Home Business The Easy Way 170 Update http://www.blogmoneymiracle.com en-us EasyRSS
By Jim Mack

Every day, millions of entrepreneurs get up, go to work, and they go no further than their own home. A home business is one of the most popular ventures for those who want to earn money, but also desire the freedom and flexibility that can only be achieved through working at home.

At day’s end, the most important thing that we have is our family. In an effort to spend more time with them, many entrepreneurs set up an office in a spare bedroom or even in the family room. This option is especially beneficial for those who have children and feel the need to be at home with them. Today, many families prefer to live in a suburban or country setting to allow their children the safety of playing outside or riding their bicycles. The problem is these areas are not commonly associated with a large job market, which means a longer commute for those who work away from home. For many, a home business is the answer to living in a safe area, eliminating the need to commute and still maintaining a steady income.

Family freedom is achieved through setting aside important time to share in special moments and always making sure to be there when you are needed. A home business allows for all of these things, but with a twist. It’s still possible to take your little ones to softball practice or pick them up from school, but it’s also possible to earn a full-time living while doing so.

If you work for someone else, what happens if you want to take a vacation? How early do you have to provide your request and what will happen if something later comes up and you need to change the date of your trip? If you’ve already requested a vacation from your employer and that request was approved, what happens to the vacation plans? It’s not always so easy to change plans when you are working on someone else’s time clock. If you want the freedom and flexibility to choose your schedule, arrange family outings and vacations at a time that is convenient for everyone, have the peace of mind to know that plans change and you need to be able to change with them, then a home business is the way to go.

Working at home is not just about being there to clean up little spills, run errands or even picking someone up from school. It’s more than that. It’s about taking care of your children when they are sick and need you. It’s about being there when one of them calls from school and wants to come home because they are hurt. It’s also about being there for the special moments that deserve your presence. Whether it’s your toddler’s first step across the carpet or their first step into kindergarten, these are the moments that shouldn’t be missed and won’t be missed, if you are in control of your own schedule.

Jim Mack is a home business professional that is dedicated to help his team succeed http://www.giantcashcow.com, the BEST home business out there today. To find out more about Jim go to http://www.giantcashcow.com ]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
By Todd Brabender

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. When getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

One of my favorite things to do is educate my clients about their "media market." Consider this, in North America there are more than 75,000 media outlets and almost one million reporters, editors & producers in the entire media market. However, only a small percentage of those may be appropriate and applicable to your business/product. Which ones are they? Unfortunately, too many well-intentioned entrepreneurs are either uninformed or misinformed regarding what it takes to attract media attention for their business. I recently surveyed 100 business owners and entrepreneurs who contacted my business about a publicity/media exposure campaign. Here's what I found:

11% - "Are Admittedly Media Market Clueless"
19% - "Have Unrealistic Media Market Perceptions"
29% - "Think Local & Large Media Are The ONLY Media"
41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits"

Here are the descriptions of these categories and the lessons I try to teach those who fall into each category:
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11% - "Are Admittedly Media Market Clueless" These are the business owners who know their product and market inside and out, BUT they have never thought about launching a publicity/media exposure campaign before now. They know very little about their potential media market or how to generate publicity therein.

The Lesson: For these types of business owners I recommend asking for help from a smaller PR agency or publicity specialist who is willing to "hand hold" to get the client educated. Research to find one who doesn't mind spending the time to educate you about what should be included in your specific media market and the pitch. Make sure the agency or publicist understands the product/business as well as you do and can in turn educate you about your media market – one that will be able to benefit your business for years to come.
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19% - "Have Unrealistic Media Perceptions" These are the business owners who are CONVINCED that EVERY newspaper, consumer interest magazine and TV show will run a feature on their new products when they launch a publicity campaign.

The Lesson: No product or business, no matter how big or great can be assured media coverage in every outlet in a media market. But you can get coverage in a good number of them given the right media tending. Every media pitch will be weighed against the media outlet's editorial lead-time, its available editorial space, and availability of an editorial staff member to cover your pitch. It is totally up to the discretion of each media outlet as to whether your pitch makes it to the pages or on air. It can be an uphill battle if you target the wrong media with the wrong message. With a little expertise and media market know-how, you can greatly increase the chances generating those media placements.
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29% - "Think Local & Large Media Are The ONLY Media" These are the ones who think of their media market in two simple terms: LOCAL & LARGE LOCAL, as you might imagine, means the media outlets in their city or surrounding geographic region -- the local newspaper, a regional business magazine or two, a few shows at local radio/TV stations. LARGE, on the other hand, are media outlets like The Wall Street Journal, Newsweek, Good Morning America, Oprah or your other favorite large circulation, trade specific media outlet.

The Lesson: The reality is local and large are indeed part of your media market, but not the only ones. The best media market opportunities may well be the dozens of other smaller scale papers, magazines, newsletters or TV/radio/cable shows that may generate more customer interest and sales than a placement in the big media might. Because of a lack of media market knowledge, many business owners don't even know these smaller, more targeted media outlets exist. This is where a PR agency or publicity specialist can be integral in your publicity campaign. They know the media market very well and will be able to find those media members who will be the best for generating editorial features on your business or product. They also have great media contacts that can turn one feature into a syndicated story that runs in multiple media outlets nationwide.
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41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits" These are media-savvy entrepreneurs and business owners who are realistic and knowledgeable about how the media can benefit their business. They know that they have to narrowcast their media pitch to a select segment of the media in order to get coverage that will increase exposure for the business.

The Lesson: Don't let a PR agency or publicity specialist tell you they will send your pitch to 20,000, 30,000 or 50,000 media outlets. The reality is, of the 8,000 daily & weekly newspapers, 11,000 magazines & newsletters, 15,000 radio/TV/cable stations and 7,000 Internet news sites in North America, only about 25% of those accept press releases from outside their geographic area. They cover only LOCAL issues, businesses and products, and it is a waste of time to target them. The key is researching to discover which media outlets will be receptive to your pitch and knowing how to parlay those media contacts into positive consumer interest features that will educate and entice customers about your product or business.
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Just like marketing to find the right customers, one should be equally diligent about finding and pitching the right media market. Bottom line – whether you have a general interest product that has widespread consumer appeal or a trade specific business with a very narrow customer base, knowing your appropriate media market can mean the difference between product/business publicity and product/business obscurity.

Copyright (c) 2006 Todd Brabender

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions.
http://www.spreadthenewspr.com
mailto:todd@spreadthenewspr.com
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by Madison Lockwood

Podcasting in its simplest form is the uploading of MP3 files to the internet, where they can be accessed by the majority of the online universe with little more than a modern browser. You might consider a podcast to be an audio blog, although podcasts are basically standalone units of communication and not limited solely to “audio.” The term is also applied to short video pieces that are uploaded for general consumption; that is becoming more common, but the term was born as a reference to the audio format. Although the term stems from Apple’s iPod line of products it is generic in nature and refers to any MP3 (and increasingly, video) file provided via one Internet channel or another.

To that end, the number of channels that are now using podcasts is nothing short of phenomenal. They are used in educational formats (distance learning programs) and by the mainstream media. Business Week Online is an example of excellent utilization of the format. They provide professionally conducted interviews with both news makers in the business world and with experts on topics like developing technology. It is both an extension of their current events function and the features section of the magazine that focuses on broader industry analysis.

Every major news outlet online – ABC, ESPN, Fox, CNN and so forth – use podcasts to augment their print-and-graphics webpage formats. You can find them on political websites and blogs, often carrying the candidate’s message but more often carrying the opponent’s gaffe. This particular phenomenon has led to the practice of campaigns hiring “trackers” to trail their opponent from public event to public event with a video camera, hoping to catch a misstatement, a contradiction or some sort of unfortunate occurrence that can be distributed via the assortment of political websites and blogs that clog the web today.

You can now “subscribe” to podcasts that are delivered via an RSS application automatically to your computer. “Pod-casters” are individuals or information distributors of some sort that provide an ongoing series of podcasts. Podcasts very quickly found their way to the marketing and advertising industry, which as adopted them for widespread use on the Internet. Video podcasts in particular have become the most recent form of “pop-up” advertising on the web. You can be clicking through a commercial site and suddenly you are watching a commercial.

The proliferation of podcasts that are web casts of mistakes, poor behavior or just plain foolishness began with people in the public eye but now extends well beyond the currently and formerly famous. Because these snippets of audio and video are so widespread and move across the digital network so quickly, one begins to feel uneasy. What if someone catches me falling off a bicycle and thinks it looks funny enough to share?

When email entered our society, it provided a screening device to communication that was somehow comforting. Podcasts and to some degree the whole social networking phenomenon create the opposite effect. It’s easy to feel exposed, regardless of the fact that you’re still one person using one computer.

For a technical explanation of the various methods of podcast delivery, take a look at http://en.wikipedia.org/wiki/Podcasting. They provide an excellent and extended explanation of the various software options and delivery choices that you can make in allowing podcasts into your life. For a fairly comprehensive directory of podcast feeds and sources, try http://www.podcast.net/. As a good resource for news in the podcast universe and also for a directory, there’s http://www.podcastingnews.com/

Madison Lockwood is a customer relations associate for http://www.apollohosting.com. She helps clients understand how a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, & VPS hosting to a wide range of customers.
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By James Bradley

Creating a content rich link directory is a powerful tool used by any web owner. Building relevant backlinks is a great way to boost your Search Engine Optimization and increase your overall targeted traffic...

It is a well-known fact that adding incoming links to any website is a great method of promotion and search engine optimization. Quality links can increase your page rank and ultimately get you consistent traffic and sales at seemingly no cost. Nothing comes free; the creation of a quality link directory for your website is no different. It will require time and careful planning to get the most out of this valuable tool.

Keep these tips in mind to create a powerful content rich link directory for your website.

1. Do a little planning. The first thing that always leads to success is a clear game plan. Decide what needs to be accomplished and how you can get the job done. Make lists of keywords and link categories relevant to that of your own website. Avoid using categories that are not related.

For instance, if your site is a work at home affiliate web page you would not want to include the categories health & beauty, science, automobiles, etc. To increase your Search Engine Optimization, relate your links to the overall theme and content of your website.

2. Don't become a link farm. Search engines hate "link farms". If each page in your link directory has too many links to other company web sites, your site may be labeled a link farm. Keep the amount of links on each page low, I suggest 15-25 and no more.


3. Ensure every page is keyword rich and has a few links back to your home page. Content is so important for a powerful link directory so keep it filled with keyword rich titles, meta tags, paragraphs, etc. relevant to that pages theme. This will increase the quality of your content and improve the quality of your link directory as a whole.

It is also important to include links back to your home page. This will increase your search engine optimization as the web spiders register more backlinks to your home page.

4. Use link directory software that checks links automatically. There are a lot of different programs and web sites that offer linking services. Be sure to check into them before choosing, some offer many "instant" links for a monthly fee. These links usually do not provide much help, if not hurt your SEO, so be wary.

I suggest using linkmarket.net. There are more than 60,000 potential link partners in every category of the online business world. Links are checked automatically and I have found that at $24.95 a year you cannot go wrong! There are many other programs and services, and finding one that works for you will require a little research on your end.

5. Keep it up! Simply following these simple steps and setting up your link directory is far from the end. You will want to test and retest many different aspects of the linking world. You want to be sure everything works correctly and is content rich before visitors and search engine spiders arrive.

Taking some simple steps can ensure that your link directory works smoothly and increases your Search Engine Optimization. Keep in mind that getting the best links will require some requests from you to other web owners Article Search, and be sure the software you use automatically checks links for effectiveness and removal.

James has been involved in advanced internet marketing and home business opportunities for the last 4 years within the frame work of a multi national billion-dollar company. He is a graduated student of http://www.homeincomeuniversity.com

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By Joel Walsh

Think you know how to write a business Website homepage? Keep reading, to make sure.

You probably think you already know what a homepage is. But, if you’re like many business Website owners, you really don’t.

The homepages of many business Websites are suffering an identity crisis. They're trying to do the job of several Web pages, and doing none of those jobs well.

What a Business Website Homepage is Not:

* A homepage is not the place to dump a long description of your business. That’s for the "about us" or the "company information" page. On the homepage, this information will just bore most people.

* A homepage is not the place where you list and sell all your products (unless you only have one or two). You should have a special "products and services" page for that, and preferably a shopping cart or catalog. Trying to make people buy right on your homepage is a little pushy. The homepage will also get over-crowded as your offerings expand. Instead, just include a list of product categories with links to inside pages, along with direct links to your biggest sellers.

* A homepage is not the place to include the full text of your announcements and press releases. Just include a teaser paragraph of each article on the homepage, with a link to the Web page with the full text. If people want to read the full text, they can. If they don’t, you haven’t bored them to tears.

* A homepage is not your company president’s or owner’s personal blog. It’s OK to rant, rave, or preach the need for world peace. Just don’t do it on wesellwidgets.com .

As you’ve probably noticed, a good Website has multiple pages. You should have special Web pages for special topics: an "about us" page for company information, a "products and services catalog," "the president’s blog," etc. When you advertise or send out links to your site, you should link directly to the most appropriate page, rather than just the homepage.

Of course, that doesn’t mean you don’t need a homepage, just that you don’t need it to do every single thing you want your Website to accomplish.

Important Points to Consider

Target audience

Your business Website’s homepage must be all things to all the people who type your URL in their navigation bar, whether it’s their six-hundredth visit or they just happened to catch your Web address painted on the back of your car.

Content

For the benefit of new visitors, a homepage must provide a snapshot of who you are and what visitors can do on your Website. Your first one to three paragraphs should give a quick overview of what visitors can do on your site. For example, you could include a short paragraph each on "buy widgets," "learn more about widgets," and "meet other widget enthusiasts," with links to your shopping cart, informational articles, and message board, respectively.

For returning visitors, the homepage must serve as a touchstone for navigating the site, announcing new developments and pointing out especially popular or useful pages. For these visitors, you don’t have to write anything new especially for your homepage. Anyone who's coming back to your site is already interested and is going to want to jump right into the deeper pages of your site, rather than linger on the homepage, wondering whether it's worth their time.

That's why your homepage should include teasers for the inside pages of your site. For instance, you could have a tip of the week, linked to a Web page on your site with an article explaining it. Good navigation (list of links to the four to eight most essential web pages on your site) is also a must.

For both new and returning visitors, always give a prominent place to a featured product or service (or two or three), with a picture, one- or two-sentence description, and a link to its own Web page, or to its place in your "products and services page," catalog or shopping cart.

You should also always feature a satisfied customer. It's great if the satisfied customer can send you a picture of himself or herself. But, no matter what, always include a testimonial quotation, and a link to a case study or customer story on its own separate Web page, which you should definitely find time to write or have written for you by a Website content provider.

Title

Don’t title your homepage "Welcome to [name of your site]." Don’t include that message anywhere on your homepage, in fact. It’s a waste of space. This was normal in 1996, but it’s pretty passé now. Everyone already knows they’re on your site. What you need to tell them is what they can do there. Try something like "Buy, Study, and Discuss Widgets," instead.

Also make sure your title incorporates any keywords you think people might use to search for your product or service on the Internet. Search engines decide how to categorize pages largely based on the homepage title and first heading text.

Length

Ideally, the first few paragraphs of the homepage (the ones aimed at new visitors) should not be more than 100-350 words total. The teasers for inside pages targeted to returning visitors should not be more than about 100 words each.

Making Sure Your Website Has the Best Homepage Possible

Before your homepage goes live, test it out on a few people. Don’t just ask your volunteers how they like your homepage. Courtesy may prevent you from getting an honest response. Instead, ask them to find how to buy your latest product or if they understand what’s the most important development in your company recently. If they can navigate to the correct page within about eight seconds (the average human attention span on the Web), you’ve done well.

You may just want to hire a Website copywriter, online copywriting firm, or Website content provider to create your homepage for you. After all, you wouldn’t build your own office building, would you? Of course, that’s not an entirely fair comparison — more people will see your business Website homepage than will ever see your office building!

About the author:

Joel Walsh is the head writer for UpMarket Content (http://upmarketcontent.com), a Website content firm serving business sites. You can find more information on writing a homepage, including a template, along with the rest of the seven essential Web pages for business Websites, such as the "about us" and "product and services" as well.

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By Calvin Woon

Have you ever wondered why some people are able to make money online while most struggle? There are actually some reasons why people fail to make money online and I have compiled some of the reasons below:

1. They get distracted easily and lose focus. In other words, people cannot stick to what works. Instead of having and focusing on a few affiliate programs that work for you, they simply hop from one work at home business opportunity to another. That really should not be the way to go about it, if you seriously want to make money online. You need to focus all your efforts and resources on one good solid program in order to make the most out of your internet business and make serious money online.

2. They do not apply the information they have learned. Most people read book after book and attend seminar after seminar. Most have lots of information stored in their heads. However, knowledge without action is useless. However, applied knowledge is power. So you have to apply what you have leaned about making money online to your internet business. Keep taking action and you will soon achieve your goals and start to make money online.

3. They misunderstand the concept of 'working from home', thinking that they can just relax at home and make money. Undoubtedly, the aim of owning a home based internet business is to free up your time in the future so that you can accomplish the greater things in life. However, it does not mean you can just sit back, relax right from the start, and expect to make money online. You have to work, and put in both time and effort. Over time as profits start to kick in, then can you spend less time on it?

4. They are not passionate in their business. Now, we are bound to face obstacles and failures in our quest to make money online. Without the passion in what one is doing, one will easily lose the focus and motivation once the going gets tough. Hence, you have to find a niche market you are passionate about in order to truly be able to make money online.

5. They have not fully grasped all aspects of the business. In other words, these people do not know their business well enough. People never get to know their business inside and out. They do not know what differentiates them from the rest, how their business helps to serve the public and what strategies to use to make it better. If one does not know his/her business well enough, it is going to be tough to sustain the internet business and enable one to make money online.

Bear in mind the above five reasons which cause people to fail to make money online. Avoid them. You could be well on your way to making serious money online.

Calvin Woon is an online entrepreneur who is dedicated to helping others earn money online too. To claim your free gifts and more information, visit http://7WaysToEarnMoneyOnline.com/success.htm

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by Jan Sepstrup

Could $5 a day make you rich?

No, and that's why I was quite skeptical when I started reading Dennis Becker's new e-book on making money on the internet - "5 Bucks A Day".

It reminded me of an e-book I bought a couple of years ago with a title something like "Double Your Way To A Million" - In theory it would work if you could double your profit each day starting at 5 cents, but only in theory.

I recently participated in a couple of internet marketing surveys, and when I saw the results I realized - much to my surprise - that I was in the top 5% - I do earn some money from the internet. Not much, but I learned from these surveys that 95% earn zero or very little money from all their efforts.

You have all this information from various e-books and e-courses but nothing seems to work for 95% of internet entrepreneurs.

What's missing in the equation for success?

"5 Bucks A Day" is not an e-book that teaches you anything about AdSense, affiliate marketing, listbuilding, blogging or internet marketing. Thats not a bad thing - after a few months newbie internet entrepreneurs probably have their hard disk filled with e-books teaching these subjects - and they're still not making any money.

I've read Dennis Becker's e-book - "5 Bucks A Day" a couple of times and I was really surprised. It was like standing in the middle of the internet marketing wilderness and suddenly you could clearly see which way to go. This e-book describes an easy step-by-step guide on how to find your way in the wilderness - it's all about FOCUS and ACTION - a strategy that anyone can follow no matter what type of internet business you have.

I did some research on what other internet marketers were saying about his e-book and here's some of the comments I found:

"Your report is just what the doctor ordered! I definitely challenge anyone who cannot get some value out of it to look more closely! Some of my favorite books are ones that didn't 'click' until the second or third reading. Definitely DO NOT underestimate this one."

"This is really an excellent report. You've got a great online business perspective. This is a refreshing, novel approach. You're also an excellent communicator (and motivator!). It's obvious you care about your readers. You've prepared a thorough road map that offers substantial benefits to the Internet marketing community. For that, you have my sincerest appreciation. I can't recommend this highly enough."

"What a breath of fresh air you are! This has to be one of the best reports I've ever bought here, and will definitely have a profound effect on my business. Most of us are drowning in internet marketing tactics and tools and business ideas. The hard part is having a simple strategy to use all that stuff that will make us money in a reasonable time. Your $5 a day strategy accomplishes that beautifully!"

"Thanks for sharing your powerful strategy with us. I have read it the first time and will be reading it the second time. This is just what I needed to put things into perspective and take consistent action to achieve my goals."

"Thank you very much for turning on the "dummy light"! I like your approach and message. So many of us keep looking for the next greatest piece of the puzzle on the table, when it was really in our hand all along."

.. and it goes on and on.

Conclusion

"5 Bucks A Day" turned out to be more than I expected and it fills a gap in the market - a simple practical strategy you can use to structure your efforts in making money on the internet. This e-book really gave me an ah-ha experience - a real step-by-step strategy I can and will use in my internet business. I really think this e-book should be on the "Top 5 e-books" list for any internet entrepreneur.

I highly recommend this e-book - Read more here:
http://www.jasmedia.com/5bucksaday

Jan Sepstrup is the editor of the Google Smart Tools Newsletter from http://www.go-smart-tool.com/4free - Newsletter, toolbar, e-book and videos for Google Adwords, AdSense profit and Internet Marketing.
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Creating a viral report that will spread like wild fire on the internet is a possibility if you know what to do and how to go about it. In case you are wondering what a viral report is, it is a report whose rate of spread over the internet is identical to the way a virus spreads either on the PC or among humans or animals –insanely fast!

How do you create a report that attains a viral status? Simple. Create a report that is vastly relevant and include incentives that will make people benefit from it. If you do this effectively, you will have a tremendous spread of the report over the internet in no time.

To make a report viral, there are three major tactics you could use:

1. Include giveaway rights; 2. resell rights benefit and; 3. a rebrand rights benefit.

A resell rights benefit simply means the buyer has the right to resell the product and keep 100 percent of the profits. This method is highly viable and increases sales conversion rates ,hence making more money for the seller of the product because of the benefit of being able to sell again and keep all the profits.

Another advantage is that the author of the report will still make money in the back end. How? By including links to his websites or products he is promoting by himself. So while people with resell rights are making money from selling the product and keeping all the profits, they are also indirectly promoting your products and expanding the reach of the report.

A report can also attain a viral level of exposure if you give people the permission to give away the product for free. This works like magic. Karen finds the report and is fascinated by it, and then she sends a link to Paul, Peter, and Jessie who in turn send it to four people each and so on and so forth. With this single method, you could have over 1 million visitors within one short month of releasing the report. Is that nice or what? Imagine the potential of duplicating these same results over and over again. To make money from this, you’ll need to include the links to your website, products that you are an affiliate of, or services you intend to sell. Imagine the potential of 1 million people seeing your products and services. If just one percent of them were to buy your product at $29 each -which is more than likely because of the relevancy and the referrals from friends- you’ll be grossing over $290,000 over that period of time. Not bad for an investment of less than $50.

The third tactic is giving away the rebrand or private label rights of the report. This means everything in the report can be amended. From the affiliate links to the name of the author. The bottom line is you lose all rights to the report. The only benefit is that you make money upfront after which the rest is out of your hands. As a result, you could end up seeing what looks like a mutilated version of your report somewhere on the internet. But the end result remains the same; the successful creation of a viral report.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com .]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
The struggle between literate, grammatically correct article composition and keyword seeding should not exist at all. Search engines are able to figure out the relevance of the content on your website to a user’s query. Therefore, an article filled with a jumble of keywords will have lesser relevance than a well-written article containing lesser keywords.

Internet marketers who need SEO articles commonly require grammatically correct and literate compositions from SEO writers like me. The more I read and write about how search engines function and how they equate relevance with a high search result ranking, the more I strive to place overall composition above keyword content.

With relevant articles on your website pertaining to your products, ideas or services, you get more chances of directing the correct kind of surfer traffic to your website. Of course, this will mean a decrease in bulky but irrelevant traffic. However, as a search engine user, I find it annoying to see search results that have no connection to what I need to find.

Admittedly, most web masters prefer bulk traffic over highly relevant web traffic. The more the merrier, so to speak. In my experience, surfing the web without any purpose becomes tedious. It gets even more tedious as your experience in web surfing grows. Nowadays, I specifically surf the web with a purpose in mind. Armed with that purpose, I single-mindedly search for what I need.

It would help me to find what I need faster if the descriptive content of your website were relevant to my search. Having a nicely composed descriptive article about the idea or object I am seeking will make your website more useful to me. Because your website has been highly informative and usable, I will return there again to see if you have something that I need.

In having relevant and highly descriptive articles, your website satisfies two totally different necessities. The more relevant necessity for you would be a high ranking search result. The lesser, and often times unnoticed necessity, is that of having satisfied your customer.

The more relevant your content is, the more chance you have of being able to direct your target market to your website. The percentage of people who buy your product will definitely increase as opposed to a decrease in just passing thru or wrong turn traffic. In counterpoint, the more relevant traffic you get, the higher your sales figures go up.

Targeting traffic that isn’t really interested in your website almost serves no purpose. I definitely won’t try to remember the name of a website that has nothing of what I need. Memory retention of a website by people is very much minimal unless it has served the people well. Furthermore, to be redirected to an irrelevant website by a search engine is very much an annoyance. These websites that bombard their content with nothing but keywords are now getting penalized and banned by search engines so that they can avoid sending people to the wrong place.

How would you feel if directory assistance gave you the wrong listing? Naturally, the supervisor at directory assistance will reprimand the agent who gave the wrong listing. It’s the same thing with search engines and web sites. Search engines are trying to provide internet surfers with good service in order to gain more traffic. The more traffic they have, the more expensive their advertising space becomes. Along comes a web master who abuses their system so that all traffic is directed to his website. How do you think a search engine operator will react to or against the evil web master?

Terry Detty finds Search Engine Marketing and Online Press Release Services his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newOnline Email Marketing program he's been using.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well, you could incorporate some PR activities around your site. Public relations is essentially communication, letting people know what your do, why you do it and how you make a difference.

One aspect of PR is publicity. Creating word of mouth interest in your business by getting free editorial coverage of your business in the media.

Publicity stories in the media are very effective but you won't get one for your website unless you have a new idea, controversial story, sensational aspect to your website, something unusual or completely different. Get the idea? Some story ideas: are you the first to use this technology? Have you made a huge sale through your website? Does your website help or benefit people in any way? Are you running a unique online competition or survey? Have you a heart-warming personal story to tell? My point is this; you need to have a point.

Let me give you an example of publicity that was designed specifically to attract people to a particular website.

An online travel company, Zuji.com.au, implemented a publicity campaign to drive traffic to their website. It was a simple idea. They put together
an online competition asking people to write in their travel secrets of their favourite destinations throughout the world and they could win a valuable travel prize. They told the media about it and, although a simple idea, it captured the attention of the travel media.

Consequently, the media promoted the competition quite heavily, resulting in heaps of visitors to the Zuji website. And, of course, it involved real people telling their own stories so the human interest element worked. It worked brilliantly for the company. First, they were successful in getting lots of free publicity from the competition. They also collected the email addresses of all of the people that visited their website. Plus, they captured some really interesting stories and content to put on their site. So an online competition works well, but you do need tell the media about it. Once you've developed a good newsworthy story you'll need to contact the relevant journalists who will help you reach your target market. Don't contact everyone, just the media that are appropriate to you and your product.

Contact them by sending a media release (including your website address) or telephone them. Research your target media by checking out the newspapers, magazines and wherever else your competitors are being featured. You can buy media directories to find these media sources if necessary.

Don't forget to let journalists know there is a media room on your website where they can obtain further information.

Another way to publicise your website is to put your domain address everywhere. Anytime you send out a media release or newsletter, write a letter to a potential client or sponsor an event, not only is it really important to put your name on everything, but put your website address there as well. Every where that you communicate, put your web address. Include it on your voicemail, stickers, business cards, your car, caps, t-shirts...on everything!

Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace - your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips on personal and professional PR at http://www.shinecomms.com.au/contactmanager/default.cfm and learn more about how you can achieve recognition, enhance your image and shine.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
When you are developing or designing a website you have to imagine to a certain extent how it will be used and what will attract the right kind of visitors to this site. Once the site is up and running the best way to test your theories or to find out where you can make improvements is to have hard data that you can analyse.

There are various ways of gathering information on people who visit your site. You can ask for personal information if the user wants to register but there is no guarantee that the information will be correct and not every visitor will register if they are not required to. The best way to get a definitive and accurate set of data is through visitor tracking. Each visitor to your site, however, has a web log that can provide very specific and relatively accurate information on everyone that lands on any page of a site.

Web tracking is non invasive since there is no personal information available through the web log. A java script is attached to each page that you want to track and when a visitor opens that page it is used to collect the information from their browser. Most users’ internet preferences will allow this and also allow a cookie to be stored so that they have a unique tracking history. Statistical analysis can then be done either on individual behaviour or behaviours can be grouped into certain actions.

The kinds of information that are usually available from a web log are:

• Geographic location or domain
• How the site was reached; from which directory or site they linked through
• Date, time and duration of visit and how often unique visitors returned
• Which page they landed on first and how they navigated from there
• Keywords used in directory searches and site searches
• The users browser and operating system
• Which visitor made a purchase
• At what point did those who initiated a purchase give up before the sale was completed

Other information is available such as the presence of click robots or HTTP errors and the data gather can be interpreted using web log analysis software. This will generate either a tabled list or graphic information that can be used for the following:

• Understanding where your visitors are from and what markets you can accommodate more efficiently
• Establishing peak visiting hours and capacity levels
• Seeing which content and features receive the most attention and what is ignored

This kind of information can also be critical in making improvements that will make a site easier to use, more relevant and will drive traffic to and through the most relevant pages. It will show you clearly:

• What keywords are most effective
• Where improvements can be made to the functionality and user-friendliness of the site in order to increase sales
• Which marketing campaigns and directories deliver the best results

Apart from discovering which links are the most valuable to your business the nature of the sites which feed into yours can also give you a lot of other information on your visitors such as their interests and you can even abstract a certain amount of personal information from the other sights that they visit.

Visitor and sales tracking has become an integral part of CRM (customer relations management and helps to determine ROI (return on investment). It can also be used to supplement other forms of interactive information-gathering such as blog pages. Although there is no way to link the statistics to information gathered on user forums you can get an idea of how and when they are being used or whether they are being underutilised. Indirectly it can also be used to develop social media marketing.

Affiliate sales tracking software has a slightly different objective and creates more of a two-way relationship between affiliates and traders. A different kind of software is required but there are some similarities to ordinary sales tracking. The main difference is that you are not tracking visitors but analysing the performance of other sites. There are also more functional tools that can be used such as automatically generated e-mails, sales reports and commissions.

If you have a website from which you conduct or facilitate your business activities, the best way to ensure the success of your business is to ensure that your website does not hinder the function of your business in any way. As the web is a constantly evolving environment, it is almost ensured that no site will be created perfectly or in a way that will not need to be changed over time. Without viable information on how your current model is operating you have very little idea of where you can make improvements. In this regard it makes no sense to run any website for a profit if you do not intend to track sales and visitors.

Egidijus Andreika is a creator of Click2Sell Affiliate Marketing Program Network. Click2Sell provides all info on visitors, sales and conversions rates that you and your affiliates generate by different search engines, websites, PPC campaigns. Find out which your products convert the best, which affiliates bring you the highest quality traffic. Visit Affiliate Marketing Program Network.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
An online marketing business can be very complex when you think of all the ways you can market a business online. You may decide to choose one or two main methods of internet marketing, or you may choose several techniques.

If you're a seasoned internet marketer with an online marketing business, or even a newbie embarking on a new online business venture, you have probably already encountered the One-Time Offer (OTO) as one of these methods of marketing.

A one-time offer is a sales page that might pop up in several different places that allows you to make a purchase - now or never. You only see the page once, so you have to read it carefully and decide whether or not you want to make the purchase or forego the offer forever.

It's a very clever online sales tactic that works for some, but doesn't work so well for others. Successful and well-known internet marketers like Mike Filsaime use the OTO as a method that helps them generate millions of dollars each year.

I have also used the OTO as a method that would supposedly help me generate more extra cash. For example, I tried OTO GoldMine, a system designed for the newbie to make extra cash by offering software and other products related to internet marketing for a (usually) very low price.

At first I jumped at this free opportunity. Who wouldn't when you hear all about how well one-time offers capture those internet surfers who are rushed to make a decision now, or lose the opportunity forever?

I added it to my online marketing business website so that each time a visitor left my site, they were presented with the OTO Goldmine offer page, which, as an exit screen, offered products related to my site, much like you would capture subscribers with an exit pop-up.

After at least a few months, I realized that the OTO – for me and the way I was using it, anyway – goes against what I really believe and value when I think about my online marketing business and what it is intended to do. As excited as I was to put it up, I was equally excited to take it down.

After all, I am not about suckering people into spending their money just because they visited my website. I am really about building an honest business and recommending products as I see fit.

That does not, however, mean that I used the OTO GoldMine product in the best possible way. You really can make a lot of extra money with this system, and it is effective enough that it's used by the pros out there.

Perhaps the one-time offer is meant to be used more carefully. For example, if someone purchased something off my online marketing business website, it would be an ideal time to present a one-time offer--after they have made their initial purchase. Most good salespeople know that it's good practice to offer something else of related value upon making a sale.

I, on the other hand, placed the OTO in a place where people visited my site, decided they didn't want anything I had to offer, and then they saw my OTO sales page. It was as though I made one last desperate attempt to squeeze a few pennies out of those visitors who weren't interested in purchasing anything in the first place! Bad me.

I have learned my lesson, but have not returned to the one-time offer which-- I admit-- did not make me any money.

You may also advertise the OTO as a sales page in traffic exchanges or to your newsletter list. I still maintain that you will only be successful at this if you do it right, put the OTO's in the right places at the right times, and have an incredible offer that can't be refused.

In summary, I believe the one-time can indeed be quite profitable if you are a somewhat experienced online marketer and know exactly how, where, and when to use the one-time offer to your advantage and your customer's benefit.

Online marketing businesses are not all about making money online. That is certainly an added bonus, but be careful about how you go about the one-time offer. You don't want to lose the trust and respect of your valuable customers, so learn all you can about one-time offers, and work on building those customer relationships first.

I may try the OTO again for my online marketing business in the future, but rest assured, I will be smarter about it next time. Live and learn, as they say!

Liane Bate owns a Plug-in Profit Site web business, and is author of 100+ articles related to online business and internet marketing. Visit: http://www.HonestMoneyMaking.com , http://www.HonestMoneyMaking.com/pips.html , and http://www.HonestMoneyMaking.com/blog/]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Most people don't know how to make money with their websites or blogs, and if they do, they don't make a large percentage of sales from the from the visitors they do get. The result? Less profit after all the hard work invested in promoting their websites.

For those of you who don't know where to start or how to make money online, I've supplied a basement for you to find an affiliate product to promote and a proven method to make sales and avoid wasting more of your precious time trying to find that surefire way to make money online.

How To Add Value To Your Site With Affiliate Programs

Affiliate programs are a great way to add revenue to your website or blog. Even if you have an information site that does not sell a tangible product, you can make recommendations to affiliate programs and get revenue. Affiliate programs also add value to your site by offering additional resources to your visitors.
Joining an affiliate program is very quick and easy and you can get approved immediately. Most affiliate programs offer banners, tools and support to help you market their products and services. When you are approved you will get a personal identification number or code so your sales can be tracked and commissions awarded to you.

You can find almost any type of product to promote as an affiliate marketer. Online programs have a track record of being successful and have become popular with the webmaster community and hardcore wealth-builders.

Profiting As An Affiliate Marketer

You may be wondering where you can find a good affiliate program to promote. There are hundreds of online opportunities you can find if you do an internet search for "affiliate programs". You may know by now that the affiliate programs listed on the first page of your search results are well-established and popular, so you may want to start off by joining one of these.

To make (and maximize) profits, you will definitely need to capture the email addresses of your site's visitors who are interested in the affiliate program you promote. Why? Site visitors most often won't buy the first time they are introduced to a product. Do you usually buy a product the first time it is introduced to you? By capturing your visitors' email addresses, you can remind your customers about the product you offered as well as offering more products to them in the future. With time, you will develop a large email list of people who are interested in your product. As your list grows, so can your profits-- email lists can be sold to others who offer products like yours. Since these lists practically build themselves, ever dime you make through sales of that list will be 100% profit! The larger the list, the higher the value, and this means only more profits for you.

Knowing which affiliate product to promote and how to promote it does take a little bit of practice. Try promoting different products in various niche markets and track which products seem to make the most sales for you. This is where email capturing really comes at hand because you can now sell that good seller product your email list. But do keep track of customers you have offered the product so you don't offer the same product again.

Get more information and tips on money matters by visitng the Money Issues Information Guide at http://money-issues.information-guide.org/. Don't forget to bookmark the blog for future reference!]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
If you were to walk into a business establishment, but you couldn't find the products that were being offered for sale or someone that could help you, chances are pretty good that you would leave, right? When you look at a website that's poorly designed, the same things happen. Visitors who can't immediately figure out a website are more than likely going to go back to the web search page to see what other sites are available. It's a matter of creating a user friendly site – and here's how you can do it.

Step #1: Less is More

Many businesses think that adding a lot of bells and whistles to a website is the way to increase their customer traffic. When you have a lot of graphics, Java applications, and other add-ons, you're not only going to confuse your visitor, but you are also going to overwhelm them. These are distractions that will make your website load slowly and, for some visitors, it may not load at all.

You need to start thinking about creating a website where less is more. You want to include the things that your customer needs in order to learn more about your business and to buy products or schedule services. Everything else is taking away from the basic goals of your business – which is also taking away your ability to make money.

Here are some things that you will want to remove from your website, or at least from the home page. Visitors make their decisions about your website from the first page they see, so this is where you need to quickly establish a professional impression.

Remove bright colors. Remove flashing words. Remove video clips (unless that's your business). Remove animated graphics.

Step #2: Remember the Basic Things Your Customer Needs

Like the first step, you need to realize that less is more. There are only a few things that a customer needs when they enter your site:

A home page that identifies who you are and what you sell. An About Us page that talks about the company. A list of products. A way to pay for things. A place to get help or contact information.

Try to look at this list as a check list of the things you absolutely have to include in order to be user-friendly. These are things that a website visitor is going to look for, so when you don't include them, you will confuse them and often make them look for another website that is more accessible in terms of their needs.

Step #3: Make Sure Contact Information/Help is Available

A way to contact you can be as simple as an email address, while other websites have 'live' support desks. In most cases, as long as there is a way for a customer to get help, this will help them in their experience with you. You might want to include a FAQ or Frequently Asked Questions section that will help them with basic queries, while offering an email address for more complicated questions. A phone number is another easy way for customers to contact you and for them to feel like you are always available for their needs.

Extra Credit: Look to Other Successful Websites

If you still aren't sure what to include and what not to include on your website, look at other websites that you frequent. You will notice this formula is the same. They offer simple ways to access different features, without being confusing or too energetic.

You can also include a comments section for visitors to tell you about their website experience so that you can make adjustments as necessary.

Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: http://www.InstantWebsiteBusiness.com]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
If you want to keep sensitive personal information safe and secure, never host your business on your personal computer. By hosting your business on your PC, you are giving your visitors direct access to your computer and all of your personal information.

Here are some of the reasons you should never host your business via your personal computer;

* It is not secure. The internet is full of threats, and unless you spend a fortune your computer would always be vulnerable to every kind of threat that's out there. Security problems are sometimes found in server software, and these can be exploited to gain access or cause damage to your files. Your computer must be kept absolutely up-to-date at all times and without exception-- a very daunting task for a home business owner trying to go it alone.

* If you want your site to be available on a 24-hour basis, your computer must be constantly connected to the Internet. Your machine would be working day and night. This puts more strain on your bandwidth.

* While it may seem hosting your business on your personal computer would save you money, the opposite may, in fact, be true. It can cost you money!

* It also won't save you time. In addition to building and marketing your business, you would also need to maintain your server.

* You would need to learn all about operating and maintaining a server and things like DNS, web server setup, security, debugging problems, logs, patching the server software. All of the time it would require to learn these things and to keep yourself current could be better spent developing your business itself.

* If anything breaks down, it is your own responsibility to find the problem and fix it. And until you've identified and solved the problem, your site will be down. Having a website that may crash at any time is a surefire way to lose customers.

* You would need to monitor your server all the time. You cannot leave for a project and then come back to find that your site is not working.

Remember that you came into this business because you wished to make a wealthy future, become independent enough to get out of that job routine rut, and make more time for you and your family to spend together. There is no point in starting a venture that would eat all of your time and send you back to work at that 9 to 5.

Web hosting companies are professionals. For a small monthly fee, you can enjoy quality osting without any headaches attached. Learn to hone your marketing skills instead of learning how a server functions. Leave that to the geeks. Host your site with a hosting company and concentrate on your business.

Arun Pal Singh is an internet marketer and web author who runs a website at http://www.homeforprofits.com to help budding online entrepreneurs with information and ready-made products. Visit http://www.homeforprofits.com to find how his products and tips can boost your business tremendously. Subscribe to his "Online Business Manual Course" by email. Visit http://ebizgo.info now and sign up for free.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
A lot of people are taking an interest in affiliate marketing as a way to either make a living or to earn supplementary income. The growth of affiliate marketing isn't all that hard to understand, as it provides a way to make money from retail products without having to stock inventory, make direct sales to the public or handle returns in the event that the customer is unhappy with the product. With affiliate marketing, the sales process is entirely "hands-off."

While there is no work to be done along the lines of making direct sales, there is a lot of work involved in making the public aware of the products you are trying to promote. Two popular methods of bringing your products to the public's attention are to purchase pay-per-click advertising on the major search engines or to build a Website promoting one or more products. While these methods both work, they require regular, active work, and in the case of pay-per-click advertising, a regular outlay of cash as you continually try to draw new customers to your advertisements for your products. There is a better way, however, and that is to leverage the customers you already have by creating a mailing list.

Studies show that customers who buy a product are likely to buy another in the future. Since it is far easier to make a sale to a proven customer than it is to attract a new one, it makes sense to compile a mailing list of customers. That way, should you decide to promote a new product in the future, you can e-mail a sales pitch to your list and know that the message will likely be read by customers who are "ready to buy."

The best part of having a mailing list is that you can automate a lot of the process by using an autoresponder. An autoresponder is an online service that handles mailings and mail lists for you, usually for a small monthly fee. Two of the more popular services are Aweber and Get Response. These services allow you to create a simple form that appears on your Website, asking visitors for their name and e-mail address. You can usually entice them to sign up by offering a free report of some sort in exchange for the information. Once they fill in the form and click the submit button, they are automatically sent a confirmation e-mail, followed by a link to download the report you offered them. From that point on, unless they unsubscribe, they are members of your mailing list.

The power of a mailing list should not be underestimated. There are marketers who have one hundred thousand or more names on their lists, and whenever a new product comes to market, these "super marketers" have the inside track on sales through their ability to instantly contact their members. When you compare the ability to contact hundreds, thousands or even tens of thousands of people instantly with having to build a Website or buy ads, you can easily see how useful it can be to have a list of your own.

A popular saying in affiliate marketing is that "the money is in the list." It's nice to make a sale on the Web or via a pay-per-click ad, but your goal shouldn't be to make one sale; it should be to make many sales. With a mailing list, you have the ability to do just that.

©Copyright 2007 by Retro Marketing. Charles Essmeier is the owner of Retro-Marketing.com, a company specializing in sites devoted to affiliate marketing and making money online.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
PPC, also known as Pay-Per-Click, is the best and the fastest way to increase your affiliate earnings.

Given below are some pointers that provide you with some very basic information that would be necessary for those who are new to pay-per-click to get started.

1. Be thorough in your keyword research: This is a vital step in successful PPC marketing. In order to pull quality traffic to your website that will result in sales, you need to know what the keyword phrases you need to bid on are. You can sign up for WordTracker, or you can make use of Google's free keyword tool.

You can expect higher bids for the more competitive keywords. However, as you browse through the list you will observe that there are some keywords that are not heavily targeted. They may result in a successful campaign.

The best advice when it comes to PPC is to know your target market and affiliate programs thoroughly. This way you can make pay-per-click ads that use keyword phrases those in your market would be likely to search for and increase your affiliate earnings.

2. Never ignore good advice: PPC is a game whose rules are constantly changing. This makes it difficult to gain expertise, unless you keep in touch with those who already have a good grasp on the game.

You should also buy and read books, subscribe to special newsletters that offer information on the topic, and stay up to date with the latest pay-per-click trends by seeking the advice of those who are already in the know.

Seasoned players would also find it to their advantage to constantly keep an open mind, in order to gain new knowledge to further increase their affiliate earnings. The worst thing you can do is to restrict yourself to a set pattern of thinking.

3. Keep testing: This is the most important step in successful advertising. You need to know which ads are working and which ones are not. The beauty of PPC is that the medium makes it very easy to measure your success.

Measurements and audience response can be gauged by creating split ads. Make sure that you direct one group of users to a particular page, and the other to its counterpart. The changes could be in the form of adding a value proposition or just changing the font style or size. Just be sure that you only change one thing.

Testing helps you to understand what is working and what isn't. You might also want to consider joining an ad tracker service that allows you to determine which ads are converting sales and which ones are sucking out your revenue.

4. Aim to get quality traffic: Keep in mind that traffic in numbers is not that important. True, more traffic will increase your probability of a sale; however, it is pointless creating an ad that draws numerous visitors if no one buys the product.

Let's say that you manage to send nearly 1,000 visitors to a sponsor or affiliate program. You buy those visitors from a pay-per-click search engine for 10 cents each, costing you $100 total.Say you made three sales. What you really paid is $33.33 per sale.

You spent $100 to make 3 sales. Three sales cost you $33.33 each. If you had made 10 sales from the same amount of traffic, your sales would have cost $10 each.

Obviously you would want to spend your time in targeting traffic that will result in clicks that ultimately result in sales, otherwise you are wasting your advertising budget.

To avoid losing money, test your ads, create a few ads in the beginning and measure their success prior to bidding on more keyword; create a different ad campaign for each keyword, and do not bundle your ads together.

Allen Thomason has been an entrepreneur for 4 years, and is an accomplished online marketer. To learn more about internet marketing and how Allen can help you, visit TheProfitCombination.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
It seems like some websites are changing as often as every few minutes. While this is a necessity for news sites and those that want to provide readers with up-to-date information, what about your business website? You want to show your visitors that you're constantly innovating your business, but at the same time, changine your website too often might make it seem as though you can't make up your mind or that your business is less than stable. Here are some things you need to think about before you build your business website.

The Case for Change

There is certainly something to be said for always being fresh and new. When your visitors are looking for the latest and greatest fads in clothing, for example, you need to be able to deliver these trends as soon as they're on the red carpet or the runway. Change also shows your visitors that you are always looking out for them and their needs. You can include a daily blog, for example, that gives up-to-date information on the state of affairs in your business or perhaps on trends in the products you are selling. You might also want to keep a streaming band of words across your website to show updates on things like interest rates or stock market quotes. By keeping your website alive with new information, your visitors will see that you're interested in the long term health of your company.

The Case for Keeping Things the Same

On the other hand, you also might want to look into, for the most part, keeping your website the same. While there will be a need to change things up from time to time as things are out-of-date, keeping the basic setup of your website can help regular visitors feel like you are consistent and easy to keep up with. When you're always changing things, a customer can become confused as to how to do things on your site or whether or not your site is something they should spend time on.

The Verdict: It Depends on Your Customer Base

In the end, the case for change will largely depend on whether or not your customers are looking for constant updates. And this depends on your business focus. If you are trying to give your customers up to date gossip, yes, you will need to change your site a lot. But if you offer the same products over the course of a month, there's really no need to change your website until you change your stock.

There will always be times when you will need to change your website – as in when you introduce a new item or you discontinue an item or pricing scheme. But the overall consensus is that you might want to keep the basic structure for return visitors to your site.

Introducing Change to Your Visitors

If you plan on changing your website significantly, you might want to let your customers know well in advance of the actual change. This will give you time to get feedback on your changes as well as help you roll out your new look with minimal problems and concerns. Post a 'sign' on your website about the upcoming change and then provide a link to how the new website will look. Giving visitors a list of the changes they can expect to see will also help them see what they will notice when you eventually follow through.

Change is good, but when it scares away customers, it's not always the best idea. However, you also don't want to keep your website up for so long that you begin to seem outdated. Changing things up every season is a reasonable schedule without being too confusing for visitors.

Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: http://www.InstantWebsiteBusiness.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Today, there are a lot of people who are interested in making money using their computer. How many? A simple Google search reveals nearly two and a half million results for the topic "make money online." Some of those results will no doubt offer some useful information, while others offer either scams or other sorts of "get rich quick" ideas. Still, the lure of working from home and making money on your own computer is appealing to many. While there are many different things that one can do in order to earn money on the Internet, one of the most popular, and perhaps the simplest, is to participate in affiliate marketing.

Affiliate marketing is a powerful advertising method where the seller of a product (the merchant) enlists the help of third parties (affiliates) in making sales. The merchant may offer products for sale via his or her Website, but he knows that if other people help promote and advertise the products it will yield more revenue. In exchange for third party help, the merchant offers the affiliates a portion of the sales price in exchange for the free advertising that the affiliates provide.

In the most common scenario, the affiliates advertise products via their own Websites or e-mail campaigns, and include a link that prospective customers may use to purchase the products described. That link includes code that tells the merchant which affiliate sent the customer so that the affiliate may receive his or her commission for the sale.

The beauty of affiliate marketing is that participants don't have to stock inventory, make sales directly or ship any merchandise. The sales process is entirely "hands off" as far as the affiliate is concerned, making the process much simpler than running any sort of retail operation.

Where can someone find products to sell as an affiliate? Here are three popular options:

Amazon.com - Amazon, the giant online retailer, has a popular program that lets their affiliates promote just about everything for sale on the site - books, DVDs, electronics, kitchen gadgets and more. The percentage of the sales price offered for each sale varies with the type of item sold, but many people like working with Amazon because a lot of "niche" products can be found there that have little competition elsewhere.

Clickbank.com - Clickbank bills itself as the "Internet's leading retailer of digital products." They only sell downloadable products, such as software and electronic books, or e-books. There are thousands of products available for sale at Clickbank that cover a wide variety of interests. Each of these products has an affiliate program, and many of them offer commissions of as much as 75% of the sales price to affiliates. It's easy to sign up and they pay twice a month like clockwork.

Commission Junction - Commission Junction at CJ.com, offers affiliate programs for more traditional sorts of products - loans, insurance, cars, electronics, and more. There are literally thousands of different companies that use CJ to enlist the help of affiliates to boost their sales. Commission Junction has the widest variety of products available for those who are interested in affiliate marketing.

The nice thing about making money in this type of marketing is that it is easy to get started. You can sign up for these programs for free and the cost of doing business is quite minimal when compared to retail sales. If you have any interest in making money online, affiliate marketing is a good way to get started without risking too much of your money or time.

©Copyright 2007 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a company specializing in sites devoted to making money online and affiliate marketing.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Everyone seems to be looking for the "secret" to success or the "wealth formula" and most want it in the "fast lane" from online these days. The statistics show that 95% of your businesses fail online due to either having a business that offers no real value, or your level of understanding and experience of online marketing and advertising. The fact is, building an online business and earning six figures a year from home can be accomplished. But, I said "can" be done, just don't expect it overnight for the most part. If you are able learn and master properly how to market and advertise online and have a quality product, you will find that online success is very possible.

There are so many different marketing techniques used today in online marketing, it's easy to become confused and completely loose your focus. Currently, there are two techniques that are proven to work and are actually cutting-edge: article marketing and video (YouTube) that every new or well-versed internet marketer should be doing.

In article marketing, the internet marketer writes informative articles discussing or reviewing a particular product or service. Then, by submitting it to article directories provides content for hungry web masters and gives relative content to many. In return, when a web master posts an article on their website, it provides a link back to your service or product. Placing an effective article can lead to a large volume of "targeted" web traffic and visitors to your site, thus a potential of substantial incursion of sales.

At this point you may think "I'm not a writer" or "how do I know what to write about?" Great question, most other people feel the same way. However, there are already a vast supply of pre-written articles on your subject matter, whatever it may be. A simple search at www.ezinearticles.com will bring up articles related to your keyword search. Educate yourself by reading articles pertaining to your "keyword" or "niche", and rewrite what you have learned.

In addition to article marketing, video marketing is a new and upcoming technique. Google recently bought out "YouTube", a place where individuals can go and record videos of themselves promoting their business. Recording a simple video introducing who you are and the service or products you have available builds credibility and marks you as an authority in your niche market. Secondly, the Google search engine loves YouTube. Posting a video on YouTube in the proper categories using the proper keywords in your heading can earn you top positions in the Google search engine.

Both of these techniques are proven to work successfully, and have been used by many internet marketers. As with any other marketing technique, the more you use each technique acknowledged above, you will drive more traffic to your business and ultimately put you in a profit-building mode.

Allen Thomason has been an entrepreneur for 4 years, and is an accomplished online marketer. To learn more about article marketing and YouTube marketing along with other proven forms of internet marketing, visit TheProfitCombination.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
If you want to have a website, then you will need to buy a domain name. This is the address for your site. Users will need to type it to enter your website. Your domain name is very important to let people know what type of business you have just by hearing your domain name. Choose a wrong domain name, and nobody will come to see you.

Buying a domain name using a domain name service is cheap. It takes about $6 to $20 per year. But domain names are also a golden opportunity to make easy money. You may have heard about some people running "internet real estate" businesses. They buy a domain name, then later sell that domain name for a large profit. For example, the domains Loans.com and Wines.com were each purchased for $3 million each. But there's another way to make big profits with domain names that most people aren't aware of. So what is this ticked to fast cash? Expired domains are where it's at.

Many webmasters invest their time, effort and money to promote their site and gain quality traffic. Many of them lose interest, basically abandoning their site while at the same time leaving that site active. This means that although they still own the domain, they're not promoting it anymore. They've already done the hard work, so their website continues to bring in traffic by itself. By taking over have those domains when they expired, you can get a pre-built base of customers. Once you've acquired the domain (and its traffic) you can either rebuild the site, or redirect the traffic to one of your own.

Try to find an expired domain that relates to your business. To make the task of finding that perfect expired domain even easier, there are services that will help you to find an expired domain like www.ExpiredTraffic.com or www.DeletedDomains.com. You can buy expired domain names there and then build up your site using these domain names. This way, you can get a lot of traffic easily.

Once You Turn On This Plug-And-Play In-A-Box Money System, It Can't Stop Sending You Cash! Ewen Chia's Autopilot Profits, A COMPLETE Set Of Easy To Follow, "Do-This-Then-Do-That" Step-By-Step Video Tutorials! at http://SuccessMyBirthRight.com]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And, seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or, within the professional circles of the business, direct mail selling. What scares most people away is the expense...but what if it could be done for Free?

One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.

Another really good way is by becoming a guest on as many of the radio and television talk shows or interview-type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your sales copy should emphasize that your product or service would be of interest to the reader -- perhaps even saving them time and money.

Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don't dismiss handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to had out circulars door-to-door.

Having a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address is another of the more basic methods.

It is important to make note of all the trade journals or magazines that carry your type of advertising. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space--arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less the regular price for the space need, insert your ad. Along these lines, be sure to check in with the suburban neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet, get in touch will all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.

Here's how to generate all the leads you'll ever want foryour network marketing business completely on autopilot andwithout talking to one single person. This is a breakthrough as admitted by some of the industry's top recruiters. If you're not using these secrets then you are working too hard. If one 26-yr old rookie could bank six-figures this year using these EXACT methods then this could be the break you've been looking for. http://chrissllvn.truemlmwealthonline.com]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Who is your target audience? That is the one question you need to answer before choosing the internet website marketing techniques you will use to promote your business. Everyday, thousands of people join the online revolution. That number is only going to increase. This is where you have to do some good old-fashioned market research.

Internet marketing research can tell you where to target your internet marketing promotion and, to a degree, exactly how much you should invest. You can always hire a consulting firm that specializes in this area but what if you don't have the money to outsource this very critical step?

1. Search Engines.

Besides the fact that over 80% of your website traffic will come from search engines, they are also a great place to do research. Think about the product you are interested in selling, type some keyword search terms into your browser and hit enter. You can do this with any number of search engines but right now you might as well go with the biggest one out there: The Google.

What kind of results are you getting? Are people searching by the thousands, millions or not at all? As an example, the keyword phrase golf course yields 102,000,000 results while golf bags clocks in at 2,410,000. The higher the results, the more competition for your target audience. Your internet marketing campaign could do quite well at the lower end of the spectrum.

2. Keyword Tool

Typing in keywords at random into your browser is a good start to your internet marketing campaign, but you want to know specifically the words and phrases people are using to find what they are looking for. Using a keyword research tool can tell you how many times a specific word is being searched on, as well as the many variations which fall under your main keyword.

Going back to our golf analogy, the phrase golf bag is searched over 15,000 times per month, but under that comes terms like golf travel bag, nike golf bag, callaway golf bag, and countless others. You can literally find a targeted sub niche within your main niche. Keyword research is very powerful and whether you are new to internet marketing for e-commerce or you are a grizzled veteran; it should be a major tool in your internet marketing plan.

3. Go Offline

Don't just limit your internet marketing research to the internet. This is a mistake that many online entrepreneurs make. There is a great big world out there that in many cases sets the trend for what is happening in cyberspace. Start going to places like Barnes & Noble and see what's the hottest new book or magazine Check out what's on television and or radio. Talk to people and ask them what they like or better still just listen. You can pick up a lot of information concerning what the new trends are, or you may even find the latest hot-ticket item by just listening.

The success of your internet marketing business is limited only by your capacity to promote your product and implement a sound internet marketing plan. So start doing your research now and make it an ongoing part of your business.

Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to grow your successful online business at at the Internet Marketing Guide http://winthemarket.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
The world of online business currently sits on a foundation that was originally contrived of techniques utilized in an Internet-free world. If it weren't for those (at the time) cutting edge networkers and mass marketers, the possibility of the concept of a world-wide web might possibly have never come about. Consider, if you will, the concept of taking those old techniques and merging them with today's Internet marketing outlines.

There was a time, well before the establishment of the Internet, that networking was not done by cross-site linking and back-links, and middle men hired to do your linking for you. It was done by simply making contacts via whatever manner possible, usually through a friend or an associate. Alas, the day of the meeting over lunch and the call forwarding is done. Now is the time of the technological guru. However, before we put the old-school tactics in marketing behind us, let's inspect them closely to see if they may still have some small bit of usefulness in today's world of cyber-networking.

Webster's Dictionary defines a "Network" as "an interconnected or interrelated chain, group, or system."

What most fail to realize is that originally, pre-web, the network was already there. For example, Jim knew Tom. Tom knew Sam. Sam knew Martha. In this case, Martha was in Jim's network, regardless if Martha or Jim knew it or not. The network is already in place. Corporately speaking, it only became an active and effective network once Jim had Tom introduce him to Sam who introduced him to Martha. How was this long range down-line connected at the end? A few phone calls, a lunch or two, perhaps a golf game, and then another lunch or two. Each individual between Jim and Martha became a part of Jim's network. There was a time when it was a tedious task to build an active network.

Today, all you need is a website, an email address, and a text-ad broker. Networking now requires very little time, hardly any effort, and no one-on-one contact. Do you suppose this is progress? Yes, it is, but still, what if we combined the two?

Let us say, for example, that you are the head of an online venture called BizBiz. Now, BizBiz is a conglomerate of five hundred websites. Somewhere else, a half-continent away, is another online venture called Radlimited. Radlimited also has a network covering five hundred websites. Both the companies are doing exceptionally well and are confident that their future holds another two hundred websites.

How would it be if the owner of BizBiz were to locate an error at the Radlimited website? Nothing major, merely a grammatical error? What if he were to email the owner of Radlimited with the following message:

"Mr. Rad: My name is John Biz. I am the director of BizBiz Internet Marketing. I spend a considerable amount of time reading the articles on your site and have always held it in high regards. It is very informational and helpful to me. Regardless, I noticed a spelling error on your site today. It does not bother me, but I would hate for it to do any harm to the professional status of your site. This is a little note to let you know about it. Drop me an email or a call sometime. I would be honored to speak with you. Sincerely John Biz BizBiz Marketing.

Unheard of!, an actual communication between two major online presences, over something so trivial? What in the world would be the good of it? It was just a spelling error and it doesn't matter!

Of course, it does not matter and no one would have really ever noticed. However, Mr. Rad would notice the email. He would be thankful that Mr. Biz actually reads his articles and frequents his site. He would email or call Mr. Biz and thank him.

Now, during this conversation, eventually, one or the other of the two will possibly mention trading a couple of links. Once this goes well, it will likely lead to more. In the end, both of these men will end up with 1000 websites linked instead of 500, all from a simple spelling error and an email.

Bear in mind that the initial strategies, thought they may be old, are not really outdated. We can learn from the successful corporates that have been here and gone before us. Their tactics are the ones that eventually evolved into the techniques that work so well today.

Those old networking techniques have gradually changed for so long that they are all but forgotten and hardly ever used. It is the same for most of the old marketing and business growth processes and plans from pre-web times. If we go back and take a close look at them, and then, using creativity, find a way to apply them to building a more effective internet business today, we might find that our methods may soon be referred to as, "cutting-edge."

Althaf Ahmed is a Web enthusiast and Entrepeneur from Bangalore India. He has had considerable experience in online business ventures.. Visit Althaf's Website at http://www.halomark.biz.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Google bots love content and can't get enough of it. That's why a successful website should have new content on a regular basis. This way google bots keep coming for more. But they won't find your content unless they follow links to it. So after you write your content, make sure you link to it. This is why I refer to content as "King" and links as "Queens".

Now, here is the tricky part. Content should be optimized in such a way that search engines can find all the relevant keywords while still remaining easy-to-read by normal people (who will buy your products or services). The best practice is to write for your target audience first, then add your keywords in a few places (being careful not to overkill the article with keywords). Doing this will ensure that your visitors will continue browsing your website, in turn increasing the likelihood that they will buy your products or services.

Try to keep your site content fresh by regularly adding new pages, articles or even updating the current content you have. Unique content ranks better on search engines today since they are able to find the original content source and remove duplicates out of their results. There are other advantages to using unique content in your site as well.

When your King is ready, he needs his Queen to help him rise. Links are how search engines find you and spider your pages. Most of the time, search engines will find your site without any links, but the more links you have the faster you'll be found. Also, when other people link to you, this mean they like your site, which in return tells the search engines that your site will result in a better user experience. But now, with all the link farms and automated link services, it's harder to find quality sites to link back to you.

Let other webmasters and bloggers find your site so they can link to your website. Also, you want to make doing so as easy as possible, so always provide a "Link To Us" page with links and content.

Include your site link in every article you write (something like "By: My Keyword where 'My Keyword' "will be linked to your website). Doing this ensures that your link will be published again and again in every place that your article is duplicated and published.

More information and articles on SEO can be found at http://www.nograyseo.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
The growth of social networks has given Affiliate Marketers worlds of new opportunities to make contacts, expand their own personal social network and promote products to a different client base in new ways. Static websites are almost a thing of the past, and waiting for Google Rank or paying for Adwords is sure to make you broke! To start, what is a social network? Most people think of MySpace and more recently Facebook. While these are social networking sites, an Affiliate Marketer must embrace a broader definition:

"Any website that provides a way for users to interact - such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, etc."

Unlike the days when Google Search and Adwords would send targeted "ready-to-buy" customers to your website, social networking sites take a little more work before you can even consider directing people to a sales pitch (social bookmarking). Social networking sites often have strict rules about selling, posting links etc. Make sure you are aware and comfortable with them before you start posting. Most sites will let you post to them with a signature that can contain your URL. Use it. Post often, but don’t spam.

Remember that your post content is what will gain you the reputation on the site that may eventually lead to sales. Personally, I take 2 approaches to this:

I am extremely helpful and friendly and try to answer ever question I can with a thoughtful and helpful response. I try to take the extreme opposite or unpopular view from the majority of the posters. Never become insulting or aggressive. Present well thought-out and researched answers that will make people think. I find that my "negative" posts drive about 50% more traffic to my sites than the positive ones; however, sales numbers are about even, which means I get a better ROI being positive and helpful.

When posting to blogs, keep your comments short and provide your web link with a descriptive in the comment text. Most blogs will link your "username" to your website, but that won’t drive much traffic. If comments are moderated you will actually need to spend some time writing something, but it usually doesn’t need to be more than a short comment to be allowed by the moderator. If your comment is more than about #10, don’t bother unless you have a nice piece of ASCII art or something else that will draw attention.

File sharing can be a good source of traffic. Create an e-book (or re-brand one that has no copyright) and share it on P2P and torrent sites. Make sure to include links to your site or some sort of promotional material to drum up visitors. Don’t expect many sales of traditional Affiliate products this way, but if the product you are promoting is well-respected and related to the topic, you might get a few (for example, last year I had a lot of success with an e-book of Video Game Cheats packaged with Affiliate links to Video Game pages on Ebay).

Martyn Carver is a successful Affiliate Marketer and webmaster of http://retire-with-millions.com and http://testosterone-zone.com]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Social networking sites have increased in popularity over the past few years. More people than ever before now use sites such as "MySpace" and "YouTube" to get their message across to the rest of the world. While sites like these are mainly used for meeting new people, they can also help you to sell your product or service if you advertise yourself properly.

What to Remember With Social Networking and Advertising

The main thing to keep in mind if you are looking to advertise on social networking sites is that you should not make your message too pushy. People do not want things sold to them online, especially not on social networking sites. It is fine to mention what you do and what you sell but do it in a way that does not make your product too desperate. For example, you could say something like:

"Hi, my name's John and I own a company known as ‘John's Fitness Equipment'. It's taken me a few years to build up my business but I love providing a service that people need. My hobbies are..."

You should not say something like:

"Hi my name's John and I run a fantastic company known as ‘John's Fitness Equipment'. My products can really help you to get harder, firmer bodies whilst helping you to have fun at the same time. No other products act quite like these ones, so check them out now if you haven't already!"

You can really tell the difference between the two descriptions. People want to know more about you. What is your passion other than your products? If you have a sincere reason for selling your products then you can mention that in a blog on the site, but other than that just mention things about you. If you drop your product/business into conversation then people will be more interested in what you do than if you went on and on about it constantly.

The main way in which you can get yourself noticed on social networking sites is by actively taking part. By making new friends and posting comments on their profiles, you can get noticed as other people see the comments and visit your profile, too. Joining groups is another good idea, especially on MySpace. There are all kinds of different groups to suit all of your needs. Whether you want to join a group about religion, food, pets or hobbies, there are thousands of groups to choose from. Just remember that whatever groups you do choose to join will show potential clients what your tastes are. You do not want to come across badly and so you really need to think about what you say and what groups you join.

Social networking sites can be a fantastic way to bring new business to your company. However, it needs to be done properly and you need to spend the time and effort making new friends and posting new comments and blogs wherever possible.

Learn more about Social Networking visit: http://www.FriendsWin.org Randal Williams aka 500KMentor is a Expert Internet Marketer, MLM and Direct Sales industry leader who’s business spans 10+ countries. Randal specializes in Lead Generation, Advanced Internet Marketing, No Cost Prospecting and SEO. To learn more about Social Networking and MLM visit http://www.FriendsWin.org.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Websites are only as effective as the number of visitors who see the content. If the search engines are ignoring your site, it definitely won’t get a lot of hits. Therefore, you need to try these tips for getting your site noticed by the search engines right away...

- Use Google Sitemaps to get your inner pages indexed. Many sites have a problem when it comes to getting their inner pages indexed. Luckily Google has a solution to help webmasters overcome this problem. Google Sitemaps (www.google.com/webmasters/sitemaps) is an easy to use tool that allows you to tell Google about every page of your site. Although it won’t help your rankings, it may get more of your pages in the index, which could mean more traffic.

- Make sure your link anchor text is varied. Search engines penalize sites that seem to have used link exchange services. They spot these sites by looking at the incoming links. If the anchor text on every link is the same, then there is a good chance that software and not a human generated the links. Instead of using an automated service, take the time to submit link exchanges one at a time and make sure to vary the link text. This gives a more natural look to your incoming links.

- Use terms related to your keyword phrases in your copy. As the search engines become more sophisticated, they are better able to look at all of the content on a page and determine what it is about. What they hope to find is content that is well written for the end user – and not just for the search engines. By using synonyms and words related to your keyword phrases throughout the page, you are showing the search engines that you are writing copy that is truly useable to their searchers. As important as it is to include your keyword phrases in your copy, it’s more important to write naturally so that it makes sense to your human readers!

- Find out what your competitors are doing. Although the information does not come cheap, there are services that provide very detailed reports on your competitors including the traffic they get, what keywords generate that traffic and from which search engines. If you’re in a highly competitive market it might be worth checking out http://www.hitwise.com

- If you use keywords in your file names, don't overdo it. If your keyword phrase includes 5 words you won't be doing yourself any favors to save your homepage file as “here_are_all_my_keywords.html”. This looks like you’re trying to stuff your keywords in anywhere and everywhere! Instead, choose a system for naming your files that makes it easy to tell what they are, without worrying about cramming in every keyword the page is optimized for.

The new buzzword among site developers is optimization. And with good reason. Unlike the past when only the appearance of keywords mattered, search engines now rank pages based upon many different factors. As you can see from the information presented above, you can help to get your site seen by the search engines with just a small investment of your time.

Ben Euporian of http://www.omsho.com/ makes it easy to learn from SEO Experts. For details, visit this site now: http://www.seo-tips-pro.com/]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
The year 2006 saw the emergence of the social video market with the mass adoption of YouTube, Google Video, DailyMotion, MetaCafe, etc. 2007 has shaped up as the year when the hoi polloi finally takes control of the video editing functionality that was once the guarded secret of only a few experts.

A bevy of new sites are getting the attention of social video producers and distributors. These sites are offering free online video editing capabilities. You don't have to purchase expensive video editing software, sweat over the complicated installation procedures, and master the unintuitive editing jargon and functionality. Some of the more popular sites and their capabilities are discussed below.

The simplest of the bunch is Cuts. The Cuts' mission is "...easy control of the video experience...". Using their online services, you can loop and cut video scenes, add captions and insert sound effects to enhance your online videos for distributing via social video sites or emails. In the future, they will offer more advanced features that will enable you to edit your DVDs or downloaded videos for enhancing purchased movies and TV shows.

Gotuit offers Scenemaker, an online video slicing application. You import your video in Scenemaker using an URL where your video has been uploaded, e.g. YouTube. Once the video is loaded in the online application, you will be able to mark the start and end scenes that interest you. Gotuit calls it deep tagging. It is like bookmarking a specific page in a website. After deep tagging your video, you will be able publish the selected scenes in your blog, MySpace page, or any other web pages and video sharing sites.

Eyespot is a full feature online video editing application. After uploading videos, audio and photos, you can apply transitions, effects, titles, and music. You can mix free media sets from Colbert Report, public Enemy, and DreamWorks pictures.

Using a Flash interface, you add titles, effects, transitions and music to your uploaded videos in Jumpcut. You can also upload audio and photos or import them from Flickr or Facebook. After editing your media, you publish them at Jumpcut site for others to remix.

Website owners can use a Flash widget from Movie Masher to allow their website visitors video mixing and editing capabilities. You customize the widget to match your site's look for branding purposes. Using a timeline editor, your site visitors will be able to trim clips and add titles, music, effects and transitions.

Using muveemix, you add music, titles, and credits to your videos and then publish them to your social network profile or blogs. The editor is simple but it offers less features than Jumpcut.

Users can edit their videos from within YouTube using YouTube Remixer. You can insert graphics, audio, text, and overlays, as well as in-video transitions. Using a simple interface, YouTube is able to provide a one-stop editing and video sharing opportunity for its users.

The dramatic rise of video sharing sites in the last two years has created the need for simple yet sophisticated tools for the prosumers to enhance their creative works. More sites are stepping up to meet the challenges of online video editing and remixing.

Dr Deepak Dutta, creator of oldest online free classified site, has launched DigMyPage to help website owners build links and increase traffic using MySpace type free pages and Digg style free submissions.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
Creating an effective viral video is one of the best ways to bring massive amounts of traffic to your site.

There are many good viral videos around the internet, especially on YouTube, but sometimes when one goes to create a viral video, things can go horribly wrong.

Remember, for a viral video to be special, it has to be different from all the others floating around. To do this you have to come up with something original. However, you will find that creating a viral video that is original and spreads through the internet like a "virus" is not that difficult. Just one good idea can create a killer viral video and get you millions of hits to your site.

Here are 10 tips to ensure you create a killer viral video:

1) Don't copy another viral video that previously failed because you will fail.

2) Try to make your viral video shocking, funny, sexy or attention-grabbing.

3) Make your viral video controversial so it causes a stir and inspires discussion.

4) Make sure you viral video a "piggy-back" off something that has happened recently.

5) Get an expert to edit your viral video so it has a professional feel to it.

6) Once your viral video is finished, share it with friends to get the viral effect going.

7) Include at least 1 thing in your viral video that will get people talking.

8) Make sure that your viral video is not boring

9) Make sure your viral video is relativly short (under 10 minutes).

10) Create an introduction that causes your audience to feel anticipation and lead this into an ending that lets them know you appreciate their time in watching.

For maximum exposure, you should add your viral video to : YouTube, Google video, Yahoo Video, ifilm, MySpace and your own personal blog.

These site are going to give your viral video maximum exposure and ensure your viral video gets talked about.

The last thing to do if you find out that your viral video doesn't do so well is to experiment and test things later. This is what marketing is all about. Do more of what works and less of what doesn't work.

Good Luck

For the most amazing secrets for generating massive internet traffic please visit http://www.trafficsecretsreport.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
by Charlie Cook
http://www.marketingforsuccess.com

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Summary:
Want to hit your revenue numbers this year? Discover
which numbers to pay attention to.
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Everyone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals.

Using your revenue figure to guide your marketing is like driving by looking in the rear view mirror the whole time. That number tells you where you've been. It doesn't tell you how to get where you want to go.

There are a couple of key numbers and ratios to keep in front of you that will help you get to your sales 'destination'.

Like an Iowa farmer growing soybeans, you've got to carefully plant seeds and nurture plants to maturity to ensure a good harvest and a good profit. The amount of seed you plant and the percentage that germinates and grows well determines your farm's profitability. The same is true in marketing and sales; the number of leads you generate and the number you convert to sales determine your income.

These are the two most important numbers to pay attention to in marketing. Use them to evaluate your marketing and determine how many sales you'll generate:

1. The number of qualified prospects in your database.

These are people who've told you they have a concern or problem you can help them with and who want to hear from you again.

2. Your prospect-to-client conversion rate.

The percentage of qualified prospects you convert to paying clients.

The math is simple; the more qualified prospects you have and the higher your conversion rates, the more revenue you'll generate.

Your sales will stay frozen at present levels if you focus on how much revenue you're making and ignore the importance of building your list of qualified prospects. You could double your business in the next few months by building your database of qualified prospects and improving your conversion rates.

Marketing Numbers

You don't need to be a math wiz to become an expert at marketing math. Pay attention to these numbers on a weekly basis;

- The number of people who saw your ads, read your articles or received your mailings.

- The percentage of these people that responded to your ad or article. It's not how many ads you run, but how many people pay attention to your ads that matters.

- The percentage of respondents that actually gave you their contact information and added themselves to your database. These are the people who have identified themselves as qualified prospects who are interested in learning more.

If you're marketing through your Website, it's incredibly simple to identify these numbers daily and weekly to track the success of your marketing. Here's how;

1. Look at the number of unique visitors to your Website daily or weekly.

2. Divide this number by the number of people who contacted you. This is your conversion rate of site visitors to qualified prospects. If your site is set up correctly, at least one out of ten people should be contacting you and adding themselves to your list of qualified prospects. If you use Google Ads to drive visitors to your site, you can send visitors to specific landing pages and increase your conversion rate to 20% or even 25%.

What should you expect from your Website? For every hundred unique visitors to your site per week, 10 to 25 should be sending you an E-mail requesting more information about your products and services. Each month, your list of qualified prospects and your sales should grow.

Before you finish this article, make a commitment to apply this simple marketing math to grow your business. Set a goal for your business. Look at how many qualified prospects your marketing is currently generating.

Write this number down, then put a diagonal line across it and next to it write down the number of qualified prospects you want to add to your database each week.

I've been doing this little exercise for two years with my current Website. My goals for acquiring qualified prospects get larger each month as my business grows. My latest goal is 500 new prospects per week. This translates into 6 to 7 percent more business each month. With a little planning, you can see your business grow just as fast.

2006 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up
to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://http://www.marketingforsuccess.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips170/user/index.php
You are just a click away from contact with your clients and prospects by e-newsletter. The savings in postage, printing and sorting by the post office is nothing short of wonderful. And by adding photos and images, your newsletter is a full-color, graphically-enhanced image of your business for only a fraction of the time that paper newsletters require.

Elegant graphics are great, but newsletters are all about NEWS. Make your newsletter a "must-read" in everyone's crowded email box by presenting exciting, interesting and boldly-presented information.

The Not-So-Hot Newsletter is filled with:

* boring product descript