by Terry Detty

The math or numbers behind pop-up, pop-under ads are amazing. This clearly indicates why many webmasters favor this online marketing tool over many others, especially when looking for quick results. Pop-up ads are also a very cost effective solution to send unlimited web traffic and visitors to your website. While being cost effective with this marketing selection, you will get thousands of people to actually see and visit your web site at the time they are looking for your type of products or services.

Every webmaster or blogger clearly understands how important page views are. The higher the number of page views you can achieve at your web site, the more profitable a web site or blog site will tend to be.

It does not matter whether you are selling your own products, or promoting an affiliate program, or other people's products, the results and positive impact tend to be the same. While an individual may be visiting your particular web page, this pop-up or pop-under may occur, causing that person to view the products you are selling. This is so significant because your visitors are not just any visitors. They are unique visitors, who are interested in and looking for your product.

If you are talking about earnings from the Google Adsense PPC program, the effect will hardly be different. The more page views on your Adsense pages, the higher the chances of the ads on your site you can click, and therefore the higher the earnings. Page views are a very important measurement in Google Adsense accounts. Thus, any pop-up or pop-under ad that is relevant and promises information is more valuable to visitors to a web site and is bound to yield excellent results.

The interesting thing here is the impact that you achieve from just a small percentage increase in page views. For instance, an increase of just 10 per cent of your page views will quickly register positive changes in your sales and earnings. The impact can be huge from a simple 20 per cent increase. Fifty per cent can easily send your sales and profits through the roof.

The facts are pop-up ads and pop-under ads have the potential to double or triple page views. This is an increase of 100 to 200 per cent. Online businesses MUST have visitors and traffic to visit their websites in order to generate online sales. The more targeted and timely that traffic, the higher the probability of making a sale to those visitors.

Now, begin to imagine what sort of difference this can have on the revenue you receive at your web site. If you ensure your whole pop-up and pop-under ad campaign is carried out and managed professionally while observing all the key rules to success, then this online marketing tool can make a colossal difference in the fortunes of any web based enterprise.

Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing, he enjoys reading, and occasionally gets out for a short walk.