MLM The Easy Way - RAn Update http://www.blogmoneymiracle.com en-us EasyRSS
by Shrinivas Vaidya

Do you know that all you need is 95 characters to survive on the Internet? The online world is not at all different from the usual offline world -- what we call the real world. Google, the busiest search engine on the Internet, started to sell advertising space on the search engine result pages in March, 2002. Instead of talking about this system, I'd like to try to answer a few questions.

* How does the system work?

It's very simple to understand. You go to Google.com, do a search and, when the search results show up, apart from the normal search results, Google also shows the ads of those advertisers who have decided to pay for that particular keyword to Google. The "paying" process in this case is a "bid" because pricing and position are determined on an auction basis.

* How much are the bids on keywords?

This is very difficult to answer. It's like real estate rates ... they entirely depend upon demand and supply of information for which the keyword is associated to.

But, one very important point here is that Google AdWords is a Pay Per Click system. This means it costs nothing to just show your ads on the Google search results pages. But, if someone clicks on your ad, Google will charge your credit card the bid mount that you have selected.

* What kinds of ads can I write?

These are normal text ads, limited to 25 characters for the title, 35 characters for the first description line, and 35 characters for the second description line. These total just 95 characters (including spaces). That's it. You get just 95 characters to show your creativity and drive traffic. Below these words, Google will also display the Website address you're advertising.

* How much time does it take to show up the ads on the search result pages?

Instantly. The moment you save your ad in the account panel, your ad becomes "active" and, depending upon the demand for the keywords you have selected, you start receiving traffic to your Website.

* How many keywords can I bid on for a given ad.

It entirely depends upon how much targeted traffic you want to your Website. It's quite obvious that bidding on more keywords will expose your ad to more search results and, thus, you can expect more traffic.

The AdWords system has a facility to create ad groups within your account and each ad group can take up to 1000 keywords.

This was a simple overview of the Google AdWords system for beginners. I hope it will help encourage you to study, in depth, more AdWords strategies that can create wonders for your online business.

Copyright, Shrinivas Vaidya

AdWords is the registered trademark of Google Inc.

Learn how ordinary people are earning a loads of cash with AdWords. Subscribe to a FREE 5-day FREE e-course and get the insiders secrets that can double your Website traffic by spending less even on highly competitive keywords. Visit http://www.PayPerClickWonders.com to start TODAY.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Aran Kay

To view where the facts came from to write this article, please click on the links below:

1. Jakob Nielsen for Sun MicroSystems (http://www.sun.com/980713/webwriting/)
2. Stanford Poynter Project (http://www.poynterextra.org/et/i.htm)

This article will highlight the differences between writing copy for the web and writing copy for print. Some of these facts go against intuition and against cultural norms. However, these facts detail how people read on the web.

There is no use in arguing against them. Instead, you should embrace them and use this knowledge to your advantage. Here is what the facts are and how they are going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it is not towards the graphics or photos like in print advertising. Instead, your prospects eyes will first go to the copy, specifically, your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy, not graphics.

Most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics will not make a prospect stay on your website. However, a strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That is a big no-no, because it will never be read.

You have to have your call to action and order information presented early on your web page to ensure it is read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

How long will an average user look at your banner ad? 1.25 seconds. That is just enough time to perceive one image or six words (based on college student's average reading speed of 350 words/minute).

Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Reading from a computer screen causes a person's reading speed to slow by 25%, when compared to reading print. This means reading long copy online can be very frustrating. Break up the copy to help users through.

Have a few one-line paragraphs.

Use headlines and sub-heads to summarize information. Users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you have not made your web page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline-to-headline, sub-head to sub-head, picking up only the larger, bolded, or italicized copy.

Your sales message has to be read by both scanners and word-by-word readers. Therefore, all your major selling points, benefits, call to action, and order info must be in easily scannable type.

Otherwise, your website will only generate 21% of the sales. In addition, for the money you put into your website, which is not good enough.

So, if online reading is so different from offline reading. Clearly, your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in the end.

Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. He has written numerous marketing articles, and includes a selection of them on his web site. http://www.ProfessionalCopy.ca is also your source for "The 52 Best Marketing Web Sites." It is a great resource and yours FREE just for visiting his web site.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Dee Cohen

Writing articles are effective ways to get one-way links to your site, as well as, to have people learn more about your website or service. There are ways to do this that can make you more successful versus having your articles be overlooked and not considered.

Shane Pearce has written the ‘Lazy Man's Guide to Article Writing’, which outlines some helpful tips. I was impressed with his tip that when you submit your article to an ezine publisher or a webmaster, you can offer that he uses his own affiliate link in place of your own. For instance, if you have written an article on motivation and have a link to a Clickbank ebook on motivation and goals, you can offer the publisher that he uses his own affiliate id instead of yours. What this means is that the ezine or website publisher will be getting a free article already written with a link that may give him some monetary income. You would still have your own information in your resource box at the end, so people can click to your website, as well. Think about what the website publisher you write to will get out of the exchange and find a way to make his or her life easier.

Other tips he gives are to read ‘Frequently Asked Questions’ to find out what people want to know about in terms of popular topics. Shane discusses how to make a viral ebook based on a FAQ niche that can be passed around. If there are frequently asked questions on a topic, it is a sign that the topic has an interest, as well as, there may be an interest in some guide or tutorial.

In addition, I like the sample autoresponder examples he uses with different ideas for a signature file at the end of one's article. I think he is very good at showing how to integrate a couple of affiliate links without being pushy. He recommends sending people to opt-in to a mailing list as part of your signature file.

Another section I found useful discusses how to create checklists and use them both for your website and in articles that lead back to your website. People like checklists. Shane discusses how to use these. They also help break through writer's block or paralysis because you can have a list of steps.

There are ideas given about utilizing both 2-tier affiliate programs and residual income programs that will help you keep you earning as your articles circulate around the net. Shane gives some interesting suggestions on types of sites that work for this.


I also like that Shane gives an example of a flop he did of an unsuccessful attempt at marketing. He analyzes it and compares it to something someone else wrote he feels was better expressed. It is a very interesting study covering various ways to get your articles noticed and published. I publish articles regularly but learned some valuable tips from this ebook.

Dee Cohen is an author and publisher at http://www.socialsitesmarketing.com/article-writing.html; you can visit to learn effective ways to gain traffic by writing free articles.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Shane Hunte

Why is article marketing so great? Why do the greatest marketers on the planet employ this method of marketing?

The greatest remain in the front seat because they know what works. The fact that they continue to use article marketing as one of their main methods of marketing shows. You guessed it, article-marketing works for them.

The possibilities for your articles are endless. It is an investment of time and not money, which makes it cost effective. All you need is patience and commitment and you will succeed with this marketing method.

The greatest marketers use this method because:

It is cost effective. Actually, let me tell you plan and simple, there is no cost to do this, it is free.

It builds credibility and expert status on the internet on any subject there is under the sun.

It drives floods of traffic to you promotions.

You reach a laser-targeted audience with you articles.

This method proves to give you quality back-links to your website, and subsequently, raise your website rankings, which equals more traffic.

These are just previews of the wealth that article writing can bring to you. Although these are not all the reasons, these should be enough reasons for you to use this method of marketing.

The most successful people have one thing in common; they copy the best, as we can see, the best marketers all said yes to article marketing as one of their most frequently used internet-marketing methods.

What is the magical blue print for writing articles like the big guns?

Here is the step-by-step blue print that the greatest use to build their articles at lightening speed:

Step 1. Plan your article.

This may sound elementary but very few people can write articles and they try to skip this step entirely.

When you plan your article, it makes it easier to write on the topic that you choose. You need to dedicate time for this step because it is the doorway for the other steps to follow.

Step 2. Brainstorm your article topic.

What are you going to write about and why? Do people want this information? Can you solve a problem that others have? Asking yourself these questions coupled with a little research can get you a long way.

Step 3. Brainstorming your article points and organizing them.

You have a good topic. Now, what are the points that you want to discuss on that topic? Organize these topics into the order in which you want to hit on them first, and then expand on it.

Step 4. Write selflessly about the topic to give quality information to your readers.

This often separates the good from the great. People want information that helps them solve a problem. We usually get the wrong idea with this form of marketing and dive into a sales letter for a product we promote.

You are not promoting a product right now. You are trying to build your credibility in the minds of readers.

This will make them trust you more. They will be more open-minded to your recommendations for your promotions. Sales letters not only will it turn off readers, it also turns off publishers to post your articles on their sites because it is not of value to their website traffic.

Step 5. Double check and triple check your article for mistakes.

You do not want your articles filled with spelling errors and other major or minor mistakes because this will make people not like your writing.

Publishers will review your pieces. If multiple errors show, then it will not be submitted to their audience.

Print out the article, read it aloud, and pass it to a close friend to read it for you, and provide and objective opinion on what they think about your article. Two sets of eyes are better to find mistakes. Use the feedback you get to write better.

Now that you have a simple blue print to follow, consider using it to write articles. Article marketing is the lifeblood for many great marketers out there and you should make it part of your marketing plans. It continuously adds $150-$200 a day to the pockets of those who use it. Maybe that alone could be your motivation to try.

Shane Hunte is an experienced internet marketer who makes a full time income online. If you to would like to learn the simplest way to make money online then learn article marketing. Go to http://www.internetrevinue.com/Jim_Edwards.html to find out everything you need to know today about profiting fast using your own articles.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Jeff Neil

Usually when we think of multilevel marketing, what comes to mind is recruiting. We try to find people who want to earn money from home, and then convince them to join our opportunity. Convincing is the key word here. Nobody wants to join a convincing business. However, that is what we do in our industry.

Then we wonder why we have a hard time building a solid organization.

Initially, people join an mlm opportunity for the money. I mean, that is why we do this, for the money right?

Maybe.

If you look at the leaders in this industry, and in your own organization, I mean really look. You will see they offer something to their downline more than just “How to Make Money". Because the ‘how-to's’ can be found in your local bookstore, or even the public library.

Sorry to tell you, but just the "how-to's" will never be enough.

One of the things your leaders are doing is they are busy climbing the mountain. They are going on ahead of the pack. They make sure the mountain is safe to climb. While you are climbing that mountain, your leaders are encouraging you. As if to say "Yeah, you can do it, if I made it this far so can you".

Your leaders are also yelling down to you, they are pointing out where the rocks are. In addition, giving advice on how to go over the rocks, or under them, or around them. A great leader will even try to get you up the mountain even higher than the leader is.

Remember, MLM is certainly not the only way to make money. Just watch late night television.

Pretend you watched some infomercial on TV, and ended up buying an ATM machine, or some Internet Kiosk Thingy. Are those companies going to do all the stuff your upline does? No. They will not, "because they don't care about you.” However, your upline does!

It is this extra attention. The caring leadership. The built in self-development that appeals to so many people. In addition, do not forget, people are becoming more spiritually aware than ever before.

I am not talking religion here either. People are tired of the corporate, do not give a damn rat race, tread mill, life they are living. They want purpose, and passion. People want to feel good inside. They want to feel important.

Like they belong to something, a movement. In addition, they want to feel that what they are doing with their lives is of value to other people. Because when you uncover all the B.S., people, almost all people, are really, nice.

So let us point this back to you. I know you are a nice person. However, what can you do to inspire people? If you can inspire others, you will set yourself apart from all the other, "please join me" net workers.

In addition, you do want that, right?

So first, forget about the money. The money will come. However, stop focusing on it when you are dealing with people. Think about your vision, and all that when you are alone.

Pretend you are doing mlm free. As a volunteer thing. Alternatively, charity. Ask yourself why. With the money issue gone, why would you do mlm? If you cannot find an answer, you are in the wrong industry. Go sell vacuum cleaners or something.

Because if you do not love this, if you do not feel this business, people will not follow you. In addition, you will never be able to grow much of a downline.

Find the desire to be better, to do more, to grow as a human being, and to bring up as many people as you can along the way. Think about how you can give increase to everyone you meet. Even if you have no intentions to do business with them.

Think about what your purpose is. It does not have to be to save the world, just something you feel very strongly about. In addition, how being in the network marketing industry is helping you with your purpose.

In addition, you need to have confidence. Yes, things can get scary. However, just do a tiny little thing you have never done before. Something small that you know will help you or others. Then do just a tiny little bit more.

All those little actions will become big actions. You will build your confidence and be someone who takes big actions.

If you think about it, you already know what to do. Because growing yourself and others is a very natural thing. Just allow yourself to do it. In addition, fine-tune it as you go along.

Jeff Neil is a tattooed, bald headed ex-cop who sells candles in his spare time. However, you do not care about that. What you might care about is how to be a leader in this industry. Find out at his mlm blog http://www.4mlm.com/category/mlm-leadership/.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. It is the essential part of your online success on the Internet.

You have to take into consideration the following:
1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend, and backend

Each step plays an important role to your success in your Internet Marketing Strategy Planning. If you miss one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Find a large and easy to reach niche market to promote your product. From here, you can go to Free Keywords tools and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food For Sale”, when you search that on Google, there are actually 5,650,000 which is seriously not a lot of competition but you also have to check is there a demand for it by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that demands it.

Example the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat.”

3. Setup your website.

After you have decided what product or service you want to sell online, you would want to setup a website to promote your product. The best way to do it is by creating a Blog talking only about Dog Food that is for Sale, because Google and Yahoo search-engines love Blogs so much. You virtually get listed just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be ‘cached’ into the search engine.

4. Have great sales copy (your 24/7 sales man).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term sales copy, I was totally stunted how important it was to have a sales copy.

Depending on how good your copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you can try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

This is another important step that many do not have. It is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested to know more about what you are promoting in your opt-in page. This is a way to build your email list, and keep, and send them information or promotion products to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website easily. The good thing about Blogs is that you can ping the search engines to spider your site easily and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive and keep on driving traffic from your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see great massive results after 3 months upon setup. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://GatherSuccess.com. Get the right Internet Marketing Strategy for your Internet Business with our free resource of Tutorials, Video and much more...

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Jerry Oakman

Fact number 1: Kids in high school are making thousands of dollars every month with AdSense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing AdSense ads on their web site or blog.

These are just some of the “super AdSense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting AdSense sites.

Anyone, any age, and gender can become money generating AdSense publishers, as long as, he or she has what it takes. How does one go about this Internet advertising?

Writing articles for AdSense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles are now the latest in marketing buzz.

Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals.

Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why do not all these web site owners write and submit their own articles, if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them, and get targeted traffic to their websites. They get the services of those who can spare some time to write the articles that can cater to their site purpose, and still turn out good quality and unique work.

To get into the AdSense marketing business, to start earning some good cash, ask yourself, did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners who want to make money online and do it from home.

With the boom in the AdSense market comes the need for sites to want fresh, quality, and original keyword rich content.

This way, web site owners can have a steady supply of articles with the proper keywords that relate to their site contents. The result of this is in the sites page rank when indexed by the search engines.

This, in turn, gets more AdSense ads to show above, below, or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword, or phrase rich articles with links to your website in the resource box.

Then build a website or web page with targeted keyword or phrase rich, original content for the targeted traffic that originates from the articles you wrote. Finally, you will have Google AdSense ads that are targeted to your keyword or phrase rich, original content site where visitors will get to visit when they come looking for information.

This is a win-win situation, if you think more about it. It is a favor for persons looking for quality content and information. It is a win-win for the persons writing the original content articles. In addition, also for the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales, but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

Therefore, who else wants to start earning money with AdSense? You?

Everyone. Anybody. Internet marketing has many opportunities wide open for this group of people. Writing articles and using AdSense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better, not be left behind the many who are making millions already.

Visit: http://adsense.awardspace.biz

Jerry Oakman webmaster, SEO specialist & internet marketer from Y2K, some of his "must see" projects are:

http://adsense.awardspace.biz
http://articles.awardspace.biz
http://directories.awardspace.biz

where you can find free FFA, eZines, article posting & SEO news, eBooks, viral stuff, internet marketing tools, video tutorials, current eBusiness information and more.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Paul Mccord

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new clientele is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass direct mail, advertising, or purchasing leads, would you be willing to implement it? Of course, you would!

Taking the time and effort to keep in contact with past clients will grow your business through new direct sales to the client and generating referrals to qualified prospects.

Often sales people complain that keeping in touch with past clients takes too much time, effort, and money. Considering the return on investment, this is not true—at least for most sales people. The key is finding a way to communicate that is time efficient, relatively inexpensive, and effective.

Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if possible.

What is a “touch?” A touch is any communication from you to your client—email, telephone call, snail mail, postcard, holiday card, in-person meeting, or any other method of getting in front of your customer. If you are communicating with the client, you are touching them.

What is the most effective way to touch your past clients? Studies have shown that there is not a “best” way to touch the client, but rather, the most effective client communication programs enlists a number of communication formats.

Is sending 14 emails a year effective? Is sending 14 snail mail pieces a better choice? Is making 14 phone calls a better option? Is sending 14 postcards a viable option? What alternatives will work the best? However, constructing a campaign using a combination of these methods could be a very effective program. For instance, setting a marketing calendar to send 4 postcards per year, 6 emails, 2 snail mail letters, one phone call, and one holiday card during the course of the year allows you to touch your clients approximately once every 3 ½ weeks during the course of the year.

However, what do you send? What do you say 14 times during the course of the year? The content of your communication is just as important as the fact that you sent something. When you communicate with a past client, the fact that you have something in front of a previous customer is not necessarily a good thing, in and of itself.

Many traditional marketers will disagree. Much traditional thinking says that any time you get your name in front a client it is a good thing. However, is a 3-second trip to the trash for your expensive postcard or letter the best use of your money?

Whether or not your communication campaign is effective will depend on what you are communicating. If you send junk, just to send something, your customer will quickly learn to ignore you and your communications and everything you send will take that 3-secnd trip to the trash. On the other hand, if your communications offer something of interest and value, you will train your client to pay attention to you.

Which would you rather have: a client that ignores you or one that pays attention to you?

I assume you would rather have a client that pays attention to you. To train your clients to pay attention, and, therefore, to keep you at the top of their mind, you must figure out how to send them communications that give them value. Can you offer a special for them or someone they refer to you? Can you provide them an annual or semi-annual update on their purchase? Can you send or email them articles of interest that relate to their purchase or an interest of theirs? What you send does not have to be large or costly—it just needs to be of interest to the client.

A program such as this requires thought and considerable customization of content, but the payoff can be enormous. Think about what you are sending and what it will—or will not—communicate about you and your business. If you want your clients to think of you and not ignore you, then take the time and the effort to make sure you are sending value. If you are not sure it has value, it probably does not. Marketing to your client database should be at the top of your “to do” list and your campaign should be constructed with the thought and care as if you were marketing to the most important people in the world, because for you, they are.

Author and trainer, Paul McCord is a leading authority on prospecting, referral selling, and personal marketing. His book, Creating a Million Dollar a Year Sales Income (John Wiley & Sons) teaches the strategies the million dollars a year sales superstars use. http://www.powerreferralselling.com

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php

By Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

Do this in a variety of ways. Follow some basics steps to ensure retention. Here are some tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you are sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company where they are buying.

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number, and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plans focus on up-sell while others may only focus on retention. Base the communication plan you implement on the proper categorization of your customer.

3. Show your thanks. Once you have acquired a customer, do not forget to thank them. This may seem trite. However, done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they have made and the company they have chosen.

4. Provide consistency among all touch points. Once you have acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they have purchased a product and received an answer to their question, then they call the following day only to receive a different answer, they are going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they will be willing to forgo a better price or promise of a better deal elsewhere.

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, with exposure to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a good practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it is useful to reinforce your brand. (Note: be sure to get permission to publish a customer’s testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Do not overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. In addition, most importantly, remember to thank your customers for choosing your company, product or service.

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Clarence Binayu

The humdrum existence of going to the office, day after day, doing the usual 8 to 5 shift, is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect. Doing work at home is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the Internet has given birth to a business that has given some people practically new lives.

This particular business allows people to work at home under flexible working hours without a boss screaming at you, no one putting pressure on everyone about the deadline at hand, or the clutter of messy paperwork that needs completion, at the soonest possible moment. Those who are into affiliate marketing, experience these conveniences, the newest way to earn money without having to go through all sorts of routines found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. The website owned by the affiliate advertises and markets the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website, it promotes the one owned by the affiliate; the affiliate receives a commission. This is in recognition of his effort to help the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able to tread through the industry with confidence and self-assurance. Another factor one needs to be able to break in is knowledge. Knowledge about this business is very important as it dictates the actions taken by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He or she is an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are those who know the business better than the affiliate managers because of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and auto responder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products market better whenever you provide enough information about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them repeatedly.

The most important thing one should remember, if he wants to become a super affiliate, is to treat affiliate marketing as a business first. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 8-5 shift. A career as a super affiliate in the business, which will change his life forever, could possibly take that unexciting job’s place.

Clarence Binayu is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php

By M.Planet Lubowa

Every successful online marketer says this is the bar-none, top-of-the-list, number one-way to guaranteed success for any online venture.

What is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet, word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service. Could you imagine never spending money on advertising, but always having a steady stream of customers on your doorstep begging for your product or service?

This word of mouth is what we call viral marketing.

However, word of mouth does not come easily. There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you will have is negative.

I am sure you have heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers are not happy, you will have to work ten times harder and spend more money on advertising to sell your product.

You can benefit from positive word of mouth two ways. These are:

1. It is free advertising. This is self-explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they have had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they will instantly trust you. Trust is a huge barrier to break down when it comes to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building. List building by referring ten people from your own efforts, and then these ten will go on to build your list up, to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, look below. Your list can grow exponentially without you ever even having to lift a finger again. This is a completely new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let us say you enroll SEVEN people from your paid advertising or any other form of advertising. Seven is still conservative for a completely FREE program... In addition, let us say each of those seven told seven people and enrolled them and each of those enrolled seven people and so on…

That would look like this:

YOU
1x7 Members =7
7x7 Members =49
49x7 Members =343
343 x7 Members =2,401
2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! In addition, you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That would be a whopping 111,110 subscribers!) Or 20? I will not even do the math on that one, because frankly, you would not believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it is all free advertising!

If you think, the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now FREE!

When Yanik started out several years ago, he did not even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a lifetime.

That is how powerful viral marketing is. Do not skimp on using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa. M. Planet viral Internet marketing websites. For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php

By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Linda Miller

Anyone can launch a new product. Making it take off requires marketing. However, keeping a product above the crowd requires advertising with all the right elements, including effective copy.

Advertising copy can be as simple as a slogan or as extensive as an editorial. The key is not in how much you say, but what you say. The success of your product rests on effective copy that conveys a clear message about the product. With an obscure message, or no message at all, the product will have very little chance of taking off.

Creating effective advertising starts with knowing the key elements to a successful ad:

The Headline

To be effective, headlines must be clear and bold. A short burst of carefully chosen words has the best chance of being noticed, and will convey a strong and memorable message. These words can be intriguing, dramatic, elegant, dignified, silly or grand. Choosing effective copy depends entirely on your target market or audience. Know your market, and you will understand what words will catch the eye and motive the customers to read on. Your headline needs to convey a very clear message.

* Free Offers: Try grabbing your audience's attention with the "shocking claim" technique. "Half Price" and "Free Offer" are often used to get attention. Just make sure that you are able to follow through on the claim. Do not use the old "Store Closing" technique if you do not intend to shut down. This just causes distrust.

* KISS: Keep it Simple, Stupid. Alternatively, if you just cannot decide what to edit out of your headline copy, you can always add a sub-heading. Be sure that the secondary text improves on the headline.

* Logo: Every successful business has a logo. Develop a logo and use it every time you advertise. Nike could put its trademark "swoosh" on a blank page of paper, with no other copy or graphics, and everyone will still know it is a Nike ad. Logos are effective eye-catchers and give a company an identity. Once your logo is established, people will recognize an ad for your business before they even read the copy.

* Satisfy a Need: Give customers a reason to buy your product of service. Determine what niche your business can fill, and focus your advertising copy on that area. Why should people buy your product rather than go to the competitor? You need to convince your audience they need your product. If created with discretion, your ad can even make them feel foolish for not buying your product.

* Key words: Highlight important words in your text with bold type, underlining and different fonts, or with the use of color. While your headline is most important, you can create effective copy by making key words stand out.

* Toot Your Horn: Do not be afraid to highlight the features, virtues, and attributes of your product or service. Bear in mind the areas that are most important to your clients. However, remember to keep it honest. If your restaurant serves award-winning pie but lousy coffee, advertise your pie. Do not mention the coffee.

* What is In It for You: Remind your customer of unique benefits you can provide. Tell them about free bonuses, money back guarantees, time-limited offers, or special discounts to customers. Use incentives to stretch the pulling power of your ad.

* Keep it Short: Use short sentences. Try sentence fragments. These get attention. Fewer words work with skim readers.

* Awesome Adjectives: Use attention-grabbing adjectives to your advantage, but stay away from over-used phrases and clichs. Terms like unbelievable, super, ultra, astonishing, and incredible are not that special anymore. Stay away from clichs as well. Intelligent readers feel annoyed and patronized when faced with statements like "You don't' want to miss this sale."

Graphics

Effective advertising achieves the right balance of clever copy and eye-catching graphics.

* Photography: If a picture tells a thousand words, make sure the photograph or illustration you choose puts your product in its best possible light. Provide a high-resolution photo or a professionally created illustration. Make sure your audience gets a clear image of your product, or is intrigued enough to find out more information.

* Proof: If your ad is making a claim about quality, back it up. Use colorful charts, graphs, and other details to support your claim, and satisfy any lingering doubts in your readers' minds.

Other Elements of Effective Copy

* Contact Information: Invite customers to act. Let them know where they can find your product. Provide a website, telephone number, address or retail outlet. Do not assume that people will know where to find you.

* Disclaimer: This is usually located at the bottom center or the bottom right hand of the page. Disclaimers cover the legal aspects of your advertising claims, such as "some conditions apply" or "limited time offer". You will likely want to use a smaller font size for the disclaimer, but do not make it so tiny that it looks like you have something to hide.

* White Space: Sometimes a message that reads loud and clear can say almost nothing at all. White space can be extremely eye-catching, because other advertisers cram as much copy as possible into an ad. Advertisers in traditional media have used white space as a marketing tactic for many years, and now the trend is shifting to Internet advertisers. Allowing ample white space makes your ad easier to read and infinitely more effective.

The first step to making a sale is selling your product. Effective copy and smart advertising techniques are essential in getting attention and establishing an audience. Include the key elements in your advertising, and increase your chances of success.

Linda Miller contributes to several web sites, such as http://wetid.com and http://nugoz.com

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chums who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more people have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see a few more stores popping-up and you will be, yes, we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-fewer purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion, as the first step.

Search Engine Optimization and postings, Link Exchanges, Affiliate Programs, and Banner Advertising are some of those techniques that have been used for this purpose by most of the online business owners for a long time. Though this had been enough for your market presence and brand building a few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system being built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote his or her business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre for Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. In addition, viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical expertise.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business, or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool, where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video. Those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like, "Order Now!" just below a video that shows the promotional video, below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page, ordering page, or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast-paced advertising matter customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! In addition, making the viewers click on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners. You can show your promotional video in the banner, and make your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it wherever you want to place the banner. It is that simple.

Email Signature Tool

Did you even know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than three hops from the originator. It means there is an elevated chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi-level marketing basics, then you would definitely understand the chances that your emails would be read by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked it shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page, and even on the Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To be listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added as a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

Therefore, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Robert Wilkinson

This article is geared towards small and medium enterprises requiring runs of 100,000 pieces or less. The same advice applies to larger runs too, but it's not quite as big an issue. On the larger runs, the high setup costs I mention below are more easily absorbed into the entire costs of the job and may only contribute 10-20% to the job cost. On smaller runs, tooling and setup costs can easily make up over 50% of the cost of envelope production.

Having worked in the direct mail industry for a number of years, I've seen many mistakes made, some avoidable, some not so. I can honestly say that one of the most frequent and most avoidable errors I've seen made is not applying any thought to the envelope until the last minute. A little forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time and some good advice from your friendly envelope manufacturer.

There is a primer on envelope production here, which will give you an indication of why it's a bad idea to leave it until the last minute. In brief though, envelope machines are big! They can take hours to set up, and it's still very much a case of Allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

Many disciplines make up a direct mail pack of which envelope production is only one. When compared to other areas, such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

The envelope may seem insignificant, and in terms of cost, the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printed, and copy written pack has very little value until you have an envelope because you can't send it until you have one.

So, when you plan your pack, think about the envelope at the same time and ask yourself a few questions.

Does the size of the pack that you have designed correspond with a slightly larger sized envelope available from a wholesaler? If it does, then good, but you're still not home and dry yet.

If a stock envelope is available, do you need to print it? You almost certainly will if it's a bulk mailing. Overprinting is a cheap option for stock envelopes but is your design suitable to overprint? Some considerations and compromises must be made for overprinting envelopes, and especially for overprinting envelopes in four colors. These are too numerous to mention, but any professional envelope overprinting company will be able to advise on this.

At this stage, you may have established that your envelope design can be overprinted, and that you have a stock envelope easily available. If that's the case, you can rest easy.

You may, have discovered however, that a stock envelope isn't available, or your design isn't suitable to overprint. If that's the case, you need to be thinking about a special making of bespoke envelopes. In this instance, pre-printing your envelopes as flat sheets becomes a possibility and you can also overprint on bespoke envelopes, but the actual making is now a major consideration.

There are two main kinds of envelope production, reel fed and blank (pre-cut envelope shapes) fed. It's unlikely that you will be able to make the envelope from the reel since you have already established that there isn't a stock envelope available, or that you can't overprint. In either of these scenarios, it's likely that you will need to produce an envelope from blanks.

With blank fed production, you need to check for availability of a cutting tool. These are extremely expensive to make, and there can be very long lead times. If you want to avoid the cost of this tooling, then early planning will see you obtaining a list of cutting tools from your envelope supplier, that are close to the size you need. Provided tooling is available, you then need to ensure your envelope is ready in good time.

Again, the simplest advice is to plan. Find yourselves a reliable and knowledgeable envelope producer and ask their advice at the earliest opportunity. If they know their onions, then they will be able to advise how to stay within any budget you may have, artwork specifications to work with, and when you need to think about ordering. Lead times can be surprisingly long in the envelope world, and you don't want to be the unfortunate soul who has to order bespoke envelopes at the last minute. You can bet it will cost you extra to do so.

Robert Wilkinson is the owner of http://www.arhiann.com, a design, print and direct mail company specializing in direct marketing and envelope production for SMEs.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By: Paul Wolbers

Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.

- Research Your Keywords -

Don't waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little return on your investment.

Use a program like Wordtracker that can assist you in creating a list of keywords and phrases that will relate to your topic. You can easily find out which words have a large amount of competition as well as the current bids for those words.

When you have made your keyword and phrase list, develop a simple Ad that is both clear and descriptive. Use proven advertising copy words like "How to..., "Discover", "Save", "Free" and "Easy" in your description. Create curiosity while providing enough information that you will not attract under qualified traffic.

Use each keyword or phrase you are bidding on in its own description rather than giving the same ad copy to every word. Test your campaigns and stick to your budget.

Figure out how many customers you need in order to make a sale and based on that figure, you can work out how much you are willing to spend to attract customers through pay per click advertising.

If your product sells on average for $20 and it takes 100 visitors to make a sale, you can afford to spend 20 cents per visitor to make a sale. Obviously you would want to spend less in order to make a profit, so by bidding 10 cents per key phrase, you would spend $10 to make a $20 sale with a $10 profit. This is just a rough example.

Remember, PPC is only one piece of your marketing strategy, so while you may spend more using pay per click when you first start, eventually your content and hyperlinks will attract free visitors organically, which will offset your cost per sale ratio.

Paul Wolbers is an Affiliate SEO Marketer. Visit his website for more great tips, tricks and tactics designed to help you succeed online. http://www.PaulWolbers.com

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Ken Mathie

There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were 'opted' for.

Here's why:

Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:

* last minute' reminders
* special offers
* hot information about new products
* news 'from the very hub' of their industry
* product/website updates
* even links to affiliate 'like' sites

Here are some more key tips to keep in mind when trying to build your own email hot list.

1. Capture Addresses

You can only email your customers if you have their addresses, so start collecting them now. Make sure there is a prominent place for an email address on all customer response forms you use both online and offline. It helps when you use software that is designed to hold multiple email hot lists, so you will only have to input the information once.

2. Use ASCII Text Only

Keep it simple. Include lots of white space in your messages. Use headlines and sub-headlines. Don't overuse words that are in all capitals. Make it easy for the readers to scan and to read.

3. Use Wide Margins

Limit yourself to 55/60 characters or less per line, because it is simply more attractive to the reader and it helps you to point out anything that you want to draw attention to.

4. Deliver Your Most Important Information First

Key benefits and sales points must be communicated in the first screen people read because many readers do not read an entire email, whether they opted in for it or not. If you save the good stuff for the end of the email, or try to capture a reader's attention by leading into it, you will do nothing except lose business.

Think about it; would you want to have to hunt around for the best part?

5. Make The Subject Line Your Headline, Too

This is what people are going to see first. If your headline is strong, crisp, and compelling, they'll open your email. Concentrate on this all-important element. For example, if you are offering a free gift with purchase, your subject line could read "FREE gift for you!" I don't know about you, but this would get my attention if it is from a web source that I signed up for.

6. The Shorter the Better

Unlike other kinds of sales writing, where long copy outsells short copy, the standard for email sales letters are different. Think about the way you sort through email, especially when you have a backlog of messages. The time you spend online is generally short. Respond to this new business medium by keeping your emails just as short.

7. Test

Keep a good record of your responses by testing one element of your email at a time. Start with the subject line. Test headlines, body copy, layout, and the PS at the end. Successful marketing copy is always tested, one element at a time, to make sure those things are running smoothly and to get rid of the stuff that is not working.

Today, the largest companies online,including Apple, Microsoft, Google, Yahoo! and many, many more are using acceptable and responsible commercial email. If they can do it, YOU can do it too.

Start building your opt-in email lists today! I would suggest that you keep it simple to begin with, and build a growing text file of email addresses. But, ultimately, you will want to personalize your messages, because it substantially increases your response. Gather as much information as you can when people contact you, such as the reader's name, and apply it
to the email, but, at a minimum, capture their name and email address. In time, this list will become highly profitable for you. The list is the most important aspect of any successful email marketing campaign.

8. Use Autoresponders

When you are contacting your clients through emails that require a reply from the reader or a sign up or order form etc. you should be sure to include an autoresponder that will let your client know that their email was received. You can find many different types of software that will do this for you. If for no other reason; than so that you can free up some of your time.

Writing an Autoresponder Message that Gets Results!

The autoresponder is fast becoming the hardest worker of Internet marketing. With theautoresponder, you can deliver your sales message or other information to all of your clients very quickly. And you can deliver it 24 hours a day to any Internet email user in the world. This must sound awesome, right? But, you might be wondering how you can create an
autoresponder message that gets real results.

Here are some methods of power communication that will give you the success that you crave. I know this because I have used them. It is great for emails, letters, mailbot copy, World Wide Web content, ads and more.

1. Focus on the reader, not yourself

Your message should be about the customer's needs and how your product will fulfill those needs, not about how wonderful you are and how great your product is, because, in the end, it is all just your own opinions and it turns people right off.

Don't focus on yourself and your life too much. Take a look at my first few paragraphs above. How many times did I talk about "you" and "your" as opposed to "I" and "me"?

2. Make it personal.

As with any sales letter, you have to write your autoresponder message as if you were having a one-to-one conversation. Pretend you're sitting down to talk to a friend. Allow your message be friendly, animated and informal. You can even use some slang, if it's appropriate.

3. Be sure to Emphasize the benefits.

Rather than thinking of yourself as selling a product or a service, think of yourself as providing real services to your clients. You want to know what the benefits to these services really are here. This is what you should be asking yourself:

"What does the customer get out of my product?"

The answer should be something like "more time," "more money," "more fun," "an easier life," "better health," or "greater safety."

Benefits and features are two different things. Feature are: "This computer has a Pentium 4 processor." A benefit is more like this: "Lightning-fast Pentium 4 processor means you get more work done in less time."

4. Include a "Call to Action" in your response

You need to know exactly what you want the reader to do after reading your message and then tell them to do it. Ask yourself these questions:

What do you want? Do you want a reply by email? A visit to your Web site? An order called in to your toll-free number?

Let the user know what responses you want, and let them know in a compelling, urgent, benefits-oriented way. Include complete contact information, and triple-check it for accuracy.

5. Offer useful information.

One good autoresponder strategy is to offer a free report that offers useful information but including a sales message and an "advertorial" approach.

For an example, distribute a report, "10 Tips for Selling on the Internet and the Web." Tell the user how to order your book on the subject, etc. You can even include an order form. Readers will not resent your pitch because they got so much value from the report.

6. Use correct spelling, grammar and punctuation.

You tell the world whether you're a professional or an amateur by the quality of your marketing communications. Take the time to edit your autoresponder message for errors. If you're terrible at grammar etc. get someone who can edit it for you.

7. Create a better layout to make it easier to read.

Since a mailbot message is delivered in plain ASCII text, your design capabilities are going to be very limited. Here are a few tricks you can use to make your message a bit more readable:

* For a headline, use ALL-CAPS and insert a blank line before and after it.

* Use short paragraphs, say 5-7 lines at the most (100 words).

* Set out all of your material in bulleted lists -- its easier to read.

* Use "white space with catchy headlines" to center important material and call attention to it, like the following does:

Now available:
Solid strategies for "Affiliate Marketing"!
Send any message to ken@profitdot.net

Warning: Don't get fancy with your script fonts because not all computers are the same.

8. Don't Break the law.

False advertising is still illegal, even if you're on the Internet. In many countries, pyramid schemes (MLM) and chain letters are illegal. You should assume that all tax and licensing laws in your town, state, province, country and so forth still apply. If you're not sure about something, check.

9. Read feedback people send to your autoresponder.

A good autoresponder system will send you a copy of the request every time someone sends for your report. With most systems, the user doesn't have to type anything in the body of their message when they send in the request; however, they usually do. By reading the message and replying to the user personally, you may increase your chances of selling to that person because it shows that you are listening.

If you create a strong, well-written, persuasive message, your autoresponder can help you increase your sales and fulfil any and all of the goals of your email marketing effort, which will certainly make it a whole lot more worth while.

PMCezine.. Home Biz News & Tips. Weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Receive your six free egifts when you subscribe. http://www.pmcezine.comet/

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Ernie Zelinski

All things considered, word of mouth is still the most important means of marketing any product or service. Word of mouth is created by getting your product or service in the hands of people who will appreciate it and will talk to friends and associates about it.

The best way to get people talking is to give your product or service to key individuals, including talk-show hosts, columnists, celebrities, and chat-line addicts who are going to mention it to many people, who will mention it to even more people.

With the right product or service, the more you give away, the more you end up selling. I have now spent approximately $40,000 giving away over 12,000 copies of my books. There is no doubt in my mind that this has played a big part in helping me to sell hundreds of thousands of my books.

But let's not dwell on my own case, because I have one that is much better. A few years ago, Marlo Morgan self-published a book called Mutant Message Down Under. Three years later, Morgan had sold 270,000 copies.

This is a remarkable figure for any self-published book, but the most extraordinary fact was Morgan had given away over 90,000 copies of her book in three years. She donated the copies to prisons, women's shelters, and other institutions.

Giving away almost one hundred copies each day for three years straight is not something even major publishers would consider, but it paid off for Morgan. Her impressive sales were a result of the word-of-mouth advertising generated from the copies she gave away. Better still, when the book finally came to the attention of HarperCollins, the publisher paid Morgan a $1.7 million advance to take over publication of Mutant Message Down Under.

Giving away your product or service for free may seem like a silly way to try to make a living. There is no better way to create word of mouth, however, as Marlo Morgan proved. Many people end up buying your product or service after hearing about it from someone. The key is to give your product to the influencers of this world. By influencers, I mean the "big mouths" of this world who know a lot of other influential people and will recommend your book to everyone they talk to.

If you can't get word-of-mouth advertising happening after giving a lot of your product away, likely your product is not distinctive enough. Do whatever it takes to make your product more distinctive. The subsequent word-of-mouth marketing from giving a lot of it away will do wonders for your bottom line.

NOTE: This article is adapted from the book Real Success Without a Real Job (Ten Speed Press) by Ernie J. Zelinski.

Download the free E-book (in PDF format) with the first chapter of Real Success Without a Real Job at: http://www.real-success.ca/free_ebooks.html

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By: Elizabeth Gordon

Are you looking for ways to get people talking about your brand? An increasing frustration with traditional media has driven businesses and marketing firms to start employing more creative means of getting customers attention beyond the traditional media outlets. You may hear this referred to as viral, word-of-mouth or buzz marketing and this method is attaining broad popularity as an inexpensive and highly effective marketing method.

What is Viral Marketing, Word-of-Mouth, or Buzz Marketing?

Viral Marketing is a way of capturing attention of consumers and the media to the point where talking about your brand becomes interesting conversation. Generating a buzz is based on either customers' personal experience with brands or what other people have told them about these brands. When this experience becomes interesting, your brand and what your company is doing become a source of entertainment, and your brand becomes newsworthy.

Basically, it's unconventional, it's economical and it's powerful. Buzz marketing is about starting conversations. In a nutshell, buzz marketing is about getting people talking and getting the media writing about your brand. With Buzz Marketing, you stop talking at consumers, and start talking to them.

Why does buzz work?

Today's noisy advertising environment has forced marketers to become more creative and some say even slightly devious with their methods. Consumers are subject to constant information overload and are wary and distrustful of companies due to scandals and scams they have heard about or been victims of in the past.

All of that buyer's remorse from past bad purchase decisions has built up and created a wall of sales resistance that they psychologically throw up whenever faced with something that appears to be a marketing message or sales pitch. Conversely, consumers like to rely on friends and peers for product and service recommendations and will do less shopping around and are more apt to act based on recommendations of people the know. This has long fueled efforts to increase customer referrals for companies.

Another way to enter a customer's mindshare is through buzz marketing, which is simply the process of sharing information through the natural social networks of your target market that helps them in the decision-making process. That way, instead of coming from a faceless and distrusted corporation, the marketing message instead seems to emanate from the most powerful endorser possible: your coolest friend.

How is it different than traditional advertising?

Most marketing, advertising, and PR employs a push strategy, where you push your message out into the marketplace at people, typically when they are not seeking it. Many people do not enjoy or appreciate this approach. Good marketers know that using a pull strategy to market their products and services can result in close rates at least twice as high as a traditional push strategy. Doubling your marketing effectiveness is certainly worth paying attention to. Buzz marketing is powerful because it gets customers to seek you out.

Why is this a good time for Buzz?

Marketing today is in a state of turmoil. Industry leaders say traditional marketing campaigns, based on mass media advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness by Deutsche Bank in the US consumer packaged goods sector found that only 18 percent of television advertising campaigns generate a positive return on annual investment, while the Harvard Business Review reports that for every dollar invested into traditional advertising for consumer packaged goods, the short-term return on investment is just 54 cents.

Marketing in the business-to-business sector fares no better. An astonishing 84 percent of B2B marketing campaigns actually result in a fall in market share and brand equity. Word of mouth connections are highly influential.

A 2004 UK survey of 10,000 consumers by consultants CIA:MediaEdge found that 76 percent cite word of mouth as their main influence on their purchasing decisions, compared with traditional advertising's mere 15 percent. In the US, NOP (now GfK) research shows that 92 percent of Americans cite word of mouth as their preferred source of product information. Studies show that when it comes to generating excitement about products, word of mouth is 10 times more effective than TV or print advertising.

Younger consumers, who are still forming their brand preferences, are among the most coveted by marketers. These days, they spend less time planted in front of the tube and are more skeptical about the messages they receive there. Therefore, a recommendation for a product or service from a trusted friend is more memorable and convincing than the cleverest television ad and more likely to be turned into action.

What are the benefits?

Many are saying that buzz represents the future and will surpass traditional ads in regards to maintaining consumer brand-interest. "If I can involve one person really deeply in my brand in 50 cities, vs. 50 people in one city, I'll take the former every time," says Mark Hughes, author of Buzzmarketing: Get People to Talk About Your Stuff. Jon Berry of research company Nop World, and author of The Influentials, argues that word of mouth is worth more than twice what it was in the 1970s in affecting consumer purchases, and it's 150 percent more influential than newspaper and magazine advertising or articles.

Another benefit of buzz marketing is the ability to break through customers' natural defense mechanisms that they typically have up when receiving marketing messages. Customers think of you more like a friend and less like a business trying to sell them something, and that is a great place to be.

You're speaking face-to-face, which gives you attention and mindshare. Another reason word of mouth works so well is credibility. When your friend, neighbor, co-worker or a family member tells you about a great movie, product or service, you believe them. They're not being paid to pitch the item and so you give them full credibility. That's why having a great product matters so much: If you can really wow people, they will tell their friends and neighbors.

Such face-to-face attention creates superior memory retrieval. In a study of two groups presented with advertising information with the brand removed, only 49 percent of people recalled advertising based on a visual cue, while 70 percent recalled advertising from a thirty-second musical cue. Given the right context of attention, audio stimuli can be far superior to visual.

Buzz marketing is one of the hottest trends in marketing today. By applying these 18 techniques in your business you'll see people buzzing about your brand.

Here's how to do it:

1. Start with your initial or existing base of satisfied customers. While enrolling new consumers, a successful buzz marketing strategy bases itself on the impact these consumers could have on the next potential customer. Providing a positive customer experience establishes trust. This trust is rewarded with consumers acting as buzz marketing agents, literally working for brands free of charge. The consumers who are first to climb aboard then become evangelists of your brand.

2. Pick a target market you can find. Where does your target market hang out? If you're selling hot pink lipstick, you might find that your main customers are at the corner of Pine and Main Street, wearing stilettos and pleather. Make them easily definable and be able to name the specific areas where they go, so you can target your target market.

3. Find the thought leaders. Every social culture has its thought leaders. Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers. You must find, connect, and collaborate with the people who influence your brand, lead opinions, and spread word of mouth. Look for opinion-leading individuals who frequently offer or are elicited for category-related advice. Thought leaders are the 10 percent of society that help influence the majority of all purchasing decisions. They are not necessarily the customers who spend the most money with you, but they are the most important people you can reach, because your target market takes their advice from them. They hold a social power that will amplify the affect of your word of mouth campaign.

After finding influencers, make sure that you develop ongoing, two-way relationships with them, from giving them a trial before the product is available to the mass market, to going back a step and getting them involved in your research and development. Try to give them experiences that exceed expectations. This will generate goodwill and advocacy that will go a long way toward kick-starting positive word of mouth and wider interest in your product, service, or campaign.

4. Again, find the influences and give out freebies. Think outside of the box. Rather than blitzing the airways with expensive TV commercials, give out freebies to select people who are trendsetters. Targeting the influential people you will get more visibility for your product or service by others who are their friends or assistants and who will buy based on the trendsetters. It is worth it to give out what you can for free that will allow customers to experience how great your brand is.

5. Use fake shoppers. One way to get closer to your customers is to show up right under their noses without them even seeing you. Often, buzz marketers cover their tracks, at least initially. Slip into the conversational pathways of the target market and those who heavily influence their peers.

6. Work at a grassroots level. Get out there and hit the streets. Buzz requires manpower, whether it's volunteers, paid representatives, or evangelists that just can't stop talking. Create a culture around your brand, something that people can stand for, support and be proud of. Get into their neighborhoods. The most successful buzz marketers start on the streets, in the places people live, eat, work, socialize, etc..

7. Piggyback off an existing trend or cause. Look for a trend that your target audience is currently interested in, such as environmentalism. If you can show them that you are interested in the same things that they are, you'll make fast friends and get them talking.

8. Go to the point of sale. Stage an impromptu demonstration, create a display that will attract your customers or have actors put on a show around your product. If you are going to get people talking, get them talking as close to the point of purchase decision as possible.

9. The more unusual and shocking the better. Traditional ad campaigns have lost some of their punch while quirkier campaigns have generated huge grassroots followings for their brands with laughably low marketing expenditures. Use what people naturally like to talk about by creating a messages that contain one or more of these 6 elements.

The taboo (sex, lies, bathroom humor, etc.)
The unusual
The outrageous
The hilarious
The remarkable
Secrets (both kept and revealed)

10. Be completely believable. When you have your consumer do marketing for you, it is credible, less expensive and enormously believable.

11. Make it personal. Using the viral strategy on a humdrum product category will not yield your best results. Buzz marketing still seems to work best for the relatively narrow range of products and services that consumers care deeply about because of their physical intimacy, technical complexity or status-enhancing potential.

12. Create a sense of scarcity. Lure those key consumers with coveted items -- whether hot news, loaner cars, or cool gadgets -- that are in short supply, and let the buzz begin.

13. Be bold and extreme. Companies that play on the extremes of being either totally authentic or blatantly unoriginal are memorable and different. Although a buzz campaign may have fictional elements, the premise should be true to the brand. Make sure your buzz campaign fits with your overall ad strategy. Similarly, being totally irreverent can get people talking as well; just make sure consumers don't feel duped. Be sure to test your humor out on a sample of your target market first.

14. Leverage the Internet and buzz with blogs. From large corporations such as GM and Microsoft to entrepreneurs, businesspeople of all kinds are using blogs as a tool to connect with customers and internal audiences in new ways. They're generating unprecedented buzz, and exponentially amplifying word of mouth marketing. A single successful blog can attract tens or even hundreds of thousands of visitors. Done right, they can give back loyalty, goodwill, and valuable feedback. The best part is they often spread that message to others within their sphere of influence through blogs, instant messenger or e-mail.

15. Don't overlook quality and customer service. Make sure that your product, service or brand is of a quality level that stands out next to competitors. The last thing you want is to have all this talk you generated turn into complaints. Customer service should be given extra attention while you are working a buzz campaign. Good service and superior quality are so unique they create an inherent buzz of self-propelling word of mouth and customer recommendations.

16. Do something innovative. Buzz is great for anything new and innovative, but if your product is not innovative in itself, then put extra creativity in the execution to generate that buzz.

17. Measure as much as you can. Connected marketing is not about control; it's about management. You cannot manage what you cannot measure. The initial contact may look spontaneous, but it's anything but, and the back end of your campaign should be meticulously planned and the results carefully measured. Marketers are even attempting to quantify how often their message will be passed along and how many downstream consumers they need to influence before a fad is born. Obviously, using online capabilities will make this kind of measurement more easily and precisely monitored. At the very least it will show you whether or not your efforts paid for themselves. Best case scenario: you can determine the exact ROI.

Figure out what types of data do you want to collect, the measurement of recommendation rates, what specific actions should be taken post-measurement, and what influences the recommended rate and how marketers improve recommendation rates.

18. Integrate the campaign with the overall marketing strategy. It is time to develop internal and external connected marketing strategies that integrate product development and marketing activities in innovative ways, enabling consumers and businesses to connect and collaborate with each other as respected partners in order to achieve mutually beneficial outcomes. Don't fall into thinking that, if you get buzz, you don't need any marketing. Buzz marketing should be one part of an overall integrated marketing communications plan. Good buzz is the best thing you could wish for. But, in most cases, distribution, advertising, promotion and other traditional concepts are essential to translate the goodwill surrounding your product into sales.

The focus should be not on whether something is classified as traditional or guerrilla, mainstream or viral, but on whether it works. Focus on results, and don't get caught up in any single marketing ideology. It is best to start little fires in lots of places and fan them afterwards.

Implement these techniques and watch the buzz get started. For more information about how you can create a marketing buzz, visit www.flourishingbusiness.com.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
By Sande Saimon

You're standing in line to check out at a store. You finally find the courage to strike up a conversation with the person behind you. You chat about life and, because you are a distributor for a network marketing company or direct sales company, you gently lead the conversation in the direction of “What do you do?” “Do you work outside the home?” “Are you happy with your current situation or are you looking for something more?”

You then hand your new acquaintance your business card and ask them to take a look at your website and/or give you a call.

These are business cards that you may have created yourself or you may have had them made up from a company like VistaPrint. These little pieces of cardstock tell people what company you represent – or the name of your business. It tells people your name, website address, phone number – and it may have a logo or a pretty graphic on it.

Your new friend is polite. They say, "sure I’ll take a look at your site" – they glance at your card, put it in their purse or wallet where it is generally forgotten until the next time they decide to clean out their purse. Then it’s usually dumped in the trash because they can’t even remember where they got it from.

Were they interested? Maybe ... maybe not. What happened? Why didn't they go to your site like they said they would?

Well, for starters – whether or not they were really interested at the time, they are not going to hurt your feelings by telling you they’re not. It’s much easier to agree and then toss your card. It’s human nature and you can’t fight that. But you can generate interest. How?

If you want people to look at your business card and pay attention to what you have to offer – tell them something they want to hear.

• What are you offering them?

• What are you going to do for them?

• What do you provide that they can’t get somewhere else?

• Do you want them to join your team?

• Do you want them to buy your products?

• Why should they spend their time going to your website?

In other words -- What’s in it for them?

Giving them a prospecting card instead of a business card tells them right up front what’s in it for them!

It’s the same basic card available from the same locations you buy your business cards from now – a prospecting card just has different information on it – it’s designed to pull people in the direction you want them to go.

Get your prospect’s attention.

• Ask them important questions.

• Are they happy with the job they currently have?

• Do they need more money?

• Wouldn’t they rather stay home with their children?

• Are they tired of the rat race?

• Do they want more free time?

• Are they worried about retirement?

• Are they concerned about their financial freedom?

Make them curious – what do YOU have that they don’t?

• More money?

• More free time?

• Work from home?

• Spend time with family?

• Incredible products?

Offer them something for Free! Everyone loves a bargain & you can’t get a better bargain than free.

If one-side is good, double-sided is better! Use double-sided prospecting cards. They may cost a bit more, but are definitely worth it. The back of the card is where you hook your prospect or customer. I’ve never seen a person look at a business card that doesn’t flip it over and check out the back of the card – a blank back is wasted real estate!!

• Go to my website for a free gift.

• Sign up for my business newsletter and I’ll send you “this & that” for free.

• Click here and I’ll send you my latest eBook that will show you how to make $$$ from home.

• If you are selling items – the back of the card is where you offer them % off their next purchase or a Buy 10 and Get 1 Free Special.

The above is truly important because while they are on your site you want to capture their contact information so that you can send them information periodically. You want them to fill out a form, sign up for something -- then you can start dripping information to them about your business & products.

Now that I've told you want to DO, let me make a couple of suggestions for what NOT to do.

Don’t use “free” business cards.

• Free business cards from some online printers will put their information on the back – “Get free business cards by visiting our website.”

• It gives the wrong impression. If you are doing so well in your business, why are you using free business cards?

Don’t use home printed business cards. If they look like you printed them yourself, don’t use them.

• Check to make sure your printer ink is waterproof. How many printers out there use inks that run.

• Flimsy, lightweight cardstock looks cheap.

• Perforations are a dead give-away that you printed them at home.

• Again, it gives the wrong impression.

If you want someone to join your team, etc., give the impression of wealth. Your potential partners are not going to know that you didn't realize that the free logo info would be on the back & you didn't want to waste them. Or that you created the cards yourself because you like creating them. They will just make the assumption that you can’t afford to buy cards from a printer.

So; to recap:

• Use a prospecting card instead of a business card

• Get your prospect’s attention

• Tell them something they want to hear

• Make them curious to learn more

• Give them something for free

• Give them a reason to come back for more

• Use double-sided cards

• Don’t use free cards from printers if they put something on the back saying that they were free

• Don’t print your own cards at home if your printer ink will run, your cardstock is flimsy or you can see perforated edges – it gives the wrong impression.

You will find that handing out these cards to prospects – or using them for guerilla marketing strategies -- will result in more calls & more visits to your website by people wanting to hear what you have to say!

Sande Saimond owns a successful Home Based Business with Scent-sations Mia Bella Gourmet Candles. http://www.MiaBellaGourmet.com. A self-admitted computer geek, she also owns & operates a web hosting company at www.WorkingFromHeartandHome.com, a website building company at www.GreatBigSmallSites.com & an autoresponder service at www.OnlineDistinction.com. When she doesn’t have her nose buried in a computer screen, she enjoys spending time with her husband, Tony, and their two "boys," rescued racing greyhounds, Phantom & Archer.

]]> http://miraclemoneyblog.com/MLM/MLM_RAn_290/user/index.php
by Judith A. Wentzel

Do you have all the money you desire? Are you just making ends meet, living from paycheck to paycheck?

You can have a life of abundance. It can easily come to you, if you know how.

Having a job I adore, a loving relationship, and the life I desire allows me to lead through example. It enables me to show you how to attract what you desire into your life, just as I am doing in mine.

My life wasn’t always this great. I have had a lot of hard times and experienced more than my share of tragedy and heartache. It wasn’t until after my children had grown and moved away that I would discover what many other people already knew.

If you desire abundance, you must see abundance already in your life. Sound a bit ridiculous? It really isn’t. Let me explain.

In order to attract abundance, you must first have an abundance mindset. If you change your thoughts, you can change your life.

You may be thinking that you have an abundance mindset and have been focusing on more money, landing a better job, etc. Have you been thinking about having enough money to pay your bills off or get out of debt? If that has been your focus, it’s no wonder you haven’t attracted the money you desire. I’d bet you have continued to struggle with bills and incur debt. By simply placing these two negative thoughts (bills, debt) into your focus, you have subconsciously attracted more of the same types of issues/events to you.

An abundance mindset focuses on the lifestyle you would have living with abundance. Instead of thinking about the lack, focus on having plenty of money to manage all of your needs. Focus on having more than enough money for the things that you want.

Perhaps one of your desires is to be able to take a vacation. Focus on taking that vacation. Feel how wonderful it would be to do the things you desire. By thinking about taking a vacation and having more than enough money for the entire trip, you are focusing on what you truly want and developing a mindset that is in harmony with your desires.

Developing an abundance mindset may not be easy at first, but with a