|
Get Your Subscribers to Buy Your Products!
by Benjamin Seow Chu Yan
It is a widely known fact that marketers are always approached for refunds. This is a very usual occurrence in the market. Generally, about 25 to 100% of the customers who purchase your products will ask you for a refund for whatever article they bought from you.
Your customers could ask for refunds on any article for a wide variety of reasons, but the most common requests for refunds usually occur when people want to return something they bought because of the hype surrounding it, but do not think it worthwhile after purchasing. These refund requests cut down on the profits you initially thought you had made. Thus, you should have a way to decrease this return and refund business as much as you can. This is how:
Make sure that you do not surround your products with too much undeserved hype. You will naturally want to talk only about the positive features of the product you are selling and make it seem better than it actually is or in comparison to all other products in the same group. If you make your product seem like it is the next best thing since sliced bread, you are bound to overexcite your customers’ expectations. When it fails to satisfy these expectations, your subscribers will want to return the product and demand a refund. So, it is actually better to state exactly what the advantages of the product you are selling are and not go overboard in trying to make it sound too good. Be clear about your offers and don’t promise effects your product won’t be able to deliver. Only give your customers what you’re sure you can give them. This will increase their faith in your shop and products and increase your goodwill.
If you have a payment processor, when you send confirmation emails to your subscribers, make sure that you clearly state that their credit cards will be billed by your company. If you don’t have one but use a third-party payment processor instead, then ensure that you mention in the confirmation email what name will appear on your customers’ receipts and credit card bills. You could also include this vital information on the download page or thank you page of your website. Since clients do not remember buying anything from the other company, they ask for a refund, and this leads to loss of business. Thus, by being careful, you can reduce the refund requests.
Include a Frequently Asked Questions (FAQ) page on your website, and deal with the most important issues on this page. People lose business when they fail to reply to all the emails sent by subscribers regarding a purchased product, which makes the client want a refund. Hire an assistant who will handle all the mail and phone calls, so that your subscribers have prompt answers to all their questions regarding uses/features of a product they bought from you. When your customers have their questions answered promptly, they will be much less likely to request a refund.
Benjamin Seow is the Founder of NETPRENEURCOLLEGE.COM.
Visit his website at http://www.NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs.
It is a widely known fact that marketers are always approached for refunds. This is a very usual occurrence in the market. Generally, about 25 to 100% of the customers who purchase your products will ask you for a refund for whatever article they bought from you.
Your customers could ask for refunds on any article for a wide variety of reasons, but the most common requests for refunds usually occur when people want to return something they bought because of the hype surrounding it, but do not think it worthwhile after purchasing. These refund requests cut down on the profits you initially thought you had made. Thus, you should have a way to decrease this return and refund business as much as you can. This is how:
Make sure that you do not surround your products with too much undeserved hype. You will naturally want to talk only about the positive features of the product you are selling and make it seem better than it actually is or in comparison to all other products in the same group. If you make your product seem like it is the next best thing since sliced bread, you are bound to overexcite your customers’ expectations. When it fails to satisfy these expectations, your subscribers will want to return the product and demand a refund. So, it is actually better to state exactly what the advantages of the product you are selling are and not go overboard in trying to make it sound too good. Be clear about your offers and don’t promise effects your product won’t be able to deliver. Only give your customers what you’re sure you can give them. This will increase their faith in your shop and products and increase your goodwill.
If you have a payment processor, when you send confirmation emails to your subscribers, make sure that you clearly state that their credit cards will be billed by your company. If you don’t have one but use a third-party payment processor instead, then ensure that you mention in the confirmation email what name will appear on your customers’ receipts and credit card bills. You could also include this vital information on the download page or thank you page of your website. Since clients do not remember buying anything from the other company, they ask for a refund, and this leads to loss of business. Thus, by being careful, you can reduce the refund requests.
Include a Frequently Asked Questions (FAQ) page on your website, and deal with the most important issues on this page. People lose business when they fail to reply to all the emails sent by subscribers regarding a purchased product, which makes the client want a refund. Hire an assistant who will handle all the mail and phone calls, so that your subscribers have prompt answers to all their questions regarding uses/features of a product they bought from you. When your customers have their questions answered promptly, they will be much less likely to request a refund.
Benjamin Seow is the Founder of NETPRENEURCOLLEGE.COM.
Visit his website at http://www.NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs.
