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Content is King, Links are Queens
by Wesam Saif
Google bots love content and can't get enough of it. That's why a successful website should have new content on a regular basis. This way google bots keep coming for more. But they won't find your content unless they follow links to it. So after you write your content, make sure you link to it. This is why I refer to content as "King" and links as "Queens".
Now, here is the tricky part. Content should be optimized in such a way that search engines can find all the relevant keywords while still remaining easy-to-read by normal people (who will buy your products or services). The best practice is to write for your target audience first, then add your keywords in a few places (being careful not to overkill the article with keywords). Doing this will ensure that your visitors will continue browsing your website, in turn increasing the likelihood that they will buy your products or services.
Try to keep your site content fresh by regularly adding new pages, articles or even updating the current content you have. Unique content ranks better on search engines today since they are able to find the original content source and remove duplicates out of their results. There are other advantages to using unique content in your site as well.
When your King is ready, he needs his Queen to help him rise. Links are how search engines find you and spider your pages. Most of the time, search engines will find your site without any links, but the more links you have the faster you'll be found. Also, when other people link to you, this mean they like your site, which in return tells the search engines that your site will result in a better user experience. But now, with all the link farms and automated link services, it's harder to find quality sites to link back to you.
Let other webmasters and bloggers find your site so they can link to your website. Also, you want to make doing so as easy as possible, so always provide a "Link To Us" page with links and content.
Include your site link in every article you write (something like "By: My Keyword where 'My Keyword' "will be linked to your website). Doing this ensures that your link will be published again and again in every place that your article is duplicated and published.
More information and articles on SEO can be found at http://www.nograyseo.com.
Google bots love content and can't get enough of it. That's why a successful website should have new content on a regular basis. This way google bots keep coming for more. But they won't find your content unless they follow links to it. So after you write your content, make sure you link to it. This is why I refer to content as "King" and links as "Queens".
Now, here is the tricky part. Content should be optimized in such a way that search engines can find all the relevant keywords while still remaining easy-to-read by normal people (who will buy your products or services). The best practice is to write for your target audience first, then add your keywords in a few places (being careful not to overkill the article with keywords). Doing this will ensure that your visitors will continue browsing your website, in turn increasing the likelihood that they will buy your products or services.
Try to keep your site content fresh by regularly adding new pages, articles or even updating the current content you have. Unique content ranks better on search engines today since they are able to find the original content source and remove duplicates out of their results. There are other advantages to using unique content in your site as well.
When your King is ready, he needs his Queen to help him rise. Links are how search engines find you and spider your pages. Most of the time, search engines will find your site without any links, but the more links you have the faster you'll be found. Also, when other people link to you, this mean they like your site, which in return tells the search engines that your site will result in a better user experience. But now, with all the link farms and automated link services, it's harder to find quality sites to link back to you.
Let other webmasters and bloggers find your site so they can link to your website. Also, you want to make doing so as easy as possible, so always provide a "Link To Us" page with links and content.
Include your site link in every article you write (something like "By: My Keyword where 'My Keyword' "will be linked to your website). Doing this ensures that your link will be published again and again in every place that your article is duplicated and published.
More information and articles on SEO can be found at http://www.nograyseo.com.
