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Creating Top Quality Video for Your Web Content
by Virginia Culp
Home made Web video used to be a bit of a joke. Unless you were either putting up a home video for folks to laugh at or you were an aspiring pornographer, most of the content was low quality, badly-framed junk with scratchy sound. Those days are past, with the explosion of YouTube, affordable digital video cameras, microphones for Web content and user-friendly software to put all the parts together. Now, just plain folks can create quality video content.
Whether you want to create short commercials, full-length infomercials, teaching/training pieces, entertainment with a message or testimonials, the technology and skill you need is easy to acquire. While there are now plenty of folks willing to grab a big chunk of your cash to show you how, you can do a bit of your own research and weed out the "overpromise and underdeliver" types yourself. You'll need to understand the basics of why you should use video, common mistakes that result in failed videos, cameras, lighting, microphones, composition and editing.
Once you have a decent understanding of the basics, you'll have an easier time of getting from idea to finished product if you plan out your work. Creating a screenplay may seem daunting to the new director/producer, but it's nothing more than a plan to make your production as simple and smooth-running as possible. Just watching television, with an eye to what the folks who created what you see did to prepare, will help you understand the process. Every show, commercial, PSA (Public Service Announcement), etc., began as a written description.
The technical part of compressing and decompressing your video for the Web (codecs) may seem difficult to master, but a bit of common sense and practice will get you where you want to go -- online! Without getting too technical here, what you want to accomplish will help you decide which format and codecs to use. Screen resolution, bit rates and the like will make more sense once you've tried a few combinations and can understand the results.
Whatever your goal in making video part of your online presence, it's nice to know that things are much easier these days to get you there. Advances in digital video for the Web, some of them appearing in just the last six months, mean that you could be ready for your close-up in no time flat! Quality video content is the future of the Internet -- make your move to multimedia before you miss out!
Ginny Culp, with the help of Steve Robertson, has produced another in her series of Internet Marketing infoproducts: [http://www.videobootcampebook.com/ ]The Video Bootcamp. If you're serious about turning your ideas, content, messages or testimonials into quality video content, go NOW to http://www.videobootcampebook.com/
Home made Web video used to be a bit of a joke. Unless you were either putting up a home video for folks to laugh at or you were an aspiring pornographer, most of the content was low quality, badly-framed junk with scratchy sound. Those days are past, with the explosion of YouTube, affordable digital video cameras, microphones for Web content and user-friendly software to put all the parts together. Now, just plain folks can create quality video content.
Whether you want to create short commercials, full-length infomercials, teaching/training pieces, entertainment with a message or testimonials, the technology and skill you need is easy to acquire. While there are now plenty of folks willing to grab a big chunk of your cash to show you how, you can do a bit of your own research and weed out the "overpromise and underdeliver" types yourself. You'll need to understand the basics of why you should use video, common mistakes that result in failed videos, cameras, lighting, microphones, composition and editing.
Once you have a decent understanding of the basics, you'll have an easier time of getting from idea to finished product if you plan out your work. Creating a screenplay may seem daunting to the new director/producer, but it's nothing more than a plan to make your production as simple and smooth-running as possible. Just watching television, with an eye to what the folks who created what you see did to prepare, will help you understand the process. Every show, commercial, PSA (Public Service Announcement), etc., began as a written description.
The technical part of compressing and decompressing your video for the Web (codecs) may seem difficult to master, but a bit of common sense and practice will get you where you want to go -- online! Without getting too technical here, what you want to accomplish will help you decide which format and codecs to use. Screen resolution, bit rates and the like will make more sense once you've tried a few combinations and can understand the results.
Whatever your goal in making video part of your online presence, it's nice to know that things are much easier these days to get you there. Advances in digital video for the Web, some of them appearing in just the last six months, mean that you could be ready for your close-up in no time flat! Quality video content is the future of the Internet -- make your move to multimedia before you miss out!
Ginny Culp, with the help of Steve Robertson, has produced another in her series of Internet Marketing infoproducts: [http://www.videobootcampebook.com/ ]The Video Bootcamp. If you're serious about turning your ideas, content, messages or testimonials into quality video content, go NOW to http://www.videobootcampebook.com/
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