By Dr. Roberto A. Bonomi

Niche marketing is a simple concept that can help your business gain an advantage, even in very competitive online categories.

You know that 20 percent of buyers consume 80 percent of your product, so the idea is that you could sell more products with less effort if you can identify that 20 percent and find others like them.

People, who are interested in and consume your product, become a market niche.

Therefore, the idea behind niche marketing is to target, communicate, sell, and obtain feedback of your best customers.

Consumers are each day becoming more demanding because their choices tend to expand in this global economy that we live in now.

Therefore, the idea behind niche marketing is the need to satisfy and keep that part of the market that really wants your product or services.

However, not any niche market will be good for you, you need to estimate the size of your target or niche market.

It should be big enough to sustain your business year after year. Once you have identified your niche market, you need to have information about your niche market's size. The numbers you need to know are the total size of the niche market, but also, the size of the niche market that is interested in your products, and also the size of the niche market your company can reach with advertising, and then distribution.

When you decide to pick a niche market, you need to be sure you are going to have enough sales volume and profitability. You need to know how strong your competitors are to attract your niche buyers away from your products.

In addition, you need to have an idea of how many competitive products you are going to offer to your potential niche marketing prospects.

You might think that niche marketing was invented to help the new or small companies, but even the large ones have embraced the niche marketing idea, and keep on trying to divide their market and target it with different offers.

In addition, you know why? Very easy to answer!

If you were interested in buying a dog, would you care for a shampoo advertisement?

You need to offer dogs to the people that want dogs, and shampoo to the ones that want to wash their hair. You need to make niche offers to your niche market and then you will maximize your selling chances.

Those that repeatedly use your products, your "heavy users" are the niche market that you should try to dominate.

You should divide the whole universe of your potential buyers, into different segments, based on different factors.

Your can divide them by age, by family size, by gender, by economic status, or by geographic locations.

It all depends on: what are you going to offer them?

All these niches need, or are interested, in different goods and or services. In addition, the question is: Do you expertise or have a special knowledge in a certain niche?

For example, you might be an expert at selling used cars, of fixing bicycles, or writing articles, etc.

No matter what niche market you can cover, you can always attract that specific kind of people to your web site and that is exactly what you have to do.

If you are trying to sell mass articles, unless you are so creative that have a unique approach to the products, it can be very tough to market them

This is an interesting point, you can have a very special niche article OR a very special niche approach to an article.

The result is the same: look for much-targeted traffic to your web site and you will sell well.

The same that happens to mass articles happens to some niche markets: they are tough to reach.

So you must narrow the focus of your site, the more narrow the focus, the easier will be the niche marketing.

There should be tons of opportunities in your field of interest, if you narrow your focus.

However, if your business is broad based, then niche marketing is not for you, you should develop a good affiliate's program, and then thousands of affiliates can work the search engines, reaching for their particular niche, and then offer your goods or services.

Theme based content sites are perfect for niche marketing and for making good profit from the search engines.

If you sell dogs, then it will not be difficult to find a niche for dog's food, dog's shampoo, dog's brushes, etc.

Once you define your niche you must look for the most profitable keyword for that niche, then determine the demand, and the supply for that niche market, and this will give you the profitability of each keyword (How to Sell on The Web teaches you how to do it).

When you have chosen the most profitable keywords for your niche market, you only have to start writing good content web pages.

My last words: before starting your niche marketing business, make sure that your niche market does exist on the web, that is big enough to produce continuous good profits, and that is within your reach.

Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://intmarketing.easy-home-business.com and you can post-free your own articles, or find free articles for your web site or ezine at http://articles.drbonomi.com.