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The Fortune That Lies Behind the Entrepreneurial Curtain
The Fortune That Lies Behind the Entrepreneurial Curtain
I think illusionists have incredible talent. The things they do with handkerchiefs, rabbits, eggs and of course - the disappearing acts – will leave you spellbound and amazed.
One of the most amazing illusionists I ever saw was a married couple who go by the names of “David and Dania”. During the act, they switch costumes several times and Dania even switches her hair color. All of this is done behind a screen with “fluttering brightly colored cloths and falling confetti” – and in a matter of mere seconds!
To insure their patented techniques remain top secret, they never let their costumes out of their sight.
You know, the top selling “gurus” have a lot of entrepreneurial talent as well. The things they do to bring in $1,000’s and even 10’s of thousands of dollars a day have certainly left me spellbound and amazed. But there’s a big difference between the illusionists and the “gurus”. You see, the “gurus” secret is out and it’s something known as “back-end sales”.
Now just so you understand what that is, let me share with you a short explanation. In general, it’s very difficult to gain a customer and when you do, it’s a lot easier (and cheaper) to sell them additional products then to acquire a new customer. When you sell additional products of a similar kind to an existing customer, it’s called a back-end sale.
These types of sales are not only easy but incredibly lucrative as well. Some of the techniques these “back-enders” use are:
- Giving their affiliates 100% commissions in order to gain 1000’s of names for their lists. (Remember – the real money is in the list)
- Grabbing the attention of a visitor one last time as they’re leaving their site with a compelling offer.
- Using a free offer to drive people into a newsletter for lead captures and then using the newsletter to “upsell” (sell them a more expensive product).
Entrepreneur Jeff Dedrick has gathered together 20 elite marketers (including himself) that “spill the beans” about how they generate these humongous back-end sales. To see what the buzz is all about, check out tinyurl.com/24kyme
Go behind the curtain now – and see for yourself!
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Marsha Sneed reviews quality business opportunities and online resource tools that can be used effectively by newbies and experienced marketers alike to reach their marketing and financial goals. She can be reached at jcsneed@onebox.com.
