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Instant Success
by Ward Tipton
Instant Noodles are probably one of the greatest inventions of all times. The strange thing is that they really are not instant and really are not a new invention. They are just the same old noodles in a new package and marketed a little differently.
There has to be a lesson to be learned when this product is given a closer inspection. Here is something (the noodle) that is hundreds, maybe even thousands of years old. Yet it is now one of the most profitable food niche markets in existence today. Whether it is ramen, canton, bihon, pancit or whatever name it is known by locally, the concept is actually very amazing.
Anyone can purchase these same noodles for much cheaper if they buy them in bulk; bulk in this case being buying them by the kilo or by the pound. Throw in a little bouillon cube and voila, instant success.
So what is the lesson to be learned here from this marketing wonder? Is it that everybody needs to find a product that is hundreds or thousands of years old? That is hardly the case. The whole point is that anything can be sold and profited on if it is packaged correctly.
Who was the first one who packaged the noodles in portions that were suitable for one person? While nobody may know their name, it is certain that it could be looked up. Either way, if they patented the idea, there is a strong chance that they are not among the working-class people anymore.
Somebody once said that everything worth being invented has already been invented. This is probably not the case either. The sad fact of the matter is that most people will not ever come up with a patentable idea that will allow them to retire in the lap of luxury.
The whole idea behind marketing; whether it is marketing an idea, a product or information on the internet, or providing something tangible in a store; the concept is the same. Marketing and recognizable packaging has a lot to do with it, but it is mostly in the presentation.
These people offered nothing at all that was new. They repackaged it and advertised it as a convenience. Given the hectic pace in the world today, that concept is what sold the product. They knew what buttons to push to get people to buy.
It can be said that not everybody is going to have a life-changing idea or concept. That does not mean that they cannot get rich with the proper marketing. Finding a product that can be sold is an important factor. Creating a need or a desire is as important to success as is creating a sense of urgency to have that one product in particular. Closing the deal is easy when everything is packaged and presented properly. Making sure that the product is easily recognizable will generate return business, but that is another article.
Ward Tipton has been writing SEO and SEM materials for over three years now and has recently become involved in providing new and unmatched materials by an actual Work Team comprised of professional writers, technicians, engineers, editors, Internet Marketers and a gathering of talent heretofore unmatched in the world of Internet Marketing. Visit Ward at http://wardtipton.com.
Instant Noodles are probably one of the greatest inventions of all times. The strange thing is that they really are not instant and really are not a new invention. They are just the same old noodles in a new package and marketed a little differently.
There has to be a lesson to be learned when this product is given a closer inspection. Here is something (the noodle) that is hundreds, maybe even thousands of years old. Yet it is now one of the most profitable food niche markets in existence today. Whether it is ramen, canton, bihon, pancit or whatever name it is known by locally, the concept is actually very amazing.
Anyone can purchase these same noodles for much cheaper if they buy them in bulk; bulk in this case being buying them by the kilo or by the pound. Throw in a little bouillon cube and voila, instant success.
So what is the lesson to be learned here from this marketing wonder? Is it that everybody needs to find a product that is hundreds or thousands of years old? That is hardly the case. The whole point is that anything can be sold and profited on if it is packaged correctly.
Who was the first one who packaged the noodles in portions that were suitable for one person? While nobody may know their name, it is certain that it could be looked up. Either way, if they patented the idea, there is a strong chance that they are not among the working-class people anymore.
Somebody once said that everything worth being invented has already been invented. This is probably not the case either. The sad fact of the matter is that most people will not ever come up with a patentable idea that will allow them to retire in the lap of luxury.
The whole idea behind marketing; whether it is marketing an idea, a product or information on the internet, or providing something tangible in a store; the concept is the same. Marketing and recognizable packaging has a lot to do with it, but it is mostly in the presentation.
These people offered nothing at all that was new. They repackaged it and advertised it as a convenience. Given the hectic pace in the world today, that concept is what sold the product. They knew what buttons to push to get people to buy.
It can be said that not everybody is going to have a life-changing idea or concept. That does not mean that they cannot get rich with the proper marketing. Finding a product that can be sold is an important factor. Creating a need or a desire is as important to success as is creating a sense of urgency to have that one product in particular. Closing the deal is easy when everything is packaged and presented properly. Making sure that the product is easily recognizable will generate return business, but that is another article.
Ward Tipton has been writing SEO and SEM materials for over three years now and has recently become involved in providing new and unmatched materials by an actual Work Team comprised of professional writers, technicians, engineers, editors, Internet Marketers and a gathering of talent heretofore unmatched in the world of Internet Marketing. Visit Ward at http://wardtipton.com.
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