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Web 2.0 offers the next generation of online marketing tools, enabling businesses to harness the power of the Internet to reach customers in unique and varied ways.

Web 2.0's primary focus is getting people together to share their expertise and thoughts through social interaction. Web 2.0 principles embrace those tools and services with social networking applications.

Just as the open source movement changed the face of software development, so has Web 2.0's open source content model changed online marketing-- a change which has the potential to accelerate your business' profits.

Think YouTube, MySpace, del.cio.us, Technorati, Digg and Flickr. These are only a few of the more popular services which have revolutionized the way businesses are reaching their online target markets.

If you are considering jumping into Web 2.0 marketing, use the following tips to help you integrate Web 2.0 into your marketing arsenal.

1. Simple but not easy: Contrary to many claims, Web 2.0 marketing takes hard work and creativity to stay ahead of your competition. Your content will have to be tended to and updated continuously. Make sure you dedicate enough time and budget to keep multiple projects running. Like any marketing strategy, time and patience are critical. Committing to a long-term strategy is ideal.

2. You have to be appealing: Adding fresh and interesting content should be a priority. News becomes old fast. This is when you will have to step up your creative activity. Experiment with podcasts, quirky background information, and news about upcoming events.

3. Check your spin at the door: People who engage in social networks do so either to share knowledge or gain new knowledge, not necessarily to buy something. Recycling old information without offering anything valuable up front is detrimental. There's no getting around it-- you must give first before you can get. If your first response is to sell, people will take notice and you will eventually be pushed aside.

4. You must stay active: Web 2.0 marketing is a two-way street that allows a business to interact with a buyer on a familiar level. You can join in by including videocasts, blogs and wikis on your own site. But, creating your own social network is only half the story. You have to be willing to seek out and participate in other active online communities.

5. Authenticity required: The internet is conducive to anonymity on every level. However, using web 2.0 marketing makes you part of a community. Misuse of that very anonymity that encourages participation can hamper or ruin your plan. You have to be willing to encourage participation without encouraging abuse.

6. Get thick skin: Not everyone will say positive things about your business. Quite the contrary. You will more than likely have to prove yourself before you're given the privilege to participate, much less sell. The way in which you handle critics will go a long way towards demonstrating your poise under difficult situations. No one likes a cry baby.

7. Multimedia rules: Traffic statistics on video sharing sites tell a tremendous story about where consumers are spending their time online. With bandwidth costs continuing to decrease, consumers' appetite for the multimedia experience will only grow. This presents an amazing opportunity for those businesses willing to invest in the latest online communication technologies.

Web 2.0 is still in its infancy. Consumers have already shown they are willing to participate in open source communities. Content, especially multimedia content, will continue to be the deciding factor in whether a business succeeds or fails online. Are you ready for the Web 2.0 marketing challenge?

Relativity is pleased to offer [http://www.relativitycorp.com/]Web 2.0 Advertising - Web 2.0 Marketing - Web 2.0 Promotions - iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at [http://www.relativitycorp.com]http://www.relativitycorp.com. We look forward to providing you with fresh creative information and insight into this emerging industry.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
In today's information age lies a hidden goldmine of opportunity in all areas of business interests. When you have been through certain things in life, it helps you to tap into the creative mind. One of the things I've been doing recently, in which I have been successful, is finding quality, business networking professionals-- some of whom are famous-- all on MySpace.

One way I like to find quality business people to network with on MySpace is to head on over to my local Walmart. In their magazine section, you'll find every topic of interest ranging from fitness, Windows Vista, PC and digital camera reviews, WWE wrestling, fishing, hunting, investing and so forth. The first thing I do is head to the business magazines and randomly select any one that may deem appealing to my eye at that very moment. If it's Forbes magazine, I'll pick it up. Then, I skim through the Table of Contents to see what sounds most interesting. From there, I select what's most useful and head on over to that section. Once I am there, I skim through the introductory paragraph, looking for people's names to use as visual keywords to myself. I do it like this sometimes because if I don't feel like buying the magazine, I can still skim for fresh names of people to look for as potential business contacts to network with on MySpace

From there, I make a list of people by specific profession. For example, "Chris De Wolfe - MySpace". I then make lists by that topic under "Social Media Folk", "Affiliate Marketing Connects", "Corporate Business Execs", and so on. Once my list is compiled, if I didn't buy the magazine, I'll then take the list home with me and turn on the computer right away. Once I am logged into MySpace, I then plug in each name into the search bar, select "People" and scan the MySpace search results. Sometimes, it may be a lot of people with the same name, but finding the right person will require making your best judgment. If you happen to know the zip code the person resides in, that helps too, as does having their e-mail address.

Another savvy way of finding quality business connects is to send a friend request to associates of persons whom you've already friend requested. For example, if Steve Forbes had a MySpace page, and I friend request him, and I see that Bill Gates of Microsoft , Steve Jobs of Apple, Jay-Z of DefJam, and perhaps Steven Spielberg are on his top friends list, I'll friend request them too. This is a very effective, yet viral way of locating quality business connections on MySpace. From this point, if some of them accept you as a friend, be sure to be courteous and sound very professional when contacting high-profile business people on MySpace. Play your cards right and you'll be surprised how much the "big wigs" pay much more attention to the "little people" like you!

Shawn Drewry is the CEO of http://www.Drewryonline.net

He was born & raised in Brooklyn, New York and has been in the working world for 10 years, including corporate america. As much as he did well on his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate them. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.

Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5.

1. Increase your linkability

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy

The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website, you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button, make sure that there is a suggestion box to help your visitor list a relevant tag as well as notes.

3. Reward inbound links

As I mentioned before, one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” section that lists all of the websites that have linked to you.

4. Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.

5. Encourage the mashup

To mash up is to use two websites' content and mash them together. For example, YouTube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy, you have added a video to your site that has a Youtube logo on the video as well as a link back to YouTube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.

Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7

6. Be a User Resource, even if it doesn’t help you.

One thing all visitors appreciate is honesty. With social media optimization, you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic in one location.

7. Reward helpful and valuable users

Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what they're doing, if it benefits you, your site, or your service, you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create a rewards systems, advertise for them or promote their efforts on your homepage.

Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11

8. Participate

With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.

9. Know how to target your audience

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

10. Create content

Content is considered to be any form of information that benefits a visitor. Content can be a white paper, article, video, audio, widget, etc. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter, there is always a form of content that they will share with others. Find out what it is and give it to them. This will, in turn, have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

11. Be real

Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched, depending on the type of content you provided).

Loren Baker developed Social Media Optimization Rules 12 and 13

12. Don’t forget your roots, be humble

It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack (this ties into #7 a little).

13. Don’t be afraid to try new things, stay fresh.

Anyone on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

Lee Odden developed Social Media Optimization Rules 14, 15 and 16

14. Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increased traffic, increased sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

15. Choose your SMO tactics wisely.

Of all the content available on the web, only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose.

16. Make Social Media Optimization part of your process and best practices.

We all know that there are specific Search engine optimization tactics that every website should include. Just as you include keywords in your title tags and keywords in your H1 tag, you should find ways to include social media optimization aspects into the building of your website. This can be small details like including social bookmark tags on your site or encouraging incoming links with the “Recently Linked” list I covered in #3.

17. Don't be afraid to let go of a message or idea and let others own it.

Finally, when you create a movement, spark an idea, or develop a new topic don’t be afraid to let others run with it. Collaboration is key. Others can improve upon your original idea and give you credit for the start. Be sure to give credit where it’s due.

Justin Brooke started with just a $2/day marketing budget and grew his business past 6 figures in just 1 year. At just 25 years old he has been Vice President of a multi-million dollar company and nominated "Best Marketer of 2007" by the American Business Awards. Justin's award winning [http://www.mpyremarketing.com/free_lead_gen.html] social media optimization company wants to handle your [http://www.mpyremarketing.com/free_lead_gen.html]social media marketing needs.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
StumbleUpon has been one of the leading referral traffic social media networks which you should be using to boost traffic to your site/blog. You might not know that within a day if your site/blog is being stumbled by others, you might be drawing hundreds or thousands of visitors who are interested in what you have to offer. The more people who give a thumbs up and a review, the higher your chances are for your article to be exposed to others.

When you are stumbling another article, make sure that you also drop a review with relevant tagging. By dropping a review, the user will know you have given a read and he might drop by your profile and stumble sites that may belong to you as well. It will appear on your profile so that it looks more like a blog, and whatever review you give will tell others how good this article is and they will stumble further. Tagging is important as well. With relevant tags on the review, it will be sent out to others who are interested in this topic to give it maximum exposure.

Stumbling your Articles

Remember that you should try to avoid stumbling your own article, unless it is something that you think could benefit both your users and the readers on StumbleUpon-- then stumbling your own article would attract more people to see what you have.

Aim to be a Top Stumbler

This does not happen in a day, but it takes time to reach that status. Set a goal to become the TOP 50 STUMBLERS and start to stumble websites, photos and videos equally. Make sure you do not give only thumbs up and no reviews because a top stumbler does not only thumbs up, but gives a review and tagging as well.

What StumbleUpon Doesn't Want You To Know

I will now share what StumbleUpon does not intend to let you know on how you increase your status and also how you can work your way to a Top Stumbler.

Stumble more Videos and Photos

Would I be biting my own tongue if I said that stumbling more videos and photos can increase your ranks more than stumbling websites? According to my observations, a majority of the Top 50 stumblers actually have less pages stumbled on than many others but still gets ranked in the Top 50... why is that so?

The photos and videos they stumbled made a lot of difference, and it could be the way for you to become a Top Stumbler. Have you stumbled enough Videos and Photos to make this myth come true for you? If you have yet to, then do it quickly.

All in all, you need to learn how to stumble better -- don't just give a thumbs up and leave the site!

Etienne is an author and blogger who gives tips and tricks on how to make money online and strategic blogging and traffic tips. Learn how to increase targeted traffic at http://www.etienneteo.com/.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
Becoming a top stumbler is the ultimate goal when you use StumbleUpon. I have not reached it yet, but I know it's out there.

I believe that if you follow just a few steps every day, you will reach this peak. Yes, "top stumbler" and "top stumblers" are keywords in StumbleUpon, but don't confuse them with becoming a Top Stumbler. Top Stumblers are chosen by the moderators of SU.

My friend, Brian, from NowSourcing.com, wrote an exceptional article on the flocking behavior and the effect that any social media site has. People are curious about other people, and like people flock together where there is good content. This is what makes StumbleUpon such a marvelous site.

To get Top Stumbler means that:

1. You are posting frequently,

2. You are tagging your posts with "top stumbler" and "top stumblers",

3. You have close to-- if not over-- the 200 friend limit, and

4. You are using the "Stumble" button to view other web pages from other Stumblers.

The average number of votes for a Top Stumbler is around 18,000. These are the three basics that were written about previously, plus the additional task of stumbling pages yourself. The mechanisms will take over and you will get Top Stumbler on the basis reviews as well as votes.

Previous articles on Secrets of StumbleUpon are linked in the author's information at the end of this article for your convenience so you can read up on the basics:

1. Introduction

2. Fresh Content

3. Tagging Your Posts

4. Making And Keeping Friends

Some clarification on #4:

Reviewing a person's site and then contacting them with a request to be added to your friends list is the easiest way to make friends. There is a wide choice of friends in StumbleUpon, even though it may not be the largest social site around. There are 3,698,021 registered Stumblers, so this should not be much of a problem.

I would not recommend making a person your friend until they show up as having subscribed to your pages in the friends tab, otherwise you end up with a lot that will just need to be deleted. Also, check their active date on their pages tab. I usually let them go for about a month and then "Remove Friend". Anyone not interested in the pursuits that you are interested in is not going to be much help to you.

Also, use the "Send To" button to "force stumble" your friends. Put in a brief message to get their attention. When they hit the stumble button, your page will show up. Guaranteed traffic! Takes about 30 minutes.

Eventually, you will also start getting pages sent to you from your friends. Help them out by voting! And remember this when you get a thumbs down. A thumbs down counts as a vote. It is a good thing, not to be taken badly. You expect others to take your thumbs down graciously when you give it out, don't you? You will not make many friends if you do the knee-jerk reaction and get defensive.

I appreciate the opportunity to share the information I have learned with you. This is by no means is the last post on this subject as long as I am a SU user, even though-- from a basics point of view-- this may be considered the last of this series.

The cumulative visit statistics from StumbleUpon for each of these posts:

1. Introduction - 291 (submitted on 10/1/07, 22 days)

2. Fresh Content - 692 (submitted on 10/2/07, 21 days)

3. Tagging Your Posts - 1702 (submitted on 10/13/07, 10 days)

4. Making And Keeping Friends - 1737(submitted yesterday 10/21/07, 1 day)

Anyone else see a trend?

Leonard Bartholomew, B.S. Computer Science, Is A Cardiac Computer System Administrator As Well As An Authority On Developing Home Based Internet Businesses Part Time. Read the series of articles on Secrets of Stumbleupon at http://www.moxie-drive.com/blog/2007/10/secrets-of-stumbleupon-becoming-top.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
One of the things that many Internet marketers do is run forums. Let's face it, getting a nice active forum going can be the key to making a nice income online. The problem with running your own forum, unfortunately, is that you're going to have to deal with forum spam. It's a big pain in the backside, trust me on this. So how do you deal with it? This article is going to give you a few no-nonsense methods to deal with forum spam.

The first thing you need to do is get moderators. There is no way that you're going to be able to run a forum on your own, especially if it gets popular. Moderators are a must in keeping a forum clean. Offer your moderators incentives to do the job. Maybe give them the right to occasionally post ads, especially if you're running a non-ads forum.

The next thing you need to do is use Captcha to keep forum spam down. This will at least stop the spam robots from posting. Yes, there is automated software that will post spam without the person having to go to the forum physically. By using Captcha, the robots will be stopped cold in their tracks.

For the real live human spammers who don't seem to want to give up, there are a few things you can do in order to discourage them.

The first thing is to ban their IP address. In many cases, these people are running off of a static IP address. In the cases where you're dealing with people who are using computer cafes to do their spamming, this isn't going to be much help. But you will cut down slightly on spam by banning IP addresses.

When all else fails, turn the forum into a paid access only forum. This will definitely keep the spammers away. While you may end up losing some of your members, the really serious ones will stay and you'll end up making an income directly from your forum. If you don't want to go that route, you can try disabling signups to your forum for a few days. This will discourage many spammers and hopefully send them on their way.

Dealing with forum spam is not fun and it's a war that isn't easily won. However, by following the above tips, you can greatly cut down on your forum spam.

To YOUR success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
The Internet is continuously evolving. It has been incorporating all current technology into its domain and has thus stood the test of time and storm. From video conferencing to class sessions delivered online, it has touched almost every aspect of life. But none has been as popular as Instant Messaging, which gave birth to smiley icons, a product of man’s quest to make cyberspace as social as possible.

Smiley icons are sequences of characters and symbols which represent different facial expressions, human feelings and sometimes even social gestures. They were first developed in an attempt to make the web as humanly social as possible. Later on, however, they were extended to represent all forms of humor, nationalism, celebrities and all kinds of things. And yes, it is still developing.

So, what are the most popular classes of smiley icons?

Emotions: Smileys are used to represent most human emotions. The most popular ones are smile, frown, wink, laugh, mock, tongue sticking out, etc. These are very frequently used in chat rooms and online forums.

Cartoons: From smiley icons of fat guys scratching their pot bellies to other weird symbols, there are a whole bunch of cartoon smileys that may have quite a lot of appeal to you and your lifestyle. All you have to do to get these smileys is search them online and follow the instructions to download them.

Ideologies: Since people of all faiths, creeds and nationalities partake in the discussions at the forums and chat rooms, some smart guys came up with smiley icon that represented religious symbols, socio-political identities like national flags and others. If you have been wondering how that guy that you always meet in the chat room gets to display a waving US flag, now you know.

Celebrities: Celebrities are more like gods nowadays. There are people who have made a fortune just writing about them. So it shouldn’t surprise you that we now have some emoticons that represent them. From politicians like former president Jimmy Carter :(=) to celebrities and TV characters like Pamela Anderson &:-)3 or Alladin @:-) , there are many classes of icons that represent most things we care about, and these icons are continuously evolving.

If you want to master the arts of the internet world, you have to learns its ways and be a part of its cyber culture, which includes understanding and rightly using smiley icons to deliver warmth to your online posts and break the ice created by the screen.

Craig Thornburrow is an acknowledged expert in his field. You can get more free advice on smiley icons and animated smiley faces at http://www.smileyicon.net and http://www.smileyicon.net/animate-your-messenger-conversations-with-animated-smiley-faces.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
So you need to test your new product concepts against prospects, customers, or the trade. Concept testing explores consumers' reactions to a proposed product, message, or ad.

But you have limited time to get voice of the customer reactions and insights about your concepts. And the target segment is difficult to recruit into a traditional focus group room.

Product and marketing managers face these problems all the time. The good news is that online bulletin board focus groups can help you with concept testing.

What are Online Bulletin Board Focus Groups?

The purpose of online bulletin board focus groups (BBFG) is to gain qualitative insights about prospects and customers. You want to understand their perceptions, attitudes, opinions, and behaviors about a topic.

A bulletin board focus group consists of a moderator, 10 to 20 respondents, and observers.

Moderators, respondents and observers meet on a bulletin board focus group web site. But they don’t need to meet at the same time. They can login any time during a BBFG session.

Bulletin board focus groups typically run for three days. The moderator posts questions and concepts, and respondents post their comments. Observers watch.

How Bulletin Board Focus Groups Work

The moderator recruits, screens and invites respondents to a bulletin board focus group.

But, rather than meet face-to-face, participants login to a secure (https) bulletin board web site, using a username and password.

The moderator sets the ground rules, builds rapport, and launches questions, concepts, and probes using a moderator’s discussion guide.

The moderator controls what respondents see, and when they see it: questions, concepts, and respondents’ responses.

Respondents post their comments: opinions, perceptions, attitudes and descriptions of behaviors.

Observers can direct the moderator to probe respondents’ answers. By the way, the respondents cannot see the observers.

Transcripts are immediately available for analysis. You get instant word-for-word quotes and insights.

Qualitative Product Concept Testing

This is how you use bulletin board focus groups for concept testing.

The moderator presents concepts on the BBFG web site. This is where you can show products, ads, messages and web sites. The moderator shows concepts using several formats: written descriptions, images, video clips or web sites.

Respondents mark-up concepts, using mark-up tools available with BBFG technology. For example, they can highlight words and images they like and dislike. And they can add their comments about specific items in the concept.

You gain valuable voice of the customer information about your concepts. You see specific words, sentences and images that respondents like and dislike. They reveal their feelings and thoughts about your concepts.

You can see if customers’ perceptions about concepts match up with your perceptions.

Another useful BBFG tool is “uninfluenced answers.” The moderator can control when respondents see other respondents’ posts. With the uninfluenced answer feature turned on, respondents must answer a question before they can see answers from other respondents about the question. The moderator can reduce group bias, using the uninfluenced answer feature. Uninfluenced answers are an ideal tool for concept testing.

Benefits of Bulletin Board Focus Groups

Using bulletin board focus groups, you can assess customers' or prospects’ reactions to product concepts, ads, messages and web sites quickly. You get rich, voice-of-the-customer, word-for-word quotes and actionable insights.

Plus you avoid travel time associated with traditional face-to-face focus groups and save thousands of dollars in travel expenses.

You can even interview busy executives, subject matter experts, professionals, and on-the-go people who don’t have time to attend face-to-face focus groups.

Also, you get better geographical respondent representation than face-to-face focus groups.

BBFG is a viable research tool. Seventy-one percent of U.S. adults use the Internet (early 2007), according to PEW Internet Research. That is about 160 million U.S. adults.

BBFG is one of the fastest-growing market research tools today. Many companies are turning to professional moderators who use it.

Bulletin board focus groups are effective for concept testing. Test new product ideas, ads, and messages, and gain valuable customer insights. Use insights to develop new products and marketing programs.

Copyright © 2007, Henk Hoets. All rights reserved.

Henk Hoets is an RIVA trained professional focus group moderator and qualitative marketing research consultant.

Henk has moderated hundreds of focus groups and in-depth interviews for major corporations, and small and medium businesses.

He is the founder of Hendriks Research, a qualitative marketing research firm. He also is a former product and marketing manager and 20-year veteran of the wireless industry. He holds an MBA.

For more information about online focus groups and focus group moderating, please visit http://h-focusgroups.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
The Internet has changed our lifestyle to such a great extent that we rely on it for every little thing we are involved in. In fact, it is one of the best ways to get connected with our family and friends, as we are constantly swinging between the pendulum of time and work. The latest method of staying connecting is social media optimization. It is, in fact, a perfect way to churn out endless profits. Moreover, the internet is a huge platform for sharing information and interacting.

Social media optimization has become one of the most popular methods through which one can interact and gain knowledge on various serious and miscellaneous topics and issues. It has, in fact, raised the level of internet services by enhancing the visibility of the site and at the same time getting the site a higher rank amongst the famous search engines like Google, MSN and Yahoo. Social media optimization, however, involves carefully planned and laid-out strategies that help many websites in gaining popularity and more business. What exactly is social media optimization? Well, it is a set of methods that generate publicity through the internet and connect online communities and websites together.

Social media optimization is possibly the best method to attract traffic to your website. Today, many businessmen prefer business conducted through social media optimization as it gives an edge over various other publicity methods. In fact, search engine marketing firms have certainly made social media optimization an excellent medium of interaction. With the evolution of information technology, net savvy people frequently visit a number of websites to get knowledge and the appeal of social media optimization is that it acts as an interactive platform. You have most likely come across videos uploaded on various sites that also offer blogging services, forums and discussion panels that further enhances the effect of social media optimization. In addition, social media optimization uses viral marketing techniques that spread their word across the web.

In this instance, the sole purpose is to get people talking about a product, service or an idea. The conventional method of word-of-mouth serves as the publicity vehicle that in turn popularizes the website amongst the users. The various other techniques utilized by social media optimization include video and photo sharing, social bookmarking and blogging. In social media optimization, the emphasis is laid upon the elevation of the link-ability of the website that encourages the inbound links. Social media optimization additionally creates tags and book marks for the website so that it becomes user friendly and is accessed 24 hours a day. With this, the user is able to bookmark it easily as well as go back to it whenever required without any hassle or trouble. Hence, the visitor attains a comfort level with the website. As a result, the website will get recognition and simultaneously gain popularity amongst the internet users. The purpose of social media optimization will be achieved. Therefore, the website will be able to create its own space amongst various search engines and also earn a rank as a top website.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing, [http://www.cometsearchenginemarketing.com/social_media_optimization.html]Social media optimizationTo get the SEO tips from SEO firm for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
What is this mystical thing called Web 3.0 that everybody is waiting for? It's like the silhouette of a stranger through the dense fog. Man or Monster? Friend or Foe? That is the nature of predicting the future. From afar, everything looks good. From up close, it's a mess. The good news is we can affect the future, the future is not some inevitable result assigned to us.

What will Web 3.0 look like? Let's start with how the web has evolved and go from there.

What happened?

In the old days, you really needed to read a whole book to get all the nuggets of knowledge from an author. With search engines, you can get to what you need faster and faster. So more people can now publish more ideas. Referred to as Web 1.0, static websites have sprung from every corner of the world.

Fast forward to today. The core of Web 2.0 is the latest generation of user-contributed content.

The unit of communication has shrunk dramatically. Instead of publishing a book or article, we can publish a simple blog. Just a few words and we're done.

The speed of publishing has increased dramatically. It's now lightening fast, from the author's very first thought to the moment the reader understands it.

Multi-user collaboration has become massively parallel. Forums, chats-- people are communicating everywhere.

With Web 2.0 applications, anyone can easily set up a blog or a shop on eBay. Or even join the major Web 2.0 sites like Wikipedia, Facebook, and Digg. These sites provide dynamic user-contributed content. People now flock to Web 2.0 sites because they can find any idea, or any community.

What's Missing?

So if things are so good, what's wrong?

Well, Google often returns a whole bunch of garbage, because it can't read our minds. That's because search terms aren't expressive enough. Search terms are not sufficient to provide your meaning, your context. There are billions of pages out there now, with text that can only be understood after being read by humans. So with search results, we must wade through pages and pages before we get what we're looking for.

So to solve this problem, why not make these billions of pages contain the meaning, not just the words? Why not create an engine that understands your meaning, instead of just today's simple search terms? Will that work?

What's Not Happening?

Web 3.0 has been touted as the savior. So what is it?

It's been 6 years since the prediction of the Semantic Web evolution, with RDF, OWL, SPARQL, RIF, metawebs, and ontologies. It's a deep mess. You have to be either crazy or a genius to figure that stuff out. Another faction has Web 3.0 pegged as becoming a service, somehow transforming unstructured information into structured information. Somehow, if machines talk to each other more effectively, people can access the right information quicker. That's wishful thinking.

Why will this grand vision of Web 3.0 involving intelligent machines never happen? Because humans will never be surpassed by machines in judgmental intelligence. To be interested in certain things-- that is a uniquely human trait. To belong to groups-- that is another human trait. Because a machine-generated solution, regardless of how advanced, cannot replace humans. In the end, only humans can help other humans.

What's Next?

Web 3.0 is about ideas and knowledge. It's not about shopping or entertainment. Technology-wise, we're ready for the next generation of the web, the real Web 3.0. We have everything we need to create that vision. Let me describe that vision.

Different words have different meaning to different people. Different people are identified by different demographics. There's no need for the machine to understand all that meaning stuff. As long as people understand, and communicate with the smallest possible unit of related meaning: The question and answer.

By simply matching questions with other similar questions, and by grouping the answers from all the experts, users are given access to the best possible knowledge available from all perspectives. You can thus learn at a much faster rate, bypassing the uninteresting noise for the interesting nuggets of knowledge.

Are You Ready?

If you could benefit from a more accurate search by providing accurate demographics, wouldn't you?

If you could benefit from a more accurate search by asking what you're interested in, wouldn't you?

If you could benefit from a more accurate search by answering what you know, wouldn't you?

If you could benefit from a more accurate search by rating what you like, wouldn't you?

The next generation of the web will make use of what we like, what we know, and what we've done to give us what we need. Based on our recent search history. Based on our demographics. Based on our ratings, our questions and our answers.

Given your usage, the system should know what you're interested in, and should show you questions based on the community you naturally belong to. So you will not have to avoid people you find annoying ... the system will segregate you naturally. Also, other people similar to you will, through their ratings, constantly be finding things that are interesting to you. This system is adaptive, so that as your interests change, your search results change with you.

The good news is Web 3.0 is here. And it's simpler than anybody would have thought. The bad news? It's just not what anyone expected.

We are trying to start our vision of Web 3.0 at http://www.helpglobe.com. Come join us!]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
When you are beginning your internet network marketing business, it is likely that you will be on a shoestring budget. One of the first things that you need to do with internet marketing is to build your own list. This list will be comprised of targeted prospects that are interested in the niche market that your business focuses on.

Participating in forums is an excellent way to quickly begin generating targeted traffic. Responsible and targeted forum marketing can help you do this. You need to find forums related to your niche market. Posting frequently and answering members' questions is the first forum marketing tip. Put your unique selling proposition in your signature with a link to your website. If people like what you have to say, they will visit your website. This article discusses six forum marketing tips to help you build that targeted list.

Forums are online communities where members interact with each other through posts. A distinguishing characteristic of a forum is its specificity. Forum threads are very topic-specific. These threads discuss one topic only.

Here are six forum marketing tips to help you generate ongoing targeted traffic.

1. Determine your expertise and find appropriate forums that you can join. Look for active forums that have topics related to your business or expertise. Create new threads there, offer your knowledge, and help others--frequently. This will build your integrity and expertise.

2. Create a linked signature and include it at the end of your posts. Do not use an affiliate link.. You can use this to sign your posts. This signature must lead to your web site. The traffic you generate from it is very highly targeted.

3. Manage your forum affiliations. Do not try to post replies or threads in every forum. Find five to seven forums where you will become active and then ramp up so you make at least five forum posts daily.

4. Create interesting threads on the latest 'hot' topics. You will see that a lot of people are talking about a certain problem and are trying to find the right solutions for it. You can create a thread which offers your solution in a step-by-step format. This will continue to build your integrity and expertise.

5. Reply to existing topics with quality answers. Look for questions which people post because they want to know more information about it. Reply to the topic with a quality answer. If you do this often, people will look to you as an expert and will start to respect your opinions. They will then enter your prospecting funnel to get more information from you because they trust you.

6. Use a system to save and track your forums and posts such as Forum Fortunes, which saves a lot of time because it saves and tracks all of your posts and forums.

Following these forum marketing tips will help you establish yourself as an expert, develop trust and build relationships. Many people will contact and join you because of the information, help and assistance you continue to provide.

Jon Roussel is a successful internet marketer in Beverly, MA. He helps people succeed with a home-based business that will generate a long-term reliable leveraged residual income. Learn more at http://www.jonroussel.ws, Jon Roussel's Website.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
There are many effective little techniques that encourage forum posting. One of the tricks that helps to encourage forum conversation is to end some of your posts with leading questions. "What do you think?" "How do you do it?" "Does anyone know how to ____?" Questions give an easy opening for the next person to post, just as they help foster conversation in real life.

If you start a new thread, it often is more successful if your first post is short and asks a question, as opposed to being several paragraphs in length that cover a topic more thoroughly. This is kind of surprising because you might have thought a longer post would be more intriguing, but try it and see! You'll notice a difference. So, even if you've thought about a topic a lot, try not to say much in the first post. This lets other people be "experts" too, and they will enjoy the conversation.

In writing classes they often teach you to write strong. Strong writing is well thought out, authoritative, doesn't use the word "I," has good grammar, spelling, and punctuation. But on a forum, it can intimidate others so that they won't post. If instead you say, "I think," "Gosh, how do you spell that?", include personal stuff, and so forth, it makes the writing less formal and more like you're sitting across the cafe table from an old friend! This makes others comfortable so they are more likely to open up.

Compliments about what someone posted before you also helps many of the readers to be comfortable posting because they interpret it as a friendly, gentle place. Whether face to face or online, other people will like it when they receive positive comments or are asked questions. It simply makes people feel like they are being listened to, and we all like that!

Timing is also important in encouraging good conversation on a forum. It's better to post two or three responses at a time every three or four hours, than to sit down once each evening to post because it keeps the forum fresh and people get the feeling someone is always there for them to talk to. If they check in an hour or two after they posted and they see responses, well, of course they'll be more likely to get involved in the forum than if they have to wait a day for a response.

Social network users, visit http://www.wishafriend.com/ac/holidays/christmas/ for Christmas MySpace comments. You can also find Christmas MySpace graphics at http://www.wishafriend.com/graphics/holidays/christmas/, and find Christmas Layouts at http://www.wishafriend.com/layouts/christmas/ to add to your profile.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
Black Hat SEOss will definitely impress you with all the aces up their sleeves, but if you do not want your website to be black-listed by popular search engines such as Google, then it is recommended that you try other better options that are available. Generating traffic to your website is no doubt important, but if you have long-term business plans then you need to realize that what is even more important is building and maintaining the credibility of your website. It is only when credibility is maintained that you can you hope to retain users on your website and, most importantly, motivate them to buy products or services that you might be selling through your website.

So, what is the best way of building credibility? Well, the truth is that there are many ways of doing that. However, if you are looking for the best solution, then I will recommend that you opt for forums that act as the perfect platform for user interaction. You see, when you start a forum on your website, what happens is that users develop positive perceptions about your website-- something that helps a lot in building the desired level of credibility. Since forums are places where users are allowed to share their views and experiences, both negative as well as positive, it naturally leads to a feeling of communion amongst those who throng your website. This helps a lot because users then feel more at ease while using your website or when buying products and services that you might be offering through your website.

Building credibility through forums should be your first priority because by doing so you not only increase traffic to your website, but also reduces costs and improves profitability of your online business. This becomes a possibility because when you have a successful forum, you no longer have to invest huge amounts on Internet marketing or hiring writers, bloggers, and SEOs. All the marketing and content gets done automatically by forum members without you having to spend a single penny. Even the mundane SEO tasks such as keyword optimization get done in the process and that, too, without raising the hackles of search engines, something that is always a possibility with SEO-assisted optimization techniques. You see, when users discuss topics related to your website, it automatically leads to the requisite keyword insertions, something that the search engines are most likely to take notice of in a positive way. That’s the magic of forums!

So now that you understand the importance of building credibility through forums, it is all up to you how well you implement that on your website. However, before you actually start a forum, you need to take certain precautions because just like any other technique, forums too have their limitations and disadvantages, especially when not used in the prescribed manner. You may be planning to get the best forum software, but believe me, if you do not know the tricks and techniques involved, you will not be able to make much progress even with the most advanced software programs. So, instead of risking your investments, I would recommend that you first learn the intricacies and the tricks of the trade.

Ryan Chua is a professional IT and Onlne marketing consultant for the past 5 years. Ever since running his own traffic and profit-generating websites, he has been teaching others how to do the same for their own online endeavours. For more information, visit http://www.ForumSecretsRevealed.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
With the present trend in marketing and online business, competition to get the a higher and better ranking is getting stiffer and a lot more complex. In order to attain the best traffic on the net, a lot of marketers and businessmen are engaging into so many highly tremendous methods of marketing. One of the most sought-after marketing tools that many are trying to experiment on is the search engine optimization, particularly the off page optimization process. You may be asking, why search engine optimization? What features does off page optimization have to be considered as one of the most sought-after marketing tools? Well, the answer to that is very basic and fundamental - traffic driven by back links.

Back links are the most essential means of generating traffic on a site nowadays. A lot of marketers and business people have seen the strong potential of off page optimization to obtain successfully numerous quality back links on a site more than its contemporaries. Back links are link addresses that you are able to generate from sites that wish to start a connection with your site. Usually, this happens under the method of SEO that requires it to be done outside the main content of the site - thus, off page optimization.

One of the best ways to get back links is through the use of the forum. If you are able to publish your message on the forum sites where you are a member, you are given the opportunity to include on the message some of your relevant information such as the company name which you represent, as well as a bit of personal information such as your name and your e-mail address. You will be given this opportunity when forum masters see your contribution to the forum site as something that is indispensable. In order to continue getting such opportunity, you continue to submit postings that contain relevancy and pertinence.

As additional information, if you are serious about generating more back links from forum sites, engage yourself into more than one forum site and allot time for each individual site. In that case, you have far better opportunity to gain mileage with considerably more net users.

Do you want to learn more about how I do it? I have just completed my brand new guide to forum traffic success, 'Secrets of Generating Traffic With Forums'

Download it free here: http://www.secrets-of-internet-success.com/2ezforums.html Traffic Generation With Forums

Sean Mize is a full-time internet marketer who has written over 1,574 articles in print and 11 published ebooks.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
The majority of Internet Marketers are always looking for some additional places to promote products for free and get some free traffic. But when thinking about this, did you ever consider "Forum Marketing"?

There are loads of Internet Marketing Forums and even highly specialized forums for almost any niche market. They all serve many purposes. First of all, they are an informational resource, but did you know that they can also help you to grow your business?

- By contributing posts with valuable information and by being active in the forum, you can easily brand yourself as an expert in your niche and everybody likes to buy from experts rather than from the "average Joe".

- By posting regularly to these forums you can also generate a flood of backlinks to your site.

- By promoting your website with your signature tag, you will get a lot of free traffic to your sites and sales you never would have made without that.

The first trick to doing this successfully is to properly utilize the signature tags of your postings, because it’s only this little signature tag that is promoting your website, product or service. Look at the terms of every forum to make sure your signature lines comply with the rules. Then make your tag eye-catching, sticky, create it like an email headline so that it attracts the reader to click the link and read more.

And please: don’t contribute just "Me, too!" posts or silly questions.

The second trick is the information value of your post. You have to really show some expertise to the forum members to get them interested in what you have to offer and to encourage them to click on your signature lines.

Follow these simple steps and do not to blatantly advertise your business, but contribute valuable content and in a short time, you will see fresh and targeted traffic coming to your site. You have built trust and credibility within the forum community and this will pay! Not only will you make more sales, you will have backlinks from an authority site with a high Page Rank and that means additional search engine traffic!

The critical point in forum marketing really is: do respect the community, be patient and contribute value to place yourself as an expert. And do not even think to spam the forum using some tricky software tools. You will be banned immediately.

If you do it the right way, forum marketing will become a powerful weapon in your marketing arsenal.

Gitte Dabek is a home business expert. She is running a website listing and rating legitimate home business opportunities. If you are interested to read more about the Top Home Business Opportunities, visit her at http://www.top-home-business-opportunities.net.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
Whenever we hear of internet confrontations, we think of crazy people online doing whacky stuff. That is not always the case. "Internet beef" is among the bulls with extremely sharp financial horns. Yes, we're talking about the top internet companies "on steroids" ! Google, YaHoO, Microsoft, eBaY, MySpace and the underdog slowly taking over- Facebook.

MySpace is reported as losing a slight grip on new user signups, due to prohibiting it's users from promoting their URL addresses and e-commerce business on their personal pages. Savvy web publishers desire to utlize the power of MySpace, not just to ask people to buy something, but it's also a great backlink from MySpace to have your domain name linked to. If you go to Alexa and type in MySpace to view their traffic rank, you'll see that it ranks at 6. A ranking of that number on Alexa simply equals out to be well over a billion times over in logins, logouts and new user signups daily. MySpace also prohibits the use of widgets in loading your personal content into and placing it on your page. If you have any kind of affiliate links, Google ads or anything that generates income for yourself, your MySpace account will be instantly deleted.

Google is reported to have bought more companies. Their secret plans are to create search engine friendly widgets, so that they can embed and offer these tools to users of the affiliate-owned companies they have been purchasing left and right. As Google knows they are late, Facebook has Google by the balls in creating social networking applications so that users can increase the social networking effectiveness of their personal pages. And, if you think about it, Facebook will soon have MySpace on its knees. Today, Facebook offers over 8,000 widgets. Google plans on firing back soon with their new social network called "Open Social".

These companies are all at war to grab our loyalty. They offer so many free services. If you look into the deeper picture, the more free stuff they offer, the more ad revenue they generate for their company. If you think hard enough, the same ad revenue they generate, you can too for yourself. How so? They use Google Ad Sense & affiliate links just like everyone else. The key is to network with people, use free widgets to syndicate your content, write good search engine copy, signature forums with your URL links, build many personal social pages and backlink them with your content. More content equals more traffic which equals more money for you, just like how the big boys do!

Shawn Drewry is the CEO of http://www.DrewryOnline.net

He was born & raised in Brooklyn, New York & has been in the working world for 10 years, including corporate America. As much as he did well in his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate him. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
By Michael Cordova

A landing page is a website page created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.

We provide this landing page quick reference so you can pull it out every time you are creating a persuasive landing page; divided into four sections to use as an all-inclusive tip sheet. Most importantly, consider that you have eight seconds or less to convince your visitor to act. If you have not convincingly made your case in this time, then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.

Page Layout

- Place your logo at the top left. Visitors expect it there so display your branding where it counts.

- If the visitor came from a search engine, keyword search, or a PPC ad, then place the keyword terms in bold at the top of the page. This reinforces, to the visitor that they came to the right place.

- Always, keep the Golden Triangle in mind. It is the most important and scanned part of the page. It is the area of the page that starts at the top left, moves to the top right side, then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically. You should never force a visitor to scroll horizontally. This means your landing pages should be seen completely on an 800 x 600-screen resolution. Place your UVP in the middle of the Golden Triangle.

- Contrast your Calls to Action with respect to the rest of the page - use contrasting colors, round vs. rectangular, straight vs. slanted, warm color vs. cold color, big vs. little. Make sure you can spot the Call to Action from six feet away.

- Place assurances, testimonials, and guarantees in the far-right column

- Place logos to appropriate associations or online companies at the bottom of the page to show credibility - Verisign, BBB Online Reliability, certified by..., Alexa rank (if good), powerseller, live support, credit cards supported, open 24 hours a day, Hacker Safe, as seen in Entrepreneur Magazine, Chamber of Commerce, etc.

- Don't place external links on a landing page. Just allow them the option to proceed into completing the form and converting into a customer.

- Place privacy policies on the landing page. This instills confidence.

- Think of the Amazon.com website. Note their Call to Action is the hotspot at the top-right of all pages - add to cart, one click ordering, etc. This may also apply to you

Writing Style and Content

- Spend time on your Unique Value Proposition (UVP), and place it into the center of the Golden Triangle. A UVP is the core differentiation of a company's product or service from those of competitors. A complete UVP will describe the market and a company's competitors and the key difference between competitors and your own company.

- Ensure that you do not have big paragraphs. Visitors tend to scan pages instead of reading all of the text on them.

- Write using headers above paragraphs that summarize the following text.

- Use bullets where possible as visitors can quickly scan them. Search engines also prioritize bullets instead of long paragraph text.

- If you want, add a picture to ensure that it will reinforce your message. You can easily lose significant sales by having the wrong picture on the landing page.

- If the purpose of the landing page is to provide a white paper or article, then create an image for the paper with enlarged text.

The Form

- Keep the number of fields on the form as small as possible. This is critical in getting them to complete the form.

- Add a Comments textbox asking for the visitor's input. It can be the key to qualifying leads. Those that complete this form with the services they are looking for should be contacted immediately. Here are some requests you can use for this Comments box:

- What is the biggest problem that you need to solve now?

- What is the purpose of your project?

- Please, list your goals for this project.

- How can we help you?

- In case the visitor does not complete the Comments textbox on the first page, add a 2nd page with only a Comments textbox on it requesting the visitor's comments again. Tell them that if they complete the Comments box now, then they will receive an extra free white paper that is relevant to the same visitor. These visitor comments are important.

- Have the visitor check a box that says something like "YES! Send me the free white paper that will change my life." It is the psychological method of coercing them into completing the rest of the form.

- Prominently list the benefits of completing the form. It is a major validation. Make sure to write the benefits in terms of the user's benefits instead of the features of your product or service.

- Ensure you save the form information into a database and send emails out as soon as the form is completed so you can immediately contact the visitor. The lead's effectiveness drops dramatically as time goes by. Contacting a lead within minutes is ideal.


Landing Page Mistakes to Avoid

- Graphics or text unrelated to the offer - limit copy to only the point of the landing page

- Long forms with unneeded fields - limit your form to what is essential

- Difficult to read fonts

- Navigation off the landing page

- Placing important persuasive copy below the fold

Michael A. Cordova is a managing partner at Mercury Leads, Inc. For questions about our Search Engine Optimization (SEO) and Internet Marketing, services go to http://www.mercuryleads.com/search-engine-optimization-internet-marketing-seo.asp or call us today at 303-744-2178.

]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
By John Foley

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It is obvious why electronic self-publishing has quickly become so popular.

The publishing industry, I hope, does not intend to banish the printed word forever to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let us look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are easy to produce, and their production cost is inexpensive. Just think about it: you do not need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are rapidly and are easily distributed online, and easily updated. They do not require a second print. All you do is go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You do not have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It is on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You do not need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript repeatedly. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business insight, your audience will come to you.

Finally, you have creative control over your ebook.

You do not have to compromise with an editor or the publishing trends of the time. You do not have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excerpting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Alternatively, you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.

You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

John Foley PhD MBA
http://www.marketing-growth.com

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Web 2.0 offers the next generation of online marketing tools, enabling businesses to harness the power of the Internet to reach customers in unique and varied ways.

Web 2.0's primary focus is getting people together to share their expertise and thoughts through social interaction. Web 2.0 principles embrace those tools and services with social networking applications.

Just as the open source movement changed the face of software development, so has Web 2.0's open source content model changed online marketing-- a change which has the potential to accelerate your business' profits.

Think YouTube, MySpace, del.cio.us, Technorati, Digg and Flickr. These are only a few of the more popular services which have revolutionized the way businesses are reaching their online target markets.

If you are considering jumping into Web 2.0 marketing, use the following tips to help you integrate Web 2.0 into your marketing arsenal.

1. Simple but not easy: Contrary to many claims, Web 2.0 marketing takes hard work and creativity to stay ahead of your competition. Your content will have to be tended to and updated continuously. Make sure you dedicate enough time and budget to keep multiple projects running. Like any marketing strategy, time and patience are critical. Committing to a long-term strategy is ideal.

2. You have to be appealing: Adding fresh and interesting content should be a priority. News becomes old fast. This is when you will have to step up your creative activity. Experiment with podcasts, quirky background information, and news about upcoming events.

3. Check your spin at the door: People who engage in social networks do so either to share knowledge or gain new knowledge, not necessarily to buy something. Recycling old information without offering anything valuable up front is detrimental. There's no getting around it-- you must give first before you can get. If your first response is to sell, people will take notice and you will eventually be pushed aside.

4. You must stay active: Web 2.0 marketing is a two-way street that allows a business to interact with a buyer on a familiar level. You can join in by including videocasts, blogs and wikis on your own site. But, creating your own social network is only half the story. You have to be willing to seek out and participate in other active online communities.

5. Authenticity required: The internet is conducive to anonymity on every level. However, using web 2.0 marketing makes you part of a community. Misuse of that very anonymity that encourages participation can hamper or ruin your plan. You have to be willing to encourage participation without encouraging abuse.

6. Get thick skin: Not everyone will say positive things about your business. Quite the contrary. You will more than likely have to prove yourself before you're given the privilege to participate, much less sell. The way in which you handle critics will go a long way towards demonstrating your poise under difficult situations. No one likes a cry baby.

7. Multimedia rules: Traffic statistics on video sharing sites tell a tremendous story about where consumers are spending their time online. With bandwidth costs continuing to decrease, consumers' appetite for the multimedia experience will only grow. This presents an amazing opportunity for those businesses willing to invest in the latest online communication technologies.

Web 2.0 is still in its infancy. Consumers have already shown they are willing to participate in open source communities. Content, especially multimedia content, will continue to be the deciding factor in whether a business succeeds or fails online. Are you ready for the Web 2.0 marketing challenge?

Relativity is pleased to offer [http://www.relativitycorp.com/]Web 2.0 Advertising - Web 2.0 Marketing - Web 2.0 Promotions - iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at [http://www.relativitycorp.com]http://www.relativitycorp.com. We look forward to providing you with fresh creative information and insight into this emerging industry.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
StumbleUpon has been one of the leading referral traffic social media networks which you should be using to boost traffic to your site/blog. You might not know that within a day if your site/blog is being stumbled by others, you might be drawing hundreds or thousands of visitors who are interested in what you have to offer. The more people who give a thumbs up and a review, the higher your chances are for your article to be exposed to others.

When you are stumbling another article, make sure that you also drop a review with relevant tagging. By dropping a review, the user will know you have given a read and he might drop by your profile and stumble sites that may belong to you as well. It will appear on your profile so that it looks more like a blog, and whatever review you give will tell others how good this article is and they will stumble further. Tagging is important as well. With relevant tags on the review, it will be sent out to others who are interested in this topic to give it maximum exposure.

Stumbling your Articles

Remember that you should try to avoid stumbling your own article, unless it is something that you think could benefit both your users and the readers on StumbleUpon-- then stumbling your own article would attract more people to see what you have.

Aim to be a Top Stumbler

This does not happen in a day, but it takes time to reach that status. Set a goal to become the TOP 50 STUMBLERS and start to stumble websites, photos and videos equally. Make sure you do not give only thumbs up and no reviews because a top stumbler does not only thumbs up, but gives a review and tagging as well.

What StumbleUpon Doesn't Want You To Know

I will now share what StumbleUpon does not intend to let you know on how you increase your status and also how you can work your way to a Top Stumbler.

Stumble more Videos and Photos

Would I be biting my own tongue if I said that stumbling more videos and photos can increase your ranks more than stumbling websites? According to my observations, a majority of the Top 50 stumblers actually have less pages stumbled on than many others but still gets ranked in the Top 50... why is that so?

The photos and videos they stumbled made a lot of difference, and it could be the way for you to become a Top Stumbler. Have you stumbled enough Videos and Photos to make this myth come true for you? If you have yet to, then do it quickly.

All in all, you need to learn how to stumble better -- don't just give a thumbs up and leave the site!

Etienne is an author and blogger who gives tips and tricks on how to make money online and strategic blogging and traffic tips. Learn how to increase targeted traffic at http://www.etienneteo.com/.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
by Phillip Davis

Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified.

If you have that gnawing sense that choosing a name for your new business is vitally important - you're right. With 18 years in the naming and branding business, I've witnessed the good, the bad, and the really bad.

Here's how you can avoid the worst of the mistakes and get off to a good start.

Mistake 1: The Committee (Getting all your clients, employees and family members involved)

We live in a democratic society and it seems like the right thing to do - involving everyone in an important decision. This approach, however, presents a few problems. The first and most obvious fact is that you will end up choosing only one name - so you risk alienating the very people you are trying to involve. Second, you often end up with a consensus decision, resulting in a very safe and very vanilla name.

A better method is to involve only the key decision makers, the fewer the better, and select only the people you feel have the company's best interests at heart. The need for personal recognition can skew results - so you are best served by those who can park their egos at the door. Also, make sure you have some right brain types in the mix. Too many left brains and the name often ends up too literal and descriptive.

Mistake 2: The Train Wreck (Taking two words and colliding them head on)

When forced to come up with a creative name, many aspiring entrepreneurs will simply take part of an adjective and weld it onto a noun. The results are names that have a certain twisted rationale to them, but look and sound awful. Someone starting a high-end service franchise then becomes QualiServe.

It's a bit like mixing chocolate syrup with ketchup - nothing wrong with either, but they just don't go together. Other common truncations include Ameri, Tech, Corp, Tron, etc. The problem with this approach is that it's forced and it sounds that way.

Mistake 3: Where's Waldo? (Names so plain they'll never stand out in a crowd)

The first company in a category can get away with this one. Hence, you have General Motors, General Electric, etc. But, once you have competition, it requires differentiation.

Imagine if Yahoo! had come out as GeneralInternetDirectory.com? It would be much more descriptive, but hardly memorable. And with the onslaught of new media and advertising channels, it's more important than ever to carve out your niche by displaying your uniqueness. Nothing does that better than a well-conceived name.

Mistake 4: The Atlas Approach (Using a map to name your company)

In the zeal to start a new company, many businesses choose to use their city, state or region as part of their name. While this may actually help in the beginning, it often becomes a hindrance as a company grows.

One client came to me with complaints he was serving more of the market than his name implied. He had aptly called it St. Pete Plumbing since he hailed from St. Petersburg, Florida. But yellow page shoppers assumed that was also his entire service area. With a little creative tinkering we changed the image of St. Pete from a city to the image of St. Pete himself, complete with wings and a plumber's wrench. The new tag line? "We work miracles!"

Other companies have struggled with the same issue. Minnesota Manufacturing and Mining was growing beyond their industry and their state. To avoid limiting their growth they became 3M, a company now known for innovation. Kentucky Fried Chicken is now KFC, de-emphasizing the regional nature of the original name. Both of these companies made strategic moves to avoid stifling their growth. Learn from them and you can avoid this potential bottleneck.

Mistake 5: Cliche' You Say? (A good name is worth a thousand words)

Once past the literal, descriptive stage, the thought process usually turns to metaphors. These can be great if they are not overly used to the point of sounding trite. Since many companies think of themselves as the top in their industry, the world is full of names like Summit, Apex, Pinnacle, Peak, etc. While there is nothing inherently wrong with these names, they are just overworked.

Look for combinations of positive words and metaphors and you will be much better served. A good example is the Fortune 1000 data storage company Iron Mountain, which conveys strength and security without sounding commonplace.

Mistake 6: Hide the Meaning (Make it so obscure, the customer will never know!)

It's great for a name to have a special meaning or significance. It sets up a story that can be used to tell the company message. But, if the reference is too obscure and too hard to spell and pronounce, you may never have the opportunity to speak to that customer. They will simply pass you by as irrelevant.

Resist the urge to name your company after the mythical Greek god of fast service or the Latin phrase for "We're number one!" If a name has a natural, intuitive sound and a special meaning, it can work. If it's too complex and puzzling, it will remain a mystery to your customers. This is especially true if you are reaching out to a mass audience.

I pushed the envelope a little on this one myself, naming my branding firm Tungsten, after the metal that Thomas Edison used to create brilliant light. However, my clientele consists of knowledgeable professionals who appreciate a good metaphor and expect a branding firm to have a story behind its name. It's also a way to differentiate my services (illuminated, bright, brilliant). So, while it works for a branding firm, it would not do well as an ice cream parlor.

Mistake 7: The Campbell's Approach (Using alphabet soup to name your firm)

This is a trend that is thankfully wearing off. Driven by the need for a matching domain name, many companies have resorted to awkwardly constructed or purposefully misspelled names. The results are company names that sound more like prescription drugs than real life businesses. Mistake 2 sometimes gets combined with this one and results in a name like KwaliTronix (or worse - mistakes 2, 4 ... 7, resulting in KwalTronixUSA).

It's amazing how good some names begin to sound after searching for available domain names all night. But resist the urge. Avoid using a "K" in place of a "Q" or a "Ph" in place of an "F." This makes spelling the name and locating you on the Internet all that much harder.

It's not that coined or invented names cannot work; they often do. Take, for example, Xerox or Kodak. But, keep it mind, names like these have no intrinsic or linguistic meaning, so they rely heavily on advertising and that gets expensive.

Many of the companies that use this approach were either first in category or had large marketing budgets. Verizon spent millions on their rebranding effort. So did Accenture. Check your pocketbook before you look into these types of names.

Mistake 8: Sit On It. (When in doubt, make no change at all)

Many business owners know they have a problem with their name and just hope it will somehow magically resolve itself. The original name for one of my clients was "Portables," which reminded some people of the outdoor restrooms or the portable classrooms - neither one a good association. This added to the confusion when phone operators tried to explain their new concept of moving and storage. After some careful tweaking, we came up with the name PODS, an acronym for Portable On Demand Storage. The rest is quickly becoming history as they expand both nationally and internationally.

Peter Warhust, President and one of the original founders states, "For the record, changing our name to PODS was one of the best moves we ever made."

Exercise Experience, a former Florida-based company, was frequently confused with a health club. In reality, they sold very high-end fitness equipment. This brings up a very key point - it's better to have a name that gives no impression than a name that gives a wrong impression. Much of the ad budget we spent on Exercise Experience was used to clarify that they sold fitness equipment. This was valuable airtime that could have been put to better use selling the equipment rather than explaining the business. Ultimately, the company folded. It's not to say it was solely because of the name, but I believe it was a factor.

Mike Harper of Huntington Beach, CA, bought a thirty-year-old janitorial and building maintenance company named Regency. We both agreed it sounded more like a downtown movie theatre than a progressive facilities management firm. After a thorough naming search, we developed the name Spruce Facilities Management. Spruce not only conveyed the environmentally friendly image of a spruce tree (something important to the client), it also meant, "to clean up." The new tag line fell right in place: Spruce "The Everclean Company."

It's only a matter of time before Southwest Airlines and Burlington Coat Factory and others who have successfully outgrown their original markets begin to question their positioning. Much like 3M and KFC, they may need to make a change to keep pace with their growth and image.

In the fever to start your new business or expand a current one, take time to think through some of these issues. According to the late Henry Ford, "Thinking is the hardest work there is, which is probably the reason why so few engage in it." Albert Einstein took it one step further claiming, "Imagination is more important than knowledge."

By tapping into your creativity and avoiding these potential pitfalls, you'll be able to create a name that works both short- and long-term - one that allows for future growth.

Like the original cornerstone of a building, it will support upward expansion as your company reaches new heights.

Phil Davis is President of Tungsten Brilliant Brand Marketing. Phil’s life goal of "creating environments where people thrive" reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a business naming and branding consultant. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina. Website: http://PureTungsten.com Email: Phil@PureTungsten.com

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By Gary Wollin

Batteries not included. These are three of the dumbest words.

Your Company spent millions of dollars to develop this wonderful product. Engineers spent countless hours creating and refining it. You spent additional millions of dollars in advertising to get me to buy it.

I bought it. I took it home and now it will not work because YOU neglected to include the only part that WILL make it work. For a couple of extra bucks, your cost and mine, I am frustrated and angry with you and your Company.

It is the same with customer service.

No matter what you sell; whether its goods or services, big ticket or small, sales and customer service are not two separate pieces. Every sale must come with the customer service built in.

Exceptional customer service is NOT an extra cost of doing business. It is an investment in your own future success.

In the early 1950s, my uncle had a very small clothing store in Miami, Florida. In those days, Miami was a major entertainment center, with the biggest names in show business appearing at the major hotels, very similar to Las Vegas today.

One evening, as he was leaving the stage at the end of the early show, a young singer ripped his tuxedo jacket on a nail sticking out of the wall. It was after 8 P.M., all the clothing stores were closed.

The hotel management called the major stores and owners because the singer did not want to go on stage with a torn jacket or worse, no jacket.

None of the fancy clothing shop owners would leave their homes to accommodate the young man. Finally, in desperation, my uncle got the call. Would he come downtown with a couple of tuxedos?

Within an hour, my uncle was at the hotel with four tuxedos. He did the fitting and tailoring right on the spot.

The young singer and the big hotel management were ecstatic. The singer tried to shove a few extra hundred-dollar bills into my uncle's hand, but he would not take the money, explaining it was an honor to have the opportunity to earn the business.

The singer promised he would never forget my uncle's kindness and would tell his show biz friends about my uncle. True to his word, the singer continued to tell his friends about my uncle, even as his singing career skyrocketed.

The young singer - Frank Sinatra.

My uncle - went from a tiny clothing store on the edges of oblivion to "Mickey Hayes - Clothier to the Stars"; his walls covered with hundreds of photographs of the biggest names in show business.

On the other side of the coin is INTEL, the major manufacturer of computer chips, and, a great company.

Some years ago, Intel's newest chip had a design flaw that caused a problem in only the tiniest number of calculations, and only in highly complex situations. As this problem began to unfold in the press, owners of computers built with these new chips wanted replacements.

Intel's management stated that these customers were somewhat stupid since only highly complex calculations in specialized situations would experience that problem and then, only on the rarest occasions. They said that they would replace the chip if the customer could substantiate the claim that their chip was flawed.

How stupid. If it only goes bad once in a zillion times, why not give a lifetime guarantee? Most of the customers would never run into that problem. If Intel had immediately offered the lifetime replacement guarantee, ALL of the customers would have had a high degree of confidence that they would never need to take Intel up on their offer.

Intel finally did offer lifetime replacement - after worrying, offending, and insulting millions of their customers.

We can all learn a valuable lesson from Nordstrom's; the department store famous for customer service. Their service to customers is so incredible, that people go out of their way to shop there.

Mr. Nordstrom calls it 'customer heroics'. "We do it because we want more business - NOT simply because we're nice guys."

I have always told my employees - "don't save me 'MY' money. If it helps the customer, SPEND my money. Even if they make a mistake, they won't be criticized if it helped the customer".

Nordstrom, over a period of many years, has developed a corporate culture of service to the customer. Any corporate culture, if it is going to endure successfully, MUST take on a life of its own, apart from the wishes of management. It has to be adopted by every employee, because each ONE thinks it is a good idea.

Whether you are a one-person operation or the largest company, you know what good customer service is. It's the Golden Rule applied to business - "Do unto others".

Listen to your customers' spoken requests - and unspoken. They will tell you what they want. Add a large portion of your own good common sense. Make a commitment to yourself that you will give your customers, service beyond their highest expectations

If you will do these few simple things, I can guarantee you success beyond YOUR expectations.

Gary Wollin is a Warren Buffet style investment advisor with 45+ years of Wall Street experience. He has been regularly featured in The Wall Street Journal, New York Times and many other publications around the world. He writes and speaks on sales, customer loyalty, and the stock market.

For more information, please visit http://www.garywollin.com.

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By Elaine Currie

Working at home gives you the freedom to use your time in a flexible way. With no boss to set deadlines for you, it is up to you to ensure no element of time wasting creeps into your flexible schedule.

If you are new to working at home online, one of the hardest things you have to do will be to learn effective time management. Time is too precious to be wasted. It is essential to remain focused on the task you set out to do and complete that task before starting another. There will be numerous distractions inviting you to wander off course spending a little time in some completely unplanned activity. For anyone working at home, there will be distractions; such as a ringing phone, a parcel delivery, a demanding child, a bright day that just begs you to wax the car, a dog that wants walking, etc.

When working at home online, in addition to all the normal domestic distractions, you contend with the Internet's own array of distractions. If you thought controlling domestic life while working at home was complicated, the early days of working online will seem like trying to perform delicate surgery in the middle of a three-ring circus. Offline distractions will quietly tempt you to wander off course. The distractions you will encounter on the Internet positively clamor for your attention.

Working at home provides the freedom to make your own schedule and the flexibility to work any hour of day or night you choose. The main attraction of working at home is there will be no boss breathing down your neck. In the absence of deadlines set by a boss, it is up to you to use self-discipline to get your work done.

When you work for yourself, you will undoubtedly start with every intention of managing your time sensibly and following a schedule that will enable you to balance work and family life. Working at home online involves more than just good intentions. It requires planning, determination, persistence, and unwavering self-discipline.

When you first start working at home online, you will be tempted to check your website at regular intervals. You will be tempted to check your sales figures several times a day. You will feel the need to check in at your favorite forums, and your email inbox will have an almost irresistible attraction. It is natural to feel like this. Each of these detours from your planned day will not take long on its own. If you add up the time spent on each one, you will be looking at an hour or more wasted each day.

Those self-inflicted time wasters are a danger in themselves, but the danger lurking within them is worse. Every visit you make to a forum and every email you read can contain a link that you will not be able to resist clicking. This is where working at home online has unique dangers you would not experience if you had an offline home business. Clicking any one of those links can lead you to a website full of information that looks as if it might be of benefit to you. There will be offers of tools to save you time, e-books to educate you, and advertising that promises to make you a fortune. Your decision to read just one email can lead you down a path that costs you another half hour in wasted time.

The problem with these online temptations is they tend to arrive disguised as something to help you in your home business. Ironically, many will claim to save you time while you are building your business. You will develop an instinct that enables you to ignore these offers because you have seen it all, (or something very similar) before, but the early days are a dangerous time. Your best defense in the early days is self-discipline. The solution is not always easy but it is simple: make a plan and stick to it. Have a list of things to do each day and make yourself work through the list systematically. The best way to do this is to use a system of small goals and rewards to keep you on the straight and narrow path until good time management replaces those bad habits.

If you fail to exercise self-discipline and resist the temptation to wander the Internet back roadsFree Reprint Articles, you will find yourself spending long hours at your computer with nothing to show for the time spent apart maybe from a touch of eyestrain.

Do you earn money working at home? For more time management tips and useful home business resources, visit Elaine Currie's Work At Home Directory (http://www.huntingvenus.com/).

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By Bob Crane

Home-based businesses require very little money to get started. You can find some for as low as $12.00 with no membership fee. Ones that do charge a membership fee usually give you a starter kit for the fee. The kit can include some forms and brochures on doing the business along with some CD's and DVD's.

There are many advantages to working from home, the flexibility in the daily schedule being the most important for me personally, so I can take care of family needs as they arise. You do not need to make a large investment to start and operate a home based business compared to a traditional bricks and mortar company. If you are working with a network marketing company, they do all of the heavy lifting for you, such as, fulfillment of the orders that you send them, operating and maintaining a website that you can use to run your business, creating a product to sell, etc. The most you would need to spend on equipment is a computer, high-speed internet connection, and a long distance service that allowed you to make three-way calls.

When you have made up your mind that you want to do a home-based business with network marketing, first you have to decide what type of product you want to sell. Do you like nutritional products, kitchen products, etc? It is usually best to pick a product type that requires re-ordering on a regular basis, such as a nutritional product so can develop a steady income stream from your commissions. There are many reputable home-based networks marketing businesses to choose from.

A good place to begin your research is to look at the Better Business Bureau and the Direct Selling Association; they usually list the better companies. Do not overlook newer companies that may not yet be listed by those organizations. With a newer company, there is a little more risk that they may not last, but there is also the chance that they will and be very successful. You just have to check them out more thoroughly.

There are many work at home opportunities available to you, so take your time reviewing them and interviewing potential sponsors. With a network marketing opportunity, you can use your creativity to its fullest to promote the product and opportunity both online and in person. Once you see how much fun it can be, you will never want to do anything else.

You just have to pick the opportunity that is right for you. If you like to talk to people and do not mind making phone calls, then a network marketing opportunity may be right for you. You may be a little apprehensive at first because you are not sure what you are supposed to be doing, which is normal; it is your sponsor's job to train you. Make sure you pick a sponsor that you can work with. Just do your research and become knowledgeable about the home based online business opportunities you are considering. When you finally decide on one, put all of your efforts into making it work and you will eventually join the ranks of fortunate entrepreneurs who earn extra money at home with their computers.

Bob Crane is a Nutrition Consultant and involved in introducing an extraordinary new Internet Work at Home Based Goji Juice Business System (http://www.jaxeagles.com/). Check out the new Goji Juice Storefront (http://www.luvmyheart.com/) Contact him online at: http://www.domesticbiz.com

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by Chiun Masters

It's the 21st century, and you're already aware of the rapid changes and development that your industry is going through, almost on a daily basis. It's becoming more and more competitive, and you need to grab every advantage that you can possibly get over your competitors.

The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours online?

If you want to grab yourself a piece of real estate on the Web, you basically start by creating your company's Website. Your Website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer.

It's also commonplace for businesses to closely monitor their competitors' Websites, to see what they're up to and to learn anything they can.

In short, it's all about information. The Internet isn't called the "Information Superhighway" for nothing, you know.

But, having a company Website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your Website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web.

So -- how can a small company like yours compete?

One of the most widely-used and most effective methods that Webmasters and Net-savvy businessmen use is link-building. Used effectively, it can be one of the single best techniques you can have for getting people to your Website, and thus promoting your company's products and/or services.

First, it's important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. It's like the equivalent of a phone directory. And -- those people usually don't bother looking for companies beyond the first three to four pages of the search results. That's why it is most critical for a company to be listed in the first few pages following a keyword search.

Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don't have links, you won't rank well for competitive keywords.

Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier.

It's all about getting traffic to your Website. By traffic, I mean people.

If a Website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which Websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.

But, just getting advertising on these search engines won't be enough to get you the results you need. If you're serious about getting the most out of link building, it's recommended that you find a good, reliable SEO or link building company to handle these jobs for you. These companies already have the experience and the expertise to produce quality links for your Website, and some of them also provide advertising for the major search engines as part of their package, so you'll be getting the most out of your money.

Another good reason to outsource this part of your online business is the savings. Companies routinely outsource payroll processing, accounting, sales and marketing tasks -- just to name a few -- in order to cut costs. Outsourcing converts fixed costs into variable costs, releases capital for investment elsewhere in your business, and allows you to avoid large expenditures in the early stages of your business.

Aside from reducing labour and training costs, companies can also get new projects started faster with outsourcing. Experienced businessmen already know that companies who do everything themselves -- research, marketing, manufacturing, distribution -- have higher expenses, all of which have to be passed on the customers.

To sum it up, link building is one of the better and more reliable methods of getting traffic to your Website. However, more traffic doesn't necessarily mean more sales. It all depends on the quality of the links you have. Outsourcing link building jobs to reputable and experienced companies will help your company get permanent, legitimate and relevant links for your targeted traffic, and will also help your site achieve higher search engine rankings.

All this for a fraction of the cost it will take for your company to handle the job on its own, plus the obvious benefits of having knowledge and expertise on the job. If you're serious about putting your smaller company on a more even stage with the big guys, this is one great way to go.

Chiun Masters is a contributing writer and researcher for MaxWeb, www.HelpWeNeedGifts.com, and other assorted Websites. He loves searching the Net for unusual gifts, aside from spending time with his other interests such as blogging and lurking around in forums.

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By Mikhail Tuknov

The world over, organizations are employing low cost techniques in different business processes. Production work is being outsourced to churn out low cost products. Consultancy is taken from a distant nation to bring in quality and reduce service costs. Educational tutorials are taken through e-learning systems.

The common thread to these is the - INTERNET, which is helping them to connect easily and deliver in time. In this scenario, companies have shown keen interest in their website. They now take them as virtual offices that should look good in design & content and should reach millions and billions of people worldwide. So International marketing has come to the limelight and metamorphosed into Internet Marketing.

Internet Marketing is done in a variety of ways, the most noticeable being Search Engine Optimization (SEO). SEO has given a new life to websites. It is making their presence felt in a galaxy of websites scattered over the virtual world of Internet. SEO has more to do with rankings that are noticed, than just listings at any page of a search engine result. Here is how SEO can benefit your organization:

Benefits, plentiful!

You can battle with your competitor on a level playing field no matter whether he belongs to a Fortune-500 club or is a small entity. The natural (or organic) listings in Search Engines get more clicks than the paid "Sponsored" links. Only SEO makes this difference. Even if bigger competitors pump in more money to get top listed through paid links, they cannot beat a well-marketed SEO website. It is a truth and it matters!

Rankings bring traffic.

Higher rankings get significant traffic. A website receiving top ranks is known to get business enquiries in abundance, particularly when the keyword is competitive. SEO gets you at the top and maintains it there all the time. It assures you a constant flow of new prospects and new business. All that may be done at a salary of an average single employee. It is worth investing!

Opportunities are on the Internet.

It is often seen that a brand's associates / affiliates rank higher than the brand itself. This is all because they bagged the first opportunity and held to the SEO bandwagon long before the Brand realized SEO's importance. Results; there has been phenomenonal business through the Internet. All thanks to Search Engine Optimization!

Businesses spend on email marketing, online banner advertising, paid search engine listings, and others to reach exponentially growing Internet users. SEO outclasses all of them. It is estimated to be costing 5-6 times lower than banner advertisement ; has best ROI than paid links, when worked for a longer period and highly effective than 'spam' labeled email marketing. No doubt, SEO is effectively better than the best.

Experts like Forrester Research put SEO, one up, than Email marketing. In one of their surveys, they state "search engines reach valuable, motivated, and ready customers. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search...." Google earns billions of dollars by selling ads through paid advertisement (sponsored links). The earnings are increasing year-by-year. All these are clear indicators of the importance of search engine importance and the related marketing. Should we say more!

It has been found that search engines, though being the top method to find sites on the Internet, is allocated a marketing budget by only a small percentage of businesses This gap between recognition of the benefits of Search Engine Optimization and actually doing it is anybody's' opportunity. By grabbing it, you can give your business a competitive advantage.

Mikhail Tuknov, search engine marketing specialist is founder of Infatex (Search Engine Marketing Company). With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services.
http://www.infatex.com/

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This is one article in the series of InfoPreneur Secrets which discusses tips, tricks, techniques and secrets to be a successful info product creator and marketer. This article will discuss how to effectively persuade authorities in your niche to joint venture with you in promotion of your info product.

Joint ventures are powerful things. They enable you to leverage the resources of other people to generate profits for yourself. What a great business model! Other people promote your products, you keep half of the money.

Here are some tips to get people to JV with you:

* First contact – The first time you contact a potential JV partner should not be asking for them to promote your product. You first need to build a relationship with them. Your first email could either introduce you and your business, or it could offer your potential partner assistance. Offer to write some articles for them or to help them with any tasks they don’t want to do. If you help them initially, they’ll be more likely to promote your product later on.

* Personalize your JV email – Once you feel you are ready to contact a potential partner, make sure the email you send is personalized. Refer to their websites and their activities. Use their name throughout the email.

* Create an offer too good to refuse – Make an offer to your potential JV partner so good they won’t be able to refuse it. You could offer them some unique articles if they promote, you could offer them an increased affiliate commission, you could offer them a reciprocal mailing (i.e. you promote one of their products to your list).

Approaching JV partners is an art form. It’s impossible for me to sum up everything in this short article, but hopefully it will help you when you approach your next (or first) JV partner.

James Penn is an experienced niche marketer who has developed and profitably marketed a library of niche info products and reports. To discover how to create an insane passive income online by creating tiny reports, visit http://www.shortreportprofits.com

James also runs a blog which details his trials and tribulations of being an internet marketer. He posts his tips, tricks, techniques and secrets that will help YOU to make money. Visit his blog at http://www.teenagemarketer.com

This free report from Dr. Mani may help you with approaching JV partners - http://ezinemarketingcenter.com/jv-deconstructed.pdf.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_HWe_120/user/index.php
Instant Noodles are probably one of the greatest inventions of all times. The strange thing is that they really are not instant and really are not a new invention. They are just the same old noodles in a new package and marketed a little differently.

There has to be a lesson to be learned when this product is given a closer inspection. Here is something (the noodle) that is hundreds, maybe even thousands of years old. Yet it is now one of the most profitable food niche markets in existence today. Whether it is ramen, canton, bihon, pancit or whatever name it is known by locally, the concept is actually very amazing.

Anyone can purchase these same noodles for much cheaper if they buy them in bulk; bulk in this case being buying them by the kilo or by the pound. Throw in a little bouillon cube and voila, instant success.

So what is the lesson to be learned here from this marketing wonder? Is it that everybody needs to find a product that is hundreds or thousands of years old? That is hardly the case. The whole point is that anything can be sold and profited on if it is packaged correctly.

Who was the first one who packaged the noodles in portions that were suitable for o