further enhance your business card?

Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.

Invest in your business card, distribute it widely and you will be sure of expanding your professional success.

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com/. You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at http://www.krishnade.com/.

©Krishna De, Oneocean Ltd 2006. All rights reserved Worldwide. Reprint Rights: You may reprint this article providing the article is printed in its entirety; you leave all of the links active, do not edit the article in anyway and include the copyright statement.

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By Jeff Neil

Usually when we think of multilevel marketing, what comes to mind is recruiting. We try to find people who want to earn money from home, and then convince them to join our opportunity. Convincing is the key word here. Nobody wants to join a convincing business. However, that is what we do in our industry.

Then we wonder why we have a hard time building a solid organization.

Initially, people join an mlm opportunity for the money. I mean, that is why we do this, for the money right?

Maybe.

If you look at the leaders in this industry, and in your own organization, I mean really look. You will see they offer something to their downline more than just “How to Make Money". Because the ‘how-to's’ can be found in your local bookstore, or even the public library.

Sorry to tell you, but just the "how-to's" will never be enough.

One of the things your leaders are doing is they are busy climbing the mountain. They are going on ahead of the pack. They make sure the mountain is safe to climb. While you are climbing that mountain, your leaders are encouraging you. As if to say "Yeah, you can do it, if I made it this far so can you".

Your leaders are also yelling down to you, they are pointing out where the rocks are. In addition, giving advice on how to go over the rocks, or under them, or around them. A great leader will even try to get you up the mountain even higher than the leader is.

Remember, MLM is certainly not the only way to make money. Just watch late night television.

Pretend you watched some infomercial on TV, and ended up buying an ATM machine, or some Internet Kiosk Thingy. Are those companies going to do all the stuff your upline does? No. They will not, "because they don't care about you.” However, your upline does!

It is this extra attention. The caring leadership. The built in self-development that appeals to so many people. In addition, do not forget, people are becoming more spiritually aware than ever before.

I am not talking religion here either. People are tired of the corporate, do not give a damn rat race, tread mill, life they are living. They want purpose, and passion. People want to feel good inside. They want to feel important.

Like they belong to something, a movement. In addition, they want to feel that what they are doing with their lives is of value to other people. Because when you uncover all the B.S., people, almost all people, are really, nice.

So let us point this back to you. I know you are a nice person. However, what can you do to inspire people? If you can inspire others, you will set yourself apart from all the other, "please join me" net workers.

In addition, you do want that, right?

So first, forget about the money. The money will come. However, stop focusing on it when you are dealing with people. Think about your vision, and all that when you are alone.

Pretend you are doing mlm free. As a volunteer thing. Alternatively, charity. Ask yourself why. With the money issue gone, why would you do mlm? If you cannot find an answer, you are in the wrong industry. Go sell vacuum cleaners or something.

Because if you do not love this, if you do not feel this business, people will not follow you. In addition, you will never be able to grow much of a downline.

Find the desire to be better, to do more, to grow as a human being, and to bring up as many people as you can along the way. Think about how you can give increase to everyone you meet. Even if you have no intentions to do business with them.

Think about what your purpose is. It does not have to be to save the world, just something you feel very strongly about. In addition, how being in the network marketing industry is helping you with your purpose.

In addition, you need to have confidence. Yes, things can get scary. However, just do a tiny little thing you have never done before. Something small that you know will help you or others. Then do just a tiny little bit more.

All those little actions will become big actions. You will build your confidence and be someone who takes big actions.

If you think about it, you already know what to do. Because growing yourself and others is a very natural thing. Just allow yourself to do it. In addition, fine-tune it as you go along.

Jeff Neil is a tattooed, bald headed ex-cop who sells candles in his spare time. However, you do not care about that. What you might care about is how to be a leader in this industry. Find out at his mlm blog http://www.4mlm.com/category/mlm-leadership/.

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By Shane Hunte

Why is article marketing so great? Why do the greatest marketers on the planet employ this method of marketing?

The greatest remain in the front seat because they know what works. The fact that they continue to use article marketing as one of their main methods of marketing shows. You guessed it, article-marketing works for them.

The possibilities for your articles are endless. It is an investment of time and not money, which makes it cost effective. All you need is patience and commitment and you will succeed with this marketing method.

The greatest marketers use this method because:

It is cost effective. Actually, let me tell you plan and simple, there is no cost to do this, it is free.

It builds credibility and expert status on the internet on any subject there is under the sun.

It drives floods of traffic to you promotions.

You reach a laser-targeted audience with you articles.

This method proves to give you quality back-links to your website, and subsequently, raise your website rankings, which equals more traffic.

These are just previews of the wealth that article writing can bring to you. Although these are not all the reasons, these should be enough reasons for you to use this method of marketing.

The most successful people have one thing in common; they copy the best, as we can see, the best marketers all said yes to article marketing as one of their most frequently used internet-marketing methods.

What is the magical blue print for writing articles like the big guns?

Here is the step-by-step blue print that the greatest use to build their articles at lightening speed:

Step 1. Plan your article.

This may sound elementary but very few people can write articles and they try to skip this step entirely.

When you plan your article, it makes it easier to write on the topic that you choose. You need to dedicate time for this step because it is the doorway for the other steps to follow.

Step 2. Brainstorm your article topic.

What are you going to write about and why? Do people want this information? Can you solve a problem that others have? Asking yourself these questions coupled with a little research can get you a long way.

Step 3. Brainstorming your article points and organizing them.

You have a good topic. Now, what are the points that you want to discuss on that topic? Organize these topics into the order in which you want to hit on them first, and then expand on it.

Step 4. Write selflessly about the topic to give quality information to your readers.

This often separates the good from the great. People want information that helps them solve a problem. We usually get the wrong idea with this form of marketing and dive into a sales letter for a product we promote.

You are not promoting a product right now. You are trying to build your credibility in the minds of readers.

This will make them trust you more. They will be more open-minded to your recommendations for your promotions. Sales letters not only will it turn off readers, it also turns off publishers to post your articles on their sites because it is not of value to their website traffic.

Step 5. Double check and triple check your article for mistakes.

You do not want your articles filled with spelling errors and other major or minor mistakes because this will make people not like your writing.

Publishers will review your pieces. If multiple errors show, then it will not be submitted to their audience.

Print out the article, read it aloud, and pass it to a close friend to read it for you, and provide and objective opinion on what they think about your article. Two sets of eyes are better to find mistakes. Use the feedback you get to write better.

Now that you have a simple blue print to follow, consider using it to write articles. Article marketing is the lifeblood for many great marketers out there and you should make it part of your marketing plans. It continuously adds $150-$200 a day to the pockets of those who use it. Maybe that alone could be your motivation to try.

Shane Hunte is an experienced internet marketer who makes a full time income online. If you to would like to learn the simplest way to make money online then learn article marketing. Go to http://www.internetrevinue.com/Jim_Edwards.html to find out everything you need to know today about profiting fast using your own articles.

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By Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

Do this in a variety of ways. Follow some basics steps to ensure retention. Here are some tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you are sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company where they are buying.

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number, and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plans focus on up-sell while others may only focus on retention. Base the communication plan you implement on the proper categorization of your customer.

3. Show your thanks. Once you have acquired a customer, do not forget to thank them. This may seem trite. However, done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they have made and the company they have chosen.

4. Provide consistency among all touch points. Once you have acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they have purchased a product and received an answer to their question, then they call the following day only to receive a different answer, they are going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they will be willing to forgo a better price or promise of a better deal elsewhere.

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, with exposure to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a good practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it is useful to reinforce your brand. (Note: be sure to get permission to publish a customer’s testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Do not overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. In addition, most importantly, remember to thank your customers for choosing your company, product or service.

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com.

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By Paul Mccord

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new clientele is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass direct mail, advertising, or purchasing leads, would you be willing to implement it? Of course, you would!

Taking the time and effort to keep in contact with past clients will grow your business through new direct sales to the client and generating referrals to qualified prospects.

Often sales people complain that keeping in touch with past clients takes too much time, effort, and money. Considering the return on investment, this is not true—at least for most sales people. The key is finding a way to communicate that is time efficient, relatively inexpensive, and effective.

Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if possible.

What is a “touch?” A touch is any communication from you to your client—email, telephone call, snail mail, postcard, holiday card, in-person meeting, or any other method of getting in front of your customer. If you are communicating with the client, you are touching them.

What is the most effective way to touch your past clients? Studies have shown that there is not a “best” way to touch the client, but rather, the most effective client communication programs enlists a number of communication formats.

Is sending 14 emails a year effective? Is sending 14 snail mail pieces a better choice? Is making 14 phone calls a better option? Is sending 14 postcards a viable option? What alternatives will work the best? However, constructing a campaign using a combination of these methods could be a very effective program. For instance, setting a marketing calendar to send 4 postcards per year, 6 emails, 2 snail mail letters, one phone call, and one holiday card during the course of the year allows you to touch your clients approximately once every 3 ½ weeks during the course of the year.

However, what do you send? What do you say 14 times during the course of the year? The content of your communication is just as important as the fact that you sent something. When you communicate with a past client, the fact that you have something in front of a previous customer is not necessarily a good thing, in and of itself.

Many traditional marketers will disagree. Much traditional thinking says that any time you get your name in front a client it is a good thing. However, is a 3-second trip to the trash for your expensive postcard or letter the best use of your money?

Whether or not your communication campaign is effective will depend on what you are communicating. If you send junk, just to send something, your customer will quickly learn to ignore you and your communications and everything you send will take that 3-secnd trip to the trash. On the other hand, if your communications offer something of interest and value, you will train your client to pay attention to you.

Which would you rather have: a client that ignores you or one that pays attention to you?

I assume you would rather have a client that pays attention to you. To train your clients to pay attention, and, therefore, to keep you at the top of their mind, you must figure out how to send them communications that give them value. Can you offer a special for them or someone they refer to you? Can you provide them an annual or semi-annual update on their purchase? Can you send or email them articles of interest that relate to their purchase or an interest of theirs? What you send does not have to be large or costly—it just needs to be of interest to the client.

A program such as this requires thought and considerable customization of content, but the payoff can be enormous. Think about what you are sending and what it will—or will not—communicate about you and your business. If you want your clients to think of you and not ignore you, then take the time and the effort to make sure you are sending value. If you are not sure it has value, it probably does not. Marketing to your client database should be at the top of your “to do” list and your campaign should be constructed with the thought and care as if you were marketing to the most important people in the world, because for you, they are.

Author and trainer, Paul McCord is a leading authority on prospecting, referral selling, and personal marketing. His book, Creating a Million Dollar a Year Sales Income (John Wiley & Sons) teaches the strategies the million dollars a year sales superstars use. http://www.powerreferralselling.com

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By M.Planet Lubowa

Every successful online marketer says this is the bar-none, top-of-the-list, number one-way to guaranteed success for any online venture.

What is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet, word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your doorstep begging for your product or service?

This word of mouth is what we call viral marketing.

However, word of mouth does not come easily. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you will have is negative.

I am sure you have heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers are not happy, you will have to work ten times harder and spend more money on advertising to sell your product.

You can benefit from positive word of mouth two ways. These are:

1. It is free advertising. This is self-explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they have had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they will instantly trust you. Trust is a huge barrier to break down when it comes to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building. List building by referring ten people from your own efforts, and then these ten will go on to build your list up, to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, look below. Your list can grow exponentially without you ever even having to lift a finger again. This is a completely new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let us say you enroll SEVEN people from your paid advertising or any other form of advertising. Seven is still conservative for a completely FREE program... In addition, let us say each of those seven told seven people and enrolled them and each of those enrolled seven people and so on…

That would look like this:

YOU
1x7 Members =7
7x7 Members =49
49x7 Members =343
343 x7 Members =2,401
2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! In addition, you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That would be a whopping 111,110 subscribers!) Or 20? I will not even do the math on that one, because frankly, you would not believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it is all free advertising!

If you think, the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now FREE!

When Yanik started out several years ago, he did not even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a lifetime.

That is how powerful viral marketing is. Do not skimp on using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa. M. Planet viral Internet marketing websites. For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com.

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by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

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By Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chums who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more people have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see a few more stores popping-up and you will be, yes, we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-fewer purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion, as the first step.

Search Engine Optimization and postings, Link Exchanges, Affiliate Programs, and Banner Advertising are some of those techniques that have been used for this purpose by most of the online business owners for a long time. Though this had been enough for your market presence and brand building a few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system being built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote his or her business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre for Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. In addition, viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical expertise.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business, or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool, where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video. Those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like, "Order Now!" just below a video that shows the promotional video, below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page, ordering page, or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast-paced advertising matter customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! In addition, making the viewers click on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners. You can show your promotional video in the banner, and make your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it wherever you want to place the banner. It is that simple.

Email Signature Tool

Did you even know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than three hops from the originator. It means there is an elevated chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi-level marketing basics, then you would definitely understand the chances that your emails would be read by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked it shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page, and even on the Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To be listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added as a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

Therefore, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

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By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

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By Delia Passi

Salesperson Rick escorts prospective customer Sandra to the door, and shakes her hand, then turns back to his office.

Rick (to himself): “That went great. I managed to hit every selling point and ask all the important questions. I am sure she is confident that we have what she wants. She will go home, get permission from her husband and probably bring him back, and sign the papers. If I don’t hear from her by the end of the week, I’ll follow up.”

Sandra (to herself): “What a waste of time, and like I have time to waste! I do not think he listened once to what I was saying, or maybe he was too preoccupied trying to get through his pitch. I hope I find someone soon who will be the right person to help me find the right car and the best deal. This is so frustrating.”

Selling is a communication process. Communication means the transmission of ideas or information. With women, the communication process becomes a bit more complex than just making your pitch or gathering information. It is apparent through my many years of training salespeople that selling to women is harder than selling to men. Women take longer, need more input, expect service that is more attentive, and require more follow-up. I have heard the same story repeatedly: Women are tougher customers to do business with, and they demand more service than men do.

So why bother? By now, you already know the drill. For one thing, anyone who succeeds in selling and servicing women customers will tell you that the extra effort will pay you back in multiples. You could say that 1 + 1 = 3. That means, sell well to one woman and she will reward you with her business, her loyalty (more business), and probably a large number of referrals to other women (and the beat goes on).

For another, there is an even larger payoff as well: Once you can effectively sell, market to, and retain women customers, you will have the tools to sell more successfully to anyone. Men may not need the extra attention—but will appreciate it. In addition, almost any target market you can name demands attentive adjustments to their way of shopping, deciding, and buying. Think minority markets. Think ethnic markets. Think Baby Boomers. Think seniors. Think about it: That means a lot of new business.

Now whether she likes the sales experience or not, eventually she has got to buy from someone. However, when given a choice, a woman will go out of her way to do business with someone who provides the experience she prefers.

What does this mean to you? As a salesperson, you can create an advantage for your product by providing an experience that cannot be found at your competitors.

Being the first one on your block to master the technique of selling to women is also more valuable than her business alone. Let’s face it: women talk. They like to share stories and compare notes. They care about sparing their friends or family unpleasant experiences.

The New Woman Customer

Women today have the discretionary and disposable income to buy more of whatever they want. They are the largest and best growth market out there—and they are never going back to the way things were.

The growing ranks of well-educated women are the ones who will go on to become the high earners in their professions. In addition, in corporate America, right now women hold the majority—50.5%—of management and professional jobs, according to Catalyst, even though they make up only 46.5% of the U.S. labor force.

That spells serious money to spend. Now that their lives have grown, women act even more decisively not only as buyers, but also as gatekeepers and deal-breakers. Clearly, we are well past the era of the dependent woman, whose access to financial wherewithal and purchasing decision-making was more passive and secondhand. The new breed of woman consumer today is educated, informed, and more empowered than ever.

Tips for car dealers:

1. Get your business in order first. That means making sure your showrooms and your environment/individual offices are women friendly.

2. Create a business and marketing plan to increase your business among women. Dealers who made the effort to create a plan have increased their sales among women up to 50%.

3. Put your active listening skills into high gear. Women claim that they are often “not heard” or understood.

4. Be patient. Recognize that women take more time in the sales process. Use this time to learn more about her.

5. Build trust with your women clients. That means returning her calls the same day, calling her quarterly just to connect, create anywhere from 5 to 10 points of contact throughout the year which can include newsletters, emails, holiday cards, etc. The more valuable the client, the more points of contact!

6. Be religious about the seven-step process to selling to women so that you will exceed her expectations and build your business through loyalty and referrals!

Delia Passi is president of MedeliaCommunications and former Group Publisher of Working Woman and Working Mother magazines. She is a nationally recognized speaker, sales trainer and author of the Winning Strategies for Marketing and Selling to Women, audio book series. For more information visit http://www.deliapassi.com.

Delia Passi is the nation’s leading authority on Selling to Women. As President and CEO of MedeliaCommunications, Passi supports companies in their efforts to be the very best in their industry at closing the deal with the woman customer and retaining that customer forever. Passi is a prominent speaker, trains thousands of sales representatives each year on how to better sell to women, and couples through a series of sales development, training programs that she has created. Passi is also the author of Winning the Toughest Customer, The Essential Guide to Selling to Women (Kaplan, 2006)

As a consultant to numerous Fortune 500 companies, Passi has had great success in forging strategic partnerships with corporations through sophisticated and unique programs that increased product/brand visibility, strengthened brand/product position, created greater credibility, and delivered a larger audience among women. Client companies include Washington Mutual, UPS, Xerox, Office Depot, HP and UBS.

Passi’s knowledge is complimented from a successful career of proven sales, marketing, branding, and entrepreneurial experience. Prior to founding MedeliaCommunications, Passi was the Group Publisher of Working Woman and Working Mother magazines. She began her career with the Xerox Corporation and quickly became one of the company’s top producers. It was when she switched to selling advertising that she recognized how a different approach worked so effectively when selling to women, who dominate the publishing environment.

Passi regularly speaks on Selling to Women, Marketing to Women, Target Selling, Target Marketing, Selling to Baby Boomer Women, Selling to Affluent Women, and Selling and Marketing to Women Business Owners across the nation. From 1998-2003, Passi sat on several advisory boards including Women in Communication’s Golf Matrix, Save the Children, NOW, and Boardroom Bound. She recently joined the New World Symphony in Miami as the Branding Committee Co-Chairperson for the Board of Directors.

Passi earned her BA degree in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle, NY. She resides in Aventura, Florida with her husband and three daughters.

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By Kevin Sinclair

You need an article for your newsletter, and you need it now. In fact, you can spare only forty minutes to get the article written, edited, and slotted into place.

Breaking it down, this means, you have to write the first draft in around 30 minutes. Not a lot of time - especially if you do not consider yourself much of a writer. The good news is that you can do it - and do it well. Here is how to generate a 400-500-word article in a short time.

1. Turbo-Outlining.

Give yourself 5-10 minutes for this part of the process. If you already have a topic in mind, you are in front. If not, you have exactly 90 seconds to decide. Presumably you understand where your readers are coming from (if not, you are in big trouble.) Use those 90 seconds to jot down words or phrases that summarize anything that is likely to be causing them a problem. Naturally, this needs to be a problem that YOU can help solve in your article.

From this list, choose the topic that appeals to you most. Now - in three and a half minutes - it is time to outline the article. Use these headers to guide you:

a. State the problem - and promise a solution. (Just jot down quick notes at this stage.)

b. Outline the process for solving the problem. Divide this into 3-5 logical steps. Label each step (this will become a sub-heading in your article).

c. Jot down points you want to make in your conclusion. This can be advice on how to ensure that the problem does not recur, or offer links to resources that can help. End on a positive note that leaves the reader feeling glad that he read your advice.

2. Speed-Writing Your First Draft.

Allow 20-25 minutes to write the first draft. Spend an extra few minutes on the first paragraph. This is where your reader will decide whether to continue reading. Your job is to show you understand exactly what the problem is and to sound confident that you can help them solve it. Do not use long-winded sentences or ramble on about how awful it is - just get to the point. By the end of the first half-dozen sentences, your reader needs to feel connected to read more and find out the solution.

Each of your 3-5 sub-headings should clearly indicate what the following paragraphs contain Remember, many readers skim-read an article to see if it is worth reading. Look at the words you have chosen - can you rephrase these headings to make the whole process sound simpler or faster?

Under each sub-heading, write two or three paragraphs pertaining to the problem-solving strategy you are outlining. Since you are writing this quickly, it is likely you will automatically adopt a forthright, casual tone. If you find yourself writing in overly formal language, stop, and reconsider. The best 'how to' articles use simple language and everyday terminology. Make it as easy as possible for your reader to follow.

The ending is just as important as the opening paragraph. It is vital not to let the article fizzle out in a weak conclusion. You need to leave your reader feeling inspired, energized, and confident that they can follow your advice and fix the problem.

You can:
- tell them how much time/energy/money they will save by following your advice
- Share a 'secret' of some kind that will help them move on to the next step (be more successful, save even more time, etc)
- point them to further helps or resources. (These can be provided by you and your web site, or by others who have a level of expertise.)

3. Tweak and Polish.

After thirty minutes, you should have an excellent basis for your article. If you can afford to take fifteen minutes out at this stage for a cup of coffee or a quick walk, do so. It is always better to take a break before editing your work. If not, just start reading it from the beginning. Check for these things:

a. Spelling and grammar. Your computer should do most of the work here, but a computer can miss typos or offer strange advice when it comes to grammar. You need to read it through yourself for flow and overall impact.

b. Wordy sentences or phrases. Weed them out!

c. Badly-phrased advice. If a sentence does not flow, write it again. Think of how you would explain to someone else in a casual conversation. Does your writing reflect this?

d. Missing steps. When you are familiar with a process, or trouble-shooting, it is all too easy to leave out a step or a small but vital piece of information. Run over the whole process in your mind to make sure you have not left anything out.

Now, you should have a finished article that will prove both interesting and helpful to many of your readers. At worst, it will be competent. At best, it will surprise you with what you can achieve in a short time!

Kevin Sinclair is the publisher and editor of http://besuccessfulnews.com, a site that provides information and articles on how to succeed in your own home or small business.

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By Liz Tahir

Curt and Justin were life long fishing buddies. Now, in their retirement, together, they had taken up the art of ‘do-it-yourself home-improvers’. Curt decided to tackle wallpapering his living room. When he finished the job, he proudly called his friend over to see his handiwork. Justin was very impressed. In fact, he liked it so much; he asked his friend if he could get the same wallpaper for his living room. Their homes were practically identical in size and layout. Curt thought this was a great idea. Therefore, Justin asked him, “how many rolls of wallpaper he bought for the job?” Seven was the reply.

Justin went right to work and when he finished, called his friend over to his house. “Ah, man, that looks really good”, said Curt. Then Justin said to his friend, “But you know, Curt, it’s a funny thing; our living rooms are the same size, but I had two rolls of wallpaper left over! How come?” To which Curt replied, “You, too? That’s exactly what I had left over!”

Poor Justin; he asked his friend the wrong question. He should have asked how many rolls of wallpaper he needed to use for the job, not…how many rolls of wallpaper had Curt bought for the job.

Knowing the right questions to ask can have a dramatic effect on our success. Not having good information, or not getting the answers we need in doing our jobs can make all the difference in the world. What is hard to realize is that this is often of our own doing. How many times have you been surprised to learn of a turn of events and then asked your employees “Why didn’t you tell me that?” only to have they reply “You didn’t ask me.” Since it is illegal to strangle them when they say something like that, the best course is to figure out how to avoid such communication traps.

The secret weapon of power negotiators is being skilled in asking questions. Why? One of the reasons is that questions get the communication going and encourages the other party to talk, to share information with you. In addition, what you always, always, are looking for is information, particularly something you do not know. Even when you think, you know the answers, get in the habit of asking questions; at least, it will confirm your knowledge. In addition, if you have somehow missed asking the right question, the answer you require will come out, the more the other party talks, and you are talking less.

Of course, we are not talking here about hard interrogation. There is a difference between asking relevant questions and the demanding, rat-a-tat-tat fire of interrogation, as if you were the chief of police. Such action can rank anywhere from offensive to intimidating. In addition, you do not want to put people on the defensive. Asking a question like “How could you possibly have made that mistake?” will solve nothing. The person will just feel compelled to defend his actions. Something as if “What do we need to do to avoid this happening again?” is more likely to get you the answers you require. Your goal is to make sure people are comfortable about opening up and communicating with you.

Train yourself to ask open-ended questions, ones that require complete answers, not by just yes or no, but that require longer, answers that are more expansive. Questions that begin with ‘Why’ or ‘What’ or ‘Who’ will tend to elicit more communication. In addition, you will have more chance of getting all the information you need.

I have a question I try to remember to ask every time an associate discusses a situation with me. At the end of our discussion, I ask, “Is there anything else I need to know?” Alternatively, it may take the form of “Is there anything else we need to discuss?” It is the words “anything else” that are important here. Once asked, I pause and wait for a reply. That is my fair warning of their obligation and their opportunity to tell me everything that is relevant to this situation. No surprises later. So get in the habit of performing this little routine. You will have fewer surprises and no one will ever again be able to hide behind the cloak of “well, you didn’t ask me” or “I didn’t know you wanted to know.”

Sometimes, we do not get the answers we need because we do not listen. Learn to be a good listener. Be sensitive to the possibility that you may be asking your associates the right questions, but not listening to them when they try to answer. Alternatively, maybe you are so fast and sure in your own thought process, that you interrupt and do not give them the opportunity to finish what they are saying before you jump in. Alternatively, you finish their answer for them. Curb these tendencies.

Listening is not passive; a good listener can take complete control of an exchange between people. When you listen well, you earn the trust of others. People come to you with their problems, and their opportunities, when they feel they can trust you to listen.

Your ears may be the receptor for the sounds you hear when you are listening, but something else about you is equally important: your eyes. If you are not making good eye contact or are continually moving around, the other person will not “feel” listened to. They will know you did not hear them. Look directly at the person the whole time they are talking. If it is a particularly long dissertation, you can look away or look down to jot a note, but only for a second before looking right back at them. When you do not maintain this direct eye focus, the person will feel that you do not think what they have to say is valuable to you anyway, so why bother fully answering your questions or coming to you with information.

Having good information is critical in business today. It is yours for the (right) asking!

Copyright 2006, Liz Tahir

Liz Tahir is an international marketing consultant, speaker, and seminar leader, whose mission is to help companies be more effective and profitable. Based in New Orleans, LA, USA, she can be contacted at (504)-569-1670; liz@liztahir.com; http://www.liztahir.com.

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By Mark Spall

Most marketing gurus now agree on two key facts that apply to almost any business:

* it takes at least seven ‘touches’ to turn a prospect into a sale.
* it costs at least seven times as much to secure a new customer as to keep an existing one.

Which means every successful business needs to have three tools at its disposal:

* One to secure the loyalty of its customer base.
* A second, to deliver those seven ‘touches’ after a prospective client first makes contact.
* A third, that allows existing satisfied customers to pass referrals to friends, colleagues, and contacts.

In addition, one simple marketing technique can do all three jobs – efficiently, measurably, and cost-effectively. That tool is a carefully crafted and targeted newsletter.

Groaning at the thought of the effort required on your part. Then groan no more! There are companies out there that will design, write, and deliver your newsletter! All you have to do is service the extra business that will generate from your client base.

Knowing there are people who will do the painful stuff for you, read on to find how newsletters make such a difference.

It is a fair bet that someone out there right now is ready to buy what you are selling. However, they will buy from your competition, either because they do not know you, or because they have forgotten about you.

With newsletters, you can reach out on a regular basis to your customer base. This valuable content will raise your profile, encourage repeat business, generate referrals, and be a permanent reminder of your brand and the value you offer.

…but it has to be professional!

Keeping your existing customers should be at the front of your mind. In fact, it should be the first thing you think about when you are looking at the marketing budget. This is where carefully targeted spending can and will deliver the best return on investment.

A quality newsletter, delivered just often enough (but not too often), and offering something genuinely interesting or valuable to your customers, will ensure that customers are:

* reminded about your company, and its products and services, at regular intervals
* inspired and excited by stories from other satisfied clients
* informed about new offerings – and, perhaps, given valuable introductory offers
* encouraged to pass on your details to friends and colleagues

Many businesses make the mistake of writing a newsletter ‘in-house’, – but its common knowledge that unless a business specializes in copywriting and design, it can accidentally create a lasting negative impression, and do more harm than good.

For example:

Imagine: You have just opened a bookstore. Your first customer comes in. They probably will only say ‘hello’ to you. Then they will start looking at the books – browsing. If you are very lucky, they will buy one. More likely, they will put the book back on the shelf, and depart without more ado.

So how would you respond?

Well, you could say ‘Excuse me, are you planning to buy a book?’
You could say, ‘This isn’t a library, you know.’
Alternatively, you could say, ‘That’s an interesting one, isn’t it? Have you seen his latest?’

In other words, you could actively encourage that customer to come back and keep browsing until they find something they want to buy.

A good newsletter is just like that. It was not written to sell your product directly – or at the very least, not all the time. It was written to encourage active browsing. To make your visitors come back to your website, repeatedly, until they are ready to buy. Think about that bookshop again. Suppose, as your browser was leaving, you said this: ‘I can see you’re a keen reader. Would you like to sign up for our free newsletter?’ Why is that so important? Well, think about it. If the customer says ‘yes’ you’re going to get their name and address. You are going to be able to send things to them – and get a better idea of their likes and dislikes.

In addition, you will know that when there is a new thriller on the market, that first customer will be eagerly awaiting the chance to buy it. The equivalent tool on your website is a form inviting visitors to sign up to the newsletter – and it should be there on every page. Because what you really want, is that visitor’s e-mail address – along with their permission to send them your newsletter. In marketing terms, that is pure gold. In the course of time, you will be able to build up an ever-growing list of people who are actively interested in what you do. You really could not ask for much more!

Therefore, your first contact with that customer was not a sale. It was that friendly invitation to sign up for your newsletter. The sale came much later – possibly after six or seven newsletters.

To sum up:

A good newsletter can:

* Secure the loyalty of existing customers – and remind them about the full range of products/services you offer
* Win the confidence and interest of potential new customers who have paid only one visit to your website
* Make it easy for existing customers to pass referrals to people they know who are likely to be interested.

Mark Spall is a Business Coach and helps his clients with practical advice on how to develop their businesses. More on using newsletters to power drive your business can be found at http://tinyurl.com/ylaqew.

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By Juste Gnimavo

There are two types of marketing: unsolicited e-mail (cold selling), and opt-in selling. Keep them in mind when you create your messages and build your subscriber list. I highly recommend you do not engage in cold selling. This is considered spam. If enough people report your address as spam, you will be banned from ISPs and search engines. The occasional sale you see from cold selling will not be enough to compensate for you being blacklisted on the internet.

On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled, bad business. With an opt-in list, people ask to be added to your subscriber database because they are interested in your topic. Opt-in subscribers should always be given the option to opt out.

However, you would be surprised how many people do not bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.

When preparing your autoresponder messages, it is imperative to strike a balance between excitement and hype about your product.

You must avoid wording your messages so they look, feel, and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages. For example, no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph.

Here are also a few other deadly spam sins to avoid:

Just about every e-mail program has built-in spam filters that route unwanted messages to a separate folder, often called a "bulk" folder, whose contents are routinely deleted by either the program or the owner of the account. Following the suggestions above for avoiding spam-type messages will go a long way toward ensuring your autoresponders is not diverted to an early grave.

Here are more tips on beating spam filters and verification programs:

1. On your "Thank You" pages, remind your subscriber:

- His must check his email for a confirmation message from YOUR NAME (or your email address) and must click on the activation link in order to receive YOUR OFFER.

- If he is using spam blockers such as SpamBully, SpamArrest, Earthlink, KnowSpam or FilterMy, and did not get your email: it may have been blocked by his computer's, or ISP's spam filters, or trapped in his spam (or bulk) folder.

- If he does not receive your welcome email, indicate to him to check his trash or spam folders.

2. 4 steps to follow in sending your messages in the mail box of your subscribers.

- Never, begin your subject line with ADV: or include the word "advertisement".

- Never use the word "free" in the subject line-especially in all caps.

- In fact, never use the word FREE (in all caps) anywhere in the message. If possible, avoid using all caps altogether.

- From address: When you set up your web site and associated e- mail accounts, do not name any account sales@yourdomainname.com - this guarantees you an automatic trip to the bulk folder.

- Within the message: Never say "for free? (!)" or use the words "extra income" in the body of your message. Recently, many internet marketers attempting to bypass spam filters have begun breaking up the word "free" anywhere it appears in their sales copy: f-ree or fr.ee are the most commonly used methods.

3. Formatting your autoresponder messages.

Every e-mail program is different, allowing different line lengths for their viewing windows. If your e-mail program allows 75 characters per line, it may look fine on your screen-but when you send it to someone whose program allows only 70 characters per line, those last five characters get moved to the next line and break up your message with those pesky > signs.

Another potential problem is the font you choose.

Fonts like Courier New are fixed-width: every character takes up the same amount of space. However, fonts like Times New Roman and Arial have varying width according to the character.

Do not write your message in 16-point Impact Red or other "flashy" font styles and sizes.

This does not draw attention to your product. It draws attention to your inexperience. For the most part, keep your entire message in the same font and type size, (10-point size is best in nearly every case) and make sure each line is 60 to 65 characters long. When you reach the limit, use a hard return to start the next line rather than allowing your word processing program to wrap the text.

Use emphasis like color, bold and italics sparingly for effect.

4. Structure your messages and make sure you easily keep reading.

Do not stuff your messages with "cool" graphics, animated smiley’s, or a dreaded Flash presentation. This slows down load time considerably, and many people will not wait for your incredible pictures to appear on the screen. Tell them exactly how they will benefit from it, and put substance in your send-outs. People want to know that you know about what you are sharing!

5. Do not use chat language in the text of your message.

Even to people who know what LOL, IMHO, or IOW stand for.

This is not professional and does not score you any "friendly" points. In addition, if your subscribers do not know what these abbreviations stand for, they will be quick to dismiss you as inept. In case, you do not know yourself: LOL=laughing out loud, or laughing on line; IMHO=in my humble opinion, or another meaning.

6. Do remind people that:

1. They are receiving your message because they requested more information, or a friend suggested they would like to receive the information.

2. They can opt out of further messages using a link you have provided at the end of the message.

Keep your messages out of spam oblivion by adhering to these guidelines, and you will see your sales and response rates climb.

Juste GNIMAVO is an Internet Marketer and Owner of http://affiliate-internet-marketing-tips.com. To find Advanced Internet Marketing Secrets and email marketing software visit => http://affiliate-internet-marketing-tips.com internet-marketing-tips.com

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By Marc de Bruin

It is not what you know; it is whom you know. That saying goes around quite a lot. It definitely has a lot truth in it. I do not think it is the only truth about getting and keeping your business up and running. There are many, many more options. For the sake of this article, I will focus on networking as a client generator, and it can make you see the usefulness of having many business relations.

Networking forms a very important part of every small and medium sized business owner’s activities. There is a lot of business done over breakfasts, beers and barbecues with fellow business people. Let’s face it; it’s an easy way. Not only can you have a good time getting together for a couple of drinks, when you know it can benefit your business, as well, the fun just gets better!

When I first started as an attorney in the Netherlands, I didn’t understand much about the concept of networking. I didn’t even have a concept. The older partners suggested that I join groups like Rotary or Lions, and business oriented ones. I started to get an idea. The joining wasn’t for the fun; ultimately, I had to join the groups for the good of the firm and my practice.

I didn’t particularly like the whole idea of joining up with people, not because of me as a person, but because of the potential business that might come from being part of the group. That didn’t align with my values at the time (we’re talking 1994-1997). Now, several years later, and immigrated to Australia, I honestly enjoy networking, and am always on the lookout for other interest groups I can join.

It took me years to see and understand the value of networking in terms of creating relationships and building up businesses, and in my current practice, I absolutely make a point of stressing the importance of it to my clients.

For me, the value of knowing people became very apparent, when I moved to Australia with my family. Knowing no one at first, starting completely afresh with no history whatsoever, networking has proven highly valuable in getting my Coaching and Body Stress Release practices running. I linked up with Toastmasters International and two breakfast business referral groups, created a Dutch networking group, and set up a “coaches coffee club”, together with a fellow business coach.

My intentions were two-fold: getting to know people for the sake of getting to know them and to build new friendships, and of course for the sake of establishing business relationships and promoting my work. The two go very well together. There is not a part in me anymore that feels uncomfortable with it. Establishing friendships often is serious, and establishing business relationships often means friendships.

If you are serious about getting and keeping your business running, I urge you to look at many networking opportunities. I must confess, my personality type, (according to the Myers Briggs Type Indicator), is not naturally inclined to network and mingle easily, so for me, it was a learning curve. Factually, tapping into networks is so valuable, and made doing so a lot easier. Do not get discouraged. If you do not particularly like large crowds, just be clear about your outcome, and enjoy the process!

Here are a couple of resources for you to tap into when you are looking for networking opportunities:

- Referral Groups: Breakfast Network International (BNI), the Leads Club, local business referral groups, to be found via your Chamber of Commerce or Small Business Field Officer (or similar authority).

- Service Clubs: Lions, Rotary, Zonta, Kiwanis, Round Table, Junior Chamber, Soroptimist, to name but a few.

- Public Speaking Groups: Toastmasters International, Rostrum, National Speakers Association, etc.

- Special interest groups within your line of work, in my case for instance the International Coaching Federation, the Australian Life Coaching Society, Coachville. There are many others to be found in your specific expertise.

- Local business groups like Chambers of Commerce, Business Women’s Networks, Networking events organized by local government, etc.

- Self-initiated interest groups, like my Dutch networking group, the Coaches Coffee Club, etc.

- Local hobby groups: bridge, crafts, cars, motors, plants, or whatever it is that takes your fancy.

- Any other online and offline networks you can find in local, daily, or weekly newspapers, on the internet, through referrals, in Yellow Pages, and via local business advise bureaus. You will have to keep your eyes peeled for opportunities, and scour through all available means of communication.

- Make “being in contact” a structural thing on your to-do list. If you haven’t spoken to someone you know for a couple of months, send him/her an email, or give him/her a ring. They’ll appreciate it, and brings you back into their awareness, which is where you want to be for sure!

Go out and do something. Sitting still and waiting for the clients/customers to come in based upon your current contact lists may pay off in the long run, if you are able to stick around long enough…..It is smarter to take pro-active action, and create your own network of people you meet or speak to regularly. This will absolutely increase your business volume in the short term, and give you a very steady base in the future as well.

Marc is a certified life/business coach, master NLP Practitioner on the Sunshine Coast in Queensland, Australia. He specializes in restoring people's health, and coaching professionals and small business owners at critical junctions in their careers and/or lives, so they can move to the "next level".

Marc de Bruin is a certified life/business coach and master NLP practitioner on the Sunshine Coast in Queensland, Australia. Email him for a free phone or face-to-face session on marc@landmarc.info

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By Michael Senoff

One of the big Internet marketing breakthroughs you may hear people talking about is using direct mail.

In other words, getting the postal addresses of your email list and sending them offline offers. Many of the top Internet marketers in the world do this and swear they double, triple, even quadruple their sales.

I believe this to be true from my own tests and observations as well. What is even more exciting is that many of these experts are renting lists of offline people and driving them to their websites to capture their email addresses. In other words, expanding their email lists using offline lists.

However, if you decide to do this, you must be careful from whom you get your lists. There is an art to finding a good mailing list and most Internet marketers have not really had a chance to learn about it.

This brings me to a recent interview I did with legendary copywriter Bob Bly. Bob gave me a great tip on making the whole list renting issue painless and easy.

He said, "Never, ever rent a list from a list owner." Why, because you are obviously not going to get an unbiased answer when you inquire as to the quality of the list. A list owner can, (and probably will in many cases), tell you whatever you want to hear.

Bob said always go to a good list broker. A list broker is someone who finds lists for you, does all the work, and then delivers you the exact list you are looking for.

The way Bob explained it to me was it costs you nothing to use a list broker since the list owner, not you, pays him. Plus, it is in the broker's best interest to please you and give you what you want since he wants your repeat business. If he messes around and gives you a non-responsive list, or does not actually go the extra mile to make sure you are happy and successful and make money from your mailing, then he knows you probably will not be back.

This may sound like simple advice. But the fact is most Internet marketers have never dealt with offline lists before, and it can be a very different animal than online lists and joint ventures.

And so, if you are going to be expanding your Internet marketing business by going to offline lists and trying to drive them to your online list, make sure you consider the advice Bob gave in the interview.

It could save you a lot of time, money and frustration.

For 117-hour marketing advice from gurus in all aspects of direct mail marketing, go to Michael Senoff's http://www.hardtofindseminars.com/audioclips.htm

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By Diana D'Itri

Getting prospects is only one piece of the sales puzzle. Once you have interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not your friend. You must convince that prospect, as quickly as possible, that you are the best candidate for the job. If you are not expeditious in conveying your credibility and ability to measure up, then you could lose that prospect to your ever-awaiting competition.

With that said, competition is not always a bad thing. Especially if you can prove that, you are better than they are.

How do you prove that you are as good as you say you are? Use authentic customer audio testimonials to say it for you. Your best customers have a compelling story to tell others about their experience with you and their positive word of mouth can convince your prospects to do business with you.

With so much deceit and hype these days in advertising, an actual heartfelt testimonial heard from a happy satisfied customer, can be the tiebreaker that makes your prospect choose your business over your competition.

We have all been there. Desperate for help with a particular need, perhaps our roof is leaking or we need a new doctor, whatever the product or service, a referral is comforting when we are in critical need of a good service provider.

If we do not have a first hand referral from a friend or colleague, would we settle for a second or even third hand referral? Sure, we would.

The human psyche likes to be reassured when dishing out hard-earned cash for a product or service. Almost any referral is better than no referral, when it comes to entrusting our homes and lives to someone.

Have you noticed you are more inclined to go to a movie or a restaurant when someone else said how good it was? It did not matter whether you knew the person giving the referral or not. Their first hand experience transferred to you, boosted your comfort level and propelled you to go see that movie or eat at that restaurant the next time you were in the neighborhood.

I have a friend, who every time he orders from a menu at a restaurant, asks the server for their opinion about what is good on the menu. He likes the reassurance he gets from their recommendation and it affects his decision on what menu item he tries.

While it is true most businesses have written client testimonials displayed on their web sites and office coffee tables, unless those testimonials are from well-known businesses, sometimes written testimonials are often glossed over.

However, there is an amazing thing that happens when a real customer speaks from the heart, and the listener senses the honesty in the person's voice.

If it is a put on, insincere, most people can tell the difference. When it is heartfelt, that is what moves the listener. It is what they hear.

Just think about the radio. Numerous products are sold by a voice coming through a speaker.

With audio testimonials, your business can compete with the big boys. Recently, Mercury Car Insurance used testimonials to sell their services on television. It must have worked because, for months, they featured the testimonials in many commercials. Just listen to the radio or watch television to observe how many successful companies still use testimonials to support their claims.

There are two ways to capture a live audio testimonial from a satisfied customer and there are several places to showcase them once you have them.

With the increase in broadband capabilities on the Internet these past few years, the Web is one place that audio and/or video testimonials can be effective.

If your customer is a truly satisfied one, then he or she is always happy to oblige by recording a positive testimonial about their experience with your business. However, remember, because they are important to you, be extra kind to them by making the experience as painless as possible. Sticking a camera in front of their face and asking them to answer questions will be challenging for you and them, and does not always result in the best testimonial (unless your clients are actors or used to being in front of a camera). Most likely, your customer participant will feel more comfortable giving his or her testimonial over the telephone, which will create a more authent