Home Business The Easy Way - ADe Update http://www.blogmoneymiracle.com en-us EasyRSS
Everybody is familiar with search engines such as Google & Yahoo. Search Engines have radically changed the Internet. Radically! Over 50% of all consumer purchases and all business purchases are now pursued by searches. That’s what was said months ago and it is obvious those numbers are only climbing higher. The majority of people Worldwide who who are currently online go to the search engines first to find the information they're looking for.

The Search Engines are designed to give you the most relevant information possible based on terms you enter in your initial search. Google knows that what it can give you is exactly what you want to see-- and not only will the information presented be the most relevant to what you searched for, but it will also be the most current. Because of these two things, you will return to Google over and over again.

How have all those bloggers out there been making a lot of money? How are they promoting for free and getting free publicing? How are they generating MASS traffic to their sites? Because Bloggers took advantage of what Google had determined was the secret to the Internet right now. A WEB SITE THAT CHANGES A LOT GETS MORE RATINGS WITH A SEARCH ENGINE. So if your website is changing a lot and adjusting a lot and is current, Google will push you up on the rating. That means you are getting closer, closer and closer to the first page. And this is extremely important, particularly if you know how to use a technique known as "gaming the system".

So how to those bloggers do it? They "game the system". They went out and found the websites that have the absolute most change going on in a web site every single day, every single hour, every single minute, and every single second. They are powerful websites that have constant change, constant upgrading going on every minute of every day. Theses website are called “Article Hubs”.

Artucke Hubs grew out of the change in how Search Engines work because people realized that the more a website changes, the more powerful that website will be in the search results on a daily basis. I am going to show you one of these huge sites. It is an extremely powerful site, 5000-7000 writers, reporters and Bloggers place their articles on this site every day.

Not only is this site visited by tens of thousands of writers who submit articles every day, but it is also visited by over one million unique visitors every single day. Article Hubs such as this one are incredibly potent. And by putting one article on one of these sites, you can begin to donminate the keywords. And if you can get on the first page of any major keyword you have hit a Gold Mine! One article! One keyword! Traffic, traffic, traffic!

One example of an article that accomplished this, “Religion and Online Marketing”, was written two years ago, but the traffic generated from this one success has given the author a headstart that has kept him at the top of the listings every since. In fact, this one article has generated first place traffic for over 800 days. One Article! One Keyword! Traffic, Traffic, Traffic! Two years later, that company continues to get traffic to this day. That's the power of Article Hubs.

If you are looking for a home business opportunity please visit this site! With this new marketing system, even beginners are successful.
http://olga.YOURCHANCE2SUCCESS.COM

Olga Fogleman came to America from Russia 7 years ago.
I have a great family: my lovely husband who is helping me on my projects and my son, who is currently a student at the University of Florida.
I am an accountant with a Bachelor's Degree and many years of experience.
I am also a successful eBay seller and Internet marketer so I quit my 9-5 job and am enjoying my life!]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_ADe_19/user/index.php
by Keith Lee

I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I've learned. I'm happy to say I haven't been an advertising victim for 13 years.

If you have been in business for awhile, it has already happened to you - probably more than once. In fact, probably often. And if you are new to the retail world, you can bet the mortgage that it will eventually happen to you.

What is it? It's when you get that big black checkbook out of the center desk drawer, and you sit down across from some media salesperson, and you write out some kind of a check for some amount, for some kind of promotion advertising expense, and you have no earthly idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.

I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.

The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!

All advertising can be one of only two types - either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.

Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response.

Most advertising agencies like institutional advertising since, without tracking, they can NOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:

1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)

You Can't Deposit "Creativity" In The Bank

Unfortunately, most advertising agencies are interested in being creative and cutesy. That's what wins advertising awards.

I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.

Direct response advertising, on the other hand:

1. Contains a headline that flags your prospect and creates curiosity

2. Creates interest in the merchandise

3. Creates desire in the prospect

4. Has a specific offer

5. Has a deadline

6. Has measurable results

Why is this so important? Two reasons:

1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?

2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose.

First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).

Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.

It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.

It creates "urgency" by telling the customer that he must act now in order to gain these important benefits, and why this offer is so limited, either by time, or by the quantity available.

Finally, it must contain a way for you to track exactly what sales or custome rs were generated by that particular ad.

Now that I have defined for you the difference between institutional and direct response advertising, here's the big question that you have to ask yourself before you make every future marketing and advertising decision. Does the advertising that you are considering meet all six of the criteria that I outlined above? If it doesn't, then pass on it as quickly as you can say:

"I'm Mad as Hell and I Refuse to Be an Advertising Victim Again!"

Keith Lee, owner of American Retail Supply headquartered in Kent, WA became president of the business in 1981 and later bought the business from its founder Dick Thompson. Although Lee credits much of their growth to increased product offerings and what he calls 'the best client service in the industry," he attributes the companies Herculean increase to the discovery of the world renowned Marketing Guru, Dan Kennedy. Now he's trying to get other entrepreneurs hooked. Keith recently became trained as a Dan Kennedy Certified No B.S. Business Advisor where he delivers what he calls Kennedy's 'Magnetic Marketing Strategies.' As a Kennedy trained advisor Keith offers entrepreneurs what he calls 'The Most Incredible FREE Gift Ever' containing over $700.00 of business-building information from Dan Kennedy including Gold Inner Circle Membership. Then members are invited to attend monthly local chapter meetings or can join a local Kennedy Study & Mastermind Group. Visit http://www.LeeMarketing Group or http://www.NoBSPugetSound.com for more details.

Keith is an expert in marketing, especially direct marketing and direct mail techniques. please visit http://www.leemarketinggroup.com or http://www.nobspugetsound.com for more articles and information.

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by Graham Jones

Every day, you can read stories about people who have made a fortune online. Being an Internet entrepreneur is clearly attractive. You can work at home, you can choose your own hours and, so it seems, you can take truckloads of cash to the bank.

Yet, in spite of the successes we hear about, most people who try their hand at being an Internet entrepreneur fail.

They buy all the E-books and audio CDs that contain instructions from the "gurus." They attend teleseminars, Internet marketing conferences and even sign up for one-to-one coaching programs.

Yet, in spite of the thousands they spend on their own education, they still don't make the millions their mentors achieve.

So -- why is that?

Why is it that only a tiny proportion of would-be Internet entrepreneurs actually make the grade? It's been estimated that only 2% of people who try their hand at Internet marketing succeed. The rest keep trying, without any real success.

The factor that marks out the top entrepreneurs from the rest is one of attitude; that's all. What the millionaire online entrepreneurs do is treat the entire activity as a proper business. They have meticulous plans, they engage in detailed market research and they monitor every aspect of their online work, so they can improve on their results each day.

In other words, the top Internet marketers don't just "play at it;" they take it very seriously.

Yes, some of them don't work full time. But, when they do work, they work hard. They don't just tinker at things, trying an E-mail campaign here, an ad there and the occasional request to add a link to their Web site. Instead, they have specific targets they wish to achieve and then they write detailed plans about how they will go about achieving that goal.

Furthermore, the successful Internet entrepreneurs are focused on what they do. They don't try and sell one E-book today, an audio on a different subject tomorrow and a report on something else next week. While they may have several different products, they will focus their efforts, one at a time.

If you're trying to make money online and don't have the same success as your Internet marketing heroes, you could try the following:

1. Focus on what you really want to achieve
2. Choose just one product or service
3. Set targets for your sales on an annual, monthly and weekly basis
4. Work out the ways you will reach those targets
5. Do one thing at a time in your list of activities designed to achieve your targets
6. Monitor your results and adapt your work accordingly
7 Learn from what you achieve and use that knowledge in future projects

Working on just one product at a time may seem time-consuming, but it will pay dividends in the long run. Further advice can be found at http://www.magicformulabook.com

Graham Jones is an Internet psychologist who helps people make more money online. http://www.grahamjones.co.uk.

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By Brad Johnson

The hardest part nowadays is that someone who is in the field of Internet Marketing really struggles to devise 'the perfect website', to attract 'the perfect customers', and develop the 'perfect product'. You do this in order to construct 'the perfect amount of exposure', develop a list, put together 'the perfect email,; and hit the send button. Now watch the magic happen as your account populates with income. It is a wonderful dream, is it not? If only it were a possibility for every Internet Marketer, newbie, or veteran to get the attention needed...Well now you can.

PC-Tutorials.com is a new online resource website designed specifically for the Internet Marketer. Through the site, anyone can submit their promotional product, watch free video tutorials, and look at a collection of articles pertaining to the one thing they want to know more about: Internet Marketing.

Those who are just starting to cut their teeth into the business of Internet Marketing will be impressed to see the help this website generates for them: It gives them exposure to their own website, products, and articles for absolutely no cost.

Even the veterans who have been in the game a long time have a chance to increase their exposure even further as PC-Tutorials.com reaches out to a targeted audience that are visiting that very site to see their products, to view their articles, to interact with the pros. PC-Tutorials.com is literally a haven for the Internet Marketer.

At last, there is no more time wasted or money spent on anyone trying to get his or her site or product noticed. It can all be merged into a site solely created to helping others get the sales, get the leads, and get the results to the offer they want to share with the world.

It is not about membership, fees, or commitments. PC-Tutorials.com is a come as you go environment that welcomes you while your there and encourages you to explore. So if you're an Internet Marketer and want that extra kick to getting some income flowing in your bank account, or you just want to find an online resource to help get you noticed, look no further as PC-Tutorials.com is created solely for YOU.

Brad Johnson is the founder of PC-Tutorials.com and has over five years experience as an Internet Marketer and Information Technology specialist. See the unveiling of this new Internet Marketing Information Technology website at http://www.pc-tutorials.com.

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PPC, also known as Pay-Per-Click, is the best and the fastest way to increase your affiliate earnings.

Given below are some pointers that provide you with some very basic information that would be necessary for those who are new to pay-per-click to get started.

1. Be thorough in your keyword research: This is a vital step in successful PPC marketing. In order to pull quality traffic to your website that will result in sales, you need to know what the keyword phrases you need to bid on are. You can sign up for WordTracker, or you can make use of Google's free keyword tool.

You can expect higher bids for the more competitive keywords. However, as you browse through the list you will observe that there are some keywords that are not heavily targeted. They may result in a successful campaign.

The best advice when it comes to PPC is to know your target market and affiliate programs thoroughly. This way you can make pay-per-click ads that use keyword phrases those in your market would be likely to search for and increase your affiliate earnings.

2. Never ignore good advice: PPC is a game whose rules are constantly changing. This makes it difficult to gain expertise, unless you keep in touch with those who already have a good grasp on the game.

You should also buy and read books, subscribe to special newsletters that offer information on the topic, and stay up to date with the latest pay-per-click trends by seeking the advice of those who are already in the know.

Seasoned players would also find it to their advantage to constantly keep an open mind, in order to gain new knowledge to further increase their affiliate earnings. The worst thing you can do is to restrict yourself to a set pattern of thinking.

3. Keep testing: This is the most important step in successful advertising. You need to know which ads are working and which ones are not. The beauty of PPC is that the medium makes it very easy to measure your success.

Measurements and audience response can be gauged by creating split ads. Make sure that you direct one group of users to a particular page, and the other to its counterpart. The changes could be in the form of adding a value proposition or just changing the font style or size. Just be sure that you only change one thing.

Testing helps you to understand what is working and what isn't. You might also want to consider joining an ad tracker service that allows you to determine which ads are converting sales and which ones are sucking out your revenue.

4. Aim to get quality traffic: Keep in mind that traffic in numbers is not that important. True, more traffic will increase your probability of a sale; however, it is pointless creating an ad that draws numerous visitors if no one buys the product.

Let's say that you manage to send nearly 1,000 visitors to a sponsor or affiliate program. You buy those visitors from a pay-per-click search engine for 10 cents each, costing you $100 total.Say you made three sales. What you really paid is $33.33 per sale.

You spent $100 to make 3 sales. Three sales cost you $33.33 each. If you had made 10 sales from the same amount of traffic, your sales would have cost $10 each.

Obviously you would want to spend your time in targeting traffic that will result in clicks that ultimately result in sales, otherwise you are wasting your advertising budget.

To avoid losing money, test your ads, create a few ads in the beginning and measure their success prior to bidding on more keyword; create a different ad campaign for each keyword, and do not bundle your ads together.

Allen Thomason has been an entrepreneur for 4 years, and is an accomplished online marketer. To learn more about internet marketing and how Allen can help you, visit TheProfitCombination.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_ADe_19/user/index.php
By Alan Ocab

Why have you not started your own Internet home business? Is it because you do not have products to sell? Is it because you do not know how to write your own sales letter or simply because you do not know where to start?

Well, starting your own Internet home business is really not that hard. It is also not that simple. You just have to know some of the basic things to get started.

So where do you start? This is the ongoing question of those wanting to start their home businesses.

1.Start with a great product. A great product is something that people want; not something that has all the bells and whistles. (Well, you might end up with a super-duper of a product that nobody would want to buy!). The demand for the great product has been tested over and over and still people would want to buy them.

2.Set-up your website to sell that product. In this case you need to have good sales letter to convert your website visitors into buyers. The success of the product you are offering almost always depends on your sales letter. So, if you spend massive time configuring your product, you have to spend double that amount of time polishing your sales letter.

3.Drive visitors into your website. The quickest way, of course, is through pay per click advertising. You can go to Google and sign up with their adwords program and start driving visitors to your site. Yahoo also has a similar program, but Google is better because it puts up your campaign instantly.

Steps 1 and 2 would literally freeze the new internet entrepreneurs. What products will I sell, are these products in demand? How do I make my own products? I cannot write a sales letter, having them written by a good copywriter would cost me an arm, etc. etc. These are some of the issues nagging those who would want to start an internet home business.

Alan Ocab specializes in teaching real people how to start profitable Internet home businesses. If product creation and writing the sales letter are the things that stop you from starting your own internet business, then what is offered at http://www.home-business-today.com is right for you to get you started.

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by Kevin Gibbs

Using the Internet to its highest potential when it comes to indexing and promoting your Website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.

Google, being the world's most popular search engine, is naturally going to be one of the places you want to submit your Website URL to, and Google offers free submission opportunities.

However, merely submitting your Website isn't the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your Website is to find by Google "spiders," the more chance you'll have of reaching better positions in the Google ranking index.

Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone's cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it's not an endeavor for the weak of heart.

One of the most important things a Webmaster or Web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the Web. Embedding links to your article, called back links, will get your Website noticed by Google spiders, but don't overdo it. Try to limit your back links to one per article.

Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your Website).

When writing SEO Google content, keep in mind the following factors for success, not only in obtaining ranking with Google, but with the success of your content in its ability to do what you have designed it to do; inform and get people back to your site.

When searching through Google's ranked pages, certain factors become immediately apparent. The most successful written content has these things in common:

1) Content is comprised of paragraphs that are fairly brief, with between 3 to 5 sentences each. White space around paragraphs and content allows for easy reading and addresses short attention spans when it comes to reading on the Internet.

2) Proper grammar and spelling is used in the content. As always, make sure that you proofread your work before submitting to article directories and banks. Make sure that use of punctuation, quotations, and sentence structure and flow are correct and proofed. If you are aware of your own shortcomings in the writing department, have someone else proof your material.

Content that is poorly written is more damaging to your reputation and that of your Website than no content at all.

3) Many articles submitted to Google, and to other search engines, are written with bulleted lists. This serves to break up large areas of text as well as to provide precise information related to a specific topic.

4) Most highly ranked pages on the Internet are updated regularly, and by regularly, that means ideally about once a week, or at least twice a month.

5) Sentence structure is varied, which means that short and long sentences are mixed together.

6) Keyword density is over-rated these days, but using keywords in your content is desired.

However, don't stuff articles with keywords when their usage doesn't add flow to the text or is too obvious. Make sure that the keywords you are using make sense within the overall focus of your article.

Choosing the wrong keywords, or choosing highly used and common keywords or phrases won't help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing.

Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.

Bottom line: have a professional look over your text before you launch your Website. Be aware that having someone write SEO content for you doesn't mean they will do it correctly, either. Good SEO writing means more than focusing on keyword density, placement and catchy article titles. Good SEO content should contain useful, correctly structured sentences with proper grammar and spelling.

Google itself offers a terse explanation of how to get your Website content highly ranked: Good content. It's so simple that most people don't believe it's true.

A Website owner can sit down and research keywords, keyword density and Google algorithm factors until they're blue in the face, and it won't make a difference if the words don't make sense or the spelling is so atrocious that visitors will take one look, laugh and click away.

Submitting articles to article directories and providing free articles, with your Website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you're going to get noticed.

This doesn't mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you're looking for.

Website HTML coding and proper use of Meta tags is essential in creating Google SEO results and, as it is with anything worth having, it takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.

Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes and properly using back links. This will get you started on your way to success.

Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.

Kevin Gibbs is the founder of articlestamp.com a successful article directory that provides user's the opportunity to improve their traffic performance. You can contact Kevin at kevin@articlestamp.com for more info on article writing.

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By Elias Georgi

As a business grows and matures, there are a number of stages that evolve.
Home business operations are no different in this regard, so it is important to understand these stages, prepare for them and avoid disruption to your customers as well as disruption to your revenues. We will review these stages briefly in this article.

A home business, or a business started within a major corporation develop through various stages. You can summarize these as follows - Business Concept, business evaluation, launch preparations and launch, start up and initial operations, and evolution beyond the entrepreneurial stage. Each of these stages is critical and be given the appropriate attention deserved to ensure success. In addition, different skills are required during start up, for example, compared to more mature operations and year over year revenue growth.

A company's life cycle is divided into two major activities. Initially the focus is on start up, securing funding, building initial services and products, and delivering those products and services. The search for customers can be all-consuming. Everyone in the company, whether it is a one-person operation or a company of five, must multitask and do what is necessary to launch and build the initial customer base. The skills required at this stage are more entrepreneurial and imply strong commitment and faith to the concept the company is built around.

Once the company or home business has reached year over year growth cycles and is well on the way to becoming stable and generating revenue, the entrepreneurs typically do not do well in this environment. Hiring professional managers with experience in the areas that your home business has decided to specialize in will ensure continuing success. By this time, your business has grown well beyond a home based business and needs to expand into regular business quarters.

This is also a major step for many businesses and be managed well to maintain excellent customer support to customers and ensure that revenues continue to grow. Entrepreneurs typically love to tinker with the business. Professional managers will focus on the processes and systems needed to ensure success. Most home businesses have also evolved from having several advisors to help them along to deal with a board of directors, especially if there are outside investors involved.

Recognizing these phases and knowing when to begin the transition from one phase to another is part of enabling your home business to evolve into a successful company. Failure to address the issues as you grow Free Reprint Articles, will often severely limit the growth potential of the company over the long term.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving, tested and proven home businesses. Elias offers proven Internet opportunities and strategies. Visit his Website: work at home business opportunities (http://www.eliasg.com/), he also runs the article directory (http://www.exclusive-article.com/).

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By Mario R. Churchill

Define product development as the process of conceptualizing and marketing a product. This product can be something new to the market or something new to an individual company, or it could be a product which already exists and has just undergone improvement.

Why is product development important? Well, it is not just important. It is a critical process to retain and maintain customer loyalty and be able to contend in today's financial service situation. With an effective product development, customers and providers gain essential insights from the interaction. This helps the provider realize the desires of its customers better.

All product development undergoes a parallel planning process. Although the process is continuous, it is imperative that companies pause and weigh each step to see whether the product to be developed is worth the effort and investment. The company should have a specific array of criteria from which to base its assessments.

In product development, creativity is a valuable plus point. The company must be imaginative in coming up with ideas for the business. It must be able to develop fresh ways of attacking marketing problems. The company must secure these ideas and assess if they are worth spending more time and energy.

When ideas are already available, the next segment in the process is to define the concept. This is how the company turns the idea into an actual business opportunity with the projection of required investment and estimated return. The company must set a base of specific standards and purpose to decide whether it must pursue the investment. Questions like "Is the idea technically feasible?", "What are its effect to existing products?", "How will it affect the market competition?" must be answered.

The next stage in the product development process is the development of the concept. The initial step of this stage involves the definition of the requirements of the clients. Then, the transformation into some structure of channel or model service follows. The idea is to translate the recognized customer needs into probable response to these needs. In the actual application, the development and design of the product will carry on into subsequent processes, as the product is polished and released to the marketplace.

The testing and finalization of the concept then follows. This stage involves a controlled release of a product for manufacturing; support and sales organizations are then done to test and improve the product. In this process, the company would determine whether the concept was erroneous, the target market is frail, and the product must discontinue considering the anticipated cost of releasing it into the market.

When the product has been approved in the testing stage, it is now ready for its full launch. This is perhaps one of the most arduous and costly stages. This chapter includes the development of the market, the right channels, the support of the product, and the building up of the volume of production.

Finally, management of the life cycle must be worked out. Usually, it is not recommended to handle a product that is waning in the market, or lengthen its life with a "kicker". When this action is not properly planned, the call for the development of new products is frequently prompted by declining sales. If this happens, the company may not have ample time to have new products developed.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.ideacenter.com and http://my-updates.info.

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In this article I show you my top twelve tips for creating effective Google AdWords ads.

I've been testing the Google pay per click advertising system for awhile, with much success. These tips will help you create ads that generate higher click-through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click- through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click-through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click- through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger- looking, lose weight, get healthier, live happier, etc.

7. Include Attention-Grabbing Words In Your Ad

Start your headline with an attention-grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time- limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase is specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well- designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click -through ratio, but that's OK. After all, you're not trying to target everybody, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click-through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture.
About The Author: Michael Wong is the editor of GoDefy.com - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.

Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links completely intact. Full instructions on how to copy and upload my photo to your server can be found at http://www.onlinemarketingbusinessopportunity.net/

Michael Wong is the editor of http://GoDefy.com - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_ADe_19/user/index.php
By Craig Bucknall

Do you need an easy way to update your customers with your company news? Try adopting an email newsletter or e-Newsletter on a regular schedule. It can keep them informed, and it may even generate more business.

An e-newsletter combines the benefits of company information and marketing opportunities with little cost to compose and savings realized by using email technology rather than traditional postal means.

Some things you need to consider when preparing your e-Newsletter;

• Frequency – Make a plan to publish your newsletter on a regular basis

• Content – Keep the content focused on the audience, don’t try and oversell any product or service as these emails tend to get deleted very quickly.

• Size – Try to keep the newsletter to 3 – 4 bullet points, in short attention grabbing sentences that lead to full stories on your website.

• Bandwidth – Try not to over indulge your newsletter with too many graphics. Keep in mind many users still have low speed internet connections, and large image sizes will have an impact on downloading. Try to keep your newsletter to less than 60Kb

In this article I will show you the easy way to create a newsletter based on tables in Microsoft Word ready for importing into your email program for distribution.

Step 1: Open a blank word document and insert a table with 3 columns and 6 rows. I recommend merging the top 3 cells and the bottom 3 cells into header and footer rows. You can easily add the company logo on the header row and your address details on the footer row.

Step 2: Merge the left side rows of the remaining rows into 1 column.

Step 3: Add your logo image or Business Name to header area and Address details to footer area. Do not forget to add email and website URL links here, as well.

Step 4: Formulate a welcome message to introduce your newsletter and its content.

Step 5: Keep the information in the newsletter brief and to the point. If you have more information on your website, make sure you link directly to that article or news/product item on your website. Introduce bullet point’s news snippets with links in the left side column.

You have now created A HTML newsletter that looks like a webpage. Modify colors and graphics to suite your corporate colors, etc. You now have a simple easy to edit Word Document ready for publication via email.

Save the document for future editing, and then selecting the entire table, copy and paste into an open blank email.

Tip: Send the email to a friend, or your free email accounts (hotmail, gmail, etc), to see how the finish product will look when your customer receive it.

If no formatting issues are found after test email is sent, send the newsletter to your predetermined list of contacts.

Remember: Frequency is the key to gaining new and repeat business, so compiling and sending regular updates will help educate your customers on your products and services.

Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. See their website for more information about http://www.bulliegraphics.com.au website design also checkout the http://www.bulliegraphics.com.au/blog website design and seo tips blog.
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by Mary Hanna

Successful free article submissions to directories on the internet are an effective way to market your article and get more traffic to your websites. Submitting to an article directory is a great way for people to find a free article written by you. There are a few problems with this system, but you can overcome them and become more proficient in marketing articles. The trick is to submit your articles without being considered a spammer.

The weakness of the article submitting techniques is; it is very time consuming. I have submitted articles in three different ways: by Hand, with Article Submitter, and Instant Article Submitter software. Many directories require a login, ID and password, so each directory must be visited and a login established before submissions are accepted.

When submitting by hand, you have to cut and paste each section of the article into the individual directories. There are a lot of sections; first the Title, then the Category (very important – I’ll get into this later), Author, Author email, Website Address, Keywords, Article Summary, Article Body, and About Author box. That is nine cut and pastes to submit to ONE article directory. If you wish to submit to 150-200 directories, a good part of your time is spent doing grunt work which does not allow you to pursue other avenues of traffic generation.

Now we come to the "semi-automated" submission software programs. Yes, they are easier, some more than others, but you still must go to each directory individually. It is crucial that you select a Category for your article. If this is not done, the article directories will know you are using automatic submitting software and will treat your article as SPAM. Many directories especially frown on the "Automated Article Distribution Services" for just that reason. Therefore, you will not be published and not only have you wasted your time writing your article but you may be classified as a spammer.

Within the "Article Submitter" Software, they have 138 auto-fills, and 25 manual-fill directories listed. A visit to a majority of the directories must be done first in order to establish a login. You have the option of adding other article directories on your own, which is a nice touch.

The software will open to a page with a form for "User Information". There are typical information requirements you would find in any sign up sheet like, name, company, email, website, etc. Then hit the tab for "Articles" where you will place the article for submission. You will fill in the Title Section, Article Body (including About Author), Summary, and Keywords. Then choose the "Websites" tab. You can "select all" or pick and choose. Click on "Auto Fill" and it will take you to your first directory. A flaw here is that you can only have one article posted in the article section at a time.

Sounds easy, right? Well with "Article Submitter" you must be very careful. Once you have chosen your Category, check each section. This software does not always put the right information in the right box and it leaves some boxes blank. Again, if the directories feel you are using software carelessly, they will delete your article. The manual sites are just that, manual top to bottom. It took me a full day for each article, so it is still a time consuming process.

Then my partner found "Instant Article Submitter" which I have tested thoroughly. It is by far the easiest and quickest available at this time. Set up is still a bit tedious. Once again, you have to establish your logins, but only once. I found them much more accurate in filling in the necessary submission forms. Yes, you still must choose your Category, but only once, for each niche.

They have 100's of Article Directories listed, but there is a tab where you can mark your "Favorites". At first, I was a little intimated, but it is easy to follow and saves you a lot of time. I submitted to over 150 directories in about 4 hours and that was my first time using the software, so I was on the learning curve. Be careful not to hit the "Next Site Button" until after you have the confirmation that your article has been acknowledged.

Therefore, that has been my experience with these three systems for submitting articles to an Article Directory. I do not recommend hand posting – it is much too difficult.

For me the most convenient and least cumbersome was Instant Article Submitter for getting my articles out there to many Article Directories in the least amount of time.

Copyright © 2006 Mary Hanna All Rights Reserved.

Mary Hanna writes eBooks, Software Reviews (for people who are technically challenged like her) and Practical Articles on Internet Marketing, Cruising, Gardening and Cooking. Visit her websites at: http://www.WebMarketingReviews.com http://www.eBookSecrets-Exposed.com and http://www.CruiseTravelDirectory.com.

This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.
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By Scott Lindsay

A difficulty that standard brick and mortar stores face is in providing follow-up to their customers. When you make a purchase with a normal retailer, your contact information might be used to send sales flyers or an invitation to a ‘customer only’ event. There is very little personal contact with the customer, although a growing number of these stores may ask for email address or other contact information to alert you to upcoming events.

With online marketing, this scenario is quickly resolved using autoresponders (sometimes referred to as auto responders). If someone sends your company an email, an autoresponder can send a return email instantly to advise them their question will be addressed very soon.

This idea has been expanded to include an autoresponder message when a customer concludes an online sale. Once the credit card information is completed and authorized, an autoresponder message is executed providing an immediate thanks for the sale and confirms their order. Generally, these messages are in rich text (html) and can provide pictures, company logos, and other unique design features. Customers will also find contact information and a tracking number in most cases.

Most opt-in mailing lists also provide autoresponder messages that welcome the new member and provide control functions for changing their subscription when they need to.

Online business can take advantage of the many uses for autoresponders by utilizing multiple email addresses for a variety of business applications. Each email address should be set aside for a specific business purpose so an autoresponder message can be put in place that is specific to the intended purpose of the email address.

One of the functions for an autoresponder is important for online business because they can independently send out a series of timed messages that provide a broad overview of your business and provide a welcomed means of learning more about your business.

In essence this means if you have a series of six messages that you plan on sending to customers over a six-week period, you can set up autoresponder software to automatically ship these six messages once a week, for six weeks. On the same day, your software could be sending out each of these six emails to customers who purchased from your online store at separate times. Autoresponders can take the guesswork out of follow up by insuring that every contact you receive will automatically receive a return email.

While this is a broad overview on the subject, hopefully, you gain an understanding that autoresponders provide a meaningful and many times, multiple step mechanism for developing, maintaining, and keeping your customers.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at http://www.highpowersites.com.

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By Jane Wyvern

No matter the kind of job you have or business you own, it seems like meetings are a part of life. They are necessary to make sure vital information is shared and employees are kept in the loop, but they can be a major expense to the employer.

This is especially true for corporations that need to fly employees across the globe for face to face meetings with other employees or clients.

Thanks to the internet and the latest innovations in communications technology, meetings can now occur over the internet via web conferencing. Today’s web conferencing solutions are state of the art, thanks in part to the availability of high-speed internet access.

Corporations can hold meetings and the employees don’t even need to leave their offices. All they need to do is hook into their web conferencing application;--this works well—similar to face-to-face meetings.

The savings in time and money to business owners is quite substantial when you add up travel time, overtime, and person-hours away from the job to attend meetings in an offsite location.

Productivity and efficiency remain at peak levels and the company saves money at the same time. It is no wonder web conferencing has taken the business world by storm.

It isn’t only big business that benefits. Small businesses and startups who work from home can now compete on a global scale thanks to web conferencing and the ability to communicate instantly with anyone on the planet that has access to internet technology.

There are a couple of options to consider when it comes to web conferencing. The choice will ultimately depend upon the budget of the company. In any case, the money saved by utilizing the web conferencing solution will pay for itself in no time.

For higher end solutions, there are full featured stand alone video web conferencing applications. For most small companies however, initiate a simple web conferencing program over the internet, which saves the expense of purchasing equipment and dedicated communication lines.

Web conferencing is a particular boon to those who work at home. It is relatively inexpensive to set up a web conferencing system utilizing a home computer and high speed internet line. Web conferencing provides a link to employees who work from home and gives those with a home business a more professional outward appearance.

Jane Wyvern is an established freelance writer. You can find more of her writing at http://www.webtalkcentral.com and http://www.webhostmatters.com.
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By Scott Lindsay

Building a successful online business is more than simply attempting to place a product on a webpage with the belief that visitors will be drawn to it like a moth to a flame.

If you spend a little time on the web, you will find many such sites with very little in the way of visual interest or compelling reason to explore the product any further. Many of these sites appear to have been created in the mid 90’s, with only marginal skill in website creation. That is not to say they receive no business, after all, their entire website is still up and running. However, if you turned away from the site quickly, chances are many others have too.

The idea of a successful website takes strategic thinking, planning, and execution. The development of an online marketplace requires research and marketing. You need to find a niche and learn to market to that niche. It may also be advisable to discover a niche that is actually of interest to online buyers.

You will likely need to learn certain online software applications and terms that allow further development of your site for easy navigation. The successful optimization of keywords and phrases allow your site to rank higher in the search engine results.

There will be security issues to address along with ezine options, RSS feeds, and the best use of autoresponders. A good website will also make use of affiliate programs for residual income and determine a course of action for a finely crafted website design.

As you roll out your website, you might want to include phased-in plans for video streaming as a means of demonstrating your product or services, or podcasting with experts in the field.

If all of this seems a little too much for you, please understand the reason I bring up so many different marketing tools is to spark the idea that there is as much that is a part of the development of an online business as there is in establishing a brick and mortar storefront.

It may seem easy – even tempting – to throw a site together, but without a plan the site is likely to perform on a mediocre level, at best.

Take the time to visit some of the more successful online stores. As you look through their webpages, you will gain some idea of the things that work on an e-commerce website. A well-defined purpose for your website will go far in determining the initial launch and success of your foray into web-based sales.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com.
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By Izzy Camacho

If you have been looking into selling products online, then you have probably heard some "expert" recommend that you create a web site, fully automated to help you make money 24 hours a day. While that might sound great, they often forget to tell you HOW to do this.

Well, I'm going to tell you right now, in this article!

First, what IS a Fully Automated Web Site? A Fully Automated Web Site can be defined as one equipped with an integrated suite of both e-commerce and internet marketing tools allowing you to be the most profitable with the least amount of effort.

Most e-commerce systems are equipped with the following essentials:

- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing tools. If your website hits it big and you don't have the proper tools in place, then you will be a slave to e-mail and order processing. I'm sure that's not what you intended.

There are several marketing strategies that are essential in the creation of a successful e-commerce web site:

- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program

Now, if you had a system to support the integration of ALL of these marketing tools, in addition to the necessary e-commerce essentials, then you would have a Fully Automated Web Site. After all, it has been shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. Consider the following scenario:

A prospect clicks on an advertisement in an online magazine.

These action increments a counter for this particular ad to help you determine how well it is working. They do not decide to buy as of yet, but join your newsletter. They are now considered a prospect. You begin to send them a monthly email newsletter. Additionally, an autoresponder kicks in to thank them for joining the newsletter, as well as, scheduling them to get email twice a month for the next 90 days, reiterating your product benefits, and inviting them to purchase.

Upon sending them one of your "juicy" offers that they couldn't refuse, they finally purchase. They will automatically be removed from your prospect list and added to your customer list.

Based on the particular product or service they have purchased, they will receive a series of emails every two weeks for the next 6 months offering complimentary products.

This will be the engine that will drive your back end sales and keep your customers coming back to your web site.

Being able to play out a scenario such as this using one integrated system, would be impressive, don’t you think?

The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle.

Having your system automatically perform these follow up tasks frees you to spend more time on your business, your health or your family!

=====> What can you do to create a fully automated web site?

Fortunately, there are ways you can automate your website similar to the way the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet, which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.

=====> Are there any other ways to automate your business besides working with a total solution provider?

You can accomplish some level of automation without an integrated shopping cart system. However, it will require manual intervention and of course, it would be incomplete. I believe the most important asset of your e-commerce business is your email lists. Therefore, concentrate on the implementation of a good autoresponder/list server system to "enhance" your present e-commerce website. There are several good ones on the market.

Look for providers that allow you to:

- Create multiple lists.
- Add prospects via a web form, email, or manually through a management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.

When setting up your autoresponder system, create one list for your "prospects" and another one for your "customers". Now, here's where you come in: when a person orders your product, you will have to perform the extra task of logging into your autoresponder system and manually remove them from the prospect list and add them to the customer list. This action will then trigger your customer autoresponder series of messages to be sent.

Remember, the key to building a successful e-commerce web site is to automate your marketing engine, as much as possible, and drive your prospects and customers back to your web site. This will certainly create a money magnet e-commerce web site for you!

© Izzy Camacho

****************

To learn more about website automation and to download the complimentary ebook, "Easy Ezine Marketing", visit Izzy Camacho at http://www.internet-marketing-made-easy.com/Automation.htm.

Izzy Camacho is an accomplished software developer with approximately 20 years of experience. He has a degree in computer science from a distinguished university. For the last several years he has been involved in the creation of web site applications for corporate America.
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By Sharon Housley

What are Content Sites?

If you are like many of those starting out with intentions of making millions online and struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out. Unless a website has a regional appeal or caters to a very niche product or service, it is rare that a webmaster can create a website that is only focused on selling.

What is the answer?

The answer is content. The concept is not new; it comes down to the simple concept of bartering, give something in order to get something. In this case the trade off, is free information in exchange for website traffic and search engine ranking. The key is to create a website with content that other webmasters, bloggers, and publishers will want to link to. In order to generate interest and incoming links that result in web traffic, you will need to provide unique content. Related content drives traffic; understanding what makes one website a standout when others fail is the key to building a content rich portal.

How do I use content to sell my stuff?

First off, the content you provide must be of interest to potential customers. If you are selling a product, why not provide dimensions, customer ratings, reviews, warranty information, additional product suggestions, color or size charts. In addition to additional product information, consider your demographic, and find content that will be of interest to individuals (or businesses) that you feel typify a potential customer. It is also best if the content you provide relates to the product you are promoting.

Lets take a look at some content rich examples:

Gourmet Living (http://www.gourmet-living.com )

How does the site Gourmet Living focus on selling cooking items, use content to promote their products, and sell their wares? Gourmet Living uses recipes to draw in individuals interested in cooking. The topic (recipes) relates closely to the products they are selling (cookware and gourmet cookbooks), additionally the recipes target their potential audience, those with an interest in cooking. The Gourmet Living website uses additional food preparation tips and articles that discuss gourmet cooking to generate additional interest.

Recipe Directory - http://www.gourmet-living.com/recipe-directory.htm

Tips for Food Preparation - http://www.gourmet-living.com/category.html?category=preparing+food

Along with articles that discuss gourmet cooking - http://www.gourmet-living.com/gourmet-articles.htm

Dog Pound (http://www.dog-pound.net)

How does Dog Pound, a website promoting products for dog care, use content to generate website traffic? The Dog Pound website has educational articles related to dog breeds and training. In addition, the dog pound website has videos of common dog breeds, cute pet photos, and free recipes for dog treats. My recommendation would be to take the photo section a step further, encourage individuals to send in their favorite doggy photos and conduct a dog beauty contest.

Articles about dog training - http://www.dog-pound.net/dog-articles.htm

Videos with dog breeds - http://www.dog-pound.net/videos.htm

Dog Treats - http://www.dog-pound.net/other-dog-treats.htm

Photos - http://www.dog-pound.net/dog-photos.htm

Security Port (http://www.security-port.net)

How does security port, a website that does not sell anything and profits from advertising, use content to attract traffic and promote their website? The security port focus is on aggregating a host of security resources, from security glossaries to security forums. By creating a topical portal with information relevant to security, they are providing one stop shop for security information.

Searchable Security Databases - http://www.security-port.com/security-databases.htm

Security Blog - with related security news - http://www.security-port.com/blog.htm

Security Articles - http://www.security-port.com/security-articles.htm

Remember, at the end of the day, all of the advertising campaigns and attractive affiliate programs will only result in traffic spikes, which will be transient. Generating a content rich website that is useful, educational, or entertaining will attract and retain customers. While it is hard to assemble a content-rich site that motivates others to link to you, it is certainly not impossible. Keep in mind that search engine rankings influence the amount and quality of a website's content. Provide content that will make webmasters want to link to your website.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition, Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
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By Shouvik Mazumder

There are many membership sites on the web. Some of them are paid, some are free. All these membership sites provide information on a range of topics in forms of ebooks, softwares, videos, teleseminars, podcasting etc.

In addition, there are many ebooks available on the net (both for free and for payment) containing information on various topics.

Now have you ever considered, “why does an ebook or membership site provide information for free, while others are providing the same information only after receiving some payment?”

The answer is quite simple: The information is NOT the same.

There is a gap (and this gap can be quite wide) between the quality of information for the free and paid versions. This is what makes the paid version a paid version.

When you read a free ebook on anything, you always feel you are missing something important. Reading a paid ebook does not make you feel like that.

You may feel you can find much information, about a topic, by yourself, within a short period, by searching through search engines. But, in reality ............ you are going the wrong way.

This is simply NOT possible. Not all the information is available via the web. I know because I have tried to do this myself, and failed. Even after spending 1 month on searching a topic, I have gotten more information on that topic, (which I never got earlier through searching), through other marketers.

When you try to gather information on any topic through searching (in other words, when you try to get information for free), you perform the following tasks:-

1) First, you write down some keywords related to your topic

2) Then you go to your favorite search engine and enter those keywords in the search box.

3) After that, you read information on the resulting webpages.

4) Then you decide which information will benefit you.

5) Lastly, you arrange your gathered information in a step-by- step, easy-to-read format.

Now, believe me, doing all these steps will take a lot of your time and energy. What if you can not give the time required? Further, if you suddenly encounter more valuable information about that topic, it will be very difficult for you to rearrange the whole thing.

Therefore, here is the importance of paid version of information over free version of information. Paid version of information is ready for you to read and digest. You don’t need to search for anything. The research is already done for you, by the information product developer. The information product developer is charging you for this.

The info product developers are always at a distance. They know they need to put valuable information into their info product that must benefit the readers, and which would justify their charging. They spend their time on thorough research, and then spend carefully craft their information product. They include valuable tips within their info product, which you will not get from anywhere else. They are a master over a certain topic. Their vast exposure on that topic reflects on the quality of the product they create.

A General Approach: From Free To Paid

In general, to sell their information products, many information product developers first create a free version of the information product, (like a free report) on the theme of the paid version. Next, they input a “useful, but incomplete approach” within that report. This means they first discuss some problems and solutions within the free report relating to the theme of the paid version, not fully disclosing everything). Then they create urgency in the mind of the readers of the report to buy the paid version from them so that the readers can get all the solutions for all the problems on that topic.

This is a good way to sell. The readers know they can trust the author and his recommendation, as they have already read his report. The author, on the other hand, can be certain of creating some credibility in the mind of his readers, and hence can expect some sales.

This article is composed by Shouvik Mazumder. To get a special report on "Information Product Marketing", click below:
http://www.realtimedeal.com/shouvik/infoezine.html
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By Madison Lockwood

We are quickly evolving from a digital world where information was THE marketable commodity to a communications market. New methods of communicating, networking, and socializing become the new consumers of online attention and time, introduced to us on a rapid-fire basis. Blogs, wikis, RSS newsfeeds, podcasts, video socialization are built around applications like YouTube...all of these are recently formulated methods of communication that seemingly overnight have developed millions of participants.

One of the networking methodologies evolving from Internet architecture is the phenomenon of "social bookmarking." One of the more popular sites is del.icio.us. On this site the notion is that you, the web surfer, share interests with others who have web access via your bookmarked URLs. It's the same concept as bookmarking favorites with your browser, but the collection of favorites has a coding system and is shared with others. You build a library of URLs that reflect your interests and you consider worth visiting. You add a personal "tag" with a keyword that characterizes the site.

You can "subscribe" to tags so you can see every new post with that tag. That in turn can take you to the poster's entire list of favorites, which may prove to be a new trove of information for you, and del.icio.us, allows you to go through the same exercise with podcasts, which are now scattered across the Internet galaxy like asteroids.

Others on the web have access to your library and to your personal interests. Utilizing a web based application (in this case, del.icio.us), participants are able to search through sites that others have bookmarked, using not only a standard search term but the tag that has been used to characterize the site. Tags form a collective body of URLs and thus, a body of knowledge - and collective access to those tags forms a community of people with common interests. Included in the process is an optional personal profile, which provides your email address and allow others to communicate with you personally.

The drawback to this format is that a tag search is going to get you every commercial website out there that has laid claim to the same keyword. It takes a lot of scanning and scrolling to find sites that have been tagged by individuals instead of search engines.

There are several platforms out there for social networking. Flickr (www.flickr.com) is a site that uses uploaded photos for networking purposes instead of URLs. You can upload your travel experiences, travel photos and travel interests along with your profile at www.43places.com. Wists (www.wists.com) is a "social shopping" exchange where the bookmarks are all about commercial shopping sites. The level of personal communication allowed by social networking sites is up to you: on 43 Places you can post your photo but refuse personal email. You can also hold the line at public access to your favorite’s library on del.icio.us.

Other social bookmarking platforms (or tools) as they are called, include:

- Backflip
- Blinklist
- blogmarks
- Connotea
- de.lirio.us
- feedmarker
- Jots
- Lookmarks
- Scuttle
- unalog
- Spurl
- Simpy
- Wists
- Yahoo! My Web 2.0

They all have an assortment of tricks and widgets that make their sites a little different. Some of them have fairly sophisticated search methods for their subscribed users; some allow you to "bundle" tags for search purposes; most provide lists of the most popular bookmarks and the recent posts. It's all an interesting experiment in 'distance sharing'. Making use of it for professional (research) or personal uses simply requires taking the time to become comfortable with the methodology and then learning how to get maximum usage out of the tagging system.

Madison Lockwood is a customer relations associate for http://www.apollohosting.com. She helps clients understand how a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, & VPS hosting to a wide range of customers.
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By Aviva Brown

After you have a website, you start to learn a lot of tips and tricks for doing business on the web. One of the best marketing tools you have is on your server, and you would be amazed at how many people don't use it. That tool is your website statistics. If you have never examined your web stats before, you are missing a real gold mine of information. They are usually found in the control panel section of your web hosting company. Most web hosts will email them to you if you can't access them yourself.

Learn Important Pages Viewed Information

You are most likely familiar with your "hits" on your web stats for finding out how many people have visited your website. Most stats programs will not only tell you how many visitors you have had to your site, but what pages on your website they visited, how long they stayed on a particular page, and what page they last viewed on your website before they surfed on.

Valuable Keywords and SEO

If you're interested in search engine optimization for your website and you aren't sure what keywords to use for your site; there is usually a section in your web stats file that shows you what keywords a person entered to find your site and what search engine they used. You can put those keywords around your website on various relevant pages to increase the search engine optimization of your site. That will not catapult your website to the number one position on Google overnight, but it will increase your rankings if done correctly.

The Magic of Referrers

Another great feature is the referrer section. Know what sites or search engines are referring your website visitors. Referrals can come from other websites, news groups, clubs and forums, or even competitors - if people are being referred to your website, find out by whom. In many cases, someone who had a great experience with your firm will be referring your company to someone on a message board that is looking for a similar product or service.

Use Your Web Stats

If you notice people are leaving within a few seconds of hitting your index page. Look at it in a few different browsers because they are not all created equally. What loads like a champ in Internet Explorer may look like garbage in Firefox or Opera browsers; or it simply may take too long to load. If you notice people are leaving at a point in your shopping cart - either your shipping is too high or your program may be faulty. Find out what items are getting the most looks and promote those to bring in more visitors.

Now that you know how your web stats can work for you, jump-start your Internet business today.

Aviva Brown recommends that you promote your website by submitting it to http://www.avivadirectory.com/.

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By Donna Gunter

Listening to podcasts is not something I enjoy or take time for, frankly. I am a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need. However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I am in the minority, I believe. The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.

What is a podcast, anyway? A podcast is an audio file that you create in .mp3 format. You can upload it with an RSS (Really Simple Syndication) file to your server for your target market to download any number of programs created to receive or subscribe to your audio file. You can listen to it at your leisure on the computer or a personal mp3 device.

Why should you create a podcast? I think it serves as a marketing tool for the solo service professional, who might want to do one of the following:

--create an Internet radio show, or talk show, in which you create content-rich broadcasts for your target market

--conduct a teleclass series in which you interview experts who have solutions to problems faced by your target market

--promote a printed book, ebook, or CD/DVD series by releasing promotional snippets to a wider audience

--provide short and valuable expert tips to your target market (my Get More Clients Online, podcast consists of the weekly article I write for my newsletter)

Many podcasts are about an hour in length, especially when they consist of recordings of radio shows or teleclasses. However, I think the listening threshold for most people is about 10 minutes. This means your podcast needs to be 10 minutes or less in length. If it is longer, you really have to grab their attention in the first 10 minutes to keep them listening for the full amount of time.

Good content and a good speaking voice are essential to maintaining interest. Do not make your podcast one long advertisement for your services or products -- share some useful information with your target market to help them solve their problems. You need to have a good speaking voice. Nothing is worse than listening to someone read a speech with a monotone delivery. So, for maximum impact when you record your podcast (especially if you're just recording yourself), get up and walk around, smile, gesture, or do whatever you normally do when you deliver a speech. Modulate your voice, much in the same way you would when you have a 1 on 1 conversation with someone -- put feeling and emotion into your words. I pretend like I am talking to my best friend, and that helps me with a livelier delivery.

What are the steps to creating a podcast?

1. Listen to a few podcasts to get a feel for what others are doing. To listen, you will need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a free online download. You will also need to find podcasts. The quickest way to do that is via podcast directories, which include the iTunes store. Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search. To find others, simply search online for "podcast directory."

2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What is your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?

3. Record your podcast. Many people choose to record their podcast with a free piece of software called Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to check out Garage Band. For best recording sound, do not use the microphone that came with your computer or the one built into your laptop. You will want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.

4. Save and upload your podcast to your server. Once you have created your podcast in an mp3 file, now you have to save it, and upload it to a server, via an FTP program (like CuteFTP) so that it is readily available. You can upload it to your website, or use one of the many podcasting hosting services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hosting account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That is why I use a fee-based audio service hosting company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hosting company is Hipcast.com.

5. Create your podcast feed. You can create your podcast feed from scratch. However, I recommend you use a feed service to do so. If you use a podcasting hosting service, this feature is included in your service package. For everyone else, the quickest way to create your podcast feed is through Feedburner.com. This same service creates RSS feeds for blogs. The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology.

6. Publish and promote your podcast. If you use a podcasting hosting service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast. Alternatively, you can enter the info directly into the major podcast directories. You will also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called Chiclets) to your sites. You will have to cut and paste the HTML code into your templates to create the chiclets. You can get directions on how to publish subscription buttons from the various podcasters you want to feature. Lastly, you will want to create "album art" for your podcast, or a graphic representation that many podcatchers upload with the mp3 file. Album art may be from 170x170 to 300x300 pixels square at 72 dpi. Any graphic designer can help you create this graphics file.

7. Make money from your podcast. Advertising on podcasts is still new, but some companies like Fruitcast.com or PodcasterAds.com are places to start. Another option is to place Google AdSense listings on all of your sites to list your podcast, or seek sponsors for your podcasts, just as you would for a radio show.

Do not let the audio world pass you by! Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offer to the world.

Copyright (c) 2006 Donna Gunter

Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com. Read about running an online biz at her blog, http://www.getmoreclientsonlineblog.com or subscribe to her Get More Clients Online Podcast at http://dgunter.audioacrobat.com/rss/get_more_clients_online_podcast.xml

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By David Fishman

You have had your website up and running for a while and the major search engines have yet to recognize the site. You are not alone. Many sites have a hard time becoming indexed. Sometimes it is due to being new or possibly it is just a matter of bad luck. Fortunately there are options in the quest to be indexed and one, if not a combination of a few, will get your website the attention it needs by being indexed by the major search engines.

First method to consider is search engine submission. Sounds easy, right? All you have to do is sign up and your site is indexed. Not exactly! For most of the search engines, simply filling in the requested information on the submission form is enough to get the ball rolling. This method is useful everywhere except when dealing with Google. As the most popular and largest search engine, they tend to be a little pickier. The key to becoming indexed by Google is to get link exchanges from other sites that are indexed by Google. Otherwise the powers that be see the unlinked site as of little value.

Another way to help your website get noticed is pay per click advertising. This one will not actually help get the site indexed, but it may increase traffic to the site. That could increase revenue and make your site more appealing to other webmasters that may allow links to be placed. And that does help with search engine indexing.

While on the subject of links, these little blurbs on someone else’s website can be incredibly useful in getting attention from the major search engines. One way to receive links is to politely request a link exchange of the potential webmaster. Often you will discover that if space on the site allows, the other website owner will request that you place a link on your site back to them. While search engines have gotten wise to this practice, it will up your website’s exposure to the general population. The notion of registering with web directories will help gain the respectability needed to be recognized by the search engines for indexing. Some directories charge a fee for inclusion and others will accept payment to place your listing quickly or higher on the page. If finances are a major concern, there are some web directories that don’t charge for inclusion. It will help with the indexing issue; just not as quickly as the directories that charge.

It can be incredibly time consuming to build up the necessary links to get attention from the search engines. There are programs available that will help you set up a request letter and submit the requests to other websites with similar content to yours, saving you a lot of time. While there is a monetary charge associated with this type of software, it can save the webmaster hours of work and frustration.

While working to get your new, or slow-moving, existing website noticed by the search engines for index inclusion, remember to be patient and get those vitally necessary inbound links.

David Marc Fishman is a link marketer and owns the site http://linknetics.com.

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By SeoAmitPatel

Even in this era of technological breakthroughs, many website owners have a wrong idea about web directories. They think these web directories are simply a way to gain a one-way incoming link. Inclusion in the different web directories is seldom perceived as more than a one-time entry event. The aim, be listed, and obtain the inbound link, for better or for worse. Traffic from some mainstream directories is almost always low and rarely seen as part of the equation. The dormant capability of the directory listings as a source of potential link partners not considered as a strategy at all, which is not a wise move.

In reality, web directories have far more possibilities concealed within their listings than it is generally believed. Many webmasters and search engine optimization experts ignore the less obvious value residing in the numerous categories.

By looking beyond the single link and searching abilities of a web directory, a website owner can have unrestricted access to innumerable potential link partners, waiting to be added. These partners you will find, without much effort, in the major internet directories and in the copious niche directory listings.

Not all web directories are adept in searching for links. The DMOZ (also known as the Open Directory Project), The Google Directory, and The Yahoo! Directory are the directories, which one should use in order to carry out link research tasks.

It will not be an exaggeration to compare the web directories to a gold mine of linking partners if one can get the full potential out of appropriate strategies. Any enterprising and prospecting webmaster can successfully use the web directories as an effective link building tool. It is expected that the readers will now be able to avail this opportunity after reading this article.

The Author SeoAmitPatel is a SEO Expert who owns a SEO Company http://www.theseoworld.com and which is working a major SEO Project http://www.gii.in
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By Andy West

Are you ready to start making some serious cash? Sick and tired of trying online businesses that seem destined to fail from the start? Then it is time to look at setting up your own AdSense websites for profit. Many people fail to realize that making money online is very simple, if they know where to look. It is true that the money seems to trickle down on the internet in terms of commerce. This is especially true when discussing AdSense websites. Think about how many investors have poured money into Google, and then picture how many millions of people advertise with Google each day. The numbers are mind-boggling. This is why AdSense websites can afford to pay you a ton of cash, if you know how to set up your sites for profit. There is literally an endless amount of money to make with AdSense websites. The person, who takes the time to learn about the trade, can utilize the tools and tips needed to bring home big profits from AdSense websites. Without a doubt, the most consistent way to make money online today is through affiliate marketing. AdSense websites provide you with an easy way to get involved with the Internet's top affiliate, Google's AdSense.

Simply setting up a website, putting the AdSense websites to work for you; will not cut it, and certainly will not make you rich. The key to AdSense websites is the keyword placement, and the building of content and quality. Realizing what is in a secret recipe, one must first understand how AdSense websites really work. Advertisers typically pay Google to put their ads in areas where customers might be searching for them. Then, the advertisers pay more money to have the customers click them. When the AdSense websites are set up for ease of use for a customer, chances are they will get a click. Each time an AdSense website ad gets a click, you will receive a payment for that click, typically a few cents to a dollar per click. This is how AdSense websites work, and how thousands of people have been making a small fortune for years off Google.

One product that works well is adsensegold, a unique e-book that explains how AdSense websites can make you a lot of money. The one time fee of less than $100, accounts for all that one needs to start making money with AdSense websites. It is a great way to get a solid body of knowledge on what works with AdSense websites, and what doesn't. Further, adsensegold is owned and operated by an AdSense guru that has made a fortune using the same techniques.

In addition, a site adsense-powerpack provides a large amount of AdSense websites for you to use for your profit. The websites are unique and custom made. One can utilize them to make major cash from AdSense websites each day.

Whatever the product, it is important to look at unbiased customer reviews of the products before purchasing them. With AdSense websites, it is necessary to check out a site like Review Place where customers chime in about the quality of a product, and its overall ease of use. Visit Review Place. Users can get information about the price, and quality of many AdSense websites, and related products.

Making money with AdSense websites can be an easy task, if you follow the road carefully, and look for the best deals possible. It is not always necessary to purchase a product to make money with AdSense websites, but it can greatly help increase your chances for success.

Andy West is a freelance writer for ReviewPlace. For more information and reviews of AdSense Websites, please visit ReviewPlace at http://www.reviewplace.com/cat-375-InternetBusinessTools--Google-Adsense-Website-Tools.html.

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By Kanaga Siva

Free Membership, Free Submission, Free eBooks, Free Websites, Free Downloads, Free Classifieds, Free to Join; yes, anything Free has an incredible pulling power in both Internet and Affiliate Marketing.

It is simply amazing how this four letter word, ‘FREE’, can capture the imagination of the newbies, and also the most seasoned and experienced Internet Marketers, and Affiliate Marketers.

The Success of your Internet Marketing or Affiliate Marketing Business depends on several inputs such as Determination, Dedication and Motivation, among others. In spite of possessing these qualities, financial limitations can be a dampening factor in your endeavor to succeed. Therefore, an offer of free tools, free eBooks, free classifieds, etc. can be just the thing you have been longing for to boost your confidence and help you succeed in your business.

Even if you are not short of funds to operate your Internet or Affiliate Marketing businesses, the offer of free items that could be helpful to develop your Internet business is something no sensible entrepreneur wants to ignore. Why pay for something when you can get it for free?

It is important to note that in spite of the prominent display of the word Free, some items are not always Free, and some are useless; nevertheless, the urge and desire to try them out persists.

There are many scammers who capitalize on this, to make a quick buck. This is where the newbie has to be watchful and not fall prey to scammers.

Many genuine smart Marketers do take advantage of this inherent weakness of both man and woman and offer free items to promote their businesses.

There are several great free webmaster tools that are extremely popular with Internet marketers, Affiliate marketers, Internet home based business entrepreneurs, and other online entrepreneurs.

Similarly Free eBooks and Articles written sincerely with the sole purpose of educating the audience are also very popular and sought after by webmasters.

There are websites dealing exclusively with Free items that are very popular in the Internet.

Another Free item extremely popular with low budget business entrepreneurs are Free classifieds.

There are also several very much sought after Free to join affiliate programs that are long standing, safe and secure, and global in nature, who provide you with free tools, free web sites, and great support systems.

Thus the Internet abounds with all kinds of free items. Some have hidden charges. Some lead to scams. Some have both free and paid versions. Some are totally free with no strings attached.

Regular visits to the Search Engines such as Google, Yahoo, MSN, and Altavista and studying these various free items will help you to weed out the Good from the Bad and the Ugly.

Great people do exist out there in the Internet World. They are prepared to share their knowledge and expertise with the rest of the Internet fraternity for Free. Webmasters and Online Entrepreneurs should indeed be grateful to these Individuals and Organizations who are constantly making the Internet experience much easier, cheaper, pleasant, and enjoyable for millions of Internet users.

The Incredible Power of the word FREE without doubt continues to captivate the hearts and minds of the Internet Marketing and Affiliate Marketing world, until a more powerful substitute is discovered.

Copyright © 2006 Kanaga Siva Kanaga Siva has a wealth of experience in Marketing and operating a successful Home Based Business. Visit his http://www.business-fromhome.com Website for Tips, Ideas and Advise to start and operate a Home Based Business.
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By Don Luttrull

If you are involved in an mlm or network marketing business, you have tried to find the best ways, online as well as offline, to get qualified people to your website or to the company’s website. There are many different ways to find qualified people who are actually looking to start a home based business.

You need to realize that most people who are looking for a home based business are not aware of what they are looking for and are simply gathering information. These types of people are the non-targeted leads you find being sold by countless mlm lead companies online.

These types of mlm leads have a terrible conversion rate. This puts your excited mood into one that causes you to start second-guessing yourself and the opportunity you are marketing. Quality mlm leads from an actual mlm leads company with proven results is what you need to build a successful mlm business, and to have the right mindset.

If you were to compare mlm lead companies, odds are you would start with your sponsor or up-line in the business you are currently marketing. This method is not effective to use. The result is your upline is simply trying to get a commission or a bonus off you by sending them to one of the low converting mlm lead companies.

You may take the above statement as being rude or labeling all sponsors, but in all honesty, most people in mlm and network marketing companies are following the same pack of people barely making any real income. You need to set yourself apart from the pack and become a leader in your company.

If a company sponsor is trying to teach you the correct methods to building your business but have not seen any real success himself or herself, then you need to find a new method in which to build your business. Mlm is mainly duplication of a proven method. If your sponsor is not seeing the large monthly income, then I personally would not try to duplicate their methods.

With all the many different ways to get mlm leads, which are done with pay per click accounts and even door-to-door methods, one truly proven method has the highest conversion ratio as long as it is done correctly.

You need to find an mlm lead company that has proven results and offers you a residual income that will pay for your leads as your downline signs up under you, for their leads also. There are a small handful of mlm lead companies worth comparing and sometimes they can be hard to sift through. Mlm lead companies are selling leads that have sold 1,000 times and will not convert for nothing.

If you are looking to build a solid mlm business, you should research and compare mlm lead companies. You need to look for a company that allows you to buy at minimum, 72-hour fresh leads. Along with being extremely fresh, you also need to find an mlm lead company that offers a monthly residual income plan. Having a matrix payout plan attached to a solid mlm lead company can end up paying out more then your mlm company is paying you.

Remember when researching and checking the many mlm lead companies out there, you will usually get what you pay for. Any company offering you 1,000 fresh leads a day for $20 is nothing but a fraud style company and will end up giving you a very bad name in the mlm community. Find a company that is successful and has mlm leads that are actually converting into real mlm sign ups and sales.

Don Luttrull runs a MLM lead comparison site. MLM and Network Marketers vote on which mlm leads company has the best conversion ratios and those companies are then ranked. To see who they have voted for go here http://www.comparemlmleads.com.

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By Robert Wilkinson

If you use direct mail, it is in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you do not ensure that as many packs are opened and read as possible, then both copy and brochure are wasted.

There are two main schools of thought on how to avoid being binned. The first is to use disguise, and the second is to use persuasion.

Using disguise is mainly a business-to-business approach, but it works for business to consumer mailings also. Businesses to business promotional mailings are marked out so they do not appear to have been handled individually. This can be indicated by an envelope pre-printed with a postage mark, and the use of a window or address labels to show an address.

Try one or more of the following to give the envelope a more individual look.

Use stamps. They have to have been put on by hand, so it must be individual. There is no more obvious an indicator than a pre-printed stamp impression. When using a preprinted impression in conjunction with a window envelope it practically screams, advertising so do not do it.

Hand write the address on the envelope. This is probably only viable for higher value items and certainly get more attention this way. It does not have to be copperplate; it just needs to look as though it has been handled individually.

Use an unusual material for the envelope, say vellum or a textured paper. In tests conducted by a paper merchant, this alone increased responses significantly. The additional revenue generated by the mailing more than compensated for the additional cost for the special paper.

Again, do anything to make your mailing appear more individual and personal to the recipient. Probably the most important element is the use of stamps. This on its own can be enough to get you under the recipient's radar.

Secondly, use persuasive tactics. This is completely the opposite from disguise and is used mainly for business to consumer, but again it works for business to business too. In this instance, we mark it out specifically as commercial by using advertising images, copy, and headlines on the outside of the envelope itself. In this instance, it does not matter if you use a printed postal impression.

Unlike the previous method, which uses curiosity to get your envelope opened, we need to give the recipient a good reason to open the envelope. This can take a variety of forms, but as a couple of examples you can state a benefit, "Increase sales by 15%", or alternatively provide an incentive, "Reply by the end of the month and get 2 for the price of 1".

Be very clear and very specific about what the contents are going to achieve and remember you are only trying to get the envelope opened and read. Avoid anything vague. Do not expect to appeal to everyone using this method. You do not have that much room on the envelope and you cannot be all things to all people.

I hope you will achieve a strong enough response in a small percentage of recipients that they will open, and read the contents. Your persuasive copy will follow logically on from the envelope copy, and keep your prospect interested.

There is a lot of advice against this in business-to-business direct mail, and there is probably an element of truth in this. If you are mailing to an executive whose mail is screened then its likely good advice. However, there are plenty of owner/managers out there that still open their own mail, if the offer or benefit is clear enough, and of interest to open. You may well consign your mailing piece to the bin for the 99.5% of your prospects by doing this, but it was not about them, was it?

In summary, it is simple. Do not be run of the mill. Step away from the norm and make sure your envelope is overtly commercial with a clear benefit, or incentive, or alternatively make it look personal. If you do this, you are halfway to getting it read and that is more than half the battle.

Robert Wilkinson is the owner of http://www.arhiann.com a direct mail production company specializing in mailings for small and medium sized business.

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By Mal Keenan

Increase Your Google AdSense Income with Simple Two Minute and Highly Effective Changes...

I have been adding Google AdSense to my websites for a couple of years now with great success. It is amazing how AdSense earnings can turn into another significant monthly income stream with little effort on your part. Once the ads are added to your site, there is little or no maintenance.

Some internet marketers are earning $100s and even $1000s per day with AdSense. Although I have not reached that level, I have learned a little over the years to make the most profit from the AdSense ads on my pages.

Here are my five most effective ways to maximize your AdSense earnings:

1. Blend the Ads in with your Site - Create colors for your ads that will blend in with the colors on your website. The idea is to make the ads look less like ads and more like another part of your site. To do this, make the AdSense ad border and background the same color as your website background. Also, make the link text the same color as your website link text. This small change should significantly increase your AdSense click thru rate.

2. Place the Ads Correctly - Place the ads in a prominent position on your website, no point placing the ads where they will not be seen by the vast majority of your websites visitors. The most effective places to position your ads are at the top centre of your site and at the top right hand-side. Website visitor eyes tend to move from top centre to top right so anywhere in this area is good and of course, you can find the most appropriate ads to fit well in these areas.

3. Choose the Most Profitable Ad Format - Through testing it has been found that the most effective Google AdSense format is the (338x280) large rectangle. This ad will outperform all the others, but do not sacrifice the design of your website by squeezing one of these ads in where it will not look right. Placing a large rectangle in the centre of the page is more preferable to putting it in one of the side columns where the layout will be affected.

4. Wrap Your Content - Through proper formatting, you can wrap the content of your site around the ads. This is especially effective when wrapping a website article around a (338x280) ad. If you visit any of my sites that have articles on them, you can see how this looks. For instructions on how to do this, go to Google, and search-("wrap text around Google AdSense").

5. Maintain Relevant Content - Although Google's automatic script for targeting ads to the content of your site is often first class, there are times when it does not match the right ad to your content. The way to avoid this is to place good quality targeted content on your pages. If you are creating websites specifically to earn from Google, then make sure to focus the keywords around one topic. Placing various keywords on a variety of unrelated topics will result in untargeted ads on your site.

The most important point when placing Google AdSense on your websites is to stay within Google's terms of service, which you can find on their site. Many people have lost their AdSense accounts through flirting with dodgy practices in order to increase earnings. This may pay off in the short term, but Google will always catch you in the end.

Mal Keenan is editor and publisher of Home Business Tips Newsletter: Latest home based business ideas (http://www.home-business-tips-newsletter.com/). To Find Out What Was My Greatest Lucky Break in My 6 Years of Frustration, check out: Real home based internet business (http://www.freeadvertz.com/).

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