By: Deam Rass

Your Website is only good if it has these three components implemented:

1. Targeted Traffic – You want to have visitors that are pre-qualified for your offer.

2. Engaging copy – The good copy should attract visitors’ attention and pull them into your offer.

3. Tools to convert visitors into sales – Your visitor should perceive the buying decision as a low-risk action.

Let's go over the most important aspects that, when applied synergistically, will take your Internet sales to the next level.

Bring the traffic

What to keep in mind when optimizing for search engines and basics of Pay-per-Click campaigns. Harnessing the power of E-mail marketing and newsletters (do not confuse with SPAM).

Hypnotic copywriting

How to write a copy that will attract the reader's attention and then pull them into your offer.

Get your visitors to take action

Strategically placed "calls to action" will retain your Website visitors and many of them will come back for more.

Search Engine Optimization

One of the most effective ways to bring targeted traffic to your Website is through the use of search engines. Those who came from search engines are the best kind of visitor! They are already looking for what you have to offer.

Optimizing for search engines is a multi-tier on-going process. Search Engines continue to evolve, so your Website must evolve with them.

These are a few things to keep in mind when optimizing for search engines:

• Keyword density - Use keywords you want to rank on search engines in your Website text copy wisely. Place them in the Website's title tag and use them a few times throughout the page. However, overdoing it may result in a ban of your Website from the search engines alltogether.

• Linking with other Websites - It makes sense to participate in link exchange with non-competitive Websites in your industry. Not only can this bring you immediate traffic, but you will gain long-term benefits in the search engines.

• Update the content often - Create a news section on your Website and add articles regularly. Search engines love Websites that grow with relevant information.

Per-Per-Click

While search engine optimization may take months to bring you desired results and is considered a long-term investment, Pay-Per-Click, on the other hand, allows you to bring hot leads to your site immediately.

Using the Pay-Per-Click search engines and an advertising campaign can effectively maximize traffic. Pay-per-click is also the ideal way of testing your Website.

e-Mail Marketing

Never send out unsolicited E-mails - we all hate SPAM and your prospective buyers hate it, too. On the other hand, picking a good newsletter to place your advertising in is a good idea. There are thousands of e-Zines, categorized by interest and industries. When choosing an e-Zine, ask yourself these questions:

• Where do they get their subscribers and are all subscribers opted-in? These are verified subscribers who want to receive their newsletters.

• What are your advertising options? People tend to click more on text links vs banners. It's even better is if you can use a small article educating prospects about your business, instead of placing a banner.

• When advertising via a newsletter keep in mind, that it takes at least 4 consecutive issues before readers will click on you advertisement. Brand recognition will play a very important role in this type of advertising.

Create Your Own Newsletter

Creating your own newsletter is efficient and a low-cost way to keep in touch with your existing clients. If you have important information to share, then you're almost obligated to have a newsletter. You will gain trust with your subscribers and they will reward you by buying. You also can create a new stream of revenue by selling advertisements in your newsletter.

Hypnotic Copywriting

Is your Website generating the inquiries and sales you want?

You could be missing out on selling opportunities because your home page isn't using effective sales copy and a structure designed to get your prospects to pick up the phone and call you for more information.

Your copy must be written in such a way that you attract the reader's attention and then pull them into your offer.

The basic rules to writing effective copy on the Website are:

1. Interrupt qualified prospects to pay attention to your marketing by creating an important and relevant header.

2. Engage by promising that the information forthcoming will facilitate their decision-making process.

3. Educate by identifying the important and relevant issues that prospects need to be aware of, and then demonstrate how you can provide the solution against those issues.

4. Give your prospects a low-risk offer to take next step in the buying process.

Fail to accomplish this and you are wasting your marketing investment. Not only have you lost a chance to land a new customer, you may have steered the sales opportunity right into the hands of a competitor.

Get Your Visitors to Take Action

Calls to action will help you make the most of your Website. A strong and effective call to action should literally persuade a site visitor looking at your Web page to take action.

It pays to spend some time thinking carefully about what call to action you want on every single page of your Website and what you really want people to do on your Website. It's amazing how many companies forget that people need to know (and want to know) what to do next and get easily frustrated online when it's not obvious.

You can use calls to action, such as these listed below, not only to get your customer to take action, but to help direct your customer around your Website and encourage them to get off the home page and explore more of your Website:

• Sign up to our newsletter
• Contact us for more information
• View more information about our Search Engine Optimization Services
• Get your free quotation today!
• Buy / book / email / phone now

Making Calls to Action More Effective

To make your calls to action stronger and more effective, you can use incentives in order to get your site visitor to take action. Incentive calls to action can be styled like these:

• Sign up to our newsletter for free tips and advice on marketing your business.

• Contact us today and get your free copy of Industry Report.

• Book before the end of May and receive 2 pairs of shoes for the price of 1!

Deam Rass | Toronto Search Engine Optimization Specialist

Over the last 7 years in the industry his Search Engine Optimization in Toronto - ASF Design Inc helped and continues to help dozens of customers to generate millions of dollars in Internet Sales.