Home Business The Easy Way - GMa Update http://www.blogmoneymiracle.com en-us EasyRSS
By Carol Solomon

If you want to market your business on the internet, building your business with email newsletters is an extremely important skill.

One reason that email newsletters are so effective is it keeps you, (and your service), in the minds of your potential clients. When your potential clients are ready, and they have a need for your service, they will contact you.

Connecting with people through email newsletters takes a special kind of skill. Email newsletters create familiarity and comfort with the readers. The main purpose of an email newsletter is to build a relationship with your subscribers.

REMEMBER: It is not your readers' job to remember you. It is YOUR job to make sure they do not forget you.

Since I like to respect your time (and follow my own advice), here are eight ‘quick tips’ to increase your success and profit in writing for email newsletters:

1. Spell it out. People want "step by step" instructions – it makes any task seem easier and more manageable. If you can tell someone "how to" solve a problem or manage a difficult situation in steps, your newsletter WILL be read.

2. Send it out often. Many coaches think they do not have time, (or words), to write a newsletter more than once per month. However, anyone who has survived to adulthood has enough material to write for a lifetime :-). Keeping it short and sending it out more often gives people more opportunities to contact you.

3. Give your readers a consistent product with a consistent format. Consistency builds trust and confidence. The number one reason people buy something is trust and confidence in the person making the offer.

4. Make many offers. Put an offer for your services in every issue and encourage people to contact you. Offer different products and services – for example, some clients want individual coaching, others prefer a group. I offer both.

5. Some people will never hire you, but they will purchase an ebook or a teleclass. Find out what your readers want and create it for them.

6. Offer something free (and valuable) – a free consultation, teleclass, or a special report. Even if your readers do not take you up on it, it is beneficial to offer something – your readers will remember that you offered a gift.

7. Don't forget how valuable your information is to people who do not have it. Most professionals underestimate the VALUE of what we know. Personally, I think that the work we do is BEYOND the value of money – how can you put a value on helping someone build a business or be more effective in their life and work?

8. Be patient. You are building a relationship with your readers. It can take about 1000 subscribers before you start seeing income. Once you get that first client Health Fitness Articles, you will never look back.

To get free (and short!) Tech Tips delivered to your inbox - go to Tech Tips for Coaches (http://www.techtipsforcoaches.com/). A few short years ago, Carol Solomon, Ph.D. (http://www.easycoachingwebsites.com/), had ZERO technical knowledge - in fact, she could barely send an email. She adopted the mantra "if other people can do it, then I can do it too." She now trains others who are challenged in the world of technology, but want to use the internet to catapult their businesses.

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By Mal Keenan

There Are three Strategies You MUST Follow in Order to Build a Profitable Opt-in Email List...

Ask any internet marketer worth asking; they will tell you that the money is in the list, email list that is.

You have probably read of online marketers making a small fortune from their own lists of eager subscribers; sounds like it is simply a case of buying a list or building it through web traffic and then cashing in through sending a series of emails. This is frankly not the case! Building a profitable opt-in email list takes time and effort mainly in building trust with your subscribers, enough for them to feel comfortable adding their payment details to buy your product or service. This does not happen overnight.

Here are three ways that will help you build a profit-pulling list of hungry subscribers:

1. Write and submit articles - There is no better way to build your reputation as an expert in your field than to write and submit articles to the article databases. The byline of the article is the perfect place to put a link to your opt-in form or straight to your product page where you will give your visitor an opportunity to subscribe to your list. If they see you as an expert, prospects are more likely to subscribe to your list. You have begun to build trust, as well.

Many visitors to my site put my name in Google to see exactly who I am. When they finds 1000s of references to my name built over many years online, mostly through written articles, then they feel a lot more comfortable dealing with me.

2. Know Your Product or Service - It is extremely important that you know your product in order to inspire confidence in your subscribers and compel them to reach for their credit cards. It is also essential that you are confident in the quality of your product or service. If you think you are selling crap, it will come across in your emails even if you write top class copy. Your subscribers will sense that something is not quite right.

3. Only recommend quality products and services to your subscribers - I am referring to products besides yours. One great way to build more profit into your list is to recommend other products similar to your own. However, beware, the quickest way to ruin your reputation and ensure the downfall of your email lists' ability to pull in profits is to recommend inferior products or services. I tend to stick to the maxim "If I don't use it myself and find it useful I won't recommend it to others". You cannot go wrong if you keep to this principle.

The idea of drafting an email within minutes, sending it to my list, and watching orders flood into my email inbox has always appealed to the lazier side of my character and is a dream come true.

Email marketing truly is the lazy mans way to riches BUT it does take a lot of work, Find Article, preparation, and care in maintaining a quality list of subscribers. By following the points above, it can help you make this a reality.

Mal Keenan is publisher of Home Business Tips Newsletter. Check it out for tips on how to get Started Earning a Full-time Income from Home: Work from home internet business opportunities Newsletter (http://www.home-business-tips-newsletter.com/) To Find Out What Was My Greatest Lucky Break in My Six Years of Frustration check out: New home based business opportunity (http://www.freeadvertz.com/)

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By Wendy Maynard

Let us just start by saying that you MUST have a website, no ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. In addition, you are missing so many potential sales and marketing opportunities if you do not have a website.

A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; thousands of people who are searching for EXACTLY what you have to offer can see it; and it works as your sales force 24/7. In addition, it can be expanded and changed over time.

A website is a crucial marketing tool that can do the following for your business:

-Increase your visibility and credibility.

-Provide instant information and answers to your prospects' questions.

-Show your prospects that "I know how you feel."

-Allow your prospects and customers the ability to see the full spectrum of your services/products.

-Give your site visitors a taste of your personality – you are already building a relationship with them before you ever talk to them!-Tie together all of your other marketing efforts.

-Offer a storefront to sell your info products including reports, books, teleclasses, e-courses, and digital videos.

-Expand your geographic reach to a much broader audience.

-Provide a place for referrers to send their friends and associates.

-Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online.

Ask yourself a question, "If your website were a salesperson, would you fire him or her?" If the answer is "yes," well…we have some work to do! Do not try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. In addition, unless you have a background in web design, your site will look like YOU designed it.

When you hire a firm to design your website, make sure you find a company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products.

Key pages for your website include:

-home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take.

-About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach.

-Services/Products: This is a place where your site visitors can go to find out more about what you are selling.

-Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in touch with you.

-Other Key Pages: Other pages could include Clients (list of your customers), Case Studies (demonstrates who you have helped and how), Testimonials (your customers' raving reviews), Resources (things that your prospects and customers may find helpful.

People do not read websites as if they read a newspaper or book. Instead, they scan until they find a link that looks interesting and then they click on it. Therefore, it is crucial that you make your website pages compelling and make it obvious what a person is supposed to do next. For example, "Purchase now" or "Read more."

On your homepage, start with a compelling headline that speaks directly to your target audience. Next, create a series of "pull" marketing questions or statements for your home page. These are problem-oriented - your prospects should be able to read these and answer, "Yes!” Then, tell your site visitors that they have a way out. Explain exactly what your prospects can do to solve the problems you have just laid out. Always provide a call to action. Be sure to explain EXACTLY what you want your visitors to do. For instance, you may want to get them to subscribe to your ezine, go to a specific page, or to register for a seminar.

In your website, be sure to include pages in your website that give a comprehensive explanation of your services, products, or programs. Be sure to give visitors information about you and your staff, your clients, the way you work, and be sure to include testimonials. I also recommend that you provide a way to capture the names of your prospects. There are many effective online tools to do this. Otherwise, they can move on and you may never hear from them again. So, offer a free report and/or an ezine in exchange for your visitors' contact information.

ACTION ITEM: Do you have a website currently? If you do not yet have a website, what can you do to build an online presence? What pages will you include? If you already have a website Article Submission, is it working for you? What can you do to your current website to improve its selling power? What areas can you add to your website (or plan for a new site) to enhance its stickiness – how can you keep people coming back? Get started now as it can often take weeks or months to overhaul a website to make it a super selling machine.

Wendy Maynard, the Marketing Maven, publishes REMARKABLE MARKETING, a weekly ezine for business owners, freelancers, and entrepreneurs. If you are ready to skyrocket your sales and easily attract customers, subscribe today at http://www.gomarketingmaven.com/ezine.html.

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By Michael Moshkovich

Following is information on why the future of ecommerce sales is promising, and how you can assure yourself of having success with ecommerce sales.

There is no question that over time, ecommerce sales have continued to rise as more and more people turn to the internet for their shopping. It is much easier to take a quick commute to your computer, surf the net for a short while, and purchase what you are looking for than it is to go out to a store for the same thing. Because of this, the future of ecommerce sales is looking bright.

The online market is growing at a level far above that of the retail market, which is making anyone with the need to make money turn to the internet. The problem is you are not the only one in the world with the idea to start an online business. With millions of people turning to the internet to try to strike gold with ecommerce sales, the competition has become increasingly high online.

Anyone can start up an online business with the plan of making a large income. However, because the competition is so steep, people do not realize the effort that is required to make it in the internet business. If you have aspirations of becoming another statistic of someone successfully starting up a business online, you have to be willing to put in the effort to reach out to the public.

Without a doubt, the statistics are in favor of those going into ecommerce sales. In the fourth quarter of 2005, US retail ecommerce sales totaled $26.5 billion. That was an increase of 27.5% just from the third quarter of 2005. Therefore, as you can see, more and more people are shopping online creating the possibility for success in an online business.

With the high competition online, it is essential that you have two things to make it in ecommerce sales; a well thought out plan and a quality marketing campaign. If you create a website without planning whom your target market is, how you will advertise, and how you can keep in contact with customers, you are setting yourself up for failure.

The more in-depth your plan is to begin with, the better your chances will be of succeeding. There is nobody saying you have to stick with your plan throughout your business's existence, but it will help you develop into a moneymaking site. The marketing campaign is the same way. If nobody knows about your business, how do you expect to make money? The more thought out your marketing campaign is, the better chance you have of generating a higher traffic volume.

Despite the high competition in the internet industry, the future of ecommerce sales is bright. As more and more people turn to the internet for their shoppingArticle Search, the availability and need for more online businesses will continue to increase throughout time.

Michael Moshkovich is a web developer and internet marketer who have written over 50 articles on SEO, shopping cart software and PPC marketing. To find out more information about WebCart's seo friendly shopping cart software visits our website (http://www.webcart.net/).

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By Dave Sherwin

This article explores some of the lies and half-truths about automated signups, as well as laying out a strategy for legitimate distributors into your business using the advantage of the internet.

The buzzword in online Network Marketing right now is "Automated signups". To old-fashioned Network Marketers that toil, sweat and bleed to drag new distributors into their businesses they either think automated signups are an illusion, or, once introduced to the concept, they cannot sleep until they figure out how to do it.

So, are automated signups a crock, or the real deal? Automated signups are possible in online Network Marketing, but most of the hype you see about them is simply misrepresentation. For example, I know of several marketers in free programs, or $2 trial signups for example, that have plenty of automated signups. In addition, it sounds great on a web site:

"Through my super duper ultra secret methods I recruited 3,200 people in less than a year!” Sounds great, right? Here is the question: how much does the "guru" with 3,200 free (or very cheap) signups make? Probably very, close to nothing. They usually have a "Wizard of Oz" business- looks great but has no substance. They hope a few of those cheap signups will actually up-grade to a monthly autoship product, but very few do. The prospects were just lottery players joining free programs hoping to strike it rich without doing anything.

Alternatively, have you seen any ads like this: "I'LL BUILD YOUR DOWNLINE FOR YOU!" Somebody who has figured out the key to automated signups usually posts the ads. The problem is they have not figured out how to build a real, solid, duplicating business. One super marketers building the whole thing by themselves built no good down line. It is a house of cards business. Successful online Network Marketing businesses MUST have the following elements:

1. Products that people want, and will pay for with or without an opportunity attached.

2. Great prospecting systems.

3. Duplication. Everybody in the business can do what you do, and teach the simple methods to their recruits.

Network Marketing is about building a large organization of independent associates. Not a large organization of lazy daydreamers.

So how do you get automated signups? There are two ways. The hype; promise the world, beg them into your business strategy, or the real strategy that actually works AND builds a solid, duplicating down line. However, before I reveal the strategy, there are a few things you should have in order first:

1. You must be in a company with low start up expenses.

2. Your product must have sizzle, and be easily demonstrated on a web site.

3. Your product must be affordable, so that people would buy it with or without an opportunity attached.

You may be wondering why I focus so much on the product. It is important to understand that in network marketing there are two ways to make money. One way is a glorified pyramid scheme; the method of making commissions on exorbitant entry fees. I do not like this method and personally, I think it is unethical. The second way is to get a large group of people buying products on an autoship basis, and to recruit an army of customers and customer getters. This makes more sense, and I sleep better at night, knowing my income comes from providing goods to the marketplace, rather than doing aggressive marketing designed to get large amounts of money out of people up front.

Therefore, here are the components you need to get automated signups:

1. A great web site. It has to be STRONG. Ideally, it should include a professional look and feel, a flash presentation, a way of capturing prospects information, and a fear of loss element, such as listing all the people that have joined your business recently.

2. A single product focus. No one will automatically join a company because of a catalog of great products. However, they will sign up for the one outstanding, revolutionary product. You can introduce your catalog later if you have one.

3. A small range of start up options, ideally under $100.

4. An autoresponder system to follow up with your prospects.

Once you have these elements in place, your job is to invite as many people to your web site as possible. Our experience has been 3-5% of visitors will sign up on an automated basis, but that number goes up to 10% if we call web site visitors on the phone.

In addition, we attract great people using this method. They are not lottery players; they are real people who appreciate a good opportunity when they see one. In addition, they appreciate the automated system, and want to know how THEY can do it Science Articles, not how I can do it for them!

Dave Sherwin is an expert network marketer that has discovered how to build a massive global organization using little more than his computer and internet connection. To learn more see:http://escapethematrix.net/x2o

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By Lynn VanDyke

Auto-responders can generate sales, increase customer satisfaction and save you time. You can get innovative ideas on using auto-responders and know why your customers will appreciate you more for it.

When you walk into a department store and the sales assistants are smiling, it creates a sense of camaraderie, which makes you want to return. Personalized attention is the best marketing strategy for improving sales. Everyone likes to feel important and like knowing his or her business is appreciated.

It takes more creativity to generate these kinds of feelings online. Computers and websites can be very impersonal. Auto-responders were developed to help you make sure your website customer knows how much you appreciate their business. They replace the smiles you would give them on a one-to-one basis.

Grinning With Success Customers can be very demanding. They do not like waiting and they want to know their order is being processed quickly. It is just a fact in the marketplace. If you own an online business or have a business where customers can contact you via email, then you probably know how quickly your inbox can fill up with customer emails.

You can pay someone to answer all the emails, but that may not be cost effective. Auto-responders are software programs that will automatically respond to emails with no intervention by you. When someone sends you an email or orders a product from your website, the auto-responder immediately sends a message of acknowledgment.

This assures the customer that he or she is not lost in cyberspace. The customer is smiling with satisfaction and you are grinning with success.

Auto-responders are used as web-based and non web-based programs. The web-based programs run on the server and usually have a specialized script written by the company. Auto-responders attached to email programs usually have programmed pre-set responses to make choices.

The auto-responder has an actual email address. It responds to the customer and gives the customer a way to answer with questions or concerns. However, auto-responders are used in a variety of ways to build business.

- Can send auto-responder emails at predetermined times to maintain contact with the customer

- Used as a way to distribute newsletters and articles to current and potential customers

- Creates mailing lists of email addresses

- Broadcasts advertisements, sales events, and special discount opportunities

- Distributes new product information

- Offer topical courses that are split up over several lessons encouraging repeated customer contact- Send reminders

- Send trial versions of a service you sell

- Use to transmit links that the customer can access and that lead to your website

- Email testimonials about products or services

Auto-responders are used to keep existing customers and generate new business. They are marketing and time management tools. They are also cost effective.

Beaming With Pride Choosing the right auto-responder depends upon your particular circumstances.

- Budget Limitations

- Desire to prevent spam emails being sent from your automated email address collection

- Need for multiple email responses

There are simple and free programs available online, but their capabilities are limited. If you can afford it, the best option is a web-based auto-responder program that offers a large amount of flexibility.

In between the free and web-based programs are stand-alone programs you run with your email program. Whatever program you choose Article Submission, auto-responders will help you create a customer friendly business whether it is online or not. They are a way to show your customers that you and your company strongly value customer relations.

Auto-responders are technology that can also create an opt-in customer base. An opt-in is when a potential customer responds to a pop-up or online form and requests to be added to your customer email list. The uses of auto-responders are unlimited. Anyone who needs to develop a satisfied customer bases should be using auto-responders.

Lynn VanDyke is a highly in-demand SBI Certified Webmaster. She creates web businesses that generate hot, targeted and free leads from all major search engines. Learn more about her and her services (http://www.lynnvandyke.com/).

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By Elaine Currie

You probably think working at home, just you and your computer, in splendid isolation with phone calls diverted to message, would make it impossible for enemies to get to you and disrupt your working day. Well, this works with most enemies but there are two villains who can get past your defenses.

Starting your own Internet home based business can be the best career move you ever make. No other occupation, self-employed or otherwise, can give you the freedom and flexibility you get when you work at home online. You can relax and enjoy working at home in peace managing your time to suit yourself and just concentrate on the important goal of earning money.

Anyone working online from home will tell you, that you might spend all your working time completely on your own without speaking to another human being, you will still encounter enemies who will do their utmost to steal your most valuable commodity: time. Watch out for two particular villains; they are procrastination and loss of focus. If you let either one of them into your life, you will find time vanishing with nothing left to show for the lost hours.

Most people will admit to allowing procrastination to steer them off course. If you know you have to perform a task you do not enjoy, it is only human wishing to postpone it and do something more enjoyable. The Internet is full of enjoyable distractions just a click away from where you are working. If you want to succeed with your Internet home based business, you cannot afford to give in to the temptation to procrastinate. The unwavering exercise of self-discipline is essential for effective time management.

You can strengthen your self-discipline by creating a protective force field around yourself. Make a list of each task you need to complete during the day. Check off each task as you complete it. Allow yourself a small reward in the form of a coffee break, exercise break, or even just an imagined congratulatory pat on the back. Then continue with the next task. As long as you stay focused on the list, the force field will remain intact and procrastination will be unable to attack you or influence you in any way. Set one foot off the list, breach the force field, and that old thief, procrastination, will grab you by the ankle and drag you off into the deep dark Internet forest in less time than it takes to blink.

Procrastination is easy to spot but loss of focus is sneaky. Loss of focus pops out from behind trees and beckons you to make a detour from your planned route. Loss of focus wears many disguises ranging from irresistibly friendly to impressively businesslike. If you manage to catch the bandit and strip away the disguise, you will see the ugly little gremlin for what it really is. If you let loss of focus lead you off the path, you will find yourself miles from home without a trail of breadcrumbs to help you retrace your steps. The minutes will seem to flash by in fast forward. You hear a faint gremlin chuckle as your workday is devoured.

One sure weapon will keep you safe from the ‘loss of focus’ gremlins. It is not really a stun gun, but it acts like one against these gremlins. Fortunately, the weapon is free and you already have it in your possession - it is the bookmark button on your computer. Never make eye contact or try to negotiate with ‘loss of focus’. Immediately, when he pops up, zap him with the bookmark button and he will disappear from your working hours. Better still, he will be held captive until you have finished your work and are ready to deal with him when you choose. Don't be afraid to zap’ loss of focus’ any time he puts in an appearance, it won't hurt him and you will find that this enemy has been transformed into a useful ally through a few hours confinement in your bookmarks folder.

There is no substitute for self-discipline in time management when you are trying to earn a living online, but backing it up with a couple of free weapons Find Article, will help to keep self-discipline strong.

Do you earn money working at home? For more time management tips and useful home business resources visit Elaine Currie's Work At Home Directory (http://www.huntingvenus.com/).

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By Titus Hoskins

Starting a successful Internet home business can be an easy task if you start with the right marketing tools and some basic marketing information. Do yourself a BIG favor and become familiar with these five Essential marketing tools before you start...

Let us start with this one cold fact: creating a successful Internet home business is not an easy task. It takes hard work and a whole lot of strategic planning. Anyone who tells you otherwise is probably trying to sell you something! Building any solid business takes hard work and planning. Why should creating a successful business on the Internet be any different? Just because you are dealing with computers and a worldwide marketplace does not mean it will be easy to construct and build a successful enterprise. It will take some work and effort on your part.

However, knowing what tools to use and some vital marketing knowledge will make your task much easier and much quicker. The Internet does have its own unique tools and methods, which you should be familiar with before you start any web business. Complete knowledge of these marketing tools and information will greatly increase your chances of creating a successful Internet business.

1. Domain Name/Website

You must start with a Domain Name - most marketers either make their domain something catchy and short that visitors will quickly remember such as Digg.com, BestBuy.com, Yahoo!.com, or they will directly tie in their main product or service in the domain such as Hotels.com, YouTube.com, Carloans.com, and so on.

Attach your domain to a well designed and easy to navigate website. Preferably, professionally designed and equipped with all the commercial tools you need like a shopping cart and payment system. Like any business, you must try to accept all the major credit cards and display all the proper trust-building icons such as 'Better Business Bureau'...

Most professional online marketers keep graphics to a minimum and highlight their main benefit or product in a headline at the top of your webpage. You only have a few seconds to impress your prospective customer so summarize your whole site in one short benefit-loaded phrase or slogan. Be precise and direct in your presentation.

2. Keywords/SEO Strategy

Keywords, what surfers’ type into search engines to find what they are seeking on the web, are the real cornerstones of any online website or business. You must find out the exact phrases and words people are using to find your product or service and target these keywords with your online site. Create pages and content on your site to draw in this targeted traffic. As a rule, the more targeted your traffic/visitors are, the greater your conversion rate, i.e. the more sales you will make.

Professional online marketers do keyword research and a whole lot of testing to find the right high converting keywords that virtually guarantees sales. These marketers find the buyers at the right stage in the buying process, where customers already have their minds made up and are ready to buy. For example, someone searching for 'cars' is not as targeted as someone searching for '2007 Ford Mustang with Shelby GT exterior design'.

Savvy marketers use professional keyword research software such as Keyword Elite or use such sites as GoodKeywords, or Overture, (Yahoo! Search Marketing), to find the number of monthly searches for the keyword phrases they target with their sites. Many online businesses outsource their keyword/link building to SEO specialists who do this job for them. These firms develop a long-term SEO strategy of building links to targeted keyword phrases, thus building a successful business in the process.

3. AutoResponder/Opt-in Lists

The AR or AutoResponder is one of the most essential tools to building a successful online business. You must set up an Opt-in system on your site to capture the contact information of your visitors, this will increase your traffic and dramatically improve your sales. It has been proven that it takes 5 to 6 follow-up emails before a customer buys your product or service.

It just makes good business sense. You must build a list of potential customers for your business. The AutoResponder makes this possible and is unique to the online world. You simply place a form on all your webpages to capture the name and email address of your visitors for further follow-up and contact. Instead of a surfer visiting your site just once, you draw them back again and again with special offers, deals or a daily/weekly newsletter.

The key element that makes the AutoResponder such a powerful marketing tool is trust! The Internet is still a very distrustful place. You simply use the AutoResponder and your follow-up system to build trust and a sense of loyalty from your potential customers. Once this relationship of trust is built, running a profitable business online will be easy.

4. RSS/Blogs

Blogs and RSS feeds are essential online business tools. As we saw above, building a trustful relationship is very important to doing business online. Keeping an online Blog or daily journal is another way of building trust and keeping in contact with your customers or clients. Everyone likes to be a part of a group, a member of the club - having a company blog will help keep everyone a member of your business.

Blog and RSS feeds are a way to connect with your visitors or customers. Podcasting and broadcatching (video casting) are excellent ways to connect with your clients. Videos are all the rage right now and savvy marketers are using them in their advertising and marketing. Why should Google and YouTube have all the fun? RSS (Really Simple Syndication; the original acronym stood for Rich Site Summary), will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista, it expects RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.

5. Articles/Syndication Software

People want information first, and products second. Regardless of what is selling or the type of online business you want to create, always keep in mind potential customers want information first and then the sales pitch. Give people good solid information and they will more likely buy from you. You must pre-sell your online business or product.

One of the best ways to pre-sell is by using articles. Simple informative, how-to, 500-700 word articles on all aspects of your online business. Place these articles on your own site and syndicate them around the web by using article distribution software or by submitting to such online article directories as Ezinearticles.com, Goarticles.com, Ideamarketers.com and Articleally.com - make sure you place a link back to your online business within the resource box at the end of each article.

Articles are an effective way of drawing targeted customers to your site or business. Each article is a marketing tool in its own right. Create a whole army of these articles and you will see a marked increase in online visitors and customers.

As mentioned before building a successful online business is not an easy task. It does take some strategic planning and a whole lot of marketing tools with the knowledge to use them properly. However, anyone can create a successful home business with the right equipment and the right attitude. You now have some excellent starting points Psychology Articles, the next step is really up to you.

The author is a full-time online marketer who has numerous niche websites, including two sites on Internet Marketing. For the latest and most effective web marketing tools try www.bizwaremagic.com If you are trying to start a web business, try these excellent free training manuals and videos: www.bizwaremagic.com/Free_Marketing_Courses.htm 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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By Mike Gates

Social bookmarking is one of the hottest Web 2.0 online trends. The concept of social bookmarking is about 10 years old, but due to its recent explosive growth, it has just now become one of the new internet "buzz words". It is important for internet marketers to understand social bookmarking; how it can help them promote their products and services.

So, what is social bookmarking? What is the purpose of social bookmarking's? Why is social bookmarking important to internet marketers? What is Social Bookmarking? You are probably already familiar with bookmarking web sites, sites that you want to visit again, using your Internet Explorer or Firefox web browser. The bookmarks you create to these sites are for your personal use and are stored on your computer.

Social Bookmarking is the next step in bookmarking, where you and others can share bookmarks to web sites you think may be of interest to others. This is done via Social Bookmarking services. After you have signed up for the Social Bookmarking service, you will be allowed to register a website, site description and tags (keywords) with the service - this is a bookmark. You will also be allowed to share this bookmark, or you can keep it private (depending on the service). This information is stored by the Social Bookmarking service, and is not stored on your computer.

What is Social Bookmarking's Purpose? There are really two major purposes behind social bookmarking.

1. The main purpose of social bookmarking is to have people with like interests bookmark sites they think would be useful, or interesting, to others who have the same interests. For example, I love fly-fishing. Let us say I find a site that contains some great custom-built fly fishing rods for an inexpensive price. I would bookmark that site with one of several possible bookmarking services. I would give the site I am bookmarking a title, a description and tags (keywords) related to inexpensive custom built fly fishing rods. I would make sure the bookmark is set to public so others could find it, and would then have created a social bookmark.

Now when people search the social bookmarking service, using the tag words used to define the bookmarked sites, they are presented with a list of related sites. Using our fly-fishing example above. When someone searches for "fly fishing rods" they would be given a list of related sites, including the custom fly fishing rod site we bookmarked. Most bookmarking services also have a rating system so the most popular sites are at the top of the list.

2. Another great benefit of social bookmarking is, once you have social bookmarked your favorite sites, you can easily find those bookmarked sites from any computer connected to the internet. You simply log into the online social bookmarking service and find the website you bookmarked. This can be very helpful if you have many websites you like to monitor, when you are away from home and you are not at your primary computer.

Why is social bookmarking important to internet marketers? Social bookmarking sites are very popular sites that get a lot of traffic. They have high Google page rankings and are visited often by search engines. Submitting your site to the social bookmarking services increases the chance your site will be crawled by the search engines. I have seen my sites crawled by Google only one day after registering my site to social bookmarking services.

Submitting to social bookmarking services is also a great way to get one way, incoming, high page rank links coming to your website, which helps increase your page rank.

However, most importantly, if your website is seen as having value to a group of people, your bookmark can be rated highly and can create a ton of very targeted traffic to your website.

Social bookmarking is growing at a phenomenal rate and if you want to market on the internet Feature Articles, you need to add social bookmarking to your set of internet marketing tools.

Mike Gates is a home business entrepreneur, specializing in creating multiple income streams using information products, affiliate programs and network marketing. Mike Gates is the author of the popular affiliate marketing tips guide, AffiliatePayDay (http://www.affiliatepayday.com/). Mike teaches affiliate marketers how to earn residual monthly income from residual affiliate programs.

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By Jeff Smith

You can now master the art of quickly and easily creating your own 5-10 page, viral special reports that will attract a mountain of high-quality partners, a truckload of traffic and a steady stream of sales for your online marketing business.

A technique we have used effectively for more than 5-years online is creating short, focused special reports turning them viral so that we leverage the effort of hundreds of list owners and website owners send us their traffic.

There are many advantages of writing viral special reports, but the best is that you spend hours to create a marketing tool that continues to send you highly targeted, hungry traffic months, even years, after release.

By releasing one viral special report each month for a year, you can be generating a stampede of traffic and sales to your online business.

You may have tried developing special reports in the past with limited success; here are five secrets that will turn your viral reports into red-hot traffic generators.

1. Have an exciting, attention grabbing and compelling title. When other people market your special report for you, the title is often the only link to your report they include, so it had better be good. Study great advertising, the top headlines

2. You have two customers - the end reader and your distributor. It's important that you write a report that attracts and offers value to your reader, but it's also important to remember that your first target are the army of distributors that will take your report and begin the viral outbreak resulting in massive traffic coming your way.

3. Brandable with your partner's links. Writing a report targeting a hot topic will itself attract some publishers, but what will really put your viral campaign over the top is making your report, ebook or written product brandable. Ideally, deliver your report in Adobe PDF format since it is the standard for delivering digital information products. So, how do you allow your partners to insert their affiliate links in your report in a scalable way where you do not have to be customizing every report manually? A number of PDF branding tools that allow you to accomplish this task are on the market. Look for one that is simple to use for your partners. By allowing them to re-brand links within your report, you are giving them a financial reason to share virally, your report with as much of their list and readership as possible.

4. Create a buzz factor - setup a forum category to discuss each report. In this age of Web 2.0 where user generated content is accepted as a major marketing weapon, setting up a corresponding forum, blog or file sharing site around your report is a great way to increase it's buzz thereby turning your report into a real viral home-run.

5. Create basic graphics to help partners present the report and increase conversion rate. Your partners will benefit tremendously (and be more likely to offer your report) if you offer them some professional graphic covers and banners so they can integrate your viral report easily into their overall site design. I know when I promote an affiliate product for someone; I like to have a choice of graphics depending on whether I promote through out blog, main websites, forums, or in my e-newsletter.

Viral special reports and viral e-books are proven methods that work to generate lots of traffic, leveraged income through partners and if you play your cards right, a viral explosion that can catapult you to market dominance within your niche.

Discover How To Instantly Develop High-Powered Viral and Paid Information Products That You Can Use To Build Your Own Online Marketing Empire. Visit the home of top Internet Marketer's at InfoMarketer's Zone (http://www.infomarketerszone.com/).

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By Donna Gunter

The creation of your first info product is the first big step toward implementing multiple streams of income in your business. It means you have something to sell prospective customers, to "size you up", as they consider purchasing your services. It means you can sell something 24-7 from your website that demonstrates your expertise. It means you are well on your way to creating a passive revenue stream for your business.

Your process does not have to be as detailed as I have outlined here. If you want to do a thorough job in the creation process, I suggest that you embark on all the steps.

1. Solution to a Problem. The best-selling information products provide a direct solution to a major problem of your target market. If you are a professional organizer, the problem might be how to clean, store, and organize holiday decorations so they are easily found and used from year to year. If you are a weight loss coach, the problem might be how to stay motivated when you have hit a weight loss plateau. Jot down some of the primary problems of your target market and the process by which you help your clients resolve these issues.

2. Determine Your Offering. Info products come in all types of formats, from ebooks, to ecourses, to recorded teleseminars, to podcasts, to special reports, to CD, and DVD sets. Take stock of your target market and determine what format would best fit their lifestyle. Are they virtual business owners who work from home at their computers for most of the day? Then an ebook or ecourse would probably work well for this group. Are there busy executives who travel frequently? Then you might consider a portable audio format. You can also combine formats to appeal to a variety of learning styles or lifestyles.

Moreover, cost is a major consideration. Do you want to create a physical product that has to be shipped, or would an electronic download work? There are much greater costs on your end to produce a physical product than an electronic one. You have to deal with product fulfillment, if you choose to sell a physical product. I tell my clients to start with an electronic version and test it out. If it is successful, move to a physical product, which has greater perceived value in the eyes of consumers.

3. Pricing. Pricing of info products is all over the map. Check out your competition (yes, there will be competing products on the same topic aimed at the same target market) and see what they are charging. You need to look at your contact database and assess the value of your information to them and determine what you think they will pay. You can survey your database to determine this info, or base it on comparable offerings in the marketplace. Many times my clients are hung up on the notion of comparing pricing for their info product to what they can find in the local bookstore. Generally, pricing for info products is higher than retail bookstores because the info being sold online is specialized for a target market and is delivered immediately upon order (if it's an electronic download).

The pricing strategy that also seems to sell better online is ending your price with a seven, like in $17, $47, etc. If you offer a high-priced product, consider offering payment via an installment plan, where you charge a bit more each month for the product than if someone were to pay for the product in full at time of purchase.

4. Technology. Do you have the technology in place to create and deliver your offering? If it is an ebook, you will need either a PDF writer program or ebook compiler software. For an audio program, you will need a microphone, audio recording, and editing capabilities. For an ecourse, you will need either autoresponder software or a direct to desktop solution. For delivery, you will need a shopping cart that can deliver electronic products or take shipping info for physical products as well as some type of merchant account to take credit and process credit cards. You will also want a sequential autoresponder service to follow up with your buyers.

5. Create the Product. This is typically the most labor-intensive part of the process, as you are actively recording, writing, or videotaping your information for the product. Some products are easier to create than others are, especially if you are recycling other content that you have into a new product. If you are starting from scratch, give yourself a full 3-6 weeks of steady work time for product creation. After creating the product, you may want to have it proofread and/or edited in some fashion by a proofreader or an audio/video expert.

6. Graphics. A picture tells a thousand words, and more importantly, info products sell better when the visitor has a graphic representation of this intangible info product item. If graphic design is not your specialty, find someone to design an ebook cover or podcast album art for you. You may want to have the designer create a website header banner for the product that you can use on your sales page. You can generally have both of these done for around $200. The more professional your image, the better-perceived value your product has.

7. Domain, Hosting, and Website. I believe that each info product should have its own domain name and sales page to be most effective. Domain names are inexpensive, so you could actually buy several for each product -- one that reflects the product name, for example, and one that reflects the result someone will receive after using your product. You can use the various domain names and websites for a variety of testing purposes as you go to sell your product. If your plan to create multiple info products, you will probably want to obtain a website hosting account that will enable you to host multiple domains from the same account. Another option is to forward your product's domain name to a "hidden" page of your primary site.

8. Copywriting. There is a specific formula to copywriting for one-page sales letter websites. The best way to get ideas for your sales letter is to create a Marketing Swipe file of other sales copy that you like. From your swipe file, look at the headlines, the introduction, the sub headlines, the listing of benefits, the product description, the outline of the features, the call to action (request to buy), the closing, and the postscripts. You will begin to see a pattern emerge when you look at 4-5 sample sales pages.

9. Shopping Cart. Once your product is complete, you need to upload the product into your shopping cart and set up the cart for purchases. This may mean you also will need to set up shipping and handling charges for physical products and integrate your shopping with your shipper of choice. If your state requires the collection of state sales taxes, you will need to integrate that as well.

10. Follow-up Autoresponders. Creating a series of autoresponders to follow-up with a customer after purchase enables you to stay in front of the customer and remind her about your other product/service offerings. Design a series of 3-5 autoresponders that will be sent out after a purchase to check in with your customer and tell her the next step she needs to take after her purchase. This might mean referring her to another info product, asking her to join some type of subscription service, or experiencing your service with a free trial.

11. Capturing Contact Info. Sadly, not everyone who visits your website will buy what you are selling. However, you can still capture their contact info by creating a free giveaway for those who may not be ready to buy. This might be a special report or free ecourse, and you follow the same steps outlined previously for creating this giveaway. You will also need to create 3-5 follow-up autoresponders here as well that will ultimately offer them your product once again.

12. Publish and Promote. Now, you are ready to sell. Publish your website and begin to promote your offering to your own database. You can create a buzz about your product by writing a press release, offering a free teleclass, buying ads on other websites or in other newsletters, publishing articles, creating podcasts, purchasing pay-per-click advertising, requesting colleagues to send out notices to their contact lists, and creating an affiliate program in which others can sell your product for a commission.

Creating your first info product can be a time-consuming process. However, once it has created Feature Articles, you stand to earn income from it for years to come. Start to expand your business offerings today with information products.

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter help self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge-Your Online Marketing Toolkit, visit her site at Get More Clients Online (http://www.getmoreclientsonline.com/).

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By Georgi Elias

Business people planning to set up a home business or home office have a huge variety of business systems to choose from today. Anyone starting out may be confused regarding which systems to purchase. Should they purchase service insurance? We will cover the basics of what every business should consider, focusing on Internet related home based businesses.

Working efficiently from home is an important element of any business, especially if you are planning to conduct any internet related business. Business owners should surround themselves with high quality systems to ensure they are efficient at what they do every day. Sufficient backup systems are needed to avoid lost time due to equipment failure.

A high-speed access line by cable modem or DSL is a priority, as is a router with a built in firewall, and Ethernet hub. The firewall will provide you with some protection against other users from the internet hacking into your own computer and network. The Ethernet hub will allow you to connect several computers, if needed, to the same access line. Many business owners are opting for wireless routers and hubs to allow them to place their computers anywhere in the home without having to worry about adding wiring. Users are cautioned to set up their networks with the security option enabled. Otherwise, your neighbors or even strangers near by can use your wireless network to connect to the internet.

A high-speed computer with the latest hardware and software is also recommended. It is amazing how fast technology is evolving. Six months after you made your purchase and set up your system, it will be outdated. Note that it will function and deliver service to you for many years; however, it will just not have the latest features, etc. available.

Depending on your business, you may need multiple telephone lines, a fax line, and several printers. Today for a relatively low price, you can purchase all in one systems that include a printer, copier, fax machine and scanner. Most printers that are ink jet deliver excellent quality and print a sufficient number of pages per minute, however if you will be doing a great deal of printing, you may want to consider a laser printer.

One final comment about the systems you purchase. If you cannot tolerate down time, many business owners will always ensure their data is backed up daily to avoid any significant loss of information. In addition, they will also purchase a service package Psychology Articles, which will guarantee repairs or replacement of their systems within a specified period. Finally, many owners will also have a second or third system available, so they do not lose productivity, if one were to fail.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving tested and proven home businesses. Visit his Website at http://www.eliasg.com/, Elias also runs his own exclusive-article directory (http://www.exclusive-article.com/).

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By Dave Sherwin

Which is the better opportunity, Network Marketing or Affiliate Marketing? This article gives four STRONG differences between the two, and why, for the money, Network Marketing is the better choice for the average person.

The phase, "Not an MLM" is posted on affiliate web sites as a badge of honor, as if it gives legitimacy to affiliate marketing programs. MLM, or Network Marketing, received a bad rap over the years. There are MANY good Network Marketing companies out there that offer vastly superior opportunities for the average person than any affiliate program can.

Here is a head-to-head comparison of Network Marketing vs. Affiliate Marketing:

1. Infrastructure. Every good network marketing company has a head office, with many employees taking care of paychecks, product ordering and fulfillment, research and development, customer and distributor support, etc. A yuppie in a bathrobe administers the average affiliate program. Customer support? Tech Support? Go fish!

2. Product Line. Network Marketing companies usually have high quality products developed by expensive scientists and formulators. They often have third party laboratories or Universities test their products before they send them to market. Affiliate programs are info products created by a self proclaimed "Guru", and they are successful because a good copywriter creates a compelling sales page that gets sales. These programs come and go, and the "Hot Program" of last month is replaced by this week's sensational, "get rich quick" info product.

3. Assurance of payment. Network Marketing companies pay regularly, have great computer systems and accounting departments, and checks are accurate and timely. The average affiliate marketer has an online shopping cart system that occasionally writes them an e-mail that says something like, "Time to Pay Affiliate Commissions". In addition, I can tell you from personal experience that these checks often just are not written. Even if the marketer is using a reliable payment resource like Clickbank, affiliate commissions are still in jeopardy because affiliate links are not stable. For example, if somebody bookmarks your affiliate link and returns later to buy, but has deleted their cookies in the meantime, they do not go to YOUR site, they go to the PARENT site and you lose the commission. I was an affiliate for a very respectable, large company in the autoresponder business. Two friends of mine wanted to get autoresponder systems, so I sent my affiliate link and both joined the service within hours of getting the link. Yet when I logged in to check my back office, neither person showed. To their credit, the company believed me and paid me the commissions, but it made me wonder how many times that has happened, as I had marketed their system online for several months. I am sure I sent them a lot of business I was never paid for.

4. Training. In Network Marketing, your sponsor is motivated to GIVE YOU all their best stuff. The better educated you are, the more money they make. In Affiliate Marketing, the whole game is to SELL you the information you need to succeed. If you join a good Network Marketing company that is web savvy, you will get free training that any web marketer would charge you thousands of dollars for.

I have spent thousands of hours, and tens of thousands of dollars marketing affiliate programs in my Network Marketing business, and the bottom line is this: the e-mail that says, "Congratulations, a new distributor has joined your business" is much more satisfying than the notification letting you know you sold an e-book or online program.

In the battle between Network Marketing and Affiliate Marketing, there is no comparison. Affiliate marketing is, for most people, a flimsy business with a revolving door of "hot programs" that come and go on a monthly basis. On the other hand, Network Marketing offers growing residual leveraged income, marketing consumable products to a growing network of distributors and retail customers. For the average person who wants to create his or her own business from home, it is still the easiest, least expensive and most rewarding way to go.

Dave Sherwin is a master network marketer that has discovered how to build a massive global organization using little more than his computer internet connection. To learn more see:http://escapethematrix.net/x2o .

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By Lynn VanDyke

Get the tips you need to know before hiring a webmaster for your small business. Lynn VanDyke explores several traits that a successful webmaster should inherit. Does your webmaster produce results?

Browsing is reminiscent of the cruising teenagers used to do in there 1954 Chevrolets. Cruising the downtown street was an opportunity to visit favorite places, say hello to friends, get current information of interest, and just enjoy the world in general.


Browsing, or cruising, the internet offers many of the same conventions while you sit in the driver's seat at your computer. On the internet are your favorite sites, instant messaging, and email for conferring with your friends, up-to-the minute information about any topic of interest, and a way to access the whole world.

Once you decide to join the crowd and build a website, many important considerations should go into your project. A webmaster can help you make sure the ‘drive' is safe and enjoyable! Building a Hotrod Website many hotrod restorations are called ‘frame-up' jobs. The car is stripped to its bare frame. Everything on the car is restored, one-step at a time, until completion.

Along the way are hundreds of important decisions that affect the final product – everything from custom exhaust systems to door handles. There are so many intricacies. Normally an expert is hired to assist with the project, especially for the bodywork.

Building a website is no different. When you decide to own a website, how to drive business or traffic to the site and the intricacies of the internet and are best handled by a professional webmaster.

What should you look for in a webmaster?

- Current in website creation methods

- Current in website enhancement techniques including video

- Clear on website ownership issues

- Experienced and has examples of work completed you can review

- Able to apply search engine optimization techniques

- Offers owner access for changes or input- Willing to incorporate owner written material

- Good communication skills

- Provides statistical analysis of website traffic

- Hourly or project cost fits within your budget

A webmaster has the big responsibility to satisfy your project requirements, within a budget, on time, and successfully drive business to your site. A webmaster is a professional. The company you hire will understand how to create an effective website that is easy to use.

It is extremely frustrating when you turn the key on your hotrod and nothing happens. It is just as frustrating to visit a website and not be able find what you want or is so convoluted it is impossible to browse. A webmaster insures that your website does not fall prey to these common mistakes.

Breakdowns!

You are cruising in your hotrod. Suddenly, smoke starts coming out the tailpipe. The inevitable breakdown occurs and you are stuck on the side of the highway. No need to panic because the expert who helped assemble the car will also help with the repairs.

Your website, once built, will always need maintenance. There will be upgrades, new additions, deletions, problems, and expansions needed on the site. The webmaster you choose should offer site maintenance. Some common needs include:

- Addition of new information about your company

- Changing graphics

- New pages or information

- Corrections

- Changes resulting from user comments

- Redesigns

Webmasters also have plans that include marketing your website. Naturally, just like taking the disabled hotrod to the mechanic for repairs, maintenance and marketing plans usually incur additional charges.

When you sign a contract with a webmaster, make sure the rates are ones you can afford and are consistent with market pricing. If possible, try to hire a webmaster that includes marketing in the initial quote.

Back On The Highway

You want your hotrod cruising the streets, not sitting in a garage. Your website is meant to be available 24 hours a day and 7 days a week. An inoperable site is worthless to a business.

A webmaster can make sure your site is always cruising. Whether you need design, redesign, or maintenance, a webmaster is the best mechanic for the job.

Lynn VanDyke is an SBI certified webmaster. She is one of the fastest growing webmasters for entrepreneurs and small business owners needing to generate targeted traffic from search engines. Learn more about Lynn (http://www.lynnvandyke.com/).

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By Graham Burt

Email Marketing can be a very effective way of getting leads or sales. In this article, Graham Burt explains the dangers of spam. How can it harm a business? It is a very important subject. Not knowing the laws of spam can indeed close down your business.

Advertise Yes, But Do not Spam

There is a big difference between advertising and spam. It is unfortunate that a high percentage of new internet business owners do not realize the distinction between the two. This is critical. While an interesting, adequately written Internet marketing campaign can help to entice new clients and have existing clients stay with you, spam is liable to distance both new clients and existing clients. This can be harmful to profit margins for a business owner.

Email campaigns can be effective tools in the business of Internet marketing. Email campaigns may incorporate mailing regular e-newsletters that contain useful information, as well as advertisements, short instructive email courses, or emails giving discounts on goods and services. Trusted clients who opt into your email list may not label these emails as spam. They may buy other goods and services from your business as an upshot of this marketing procedure. In addition, other internet users who have specifically requested more details about your products and services normally also find this kind of advertising to be useful.

Email recipients who did not ask for information are liable to see your emails as spam. Making use of email addresses is a deceiving approach and using such addresses to send out a hoard of emails will usually be considered spam. Take heed, if you are reported for spam on a regular basis, you are likely to endanger your business. Having said that, most companies will allow you to explain your actions and let you off with a warning. However, there are those who are much stricter and will just close your account.

It is in your best interest that you learn as much as possible about the laws of Spam. Many mail providers have built-in spam filters. It will automatically block certain words; stopping your marketing email from getting through. Purchasing a software program that can check your emails before you send them so that your efforts are not wasted.

Lastly, Focus Groups provide a marvelous possibility for business owners to promote their business. By taking part in a discussion, you will unearth a huge number of Internet users who probably have an interest in your market. You could consider including a link back to your website in your signature or posting the link to the dialogue. In all events, care should be taken to study the Focus Group guidelines to certify you are not carrying out anything improper. Replying to Focus Groups, you stumble on, and posting a message containing a link to your website at a time when it is not relevant to the discussion is liable to be construed as spam by other members. If they start to look at your posts as spam, they are not likely to look in on your website via the links you post and more likely, the administrators will exclude you from their Focus Group.

Banner ads are one of the utmost favorite marketing strategies, which go along with an Internet Marketing program. These ads emerge at the top of websites and they are displayed across the width of the website. It is vital to recognize how they can be overused and be labeled as spam. Randomly placing your banner ad on a few websites, which are expected to captivate visitors similar to your target market, is streetwise marketing Free Articles, placement of your banner ad on any website, which will advertise the ad heedless of the target audience, can be construed as spam.

Graham Burt is a very experienced Internet Marketer because he learned from the experts. It is well known that 95% of new online business entrepreneurs fail due to a lack of knowledge. This website: http://www.roadmap-to-millions.com has ample content provided by Internet Millionaires to give anyone wishing to be successful at Internet Marketing an advantage over most.

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by David Weeks

I remember back in the mid 90s when I was "in between" jobs, in debt, and broke. My "in between" job status at that time for a period of one year was a car salesperson. Now, I know what you are thinking. Why? My answer...hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesperson in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmanship is and is not.

I was in the car business, and virtually taught the wrong way to be a salesperson. When it comes to shopping for a car, it becomes a rather unpleasant experience for all parties involved.

Here is a typical day in the car business: You awaken in the morning, dress yourself in the shirt and tie, on a hot July day in Florida, 100 degrees with high humidity. You get in the car; drive to work asking yourself, why......why..... because you know there is going to be an unpleasant experience waiting somewhere around the corner. You arrive at work getting ready for the morning "meeting abuse", which always ends up, “we are terrible salespeople and we need to sell cars!” Really? We need to sell cars? Ok! After the meeting, we all leave the room with bruises and bumps. We are ready to practice the art of being a salesperson.

For those of you who do not know, when a person arrives on the lot to car shop, he is referred to as an "up" in the car business. Usually, all the salespeople are lined up outside like vultures waiting for an "up" so we can swoop in and turn on the lame salesperson charm. Now, you meet the customer. "Hi, my name is Dave" (smile). Then, the customer replies "We are just looking." Of course they are just looking. By the time we get through with you, you might be running out the door and never look back.

I follow the "We are just looking" people around the lot because if I do not, I will be yelled at by the ‘powers that be’. The potential customers I am with do not want me near them, at this point. Car shopping and/or buying is the equivalent of going to the dentist. It can be a painful experience.

Now I ask the ‘nice folks’ on the lot all types of questions, trying to create trust and learning something about them that will help me sell to them. This is an ok method for the car business, because this is the way it has been taught. Now the problem from the "get go", is most customers were from the ‘old school’. To them, car buying was rolling up your sleeves and get ready to do battle. That is not the way I want to make a living, but that is what it was.

So, what do you really have from this? You have uninformed people at all angles. First, customers come onto the lot thinking their "trade-in" is worth a fortune, and it is not. They did not do research on their "trade-in". Second, they do not know what they want. They want to spend ‘no money’ on a car they cannot afford to begin with. Again, they did not do their research.

As a salesman, another problem is, if you are going to make it in the business of selling anything, you have to rise above everyone else and figure out a strategy to attract people to you automatically without being annoying and pushy from the start. I noticed that most of the salespersons on the lot were not doing anything but waiting for something to happen, and unfortunately, I was one of them. Because I was also unaware.

When I could not close someone, here comes the sales manager thinking he has 'the be all to end all', and that the "hammer them" into the car technique is going to work. You see the philosophy behind most selling in the car business, as an example is, if they leave here without buying from us, they will never buy from us.

However, let us not forget. In the world of sales, let the salespeople do their job by giving there potential customers all of the information they need to make a well informed decision. If they do not buy today, let them remember you and your salesmanship and whatever great strategy you came up with for them to make the buying process easier. Believe me, after they have been everywhere else, they will remember you. The "in your face" approach does not work anymore.

David Weeks writes articles on marketing, personal finance, and network marketing. He also has a free course on network marketing "The 5 Phases Of Network Marketing" located at http://www.the5phasesofnetworkmarketing.com.

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By Clarence Binayu

The humdrum existence of going to the office, day after day, doing the usual 8 to 5 shift, is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect. Doing work at home is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the Internet has given birth to a business that has given some people practically new lives.

This particular business allows people to work at home under flexible working hours without a boss screaming at you, no one putting pressure on everyone about the deadline at hand, or the clutter of messy paperwork that needs completion, at the soonest possible moment. Those who are into affiliate marketing, experience these conveniences, the newest way to earn money without having to go through all sorts of routines found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. The website owned by the affiliate advertises and markets the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website, it promotes the one owned by the affiliate; the affiliate receives a commission. This is in recognition of his effort to help the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able to tread through the industry with confidence and self-assurance. Another factor one needs to be able to break in is knowledge. Knowledge about this business is very important as it dictates the actions taken by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He or she is an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are those who know the business better than the affiliate managers because of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and auto responder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products market better whenever you provide enough information about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them repeatedly.

The most important thing one should remember, if he wants to become a super affiliate, is to treat affiliate marketing as a business first. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 8-5 shift. A career as a super affiliate in the business, which will change his life forever, could possibly take that unexciting job’s place.

Clarence Binayu is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.

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By Ian Simpson

One of the most effective forms of low-cost Internet marketing is using email to reach a targeted audience. While email marketing has undergone changes over the years, in particular, the outlawing of spam email, it still has great appeal and is one of the most widely used internet marketing techniques. It is quite simply the best way to keep in touch with your customers on a regular basis on autopilot. Providing you respect the spam laws and use email properly, you will have a trouble-free email marketing business.

Email marketing is more commonly associated with the use of an autoresponder service. It allows you to import your email messages into the autoresponder and send them out to your customers at a fixed date and time - you could have a series of messages sent over a period of weeks, months or even years, if you wanted. The exciting thing is that once the autoresponder has been set up, that part of your business will run hands free, allowing you to concentrate on other important things.

The costs associated with an autoresponder vary considerably from free up to $100 a month. Try to avoid free autoresponders where possible, although they are free, they come at a price! The price being the restrictions on usage, and they will nearly always carry an advert of some sort on your message, which can distract your recipient from the real reason, why they have received the message. In addition, it is not necessary to pay a silly price for an autoresponder, big companies may want to pay top price because they can afford to but as an individual, you do not need to. Excellent, cost effective autoresponder services can be obtained from aweber.com or getresponse.com. These are web-based programs so they will work for you 24/7.

You could of course, use a desktop-based autoresponder such as Mailloop. This type of program is a software application installed on your computer and it allows you to manage your email campaigns from your desktop. You need to be aware that you will need to leave your computer running all the time or else you will not be able to receive or send emails automatically. However, it is a great way to have a series of autoresponders for a one-time payment and no recurring fees.

So, having decided on using autoresponders for your email business, what do you do with one? Well, building up a customer database should be a priority. Initially, you will want to create a form for your website that allows potential subscribers to insert their details. When they agree to subscribe, they enroll automatically onto an email course that you will have loaded into the autoresponder. The course can, as long as you want it to be, sent automatically over a period of time - this is where the automation of your email business will come into its own. It is essential that any information you send to your subscribers is of value and instructive. It is no good sending rubbish; you will lose your subscriber quicker than you got him! Quality email courses you can use are found in the Turbomembership.com.

If you offered a 14-day email course on internet marketing, for example, then you could provide links to various marketing ebooks or resources. In each email would be a link to a different ebook. Of course, each link would have your unique affiliate code. The unique Turbomembership.com affiliate program provides quality marketing ebooks and software scripts that you can re-sell at 95% commission.

This is just one of the many ways you can use autoresponders in your email marketing business. Finding and using the right autoresponder service, setting up your autoresponder, and loading, it with quality information is just the tip of the iceberg where marketing is concerned. However, it is a good place to start and gain the necessary experience for future marketing projects.

Ian Simpson reviews and writes about software and informational products on the internet. Great marketing resources can be found at http://information4income.com/sfpr.

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By Mikhail Tuknov

For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, these terms establish much of what comes out on the results page whenever we type a word in the search tab of any accessible search engine. These terms are also responsible for all those advertisements and pop-ups that link us to even more websites, whether they connect to our original search or not. So just what are SEM and SEO?

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use to gain a lot of exposure and a better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.

To make it a tad bit complex, SEM and SEO are not the same.

Search Engine Marketing (SEM), deals with how a website markets to gain exposure in the different search engines available on the internet. Search Engine Optimization (SEO), deals with how the web creators develop and redevelop the content, quality, and structure of their entire websites. When an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS).

To make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain further exposure for a website, the common means for attraction are more online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user.

SEM also makes use of PPC (pay-per-click), and paid inclusion to push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories, if only to inform them of the website’s existence. This is carried out to ensure the popularity of a website.

So how does SEO come together with SEM? Despite having all the advertisements provided by SEM, truly the SEO allows the internet user to easily and conveniently find what he is looking for. Since the function of SEO is to gain a better ranking in the SERPS, the web creator has to constantly optimize his website in order to cater to the needs of the internet user; making it easier for spiders or web crawlers to judge whether the website’s content is relevant to the words being searched. Optimization is not a simple and easy task. It involves having to restructure the website regularly, (by editing the html code and meta tags, changing content, reorganizing the site map, developing an easier navigational structure, etc.), to adapt to the rapidly changing demands of the internet user. Still, when done properly, not only does SEO help a website become more useful and therefore, more often visited by the internet user, it also helps gain more exposure since it increases the website’s chances of gaining a better rank in the SERPS.

Both SEM and SEO success rely heavily on the words or context which Internet user’s type in when they search for something on the internet. Take PPC under SEM, for example. PPC is an ad that is triggered by a particular word or context used by an internet user. Once a particular word or context is searched, a corresponding PPC ad for a website comes out. SEO works in the same way. The web creator inputs a particular Meta tag (or keyword) in his html that he believes many internet users will use when searching for information; information, which the web creator’s website may contain.

Although all of these processes involving SEM and SEO are tedious and time-consuming, it all boils down to knowing and serving the target audience. A web creator must be discerning enough to know what the internet users need and want, and at the same time, he must have the real passion to inform and provide the internet users with the right service and product.

Mikhail Tuknov, search engine optimization specialist and a founder of Infatex (Search Engine Marketing Company). With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services. http://www.infatex.com/

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