MLM The Easy Way - TCa Update http://www.blogmoneymiracle.com en-us EasyRSS
By Jeff Mowatt

See if this applies to you or the team members in your organization: You've been working in your industry for several years. Your responses to requests from customers, prospects and co-workers are fast and accurate. You know your stuff and your product knowledge is one of your greatest strengths. If this is the case, then the bad news is that your extensive knowledge may also be one of your greatest weaknesses. The reason…you may inadvertently be coming across as being arrogant and insensitive.

This is not suggesting that you have a ‘holier-than-thou’ attitude or that you are unfriendly. Because you are quick with your answers and recommendations, others feel you have not really been listening to their needs (even though you have). The greater your expertise, the more likely it is that you are unintentionally rubbing people the wrong way. The good news is that there is an easy way to prevent this misconception that I call The Humility Advantage©.

Working with over a hundred sales and service teams over the years, I've found there are at least seven key opportunities where a little employee humility pays-off substantially. Here are three that I often share in my Influence with Ease® speeches and seminars.

1. Mention your Homework

Several years ago, a couple of branding consultants approached me about enlisting their services. My first thought was these folks knew nothing about my company or my industry, so why should I pay their sizable fees. I only agreed to meet with them because a colleague said they had done good work for his firm.

When I sat down with the consultants, they did not start asking me lots of questions about my industry and me. (This would have confirmed to me they really didn't know my business world and it would have ended their chances of selling me their services). By way of preparation, they began the meeting explaining, they'd been chatting with some of my colleagues and customers to find out their impressions of my company's services. Then, they asked if I would like to hear the ‘word-on-the-street’. That got my attention! The ensuing conversation led me to engage their services.

When talking with potential customers, do you begin the conversation by mentioning the homework you've done on their company? If not, you are missing the opportunity to let them know you are truly interested in them.

Try commenting on something you saw on their website or read about them in an industry journal, rather than starting a sales conversation by asking about their needs. It's a powerful way to confirm to others that you are knowledgeable without coming across as one who brags. It is one of the first steps in applying the ‘humility advantage’.

2. Confirm your Understanding

As an audience member participant at one of my live presentations, you may have seen me step off the stage pretending to be a restaurant waiter taking food orders from several audience members. During this skit, rather than order directly from a menu, each patron has a special request such as, “I'll have the salad with the meal.” or “I'd like to have fruit instead of fries,” etc. As the waiter, I don't write anything down, and when I walk away, the patrons assume that there is no way I'm going to get all the orders straight.

There's the problem! I may have listened accurately to each request, but the emotions I left with my customers are worry and lack of confidence in my service.

As an experienced professional in your industry, you may be a great listener, but are you perceived as such? Being regarded as a poor listener is a surefire way to kill a sale or curtail your career. Fortunately, by using a little humility, this is easy to correct. In the waiter demonstration, I redo the same order-taking scenario, except the second time after taking the orders, I say, “Let me make sure I've got this straight. You would like yours with fruit instead of fries...” (I then confirm everyone's special request accurately).

Suddenly, the restaurant patrons feel good about the quality of my service. Here's the KEY; I repeat my understanding of their needs with the phrase, “Let me make sure I've got this straight.” Fact is, I knew I had it straight, but the customer didn't. The catch is, if my ego were running my life I'd never say, “Let me make sure I've got this straight.” Hence the Humility Advantage.

Here's one more application:

3. Ask Permission to Present

Have you heard the expression that ‘people don't like to be sold-to, but they love to buy’? Before you present the benefits of your products or services, remember to ask for permission. When threading these techniques together, sales conversation might start by pointing out the homework you've done on the other person. Then ask about their needs, confirming your understanding with, “Let me make sure I've got this straight…” Later, ask permission to present with, “Based on what you've told me, I do have some thoughts. Would you like to hear a couple of options that I think would fit for you?” Once the other person agrees, they will feel less like they are being forced, and more like they are being helped.

Business strategist and international speaker Jeff Mowatt base this article on the critically acclaimed book, Becoming a Service Icon in 90 Minutes a Month. To obtain your own copy of his book or to inquire about engaging Jeff for your team, visit http://www.jeffmowatt.com or call 1-800-JMowatt (566-9288).

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By: Gary Foreman

Gwen writes: “What’s going on? This month on two separate credit card statements, there are notices informing us that as of October 1, we may be charged ‘more than two’ late fees or ‘over the limit’ fees per month.”

It is estimated that Americans have charged $1.8 trillion in 2005 on the 690 million credit cards outstanding. According to a Government Accountability Office study released in September 2006, 13% of credit card users were assessed over-limit fees and 35% were assessed late fees in 2005. So Gwen has a lot of company.

Let's try to do three things. First, understand what these fees are. Second, see how fees are changing. Third, what can Gwen do to keep from being hurt?

Credit cards have always had fees, such as, late payments. This is understandable. Other fees came along as credit cards took on new capabilities; cash advances and balance transfer fees. Still others should not seem possible; like over-limit fees. You would think they would not allow you to borrow more than your limit.

There are also 'penalty interest rates'. If you're late with a payment or go over your credit limit you could see your rate bumped to 30% or more.

The 2006 GAO study looked at fees and penalties. It said that not only were fees increasing, but also the credit card companies were doing a lousy job of informing consumers about those fees.

The credit card companies are obligated to tell you about any fees or penalties and how they're triggered. Some fees, like paying your credit card bill by phone, are sometimes not clearly disclosed. What Gwen received with her statement was a notice of a change in how fees would be charged. As long as she is notified, they can get by with almost anything.

Late fees have nearly tripled in the last 11 years. And many cards have adopted a 'universal default clause' that says a late payment on any card will trigger the penalty interest rate.

Credit card companies say that the higher interest rates and fees are appropriate based on risk factors. If it weren't for the higher fees, they claim that they wouldn't be able to offer credit to riskier consumers.

In fairness, the GAO's survey found that (at least among 6 of the largest card issuers) 80% of accounts paid interest rates of less than 20%. So the vast majority of card users are not paying penalty rates.

The study also found that the disclosures were written well above the eighth grade reading level and (surprise!) featured small print. They recommended that the Federal Reserve Board revise rules on credit card disclosures.

Now that we understand what's going on, we can try to help Gwen avoid problems:
1. Recognize the card issuers get to make most of the rules. Whether those rules are fair or not isn't relevant. The best she can do is to avoid getting hurt by those rules.
2. Get familiar with each account. The only way to know exactly what's allowed is to read and understand the "Card Member Agreement." Tough duty, but necessary!
3. Watch out for unexpected fees; like balance transfers or increasing your credit limit. Know what could trigger fees or penalty rates.
4. Know exactly when your payment is due. Keep a list of due dates for your credit card accounts. If you don't get the bill, it is your responsibility to contact the company and still make a timely payment.
5. If possible, the best thing is to join nearly half of the cardholders who paid little or no interest. That's because they do not carry a balance.
6. Obviously, for many people that's not immediately possible. It is important to send in your payment as soon as possible. Being seven days early is better than being one day late.
7. If you find it difficult to get your payment in on time, you might want to authorize the credit card company to automatically debit your checking account for the minimum payment each month. You'll probably pay for the service, but that way the payment can't be late.
8. Talk to your card issuer. If you’re due date falls at a bad time of the month, they'll move it.
9. If Gwen is near or over the limit on any card, she should try to shift part of the debt to a different card. Some fees are even being assessed when an account is merely getting too close to the limit. Your best bet is to keep balances to less than half the available credit.

Although the higher late fees are infuriating, they do minimal damage. The real problem is in the universal default clause. Most credit card accounts now have a universal default clause.

Suppose your rate went from 15% to 30% on every open credit account. For every $1,000 you owe, an extra $150 interest would be charged each year. So if you're the type of person carrying a $10,000 balance, that one late payment could cost you $1,500 per year. For as long as you have the balance!

Gwen needs to pay close attention to her credit card accounts. With newer fees and penalty rates in place, it becomes more important to manage your credit. In fact, it's critical to your financial ‘well-being’.

Gary Foreman is a former financial planner who currently edits The Dollar Stretcher website. If you'd like to stretch your day or your dollar visit today! You'll find hundreds of articles to help you "live better...for less". View their website at: http://www.stretcher.com

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By Wally Bock

For centuries people have debated whether leaders are born or made. Several decades ago researchers started trying to answer this question. The debate goes on, even though we know the answer.

It turns out to be a little of both. Leaders are ‘sort of’ born and they are always made. Knowing the details will help you develop effective leaders for your company.

Leaders are ‘Sort of’ Born

There's only one thing a person needs to actually be born with in order to be a leader later in life; that is intelligence. A leader needs to be smart.

Effective leaders are not necessarily the smartest people in the room, or the company, or even on the team. They have to be smart enough to do the job they are assigned.

The kind of person the potential leader is when he or she becomes an adult is very important. The person who emerges from adolescence into young adulthood has the psychological and character traits they'll demonstrate for the rest of their life. Some of those characteristics matter for leadership.

By the time a person reaches adulthood, we can tell if they know how to help other people achieve results. That, after all, is what we expect leaders to do. We expect them to achieve success through a group. We expect them to help their subordinates grow and develop.

When a person becomes an adult, we can tell if they want to achieve objectives or if they just want to go along and take it easy. We expect leaders to be responsible for achieving results. You can have a marvelous life without a results focus; however, if you're going to lead successfully, you have to have the drive and willingness to be measured by the results of your leadership.

Upon reaching adulthood, we can tell if they are willing to make decisions or not. Lots of people wake up every day and let the world happen to them. Leaders must be able and willing to make decisions that affect themselves and others.

When achieving adulthood, we can tell if they have the basic qualities that we expect leaders to have. We can determine if they're smart enough to do the job. We can tell if they are willing to help others to achieve results as a group. We can tell if they will make decisions.

Those things are essential. People who have those qualities can learn the multiple skills it takes for them to become effective leaders.
No one emerges from the womb or from adolescence with all the skills in place to be an effective leader, no matter how they measure up on the key essentials. Everybody has to learn the job. That's why leaders are always made.

Leaders are Always Made

Leadership can be learned by anyone with the basics. There is a lot to leadership that cannot be taught.

Leadership is an apprentice trade. Leaders learn about 80 percent of their craft on the job.

They learn from watching other leaders and emulating their behavior. They choose role models and seek out mentors. They ask other leaders how to handle situations.

Leaders improve by obtaining feedback and using it. The best leaders seek feedback from their boss, their peers, and their subordinates. They modify their behavior so they are able to obtain better results.

Leaders learn by trying things out and then critiquing their performance. The only failure they recognize is the ‘failure to learn from experience’.

In their book, Geeks and Geezers, Warren Bennis and Robert Thomas identify the special power of what they call "crucibles." These are trials that teach hard lessons which leaders use as the basis of their strength in later crises. Many of these events can be called "failures," but leaders turn the bad situation to good by learning from it.

Effective leaders take control of their own development. They seek out training opportunities that will make a difference in their performance.

Effective leaders look for training programs that will help them develop specific skills they can use on the job. Then, when they return to work, they devote specific, deliberate effort to mastering in real life what they have learned in the classroom.

Marshall Goldsmith and Howard Morgan studied the progress of 88,000 managers who had been to leadership development training. The people who returned from the training, talked about it, and did the deliberate learning applications, were judged as becoming more effective leaders. The ones, who didn't, showed no improvement.

If you're responsible for leadership development for your company, you should structure your support for your leaders to recognize that most leadership learning happens ‘on the job’. Help people develop leadership development plans. Help them select specific skills training. Then work on transferring skills from the training to the job. Help them find role models, mentors and peers to discuss leadership issues.

Help your leaders get feedback from their boss, peers and subordinates. Work to create the culture of candor that will make that feedback helpful and effective.

Don't stop there. Make sure you evaluate your leaders on their leadership work. Reward them. Hold them accountable for accomplishing the mission through the group. Hold them accountable for caring for their people and helping them grow and develop.

A Leader's Growth is Never Done

Leadership learning is a lifetime activity. You are never done. There's always more to learn. There are always skills you need to improve.

Effective leaders seek out development opportunities to help them learn new skills. These might be project assignments or job changes. This develops knowledge and skills that can be used elsewhere.

Effective leaders seek out opportunities that will increase their visibility. Great performances alone will not propel you to the top in your career. You also have to be visible to people who make decisions about promotions and assignments.

If you are responsible for developing leaders in your company, set up programs to give your leaders both kinds of development opportunities over the course of their careers.

There is no magic formula for developing quality leaders in your company. By selecting potential leaders with the essential traits, supporting them with training, feedback, on-the-job learning, developmental experiences, and holding them accountable for results, you will have the leaders you need to shape your company's future.

Wally Bock is an author, speaker, and coach who help leaders improve the performance and morale of their teams. Wally is the author of Performance Talk: The One-on-One Part of Leadership (http://www.performancetalk.com/) and the Three Star Leadership Blog (http://blog.threestarleadership.com/).

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By Vernon Anthony Johnson

Many people today are looking to own and run their own business. To do this they have three main choices.

1. Buy a franchise
2. Start from scratch to develop one’s own business.
3. Buy an existing business.

When speaking of capital to start or buy a conventional business, we are not talking peanuts. All these types of businesses will require a substantial sum of capital, perhaps in the hundreds of thousands of dollars.

They usually require suitable staffing, computer expertise for accounts and wages, and also people skills are required in the workplace. There are always some problems with staff that can cause difficulties.

In a conventional business, you will require a building. If you have bought an existing business, then probably rates and maintenance are your two main expenses. If you need to rent a building, then you may require a refit for your purposes, which may cost tens of thousands of dollars. Depending on the type of business, it may require new machines or electronic devices that are very expensive. You would need computers and office furniture. Considerable costs are involved when starting a business. Some of these will be ongoing, which involves, interest on the loan, staff wages and rent, etc.

Look at what you might lose if the business fails. The equity that was used to finance the loan - most likely the property you own, because you couldn’t pay off the bank overdraft. The fixtures and fittings that you purchased which now would be of no use to you and any equipment you purchased which may have to be sold, invariably at a loss.

Everything was lost to try and pay off your debt. This wasn’t enough, so you have to leave the home you love and look for rented accommodations. Many years later, you might work your way back to where you were before the time of the crash. The statistics for new conventional type business successes are not good.

With a conventional business, if you need advice, you usually have to pay for it. Some advice is available free with a franchise. With a franchise, business mentoring is usually not included. So if it’s new to you, you may have to pay for that help. In MLM home based business with a good company, the marketing help comes as part of the deal.

Why you may ask?

Well, because the MLM I am recommending is structured so that the person who does the recruiting also helps the people they recruit. In making them successful, all will benefit financially. This team building is the essence of success in MLM marketing. People who have done this for a few years reap large rewards without having to take a huge gamble to raise equity.

When looking at a MLM business which costs less than $2000 initially and potentially enables you to earn hundreds of thousands of dollars a few years down the road, why wouldn’t that be more attractive to you than risking your house?

There is a company that excels in all respects and is ideal for MLM people:

1. It is debt free
2. Publicly listed on the NASDAQ
3. Achieved 1.5 billion turnover in the first five years
4. Is a global business operating in ten countries and six more in 2007.
5. Ranked number 5 in the 200 Best Small companies by FORBES.

If we summarize the benefits, then we are talking about a business which:

1. Does not require a large amount of capital
2. Does not require you to hold stock.
3. Does not require staff.
4. Does not require you to rent or buy expensive property because you can work from home using one room as your office.
5. Enables you to make an income relative to your efforts that could be in the six-figure bracket after a few years.
6. Does not confine you to office hours - you can work at a time convenient to you and your family.
7. Will still function once established without loss of income if you decide to take a long holiday.

Why then would anyone wanting to start a business not want to take the least expensive option?

The MLM choice comes without all the financial risk and headaches.

You can have the same earning potential as the conventional business with total support as part of the deal.

For more information, contact Vernon Johnson, 11/134 Hill Road, Runcorn, Brisbane 4113 Australia, biohealth@aapt.net.au . Vernon Anthony Johnson is a former electronic engineer, professional actor. Interested in making movies and making money from home business.

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By Tim Sales

There is one very specific quality you must have, whether leading just a few or a few thousand people in your MLM business. Achieving MLM success will be A LOT easier when you develop this one quality, tell the truth.

If you do not tell the truth, your downline may be friendly to you...but they probably won't follow you.

Truth means: that which is factual based on observable data.

There has been much written about truth, a lot having to do with philosophy and religion. My only interest in the subject (as it pertains to the MLM industry) is that we, as a group, stop destroying our income and our reputation by not telling the truth.

Being truthful should go without saying, but I have to discuss it because it is one of the Ten Communication Qualities that make up a great communicator. It’s also a major problem in the network marketing community needing correction for the MLM industry to grow to its fullest potential.

My income dropped in 1991 - like a brick falling from the top of a building - from a monthly gross of $68,000 to $16,000 - just because people were not telling the truth.

A media member sneaked into my colleague's business meeting and recorded the dialogue that occurred. Although it was a painful experience for me, the biggest loss stems from the CONSTANT number of people we repel because of not telling the truth.

Every time we (I'm talking about me and you) don't tell the truth, we feel icky inside. Observe a dog that has done something wrong - do they come strutting into the room? Not at all! They actually hide under the couch. Their ears and tail hang low. They don't feel worthy. The same is true for us. That icky-ness actually causes us to not feel worthy that others follow our advice...and so they don't.

Five broad categories of not telling the truth have gotten individuals and/or companies in trouble. It stopped them from growing to their fullest potential. They are listed below.

1. False income representation or suggesting others can earn a stated level of income.

2. Stating that a product or service can do something that has not been substantiated.

3. Promising someone (or yourself) something and not doing it.

4. Gossiping about others. Passing information to another that does not add value.

5. Building the business in a way that is not truthful...such as suggesting distributors create fictitious accounts or positions.

Let’s consider, category one, false income representation. If you don't know what your upline earns, don't say what you think it is. If through the grapevine you've heard its "X" amount, and you feel you must state it, say: "The rumor is that he/she earns $ amount; although I've not verified it."

Say nothing you don't know is absolutely true. This gives you tremendous credibility!

When you discuss income, discuss what the prospect wants - NOT what someone else is earning. If the prospect states an income they desire, tell them it's achievable, (provided it is). Then state, "Some people go to school and become the President. Some become billionaires, some sell illegal drugs and some draw a welfare check. It would be impossible to know what you're going to do with what I teach you, but there is the potential to earn a substantial income if you choose to fully apply what you're taught."

Category two from above is unsubstantiated product claims; which, in the past, have also gotten the network marketing industry into trouble. If you market a nutrition product, the current law (in the USA) is the DSHEA Act, (Dietary Supplement Health and Education Act), which states you can discuss what a product does, provided THAT PRODUCT is what has been proven to get results.

Most often an INGREDIENT has had some studies done on it (such as vitamin C) but your company's product (that contains that ingredient) has NOT. Therefore, it is against the law to claim your product does ANYTHING!

Now, that doesn't mean you can't promote your product truthfully. You simply say something like, "The active ingredient (vitamin C) in Potent-C (an example of your company's product) has demonstrated to increase/decrease ________ by X amount." That way you're not claiming your product does anything.

Telling stories of your success or others' success with the product or the MLM business is also common. Just keep in mind that the common way people get in trouble is from questionable claims reported by the media after coming in with hidden recording devices and capturing what you say. Make sure you are not claiming anything that isn't the truth.

If a friend went on your company's product and stopped having migraine headaches, you honestly wouldn't know if the reason was the product or the fact that she increased her water intake to take your product! You can't determine what really helped her - so be very careful what you represent.

Category three is to keep your word once given. If you say you will be at a meeting at 6:45 - be there at 6:45. No excuses, just be there. If you say you're going to help someone, - help them. Keep your word! If you're unable to keep your word, make it up to the person. Do something that shows you want to help.

The most important person you must keep your word with is yourself. If you say you are going to bed at 11pm - go to bed at 11pm. If you say you will call five prospects a day, call five prospects a day!

When you're honest with yourself and with others, people will trust you. This trust is what helps your MLM business to grow and be successful. My experience is that people will not follow someone they cannot trust.

Tell the truth always and you will be on your way to experiencing passive income and time freedom in your MLM business.

Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.

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By Grant D. Robinson

Are you on pace to accomplish your important sales and financial goals this year?

The truth is, a good majority of US Organizations have been unable to grow their businesses this year. They are not reaching their sales and financial goals. Many have all but given up.

Is this you? Are you now looking to next year to be the year you shatter previous productivity, sales and revenue records?

It is a great idea to start preparing for your best year ever, regardless of whether you are on pace to meet your goals or not. You will need to prepare!

You have realized that it takes more than just setting a goal to accomplish it. The mere act of putting the goal on paper, sharing it with your managers, and giving the extra effort to accomplish the goal is really secondary to the preparation required.

Before you begin to work toward an objective, you must insure all of the past barriers that stood in the way of prior goal accomplishment are eliminated. If they aren't, the unfortunate fact is, you will fail to meet the objective once again… for the same reasons as before.

The following are the three keys market-leading organizations have used to grow their businesses. Consider these in order to take your organization to the next level of success.

A. Operational Systems

There are two types of systems in your organization. The first is your operational systems, including:

1. Vision & Mission 2. Financial & Budgeting
3. Production, Manufacturing & Distribution 4. Sales & Marketing

All four of these systems are in place for one reason: to efficiently grow your business. They are the standards to how your organization operates from day to day. More importantly, they are the standards to how your workforce operates from day to day.

To improve productivity this quarter and prepare for your best year ever, it is vital to analyze your operational systems. In the next month, recognize what current productivity barriers must be eliminated, what operating expenses must be reduced, what unique cultural standards must be maintained, and what marketing promises must be upheld.


B. Managerial Systems

In answering the previous questions, most organizations realize an important fact: Changes to operational systems are almost always made to improve the productivity of their workforce. But the truth is; these changes alone rarely help.

Organizations failing to accomplish their goals tend to make irrational decisions. They feel if they rewrite a vision, increase spending on technology, reorganize production procedures, or alter their marketing messages, workforce performance and profits will magically improve.

However, the opposite is usually the case. The changes usually end up harming efficiency, production and morale. The usual outcome is, those employees who performed the job they were hired to do before the changes, still do. Those who failed to produce before the expensive operational modifications, still underachieve.

The second type of system in your organization is your managerial systems. The five most important processes of your managerial systems are: recruiting, hiring, training, developing and retaining (productive employees). When you create a successful managerial system, your hiring success rate, employee motivation, and the effectiveness of your leaders will naturally improve.

To prepare for your best year ever, there is only one question to ask yourself: Why haven't we been able to hire, develop and retain TOP-Performing employees in every position.

C. Focus on People

Market leading organizations realize "people" are the key to growing a business and meeting goals. The more productive their individuals are, the more productive their teams have become.

A recent study of over 2,200 managers, by Watson Wyatt Worldwide, in Human Resource Executive Magazine found, “Of the hundreds of management functions, ‘Selecting Staff’ and ‘Retention’ are the second and third most important management functions in business today.” Recruiting was ranked fifth.

Since three of the four new hires fail to meet our expectations within the first year, managers are forced to constantly replace underachievers. Recruiting is the number one management expense in business today. Although selecting staff and retention are rated very important, they rank 36th and 44th in management effort and spending respectively.

Although executives understand the importance of Top Performers in every position, their time, energy and financial priorities have become operational. With the amount of organizations failing to meet their goals or grow their businesses, it should be apparent that this strategy just doesn't work.

Hiring Top Performers for every position in your company, the first time, is the only way to insure your productivity and profits will improve. Traditionally, Top Performers are five to eight times more productive then their counterparts.

You've probably learned the hard way; that no modification to an operational system will ever increase your organization's performance five to eight times. If you are like the most effective executives, you'll understand this and will double or triple the productivity and profits of your organization by giving your managers the tools to hire, develop and retain your greatest asset; your people.

Great customer service, work ethic, motivation, productivity, and sales success comes from employees that fit your culture, their team, and the job they were hired to do. Whether it takes developing your underachievers or replacing them with someone who will naturally produce; now is the time to focus on your people to prepare for your best year ever.

Grant D. Robinson is the President of People Values and the Author of the Market Leadership System. To improve your “Hiring Success Rate” of TOP Performing Employees, watch a free, 5-minute, on-line video at: http://www.peoplevalues.com.

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By Tim Sales

It is very difficult to achieve real MLM success if you are afraid of talking to people about your business. Use these four guidelines to achieve confidence when talking with prospects. They've worked for thousands in my own MLM business. I know they will work for you.

Why do you have a "chicken list?" Because you fear you don't communicate easily or well.

A "chicken list" is the list of prospects that you're afraid to call. Often people think they will call their "chicken list" after they get successful. But, they need these people in their MLM business to create the success.

This is a "Catch 22."

The phrase "Catch 22" is from a novel by Joseph Heller, written in 1961. The pilot was afraid to fight in World War II. He feigned insanity. But the doctor said that if he were truly insane, then he wouldn't mind endangering his life by going into the war.

If he were sane, then he would be capable of following orders to fight the war. Thus the phrase "catch 22" came to mean, "a situation that trips one up no matter which way one turns."

You need the people on your chicken list to create the success you need in order to contact your chicken list. How do you get around this catch-22?

Your fear of the chicken list is based on your feelings that somehow, people are above you because of their status. If you were to examine this more closely, you would discover it is not that the people are any better than you; it's lack of confidence in your ability to communicate easily.

If you knew you could communicate easily and effectively without making any mistakes, you could...and would...call anyone without hesitation. You would have confidence. You would have certainty. And there's NOTHING more rewarding than having that feeling.

Communicate means: a. To convey information about; make known. b. To reveal clearly.

Easily means: a. Free from worry, anxiety, trouble, or pain. b. Requiring or exhibiting little effort.

The reason I bring this up is there are a group of characteristics an MLM business professional must have in order to truly have success in speaking with prospects. I call these characteristics the 10 Communication Qualities.

Having full knowledge of these qualities and having the proper and correct MLM training to learn them, you will be amazed at how much smoother conversations will go with your prospects.

The fifth communication quality on my list is to, "Communicate easily - no tension, strain, fakeness, sounding rehearsed, stuttering or hesitating."

Let's look at each one of these issues:

Tension & Strain: (The definition for tension and strain is very similar so they are
combined here.)

a. To be subjected to great stress. b. A great or excessive pressure, demand, or
stress on one's body, mind, or resources.

When communicating, tension and strain are stress created by the mental activity of feeling unprepared, or fear that you will sound "stupid" to others. If you've ever been asked to suddenly speak in public, you know what this mental activity feels like.

It creates a very uncomfortable feeling, of "being on the spot", and not knowing what to say. It’s the reason someone's voice "squeaks and quivers" when talking. This communicates an unprofessional, “new to the subject”, uncertainty to the prospect.

The solution to tension and strain is to familiarize oneself with all situations that can arise on a call when talking to prospects. Be familiar with all situations regarding your MLM business opportunity and also the products you sell.

Know what you are going to ask the prospect to do; invite for product, invite for business, send to a website, or get on a conference call, etc. When you are clear about what you're going to do and say, you will greatly reduce tension and strain.

Fakeness: a. To represent falsely; pretend to. b. To fabricate.

People sound fake when they use a lot of fluff words like, awesome, incredible, unbelievable, fabulous, wonderful, special, state-of-the-art, etc. These types of adjectives demonstrate a clear bias on your part. I'm not suggesting you be a boring communicator; by all means, be excited. You don't have to use fluff or puff words to describe your excitement. This normally indicates a cover-up of real content.

Sounding rehearsed: a. One that is not authentic or genuine.

Rehearsing what you're going to say is NOT WRONG. However, if you talk with a prospect before you've rehearsed enough - you will sound rehearsed; which IS UNPROFESSIONAL. When you've received a phone call from a telemarketer, you could tell he was reading from a script. It didn't sound very genuine and when you detected that he was reading from a script. You wanted off the phone. That's what you want to avoid with your prospects.

Stuttering and hesitating: a. If you hesitate, you do not speak or act for a short time, usually because you are uncertain, embarrassed, or worried about what you are going to say or do.

Stuttering and hesitating loops us back to the first issue I discussed above which is Tension and Strain. It is the fear of saying or doing something the prospect won't agree with that causes us to hesitate and stutter. The solution for stuttering and hesitating is similar to the solution for tension and strain; is very familiar with all the situations that can come up on your invite call.

Have you realized the simplicity of this yet? Your willingness to talk to your “chicken list”, or lack of, is based on your ability to communicate easily. You need to become familiar with all aspects of your MLM business and company to communicate easily.

Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.

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By Colleen Kettenhofen

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit." Conrad Hilton

1. Get rid of clutter. Too much "stuff" in your office and inside your home clutters your mind, creates confusion and exacerbates stress. Start by cleaning one area at a time. What items do you have that need to be donated, sold, or put back where they belong? As you're cleaning and putting things away, repeat to yourself, "Everything has a place." I often heard my dad repeat this phrase while we cleaned house. It still rings in my ears every time I clean.

What clothes do you own that you haven't worn in a year? Are you hoping to fit into them again? Donate these items to a local charity. What piles of paperwork are lying around that need to be filed? Studies show that 85% of everything that gets filed away never gets looked at again. Consider starting an archives file. You'll feel more energized, less stressed, and more self-confident when you eliminate clutter.

2. What's going on outside you is a result of what's going on inside you. What self-limiting beliefs do you have about your skills, aptitudes and abilities? Be honest with yourself. Write them down! You don't have to share them with anybody. The average person has 50,000 to 60,000 thoughts a day. When we talk to ourselves about ourselves, much of that self-talk is negative. As the saying goes, "How many times in a day do we ‘should' all over ourselves with everything that we should be doing?!" Get rid of the "shoulds." Become more aware of your thoughts, change them into positives, and you'll start achieving more success.

3. Enroll in a sunrise semester. First thing in the morning spend 30 to 60 minutes a day reading motivational, inspirational, or other pertinent information related to your chosen field. Your subconscious mind is most amenable to suggestion the FIRST hour upon arising, and that LAST hour before bedtime. As John Wooden once said, "If I am through learning I am through." Stay current and constantly upgrade your skills.

Learn more to earn more and to improve performance. Much of this is material we already know. Yet, often we need to hear it again because we don't "do" with what we know. Invest at least 3% of your income in personal and professional books, CD's, e-books, and teleseminars. When pressed for time, listen to CD's in your car on the way to work, picking up the kids, or driving to and from the supermarket. Attend seminars and conferences no matter what the distance. It is worth the investment in keeping you motivated.

4. Become more self-disciplined. The difference between successful people and unsuccessful people is that successful people make themselves do things unsuccessful people don't want to do. It's that simple. Once you start an important task, discipline yourself to keep going. Focus on it single-mindedly until it's complete.

Be more aware of your every day habits and what distracts you. Make a list of the activities you engage in that are a waste of time. Resolve to eliminate them altogether or delegate them to someone else. Start by determining which activities only you can do. These are the ones you must do. Outsource everything else. The ability to determine where you should spend the majority of your time and then complete those tasks can have more impact on achieving your goals than anything else.

5. To improve performance and productivity work faster. Compete with yourself. Make it a game. Resolve to work more effectively and efficiently throughout your workday. Try arriving to work earlier and leaving a little later. Many business people in my speaking engagements tell me they get more work accomplished when they arrive to work at the crack of dawn. No one else is in the office and there aren't distractions. Try this at lunch as well. Everyone leaves from noon to one in the afternoon. Cut back on frivolous time wasters such as talking with co-workers around the water cooler and other idle chitchat. This will free up your time for the things you really enjoy, like spending time with your true friends, family and loved ones.

6. Review your values and priorities. Make sure your goals are consistent with what's important to you. Otherwise, no matter how much you think you want something, you won't work hard to achieve it if it's not in line with your core values. Write down each individual goal you think you want. Is it consistent with giving you greater peace of mind and happiness?

For example, values that are important to me in terms of work are helping others, freedom, creativity and flexible hours. A corporate job where I'd sit in an office all day would make me unhappy no matter how much it paid. So start by clarifying your values.

Success means many things to different people. In powering up your performance for greater success, first determine what you really want…and why. For example, do you really want a new car out of necessity, or is it to compete with the neighbors next door? No matter how much effort you put into achieving your goals, if they don't fit in with what's really important to you, you'll find ways to procrastinate or sabotage yourself. It's easier to be self-disciplined when you're passionate about something and it fits in with your core values.

"The biggest mistake people make in life is not trying to make a living at doing what they most enjoy." Malcolm S. Forbes

Colleen Kettenhofen is a motivational speaker, workplace expert, & co-author of "The Masters of Success," as featured on the Today Show, along with Ken Blanchard and Jack Canfield. For free articles, e-newsletter, or to order the book visit http://www.ColleenSpeaks.com Topics: leadership, management, difficult people, public speaking. Colleen is available for keynotes, breakout sessions, seminars. (971)212-2412.

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by Paul Speziale

“There is no harder job in the world than copywriting, yet there is none more rewarding...both financially and emotionally. It truly is the world’s best kept secret job.”

First of all, there is some confusion about copywriting...let me dispel the most common myth:

What Copywriting is NOT

“Copywriting” is not “Copyrighting”. Copyrighting is the act of securing the copyright on a piece of work. A copyright is just the legal right to reproduce the work.

What Copywriting IS...

Wikipedia, the online encyclopedia, defines copywriting or the act of writing copy as:

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.

I agree with this definition, but copywriting goes much deeper than that...It is both a science and an art.

Where You Can Find Examples of Copy

It’s generally used in advertising and marketing and is primarily used to sell goods and services, but it is also used to communicate with people.

You can find it in all ads that you see everyday...

That includes: the Internet, newspapers, magazines, billboards and radio...on the package of things you buy, on the back of your milk cartons, and even the bible! More on that later...

The Problem With Copywriting and Why It’s So Important

The act of copywriting is the most mis-understood skill in any business, yet at the same time it’s the most important.

Here’s why:

It’s really just words on a piece of paper.

It makes it even more mis-understood when a copywriter asks for thousands of dollars and it only took them a week to prepare it.

But, when written correctly and sent to the right people, it has been known to turn a mediocre business into an industry giant very rapidly.

Your words, reproduced thousands of times, leverage your message to thousands of people...and it costs only fractions of a dollar per letter to distribute it.

A well-crafted, persuasive letter is one of the most powerful forces in the world today.

You know, while the National Enquirer won’t even win the Nobel Prize in Literature, they write with simple language and very effectively target their audience...they have over 15 million readers after all. With all the complaints they get, no one has ever complained they write too clearly.

Words on a piece of paper have been known to create wars (or prevent them), to sell millions of dollars in goods, to express emotions and so on...

I said earlier that copywriting was in the bible...St. Paul, the Catholic saint, used copywriting to communicate the word of God to other people. He spread the message without ever having to be there personally. He was one of the earliest copywriters.

The president’s speechwriter is a copywriter...he or she has to be very careful about the words they use.

The Role of a Copywriter

The role of the Copywriter is to write copy. Simple.

To write copy, a copywriter must research their a) intended audience and b) their subject matter. Then they must put pen to paper and create a message that will communicate their subject matter to their intended audience.

The copywriter must also pay attention to how the copy

a) Looks: if the copy looks too overwhelming, no one will read it.
b) Flows: if the ideas and words in the copy connect together properly.

In the end, what does a copywriter produce? The length and type of copy can vary...they can produce letters 30 pages long or as short as one sentence (or a word or two).

Writing 30 pages is definitely a skill, where if you want to sell something, it has to be extremely interesting so that someone will read it...

What about writing a sentence? Sometimes that can take months of digging into volume after volume of dry product data and material to uncover the one phrase that can best describe the product.

Every word counts and is worth its weight in gold

In both cases, every word counts...the copywriter must agonize over every word because not only are you paying for the space you use (in a magazine for example) to distribute the copy, but the very words themselves can either persuade your audience to listen to you and buy your products...or completely turn them off.

Because of the complexities and the needs for copywriters...there has emerged a wide range of copywriters...they range from artists and English majors to people in sales.

The difference between the two, I will discuss in my next article: “The difference between your “everyday copy” and “copy that sells”

Conclusion

Copywriting has been around for hundreds of years in various forms. Only in the last 100 years or so has it been used so widely to sell goods and services. Yet, despite all this, it still remains one of the most mis-understood, but important aspects of any business.

Everyone should know the basics of it and use that skill in their business.

Paul Speziale is a direct marketing consultant / entrepreneur based out of Toronto, Ontario. He has served all industries from manufacturers to retailers, from entrepreneurs to professionals. Besides helping clients, he is working on his own projects. He also volunteers his time for several worthy causes both local and global. You can reach him at: http://www.AnelloSolutions.com: Growing Your Business Through Low-Risk, Optimized and Results Based Marketing.

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By Denise Landers

On a recent airplane flight, I thought of all the systems that are in place to get us from one destination to another as efficiently as possible.

Boarding

Consider the rapid turnaround of planes these days. When the arriving passengers disembark, their luggage is taken off, the plane is refueled, a maintenance check is done, the interior is cleaned, a new crew boards, luggage is loaded, food and drinks placed on board, and the new passengers settle in – often all within 30 minutes. Then we’re soaring to our next destination.

Taking Off

We don't buckle up in our seats and then wait while the pilot rummages through stacks of papers, old charts, unread magazines, and empty food containers, trying to figure out what the present destination will be and then where the directions are for that destination.

We expect these procedures to go smoothly and rarely give the process any thought. The pilot boards knowing exactly what he is going to do. There is nothing in that cockpit that is not specific to the job at hand. He has a set of procedures that he follows, in a set order, to make sure nothing is skipped. We count on that, for both punctuality and safety. When something does goes awry and we are delayed for any reason, we're disappointed. If a plane has an accident, we're shocked.

Yet, do we expect the same of ourselves in our business endeavors? Consider your desk or your work area as the cockpit, driving the segment of the business for which you are responsible. Take a look around you. Is everything as streamlined as it could be? Are there any extraneous materials that do not pertain to the job at hand? When you come to work in the morning, do you know immediately where to begin, or are you shifting through papers and clutter to determine where to focus first?

With a good system in place, your work has been prioritized the night before. When you come in, you know what your schedule is and what you want to accomplish this day – your destination. Nothing will fall through the cracks because you have a procedure to record every task and follow-up that has to happen.

The Crew

You also should expect those around you to be handling their workspaces with the same efficiency. Consider what would happen to our flight if everyone were following the systems needed to get the plane turned around except for one group.

Suppose the cleaning crew didn’t pay much attention to the exact timing on their schedule. They knew they were going to clean planes today, but some friends from another unit stopped by so they had a brief visit and chat. Then someone had to make a personal telephone call. When they got to the plane, they found they didn't bring all the supplies they needed, so someone had to go borrow materials from another cleaning crew. Meanwhile the boarding and subsequent take-off is delayed.

Even though everyone else did their jobs, following procedures and schedules, the repercussions of this one group's delay trickle on down to all of the planes following after.

This may sound far-fetched, but it occurs in some form every day in offices everywhere. We may be efficient ourselves, but there’s often one person whose desk is stacked, who has to constantly ask for duplicates because they can't find what they need, who is easily distracted, and who forgets to follow up. We tolerate that and make jokes about it, but ultimately it’s not just that one person in the organization that's affected, it's everyone around that person. If you are working with someone like that, you are subjected to disarray, interruptions from him or her, and not being able to count on him or her to be as efficient as they could be in doing their share of the work. All of these results impact on the rest of the team.

Each of us needs to be working like the pilot. Know what your schedule is, establish a prioritized plan of action, have the materials you need on hand, and get rid of any unnecessary matter around you that does not pertain to the job at hand so that you can focus on what needs to be done now.

We count on that when we do business with other companies. Shouldn't they be able to expect the same from us? If you want to get your business off the ground, set up systems that will help you soar!

©2006, Key Organization Systems, Inc., All Rights Reserved

As the owner of Key Organization Systems, time management expert Denise Landers shows businesses, governments, and educational institutions how to manage daily workflow for maximum productivity and minimum stress. Learn how your business can benefit immediately at http://www.keyorganization.com.
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By Paul Taylor

The title of this article is not just the newest TV show staring William Shatner, or a great line from a Tom Cruise movie. These four words should be the motto of small business owners everywhere. Without money, your business has very little chance of succeeding. This statement can be taken several ways.

First and foremost, is finding financing for your business idea. Each business owner has to decide where to find financing. The obvious choices include banks, finance companies, money brokers, etc. Another place to look for funding is friends and family members. That is not what this article is really about.

Second, is to price the items in your business so that it insures that your business endeavor is a success. You want your prices to be in line with your competition. Price is usually a consideration with most people. However, you do not have to have lower prices on every item; you must, however, be in the same ballpark with the competition. There are other items that customers consider when purchasing an item from you, but price is the main one.

And finally, the reason for this article is start–up costs.

What are start-up costs? Start-up costs, as the name implies, include all the expenses that you have during the process of opening your business. Simple enough. But many times, entrepreneurs underestimate the amount that it will take to open the doors. Each business start-up costs vary, depending on the type of business that you plan to open.

Many of the costs associated with opening a business are obvious, however, I will list many of them so that when you are planning your budget, it may refresh your memory.

· Location for your business. Of course, this is the most obvious. Initial maintenance problems or remodeling should consider a start-up cost.

· Advertising is often overlooked or underestimated. You should check with various media about prices to advertise. This can be a major expense. Having a sign made for your building is also necessary for your business.

· Insurance is a necessary evil. Do not open the doors without it.

· Office equipment such as computer, printer, scanner, copier, fax, adding machine, calculators, filing cabinet, desk, and a bookcase are all necessary in an office.

· Office supplies are also overlooked; these include paper, pens, computer disks, notebooks, file folders, tape, stapler, and so on.

· Business licenses are required and should not be forgotten, although the cost is usually minimal.

· Utilities such as electricity, water, and phone; also an Internet connection and mobile phone should be considered.

There may be other costs that can be associated with start-up that are not listed here. This is only designed to get you to think about what it really costs to open a business. Many start-up costs are one time costs such as a deposit on a utility connection or having a sign designed and placed on the building or marquee. However, many are recurring such as insurance premiums and monthly utility expenses.

One business owner that I know said this about start-up costs “you should add up everything that you think it will cost to get open and then at least double it, and you will come close to what it costs.” The lesson here is do not underestimate your initial expenses. It costs more than you think.

Paul Taylor is a business owner that helps other business owners and entrepreneurs locate wholesale distributors and drop shippers. Visit his website http://www.WholesaleMap.com for information about wholesale sources or opening a business.

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By Mario Churchill

It is an unavoidable fact that businesses will encounter problems once in a while. It may be a problem in marketing, in sales, or in personnel. Whatever it is, you need to solve it fast in order to keep your business on track and avoid losing a lot of money.

Having problems in your business may seem very frustrating. With simple problem solving techniques, you can solve your problems in no time at all.

For example, if your competition is selling more than you, you need to analyze all the related factors of the problem with your company, or why your company isn't selling like it used to. Determining the problem is the first step in all kinds of problems that you need to solve.

With big business problems, face the facts; you will need help in order to solve it faster. Here is a guide you can use in your problem solving techniques to know how to solve problems more efficiently:

-The first thing you need to consider is identifying what problems you are facing. Whether it is about marketing or about sales, you first need to know what the problem is in a specific department. It may be lack of sales or it may even be problems with inefficient employees. Whatever it is, try to know what is causing it.

-Once you identify the problem, you need to set up a meeting with the people who are responsible. Then, you can ask them about their opinions on the problem. Try to ask them what is wrong with their respective departments and try to let them list the things they think need to be improved.

-After they write all the things they think have a problem, discuss it one by one. Ask them how and why they arrived at that particular problem, and what their opinions are to properly solve the problem.

-Now that you have their opinions, you can now decide what to do about that particular problem. Knowing what is causing the problem will enable you to arrive at the right decision in solving the problem.

These are the things you should consider when solving a problem in your company. You will know how you can solve the problem by making the right decision.

If you still need information to arrive at a good decision, then you should look for it. One way to solve the problem is by imagining how you can cause the problem. For example, if you think you need customers, imagine how you can scare them away. By doing this, you can determine why you don't have enough customers and solve it.

These are some of the things you should keep in mind in order to solve the problem in your business more effectively.

By getting the right information about a particular problem, you will be able to solve it at a much faster rate. You can really improve how your business is running and also improve the way you deal with problems.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.ideacenter.com and http://my-updates.info.

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By Tim Sales

I've made millions in network marketing, I've made millions through investments, and I've also lost a lot of money too. Profit from my mistakes and learn how to best invest the money you make in your MLM business.

Network Marketing professionals often ask me how to manage the profits earned from their MLM income.

Can you make more money by diversifying into investments such as stocks, bonds, real estate, etc., and have your money working for you in other areas besides an MLM business? Or would you make more money by really focusing and investing your money back into your MLM business?

There are three items to think about when answering this question for yourself.

A. What else would you do with your time?

B. What else would you do with your money?

C. What else would you do with your attention (definition: the ability or power to concentrate mentally)?

Every investment (stocks, bonds, real estate, your sister's business) requires that you learn about it. Just the learning costs time and attention. It is the using up of your attention that rarely gets factored into the "diversify your money" advice.

Probably what's most important here is, the greatest amount of money you will ever lose is that amount you will never make because of misuse of A, B, and C from above.

When listening to a radio talk show 10 years ago, the advice given to me was, "Select the top three stock market sectors based on trends. Put one-third of your investment capital in each. Wait 10 years and you should be wealthy off your passive investments." I was making about 50 thousand dollars a month above my expenses - so I thought, "Why not?"

I chose the following sectors: Health Care, Technology, and Telecommunications. After losing about half of my investment, I changed to three different sectors. I look at my portfolio today and I have lost another $11,848.78.

Don't get me wrong; there have been times I've made over $50,000 dollars in the stock market in a day. Fun! And there have been times I've lost $150,000 dollars in a day. Not fun.

In addition to that, I've spent an enormous amount of time on my "passive" investments. Many hours (per week) have gone into "pondering" (wasting item C from above) what the stock market is going to do next. Reading newsletters, magazines, newspapers, watching the stock market news and commentaries on TV. Still, my return has been negative.

The only thing that has remained very stable and predictable is my network marketing income. Had I taken the same amount of money, roughly $500,000 and invested it into promoting my MLM home-based business would I have had a greater return? Yes.

So what about the "Rich Dad Poor Dad" philosophy of "Buy assets that produce more income?" Or more commonly stated, "Create multiple streams of income?"

As you may know, I created a prospecting tool based on that philosophy where I explain to prospects how wealth is created by investing in assets. (www.mlmbrilliance.com) So I'm very close to this subject.

However, if you listen closely to the way I stated it in the online movie, I say, "So what are assets? Well the most obvious ones are: stocks, bonds, real estate..." Then I say, "...education and businesses." I'm referring to educating yourself about businesses; whether that is your MLM home-based business or your pinball machine business.

Two common mistakes in making decisions on A, B, and C from above are:

1. Making decisions based on now vs. decisions based on future. Of course, you need to pay your bills now. They're screaming at you! Keep in mind what I talk about in Brilliant Compensation - it's not faster, (in the long run), to tie your young son's shoes than teaching him how to do it himself. If you tie his shoes for him, you silence the screaming urgency, but you're still stuck with the job, UNTIL, you teach him to tie his own shoes. When you make financial decisions, make sure you're looking at the long-term. Residual income that can be generated from an MLM business is sweet.

2. Making decisions based on "could you" instead of what "will you" do with your time, money, or attention. Example: A guy determines that it's a poor use of his time and attention to mow his own yard, so he hires the boy down the street to cut his grass. Now, what does he do with that extra time (A), and the extra attention (B)? He watches TV. Bad choice. When he was making the decision to hire the lawn boy he thought, "It's a waste of my time to mow the grass when I could be doing more important things like building my MLM business." Make sure when you free up any of the three resources you use them wisely.

Summary: My personal opinion is; invest your time, money and attention into KNOWING your MLM home-based business and become really good and profitable at it. Find and study MLM training that is proven and effective, and master it.

Continually reinvest your profit back into your network marketing business by promoting it more, that’s where the high return is. When you have a surplus of income, buy a secure investment like Treasury Bills http://www.publicdebt.treas.gov/of/ofbasics.htm, until you're ready to learn another business FULLY. By business, I'm including all investment activities as well. Then focus your time, money, and attention (from the surplus only) on knowing THAT business.

From my experience, diversifying my money has done nothing more than dissipated my focus, which has in turn lost a lot of money, time, and attention.

Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.

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By Joseph Kennedy

The vast majority of people in business really do not like numbers. They remember Math as being one of the hardest subjects in school. They never got interested in accounting.

Most of us go into business, because we like the thrill of designing a new product, the joy of making a sale, or simply the freedom of being your own boss; not because we love to pour through financial sheets.

When you look at how many businesses fail, and WHY they fail, you have to step back and rethink things. A venture can have the most exciting products or services ever devised and plenty of customers and STILL not make a go of it.

Why? The answer is in the financial numbers.

Most businesses don't work out because their owners and managers don't fully understand the business' financial picture. When you have a complete and accurate view of your firm's finances, you know:

* How much money you are making
* How much money you're spending
* How much money you'll make or loose in the months ahead
* Know if your product is succeeding
* Know if your advertising is a waste of time
* Know if you need to order more product, or less, or even how to make money with your unused inventory

Your company's numbers quickly tell you all this and more. So how do you get access to these truths? Most small business experts will tell you to get a good accounting program like MS Money or QuickBooks. But that's not nearly enough.

Even though these programs are good, maybe even essential, you'll need to fully understand what is going on in your company. That's why a whole industry has sprung up to supply these much needed forms, databases, and software.

Big box stores and other large retail and service organizations have always had access to this kind of advanced accounting power. They either use their own teams of in-house MBAs or sign up for very expensive outsourced financial management services.

Today you can have that same kind of expert help simply by logging onto the Internet. Many of the forms you'll need are available free. And you can gain access to even more software and databases for a very small monthly fee.

Finally, BIG company financial power is readily in the hands of small and medium-sized businesses. Make sure you make full use of these resources. Your probability of success will be far higher and you may never have to worry about your company suffering serous setbacks.

Joseph Kennedy is a veteran of the banking industry and a former computer analyst. He is founder and CEO of http://www.businessbuilderonline.com, offering extensive financial, legal, and administrative forms you need to quickly succeed in business, plus much more. info@businessbuilderonline.com.

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By Wiley Long

The year 2007 is here. There are several issues to consider if you currently have a Health Savings Account (HSA), or are planning on getting one in the near future.

The deposit you place in your HSA is 100% deductible on your federal income taxes. HSA contributions are tax-deductible on state income taxes, except in four states. If you’re looking to reduce your 2006 tax burden and put more money away for retirement, your HSA is the first place to consider putting your money if you have not yet maximized your contribution.

The maximum that can be contributed to your HSA in 2006 is the lesser amount of your deductible, or $2,700 for single persons, and $5,450 for families. Individuals, who are age 55 or older, may contribute an additional $700. Be aware, the contribution limits are pro-rated, based on the number of complete months during the year in which you have a qualifying HSA health insurance plan.

The deadline is April 15, (or later if you file for an extension), to make your 2006 contribution. If you do not fully fund your account for the current year, you can’t make a “catch-up” contribution for 2006 after this deadline. However, you can reimburse yourself in later years for qualified expenses incurred in 2006, even if you don’t have the funds in your account to reimburse yourself at this time.

In 2007, the maximum annual HSA contribution will go up to $2,850 for individuals and $5,650 for families. Individuals 55 or older will be allowed to contribute an additional $800.

It is also important to have your HSA-qualified health coverage in place no later than January 1, to maximize your tax benefit for 2007

To pay for a medical expense from your HSA, it must be a qualified expense. Some of these qualified expenses include: dental expenses, eyeglasses, chiropractic visits, over-the-counter medications, and sometimes even nutritional supplements.

Make sure you have an accurate record of your medical expenses for the year. Separate the expenses for which you have reimbursed yourself from your HSA from those that you have paid for out-of-pocket. Keep receipts for all medical expenditures paid from your HSA with your 2006 tax records. Place the "non-reimbursed medical expenses" in a separate file, and keep these receipts with the concurrent year's tax records with the year you decide to reimburse yourself.

There is a 6% penalty for over-funding your HAS. You have until April 15, 2007 to withdraw excess funds for the 2006 tax year to avoid this penalty. Your HSA administrator may notify you of any over-funding, however, they are under no obligation to do so. It is your responsibility! Make sure you check into this if you think your may have over-funded you account.

The minimum deductibles for HSA-compatible health insurance plans in 2006 were $1,050 for individuals, and $2,100 for families. This amount will increase to $1,100 for individuals, and $2,200 for families in 2007. If you currently have an HSA-qualified plan with the lowest eligible 2006 deductible, this deductible will automatically go up on January 1 to the new minimum.

Strategies to Maximize Your Tax Benefits

There are basically three different strategies you can take to decide how to fund your health savings account:

1. Put no money in the account, except when you incur a medical expense. This strategy allows you to legally "launder" any money used to pay medical expenses. By depositing money into your HSA, then immediately withdrawing it to reimburse yourself for medical expenses, you’re making all your medical expenses tax-deductible. Use this strategy if you are on a tight budget and need to keep your cash outlay as low as possible.

2. Fully fund the account, or put in as much as possible, based on your budget. When medical expenses are incurred, take money out of the account to cover your costs. Then let the rest grow tax-deferred. This strategy will maximize your tax deduction, while making your HSA funds available to pay any non-covered medical expenses before your deductible is met.

3. Fully fund the account, but pay all medical expenses from a non-HSA account. Reimburse yourself for medical expenses at a later date. This strategy will allow you to maximize your tax deduction, and also allow you to maximize the tax-deferred growth of your HSA. You can reimburse yourself, tax-free, at any time in the future for medical expenses incurred over the ensuing years.

To maximize the potential growth of your funds, you may want to make your 2007 deposits as early in the year as possible. Any growth in your account is tax-deferred, like an IRA. If possible, plan to make your deposits the first week in January.


Wiley Long - President, HSA for America (http://www.health--savings--accounts.com) - The nation's leading independent health insurance firm specializing in Health Savings Plans that works with Health Savings Accounts.

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By Biba Pedron

Networking is my favorite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, by networking.

Here is another very effective marketing tool requiring no skills. It can be applied to your business immediately, and will help you to gain new clients.

Simply get testimonials from your current clients!

Testimonials from satisfied customers are the best way to promote your business. It doesn’t cost you a thing. Stop selling; let your clients and raving fans do it for you.

Contact your best clients, who know and appreciate you and the value your products and services. They will be happy to help you; providing you with testimonials that praise your products and services.

Be sure to obtain their permission before using their information in your brochure and on your website.

Use their testimonials on your website. This way your clients will make the sales for you. When people see the results and the benefits your clients reaped from using your products and services, they will want the same results for themselves or their businesses.

Don’t use a testimonial like “Mary it was great working with you” John S., NY. This is useless.

Use effective testimonials where your clients mention the benefits of working with you. What was their experience and results in their businesses after they bought your product/service or program? Make sure that you mention their name, website, and eventually their email and phone number. Give your prospects the opportunity to see that there are real people like them, who can be contacted or websites to check out to verify who they are and what they do. The new clientele will probably never contact them to ask about the experience they had with you, but they will feel more comfortable if they can identify themselves with your current clients.

When it comes to testimonials, I always mention one of my businesses, my French consulting business, www.focusoncareer.com, because I don’t have to promote it. Because I am working within a specific niche - French solo-entrepreneurs who want to start their own businesses in the US -, and my website has a very rich content providing a great deal of free information, including some very powerful testimonials from clients. I have at least 3 to 4 people weekly, who contact me for consultation. I don’t have to chase them; they just come to me. When I ask them why they decided to contact me, they always mention the testimonials. They say, “You did so much for so many people that I imagine you can do the same for me”. Because my clients did the sell for me, after the first consultation, 50% decide to work with me immediately. Others may need to talk further or find out a little more about my services and me.

Have a complete page with all of your testimonials on your brochure or website.

If you promote a special product or program, insert your testimonials, along with the description and benefits of your program.

As an example see my program at http://www.powerofnetworkingsecrets.com

I work with lots of people who are just starting their businesses, so their question is always, “But I don’t have clients yet. How can I get testimonials?” Well, offer to trade your services with a couple of people who really need your services but who perhaps cannot afford them, in exchange for a testimonial. That is a good way to start.

Don’t hesitate to contact your best clients now. Ask them for a testimonial. Make a list of clients you could contact today; those raving fans that enjoyed working with you and for whom your products made a significant impact on their businesses. You will see they will be more than happy to help you in return for what you did for them.

When asking for testimonials, don’t forget to ask for referrals: friends, colleagues, or family who would benefit from your products or programs also.

Another way to use your testimonials is to prepare a direct mail campaign, and send it to the list of referrals your clients just gave you.

Don’t you think that when the targets see their friends’ names in your brochure or mailing campaign, they will trust you and be keen to work with you also? You will get a better response to your campaign than advertising in a magazine, where nobody knows you and most readers won’t even notice your ad.

Need more techniques and strategies to boost your business and turn more prospects into clients? Then learn more about “The Power of Networking”. In this 5 step program, you will find everything you need on how to maximize your networking results.

You will learn: how to create an outstanding business card – how to polish an elevator pitch, which will hook your audience so that people will remember you – how to create a 7 step follow-up system to turn more prospects into clients – how to use testimonials - how to use your newsletter to promote your products or services without hard selling – how to create strategic alliances to grow our business faster. For complete details of the program “The Power of Networking” visit http://www.powerofnetworkingsecrets.com

(c) 2006 Biba F. Pédron

Biba F. Pédron, also known as The Connection Queen, is a marketing consultant, founder of Biba4Network, that specializes in networking for small business owners in the greater New York area. Biba helps entrepreneurs to maximize their networking results so that they can grow their businesses faster.

Biba is the author of “Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business”. http://www.startyourdreambusinesstoday.com.

For more information or to receive free tips like this one, please visit http://www.theconnectionqueen.com

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by John Eberhard

A new type of promotional medium has sprung up or evolved on the Internet over the past two years – namely “content hubs.”

A content hub is a type of web site that has lots of informational articles on it. A person with a web site, who needs article content for their site, can go to a content hub and download articles for free on a wide variety of topics, and then post them on their web site. These content hubs allow you to search by topic or category or by keyword.

Writers can post articles on the content hubs. The benefit for the writer is that he can mention his company and include his web site address in the article. And that provides in-bound links to his web site, from the content hubs themselves, and from every web site where that article is posted. In-bound links, meaning links from other web sites that link to yours, increase link popularity, which is one of the main criteria used by Google and other search engines to determine web site ranking.

So the content hubs service both writers who want to get the word out on their company or products or services, and people who have web sites who need article content.

The key, for a writer, is to write something that will appeal to the general public, or at least to a sizable specific niche public (such as webmasters or web promotion for instance), so that the article gets downloaded and used on lots of sites in need of content.

It is also key to include the name of the company in the article, preferably near the beginning, and include the company web address in the article as well, and in the writer bio at the end.

The article itself should not be written in such a way that it is just a blatant promo piece for your company. It has to be written so that it is about a topic that your company deals with or you are an expert on, and it mentions your company, but it doesn’t say “call us now at 1-800-222-2222 for a great deal on tires” at the end. In other words, what in marketing is called a “call to action,” where you tell your prospect to contact you or to respond for more information or to buy now, should not be included in articles for content hubs.

If there are specific key words or phrases that people use to find your web site (most web statistics programs can give you this information), or to look for your product or service, then try to find a way to include those words or phrases near the beginning of your article.

It’s a good idea to look over the type of articles that are currently being accepted on content hubs, to get a better idea of what works there, and so you can write articles that will fit this medium. Some good content hubs to look at are:

http://www.goarticles.com
http://www.isnare.com/
http://www.articlecity.com/
http://www.exchangenet.com/
http://freezinesite.com/
http://articles.simplysearch4it.com/
http://www.dime-co.com/

There are currently over 700 content hubs on the Internet.

Most of the content hubs require that you register with them before they will allow you to post an article there. Some of the sites have your article reviewed by a live person before it goes up. Some will just post it without review.

Once you get registered on a number of content hubs, it is best to post one article, then post more articles at intervals of about once a week. Make sure you include your company name and URL in each article.

If your company has any articles written already that were written for other purposes, you may be able to convert them into a form that will work for the content hubs. The key is to read the types of articles that are already appearing on the hubs and convert your content into a similar form.

Content hubs are a great way to get out information on your company, and are becoming one of the primary ways of promoting on the net.

John Eberhard is President of RealWebMarketing.net (http://www.realwebmarketing.net), a marketing consultant, writer and political analyst living in Los Angeles. He can be reached at http://www.realwebmarketing.net/contact.html.

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by Sharon Housley

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

Question: If something is in an RSS feed, it is perfectly fine to reproduce the contents of the feed. I mean after all RSS means really simple syndication, right?

Answer: No, that is not true. Regardless of whether content is in a feed or not, the original creator of the content has the right to restrict its use. While most people do feel that if content is in an RSS feed, it is available for syndication--that is not always the case. Various groups have made efforts to add namespaces which expand the tags used in RSS, to define whether the content is available for syndication. The two most notable namespaces that detail permissions are the Creative Commons extension and the Bloglines' Access extension. These two extensions are not yet widely supported so it is always best to check the terms of service associated with the feed or website to determine if the feed is available for syndication.

Question: RSS is only for blogs right? All blogs have RSS feeds right?

Answer: No, and No! While blogs may have helped increase the popularity of RSS feeds, RSS feeds are not specific to blogs. RSS feeds can be used for any type of content not just blogs. In fact, there are probably more RSS feeds available for non-blogs than there are feeds for blogs. Publishers have used RSS feeds for articles, press releases, discounts, podcasts, calendars, alerts and the list goes on and on.

Question: When I add a new item to the feed, do I simply edit the old .rss file or do I create a new one?

Answer: If you are adding content related to the theme of the original RSS feed, you should always expand your existing RSS feed rather than creating a new feed. Do not edit any of the RSS feed's existing items, simply add a new item to the existing RSS feed.

Question: Can RSS Feeds be set up for private list subscribers and what kind of security is available for RSS feeds to support a private feed?

Answer: Yes, while there are no provisions in the RSS 2.0 specification for passwords or protecting files, you can use any security mechanism available on the http server to protect the entire RSS feed. The security options are dependent on the capabilities of your web server.

Question: What is a feed reader?

Answer: A feed reader can also be referred to a news aggregator. RSS feed readers come in all shapes and sizes and are just tools that make it easy for users to view the contents or headlines of the RSS feeds they subscribe to. Feed readers can be desktop applications, or web applications. Desktop readers are programs that behave similar to an email client, you add new feeds and when the RSS feeds you subscribe to are updated new items appear in the RSS reader. The web aggregators are websites that aggregate all of your favorite feeds, the web page dynamically updates as new items are added to the feeds you subscribe to. Many email applications now also include the ability to monitor RSS feeds. As the popularity of RSS increases, the options to read and monitor feeds is expanding.

Question: Can you block a search engine from accessing a feed?

Answer: You can use a robots.txt to indicate to search engines that specific RSS feeds should not be indexed. Most search engines will observe the contents of a properly formatted robots.txt file.

Question: What is a GUID?

Answer: A GUID is a globally unique identifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a different GUID.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. Interested in additional RSS FAQs visit the RSS Knowledgebase http://www.feedforall.com/knowledgebase.htm or subscribe to the RSS knowledgebase feed http://www.feedforall.com/knowledgebase.php

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by Huzaili Aris

A conference call involves the communication between a calling party and more than one listener. There are numerous conference call services available, making it difficult to make a quick decision. The service that you choose will ultimately depend on the expectations and uses you wish get out of your conference calls. For some, only a few details matter, such as price, while others are in need of advanced services like on-the-spot technical support. Below are a few factors to consider when choosing the conference call service that is most compatible with your needs.

Business Conference Calls

When it comes time to report quarterly stats, many companies turn to conference calls. This allows them to communicate the ups and downs of their business to interested parties. A higher-level company executive, such as the CEO, often reads the company reports. Once the results are revealed, the call is then accessible for others to join in, namely stock analysts, who come with a slew of questions. Businesses may also use conference calls to promote their products or services. Seminar leaders may open a conference call to the public to share their marketing techniques or business strategies for free or a small price.

Entertainment-Based Conference Calls

Today, people are looking for more and more ways to make new friends or find the companion of their dreams. When bars and clubs get to be too much, the allure of chatting on a "party line" becomes increasingly appealing. Entertainment-based conference calls are used to provide a break from boredom, as well as a way to socialize with others. Participants call a phone number set aside for this purpose and are plugged into a whole new world of mingling and flirting.

Audio vs. Visual

Audio conference calls are less expensive and require less equipment than visual conferencing. Web conference calls also open up a host of potential problems, such as malfunctioning chat, instant message, and web cam services. Streaming video may also pose concerns. Although the capabilities of visual conference calls are vast and have a better way of getting the point across, depending on your intended audience, the concept might be too advanced.

To use visual conferencing as a business tool, you will also have to familiarize yourself with an assortment of software selections and other online options. Learning visual conferencing techniques is a process. For example, include too many large files and you may end up with a communication problem.

Conference Call Limitations

What kind of conference call do you want? Some services allow the called party to speak during a call, while other selections only allow called parties to listen to what is being said.

Conference Call Set-Up

Do you want to control how conference calls are received and made? Calling parties can place calls to desired participants or entrance to a call is gained by calling a special phone number.

Reservation vs Non-Reservation

When you choose a service offering reservation-less conference calls, you will enjoy more freedom. Calls can be placed at any time without speaking to an operator or setting up an appointment. Reservation services require you to schedule your call ahead of time.

Conference Call Commands

What sort of capabilities do calling parties have when choosing a service? Things to consider include the ability to get operator assistance, mute and unmute participants, alter ringing tones and record conversations.

Call Planning is Essential

Knowing how long your conference call will be allows you to shuffle along participants to meet time expectations. As a rule of thumb, a conference call centers on an hour or more. Larger groups demand longer time frames, but without the use of video, it is difficult to keep the interest of all participants.

Usually, about 1-3 minutes are given to each participant to voice his or her opinions. Often, an hour-long conversation handles about 1-2 topics. Another important factor pertaining to conference calls is to prepare for last-minute technical issues. Be aware of applicable time zones and schedule a conference call that will accommodate all of your desired participants. When choosing a service, make sure all customer and technical support will be handled in a timely manner.

Billing Plans

Accepting a variety of credit cards, some services offer per minute pricing plans. Once the conference call is completed, a call summary is emailed to you with all of the details. Applicable charges are then placed on your credit card. Additional plans include flat rate unlimited and monthly plans. Some companies offer a flat monthly rate of $60 for a maximum of five people that allows unlimited usage for the month.

Special Services

Will the conference call service you choose provide you with extra services? Depending on your needs, you may desire to have a taped recording of your conference call. Some services offer this luxury for a flat fee (around $25). Some charge an hourly rate if you wish to have a transcript of your call. Rebroadcasts are also offered through some services for a fee. For an extra charge, operator assistance might be available, which helps with the moderation of conference calls.

Several Conference Call Service Companies Reviewed

Accu Conference : This on-demand, fully automated toll-free service offers reservation-less service, free call recordings and live in-call web control for 9.9 cents per line. Operator service costs 13.9 cents. Unlimited use, flat-rate conferencing is offered, starting at $99 per month.

No Cost Conference : Offers free, reservation-less conference call capabilities, available 24 hours a day. You will receive a pin and dial-in phone number once a quick registration is completed. Free and cheap conference call services are good for short notice calls and limited budgets. With this option, reliability of service does become a concern.

WebEx : Offers conference call services, as well as helpful products, such as Meeting Center, Training Center, Support Center and Sales Center. They offer different solutions to better serve small, medium and large companies. They also offer decent live technical support and pay-per-use services.

OnConference : This service offers no set-up fee and has a listed price of 19 cents per minute per person with or without toll-free access.

Contact Call : Highly recommended for their operator-assisted services.

When you conduct careful comparisons and research on the many conference call services, you will be able to take advantage of a wealth of savings that regular phone services cannot provide.

Huzaili Aris is the webmaster of http://www.conferencecall101.com. Starting a conference call is not as complex as some people think. It is the easiest way to save you time and money for your business. Know all the information about making conference.

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by George Levy

As someone who spends an obscene amount of time researching, playing and "working" on MySpace [and loving every minute of it I might add... ;-) ] I have made myself into an expert and an authority on the process of customizing or "pimping" profiles as my countless thousands on MySpace will vouch for me.

Before going deep on HOW to pimp MySpace, I'd first like to address WHY one should pimp his or her MySpace profile.

There are really two answers to this question...

The first is my expert opinion as a marketing specialist - "branding and differentiation."

As MySpace continues to grow at a frantic pace (there are currently over 108 million profiles on MySpace and growing at about 26,000 new ones daily) - it becomes increasingly difficult for an individual or an online business seeking to establish a presence on MySpace to "stand out from the crowd." A well pimped out profile allows for a unique user experience that separates and differentiates a profile from the millions of other "plain-vanilla", non-pimped profiles.

A customized profile allows for using corporate colors and logos as well as controlling the end-user experience to be consistent with one's overall brand identity.

Ok... having said that.

My second answer is more personal - simply "Because it looks cool and because you can."

So... having cleared that up.

The process of "pimping" or decorating and customizing a MySpace profile is part art/part science and consists of several key steps which should be addressed sequentially if you want to have a truly great looking profile.

In order, you must:

1. Choose the kind of look you are going for.

What will your profile be about? Is it about you? Is it for a business? Is there a specific atmosphere that you want your profile to have? You must be clear on what you want to portray and design in your profile prior to making any customizations.

This will help you save a lot of time and needless aggravation

2. Determine if you'll use a Pre-Made layout or create your own.

There are thousands of pre-made layouts available on the Internet. One need only to search in the search engines for the keywords "MySpace Layouts" to find page after page of web sites that offer pre-designed layouts for you to choose.

Another alternative, and my personal preference, is to design and develop your own profile look. By customizing your profile look and feel, you not only avoid the risk of using the exact same layout that somebody else is using but you also prevent any problems you may have with any copyrighted images in your layout that the original creator may not have secured and which may result in your profile being shut down by MySpace.

Should you choose instead to pimp your profile yourself, you will need to have a tool called a "MySpace Profile Editor" that will allow you to change most aspects of your profile including background images, colors, borders, fonts and a great number of other customizable options. You can do a search for "MySpace Profile Editor" to find one you can use.

Like in all software, there's the good, the bad and the ugly in profile editors and being tired of just finding "the bad", I personally chose to custom develop my very own easy to use, top of the line profile editor.

3. Customize your Contact table.

MySpace also allows you to customize a section of your profile called your "Contact Table." This is the small table underneath your default picture where you can select to Add as a Friend, Send a Message, Rate a Picture and other actions.

Once again, you can search on the web for "Pre-Made Contact Tables" that you can download and install but just like with pre-me profile layouts, you run into the same issues of not having a truly original profile and any potential copyright infringement issues.

My recommendation is, if you can develop your own contact table, by all means do so.

The general consensus on MySpace is that a profile is never truly pimped unless it has a custom table to go along with it...

So make sure that when you pimp your profile you choose a good looking contact table to go along with it.

4. Apply "hide codes" and "tweaks."

There are many other codes and so-called "hides and tweaks" that you can apply to your profile to make it hide specific information and change the look of many different elements including how pictures are displayed, if you want to center your profile and the order and number of how your friends are displayed. You can also apply effects to blur and reverse your images, add graphics that seem to "fall from the sky" and a great number of other options to embellish your profile.

In conclusion, pimping your MySpace profile is a very personal process and making your "Space" or profile be truly unique requires a combination of skills, patience and the willingness to try different things. Remember, in customizing your MySpace profile, there are no wrong answers and anything you create is yours to keep or discard (do overs are perfectly acceptable in MySpace... Unless of course you break any of MySpace's terms of service which can be accessed through a link at the bottom of every page on MySpace.)

Make sure you enjoy the process and don't be afraid to try new things - after all... it is YOUR MySpace profile, make it truly a reflection of who you are!

George Levy is an internationally recognized Internet marketing expert responsible for helping all types and sizes of businesses use the Internet to sell over $100 million dollars in the United States, Canada and 14 countries across Latin America. He is also commonly known as "His Mastership" on MySpace and is part of a select group of MySpace users commonly acknowledged as "Legends" and "VIPs" with thousands of friends worldwide and hundreds more added daily.

George is the expert author of the Internet Salesmanship newsletter and blog as well as the creator of best selling "MySpace Mastership" program with all the tools and video instructions necessary to Pimp your MySpace profile, make thousands of friends and become a well known celebrity on MySpace.

To find out more about George Levy, you may visit his blog at http://www.georgelevy.com and visit MySpace Mastership to receive his 5 day Free email course on achieving Mastership of MySpace at:

http://www.myspacemastership.com

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by Farhad Divecha

As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click. In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.

1. Keyword Research

• Ensure that your keyword research (http://www.accuracast.com/resources/seo/seo-keywords.php ) is thorough. If you only select the most obvious keywords, you will pay more, since all your competitors will also be bidding on them.

• If you select only generic keywords, you will suffer low conversion rates since visitors typing such words in are often not yet ready to buy.

• If you miss out the unique keywords which no one else is bidding on, you will miss the opportunity to sell to visitors that search on these keywords.

• Use negative keywords to discourage irrelevant searches from displaying your advertisement.

2. Effective Ad Copy

• Ensure that your ads describe your product or service precisely.

• Do not lie in your ads to attract visitors. If visitors don't find what your ad promised on your site, they will leave, making your conversion rates fall.

• Use your ad to discourage the wrong sort of people from clicking. E.g. if you sell a premium product, don't use words like "cheap" or "bargain".

3. Consistency

• Deliver what your ad promises. Always.

• Make sure that your offline and online advertising image is consistent.

• Most importantly, for e-commerce sites, ensure that the price quoted is consistent throughout your site and through the entire checkout process.

4. No Hidden Costs

• Make customers aware of any extra costs at the very start of the checkout process.

• VAT and postage should be clearly mentioned as extras.

• If the amount quoted at the start is unexpectedly different from the final total, customers will abandon the checkout process and shop elsewhere. This will make your conversion rate suffer greatly.

5. Comprehensive Search Engine Marketing

• Customers often browse and return for products. If they can't find you when they return, you will loose the conversion.

• Top 10 placement in the natural and paid listings often reinforces customer trust in your brand, making them more likely to buy from your site.

• Ensure that your search engine marketing campaign (http://www.accuracast.com/services/ ) also builds a brand in the minds of browsers, so that when they are ready to buy, they will come to your site since it is the only one they recognize.

When you increase conversion rates on your e-commerce site, you can automatically afford to bid more per click without suffering a loss. If you find CPC's rising and profitably diminishing rapidly, the first step you should take is to review your site to ensure that you are converting as many visitors as possible. The maths is very simple:

If you currently pay £1.00 per click on Google, convert only 1% of these clicks, and the profit you make on each conversion is just £100, your total cost = total profit, meaning you just break even.

If you have to raise your CPC to £1.10 per click in order to maintain your top 10 position, you will suffer a loss.

However, if you just raised your conversion rate by 1%, you would actually find yourself making a profit, since your cost would now be £110 for 100 clicks but the profit made from 2% conversion, i.e. 2 sales would be £200!

Other articles to read:

• The advent of RSS advertising (http://www.accuracast.com/seo-weekly/rss-advertising.php )

• Website accessibility important for disabled visitors (http://www.accuracast.com/seo-weekly/website-accessibility.php )

SEO Weekly ( http://www.accuracast.com/seo-weekly/ )

Farhad Divecha

Before founding AccuraCast, Farhad worked for and provided consulting services to a number of large and medium sized enterprises in the UK and USA including 3Com, Proctor & Gamble and Household (HFC, HSBC). He has over 7 years of experience marketing products and services online and offline.

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by John Case

Writing informative articles and syndicating them over the internet is an easy way to get hundreds, or even thousands, of one-way links to your site, skyrocketing your search engine rankings. As your articles spread across the internet, more and more readers who find the articles useful will find and follow links to your site. You will become known as a leader, not a follower in your field, as your name and homepage link appears on hundreds of other sites.

Many webmasters have never heard of article syndication. Those who know about syndication often avoid it, thinking it is too much trouble, or that they have nothing to write about. Other might see no reason to give away valuable content for nothing. However, producing and distributing articles is not nearly as difficult as it might seem, and the advantages are many.

Creating Your Articles

If the prospect of sitting down to write a few articles frightens you, one option is to outsource the work by hiring a ghostwriter. Ghostwriters can be found by registering at www.elance.com or www.directfreelance.com and posting a simple project outline. Writers will bid on your project, and you accept the writer with the qualifications and bid that best suits you. If you go to the trouble of hiring a ghostwriter, it is probably a good idea to get them to research and write a number of articles, rather than just one.

You can also easily produce new articles by recycling some content from your site, or creating several articles with some overlapping content. For example, if you are running a site on pilates (a type of exercise) you could easily produce four articles with titles like “Just What is Pilates?,” “A Brief History of Pilates?,” “Is Pilates Right for You?,” and “Why is Pilates So Popular with Hollywood Celebs?,” and use a bit of general information in all four articles. The content does not have to be revolutionary-in fact, there is a greater demand for general, “for dummies”-type introductory articles. You should proofread your articles before sending them out, or that one typo will soon be replicated hundreds of times. However, the writing does not have to be at the Pulitzer-Prize level. Just try to write simple, straightforward articles introducing the topics of your site, geared toward someone with no previous knowledge.

Tips on Writing Articles

Include a reprint disclaimer at the bottom of each article. For example: “Webmasters are free to reprint this article provided that it is not edited, the author's information is included, and the links are included as live links.”

Many directories will reject articles that include links to your site in the body text. Include links to your site in the “Author info” section.

The “author info” section, also called the “resource box” at the bottom of the article is a place for you to include a link to your site and brief introduction. Always remember to include this, as there is little point in syndicating articles without it. Here is an example of a simple resource box text: “John Smith is the author of http://www.Domian.com, a free guide to making an income online, and maintains an SEO site at http://www.Domain.com”

Distributing You Articles

There are a number of free article directories below where you can register and submit your articles. Most of them are large sites that are constantly growing as authors add new articles every day, meaning that the search engines often spider them. Even if your articles are never picked up and republished, submitting them to the directories alone will have a huge effect on your search engine rankings. The submission guidelines vary a bit from site to site.

About The Author
John Case is the author of the Complete SEO Training Course (http://www.complete-seo-training.com/) and maintains an experimental advertising site at http://www.awordsworth1000pictures.com/.

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by Oleg Ishenko

Internet Search

For the last decade the Internet has emerged itself into an integral part of our everyday life. What previously was mostly a network of research institutions has become an unprecedented medium for commercial and social use. With the number of web pages now exceeding 12 billion it is extremely difficult to find information without using search engines.

Search engines appeared almost immediately once the WWW was born. A pioneering search engine called Archie was created in the University of Montreal in 1990 and was used to search files located on public FTP sites. The first search engine created to crawl and index text files on the web, World Wide Web Wanderer or Wandex, was introduced in 1993 in MIT and worked on principals similar to those used by the modern web search engines.

However it was not until late 90s when search engines have become the major tool to find information on the Internet. Before Internet directories such as Yahoo! or BestOfTheWeb were used to locate web pages. But it didn't take long for web users to recognize the usefulness of the Internet search, once indexing and ranking algorithms have reached a state where search engines were able to quickly return highly relevant results

Search Results Relevancy

It is all about the relevancy of results. In their infancy search engines were utterly vulnerable to abuse. Originally search engines used to index file names and later meta-tags. It doesn't take much to stuff file names and meta-tags with popular keywords which are irrelevant to the document's content. When a user queried a search engine with a keyword he received results that couldn't satisfy him. That is why Internet directories with pages classified into directories by human reviewers were far more useful than the search engines of those days.

The problem of relevancy has become increasingly important with the growing commercial use of the Web. The profits of commercial websites depend on their exposure and if there is anything that can help improve the exposure in search results - it must be done. And the first attempts to influence the search results by using popular but not relevant keywords to drive more traffic were made.

With their increasing computational and storage capacity search engine have become able to index the entire content of a page. But it was still possible to abuse search results by using excessive keyword stuffing, hidden keyword-rich text or many other spammy techniques. Basing solely on the page content it was impossible to ensure the relevancy of search results and more advanced ranking algorithms were introduced.

Search Engine Optimization

But even modern sophisticated search engine algorithms are not perfect and can't guarantee 100% relevancy. There still exist many loopholes that can be exploited to manipulate search results. Search results manipulation is not necessarily an unethical conduct. Consider three biggest travel websites: http://Travelocity.com, http://Expedia.com and http://Priceline.com. They provide booking service of a similar quality and are equally relevant for keywords like 'vacation' or 'airline tickets'. But nevertheless they rank differently in search results, and it is natural for a lower ranked site to try improving its position by using search engine optimization techniques.

Search Engine Optimization, or SEO, is about defining what factors influence the placement of a page in search results and adjusting these factors to obtain a higher position. To optimize the relevance of a page you have to adjust keyword frequency and proximity, add keywords into headings and bold text. It must look natural though - excessive keyword stuffing might have negative effects. To increase the popularity of a page you must obtain incoming links with targeted keywords in the anchor text, and make sure that links come from authoritative pages but not from irrelevant link farms.

Search engine optimization is an extremely dynamic field. Once a loophole in ranking algorithms becomes known and widely used, search engines change their algorithms to neutralize its effect. Every algorithm update can drastically affect positions and traffic of websites utilizing aggressive crash and burn optimization strategies. Such strategies are based on the most recently discovered loopholes and tricks and are able to put your pages into top positions quite quickly. Their effect however lasts only to the next algorithm update.

Another far more time-consuming approach is the creation of websites with high quality content following so-called Google quality guidelines. This approach emphasizes the website's value for users and persuades against using tricks to manipulate search results. In short - good websites eventually will rank high. But it takes years and tons of effort to make a site popular this way. Some sites are by their nature difficult to promote this way. For example few grocery stores can afford turning their websites into top Internet grocery portals; it just wouldn't be worth the effort.

SEO alone can't guarantee a lasting effect. Not using SEO at all requires too much effort to promote a site. The wise way to make a website popular is make sure that it is useful for users, obtain quality incoming links and do not forget to fine tune your pages focusing the targeted keywords. Follow the famous Brett Tabke's Successful Site in 12 Months with Google Alone - after four years it is still a valid approach.

Oleg Ishenko, Berlin, Germany. BSc in Telecommunications Industry Business Management. Master student in Humboldt University Berlin. MCSE and MCDBA certifications.

Get more useful information at our Comprehensive SEO and Online Marketing Research - http://www.seoresearcher.com

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by: Gerald Chait

Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.

SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find - products and services on the web.

Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.

There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.

Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO SEARCH ENGINES RAN