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<title>HomeBusinessTips_CMo_129</title>
<description>Home Business The Easy Way - CMo Update</description>
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<item>
<title>

Get Motivated Today With These 4 Essential Pillars of Motivation</title>
<description><![CDATA[<br />
<br />
by Adam Eason<br />
<br />
==========================<br />
Just imagine if, before you use any techniques or strategies for improving your motivation, you had 4 main pillars installed in your life that underpinned your motivation and enhanced your capacity to be motivated throughout your life.<br />
==========================<br />
<br />
I want to give you four wonderful pillars for motivation, four main themes to underpin a healthy sense of drive and inspiration.<br />
<br />
- The first main pillar of motivation is to gain recognition from peers.<br />
<br />
When soldiers in wartime give up their lives during combat, why do they do it? Is it because of patriotism, a belief in the cause they are fighting for, or a fear of court martial if they do otherwise?<br />
<br />
Perhaps all these things play a part, but extensive research has shown that what really motivates a soldier to fight well in combat is the desire for the respect of the person who is fighting right beside him. This is much more important than medals or other forms of public recognition.<br />
<br />
This is similar to what motivates salesmen on the floor of a car dealership, students in a classroom or a team of lawyers trying to win a case.<br />
<br />
In the English Premier football league, all the players will tell you the best award that they want to receive is the acclaim of the others players and to receive the players player of the year award.<br />
<br />
Think of ways that you can develop recognition from your peers to enhance your motivation. The apply them to your life.<br />
<br />
- The second pillar of motivation is recognition from respected experts or authorities.<br />
<br />
In my own life, I love the fact that a wonderful multi-selling author in the US has helped me, guided me and become my friend professionally and personally. I desperately wanted to earn his respect.<br />
<br />
Has there been someone like that in your life? It is important to realise that a respected expert does not have to be someone who is known far and wide throughout the world. You are the one who establishes the qualifications, though very often people whom you find impressive will be equally impressive to others.<br />
<br />
Once you've met such a person, or even if you have just seen them from a distance, or perhaps read an article about them, stop hesitating and politely approach them and introduce yourself. Unless you happen to catch them at a particularly difficult moment, most successful people are eager to help others and to pass on what they've learned.<br />
<br />
The great thing about establishing a relationship with a mentor is that you eventually come close to that person and you can sometimes hear them advising you when they are not actually around.<br />
<br />
Think about how you can get recognition from a respected expert or authority. You can really stretch this concept to be good parents, local teachers, councellors, as well as business people; interpret this in the best way for you.<br />
<br />
- The third pillar of motivation is family.<br />
<br />
Although the approval of peers and experts may be important to your career, in your life, nothing compares to the influence of your family.<br />
<br />
Let me explain what I mean by this with an example of my own; when I had come off stage, speaking at an event in Dublin last year, a man approached me and asked me for some advice on the best way to stop smoking. He knew that I was the author of The Secrets of Self-Hypnosis, and wanted assistance.<br />
<br />
My immediate response was to ask him what his reasons were for wanting to stop smoking and he said the following to me:<br />
<br />
"My wife is pregnant with our first child and I want to have more after that. I want to be able to enjoy playing and having fun with my children and I want to be a healthy influence on their lives, too."<br />
<br />
I spent some time talking to him about some specific techniques and strategies. I have not heard from that man, but I know that he was driven by his family and am sure of his success. Think about your wealth goals; so many of us want to be able to rpovide for our family and for them to have what they want.<br />
<br />
So -- think about the ways in which you your fmaily can motivate you and get that lodged into your mind.<br />
<br />
- The fourth pillar of motivation is something closely related to number three: sharing the wealth and wisdom for the good of your fellows.<br />
<br />
To illustrate this pillar, I'd like to tell you a story I love about Andrew Carnegie, the Scottish immigrant who founded the United States Steel Company in the early nineteen hundreds.<br />
<br />
When Carnegie died, a yellow sheet of paper was found in his desk on which he had written a note to himself when he was in his twenties. This note illustrated the main purpose of his life. It read:<br />
<br />
"I am going to spend the first half of my life accumulating money, and I am going to spend the last half of my life giving it all away."<br />
<br />
During his lifetime, Carnegie's fortune was estimated at four hundred and fifty million dollars -- the equivalent to four and a half billion dollars today. In addition to building Carnegie Hall in New York City, he founded libraries in hundreds of small towns all across America and participated in dozens of other philanthropic activities as well.<br />
<br />
When we look at these four pillars of motivation, what do you really see?<br />
<br />
The thing that I immediately notice is that they all involve other people, whether they are peers, mentors, family members, or simply fellows of the human race. Ironic isn't it?<br />
<br />
To be successfully motivated, you need this very internal, very unique thing called your motivation. To acquire that innermost quality and set it to work, you need to recognise other people as reasons to believe.<br />
<br />
Adam Eason is a UK based, renowned consultant, speaker and best-selling author. Please visit his Website for a vast range of personal development resources and to receive your amazing, free, instantly-downloadable hypnosis session for ultimate relaxation -- and the sensational free ebook 'The Happy Brain Manual,' filled with techniques, tips and strategies to make more of your brain: http://www.adam-eason.com .<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Hot Tips For Marketing Books For Self Publishers</title>
<description><![CDATA[<br />
<br />
by Helen Hecker<br />
<br />
With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way to success. Whether you've just published a book, or have a book that isn't selling, now is the time to get to it; start marketing today!<br />
<br />
Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way. No opinion or glowing remarks. Make sure your press release spells out the 'who, what, where, when, and why.'<br />
<br />
Make sure you have at least one good press release, written in AP style, that you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.<br />
<br />
Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Don't underestimate the value of a good press release for making book sales.<br />
<br />
Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or, for thousands of copies, offer them for a small amount above your book production costs.<br />
<br />
Place free ads periodically for your book's Website on Craigslist, in different categories, to drive even more free traffic to your Website.<br />
<br />
Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines. Offer to trade writing a monthly column in a trade publication in your books' genre, in return for display ads on the same page.<br />
<br />
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.<br />
<br />
Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. Every day it's important to focus on a variety of marketing approaches.<br />
<br />
Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Market your book to your number one market first, and then go after the secondary markets. Try giving away one of your books in a raffle at a local function to get more book recognition.<br />
<br />
Get as many testimonials about your book as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing.<br />
<br />
Make sure to promote and market your book each and every day, both online and offline. Create an online contest and list it in online contest directories to drive traffic to your Website.<br />
<br />
Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. Make sure to test, test, and test some more before you lay out large sums of money. The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too.<br />
<br />
For more book marketing tips (http://www.twinpeakspress.com/) and information on selling more books, go to http://www.TwinPeaksPress.com , founded in 1982, specializing in help for authors, self publishers, E-book and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution (http://www.twinpeakspress.com/)<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Creating Inbound Links Is About More Than Just PageRank</title>
<description><![CDATA[by Bill Platt<br />
<br />
I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to discuss religion or politics in mixed company, because people are willing to argue and sometimes kill, based solely on your disagreement with their religious or political beliefs.<br />
<br />
In a lot of ways, Google PR is a matter of religion to some internet marketers. And for me to discuss this topic openly is tantamount to telling someone that his or her religion is false religion.<br />
<br />
Many of my competitors who read this article will run to their soapbox as soon as I am done, and they will pronounce to the heavens that I am an idiot.<br />
<br />
I will let you be your own judge.<br />
<br />
How I Draw My Conclusions<br />
<br />
I own one website that has so far served more than 100,000 unique visitors in the first nine months of 2006. The same site has served well over one million page views, since the beginning of 2006. I often use the statistics from this website to measure trends in the marketplace, since the unique visitors and page views are of a substantial level.<br />
<br />
The Importance of Google In The Internet Marketplace<br />
<br />
Just because I am questioning the value of Google's PR in the grand scheme of things, it does not mean I am questioning the domination of Google in the marketplace.<br />
<br />
The statistics on the previously mentioned website prove the dominance of Google against their competitors. Here is how my search engine referrals break down:<br />
<br />
* 37 Search Engines have sent me traffic. * 78.1% of visitors were sent from Google. * 18.4% came from Yahoo, Ask Jeeves/Ask, MSN * 1.5% arrived from AOL, Dogpile, Netscape, Earthlink, Altavista, Alexa. * 98.0% of all search engine referral traffic arrived from the Top Ten Referring Search Engines.<br />
<br />
So hands down, Google is the MOST important element for my search engine marketing.<br />
<br />
The Concept of Google PR<br />
<br />
Google has often said that their PR system is an integral part of their search algorithms.<br />
<br />
According to Google's own documentation, the definition of PR is as follows:<br />
<br />
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.' "<br />
<br />
Since PR utilizes a count of the number of links pointing to a website as a measure of PR value, professional internet marketers are very interested in acquiring large numbers of inbound links for their websites.<br />
<br />
PageRank values also allow you to decide whom you might want to do a link exchange (if you do such things).<br />
<br />
The Pros and Cons of Buying PR<br />
<br />
Professional internet marketers are also interested in getting links on pages with an already large PR.<br />
<br />
With Google's definition of PR, this makes sense.<br />
<br />
PROS:<br />
<br />
* When you buy links on pages that already have a significant PR, then you can gain that value with much less work involved. * You can bulk up your own PR in very short order.<br />
<br />
CONS:<br />
<br />
* Most sites that sell links on their high PR pages only do so on a monthly or quarterly basis, so this expense will be an ongoing for as long as you want to hold onto that value. * Depending on the PR of the page where the link is being sold, the cost can be very high. Many webmasters decide how much they will charge for advertising on their website, according to the PR assigned to their website. * The powers-that-be at Google warns us away from buying text links to increase our own PR. They warn us by example, pointing to the SearchKing devaluation in Google, as the result of SearchKing's paid linking scheme: <a href="http://news.com.com/Judge" target="_blank">http://news.com.com/Judge</a>+dismisses+suit+against+Google/2100-1032 _3-1011740.html * The Google power broker Matt Cutts stated matter-of-factly that we should not "participate in link schemes designed to increase (our) site's ranking or PR," as stated in the Google quality guidelines. He went on to say that Google "does consider buying text links for PR purposes to be outside our Google's quality guidelines." Read the full story in context here: <a href="http://www.mattcutts.com/blog/text-links-and-PR/" target="_blank">http://www.mattcutts.com/blog/text-links-and-PR/</a><br />
<br />
If you continue reading the comments on Matt's blog about the text links and PR, take a moment to search out the comment on the subject from Dan Thies (<a href="http://www.seoresearchlabs.com/" target="_blank">http://www.seoresearchlabs.com/</a>). Dan asked Matt at the end of his post to define the "algorithm for determining intent" of the person placing the link. Bravo Dan.<br />
<br />
Google Toolbar Role In PR Monitoring<br />
<br />
Just like any discussion of paid links and PR, people tend to get fired up.<br />
<br />
Just the other day, I read a different thread on Google PR. In that thread at <a href="http://forums.Site-Reference.com" target="_blank">http://forums.Site-Reference.com</a>, someone said that the importance of the Google Toolbar was the visible PR that shows up in the toolbar.<br />
<br />
( PR value is only exported to the Toolbar at regular intervals. According to the "Page Rank Update and Export List History" page, the PR information was last exported to the Google Toolbar on September 28, 2006: <a href="http://www.seocompany.ca/PR/page-rank-update-list.html" target="_blank">http://www.seocompany.ca/PR/page-rank-update-list.html</a> )<br />
<br />
The poster I mentioned above had stated that the importance of the Google Toolbar was the visible PR that buyers use to observe the trust factor attached to a website. He said that when people view the PR, then they would be assured that the company from whom they are about to purchase from is a reputable company.<br />
<br />
I had to disagree.<br />
<br />
The only people who have the Google Toolbar installed in their machine are online marketers. Perhaps that is a wide paintbrush, but it is not very far from the truth.<br />
<br />
Because most people who use the Toolbar are online marketers, then they will be the only people for whom the little green PR bar has any meaning.<br />
<br />
The Real Importance of Google's PR<br />
<br />
How many times have you heard that the value your website holds with the Google PR system will make or break your website's ability to gain traffic from Google?<br />
<br />
How many of you actually believe that?<br />
<br />
Here is where I am going to get people excited.<br />
<br />
I launched a site with zero PR in the first week of September. Within four days, I had page one placement in Google. Let me repeat that for you. Within four days of a website's launch, I had a website with PR 0, no official backlinks according to Google, and page one search results in Google!<br />
<br />
Okay, I admit... It was a memorial website: <a href="http://www.GoodbyeSteveIrwin.com" target="_blank">http://www.GoodbyeSteveIrwin.com</a><br />
<br />
I have several search keyword phrases in Google that produce page one, two and three results. Right now, the search phrase "irwin nature conservation" brings up my memorial site as the #3 result.<br />
<br />
You might tell yourself that I was able to do this because it arrived at a time when Steve Irwin was the only new story. But, I have created results like this with several websites. The Steve Irwin site was not a fluke. The Steve Irwin site was simply the fifth site that I was able to reach page one of Google search results within two weeks of site launch, with zero backlinks according to Google, and zero PR.<br />
<br />
So, let me ask you again how important the Google PR system is for guaranteeing the placement of your website on page one of Google's search results?<br />
<br />
You be the judge.<br />
<br />
Traffic Links Vs. PR Links<br />
<br />
Previously I mentioned my website that I use to measure trends in search engine marketing. Here is another interesting bit of data that I pulled from my website statistics for that domain:<br />
<br />
* 53% inbound traffic comes from search engines * 47% inbound traffic comes from links on third-party websites (not from search engines) * Both values exclude people who visited my site as a result of bookmarks for my site or clicks directly from an email<br />
<br />
If you break down the numbers even further, you will find the Google powerhouse is responsible for 41.4% of my gross inbound traffic from another website. And my website receives 47% of its traffic from websites that are not search engines.<br />
<br />
Wow! My website is getting considerably more traffic from links on websites that are not search engines, than what it is getting from Google! Interesting.<br />
<br />
Perhaps now you understand why I have always focused on getting permanent links on third-party websites that will send me traffic for years to come.<br />
<br />
How Many Links Are Traffic Links?<br />
<br />
This traffic arrived at my site from a total of 12,876 external webpages. If you ask the search engines how many links I have to my website on external pages, they will NOT show you a number of links anywhere near this number. In fact, MSN shows the largest number of inbound links to my website. And MSN only shows that I have 2,164 links pointing to my website. That is a number that is six times lower than the number of external webpages that actually send me human visitors!<br />
<br />
You would be surprised how many PR 0, 1 and 2 pages are actually sending me real traffic. Real traffic converts into real sales. And I am getting more traffic from these nowhere links, than what I am getting from the Holy Grail of Google.<br />
<br />
In Conclusion...<br />
<br />
Let me repeat the question that I opened this article with, "Is Google PageRank the be-all, end-all of internet marketing?"<br />
<br />
I offer a resounding, "No!"<br />
<br />
Is Google PageRank the Holy Grail of internet marketing?<br />
<br />
"No."<br />
<br />
Do you need to put your links on pages that have high PR?<br />
<br />
"No."<br />
<br />
I feel good that Google says that my PR is a Five. It makes me feel that I am gaining ground in the Google algorithms. And it boosts my human ego. But, for every keyword phrase that really matters to my business, I am already on page one of the search results, with a measly PR of 5, and no real backlinks to speak of according to the brilliance of the Google algorithms.<br />
<br />
Bill Platt and his team provide inbound link building services. They don't rent links on high PageRank webpages. Instead, they develop content-driven pages, with keyword links to their client's site, that speak to their client's target market. Bill has been utilizing the same methodology with all of his own websites since 1999. If these techniques work this well with Bill's sites, imagine how the techniques can improve Links and Traffic for your site. To learn more, call Bill at: 405-780-7745 M-F 9am-6pm CST or visit <a href="http://www.LinksAndTraffic.com" target="_blank">http://www.LinksAndTraffic.com</a>]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Direct Mail - the Deadly Sin Of Not Testing</title>
<description><![CDATA[<br />
<br />
by Robert Wilkinson<br />
<br />
If there's one thing that makes direct mail a reliable method of drumming up new business, then that would have to be the ability to test if different versions of a mailing pack achieve a better return on investment. Having processed many mailings over the years, I can attest that, more often than not, clients don't test at all.<br />
<br />
Not testing is commercial suicide. In today's competitive climate, if there is anything that can be done to reduce the cost of acquiring a customer, then it must be done. It's a no brainer.<br />
<br />
You decrease your direct mail costs by the application of a little common sense and by testing, which produces the best response.<br />
<br />
We'll take the example of a direct mail pack that comprises five parts in all.<br />
<br />
The parts of the pack are as follows:<br />
<br />
1) Envelope<br />
2) Personalized letter<br />
3) Brochure<br />
4) Leaflet/Order form<br />
5) Business reply Envelope<br />
<br />
Looking at this, you might think it's complete -- but we've forgotten the most important part of all:<br />
<br />
6) The data<br />
<br />
Experience shows that the most important part of the mailing is the data, so we must test this part. A badly-produced, but well-targeted letter will almost certainly produce a better return than a well-written, badly-targeted letter.<br />
<br />
You may have a particular target audience already decided ... for example, lawyers. You will be able to get lists of lawyers from more than one source. Those sources can be tested. You'll also have the option of mailing to a named individual, or to a job title, so you can test that too. So far, that's at least four permutations, provided you only use two data suppliers. It would be six if you used three suppliers.<br />
<br />
If you didn't narrow your field to one sector, then the choice of tests to run could be massively increased -- but there really isn't any need to take it to the extreme.<br />
<br />
Looking at the envelope, you have a huge number of choices here. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full color, or use different sizes. You could print different designs, or use different taglines.<br />
<br />
Depending on how your envelope is made, you may be able to run multiple designs for a minimal charge. The nature of some jobs is that they are printed 2 or 3 or up on a sheet, so you will be able to produce equal quantities of more than one design. Even if it's not free, chances are that it won't be that expensive for a plate change.<br />
<br />
For the letterhead: you can change the paper. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed. Offers can be changed.<br />
<br />
The number of options to test here is almost limitless.<br />
<br />
With the leaflet, the same applies as for the letterhead. Copy, material, imagery; they're all fair game for testing.<br />
<br />
Last but not least, we move on to the BRE (Business Reply Envelope). There's not a huge amount you could test here. White or manila envelopes, perhaps? Maybe even a colored BRE? If it isn't going to cost a lot, why not try it?<br />
<br />
Using these methods, over time, you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect maling pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer will continue to fall steadily.<br />
<br />
There is an almost infinitely large and limitless opportunity for testing if you look. Maybe it's this huge scope for testing that puts people off, but I think it's just a lack of awareness of what you can do.<br />
<br />
You don't need to complicate things. Just run two mailing packs with one difference between them and continue to replace the poorest performer.<br />
<br />
Robert Wilkinson is the owner of http://www.arhiann.com , a print, design and direct mail business specializing in direct mail and envelope production for small and medium sized businesses.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Developing the Best Internet Marketing Strategy</title>
<description><![CDATA[<br />
<br />
By Theresa Cahill<br />
<br />
After spending the past decade talking with individuals wishing to promote their products and web sites online, one theme appears to repeat itself and may be at the root of the marketer's problem.<br />
<br />
Wikipedia states that:<br />
<br />
"Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven."<br />
<br />
The average advertiser often perceives himself or herself as a full-fledged "marketer." This, too often, is far from reality. The quote above shows there is an abundance of misinformation and limited, trustworthy resources on which one begins to build a marketing base. Choose the wrong ones and you are running around in circles, with little to show for your efforts.<br />
<br />
Developing the best internet marketing strategy can be difficult. It must encompass a wide variety of services, methods, and techniques to begin to show results. Often, the web site owner chooses one particular method, applies it to that task for a short period and then puts it on the back burner. They find that either the technique they decided upon was too hard to implement or too time consuming to pursue.<br />
<br />
Then it is off to find the next "biggest and best" idea.<br />
<br />
The lack of follow thru, compounded with life pressures, forces many to give up effectively working their online marketing strategy. Reviewing their plan of action, often it is discovered that there really is no method - just a hit and miss approach to try to gain web site recognition from a virtual world full of competitors.<br />
<br />
Cost effective internet marketing and a solid online marketing strategy are key elements to your online business success. Following the latest and greatest fad becomes an all-consuming monster. Reality tells us there is just not enough time in the day to work a fully developed online marketing strategy... not if you are going it alone. To hinder one's efforts further, many try to discover the "secret" from one online source or another. This, too, can chew up time and money without shedding any real light on effective marketing.<br />
<br />
Individuals, small businesses, and large corporations running successful endeavors online have one thing in common - a solid marketing strategy and effective ways to implement their plans.<br />
<br />
Remember, there is a good reason sayings like "Rome wasn't built in a day!" remain true even today. Haphazard marketing brings haphazard (and frustrating) results.<br />
<br />
Theresa Cahill has over two decades of online and offline marketing and puts that experience to use assisting businesses and store front owners in promoting their websites. FREE online marketing strategy analysis at http://www.market-for-me.com.<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>How to Boost Your Business With Testimonials</title>
<description><![CDATA[<br />
<br />
By Biba Pedron<br />
<br />
Networking is my favorite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, by networking.<br />
<br />
Here is another very effective marketing tool requiring no skills.  It can be applied to your business immediately, and will help you to gain new clients.<br />
<br />
Simply get testimonials from your current clients!<br />
<br />
Testimonials from satisfied customers are the best way to promote your business. It doesn&rsquo;t cost you a thing. Stop selling; let your clients and raving fans do it for you.<br />
<br />
Contact your best clients, who know and appreciate you and the value your products and services. They will be happy to help you; providing you with testimonials that praise your products and services.<br />
<br />
Be sure to obtain their permission before using their information in your brochure and on your website.<br />
<br />
Use their testimonials on your website. This way your clients will make the sales for you. When people see the results and the benefits your clients reaped from using your products and services, they will want the same results for themselves or their businesses.<br />
<br />
Don&rsquo;t use a testimonial like &ldquo;Mary it was great working with you&rdquo; John S., NY. This is useless.<br />
<br />
Use effective testimonials where your clients mention the benefits of working with you. What was their experience and results in their businesses after they bought your product/service or program? Make sure that you mention their name, website, and eventually their email and phone number. Give your prospects the opportunity to see that there are real people like them, who can be contacted or websites to check out to verify who they are and what they do. The new clientel will probably never contact them to ask about the experience they had with you, but they will feel more comfortable if they can identify themselves with your current clients.<br />
<br />
When it comes to testimonials, I always mention one of my businesses, my French consulting business, www.focusoncareer.com, I don&rsquo;t have to promote it. Because I am working within a specific niche - French solo-entrepreneurs who want to start their own businesses in the US -, and my website has a very rich content providing a great deal of free information, including some very powerful testimonials from clients.  I have at least 3 to 4 people weekly, who contact me for consultation. I don&rsquo;t have to chase them; they just come to me. When I ask them why they decided to contact me, they always mention the testimonials. They say, &ldquo;You did so much for so many people that I imagine you can do the same for me&rdquo;. Because my clients did the sell for me, after the first consultation, 50% decide to work with me immediately. Others may need to talk further or find out a little more about my services and me.<br />
<br />
Have a complete page with all of your testimonials on your brochure or website.<br />
<br />
If you promote a special product or program, insert your testimonials, along with the description and benefits of your program.<br />
<br />
As an example see my program at http://www.powerofnetworkingsecrets.com<br />
<br />
I work with lots of people who are just starting their businesses, so their question is always, &ldquo;But I don&rsquo;t have clients yet. How can I get testimonials?&rdquo; Well, offer to trade your services with a couple of people who really need your services but who perhaps cannot afford them, in exchange for a testimonial. That is a good way to start.<br />
<br />
Don&rsquo;t hesitate to contact your best clients now. Ask them for a testimonial. Make a list of clients you could contact today; those raving fans that enjoyed working with you and for whom your products made a significant impact on their businesses. You will see they will be more than happy to help you in return for what you did for them.<br />
<br />
When asking for testimonials, don&rsquo;t forget to ask for referrals: friends, colleagues, or family who would benefit from your products or programs also.<br />
<br />
Another way to use your testimonials is to prepare a direct mail campaign, and send it to the list of referrals your clients just gave you.<br />
<br />
Don&rsquo;t you think that when the targets see their friends&rsquo; names in your brochure or mailing campaign, they will trust you and be keen to work with you also? You will get a better response to your campaign than advertising in a magazine, where nobody knows you and most readers won&rsquo;t even notice your ad.<br />
<br />
Need more techniques and strategies to boost your business and turn more prospects into clients? Then learn more about &ldquo;The Power of Networking&rdquo;. In this 5 step program, you will find everything you need on how to maximize your networking results.<br />
<br />
You will learn: how to create an outstanding business card &ndash; how to polish an elevator pitch, which will hook your audience so that people will remember you &ndash; how to create a 7 step follow-up system to turn more prospects into clients &ndash; how to use testimonials - how to use your newsletter to promote your products or services without hard selling &ndash; how to create strategic alliances to grow our business faster. For complete details of the program &ldquo;The Power of Networking&rdquo; visit http://www.powerofnetworkingsecrets.com<br />
<br />
(c) 2006 Biba F. P&eacute;dron<br />
<br />
Biba F. P&eacute;dron, also known as The Connection Queen, is a marketing consultant, founder of Biba4Network, that specializes in networking for small business owners in the greater New York area. Biba helps entrepreneurs to maximize their networking results so that they can grow their businesses faster.<br />
<br />
Biba is the author of &ldquo;Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business&rdquo;. http://www.startyourdreambusinesstoday.com.<br />
<br />
For more information or to receive free tips like this one, please visit http://www.theconnectionqueen.com<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title></title>
<description><![CDATA[<div align="center" style="margin: 0in 0in 0pt;"><span style="font-size: 14pt;">&ldquo;Look Ma...No Hands!&rdquo;</span></div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">Oh the joys of automation. It&rsquo;s amazing that in less than 10 years, the internet has gone from someone having to be a computer geek in order to make a profit to anyone being able to point and click their way to early retirement. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">Now just imagine if you could put automation and affiliate marketing together. You&rsquo;d have a virtually unbeatable combination. At this point you might be asking yourself what&rsquo;s wrong with taking a &ldquo;hands on&rdquo; approach about all of this. Well, consider the following:</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 39pt; text-indent: -0.25in; text-align: justify;"><span>&middot;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span>If you have to produce and market your own product with the ensuing headaches and you have no prior experience, I wish you well. Product development is time consuming and depending on the level of sophistication, can be very costly. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 39pt; text-indent: -0.25in; text-align: justify;"><span>&middot;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span>If you have to learn the latest SEO (search engine optimization) techniques, prepare to put on your mountain climbing shoes. The learning curve for that is pretty steep.</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 39pt; text-indent: -0.25in; text-align: justify;"><span>&middot;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span>If you have to build an opt-in email list, you&rsquo;ll have to purchase opt-in software, plus you&rsquo;ll have to give your visitors a very good reason for them to give you their name and email address. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 39pt; text-indent: -0.25in; text-align: justify;"><span>&middot;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span>If you have to follow up with your customers, (and you do have to follow up) you&rsquo;ll have to create a series of emails (minimum is 5) that provide high quality information&nbsp;to help them make an informed decision about purchasing your product. Email marketing requires auto responders. (an additional cost)</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 39pt; text-indent: -0.25in; text-align: justify;"><span>&middot;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span>If you have to add video, (highly recommended) you&rsquo;ll have to learn how to use complex software media or you&rsquo;ll have to have enough money to hire professionals to do the job for you. (very expensive)</div>
<div style="margin: 0in 0in 0pt 3pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 3pt;">This is why so many newbies (and the experienced) opt for becoming affiliates. However, because the product still has to be marketed, the average affiliates&rsquo; profits are meager indeed.</div>
<div style="margin: 0in 0in 0pt 3pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 3pt;">What&rsquo;s the solution? &ndash; Automated affiliate marketing. This &ldquo;no hands on&rdquo; approach can lead to higher profits&nbsp;while eliminating&nbsp;the 5 stumbling blocks&nbsp;mentioned above. Discover all the exciting details for yourself,&nbsp;plus get a lifetime of free money making secrets at<strong> tinyurl.com/47g6ql</strong></div>
<div style="margin: 0in 0in 0pt 3pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt 3pt;">Doing business on the internet just got a lot easier. </div>
<div style="margin: 0in 0in 0pt 3pt;">_____________________________________________________________________________</div>
<div style="margin: 0in 0in 0pt 3pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">Marsha Sneed reviews quality business opportunities and online resource tools that can be used effectively by newbies and experienced marketers alike to reach their marketing and financial goals. She can be reached at <a href="mailto:jcsneed@onebox.com">jcsneed@onebox.com</a>.</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Small Internet Profits Can Solve Big Financial Problems</title>
<description><![CDATA[<div align="center" style="margin: 0in 0in 0pt;"><span style="font-size: 14pt;">Small Internet Profits Can Solve Big Financial Problems</span></div>
<div align="center" style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">With the global economies (especially the United States) going deeper into recession, all kinds of people are looking for ways to maintain financial stability. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">Online businesses are attractive to many but money remains a primary obstacle. Most people do not have an endless supply of cash to spend on business opportunities. The average person has to pay bills, pay off loans, pay down credit cards and deal with skyrocketing gas prices. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">What the average person needs is a way to grow their small online profits into larger ones which can eventually be used to solve their bigger financial issues...and they need a way to do it fast!</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">In attempting to find or create a way to do this, one should keep the following points in mind:</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">1) Plug into a trend that&rsquo;s hot on the internet</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">2) Help other people get what they want. (It&rsquo;s the easiest way to get what you want)</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">3) Be sure you have an endless supply of &ldquo;stress-free&rdquo; and enjoyable &ldquo;work&rdquo; from which you can pick and choose.</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">4) Be sure the &ldquo;work&rdquo; you are doing is neither obscene nor objectionable. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">5) Be sure you can receive a minimum of $50 an hour for your &ldquo;work&rdquo;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">6) Don&rsquo;t risk a lot of time or money. (Remember &ndash; you&rsquo;re looking to make money, not loose it.)</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">7) Don&rsquo;t spend a lot of unnecessary hours trying to learn a bunch of new internet skills. </div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">For many of you, an online money-making system that can bring in $500-$1,000 a month or more can &ldquo;take the edge&rdquo; off of financial worries. It can help pay rising grocery costs, a monthly car payment or an unexpected medical bill. And it can also be used to invest in other online businesses that can produce even greater profits for you and your family.</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">If you&rsquo;re a resident of the United States or Canada and you&rsquo;re looking for just such a business, check out the information at <strong>tinyurl.com/2nd8hx</strong>&nbsp;and see how it can make a difference in your personal bottom line. </div>
<div style="margin: 0in 0in 0pt;">______________________________________________________________________________</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">Marsha Sneed reviews quality business opportunities and online resource tools that can be used effectively by newbies and experienced marketers alike to reach their marketing and financial goals. She can be reached at <a href="mailto:jcsneed@onebox.com">jcsneed@onebox.com</a>.</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>
<div style="margin: 0in 0in 0pt;">&nbsp;</div>]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Affiliate Marketing and Social Network Sites</title>
<description><![CDATA[by Martyn Carver<br />
<br />
The growth of social networks has given Affiliate Marketers worlds of new opportunities to make contacts, expand their own personal social network and promote products to a different client base in new ways. Static websites are almost a thing of the past, and waiting for Google Rank or paying for Adwords is sure to make you broke! To start, what is a social network? Most people think of MySpace and more recently Facebook. While these are social networking sites, an Affiliate Marketer must embrace a broader definition:<br />
<br />
"Any website that provides a way for users to interact - such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, etc."<br />
<br />
Unlike the days when Google Search and Adwords would send targeted "ready-to-buy" customers to your website, social networking sites take a little more work before you can even consider directing people to a sales pitch (social bookmarking). Social networking sites often have strict rules about selling, posting links etc. Make sure you are aware and comfortable with them before you start posting. Most sites will let you post to them with a signature that can contain your URL. Use it. Post often, but don’t spam.<br />
<br />
Remember that your post content is what will gain you the reputation on the site that may eventually lead to sales. Personally, I take 2 approaches to this:<br />
<br />
I am extremely helpful and friendly and try to answer ever question I can with a thoughtful and helpful response. I try to take the extreme opposite or unpopular view from the majority of the posters. Never become insulting or aggressive. Present well thought-out and researched answers that will make people think. I find that my "negative" posts drive about 50% more traffic to my sites than the positive ones; however, sales numbers are about even, which means I get a better ROI being positive and helpful.<br />
<br />
When posting to blogs, keep your comments short and provide your web link with a descriptive in the comment text. Most blogs will link your "username" to your website, but that won’t drive much traffic. If comments are moderated you will actually need to spend some time writing something, but it usually doesn’t need to be more than a short comment to be allowed by the moderator. If your comment is more than about #10, don’t bother unless you have a nice piece of ASCII art or something else that will draw attention.<br />
<br />
File sharing can be a good source of traffic. Create an e-book (or re-brand one that has no copyright) and share it on P2P and torrent sites. Make sure to include links to your site or some sort of promotional material to drum up visitors. Don’t expect many sales of traditional Affiliate products this way, but if the product you are promoting is well-respected and related to the topic, you might get a few (for example, last year I had a lot of success with an e-book of Video Game Cheats packaged with Affiliate links to Video Game pages on Ebay).<br />
<br />
Martyn Carver is a successful Affiliate Marketer and webmaster of <a href="http://retire-with-millions.com" target="_blank">http://retire-with-millions.com</a> and <a href="http://testosterone-zone.com" target="_blank">http://testosterone-zone.com</a>]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Something is Stopping You from Doing the Necessary</title>
<description><![CDATA[<br />
<br />
By Patrick A Chan<br />
<br />
I have discovered that it is very easy to let ourselves stay grounded to a comfort zone, even though our whole being is shouting at us for a decisive change!<br />
<br />
Whoa! What do I mean?<br />
<br />
See, sometimes we know that if we keep doing what we always do, we will be getting nowhere until we change our course of action. Yet, we have conveniently slipped ourselves into the COMFORT ZONE...<br />
<br />
We know we have had enough! However... Yes, a BIG BUT! ... We are not willing to change our actions because it has become a habit!<br />
<br />
We are habitual beings and this fact is not new. I have learned that if we have a bad habit that we wish to overcome, the fast and effective way to do that is to cultivate a good habit to replace it!<br />
<br />
Yes, easier said than done! Why? Most of us can identify what holds us back and what is necessary for us to do. BUT! ... We are just not ready to GET OUT OF OUR COMFORT ZONE!<br />
<br />
Our unwillingness to change usually stems from our being comfortable with where we are now, even if it hurts ourselves to be in whatever situation we are in now.<br />
<br />
Some will say, "I want to change! But I just can't!"<br />
<br />
My response: How much do you want to change? Are you not able to change because you are too STUCK in certain ways or conditions? It is really like hearing someone telling you YES, but saying NO on the inside... Check your comfort zones and you will find out where your worst enemy lies!<br />
<br />
"I am not sure what will happen if I were to do something differently! Hmmm... Should I proceed?"<br />
<br />
Hey! Nobody can tell me the results that I will get if I did not get to proceed with whatever ideas that are floating in my head! Nobody needs to tell me... Right?<br />
<br />
We will not know if something works until we have tried it. We then track what we have tried, to become wiser about the consequences that our actions will bring about. However, without even starting to test for results, what is there for us to track? In the end, we will never know how things will turn out, unless, we actually take the risk to test the waters!<br />
<br />
Had enough of going in circles in your life? Do you want to have a refreshing change? Then... here is what I dare you to do! Get out of your comfort zone and do the necessary! Take action! Be it to find out what you need to know... Be it to do a research on some proven knowledge, or just taking a step to do a totally new experiment to test your hypothesis... JUST DO IT! Take the risk and do what is necessary!<br />
<br />
Do not let what is comfortable prevent you from moving forward, taking risks and doing what is necessary! Remember this: Success follows whenever the necessary things are done!<br />
<br />
Patrick Chan who has been making money online since 2002 is willing to help anyone who finally wants to succeed in every aspect of life. Join his successful Singapore team in the quest for success from the comfort of your home via the internet (http://success.homelysuccess.com/). Also, do check out his buddy Ewen Chia's Autopilot Profits System In A Box (http://auto.homelysuccess.com/) that can definitely enhance anyone's online business (es)!<br />
<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Power Up Your Performance! 6 Sure-fire Strategies</title>
<description><![CDATA[<br />
<br />
By Colleen Kettenhofen<br />
<br />
&quot;Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.&quot; Conrad Hilton<br />
<br />
1. Get rid of clutter. Too much &quot;stuff&quot; in your office and inside your home clutters your mind, creates confusion and exacerbates stress. Start by cleaning one area at a time. What items do you have that need to be donated, sold, or put back where they belong? As you're cleaning and putting things away, repeat to yourself, &quot;Everything has a place.&quot; I often heard my dad repeat this phrase while we cleaned house. It still rings in my ears every time I clean.<br />
<br />
What clothes do you own that you haven't worn in a year?  Are you hoping to fit into them again? Donate these items to a local charity. What piles of paperwork are lying around that need to be filed? Studies show that 85% of everything that gets filed away never gets looked at again. Consider starting an archives file. You'll feel more energized, less stressed, and more self-confident when you eliminate clutter.<br />
<br />
2. What's going on outside you is a result of what's going on inside you. What self-limiting beliefs do you have about your skills, aptitudes and abilities? Be honest with yourself. Write them down! You don't have to share them with anybody. The average person has 50,000 to 60,000 thoughts a day. When we talk to ourselves about ourselves, much of that self-talk is negative. As the saying goes, &quot;How many times in a day do we &lsquo;should of ' all over ourselves with everything that we should be doing?!&quot; Get rid of the &quot;should of' .&quot; Become more aware of your thoughts, change them into positives, and you'll start achieving more success.<br />
<br />
3. Enroll in a sunrise semester. First thing in the morning spend 30 to 60 minutes a day reading motivational, inspirational, or other pertinent information related to your chosen field. Your subconscious mind is most amenable to suggestion the FIRST hour upon arising, and that LAST hour before bedtime. As John Wooden once said, &quot;If I am through learning I am through.&quot; Stay current and constantly upgrade your skills.<br />
<br />
Learn more to earn more and to improve performance. Much of this is material we already know. Yet, often we need to hear it again because we don't &quot;do&quot; with what we know. Invest at least 3% of your income in personal and professional books, CD's, e-books, and teleseminars. When pressed for time, listen to CD's in your car on the way to work, picking up the kids, or driving to and from the supermarket. Attend seminars and conferences no matter what the distance. It is worth the investment in keeping you motivated.<br />
<br />
4. Become more self-disciplined. The difference between successful people and unsuccessful people is that successful people make themselves do things unsuccessful people don't want to do. It's that simple. Once you start an important task, discipline yourself to keep going. Focus on it single-mindedly until it's complete.<br />
<br />
Be more aware of your every day habits and what distracts you. Make a list of the activities you engage in that are a waste of time. Resolve to eliminate them altogether or delegate them to someone else. Start by determining which activities only you can do. These are the ones you must do. Outsource everything else. The ability to determine where you should spend the majority of your time and then complete those tasks can have more impact on achieving your goals than anything else.<br />
<br />
5. To improve performance and productivity work faster. Compete with yourself.  Make it a game. Resolve to work more effectively and efficiently throughout your workday. Try arriving to work earlier and leaving a little later. Many business people in my speaking engagements tell me they get more work accomplished when they arrive to work at the crack of dawn. No one else is in the office and there aren't distractions. Try this at lunch as well. Everyone leaves from noon to one in the afternoon. Cut back on frivolous time wasters such as talking with co-workers around the water cooler and other idle chitchat. This will free up your time for the things you really enjoy, like spending time with your true friends, family and loved ones.<br />
<br />
6. Review your values and priorities. Make sure your goals are consistent with what's important to you. Otherwise, no matter how much you think you want something, you won't work hard to achieve it if it's not in line with your core values. Write down each individual goal you think you want. Is it consistent with giving you greater peace of mind and happiness?<br />
<br />
For example, values that are important to me in terms of work are helping others, freedom, creativity and flexible hours. A corporate job where I'd sit in an office all day would make me unhappy no matter how much it paid. So start by clarifying your values.<br />
<br />
Success means many things to different people. In powering up your performance for greater success, first determine what you really want&hellip;and why. For example, do you really want a new car out of necessity, or is it to compete with the neighbors next door? No matter how much effort you put into achieving your goals, if they don't fit in with what's really important to you, you'll find ways to procrastinate or sabotage yourself. It's easier to be self-disciplined when you're passionate about something and it fits in with your core values.<br />
<br />
&quot;The biggest mistake people make in life is not trying to make a living at doing what they most enjoy.&quot; Malcolm S. Forbes<br />
<br />
Colleen Kettenhofen is a motivational speaker, workplace expert, &amp; co-author of &quot;The Masters of Success,&quot; as featured on the Today Show, along with Ken Blanchard and Jack Canfield. For free articles, e-newsletter, or to order the book visit http://www.ColleenSpeaks.com Topics: leadership, management, difficult people, public speaking. Colleen is available for keynotes, breakout sessions, seminars. (971)212-2412.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<title>Afraid of Talking to Prospects? Get Over it Fast With These Four Simple Tactics</title>
<description><![CDATA[<br />
<br />
By Tim Sales<br />
<br />
It is very difficult to achieve real MLM success if you are afraid of talking to people about your business. Use these four guidelines to achieve confidence when talking with prospects. They've worked for thousands in my own MLM business. I know they will work for you.<br />
<br />
Why do you have a &quot;chicken list?&quot;  Because you fear you don't communicate easily or well.<br />
<br />
A &quot;chicken list&quot; is the list of prospects that you're afraid to call. Often people think they will call their &quot;chicken list&quot; after they get successful. But, they need these people in their MLM business to create the success.<br />
<br />
This is a &quot;Catch 22.&quot;<br />
<br />
The phrase &quot;Catch 22&quot; is from a novel by Joseph Heller, written in 1961.  The pilot was afraid to fight in World War II.  He feigned insanity. But the doctor said that if he were truly insane, then he wouldn't mind endangering his life by going into the war.<br />
<br />
If he were sane, then he would be capable of following orders to fight the war. Thus the phrase &quot;catch 22&quot; came to mean, &quot;a situation that trips one up no matter which way one turns.&quot;<br />
<br />
You need the people on your chicken list to create the success you need in order to contact your chicken list. How do you get around this catch-22?<br />
<br />
Your fear of the chicken list is based on your feelings that somehow, people are above you because of their status. If you were to examine this more closely, you would discover it is not that the people are any better than you; it's lack of confidence in your ability to communicate easily.<br />
<br />
If you knew you could communicate easily and effectively without making any mistakes, you could...and would...call anyone without hesitation. You would have confidence. You would have certainty. And there's NOTHING more rewarding than having that feeling.<br />
<br />
Communicate means: a. To convey information about; make known.  b. To reveal clearly.<br />
<br />
Easily means: a. Free from worry, anxiety, trouble, or pain. b. Requiring or exhibiting little effort.<br />
<br />
The reason I bring this up is there are a group of characteristics an MLM business professional must have in order to truly have success in speaking with prospects. I call these characteristics the 10 Communication Qualities.<br />
<br />
Having full knowledge of these qualities and having the proper and correct MLM training to learn them, you will be amazed at how much smoother conversations will go with your prospects.<br />
<br />
The fifth communication quality on my list is to, &quot;Communicate easily - no tension, strain, fakeness, sounding rehearsed, stuttering or hesitating.&quot;<br />
<br />
Let's look at each one of these issues:<br />
<br />
Tension &amp; Strain: (The definition for tension and strain is very similar so they are<br />
combined here.)<br />
<br />
a. To be subjected to great stress. b. A great or excessive pressure, demand, or<br />
stress on one's body, mind, or resources.<br />
<br />
When communicating, tension and strain are stress created by the mental activity of feeling unprepared, or fear that you will sound &quot;stupid&quot; to others. If you've ever been asked to suddenly speak in public, you know what this mental activity feels like.<br />
<br />
It creates a very uncomfortable feeling, of  &quot;being on the spot&quot;, and not knowing what to say. It&rsquo;s the reason someone's voice &quot;squeaks and quivers&quot; when talking.  This communicates an unprofessional, &ldquo;new to the subject&rdquo;, uncertainty to the prospect. <br />
<br />
The solution to tension and strain is to familiarize oneself with all situations that can arise on a call when talking to prospects. Be familiar with all situations regarding your MLM business opportunity and also the products you sell.<br />
<br />
Know what you are going to ask the prospect to do; invite for product, invite for business, send to a website, or get on a conference call, etc. When you are clear about what you're going to do and say, you will greatly reduce tension and strain.<br />
<br />
Fakeness: a. To represent falsely; pretend to. b. To fabricate.<br />
<br />
People sound fake when they use a lot of fluff words like, awesome, incredible, unbelievable, fabulous, wonderful, special, state-of-the-art, etc. These types of adjectives demonstrate a clear bias on your part. I'm not suggesting you be a boring communicator; by all means, be excited.  You don't have to use fluff or puff words to describe your excitement. This normally indicates a cover-up of real content.<br />
<br />
Sounding rehearsed: a. One that is not authentic or genuine.<br />
<br />
Rehearsing what you're going to say is NOT WRONG. However, if you talk with a prospect before you've rehearsed enough - you will sound rehearsed; which IS UNPROFESSIONAL. When you've received a phone call from a telemarketer, you could tell he was reading from a script. It didn't sound very genuine and when you detected that he was reading from a script. You wanted off the phone. That's what you want to avoid with your prospects.<br />
<br />
Stuttering and hesitating: a. If you hesitate, you do not speak or act for a short time, usually because you are uncertain, embarrassed, or worried about what you are going to say or do.<br />
<br />
Stuttering and hesitating loops us back to the first issue I discussed above which is Tension and Strain. It is the fear of saying or doing something the prospect won't agree with that causes us to hesitate and stutter. The solution for stuttering and hesitating is similar to the solution for tension and strain; is very familiar with all the situations that can come up on your invite call.<br />
<br />
Have you realized the simplicity of this yet?  Your willingness to talk to your &ldquo;chicken list&rdquo;, or lack of, is based on your ability to communicate easily. You need to become familiar with all aspects of your MLM business and company to communicate easily.<br />
<br />
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Why So Many People Fail In Affiliate Marketing</title>
<description><![CDATA[<br />
<br />
By Clarence Binayu<br />
<br />
More and more people are lured into affiliate marketing.  You might be one of them. Affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It&rsquo;s a fair deal between the merchandiser and his affiliates, as both benefit from each sale materialized.  Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate&rsquo;s advertising, promoting and selling strategies. Everyday, as the affiliate marketing industry expands, competition heightens, also, so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail themselves of the products and services offered.<br />
<br />
Compared to traditional advertising practices, affiliate programs are more effective, risk-free, and cost-efficient.  Why do many people still fail in affiliate marketing? There are many reasons and many areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers&rsquo; fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn&rsquo;t as simple as directing customers to the business site. If you want to earn big, you have to invest time and hard work in promoting the products. As earlier mentioned, the competition is very intense.  Customers nowadays are very wise. After all, who doesn&rsquo;t want to get the best purchase&mdash;that is, to pay less and get more in terms of quantity and quality?<br />
<br />
Another reason why one fails in affiliate marketing is the lack of preparation, whether he is a merchandiser or an affiliate. Part of the preparation is researching. The merchant has to be highly selective in choosing the right affiliate websites for his affiliate program. To make the best choices, he must have exhausted his resources in looking for highly interested affiliates whose sites are a sure fit to his products and services. The affiliate sites must match his targeted customers.  Also, the affiliate marketer must research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants&rsquo; products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs, and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.<br />
<br />
The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to look, from domain name, to the design, the layout, the content, and ads. Some users are particular about what they see at first glance.  If they find your site ugly, they won&rsquo;t read through the content even if your site has many things to say and offer. In contrast, there are those who want information more than anything else. Affiliate marketers with &ldquo;rich-content&rdquo; web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contents&mdash;with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements&mdash;allow you to earn big in affiliate marketing even when you&rsquo;re asleep. If you aren&rsquo;t able to sustain the interest of your site visitor, you won&rsquo;t be able to lead him to the merchants&rsquo; site. No click-through means no sale and thus, no income on your part.<br />
<br />
Selecting a top-level domain name is also crucial to the success of the affiliate program. A lot of affiliate sites don&rsquo;t appear in the search engine results because affiliate managers deem them as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won&rsquo;t list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named. When they feature the exact products the customer is looking for, the customer might think the site is not relevant and will not enter the site.<br />
<br />
An affiliate marketer must be willing to learn more. Certainly, there are many things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don&rsquo;t grow in the business.  They are merely concerned about earning money quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Study the needs and wants of your site users and how different merchandisers compete with each other.<br />
<br />
Keep on trying!<br />
<br />
Clarence B. is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Why Your Prospects or Downline Won't Do What You Ask Them To</title>
<description><![CDATA[<br />
<br />
By Tim Sales<br />
<br />
There is one very specific quality you must have, whether leading just a few or a few thousand people in your MLM business. Achieving MLM success will be A LOT easier when you develop this one quality, tell the truth.<br />
<br />
If you do not tell the truth, your downline may be friendly to you...but they probably won't follow you.<br />
<br />
Truth means: that which is factual based on observable data.<br />
<br />
There has been much written about truth, a lot having to do with philosophy and religion. My only interest in the subject (as it pertains to the MLM industry) is that we, as a group, stop destroying our income and our reputation by not telling the truth.<br />
<br />
Being truthful should go without saying, but I have to discuss it because it is one of the Ten Communication Qualities that make up a great communicator.  It&rsquo;s also a major problem in the network marketing community needing correction for the MLM industry to grow to its fullest potential.<br />
<br />
My income dropped in 1991 - like a brick falling from the top of a building - from a monthly gross of $68,000 to $16,000 - just because people were not telling the truth.<br />
<br />
A media member sneaked into my colleague's business meeting and recorded the dialogue that occurred. Although it was a painful experience for me, the biggest loss stems from the CONSTANT number of people we repel because of not telling the truth.<br />
<br />
Every time we (I'm talking about me and you) don't tell the truth, we feel icky inside. Observe a dog that has done something wrong - do they come strutting into the room? Not at all! They actually hide under the couch. Their ears and tail hang low. They don't feel worthy. The same is true for us. That ickyness actually causes us to not feel worthy that others follow our advice...and so they don't.<br />
<br />
Five broad categories of not telling the truth have gotten individuals and/or companies in trouble.  It stopped them from growing to their fullest potential. They are listed below.<br />
<br />
1. False income representation or suggesting others can earn a stated level of income.<br />
<br />
2. Stating that a product or service can do something that has not been substantiated.<br />
<br />
3. Promising someone (or yourself) something and not doing it.<br />
<br />
4. Gossiping about others. Passing information to another that does not add value.<br />
<br />
5. Building the business in a way that is not truthful...such as suggesting distributors create fictitious accounts or positions.<br />
<br />
Let&rsquo;s consider, category one, false income representation.  If you don't know what your upline earns, don't say what you think it is. If through the grapevine you've heard its &quot;X&quot; amount, and you feel you must state it, say: &quot;The rumor is that he/she earns $ amount; although I've not verified it.&quot;<br />
<br />
Say nothing you don't know is absolutely true. This gives you tremendous credibility!<br />
<br />
When you discuss income, discuss what the prospect wants - NOT what someone else is earning. If the prospect states an income they desire, tell them it's achievable, (provided it is). Then state, &quot;Some people go to school and become the President. Some become billionaires, some sell illegal drugs and some draw a welfare check. It would be impossible to know what you're going to do with what I teach you, but there is the potential to earn a substantial income if you choose to fully apply what you're taught.&quot;<br />
<br />
Category two from above is unsubstantiated product claims; which, in the past, have also gotten the network marketing industry into trouble. If you market a nutrition product, the current law (in the USA) is the DSHEA Act, (Dietary Supplement Health and Education Act), which states you can discuss what a product does, provided THAT PRODUCT is what has been proven to get results.<br />
<br />
Most often an INGREDIENT has had some studies done on it (such as vitamin C) but your company's product (that contains that ingredient) has NOT. Therefore, it is against the law to claim your product does ANYTHING!<br />
<br />
Now, that doesn't mean you can't promote your product truthfully. You simply say something like, &quot;The active ingredient (vitamin C) in Potent-C (an example of your company's product) has demonstrated to increase/decrease ________ by X amount.&quot; That way you're not claiming your product does anything.<br />
<br />
Telling stories of your success or others' success with the product or the MLM business is also common.  Just keep in mind that the common way people get in trouble is from questionable claims reported by the media after coming in with hidden recording devices and capturing what you say.  Make sure you are not claiming anything that isn't the truth.<br />
<br />
If a friend went on your company's product and stopped having migraine headaches, you honestly wouldn't know if the reason was the product or the fact that she increased her water intake to take your product! You can't determine what really helped her - so be very careful what you represent.<br />
<br />
Category three is to keep your word once given. If you say you will be at a meeting at 6:45 - be there at 6:45. No excuses, just be there. If you say you're going to help someone, - help them. Keep your word!  If you're unable to keep your word, make it up to the person. Do something that shows you want to help.<br />
<br />
The most important person you must keep your word with is yourself. If you say you are going to bed at 11pm - go to bed at 11pm. If you say you will call five prospects a day, call five prospects a day!<br />
<br />
When you're honest with yourself and with others, people will trust you. This trust is what helps your MLM business to grow and be successful. My experience is that people will not follow someone they cannot trust.<br />
<br />
Tell the truth always and you will be on your way to experiencing passive income and time freedom in your MLM business.<br />
<br />
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Foreclosures - How To Invest Successfully</title>
<description><![CDATA[<br />
<br />
By David Jacobsen<br />
<br />
If someone is about to lose their home to foreclosure, you can guarantee they're feeling stressed. They're probably being bombarded by calls and letters from creditors, and for many people it all becomes too much to handle. They close their eyes and hope it will all just go away.<br />
<br />
Reality is that it won't.  As an investor interested in buying foreclosures, the hardest part can be convincing the homeowner that they really are going to lose their house unless they do something about it. It is also difficult to convince them that you are really trying to help them, even though you are helping yourself make a profit at the same time.<br />
<br />
When you're dealing with foreclosures, time is of the utmost importance. You need to have enough time to bail out the homeowner and take over the property before it's too late. It can be a good idea to subscribe to a foreclosure listing service.  You gain access to listings at the earliest possible time, and don't have to use your valuable time looking for potential foreclosure properties from other sources.<br />
<br />
Many people facing foreclosure have spoken to an attorney. They are convinced that bankruptcy is their only option; in most cases this isn't true. Attorneys tend to stick to what they're familiar with, which is bankruptcy, rather than mentioning other possibilities such as:<br />
<br />
- Sale by assumption<br />
- Deed in lieu<br />
- Straight sale<br />
- Foreclosure presale<br />
- Compromise sale<br />
- Short payoff<br />
- Workouts<br />
- Assignment<br />
- Injunctions<br />
<br />
There are still more options available, than these, which show that bankruptcy definitely isn't the only choice for the homeowner. When you're dealing with a homeowner in foreclosure, make it clear that you are offering an alternative to bankruptcy. Find out whether they really understand what bankruptcy will do to their credit history and how it will affect their future.<br />
<br />
If you're serious about buying foreclosure properties, then you need to become familiar with everything that's required in the process.  Check out everything for every property you consider. These items include:<br />
<br />
- Loan and mortgage documents<br />
- Loan amount, monthly payment, and interest rate<br />
- Any outstanding taxes<br />
- Existing insurance policies<br />
- Any other liens or judgments<br />
<br />
Make sure you have enough information to complete all the necessary tasks before the foreclosure occurs. If there is not enough time, don't even bother starting. Having said that, learn as much as you can about ways to delay foreclosure, and help the homeowner to implement them all. It may just give you enough time to take over the property before the foreclosure auction.<br />
<br />
Above all, focus on creating a solution where everybody wins. It's never an easy time for the homeowner, so be prepared for plenty of anger, frustration and resentment; some of which may be directed at you. Walk away if it's obvious the person doesn't want to work with you. Find someone who is interested in finding a solution, show empathy for their situation, put together a strategy to get the best possible result for them, and before long you'll find yourself with a good portfolio of investment properties.<br />
<br />
If you want to read more about foreclosures, click over to David's site at http://www.foreclosuresonlinecentral.com . You can also access lists of seized real estate at http://www.buyingcheaphouses.info]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>3 Keys to Grow Your Business</title>
<description><![CDATA[<br />
<br />
By Grant D. Robinson<br />
<br />
Are you on pace to accomplish your important sales and financial goals this year?<br />
<br />
The truth is, a good majority of US Organizations have been unable to grow their businesses this year. They are not reaching their sales and financial goals.  Many have all but given up.<br />
<br />
Is this you? Are you now looking to next year to be the year you shatter previous productivity, sales and revenue records?<br />
<br />
It is a great idea to start preparing for your best year ever, regardless of whether you are on pace to meet your goals or not.  You will need to prepare!<br />
<br />
You have realized that it takes more than just setting a goal to accomplish it. The mere act of putting the goal on paper, sharing it with your managers, and giving the extra effort to accomplish the goal is really secondary to the preparation required.<br />
<br />
Before you begin to work toward an objective, you must insure all of the past barriers that stood in the way of prior goal accomplishment are eliminated. If they aren't, the unfortunate fact is, you will fail to meet the objective once again&hellip; for the same reasons as before.<br />
<br />
The following are the three keys market-leading organizations have used to grow their businesses. Consider these in order to take your organization to the next level of success. <br />
<br />
A. Operational Systems<br />
<br />
There are two types of systems in your organization. The first is your operational systems, including:<br />
<br />
1. Vision &amp; Mission                                            2. Financial &amp; Budgeting     <br />
3. Production, Manufacturing &amp; Distribution     4. Sales &amp; Marketing<br />
<br />
All four of these systems are in place for one reason: to efficiently grow your business. They are the standards to how your organization operates from day to day. More importantly, they are the standards to how your workforce operates from day to day.<br />
<br />
To improve productivity this quarter and prepare for your best year ever, it is vital to analyze your operational systems. In the next month, recognize what current productivity barriers must be eliminated, what operating expenses must be reduced, what unique cultural standards must be maintained, and what marketing promises must be upheld.<br />
<br />
<br />
B. Managerial Systems<br />
<br />
In answering the previous questions, most organizations realize an important fact: Changes to operational systems are almost always made to improve the productivity of their workforce. But the truth is; these changes alone rarely help.<br />
<br />
Organizations failing to accomplish their goals tend to make irrational decisions. They feel if they rewrite a vision, increase spending on technology, reorganize production procedures, or alter their marketing messages, workforce performance and profits will magically improve.<br />
<br />
However, the opposite is usually the case. The changes usually end up harming efficiency, production and morale. The usual outcome is, those employees who performed the job they were hired to do before the changes, still do. Those who failed to produce before the expensive operational modifications, still underachieve.<br />
<br />
The second type of system in your organization is your managerial systems. The five most important processes of your managerial systems are: recruiting, hiring, training, developing and retaining (productive employees). When you create a successful managerial system, your hiring success rate, employee motivation, and the effectiveness of your leaders will naturally improve.<br />
<br />
To prepare for your best year ever, there is only one question to ask yourself: Why haven't we been able to hire, develop and retain TOP-Performing employees in every position.<br />
<br />
C. Focus on People<br />
<br />
Market leading organizations realize &quot;people&quot; are the key to growing a business and meeting goals. The more productive their individuals are, the more productive their teams have become.<br />
<br />
A recent study of over 2,200 managers, by Watson Wyatt Worldwide, in Human Resource Executive Magazine found, &ldquo;Of the hundreds of management functions, &lsquo;Selecting Staff&rsquo; and &lsquo;Retention&rsquo; are the second and third most important management functions in business today.&rdquo; Recruiting was ranked fifth.<br />
<br />
Since three of the four new hires fail to meet our expectations within the first year, managers are forced to constantly replace underachievers. Recruiting is the number one management expense in business today. Although selecting staff and retention are rated very important, they rank 36th and 44th in management effort and spending respectively.<br />
<br />
Although executives understand the importance of Top Performers in every position, their time, energy and financial priorities have become operational. With the amount of organizations failing to meet their goals or grow their businesses, it should be apparent that this strategy just doesn't work.<br />
<br />
Hiring Top Performers for every position in your company, the first time, is the only way to insure your productivity and profits will improve. Traditionally, Top Performers are five to eight times more productive then their counterparts.<br />
<br />
You've probably learned the hard way; that no modification to an operational system will ever increase your organization's performance five to eight times. If you are like the most effective executives, you'll understand this and will double or triple the productivity and profits of your organization by giving your managers the tools to hire, develop and retain your greatest asset; your people.<br />
<br />
Great customer service, work ethic, motivation, productivity, and sales success comes from employees that fit your culture, their team, and the job they were hired to do. Whether it takes developing your underachievers or replacing them with someone who will naturally produce; now is the time to focus on your people to prepare for your best year ever.<br />
<br />
Grant D. Robinson is the President of People Values and the Author of the Market Leadership System. To improve your &ldquo;Hiring Success Rate&rdquo; of TOP Performing Employees, watch a free, 5-minute, on-line video at: http://www.peoplevalues.com.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>How One Person Sold One Billion Dollars Worth of Products</title>
<description><![CDATA[<br />
<br />
By Tim Sales<br />
<br />
If you want to increase the profits in your MLM Business, a good starting place is to sell more products. There are hundreds of different &quot;selling tactics&quot; being taught, but I have always found this one specific approach to work like magic.<br />
<br />
How in the world could ONE person sell a billion dollars worth of products? He knew his product...and he knew it well. The one thing that snagged my attention was &lsquo;how well he knew his product&rsquo;.<br />
<br />
Which comes first; knowledge of your product...or selling a billion dollars worth of it? Obviously, knowledge of your product comes first.<br />
<br />
This MLM training article is about the important Communication Quality called, &quot;Know what you're talking about.&quot;<br />
<br />
The MLM professional must possess a specific group of characteristics in order to truly have success in speaking with customers and selling products.<br />
<br />
I call these characteristics the 10 Communication Qualities. Being knowledgeable about these qualities and having the proper and correct MLM training to learn them, you will be amazed at how many prospects and customers will be interested in your MLM business and/or products.<br />
<br />
I watched a TV infomercial of a gentleman selling cutting knives.  I was greatly impressed with the knowledge of the sales persons&rsquo; presentation.  I could tell he knew everything one could know about his product.  <br />
<br />
I was listening intently, at the beginning, trying to find a hole in what he was talking about. The more I listened, the more I could see and hear; &lsquo;this man knows about knives&rsquo;!  <br />
He demonstrated to me why he was right.  He discussed it clearly.  Anyone could have understood it. <br />
<br />
He presented several demonstrations with his knives; everything from cutting a can in half to cutting other knives in half with his knife.  He did this without making me feel stupid for my lack of knowledge about knives.  He was not too assertive, (Communication Quality #4).  The more I watched this man, the more I realized he was using all 10 of the Communication Qualities.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Rarely have I seen all these qualities in one person.  By the way he delivered his knowledge, I could tell he had researched everything about his knives. He explained what a good knife was, told where the largest cost is in a knife, and why you (the listener) didn't need to have that in your kitchen knives. He gave a &quot;no questions asked, money back guarantee.&quot; That certainly sounded like he was &quot;interested&quot; in me. I bought the whole set of knives.<br />
<br />
I was intrigued with his charisma; I started researching him, and guess what I found? He has sold over one billion dollars worth of goods! NOT through a downline of thousands of people...or a company with hundreds or thousands of stores... he personally has sold a billion dollars worth of goods!<br />
<br />
His name is Ron Popeil. His mother and father split up when he was three. Neither parent wanted him or his brother. He grew up on the streets in the Bronx.  At 16, he visited his dad in Chicago and got a job working in a small kitchen appliance factory. Walking home one day, he passed by a place in Chicago called Maxwell Street; which is the equivalent of a dirty flea market today.<br />
<br />
The main things sold on Maxwell Street were stolen goods.  As he watched the people selling their stolen goods and the people buying them, he got an idea. The next day he bought some of the items from the appliance factory where he worked at wholesale.  He then went to Maxwell Street and sold them. As he describes it, &quot;I had never been loved as a kid - I finally found love. It was with my customers. I made a connection with them.&quot;<br />
<br />
He found out about state and county fairs...and mastered those. He volunteered to do live demonstrations inside of stores that carried the manufacturer's products. He mastered selling products &lsquo;live&rsquo; in stores, and then graduated to live television networks that sold the products. His company&rsquo;s name is Ronco. He's the man who came up with, &quot;It slices and dices... but wait, that's not all...you'll also get...&quot; and &quot;If you order now you get absolutely FREE...&rdquo; To date, he has personally sold over one billion dollars worth of products.<br />
<br />
Because he was the one working in the factory making those knives, he KNEW HIS PRODUCT!<br />
<br />
My whole interest in this was stimulated by his knowledge of knives. It was THIS quality of &quot;know what you're talking about&quot; that jumped out and grabbed my attention. When you know what you're talking about, prospects really admire it because your knowledge can help them get what they want.<br />
<br />
Your downline will also greatly admire you if you know what you're talking about...and they will follow you.  If you invent answers to their questions (instead of knowing what you're talking about); they quickly learn you will say anything (truth or not) to get them to buy the product or sign up in your downline...and they won't.<br />
<br />
You do not have to work at a manufacturer to know all about the products you are selling in your MLM business. You don&rsquo;t have to have a master's degree in nutrition to sell a nutrition product. The thing that impressed me the most was that Ron Popeil talked in such simple language that everyone could understand.<br />
<br />
He never tried to impress his audience with big words. He would say things like, &quot;The steel this knife is made out of is tough; look how tough it is&quot;, then he would demonstrate it. He didn't try to explain the difference between anodizing and case hardening.<br />
<br />
Instead, he would demonstrate for you what he wanted to communicate. It's the sign of a true communicator, to know everything about something, and to communicate it simply. Make it very easy for the prospect to make a decision.<br />
<br />
Be knowledgeable about your MLM business. Know everything there is to know about the products you sell. When you find people who can benefit from your business and/or your products, you can confidently help them get what they want. It's this kind of knowledge that really pays you in network marketing.<br />
<br />
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Make a Living in your Underwear</title>
<description><![CDATA[<br />
<br />
By Angela Bailey<br />
<br />
Bill finished college in May. It was a beautiful ceremony, and the culmination of many hard years of study. &ldquo;So what are you going to do now?&rdquo; I asked him, over a cup of coffee in a local cafe. &ldquo;Get a resume together and start looking for jobs&rdquo; he replied. That&rsquo;s the reply of about 99% of the people graduating from college. It&rsquo;s the way we are socially programmed to think. It&rsquo;s the same thing everybody else does. This doesn&rsquo;t necessarily make it the right thing to do. I believe if you have a reasonable amount of intelligence and an entrepreneurial spirit, there are far better ways to make a living. People have the attitude that I need to work hard to support my family. In my opinion, it&rsquo;s all for nothing, if you can only enjoy time with your family a small portion of your life. When I am gone, I don&rsquo;t want my kids to know me as a good provider, I want to be remembered as a good father. I cannot be a good father when I am a serving and making another person wealthy and I am never around to interact with them.<br />
<br />
Goals<br />
<br />
The first thing you need to accomplish is to set some goals for yourself, I can&rsquo;t stress enough how important goals are in your life, set personal goals and spiritual goals. Goals will give you something to shoot for. Write them down and read them everyday. Don&rsquo;t set unrealistic goals (i.e. I want to make 20,000 a month in three months). Start small young man and meet the reachable goal. Then set another one and meet that. Be specific in your goals and structure the steps to meet them; don&rsquo;t write a goal like&hellip;I want to be a millionaire. We all want to be millionaires, but we have to be a thousandaires first. There are plenty of books and articles on writing goals. Your first assignment or goal will be to write down a set of goals, the steps to reach them, and read them everyday. It will be the motivation to keep you on track.<br />
<br />
Your Passion<br />
<br />
What is your passion? What do you have or what can you create that others will pay you for? Can you create art that people would love to have hanging in their home? Can you create music that others would love to listen to? Can you write computer programs that others just can&rsquo;t live without? Can you make beautiful websites? Can you write informational articles? There are no limits, choose something that you are very passionate about that others will pay you for, and then monetize it. At first, you might have to get a job while you monetize your passion. Take baby steps to start a goal to make an additional $10.00 a month with your passion.  Once you reach it, bump it up to $50.00, keep this momentum going until you are able to quit your regular job and do your passion full-time.  Then you will be successful<br />
<br />
<br />
<br />
<br />
<br />
<br />
Obstacles<br />
<br />
Ponder these next seven words carefully, &ldquo;As you think, so shall you be.&rdquo;  Thoughts are things, if you think you can, then you will. If you think you can&rsquo;t, then you won&rsquo;t. Get rid of the obstacles that you have conditioned yourself to believe. It drives me crazy when you hear people sabotage themselves by blaming things that have happened in the past for the reason they cannot succeed in the future&hellip;I&rsquo;m not smart enough, I never had a chance, I was raised in the ghetto, I&rsquo;m too poor, I&rsquo;m too short, too old, too young&hellip; enough with the excuses. Quit using other people and other events for excuses why you can&rsquo;t do something or are unable to succeed; it&rsquo;s all too easy to do this. The other choice takes a little effort and in reality the person down deep inside really doesn&rsquo;t want to change or improve themselves, they just want to use excuses. Think about this parable; imagine yourself in the back of a truck riding down a dirt road. You are now standing in the bed of this truck looking out the back seeing the trail in the dirt from the tires. These tracks in the dirt are your past. Now think about what is moving the truck forward, it&rsquo;s the engine. Consider this engine as the driving force of YOU, to improve your life, to become successful. Now ask yourself, do the tracks the tires are leaving in the dirt make the truck go forward?  The answer, of course, is NO; so enough with the excuses of things that have happened in the past. It is now time to start moving forward.<br />
<br />
Residual or Passive Income<br />
<br />
When another company owns you, in other words trading your time for money, you only get paid while you are working. Wouldn&rsquo;t it be nice to make money all the time? This is the definition of passive or residual income. The simplest example of this is having money in a mutual fund drawing interest. It doesn&rsquo;t matter if you&rsquo;re sleeping, eating, playing with your kids, or whatever, you are always making money. This is what you must set in place to make a living and be able to do what you enjoy doing. Again, going back to your passion; write a software program and put it on a web site where people can pay for it and download it, so it will generate money at all times. Put some photographs on a site that people can buy, create a web site that generates a massive amount of visitors and sell your ad space. There are thousands of ways to create residual income, try them out to see which ones work for you. Generate multiple sites, put different items on them, and get rid of the ones that don&rsquo;t work, and keep and duplicate the ones that do.<br />
<br />
Success and Failure<br />
<br />
&ldquo;Before success comes in any man&rsquo;s life he is sure to meet with much temporary defeat and, perhaps, some failures. When defeat overtakes a man, the easiest and most logical thing to do is quit. That is exactly what the majority of men do.&rdquo; - Napoleon Hill<br />
<br />
&ldquo;Being challenged in life is inevitable, being defeated is optional.&rdquo;- Roger Crawford<br />
<br />
&ldquo;Defeat never comes to anyone until they admit it.&rdquo;- Josephus Daniels<br />
<br />
&ldquo;Develop success from failures. Discouragement and failure are two of the surest stepping-stones to success.&rdquo;- Dale Carnegie<br />
<br />
Keep in mind if you are not failing, then you are not moving forward, so don&rsquo;t get discouraged, keep the &lsquo;strong will&rsquo; going and you are destined to succeed. One of the biggest fears that will go through your mind is&hellip;I don&rsquo;t have anything to offer others, maybe, getting a job is the best option for me. Don&rsquo;t fall into this line of thinking; it is part of the social programming you are accustomed to. You already know that getting a job is not the option you want to take. Don&rsquo;t listen to others who try and discourage you, &ldquo;That is crazy talk, that won&rsquo;t work, just get a job!&rdquo;  The reason so many people, including family members, try to discourage you, is that when you try to do something to better yourself, it makes others feel guilty. You&rsquo;ve heard the old saying, &lsquo;Misery Loves Company&rsquo;; they try to discourage you. Learn to trust your Intuition, even if the whole world is telling you it can&rsquo;t be done. Years from now, when you look back as a successful Work at Home entrepreneur, you will be grateful you had the intestinal fortitude to stay on the straight and narrow and become a success.<br />
<br />
Angela Bailey lives in Houston, TX with her 4-year-old son. She does freelance writing and Internet Marketing for a living. Her hobbies include Yoga, Meditation, and Cooking. Angela's Blog lists legitimate work from home opportunities go to http://findworkfromhome.com.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
</item>

<item>
<title>Are Leaders Born Or Made?</title>
<description><![CDATA[<br />
<br />
By Wally Bock<br />
<br />
For centuries people have debated whether leaders are born or made. Several decades ago researchers started trying to answer this question. The debate goes on, even though we know the answer.<br />
<br />
It turns out to be a little of both. Leaders are &lsquo;sort of&rsquo; born and they are always made. Knowing the details will help you develop effective leaders for your company.<br />
<br />
Leaders are &lsquo;Sort of&rsquo; Born<br />
<br />
There's only one thing a person needs to actually be born with in order to be a leader later in life; that is intelligence. A leader needs to be smart.<br />
<br />
Effective leaders are not necessarily the smartest people in the room, or the company, or even on the team. They have to be smart enough to do the job they are assigned.<br />
<br />
The kind of person the potential leader is when he or she becomes an adult is very important. The person who emerges from adolescence into young adulthood has the psychological and character traits they'll demonstrate for the rest of their life. Some of those characteristics matter for leadership.<br />
<br />
By the time a person reaches adulthood, we can tell if they know how to help other people achieve results. That, after all, is what we expect leaders to do. We expect them to achieve success through a group. We expect them to help their subordinates grow and develop.<br />
<br />
When a person becomes an adult, we can tell if they want to achieve objectives or if they just want to go along and take it easy. We expect leaders to be responsible for achieving results. You can have a marvelous life without a results focus; however, if you're going to lead successfully, you have to have the drive and willingness to be measured by the results of your leadership.<br />
<br />
Upon reaching adulthood, we can tell if they are willing to make decisions or not. Lots of people wake up every day and let the world happen to them. Leaders must be able and willing to make decisions that affect themselves and others.<br />
<br />
When achieving adulthood, we can tell if they have the basic qualities that we expect leaders to have. We can determine if they're smart enough to do the job. We can tell if they are willing to help others to achieve results as a group. We can tell if they will make decisions.<br />
<br />
Those things are essential. People who have those qualities can learn the multiple skills it takes for them to become effective leaders.<br />
No one emerges from the womb or from adolescence with all the skills in place to be an effective leader, no matter how they measure up on the key essentials. Everybody has to learn the job. That's why leaders are always made.<br />
<br />
Leaders are Always Made<br />
<br />
Leadership can be learned by anyone with the basics. There is a lot to leadership that cannot be taught.<br />
<br />
Leadership is an apprentice trade. Leaders learn about 80 percent of their craft on the job.<br />
<br />
They learn from watching other leaders and emulating their behavior. They choose role models and seek out mentors. They ask other leaders how to handle situations.<br />
<br />
Leaders improve by obtaining feedback and using it. The best leaders seek feedback from their boss, their peers, and their subordinates. They modify their behavior so they are able to obtain better results.<br />
<br />
Leaders learn by trying things out and then critiquing their performance. The only failure they recognize is the &lsquo;failure to learn from experience&rsquo;.<br />
<br />
In their book, Geeks and Geezers, Warren Bennis and Robert Thomas identify the special power of what they call &quot;crucibles.&quot; These are trials that teach hard lessons which leaders use as the basis of their strength in later crises. Many of these events can be called &quot;failures,&quot; but leaders turn the bad situation to good by learning from it.<br />
<br />
Effective leaders take control of their own development. They seek out training opportunities that will make a difference in their performance.<br />
<br />
Effective leaders look for training programs that will help them develop specific skills they can use on the job. Then, when they return to work, they devote specific, deliberate effort to mastering in real life what they have learned in the classroom.<br />
<br />
Marshall Goldsmith and Howard Morgan studied the progress of 88,000 managers who had been to leadership development training. The people who returned from the training, talked about it, and did the deliberate learning applications, were judged as becoming more effective leaders. The ones, who didn't, showed no improvement.<br />
<br />
If you're responsible for leadership development for your company, you should structure your support for your leaders to recognize that most leadership learning happens &lsquo;on the job&rsquo;. Help people develop leadership development plans. Help them select specific skills training.  Then work on transferring skills from the training to the job. Help them find role models, mentors and peers to discuss leadership issues.<br />
<br />
Help your leaders get feedback from their boss, peers and subordinates. Work to create the culture of candor that will make that feedback helpful and effective.<br />
<br />
Don't stop there. Make sure you evaluate your leaders on their leadership work. Reward them.  Hold them accountable for accomplishing the mission through the group. Hold them accountable for caring for their people and helping them grow and develop.<br />
<br />
A Leader's Growth is Never Done<br />
<br />
Leadership learning is a lifetime activity. You are never done. There's always more to learn. There are always skills you need to improve.<br />
<br />
Effective leaders seek out development opportunities to help them learn new skills. These might be project assignments or job changes. This develops knowledge and skills that can be used elsewhere.<br />
<br />
Effective leaders seek out opportunities that will increase their visibility. Great performances alone will not propel you to the top in your career. You also have to be visible to people who make decisions about promotions and assignments.<br />
<br />
If you are responsible for developing leaders in your company, set up programs to give your leaders both kinds of development opportunities over the course of their careers.<br />
<br />
There is no magic formula for developing quality leaders in your company. By selecting potential leaders with the essential traits, supporting them with training, feedback, on-the-job learning, developmental experiences, and holding them accountable for results, you will have the leaders you need to shape your company's future.<br />
<br />
Wally Bock is an author, speaker, and coach who help leaders improve the performance and morale of their teams. Wally is the author of Performance Talk: The One-on-One Part of Leadership (http://www.performancetalk.com/) and the Three Star Leadership Blog (http://blog.threestarleadership.com/).<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>Sell Your Home Faster with Seller Financing</title>
<description><![CDATA[<br />
<br />
By James MacArthur<br />
<br />
Seller financing opens your home up to an entirely new segment of prospective buyers. The more buyers viewing your home, the quicker you will find that one qualified buyer. Specifically, you will attract more buyers who don't want to or would have a problem getting a bank loan, or those who want a quicker closing or more flexible payment plans than banks offer. Such buyers include the self-employed, who may be great candidates, but are not viewed as favorable by banks, as are W-2 employees. Also, those with credit blemishes, which may be going down the long road of credit repair. Real estate investors are another large group, since they may own many properties with mortgages, which make it difficult to get another mortgage from a bank.<br />
<br />
Banks typically take 30 days to close a loan. With seller financing, YOU make the decision, and it can be done much quicker, thereby removing a buyers contingencies faster, and in effect, leading to a much faster home sale. Make sure you use &quot;Seller Financing&quot; in your marketing and advertising, be it in newspaper ads, flyers, or in the MLS description, regardless of whether you are selling FSBO (For Sale By Owner), or with a real estate agent.<br />
<br />
Other Ideas to Sell Your Home Faster<br />
<br />
Number 1: PRICE IT RIGHT! Not too high, not too low, check comparables and local agents to get the right number. If you are not getting any action after a week or two, you probably have it priced too high.<br />
<br />
If you will be selling FSBO, use a flat rate MLS open listing. For under $500 you can get listed in MLS with no frills. Check the newspaper or call agents to find one who offers this. It will give you much broader exposure and is advertising well spent. Also, strongly consider offering a buyer agent commission of 2-4%, depending on how quick you want to sell and how hot your local market is.<br />
<br />
Put up lots of signs around the neighborhood, especially on weekends. Hold regular open houses. Prepare your house for sale. Keep it neat &amp; tidy. Remove the clutter.<br />
<br />
Sell Your Home for Full Price<br />
<br />
1. Normally a seller will accept a lower price (below market) for all cash, no contingency fast closing.<br />
<br />
2. It will sell for market price if the buyer needs 30-60 days to close escrow, will need to qualify for a loan at a bank, and do a home inspection.<br />
<br />
3. You as a seller should charge even more (above market) if you will be giving seller-financing terms, maybe 5-10% higher than Case 2, or more depending on the terms.<br />
<br />
A Good Investment<br />
<br />
Taking back a note can be a very good investment since you will be making interest on your money, which is usually better than CD's, or money market rates. In fact, you can select the interest rate you want! This is especially appealing if you have no need for the money right now.<br />
<br />
In fact, it is such a good investment, that many investors buy seller carry-back notes. If you have no interest in holding a note, it is common for a home seller to carry-back a note and sell it at the same time as the home closing occurs. This is called a simultaneous closing.<br />
<br />
We Buy Real Estate Notes and can facilitate simultaneous closings, call for more info on this. We can also assist in setting the terms of the note so you get the best price.<br />
<br />
Tax Benefits<br />
<br />
When selling a home, under current tax law, if you lived in your home for 2 of the last 5 years, your capital gains will be exempt up to $250,000 (twice that if married). Otherwise, your capital gains will be taxed in the year that you collect the capital gains. If you will have significant taxable capital gains on your home sale, it may be very good for your tax situation to take back a seller carry-back note and spread your sale proceeds over several years, or postpone it for several years. Talk to your tax adviser.<br />
<br />
Steps for Successful Seller Financing<br />
<br />
1. Pull the prospective buyers&rsquo; credit report. Their permission will be needed.  Always review a credit report on each borrower.  It is a small expense.<br />
<br />
2. Can they afford the home, job, income?  If they can&rsquo;t afford it, or have a shaky job or income situation, a foreclosure will be much more likely.<br />
<br />
3. Use a professional to draft the paperwork. Each state has various laws regarding real estate sales, contracts, and mortgages. Use an experienced attorney to draft the promissory note, mortgage, or deed of trust.<br />
<br />
4. Down payment - Sellers usually ask for 10-30% down payment to protect themselves in case the buyer stops making payments and the seller has to foreclose on the loan, and take the property back. The larger the down payment, the more equity protection you, as the seller, have. The buyer will also consider how much money he has put down, if he is in foreclosure and can&rsquo;t make the payments, and wants to walk away from the house. Zero down is very little encouragement for a buyer, should he hit a rough patch.<br />
<br />
5. 1st position or 2nd position - A first position note is much safer for the seller than a second position note.<br />
<br />
6. Set the interest rate above current bank rates.  This will encourage the buyers to refinance down the road.<br />
<br />
Also Read this Article: &quot;Tips for Creating a Seller Carry-back Real Estate Note&quot; at http://www.jmacfunding.com/articles.htm<br />
<br />
Other Alternatives to Seller Financing<br />
<br />
1. Land Contract / Contract to buy<br />
<br />
2. Lease Option<br />
<br />
Disclaimer:<br />
<br />
I am not an attorney, nor a tax accountant, laws vary from state to state, and any advice implied by this paper should be checked with an attorney and/or tax adviser.<br />
<br />
JMAC Funding<br />
PO Box 91472, San Diego, CA 92169<br />
jmac@jmacfunding.com<br />
http://www.jmacfunding.com<br />
(619) 846-1550<br />
<br />
James MacArthur, http://www.jmacfunding.com, is a real estate broker-licensed in the State of California, as well as an investor of real estate and debt instruments. We buy real estate notes and real estate contracts nationwide and make private and hard money loans on real estate in California. Feel free to contact me with any feedback, or if you are contemplating selling a real estate note.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
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<item>
<title>A Sure-Fire Shortcut to Competitive Advantage</title>
<description><![CDATA[<br />
<br />
By Paul Levesque<br />
<br />
All businesses that out perform their competitors have two key characteristics in common: a highly energized workforce, plus hordes of delighted customers that keep coming back. Two nice things to have - but of course everyone knows the reason so few businesses enjoy a clear competitive advantage is because these two things are so difficult to achieve. If it&rsquo;s really that difficult, shouldn&rsquo;t those few businesses that manage to pull it off be absolutely exhausted by the effort? When you take a closer look, (as I have), at those rare businesses that consistently achieve both objectives - flashpoint businesses, as I refer to them - what you invariably see is just the opposite. Employees at all levels seem perpetually fired up, as if every day they&rsquo;re engaged in some kind of fun group activity. Is there some big secret about &quot;energized workers&quot; and &quot;delighted customers&quot; that these flashpoint businesses understand, and everyone else seems to have missed?<br />
<br />
There most certainly is. It has to do with what most people consider the basic difference between &quot;work&quot; and &quot;play&quot;. The first step on a shortcut to competitive advantage is to understand the specific elements that make play so much more satisfying than work.<br />
<br />
Play Element 1: Challenge<br />
<br />
Achieving better bowling scores would be easier if the bowling pins were closer. On the other hand, who would pay to go to a bowling alley where anyone could knock down all the pins every time with ease? Knocking them all down over and over again would quickly begin to feel like the kind of repetitive, pointless activity most bowlers experience at their jobs, and go bowling precisely to get away from it. To be fun, it has to be a real challenge&mdash;that&rsquo;s key.<br />
<br />
In most workplaces, there is not one single well-defined &ldquo;mission&rdquo; that takes precedence over everything else. Instead, there are all kinds of tasks, objectives, and deadlines that often make workers feel they&rsquo;re being pulled in a dozen directions at once. For many, the only real challenge on the job is resisting the temptation to quit.<br />
<br />
Contrast this with flashpoint businesses, where the one crystal-clear overriding mission is to draw business away from competitors by attempting to delight every customer every time. In these businesses, the reason it looks like workers are having fun is because in many ways their work feels like a game with a single, challenging, shared objective.<br />
<br />
Shortcut to Competitive Advantage, Part One: Challenge everyone in your business to think of -outperforming the competition through superior &ldquo;customer care&rdquo; as the primary objective that overrides all others at all times.<br />
<br />
<br />
<br />
<br />
<br />
<br />
Play Element 2: Rules<br />
<br />
Every play activity has it own elaborate set of rules. In a new game, even before play begins, all the rules are carefully spelled out. These rules add to the challenge, and keep the game fair for all.<br />
<br />
In the work setting, the rules are often vague and unclear. They may even seem to shift and change from time to time, based on different situations as they arise. Workers often feel reluctant to take initiatives, unsure if doing so will later earn them praise (for &ldquo;thinking outside the box&rdquo;) or rebukes (for &ldquo;breaking the rules&rdquo;). They tend to adopt a play-it-safe approach.<br />
<br />
By comparison, most flashpoint businesses spell out their values and their priorities&mdash;the rules&mdash;over and over again. &ldquo;Your goal is to delight the customer, but not by doing anything that harms the organization in any way.&rdquo; &ldquo;We want to pull business away from our competitors, but never in an unlawful or underhanded way.&rdquo;<br />
<br />
Shortcut to Competitive Advantage, Part Two: Ensure that your workers understand how the game is to be played&mdash;how, for example, you will be giving them opportunities to come up with their own ideas for enhancing the customer experience. Clarify what constitutes a &ldquo;foul&rdquo; or a violation of the rules.<br />
<br />
Play Element 3: Scoring<br />
<br />
In play activities of every kind, there exists some sort of scoring mechanism that lets the players know immediately how well they&rsquo;re doing. This immediacy is critical. How popular would bowling be if the pins were in the dark, and players never found out their score, how well they played, until it arrived in the mail weeks later?<br />
<br />
This is what it feels like for most workers on the job. They don&rsquo;t find out how well they&rsquo;re doing until the &ldquo;quarterly reports&rdquo; come out, or until their annual performance evaluation meeting.<br />
<br />
Things are different in flashpoint businesses. There, spontaneous positive feedback from happy customers becomes the number-one scoring mechanism. At the same time it also serves as the number-one employee motivator, the basis for endless internal celebration and recognition.<br />
<br />
Shortcut to Competitive Advantage, Part Three: Harvest immediate positive customer feedback by every means at your disposal, (especially informal face-to-face conversation), and direct as much of this feedback as possible to your workers.<br />
<br />
<br />
<br />
<br />
<br />
<br />
Play Element 4: Satisfaction<br />
<br />
Bowlers know before every game that they won&rsquo;t succeed in knocking down every pin every time. Players in every kind of game know they&rsquo;ll never achieve a perfect score&mdash;but this does nothing to diminish their attempts to do so. When their score tells them their performance has moved closer to the unachievable goal, their feeling of satisfaction and accomplishment is profound. There&rsquo;s shouting, &lsquo;high-fives&rsquo; and every kind of exuberant victory dance imaginable.<br />
<br />
Flashpoint businesses also know they won&rsquo;t succeed in delighting every customer every time. When the feedback indicates they&rsquo;ve moved closer to that unattainable objective, the same kind of cheering and celebration erupt. It&rsquo;s something that&rsquo;s almost never experienced in the majority of workplaces, and it&rsquo;s something that&rsquo;s almost routine in flashpoint businesses. They once again have beaten the opposing team, once again the dance of victory unites all of them in their shared accomplishment&mdash;and in their shared determination to repeatedly play the game, and strive together to win another round.<br />
<br />
Shortcut to Competitive Advantage, Part Four: Create a culture of celebration that maximizes workers&rsquo; sense of accomplishment with every &ldquo;rave review&rdquo; from delighted customers. This is the motivational fuel that quickly gains the most powerful competitive edge in any business&mdash;and helps sustain it over the long term.<br />
<br />
Customer-focus consultant Paul Levesque&rsquo;s latest book is, Customer Service From The Inside Out Made Easy (Entrepreneur Press, 2006).<br />
<br />
Copyright Paul Levesque. All Rights Reserved.<br />
<br />
Paul Levesque is available for speaking engagements through http://www.keynoteresource.com 1-800-420-4155. Paul Levesque has more than 20 years' experience as an international customer-service consultant. He has helped hundreds of corporate and small business clients become more customer-focused.<br />]]></description>
<link>http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_CMo_129/user/index.php</link>
</item>

<item>
<title>Why Do I Need To Write A Sales Letter?</title>
<description><![CDATA[<br />
<br />
By Stuart Elliott<br />
<br />
&quot;If You Are Going to be in Business, You Must Know How to Sell&quot;<br />
<br />
In his book, Automatic Wealth, Michael Masterson states that in order to achieve Financial Independence you need to master a financially valuable skill.<br />
<br />
Selling is the number one skill you MUST learn if you are going to be in business. This applies offline too. If you do not know how to sell, you and your business will struggle financially.<br />
<br />
Now, before you give me that stock answer &quot;I don't know how to sell...&quot; think about this: we are selling everyday, whether we sell ourselves, our friends, or the latest film we've just watched.<br />
<br />
Look at this common everyday phrase: - &quot;have you seen x?x?x.  I saw it last night and I...&quot;<br />
<br />
Sound familiar?<br />
<br />
Well, that is selling in a nutshell! Some people do it better than others, but we all do it. With a little bit of training and practice you can soon become a master at it.<br />
<br />
If you do not know how to sell or HATE selling, how can you tell people about your product in a way that makes them want to buy it from you? If they don't buy from you - HOW can you make money?<br />
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Today, the Internet marketplace is jam-packed with plenty of fantastic ideas and wonderful products. Chances are that you have already located:<br />
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* A great idea that you think you can make money from<br />
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* A product that solves a specific problem, and/or<br />
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* An income opportunity to provide to people online<br />
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But the fact is:<br />
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&quot;If you do not know how to sell your products, you cannot turn them into money-producing assets, no matter how great the demand or high in quality they actually are&quot;<br />
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You can't &ndash; period!<br />
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Whether you are selling your intellectual asset, service, tangible goods, yourself, or whatever kind of product or solution you have, unless you have the ability to sell, your product or asset is worth absolutely nothing.<br />
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This may sound a little harsh but it is the cold hard reality. Sure, you may get lucky once in a while but to really become successful&hellip;well, you have to be able to sell.<br />
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Good News.<br />
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All you need for the selling to be done on your behalf is powerful sales copy.<br />
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Take another look at that last statement again because...<br />
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&quot;Your Sales Letter is Your Sales Person&