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<title>MLM_WAr_14</title>
<description>MLM The Easy Way - WAr Update</description>
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<item>
<title>Getting Started with Domain Investing</title>
<description><![CDATA[<br />
<br />
by Mike Potter<br />
<br />
"The domain name is 21st century real estate," says Warren Adelman, president of GoDaddy.com, the world’s largest domain name registrar. "The economy is being increasingly driven by the Internet sector." The smart investors with big money are now jumping into this market. Major investors like Ross Perot and Howard Schultz (Chairman of Starbucks Corp.) are investing millions of dollars in the domain market.<br />
<br />
You know these guys are not going to put millions of dollars into some fly-by-night idea. How can the average investor get started in domain investing even when it looks like all of the “good names” have already been bought up?<br />
<br />
The secret to investing is not buying up domain names hoping that someone is going to type your name into their browser window. Instead, to make money with domain names, the secret is buying expired domain names.<br />
<br />
Every day, around 30,000 domains expire, for one reason or another. Often, the Webmaster just doesn’t have the time to update his Website, or he's just lost interest. Sometimes, the Webmaster simply forgot to renew.<br />
<br />
Many of these Webmasters have put considerable work into developing their Websites and domains. They've created a large link structure with thousands of links, they've achieved Google page rank, they've listed with Yahoo or DMOZ, or they've invested into other forms of off-line marketing.<br />
<br />
The average investor is able to leverage the work already put into a domain to create large profits.<br />
<br />
One place to find expiring domain names is etrafficwiz.com. Here, you can find traffic indicating information about the domain (links, Alexa rank, etc) and register to purchase the domains in a private auction before they go into the public market. The program is easy enough that the average person is able to evaluate and purchase these expiring domains and turn them into cash!<br />
<br />
There are several ways to make money from an expired domain that gets traffic. Redirecting targeted, profitable traffic to other sites you own is one. If a domain name has traffic already, you can redirect it to one of the sites you already own.<br />
<br />
Buying domains relevant to the topic and keywords of a previously-made site is a quick, easy, and cheap way to increase your Website traffic.<br />
<br />
Or, you can use parking services for passive income. If you don’t have an existing Website you can still make money from domain investing. The parking services host your site for free and display ads on your site. When a visitor clicks on an ad, you get paid. It's that simple. One example is Sedo.com.<br />
<br />
You can also resell domains for fat profits. Just like in real estate, you can buy a domain name under market value in a private auction, then sell it for a profit in the open market. Find a great name like FunnyAds.com and you could be cashing in on a $100,000 paycheck.<br />
<br />
Another trick is to build a site to take advantage of the current traffic. Imagine how much easier it is to launch a Website when you are already receiving traffic from an existing link structure or a domain that is already listed with the major search engines. You would be able to save a ton of time, money, and energy.<br />
<br />
Another way to cash in: redirect traffic to affiliate programs. Affiliate programs will supply you with links to existing Websites. When someone makes a purchase, you get paid. Just redirect the traffic the Website is already receiving to an affiliate program and watch the cash roll in. Commision Juncion (cj.com) is one of the top affiliate program directories and it's free to join.<br />
<br />
Or, you can hold onto domains while they increase in value. You can simply hold onto your domain while you watch prices, demand and value rise and supply go down. Don’t forget to park your domain in a free parking house, to make money while you hold your domain.<br />
<br />
The fact is, domain names are becoming a limited resource. Domains are like virtual real estate: as the supply goes down, the value of the real estate goes up.<br />
<br />
Smart investors are buying domains that have great potential and are making a nice paycheck while waiting for the value to increase. Check out etrafficwiz.com for more information of how you can invest smartly in domain real estate.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
</item>

<item>
<title>Google AdWords - Pay Per Click Basics For Beginners</title>
<description><![CDATA[<br />
<br />
by Shrinivas Vaidya<br />
<br />
Do you know that all you need is 95 characters to survive on the Internet? The online world is not at all different from the usual offline world -- what we call the real world. Google, the busiest search engine on the Internet, started to sell advertising space on the search engine result pages in March, 2002. Instead of talking about this system, I'd like to try to answer a few questions.<br />
<br />
* How does the system work?<br />
<br />
It's very simple to understand. You go to Google.com, do a search and, when the search results show up, apart from the normal search results, Google also shows the ads of those advertisers who have decided to pay for that particular keyword to Google. The "paying" process in this case is a "bid" because pricing and position are determined on an auction basis.<br />
<br />
* How much are the bids on keywords?<br />
<br />
This is very difficult to answer. It's like real estate rates ... they entirely depend upon demand and supply of information for which the keyword is associated to.<br />
<br />
But, one very important point here is that Google AdWords is a Pay Per Click system. This means it costs nothing to just show your ads on the Google search results pages. But, if someone clicks on your ad, Google will charge your credit card the bid mount that you have selected.<br />
<br />
* What kinds of ads can I write?<br />
<br />
These are normal text ads, limited to 25 characters for the title, 35 characters for the first description line, and 35 characters for the second description line. These total just 95 characters (including spaces). That's it. You get just 95 characters to show your creativity and drive traffic. Below these words, Google will also display the Website address you're advertising.<br />
<br />
* How much time does it take to show up the ads on the search result pages?<br />
<br />
Instantly. The moment you save your ad in the account panel, your ad becomes "active" and, depending upon the demand for the keywords you have selected, you start receiving traffic to your Website.<br />
<br />
* How many keywords can I bid on for a given ad.<br />
<br />
It entirely depends upon how much targeted traffic you want to your Website. It's quite obvious that bidding on more keywords will expose your ad to more search results and, thus, you can expect more traffic.<br />
<br />
The AdWords system has a facility to create ad groups within your account and each ad group can take up to 1000 keywords.<br />
<br />
This was a simple overview of the Google AdWords system for beginners. I hope it will help encourage you to study, in depth, more AdWords strategies that can create wonders for your online business.<br />
<br />
Copyright, Shrinivas Vaidya<br />
<br />
AdWords is the registered trademark of Google Inc.<br />
<br />
Learn how ordinary people are earning a loads of cash with AdWords. Subscribe to a FREE 5-day FREE e-course and get the insiders secrets that can double your Website traffic by spending less even on highly competitive keywords. Visit http://www.PayPerClickWonders.com to start TODAY.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
</item>

<item>
<title>Pay Per Click (ppc) Marketing for Beginners</title>
<description><![CDATA[<br />
<br />
By: Paul Wolbers<br />
<br />
Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.<br />
<br />
- Research Your Keywords -<br />
<br />
Don't waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little return on your investment.<br />
<br />
Use a program like Wordtracker that can assist you in creating a list of keywords and phrases that will relate to your topic. You can easily find out which words have a large amount of competition as well as the current bids for those words.<br />
<br />
When you have made your keyword and phrase list, develop a simple Ad that is both clear and descriptive. Use proven advertising copy words like "How to..., "Discover", "Save", "Free" and "Easy" in your description. Create curiosity while providing enough information that you will not attract under qualified traffic.<br />
<br />
Use each keyword or phrase you are bidding on in its own description rather than giving the same ad copy to every word. Test your campaigns and stick to your budget.<br />
<br />
Figure out how many customers you need in order to make a sale and based on that figure, you can work out how much you are willing to spend to attract customers through pay per click advertising.<br />
<br />
If your product sells on average for $20 and it takes 100 visitors to make a sale, you can afford to spend 20 cents per visitor to make a sale. Obviously you would want to spend less in order to make a profit, so by bidding 10 cents per key phrase, you would spend $10 to make a $20 sale with a $10 profit. This is just a rough example.<br />
<br />
Remember, PPC is only one piece of your marketing strategy, so while you may spend more using pay per click when you first start, eventually your content and hyperlinks will attract free visitors organically, which will offset your cost per sale ratio.<br />
<br />
Paul Wolbers is an Affiliate SEO Marketer. Visit his website for more great tips, tricks and tactics designed to help you succeed online. http://www.PaulWolbers.com<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
</item>

<item>
<title>Link Building - Big Payoffs for Small Companies</title>
<description><![CDATA[<br />
<br />
by Chiun Masters<br />
<br />
It's the 21st century, and you're already aware of the rapid changes and development that your industry is going through, almost on a daily basis. It's becoming more and more competitive, and you need to grab every advantage that you can possibly get over your competitors.<br />
<br />
The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours online?<br />
<br />
If you want to grab yourself a piece of real estate on the Web, you basically start by creating your company's Website. Your Website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer.<br />
<br />
It's also commonplace for businesses to closely monitor their competitors' Websites, to see what they're up to and to learn anything they can.<br />
<br />
In short, it's all about information. The Internet isn't called the "Information Superhighway" for nothing, you know.<br />
<br />
But, having a company Website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your Website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web.<br />
<br />
So -- how can a small company like yours compete?<br />
<br />
One of the most widely-used and most effective methods that Webmasters and Net-savvy businessmen use is link-building. Used effectively, it can be one of the single best techniques you can have for getting people to your Website, and thus promoting your company's products and/or services.<br />
<br />
First, it's important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. It's like the equivalent of a phone directory. And -- those people usually don't bother looking for companies beyond the first three to four pages of the search results. That's why it is most critical for a company to be listed in the first few pages following a keyword search.<br />
<br />
Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don't have links, you won't rank well for competitive keywords.<br />
<br />
Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier.<br />
<br />
It's all about getting traffic to your Website. By traffic, I mean people.<br />
<br />
If a Website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which Websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.<br />
<br />
But, just getting advertising on these search engines won't be enough to get you the results you need. If you're serious about getting the most out of link building, it's recommended that you find a good, reliable SEO or link building company to handle these jobs for you. These companies already have the experience and the expertise to produce quality links for your Website, and some of them also provide advertising for the major search engines as part of their package, so you'll be getting the most out of your money.<br />
<br />
Another good reason to outsource this part of your online business is the savings. Companies routinely outsource payroll processing, accounting, sales and marketing tasks -- just to name a few -- in order to cut costs. Outsourcing converts fixed costs into variable costs, releases capital for investment elsewhere in your business, and allows you to avoid large expenditures in the early stages of your business.<br />
<br />
Aside from reducing labour and training costs, companies can also get new projects started faster with outsourcing. Experienced businessmen already know that companies who do everything themselves -- research, marketing, manufacturing, distribution -- have higher expenses, all of which have to be passed on the customers.<br />
<br />
To sum it up, link building is one of the better and more reliable methods of getting traffic to your Website. However, more traffic doesn't necessarily mean more sales. It all depends on the quality of the links you have. Outsourcing link building jobs to reputable and experienced companies will help your company get permanent, legitimate and relevant links for your targeted traffic, and will also help your site achieve higher search engine rankings.<br />
<br />
All this for a fraction of the cost it will take for your company to handle the job on its own, plus the obvious benefits of having knowledge and expertise on the job. If you're serious about putting your smaller company on a more even stage with the big guys, this is one great way to go.<br />
<br />
Chiun Masters is a contributing writer and researcher for MaxWeb, www.HelpWeNeedGifts.com, and other assorted Websites. He loves searching the Net for unusual gifts, aside from spending time with his other interests such as blogging and lurking around in forums.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
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<item>
<title>Writing Killer Ads: 5 Tips To Help You Stand From The Crowd</title>
<description><![CDATA[<br />
<br />
by Maria Markella<br />
<br />
One thing is certain in this cruel Internet marketing world: Competition is huge. Especially when trying to write that classified ad to promote a sale, or that adwords ad. Here are some things to keep in mind when writing ads. Follow these rules and make your ad stand from the rest.<br />
<br />
Before I begin, I'm sure you've heard that you've only got a few seconds to capture a prospects' attention and make the sale.<br />
<br />
Is that enough time to convince someone that your product or ad has something special about it? It's not. That's why you should be extra careful when writing those small ads. Not only do you have to capture your reader's attention, but you have to convince them that your ad will lead them to what they're looking for.<br />
<br />
Here are some tips:<br />
<br />
Writing killer ads tip#1: The headline.<br />
<br />
Maybe you've heard that when it comes to small ads, the headline is the most important part of your ad. Try to keep your headline to 6-8 words. Try to present what your product will help the customer do in a clear and concise way.<br />
<br />
Do not capitalize your headline or you'll scare your customer. Many people will even think you yell at them. Instead, capitalize the first letter of every word. Also, use descriptive words to make a clever call to action through the rest of your ad.<br />
<br />
Writing killer ads tip#2: Do you have something free to offer?<br />
<br />
Maybe a report or an ebook to help you grow your prospect list. This is important. Try to use this free offer to grab your reader's attention. Mention the free offer when writing your ad.<br />
<br />
We all like free stuff. I don't know about you, but when I see a small ad with a free offer, I could easily click on it. That's also the case for most Internet users.<br />
<br />
Writing killer ads tip#3: Unless you are a successful copywriter or Internet marketer or someone who is otherwise exceptionally talented at writing ads, you need to imitate the successful players.<br />
<br />
There are thousands of ads all over the Web. Almost any Website utilizes Google adsense. Those ads are Google adwords ads and they have been approved by the Google staff. Take some time to look at what others are writing and how they choose to promote their products. Pay attention to those ads that are pointing to popular Websites or big companies. How do they write their ads?<br />
<br />
Writing killer ads tip#4: Always test the results of your ads. Over and over again.<br />
<br />
Don't just write an ad and wait for customers to click and purchase the product. Sometimes, ads needs revising. Try to make small changes and re-test. If you get better results, then use that change you've made to revise your other ads, too.<br />
<br />
It's a good idea to test and make changes to one ad at a time. That way you'll easily spot the magic change that made the difference.<br />
<br />
Writing killer ads tip#5: Always proof-read what you write. Also, make sure the links are working correctly.<br />
<br />
We all hate careless spelling mistakes and non-working links. Even if your ad is really eye-catching and convincing, there's no way to disappoint a reader more than to send him to a "Page Not Found" link and, even more, to the wrong address. Always pay attention to those small details.<br />
<br />
Detail matters.<br />
<br />
Happy ad writing! I hope you write the killer ad that will make you stand from the rest of the millions of ads out there.<br />
<br />
Here's an unusual way to create and test your ads without going through the pain of proof-reading, revising and testing over and over again. This unique ad writing software (http://www.digitalstarproducts.com/star/-detail-60.html) will help you write killer ads and instantly test their effectiveness. It will help you proof-read your ads and allow you to compare them in milliseconds with thousands of other similar ads written by others. It will then tell how much your ad scored. That way you'll know how your ads will perform before you even publish them!<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
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<item>
<title>How To Avoid Internet Marketing Misery</title>
<description><![CDATA[<br />
<br />
by Graham Jones<br />
<br />
Every day, you can read stories about people who have made a fortune online. Being an Internet entrepreneur is clearly attractive. You can work at home, you can choose your own hours and, so it seems, you can take truckloads of cash to the bank.<br />
<br />
Yet, in spite of the successes we hear about, most people who try their hand at being an Internet entrepreneur fail.<br />
<br />
They buy all the E-books and audio CDs that contain instructions from the "gurus." They attend teleseminars, Internet marketing conferences and even sign up for one-to-one coaching programs.<br />
<br />
Yet, in spite of the thousands they spend on their own education, they still don't make the millions their mentors achieve.<br />
<br />
So -- why is that?<br />
<br />
Why is it that only a tiny proportion of would-be Internet entrepreneurs actually make the grade? It's been estimated that only 2% of people who try their hand at Internet marketing succeed. The rest keep trying, without any real success.<br />
<br />
The factor that marks out the top entrepreneurs from the rest is one of attitude; that's all. What the millionaire online entrepreneurs do is treat the entire activity as a proper business. They have meticulous plans, they engage in detailed market research and they monitor every aspect of their online work, so they can improve on their results each day.<br />
<br />
In other words, the top Internet marketers don't just "play at it;" they take it very seriously.<br />
<br />
Yes, some of them don't work full time. But, when they do work, they work hard. They don't just tinker at things, trying an E-mail campaign here, an ad there and the occasional request to add a link to their Web site. Instead, they have specific targets they wish to achieve and then they write detailed plans about how they will go about achieving that goal.<br />
<br />
Furthermore, the successful Internet entrepreneurs are focused on what they do. They don't try and sell one E-book today, an audio on a different subject tomorrow and a report on something else next week. While they may have several different products, they will focus their efforts, one at a time.<br />
<br />
If you're trying to make money online and don't have the same success as your Internet marketing heroes, you could try the following:<br />
<br />
1. Focus on what you really want to achieve<br />
2. Choose just one product or service<br />
3. Set targets for your sales on an annual, monthly and weekly basis<br />
4. Work out the ways you will reach those targets<br />
5. Do one thing at a time in your list of activities designed to achieve your targets<br />
6. Monitor your results and adapt your work accordingly<br />
7 Learn from what you achieve and use that knowledge in future projects<br />
<br />
Working on just one product at a time may seem time-consuming, but it will pay dividends in the long run. Further advice can be found at http://www.magicformulabook.com<br />
<br />
Graham Jones is an Internet psychologist who helps people make more money online. http://www.grahamjones.co.uk.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
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<title>How To Find The Most Successful Business And Alternative Networking People On Myspace</title>
<description><![CDATA[by Shawn Drewry<br />
<br />
In today's information age lies a hidden goldmine of opportunity in all areas of business interests. When you have been through certain things in life, it helps you to tap into the creative mind. One of the things I've been doing recently, in which I have been successful, is finding quality, business networking professionals-- some of whom are famous-- all on MySpace.<br />
<br />
One way I like to find quality business people to network with on MySpace is to head on over to my local Walmart. In their magazine section, you'll find every topic of interest ranging from fitness, Windows Vista, PC and digital camera reviews, WWE wrestling, fishing, hunting, investing and so forth. The first thing I do is head to the business magazines and randomly select any one that may deem appealing to my eye at that very moment. If it's Forbes magazine, I'll pick it up. Then, I skim through the Table of Contents to see what sounds most interesting. From there, I select what's most useful and head on over to that section. Once I am there, I skim through the introductory paragraph, looking for people's names to use as visual keywords to myself.  I do it like this sometimes because if I don't feel like buying the magazine, I can still skim for fresh names of people to look for as potential business contacts to network with on MySpace<br />
<br />
From there, I make a list of people by specific profession. For example, "Chris De Wolfe - MySpace". I then make lists by that topic under "Social Media Folk", "Affiliate Marketing Connects", "Corporate Business Execs", and so on. Once my list is compiled, if I didn't buy the magazine, I'll then take the list home with me and turn on the computer right away. Once I am logged into MySpace, I then plug in each name into the search bar, select "People" and scan the MySpace search results. Sometimes, it may be a lot of people with the same name, but finding the right person will require making your best judgment. If you happen to know the zip code the person resides in, that helps too, as does having their e-mail address.<br />
<br />
Another savvy way of finding quality business connects is to send a friend request to associates of persons whom you've already friend requested. For example, if Steve Forbes had a MySpace page, and I friend request him, and I see that Bill Gates of Microsoft , Steve Jobs of Apple, Jay-Z of DefJam, and perhaps Steven Spielberg are on his top friends list, I'll friend request them too. This is a very effective, yet viral way of locating quality business connections on MySpace. From this point, if some of them accept you as a friend, be sure to be courteous and sound very professional when contacting high-profile business people on MySpace. Play your cards right and you'll be surprised how much the "big wigs" pay much more attention to the "little people" like you!<br />
<br />
Shawn Drewry is the CEO of <a href="http://www.Drewryonline.net" target="_blank">http://www.Drewryonline.net</a><br />
<br />
He was born & raised in Brooklyn, New York and has been in the working world for 10 years, including corporate america. As much as he did well on his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate them. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
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<item>
<title>Family Freedom Remains Popular Benefit For Home Business Owners</title>
<description><![CDATA[<br />
<br />
By Jim Mack<br />
<br />
Every day, millions of entrepreneurs get up, go to work, and they go no further than their own home. A home business is one of the most popular ventures for those who want to earn money, but also desire the freedom and flexibility that can only be achieved through working at home.<br />
<br />
At day&rsquo;s end, the most important thing that we have is our family. In an effort to spend more time with them, many entrepreneurs set up an office in a spare bedroom or even in the family room. This option is especially beneficial for those who have children and feel the need to be at home with them. Today, many families prefer to live in a suburban or country setting to allow their children the safety of playing outside or riding their bicycles. The problem is these areas are not commonly associated with a large job market, which means a longer commute for those who work away from home. For many, a home business is the answer to living in a safe area, eliminating the need to commute and still maintaining a steady income.<br />
<br />
Family freedom is achieved through setting aside important time to share in special moments and always making sure to be there when you are needed. A home business allows for all of these things, but with a twist. It&rsquo;s still possible to take your little ones to softball practice or pick them up from school, but it&rsquo;s also possible to earn a full-time living while doing so.<br />
<br />
If you work for someone else, what happens if you want to take a vacation? How early do you have to provide your request and what will happen if something later comes up and you need to change the date of your trip? If you&rsquo;ve already requested a vacation from your employer and that request was approved, what happens to the vacation plans? It&rsquo;s not always so easy to change plans when you are working on someone else&rsquo;s time clock. If you want the freedom and flexibility to choose your schedule, arrange family outings and vacations at a time that is convenient for everyone, have the peace of mind to know that plans change and you need to be able to change with them, then a home business is the way to go.<br />
<br />
Working at home is not just about being there to clean up little spills, run errands or even picking someone up from school. It&rsquo;s more than that. It&rsquo;s about taking care of your children when they are sick and need you. It&rsquo;s about being there when one of them calls from school and wants to come home because they are hurt.  It&rsquo;s also about being there for the special moments that deserve your presence. Whether it&rsquo;s your toddler&rsquo;s first step across the carpet or their first step into kindergarten, these are the moments that shouldn&rsquo;t be missed and won&rsquo;t be missed, if you are in control of your own schedule.<br />
<br />
Jim Mack is a home business professional that is dedicated to help his team succeed http://www.giantcashcow.com, the BEST home business out there today. To find out more about Jim go to <a href="http://www.giantcashcow.com">http://www.giantcashcow.com </a>]]></description>
<link>http://miraclemoneyblog.com/MLM/MLM_WAr_14/user/index.php</link>
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<title>

14 Ways to Add Content to Your Web Site</title>
<description><![CDATA[<br />
<br />
by Herman Drost<br />
<br />
When I surf the Net, I often see Web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.<br />
<br />
Here are 14 ways to add content to your web site and attract visitors:<br />
<br />
1. Get into the mind of your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if you are sitting next to him/her explaining your product. Don't write in the 3rd person, i.e. "we," "they," but use "I," "you," or "your." This makes it more personal.<br />
<br />
2. Keep it simple - write as if explaining your Web site material to a 7th grader (12-13 year old). Don't use complicated words that people would have to look up in the dictionary. You want them to understand clearly what your site is about.<br />
<br />
3. Convey emotion - people on the Web are often in a great hurry, so you need to appeal to their emotions to stop them clicking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors for doing business online.<br />
<br />
4. Communicate quickly and efficiently - people online tend to scan rather than read everything on the page. Therefore, use single lines of text for your headings and sub headings. Catch your visitor's eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your<br />
page quickly.<br />
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5. Create white space - the layout of your Web page should include plenty of white space. Don't lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.<br />
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6. Use graphics sparingly - you have heard it said, "a picture is worth a 1000 words." That's true, but only if the picture supports your content. Don't overdo the graphics. You may impress your visitors initially, however, to keep them interested in your site, you need high quality content.<br />
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7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre-sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites, which may just have pictures of the products and a shopping cart).<br />
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8. Web page background - a colorful or busy background can make your text hard to read and may give the impression of an inexperienced Webmaster. If you do use a background image, make sure it complements your site's theme, fits with your visitors' experience and will increase your credibility.<br />
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9. Use the correct fonts - the offline world primarily uses "Times New Roman". This works well in print but not online. Sans Serif fonts, such as Arial, Verdana and Helvetica are the best fonts for easy online scanning.<br />
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10. Font colors - the best colors for reading online are black text on a white or off-white background. If you want to use multiple colors only use a maximum of 3. Too many text colors on a Web page make it hard on the eyes and spell inexperience. To emphasize text, you can use the bold tag (<B>this text will appear bold</B>) or italic tag (<I>this text will appear in italics</I>).<br />
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11. Check spelling and grammar - run your page through spell check in your word processor. It won't pick up all the mistakes, so make sure you read it through yourself, to find other errors. Spelling and grammar mistakes convey an unprofessional impression.<br />
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12. Simple navigation - the main purpose of the navigation bar is to make it easy for your visitor to find his way around your site. Place your navigation bar on the left side or top of your page (or both). Repeat the bar at the bottom of the page, so your visitor does not have to scroll back up to move on to another section.<br />
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(Read my article "How to Create an Effective Web Site Navigation Structure" http://www.isitebuild.com/navigation for more specific help in this area).<br />
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13. Get a critique - don't fall in love with your writing and leave it there. Yes, it's hard to listen to someone criticizing your beautiful piece of work, but swallow your pride and get your friends or family members to do a review of your Web page. This will help you to refine what you have written and make it appeal to a wider audience.<br />
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14. Use specific keywords - weave targeted keywords into your Web page as you write your Web page content. <br />
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---------------------------------------------------------<br />
<br />
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Pick up your copy of the 159 page E-book TODAY titled:  "Make Your Content Pre-Sell," by going to this link: http://mycps.sitesell.com/webselling83.html<br />
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