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By Laurie Brown

You Made a Mistake…But Now I Am Your Biggest Fan

Pearl chose to celebrate her 94th birthday with her family and friends at a local restaurant. Although she had always enjoyed the restaurant, she specifically chose it because she was a member of its frequent diner program and was entitled to free desserts for all her guests on her birthday.

She graciously offered each guest whatever dessert he or she wanted “on the house.” The server overheard Pearl and asked for the card that was sent to her announcing this offer. Pearl had not brought the card with her. The server apologized, but refused to offer the desserts saying, “There’s nothing that I can do. It’s policy.” Pearl was embarrassed, not only for forgetting the card, but also for putting her guests in an uncomfortable position.

One of the guests asked for a manager hoping that someone would do the right thing. No such luck. The manager repeated the same mantra, “Sorry, there’s nothing I can do. It’s policy.” The manager “allowed” the guest to call the corporate headquarters. Two phone calls later, a corporate manager said, “No problem!”

Of course, there was a problem. A big problem! Pearl was humiliated and angry. No one left the restaurant feeling fondly about what had been a great meal celebrating a momentous occasion. It will be a long time before Pearl or any of her guests return to this restaurant, if ever.

What had been accomplished? In an effort to “save money” by not allowing people to take advantage of the dessert offer, the restaurant had lost five good and loyal customers. It does not seem to be a smart business move, does it?

However, it was not just five customers that were lost. This lunch was such a bad experience for Pearl and her guests that they have been telling this story repeatedly and over.

People love to tell stories. They especially love to tell horror stories. Interestingly enough, customers will not tell stories about satisfactory experiences. Too boring… what would be the point? However, they will tell stories about exceptionally bad or exceptionally good service.

Consider these three examples:

You order a new door for your home. The company comes on time and replaces your door. Are you going to share that story with anyone? Doubtful. You are a satisfied customer. End of story.

You order a new door for your home. They come to install it and find that the frame was measured incorrectly. This is the third wrong door delivered. Are you going to share THIS story? You betcha! Every friend and family member will know the name of the company and they will tell their friends and family to stay away!

You order a new door for you home. They come to install it and find that the frame was measured incorrectly. The installer apologizes sincerely, telling you that he understands what a waste of time this has been for you. He promises that he will personally make sure you have the right door in a week. Then he asks, “Would that satisfy you?” When you say “yes”, he sets the day and time.

The installer comes the next week as promised and installs your door. You are now a satisfied customer. However, he wants you to be more than a satisfied customer—he wants you to be thrilled—so he takes 20% off your bill to compensate you for your trouble. The following week the owner gives you a call to see if everything is okay.

Are you going to share this story? Without a doubt! In so doing, you will become the company’s cheapest and most effective form of advertising!

So, how can you turn your disgruntled customer into your biggest fan?

Customers enter into every transaction with a set of basic expectations. When you create a problem for your customers by failing to meet these expectations, you are faced with meeting a new set of even more challenging expectations.

There are simple steps that will work to not only meet these expectations, but also exceed them. Imagine the following scenario: Mr. Jones has arrived at your dealership to pick up his car at the promised time; however, his vehicle is still being worked on. Mr. Jones is becoming irate. What should you do?

Step One: Empathetic apology. It is not sufficient to mumble the word “sorry” and expect it to have a positive effect. Your apology needs to show your customer that YOU understand how YOUR mistake has negatively affected his or her life.

Step Two: Take ownership. You want the customer to understand that you are the person who will fix their problem. Ask the customer what you can do to “make it right”. Often people are afraid to ask their customer this question. They do not want to become obligated to meet an unrealistic demand. You need not be afraid of their answer, because simply asking does not obligate you. Most customers are reasonable—at worst; you have the beginning of a negotiation.

Step Three: Fix the problem immediately. In the case of Mr. Jones, you would want to get his car to him ASAP. Sometimes you cannot fix the problem immediately, in which case you need to show him that you are making a sincere effort to resolve the problem.

Step Four: Get your customer’s buy in. Asking for the customer’s agreement will ensure that he will at least leave satisfied.

Try something like, “I am so sorry Mr. Jones—not having your vehicle ready at the promised time must have really inconvenienced you. I will personally make sure that your vehicle is ready in the next 20 minutes. Will that be satisfactory?”

With small problems, these four steps should satisfy your customer. However, remember—a “satisfied” customer does not talk about his experience. Now, take the opportunity to add value, so that your customers will talk about how great you are. To do this, you need to take two additional steps.

Step Five: Symbolic atonement. You need to go the extra mile to show that you are truly sorry. A small token can go a long way to ease the pain your mistake caused. In the case of Mr. Jones, an offer of a free oil change might be appropriate. This gift shows that you understand that an apology alone cannot fix the problem. Reflect on what you know about this customer and choose something that has meaning and value to him.

Step Six: Follow up. This is where you can really shine! After a short period of time, call, e-mail, or write your customer and make sure they are satisfied with your efforts. This is also an opportunity to ask for more business and referrals.

None of these steps takes an inordinate amount of time or money, but they can really create delighted customers—customers who will tell stories that promote you to their friends and family.

Now, let us go back to Pearl’s birthday lunch. Why was not the permission to provide the free desserts enough to turn it into a “good story?” The weight of the damage that was done was so much more than the effort it would have taken to make it right at the beginning.

What should this restaurant have done? An empathetic apology would have been a start. “Mrs. Grey, we are so sorry that we ruined your birthday. We hope these desserts will make it a little better.” (Steps 1-3 in action) However, they needed to go the extra mile. She should have been sent a letter apologizing again and offering a free meal to compensate her for her discomfort. (Step 5) The final touch that could turn this nightmare into an opportunity to create a loyal customer would be a phone call after she redeemed the free meal to make sure that it was good experience. (Step 6)

People are telling stories about you and your business. What kind of stories are they telling? View every customer problem as an opportunity to produce a cheerleader for your business. Turn your potential nightmare into a great story. Do the right thing.

Laurie Brown is an international speaker, trainer and consultant who work to help people improve their sales, service and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters and Speakers. Laurie can be contacted through http://www.thedifference.net, or 1-877.999.3433, or at lauriebrown@thedifference.net
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Whenever we hear of internet confrontations, we think of crazy people online doing whacky stuff. That is not always the case. "Internet beef" is among the bulls with extremely sharp financial horns. Yes, we're talking about the top internet companies "on steroids" ! Google, YaHoO, Microsoft, eBaY, MySpace and the underdog slowly taking over- Facebook.

MySpace is reported as losing a slight grip on new user signups, due to prohibiting it's users from promoting their URL addresses and e-commerce business on their personal pages. Savvy web publishers desire to utlize the power of MySpace, not just to ask people to buy something, but it's also a great backlink from MySpace to have your domain name linked to. If you go to Alexa and type in MySpace to view their traffic rank, you'll see that it ranks at 6. A ranking of that number on Alexa simply equals out to be well over a billion times over in logins, logouts and new user signups daily. MySpace also prohibits the use of widgets in loading your personal content into and placing it on your page. If you have any kind of affiliate links, Google ads or anything that generates income for yourself, your MySpace account will be instantly deleted.

Google is reported to have bought more companies. Their secret plans are to create search engine friendly widgets, so that they can embed and offer these tools to users of the affiliate-owned companies they have been purchasing left and right. As Google knows they are late, Facebook has Google by the balls in creating social networking applications so that users can increase the social networking effectiveness of their personal pages. And, if you think about it, Facebook will soon have MySpace on its knees. Today, Facebook offers over 8,000 widgets. Google plans on firing back soon with their new social network called "Open Social".

These companies are all at war to grab our loyalty. They offer so many free services. If you look into the deeper picture, the more free stuff they offer, the more ad revenue they generate for their company. If you think hard enough, the same ad revenue they generate, you can too for yourself. How so? They use Google Ad Sense & affiliate links just like everyone else. The key is to network with people, use free widgets to syndicate your content, write good search engine copy, signature forums with your URL links, build many personal social pages and backlink them with your content. More content equals more traffic which equals more money for you, just like how the big boys do!

Shawn Drewry is the CEO of http://www.DrewryOnline.net

He was born & raised in Brooklyn, New York & has been in the working world for 10 years, including corporate America. As much as he did well in his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate him. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_KSh_213/user/index.php
by John Eberhard

A new type of promotional medium has sprung up or evolved on the Internet over the past two years – namely “content hubs.”

A content hub is a type of web site that has lots of informational articles on it. A person with a web site, who needs article content for their site, can go to a content hub and download articles for free on a wide variety of topics, and then post them on their web site. These content hubs allow you to search by topic or category or by keyword.

Writers can post articles on the content hubs. The benefit for the writer is that he can mention his company and include his web site address in the article. And that provides in-bound links to his web site, from the content hubs themselves, and from every web site where that article is posted. In-bound links, meaning links from other web sites that link to yours, increase link popularity, which is one of the main criteria used by Google and other search engines to determine web site ranking.

So the content hubs service both writers who want to get the word out on their company or products or services, and people who have web sites who need article content.

The key, for a writer, is to write something that will appeal to the general public, or at least to a sizable specific niche public (such as webmasters or web promotion for instance), so that the article gets downloaded and used on lots of sites in need of content.

It is also key to include the name of the company in the article, preferably near the beginning, and include the company web address in the article as well, and in the writer bio at the end.

The article itself should not be written in such a way that it is just a blatant promo piece for your company. It has to be written so that it is about a topic that your company deals with or you are an expert on, and it mentions your company, but it doesn’t say “call us now at 1-800-222-2222 for a great deal on tires” at the end. In other words, what in marketing is called a “call to action,” where you tell your prospect to contact you or to respond for more information or to buy now, should not be included in articles for content hubs.

If there are specific key words or phrases that people use to find your web site (most web statistics programs can give you this information), or to look for your product or service, then try to find a way to include those words or phrases near the beginning of your article.

It’s a good idea to look over the type of articles that are currently being accepted on content hubs, to get a better idea of what works there, and so you can write articles that will fit this medium. Some good content hubs to look at are:

http://www.goarticles.com
http://www.isnare.com/
http://www.articlecity.com/
http://www.exchangenet.com/
http://freezinesite.com/
http://articles.simplysearch4it.com/
http://www.dime-co.com/

There are currently over 700 content hubs on the Internet.

Most of the content hubs require that you register with them before they will allow you to post an article there. Some of the sites have your article reviewed by a live person before it goes up. Some will just post it without review.

Once you get registered on a number of content hubs, it is best to post one article, then post more articles at intervals of about once a week. Make sure you include your company name and URL in each article.

If your company has any articles written already that were written for other purposes, you may be able to convert them into a form that will work for the content hubs. The key is to read the types of articles that are already appearing on the hubs and convert your content into a similar form.

Content hubs are a great way to get out information on your company, and are becoming one of the primary ways of promoting on the net.

John Eberhard is President of RealWebMarketing.net (http://www.realwebmarketing.net), a marketing consultant, writer and political analyst living in Los Angeles. He can be reached at http://www.realwebmarketing.net/contact.html.
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By John Foley

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It is obvious why electronic self-publishing has quickly become so popular.

The publishing industry, I hope, does not intend to banish the printed word forever to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let us look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are easy to produce, and their production cost is inexpensive. Just think about it: you do not need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are rapidly and are easily distributed online, and easily updated. They do not require a second print. All you do is go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You do not have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It is on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You do not need to go through the endless process of submitting your manuscript repeatedly, and then once you land an agent, having the agent submit your manuscript repeatedly. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business insight, your audience will come to you.

Finally, you have creative control over your ebook.

You do not have to compromise with an editor or the publishing trends of the time. You do not have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excerpting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Alternatively, you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.

You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

John Foley PhD MBA
http://www.marketing-growth.com

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By Antonio Thornton

Everyone has a hobby of some kind - most people have several. There are people who collect stamps; people who make scrapbooks or create graphic designs with their digital photos; people who love horseback riding, hiking or bicycling.

Perhaps you do something that you don't even know is considered a "hobby". Technically, anything that you engage in for fun that is outside of your occupational activities is considered a hobby- so chances are you have lots of hobbies.

Have you ever considered turning one of your hobbies into a business? You may be surprised at how virtually any hobby can be converted to profits, and without tremendous overhead or ridiculously high start up costs.

What's even better, you aren't required to have a specific product to sell! In fact, you can make your knowledge your product to sell.

If you participate regularly in some sort of hobby, you are bound to know quite a bit about it. If you make scrapbooks of your family and friends, then you probably have extensive knowledge about where to get the best deals on your scrapbooking supplies, and how to create special effects on your photo album pages.

You refer to magazines and websites for inspiration. You have the personal knowledge of what it took to get started in the hobby. For example, scrapbooking requires that you have access to supplies like paper, stickers, glue, photo albums and scrapbooking tools.

Someone who has just learned about scrapbooking and thinks they want to start the hobby will need to figure out what you need to get started. You could offer this knowledge as your product to sell. Think people won't buy it? Think again.

Have you used a search engine to look up information? You know that it's time consuming to sort through all the data to find exactly what you're looking for. Often, you're given tons of information that does not seem all that reliable. You have to determine what you can use and what you need to avoid.

When you make your personal knowledge of a hobby your product to sell- you're helping everyone who wants to find that information without spending hours searching for it.

You do not need to have a physical product to sell in order to make a profit. In fact, having an inventory or having to create physical items from materials offers a lower profit margin than selling information.

Information products are among the top items to sell for a variety of reasons. They offer a low cost to get started, meaning you start earning a profit after just a couple sales. Informational products include eBooks, online courses or email courses, software, audio files, web sites- basically anything that can be downloaded from the Internet.

You aren't required to have an inventory. You can set up your business model to allow you to earn money by the work other people do for you.

Maybe you're thinking that this is all well and good- but you still don't have a product to sell! You haven't written an eBook, and maybe your writing skills are weak. Creating online or email courses are time consuming, and to create software you need special training. You can still sell your knowledge. Create a "package" of items that someone would need in order to get started in a particular hobby, and promote it as the "everything you need to know" about starting the hobby.

Contact someone who has written an informative eBook on the topic; find someone else who has made an online video or radio show regarding it, and request permission to sell the items in your package. If they have affiliate programs, you can probably sign up for the affiliate programs and earn commission that way. Include your list of great providers for supplies or information that you refer to regularly, and anything else you know a person needs in order to get started in the hobby. This is a product to sell: selling your knowledge.

Once you've earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge.

Copyright (c) 2006 www.hobby4profit.com

Antonio Thornton started with $37 and turned his "nerdy" computer hobby into a $500,000.00 per year business. Get the free Hobby For Profit Audio Report and discover how to turn your hobby into profit today! http://www.hobby4profit.com/freeh4p.
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by Kevin Gibbs

Using the Internet to its highest potential when it comes to indexing and promoting your Website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.

Google, being the world's most popular search engine, is naturally going to be one of the places you want to submit your Website URL to, and Google offers free submission opportunities.

However, merely submitting your Website isn't the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your Website is to find by Google "spiders," the more chance you'll have of reaching better positions in the Google ranking index.

Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone's cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it's not an endeavor for the weak of heart.

One of the most important things a Webmaster or Web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the Web. Embedding links to your article, called back links, will get your Website noticed by Google spiders, but don't overdo it. Try to limit your back links to one per article.

Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your Website).

When writing SEO Google content, keep in mind the following factors for success, not only in obtaining ranking with Google, but with the success of your content in its ability to do what you have designed it to do; inform and get people back to your site.

When searching through Google's ranked pages, certain factors become immediately apparent. The most successful written content has these things in common:

1) Content is comprised of paragraphs that are fairly brief, with between 3 to 5 sentences each. White space around paragraphs and content allows for easy reading and addresses short attention spans when it comes to reading on the Internet.

2) Proper grammar and spelling is used in the content. As always, make sure that you proofread your work before submitting to article directories and banks. Make sure that use of punctuation, quotations, and sentence structure and flow are correct and proofed. If you are aware of your own shortcomings in the writing department, have someone else proof your material.

Content that is poorly written is more damaging to your reputation and that of your Website than no content at all.

3) Many articles submitted to Google, and to other search engines, are written with bulleted lists. This serves to break up large areas of text as well as to provide precise information related to a specific topic.

4) Most highly ranked pages on the Internet are updated regularly, and by regularly, that means ideally about once a week, or at least twice a month.

5) Sentence structure is varied, which means that short and long sentences are mixed together.

6) Keyword density is over-rated these days, but using keywords in your content is desired.

However, don't stuff articles with keywords when their usage doesn't add flow to the text or is too obvious. Make sure that the keywords you are using make sense within the overall focus of your article.

Choosing the wrong keywords, or choosing highly used and common keywords or phrases won't help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing.

Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.

Bottom line: have a professional look over your text before you launch your Website. Be aware that having someone write SEO content for you doesn't mean they will do it correctly, either. Good SEO writing means more than focusing on keyword density, placement and catchy article titles. Good SEO content should contain useful, correctly structured sentences with proper grammar and spelling.

Google itself offers a terse explanation of how to get your Website content highly ranked: Good content. It's so simple that most people don't believe it's true.

A Website owner can sit down and research keywords, keyword density and Google algorithm factors until they're blue in the face, and it won't make a difference if the words don't make sense or the spelling is so atrocious that visitors will take one look, laugh and click away.

Submitting articles to article directories and providing free articles, with your Website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you're going to get noticed.

This doesn't mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you're looking for.

Website HTML coding and proper use of Meta tags is essential in creating Google SEO results and, as it is with anything worth having, it takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.

Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes and properly using back links. This will get you started on your way to success.

Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.

Kevin Gibbs is the founder of articlestamp.com a successful article directory that provides user's the opportunity to improve their traffic performance. You can contact Kevin at kevin@articlestamp.com for more info on article writing.

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By Eugenijus Sakalauskas

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you have been thinking you need to know more about it, here is your opportunity.

Since the advent of the information technology, the Internet has been a valuable commodity to most people. Here, they find ways on how to earn more money without having to spend more capital to build a business.

Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

Generally, the main purpose of email marketing is to reach their target audience as quickly and as directly as possible. They need to reach their target market to promote their products and services that would benefit their customers.

However, some businesses use email marketing in order to maintain their contact and relationship with their customers.

The reason why email marketing has grown at such an unprecedented rate is that people in the virtual community are always hungry for information. They subscribe to information they are interested in.

On the other hand, not all people are willing to subscribe to such information. They may be interested in your products once, but may no longer show an interest to buy. When you continue to send those emails, without their permission, they can accuse you of spamming.

Today, spamming is a serious offense, especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.

With this, the creation of an opt-in list has gained tremendous acceptance. Because of its viability and feasibility to most online businesses, many people have realized how important opt-in lists are in email marketing.

Opt-in lists refer to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.

I hope the information presented has been applicable. You might also want to consider the following:

When you build an opt-in list, you increase the probability of being successful in email marketing, and boost your sales and profits as well. This is because building an opt-in list will give you the chance to stay in contact with your customers by getting their email address.

In this manner, you can continue to promote your products and services, which they are interested in because they have opted to subscribe to your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.

In reality, building an opt-in list is actually letting the people realize the charisma and magic of email marketing. In this way, spam will be avoided, if not eliminated, and will not ruin the positive image of email marketing.

With spamming, email marketing becomes a disgraceful activity in the Internet. However, with opt-in lists, online businesses can continue to boost their businesses through email marketing without having to worry about accusations of spamming.

In building an opt-in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.

In building single opt-in lists, online businesses would simply use a “sign-up tag” in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business’ email list.

On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer has subscribed to the particular web site’s email list.

Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link, that entails the confirmation of the customer.

Whatever type of opt-in list you prefer, each has its own pros and cons when it comes to email marketing. However, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.

Indeed, email marketing is such a profitable business in the Internet. However, it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.

As your knowledge about email marketing continues to grow, you will begin to see how email marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

Eugenijus Sakalauskas is an established ezine publisher and direct marketer on PNP.com Subscribe to my FREE e-course "Power up Your Profits by Packing Your Email Marketing with More Punch" Send blank mailto:pnplistbuild@getresponse.com or visit http://www.pluginnetproefit.com and get 18+ free bonuses.

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by Rick Carbone

Establishing your own E-commerce site is not what it used to be. There are thousands of competitors that are competing for a bigger share of the market. Every method you can find to augment your sales will be beneficial.

Let's face facts; we are in this for the money. Altruism is not the primary motivation to put a website on the Internet to provide information for the world, even though there are some sites that provide information for the sake of providing free information to others.

I have just started to provide free information sites on a variety of topics that are near and dear to me, just for the sake of providing information to others. There is no monetary gain. For the most part, the majority of my websites are commercial in nature and are profitable. The majority of sites, though, are out there to turn a profit. I don't think that profit is a dirty word, either.

It is common knowledge that, without traffic, we have no business. Like any business, without any customers, you will not have any sales. No sales, no money and no site. Traffic represents all the people that get a chance to see what you have to offer. The more people who see your products, the more people there are to buy them.

No one puts up an E-commerce site and doesn’t expect a profit. We have startup capital that needs to be recouped. With consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Traffic Types

The Internet has proven to be a very reliable source in finding what was deemed to be non-existent. The Internet has made the world a smaller place; you can advertise a product from Asia and find a buyer from North America in an instant. This has made the Internet the most desirable place to do business, in my opinion.

Generating traffic, however, is not an easy task on the Internet. You have to contend with a great number of sites to generate decent traffic flow. However, if done successfully, this opens up a plethora of possibilities. Of course, one of those benefits is monetizing your traffic flow.

Therefore, to get to the core of it, the creating of more traffic, you need to understand the types of traffic available.

I break down traffic into two basic categories: Organic and Paid.

Organic traffic is homegrown, so to speak. It's the traffic that comes from non-paid sources. This is search engine traffic, or link traffic from sites to which you have reciprocal links. Search engine traffic, although free, is a time-consuming process for the patient and assiduous. Link traffic is an arduous task as well, but quite rewarding.

The best method of obtaining a good and constant flow of traffic is the organic method. The only issue is that it does take time to accomplish, but the rewards are great and, of course, inexpensive. The traffic itself is free; however, the time and energy expended and, perhaps, software used, may cost something. There are many different sources of organic traffic:

# Search engine listings
# Reciprocal links
# Writing and submitting articles
# Free classified ads
# Self promotion

All of these sources take time, but can be implemented for free.

Paid traffic comes in many forms. Pay-per-click is the most popular today, due to its instant results. Advertising takes on many forms and probably the best and most widely used is banner advertising. There are many that argue that banner advertising is a waste of time and money, as you will either pay for impressions (the number of times the banner is shown) or for clicks (the number of times someone clicks on your banner.)

Honestly, unless you have a good bankroll, don't jump into advertising as a first method of getting traffic to your site and product.

The argument for pay-per-click advertising is you will find out quickly if your product has a market; and, if it does, pay-per-click can be very rewarding. Do the math ahead of time by estimating your cost and the number of clicks on your ad and how many convert to sales. This is very important, as you may have a very decent click-through rate, but a poor conversion to sales rate. This equates to losing money over the long run.

The argument for organic traffic is strong, but not instantly rewarding. It's your call as how you will proceed.

About the Author

Rick Carbone, East Setauket NY United States
rcarbone@homebusinessresearch.com

Rick Carbone is the owner of several home business sites. In particular, http://HomeBusinessResearch.com has been on the Internet since 1998 helping many who wish to start their own home based business. In addition to the HBR site, he also owns and manages http://myarticlepro.com, http://payperclickknowhow.com and http://www.myownhomebiz.com , all providing information and products for online home businesses.

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By Mark Seyster

I must admit that I have been playing a bit of hooky, lately. I guess I just needed a little bit of "mental" as well as "physical" rest. To do this I escaped to the wilds of New Hampshire during the past week to do some skiing. I brought one of my daughters along to make it a father/daughter trip, also. The conditions and the company were excellent. As they say, "Just what the doctor ordered".

The point behind this story, I believe most of us can relate to the fact that our lives are much faster paced, hyper-paced, than they used to be! The reasons for this are varied, but the fact remains that they are. Many of us are overworked and stressed out with what seems like a million things to do and not enough time to do them. Can you relate to this? Does this describe your life? Unfortunately, it seems like this is the norm for us. One area that highlights this frenetic, fast-paced life is the in-box of your email account. This is the new home (vs. the nightly dinnertime phone calls) where constant bombardment with all sorts of solicited (non-spam) and unsolicited (spam) information arrives.

If you are like me, most of the time you probably do not bother to open and/or read the majority of these emails. You quickly reach for the delete key and poof - they are instantly gone!

My advice to you, as hard as it may be to take with the limited time we all seem to have, is to take a couple of extra minutes to screen these emails. The reason I am recommending this to you is that buried amongst the majority of plain old garbage can be some real gems. Just like the old-time miners sifting through tons of dirt to get to the small bit of gold. I have discovered a few of these gems that contain excellent, quality information, in just this manner, when I was not looking for them.

Below are a couple of the ecommerce advice gems that I have come across in the past few months, by following my own advice, that may be of interest to you:

Practical Ecommerce

Kerry and Joy Murdock in Grand Junction, Colorado, USA launched practical eCommerce magazine in July 2005. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. This editorial content was originally delivered primarily through a monthly, printed magazine, but it now (2007) includes this website, podcasts, and an email newsletter (EcommerceNotes), as well as the printed magazine, which is now bi-monthly.

Real folks are behind this company. We are a small business ourselves, and we take seriously the notion of helping other small businesses decipher the complexities of migrating online or improving their online operations.

Web Marketing Today

Dr. Ralph Wilson formed Wilson Internet Services at the very beginning of the commercial Internet in 1995 to help small to medium businesses and organizations learn how to use the Internet effectively.

For a complete ecommerce solution see:

I wish you the best in your success!

Mark@original-new-england-enterprises.com

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By Dan

If you want your online business to succeed, you have to advertise. There is absolutely no way around it. Unfortunately, for most aspiring online entrepreneurs, advertising on the internet is neither cheap nor easy. Many types of internet advertising do not even guarantee that anyone will visit your site. If there is one form of advertising that will guarantee visitors to your site, it is traffic exchanges. The question is; can you use them to their full potential?

I will not waste your time explaining how traffic exchanges work. I am sure you already know how they work. That aside, when you use traffic exchanges to build up credits/tokens/etc., people are viewing your site, also building up their own stash of page views for their own site. Consider traffic exchanges, will they bring you site visitors who are actually interested and read what your site has to say, or will they simply ignore it and keep clicking, focusing only on building credits?

The truth is most people could care less about your site. It does not matter how it looks, what you are offering, or anything like that. If you want to promote some long sales letter, or a product from some affiliate program, you can pretty much forget about using traffic exchanges. Traffic exchanges have a certain time limit on how long you must remain on a site before you gain a credit. The longest time limit I have ever seen is 30 seconds. Most people will not be able to fully read and comprehend a long sales letter in that amount of time. Even if you are not promoting some sales letter, and instead you are promoting your home page, which has pictures and banners and all sorts of stuff, you honestly cannot expect to convince some random person to buy something from your site in such a short amount of time.

I think I have said enough about using traffic exchanges ineffectively. The mistake most people on traffic exchanges make is they try to sell right away with their home page/sales letter/etc. They also do not seem to realize that every person on a traffic exchange is somebody trying to promote their website, and that everybody is trying to earn credits for page views.

In my opinion, the best way to benefit from traffic exchanges is by having a splash page that features an opt-in lead form for your mailing list. Personally, I advertise a splash page that offers a free e-book when people sign up for my mailing list, and it has worked quite well in growing my list. If you do not have a mailing list, you should at least have some form of a splash page that will captivate the viewer's attention and curiosity in an instant. If successful, a splash page can lead to people checking out your true site because they are curious, not because they are click-crazy.

A splash page is small, so the visitor will not have to scroll much while surfing the traffic exchange, if at all. In addition, it will not take very long to load in the traffic exchange. It is quite possible that if you promote a long site, the timer will run out before your site even loads on the visitor's browser. They still get a credit for surfing, but you lose a credit, even though the visitor did not see your site.

Now here is where things get interesting. There will always be people who do not know what they are doing on traffic exchanges. They will be the ones promoting long sales letters that nobody will read. Therefore, it is to your own advantage to build a splash page that will be eye-candy for visitors, and relieve them from the boredom of clicking through sites they have no interest in reading. With this in mind, traffic exchanges can be very beneficial and profitable for you, if you use them right.

Visit Dan's site to find the
Best rated home based business opportunities so you can earn residual income (http://www.ez-online-money.com/).

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By Andreas Sundstrom

Running a traditional brick and mortar business with an online presence, is one very good way to make a part of your living online. However, for the purposes of this article, we are going to assume that you do not have your own business. Therefore, I am going to discuss two of the biggest online moneymakers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity built around a network-marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades. The basic idea is that you recruit two or more people, who in their turn recruit two, and in this way your efforts, (at least in theory), are greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is it sounds so good on paper - excessively good. Most people who join with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what mlm’s are all about - even if they try to tell you differently -, is not at all a simple process. There have been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

To further complicate things, this business model is also based on you paying a set monthly fee - whether you make any money or not, which means many people who start this kind of business actually end up losing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can make life simpler for you, as the merchant usually takes care of all shipping and customer support issues. Amazon.com is probably one of the most well-known (and respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant. When these people buy something, you receive credit with a certain percentage of the sale.

Contrary to network marketing, acting as an affiliate marketer, is generally free. There are certain companies that have a hybrid structure between network and affiliate marketing, which require you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join. I would personally stay away from those using their affiliate programs as an income generator, in its own right, or "affiliate sharks”, as one marketer aptly named them.

Affiliate programs are a great way that anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

However, there are certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program, and promoting it to the right people in the right way is an art form in its own right. The people who are good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliates marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques “super affiliates” use on a day-to-day basis.

Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website http://www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

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By Mikhail Tuknov

For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, these terms establish much of what comes out on the results page whenever we type a word in the search tab of any accessible search engine. These terms are also responsible for all those advertisements and pop-ups that link us to even more websites, whether they connect to our original search or not. So just what are SEM and SEO?

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use to gain a lot of exposure and a better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.

To make it a tad bit complex, SEM and SEO are not the same.

Search Engine Marketing (SEM), deals with how a website markets to gain exposure in the different search engines available on the internet. Search Engine Optimization (SEO), deals with how the web creators develop and redevelop the content, quality, and structure of their entire websites. When an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS).

To make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain further exposure for a website, the common means for attraction are more online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user.

SEM also makes use of PPC (pay-per-click), and paid inclusion to push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories, if only to inform them of the website’s existence. This is carried out to ensure the popularity of a website.

So how does SEO come together with SEM? Despite having all the advertisements provided by SEM, truly the SEO allows the internet user to easily and conveniently find what he is looking for. Since the function of SEO is to gain a better ranking in the SERPS, the web creator has to constantly optimize his website in order to cater to the needs of the internet user; making it easier for spiders or web crawlers to judge whether the website’s content is relevant to the words being searched. Optimization is not a simple and easy task. It involves having to restructure the website regularly, (by editing the html code and meta tags, changing content, reorganizing the site map, developing an easier navigational structure, etc.), to adapt to the rapidly changing demands of the internet user. Still, when done properly, not only does SEO help a website become more useful and therefore, more often visited by the internet user, it also helps gain more exposure since it increases the website’s chances of gaining a better rank in the SERPS.

Both SEM and SEO success rely heavily on the words or context which Internet user’s type in when they search for something on the internet. Take PPC under SEM, for example. PPC is an ad that is triggered by a particular word or context used by an internet user. Once a particular word or context is searched, a corresponding PPC ad for a website comes out. SEO works in the same way. The web creator inputs a particular Meta tag (or keyword) in his html that he believes many internet users will use when searching for information; information, which the web creator’s website may contain.

Although all of these processes involving SEM and SEO are tedious and time-consuming, it all boils down to knowing and serving the target audience. A web creator must be discerning enough to know what the internet users need and want, and at the same time, he must have the real passion to inform and provide the internet users with the right service and product.

Mikhail Tuknov, search engine optimization specialist and a founder of Infatex (Search Engine Marketing Company). With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services. http://www.infatex.com/

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By Obono John

You are ready to launch that new product or promotion. You are really counting on a piece of advertising copy to come through for you.

You are looking for stellar results! In addition, you are determined to do everything in your power to get them. This means surveys, thorough testing, and ongoing refinement of your ad copy.

Hold the phone!

You finish your draft and run it through this 12-point inspection. Cover all these basics, and you can be certain you are off to a running start.

1 – Do You Have A Compelling Headline?

Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you are selling to keep reading? Remember, your headline is the ad for the ad.

When I write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I will pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 – Are Your Headlines Pleasing To The Eye?

I most often find that headlines work best when centered on the page, and present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long, top headlines tend to reduce readership, but if they help qualify more effectively, they can improve sales! Try them, but look for ways to modularize the text using punctuation and spacing so your readers do not suffocate trying to read them. Sometimes a long, top headline needs to be two or even three separate headlines.

3 – Is Your Opening Provocative & Arresting?

Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.

You are looking to build enough momentum and interest to convey the points necessary to generate a greater desire for the product than its price. The higher the cost of the product, the more words required.

4 – Are You FAB Balanced?

You must focus on painting a picture of your prospects future life, because of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?

Does it show how to achieve these outcomes with concise descriptions of the features and advantages that will deliver them? Your ad copy must strike a balance between emotion and logic if it is to be effective.

5 – Are You Creating Excitement & Enthusiasm?

Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 – Is Your Body Copy Highly Readable?

Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Keep paragraphs to a few lines. Use words that are comfortable and specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 – Do You Have High ‘YOU’ density?

Remember to use the words ‘YOU’ and ‘YOUR’ to the hilt. Your reader is auto-translating to ‘ME’ and ‘MINE’.

8 – Are you speaking intimately?

Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 – Are you inspiring the reader’s imagination?

You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, and reality. Daydreams enchant, and emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, and specificity.

10 – Do you offer proof?

Specific testimonials and convincing guarantees worked into your ad copy are essential.

Obono John is the owner of http://www.butterflymarketzone.blogspot.com, The Viral Marketing Experiment.

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By Ian Simpson

One of the most effective forms of low-cost Internet marketing is using email to reach a targeted audience. While email marketing has undergone changes over the years, in particular, the outlawing of spam email, it still has great appeal and is one of the most widely used internet marketing techniques. It is quite simply the best way to keep in touch with your customers on a regular basis on autopilot. Providing you respect the spam laws and use email properly, you will have a trouble-free email marketing business.

Email marketing is more commonly associated with the use of an autoresponder service. It allows you to import your email messages into the autoresponder and send them out to your customers at a fixed date and time - you could have a series of messages sent over a period of weeks, months or even years, if you wanted. The exciting thing is that once the autoresponder has been set up, that part of your business will run hands free, allowing you to concentrate on other important things.

The costs associated with an autoresponder vary considerably from free up to $100 a month. Try to avoid free autoresponders where possible, although they are free, they come at a price! The price being the restrictions on usage, and they will nearly always carry an advert of some sort on your message, which can distract your recipient from the real reason, why they have received the message. In addition, it is not necessary to pay a silly price for an autoresponder, big companies may want to pay top price because they can afford to but as an individual, you do not need to. Excellent, cost effective autoresponder services can be obtained from aweber.com or getresponse.com. These are web-based programs so they will work for you 24/7.

You could of course, use a desktop-based autoresponder such as Mailloop. This type of program is a software application installed on your computer and it allows you to manage your email campaigns from your desktop. You need to be aware that you will need to leave your computer running all the time or else you will not be able to receive or send emails automatically. However, it is a great way to have a series of autoresponders for a one-time payment and no recurring fees.

So, having decided on using autoresponders for your email business, what do you do with one? Well, building up a customer database should be a priority. Initially, you will want to create a form for your website that allows potential subscribers to insert their details. When they agree to subscribe, they enroll automatically onto an email course that you will have loaded into the autoresponder. The course can, as long as you want it to be, sent automatically over a period of time - this is where the automation of your email business will come into its own. It is essential that any information you send to your subscribers is of value and instructive. It is no good sending rubbish; you will lose your subscriber quicker than you got him! Quality email courses you can use are found in the Turbomembership.com.

If you offered a 14-day email course on internet marketing, for example, then you could provide links to various marketing ebooks or resources. In each email would be a link to a different ebook. Of course, each link would have your unique affiliate code. The unique Turbomembership.com affiliate program provides quality marketing ebooks and software scripts that you can re-sell at 95% commission.

This is just one of the many ways you can use autoresponders in your email marketing business. Finding and using the right autoresponder service, setting up your autoresponder, and loading, it with quality information is just the tip of the iceberg where marketing is concerned. However, it is a good place to start and gain the necessary experience for future marketing projects.

Ian Simpson reviews and writes about software and informational products on the internet. Great marketing resources can be found at http://information4income.com/sfpr.

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By P.V. Reymond

In Internet Marketing, many tools exist to build your business or increase your income. You can find lots of software, books, or videos, but you have to know how to use them.

Before you begin to use them, you need to have clarity. There is a tool you may not know very well. It is the most powerful tool that we all have; it is the mind.

Nothing can compete with your mind. You have to use it well. With your mind, you will be able to control everything. Did you know that Yoga experts can stop the beat of the heart or have surgery without anesthesia? Maybe someone does not believe it but it is true and in Internet Marketing, it is the same. If you are using your mind in the right way, you will get good results, and you will have a high percentage of success.

In order to achieve your goals you need to concentrate and have a clear vision of all the ways you have to travel. You have to create the conditions for good concentration, removing all marginal distractions possible, and ignoring others.

It is important to prepare a long-term plan, and divide it into levels, and each level into a systematic process. When you achieve level one, you go to level two, and so on. In this system, your mind plays a fundamental role because there is no software able to build your system. You are the only one that can build it, because you know what you want and where you want to go. This is the point; your mind is your guide. It controls the whole process and it is stronger than any other tool you have.

The essential thing is to maintain an attitude of mental activity, and to avoid anything that will reduce this and make you passive. Thinking and applying systematically will help you to grow; you will discover the power of your mind. Train your mind.

Do not be afraid to make a mistake. Remember, nobody learns from the mistakes of others; you have to try to believe in you. Put such fears to rest! You only have to think, think, and think; and in this way you will learn how to act and how to do everything right.

It is obvious you will have to face some problems traveling along your road. Then your mind will come to help you and you will find the solution in a short period. A powerful mind accomplishes results in the shortest time and with the least amount of wasted motion.

In order to be successful in Internet Marketing you have to focus your niche and to pay close attention to it. Ask yourself, what am I looking for? Keep it in the background of your mind and search for the answer. Knowing everything about you and about what you want, will help you to develop your business.

Keep your mind free; keep a sharp lookout, at every point, to see that you build into the foundation only those materials and that workmanship which will support a masterly structure.

Everyone has difficulty in the concentration of attention, workers in business and industry, students and even professors, complain of the same difficulty. Attention seems in some way to be at the very core of mental activity. Therefore paying attention to your niche and working only in this direction is crucial.

Using your mind as a tool is the most effective factor to be successful.

Copyright © 2006 PV Reymond.

P.V. Reymond is a marketer that built his business alone. He was growing inside the crowd, studying and learning how big marketers treat their customers, and how customers want to be treated. He came out from the crowd to teach people the whole process in how to build a profitable Internet Business with his Free Internet Marketing Education. If you are not making money online or you want to increase your income, then you should visit his site http://www.pvreymond.com.

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By Damon Smith

Everyone in online marketing or affiliate marketing, earning an income, has to research all over the internet to get the information he or she needs to succeed.

I have seen people spend hours, days, weeks, months, and even years just to come out making little or no income at all. As a publisher online, for Hailey Comet Weekly, I have met some of the most powerful people that have made thousands, even millions of dollars with the time they have been online.

Some have done it in as little as a few months and then retired. Then you have those who work very hard every day, no matter how much they make to help others to do the same. Do you remember when the doublers programs hit the internet and people made hundreds even thousands over night? Do you remember what happened within two months of them hitting the internet? People that were dealing with Storm Pay were stuck holding an empty bag because they went under and all kinds of trouble broke out.

The only true programs that make money are ones that last. There are very few of these. One that has made it to the top is Success University, because of the people behind the program, not because they have specials all the time, but because there are REAL people to talk with and to learn and teach you. I have met with people that joined the so-called PAS program and paid out $3,900!

In addition, most of them did not get anything from it. Do you know why? Because there was no one to teach them how to market the program, to make a profit, and they ended up being burnt!

Look at this link, http://www.damonday.net

If you take the time to read it, you will not only see that this group of master marketers are online to help you make a living , but also to teach you how to talk with others in a way to make them buy from you, and learn to work together as a team.

Success University is just what the name stands for. They have been online for quite sometime. The companies that I own depend on the things that I learn online. I would only suggest what I know will work to my own list of people, and not something, that is gone the next day.

My own list of people in my newsletter trust me because they all know, over the past 9 years, that when I have something to tell them it is only the truth and not something that will break their bank accounts. I have been called "The Howard Stern" of publishing and my newsletter is in most of the biggest Co-Ops and directories and forums. The reason for my success is because of people like Damon Day (It is funny we both have the same first names)

However, a "FLY BY NIGHT" company Success University is not. Some of the biggest companies there are back it. It is not just for people who are into affiliate marketing but also for people just starting out online and do not want to lose a lot of money. I will tell you from the start that it takes money to make money. This one company can take your funds, and turn it into something to be proud of. Right now, they are running a $2 14 day trial offer, and the monthly cost is less then a night on the town. So do not miss something that will give you everything you need to earn online.

So take five minutes of your time and look. It will surprise you to see what some people will do to help others instead of just thinking of themselves and what they can get out of people that don’t know any better.

Example: http://www.damonday.net

If you talk with Damon, tell him that I sent you to him so he will know that after everything we have been through, I still believe there are good people online!

Damon Smith is the publisher of Hailey Comet Weekly eZine that gives you the truth about online marketing and advertising. You can check out his newsletter at http://www.haileyscometweekly.com and get some of the best insight info on how he went from nothing to earning thousands a month by helping others.

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By Don Luttrull

If you are involved in an mlm or network marketing business, you have tried to find the best ways, online as well as offline, to get qualified people to your website or to the company’s website. There are many different ways to find qualified people who are actually looking to start a home based business.

You need to realize that most people who are looking for a home based business are not aware of what they are looking for and are simply gathering information. These types of people are the non-targeted leads you find being sold by countless mlm lead companies online.

These types of mlm leads have a terrible conversion rate. This puts your excited mood into one that causes you to start second-guessing yourself and the opportunity you are marketing. Quality mlm leads from an actual mlm leads company with proven results is what you need to build a successful mlm business, and to have the right mindset.

If you were to compare mlm lead companies, odds are you would start with your sponsor or up-line in the business you are currently marketing. This method is not effective to use. The result is your upline is simply trying to get a commission or a bonus off you by sending them to one of the low converting mlm lead companies.

You may take the above statement as being rude or labeling all sponsors, but in all honesty, most people in mlm and network marketing companies are following the same pack of people barely making any real income. You need to set yourself apart from the pack and become a leader in your company.

If a company sponsor is trying to teach you the correct methods to building your business but have not seen any real success himself or herself, then you need to find a new method in which to build your business. Mlm is mainly duplication of a proven method. If your sponsor is not seeing the large monthly income, then I personally would not try to duplicate their methods.

With all the many different ways to get mlm leads, which are done with pay per click accounts and even door-to-door methods, one truly proven method has the highest conversion ratio as long as it is done correctly.

You need to find an mlm lead company that has proven results and offers you a residual income that will pay for your leads as your downline signs up under you, for their leads also. There are a small handful of mlm lead companies worth comparing and sometimes they can be hard to sift through. Mlm lead companies are selling leads that have sold 1,000 times and will not convert for nothing.

If you are looking to build a solid mlm business, you should research and compare mlm lead companies. You need to look for a company that allows you to buy at minimum, 72-hour fresh leads. Along with being extremely fresh, you also need to find an mlm lead company that offers a monthly residual income plan. Having a matrix payout plan attached to a solid mlm lead company can end up paying out more then your mlm company is paying you.

Remember when researching and checking the many mlm lead companies out there, you will usually get what you pay for. Any company offering you 1,000 fresh leads a day for $20 is nothing but a fraud style company and will end up giving you a very bad name in the mlm community. Find a company that is successful and has mlm leads that are actually converting into real mlm sign ups and sales.

Don Luttrull runs a MLM lead comparison site. MLM and Network Marketers vote on which mlm leads company has the best conversion ratios and those companies are then ranked. To see who they have voted for go here http://www.comparemlmleads.com.

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By Robert Wilkinson

If you use direct mail, it is in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you do not ensure that as many packs are opened and read as possible, then both copy and brochure are wasted.

There are two main schools of thought on how to avoid being binned. The first is to use disguise, and the second is to use persuasion.

Using disguise is mainly a business-to-business approach, but it works for business to consumer mailings also. Businesses to business promotional mailings are marked out so they do not appear to have been handled individually. This can be indicated by an envelope pre-printed with a postage mark, and the use of a window or address labels to show an address.

Try one or more of the following to give the envelope a more individual look.

Use stamps. They have to have been put on by hand, so it must be individual. There is no more obvious an indicator than a pre-printed stamp impression. When using a preprinted impression in conjunction with a window envelope it practically screams, advertising so do not do it.

Hand write the address on the envelope. This is probably only viable for higher value items and certainly get more attention this way. It does not have to be copperplate; it just needs to look as though it has been handled individually.

Use an unusual material for the envelope, say vellum or a textured paper. In tests conducted by a paper merchant, this alone increased responses significantly. The additional revenue generated by the mailing more than compensated for the additional cost for the special paper.

Again, do anything to make your mailing appear more individual and personal to the recipient. Probably the most important element is the use of stamps. This on its own can be enough to get you under the recipient's radar.

Secondly, use persuasive tactics. This is completely the opposite from disguise and is used mainly for business to consumer, but again it works for business to business too. In this instance, we mark it out specifically as commercial by using advertising images, copy, and headlines on the outside of the envelope itself. In this instance, it does not matter if you use a printed postal impression.

Unlike the previous method, which uses curiosity to get your envelope opened, we need to give the recipient a good reason to open the envelope. This can take a variety of forms, but as a couple of examples you can state a benefit, "Increase sales by 15%", or alternatively provide an incentive, "Reply by the end of the month and get 2 for the price of 1".

Be very clear and very specific about what the contents are going to achieve and remember you are only trying to get the envelope opened and read. Avoid anything vague. Do not expect to appeal to everyone using this method. You do not have that much room on the envelope and you cannot be all things to all people.

I hope you will achieve a strong enough response in a small percentage of recipients that they will open, and read the contents. Your persuasive copy will follow logically on from the envelope copy, and keep your prospect interested.

There is a lot of advice against this in business-to-business direct mail, and there is probably an element of truth in this. If you are mailing to an executive whose mail is screened then its likely good advice. However, there are plenty of owner/managers out there that still open their own mail, if the offer or benefit is clear enough, and of interest to open. You may well consign your mailing piece to the bin for the 99.5% of your prospects by doing this, but it was not about them, was it?

In summary, it is simple. Do not be run of the mill. Step away from the norm and make sure your envelope is overtly commercial with a clear benefit, or incentive, or alternatively make it look personal. If you do this, you are halfway to getting it read and that is more than half the battle.

Robert Wilkinson is the owner of http://www.arhiann.com a direct mail production company specializing in mailings for small and medium sized business.

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By Krishna De

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

When we are at a networking event or meeting a client, exchanging business cards occurs.

Very often, without realizing it, we are assessing our colleague by their business card, and asking ourselves:

- Is the business card professionally designed?
- Is the business card crumpled at the edges?
- How does the weight of the business card feel - substantive or flimsy?
- Does it look like the business card was made on their PC - or worse, does it have a message at the bottom of the card to say where you, too, can access free cards?

I have collected thousands of business cards over my time in business. I am sub-consciously assessing the professional status of them and their business when I receive their business card.

We review someone's card at least 3 times:

1. Once on receiving it
2. A second time when we put it in our pocket, folio or bag as we leave the meeting
3. A third time as we make a decision to keep it, transfers the information into our data bank, or bin it!

Our business card is a critical part of our marketing collateral. If you cannot afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do, if we are looking to develop a professional brand.

When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand, and it reveals how others perceive you.

Here are four tips to enhance your brand through your business card:

1. Ensure that you work with a professional designer to develop your business card. It is not whether you like the design; it is about whether it will represent your business effectively and professionally to your target audience.

2. Ideally, have your business card printed on 400g card and by a traditional lithographic printer. Yes, it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the color of your brand.

3. Matt laminates your card on the reverse for extra stability and style. Do not laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card.

4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.

Take action:

Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.

1. What can you learn from other people’s business cards?

2. How could you take those learning’s and further enhance your business card?

Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.

Invest in your business card, distribute it widely and you will be sure of expanding your professional success.

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com/. You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at http://www.krishnade.com/.

©Krishna De, Oneocean Ltd 2006. All rights reserved Worldwide. Reprint Rights: You may reprint this article providing the article is printed in its entirety; you leave all of the links active, do not edit the article in anyway and include the copyright statement.

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By Robert Wilkinson

If there were one thing to make direct mail a reliable method to drum up new business, it would have to be the ability to test different versions of a pack to achieve a better return on investment. Having processed many mailings over the years, I can attest that clients rarely take full advantage of this feature. In fact, more often than not, clients do not test at all.

Not testing is commercial suicide! In today's competitive climate, if anything can be done to reduce the cost to acquire a customer, then it must be done. It is a no brainer. Research shows that in times of depression, those who continue to advertise are those that do well. It also shows those who continue to advertise also make the efforts to stretch their budget even further.

You decrease your direct mail costs by applying a little commonsense and by testing which will produce the best response. We will look at the example of a direct mail pack that comprises five parts in all.

The parts of the pack are as follows:

1) Envelope
2) Personalized Letter
3) Brochure
4) Leaflet/Order form
5) Business Reply Envelope

Looking at this, you would think that this is it, but we have forgotten the most important part of all:

6) The Data

Now there is enough here to get your message out.

Experience shows the most important part of the mailing is the data. We must test this part. A badly produced but well targeted letter will almost certainly produce a better return than a well-written badly targeted letter.

You may have a particular target audience already decided, for example, lawyers. You will be able to get lists of lawyers from more than one source to be tested. Equally, you will have the option of mailing to a named individual, or to a job title, so you can test that way, also. So far, that is at least four permutations, provided you use two data suppliers. It would be six if you used three suppliers. If you had not narrowed your field to one sector, then the choice of tests to run could be massively increased, but it is not practical to take it to the extreme.

Targeting is everything! You must get that right, and you can only find that out if you test.

Looking at the envelope, you have a huge number of choices available, also. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full color, or use different sizes. You could print different designs, or use different taglines and the like.

Depending on how your envelope is made, you may be able to run multiple designs for a minimal charge. The nature of some jobs is they are printed two or three on a sheet, so you will be able to produce equal quantities of more than one design. Even if it is not free, chances are it will not be that expensive for a plate change.

For the letterhead, you can change the material. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed, and offers can be changed. The number of options to test here is almost limitless.

Moving on to the leaflet, the same applies here as indicated for the letterhead. Copy, material, imagery; they are all fair game.

Finally, yet importantly, we move on to the BRE (business reply envelope). The choices here are limited. White or manila envelopes, perhaps, maybe even a coloured BRE. If it is not going to cost a lot, why not try it.

Using these methods over time, you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer should decrease and diminish.
Overall, the point is that there is an almost infinitely large and almost limitless opportunity for testing. Maybe, it is this huge scope for testing that puts people off, but I do not think it is. I think it is just a lack of awareness of what you can do. You do not need to complicate things; you can just run two packs with one difference between them and see how it goes.

Whatever you do though, do not commit commercial suicide and fail to test.

Robert Wilkinson is the owner of http://www.arhiann.com, a print, design, and direct mail business specializing in direct mail and envelope production for small and medium sized businesses.

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By Alex Nghiem

In the Internet marketing world, there are many misconceptions and outright lies. However, the biggest secret is one that is so obvious nobody wants to talk about, or even being aware. In this article, I share what I (and many world-class marketers) consider the biggest “secret” in Internet marketing.

At this point, you are probably wondering. “What is the BIGGEST secret?”

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks, and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate, but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I was not collecting all the necessary information for me to complete a sale (that is, I was not asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building do not take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. I am not sure any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail, and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which usually teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

Therefore, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out the best way to close the sale. Collect information for that to happen, even if it means a lower opt-in rate.

Now you know the biggest secret in Internet marketing. The next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles

© Blue Samba Publications – All Rights Reserved
http://www.backendcashmachine.com

Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate, and many offline industries.

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By Sharon Housley

Let us look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans convey a deeper meaning. Slogans elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being curt. Slogans should conjure positive images and distinguish the value your company or product provides.

The best way to analyze slogans is to look at a few.

Slogan: "The toughest job you will ever love" (Peace Corps)

Message behind slogan: This is much more than just a job; it takes heart to be in the Peace Corps; join the Peace Corps and you will be a better person. This job is not about money, it is about helping people.

Slogan: "Be Seen, Be Sold" (Shareware Promotions)

Message behind slogan: Being found on the Internet is not easy. Use us to be found on the Internet."

Slogan: "You could learn a lot from a dummy. Buckle up" (National Highway Traffic Safety Admin)

Message behind slogan: Learn from test dummies, be safe and buckle up.

Slogan: "Parents who use drugs have kids who use drugs" (The Partnership for a Drug-free America)

Message behind slogan: Model what you preach; do you want your children to do drugs? It is your responsibility to model appropriate behavior for your children.

Slogan: "This is your brain on drugs" (The Partnership for a Drug-free America)

Message behind slogan: Do you know what this stuff does to you? Taking drugs is stupid.

Slogan: "A diamond is forever" (DeBeers '1948)

Message behind slogan: Diamonds represent marriage; marriage should be forever. If you really want your marriage to last, seal it with a diamond.

Slogan: "It takes a licking and keeps on ticking" (Timex Corp)

Message behind slogan: It does not get any more durable than this, other watches cannot stand up, but Timex will endure regardless of the treatment.

Slogan: "For all you do, this Bud's for you" (Budweiser)

Message behind slogan: After a long hard day, drink beer to relax.

Slogan: "Where's the beef?”(Wendy’s)

Message behind slogan: Our competitors use small patties, but our burgers are big.

Slogan: "I love New York" (NYC)

Message behind slogan: New York is a special place, everyone loves NY, you should come and visit, you will love it too.

Slogan: "See what brown can do for you" (UPS)

Message behind slogan: We do more than just ship packages; we have additional offerings and can do more than just ship.

Slogan: "The few, the proud, the Marines" (US Marines)

Message behind slogan: We are a select group of very special individuals. Do you want to be elite? Take pride in representing the US.

Slogan: "Friends don't let friends drive drunk"

Message behind slogan: You will die if you drive drunk. It is your responsibility to protect your friends. Be responsible, do not let people drive drunk.

Effective slogans leave impressions in the minds of people who see or hear the slogans. Often slogans will have hidden meanings, or be a play on words. The goal of the slogan creator should be to create a memorable tagline that conveys a key benefit or differentiates the brand. Slogans will often help position the product or service in the marketplace. Slogans with just a few words can indicate superior value, excellence, or inspiration.

A business identity and image conveyed through a short statement will affect the way that consumers, competitors, and others in the industry perceive your business. Slogans will distinguish your company in a unique way. Words are powerful, and if used properly, they can be an important sales tool.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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By Carsten Cumbrowski

Why you should look into Pay Per Click Marketing if you are an Affiliate Marketing Newbie. Tips and tricks for beginners and why you should look beyond PPC to be successful in the long term.

If you are a newbie to Affiliate Marketing, I do recommend to look into Pay-Per-Click Advertising at the beginning, because it is still one of the more easy ways (or less difficult would probably be more true) to get started in this industry AND get fast results. Results referring to earning commission. No more and no less.

Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com, or Looksmart is still not as complicated as most people believe. It will get harder as time progresses though. Nobody would argue this fact. Also bid prices will most likely continue to rise and not get back to what they were just a few years ago.

The "golden age" of PPC marketing might be over, but it is still much easier to earn some commissions with it compared to most other, older and more mature marketing strategies.

Take Search Engine Optimization for example. If you start a new site today, chances are you will not see very much, if any results for 3 to 6 months, assuming that you already know SEO, what is probably unlikely. "Trial and Error" is a concept that translates to years of trying and failing in SEO compared to hours, days or weeks for trying something new in Pay-Per-Click marketing.

It will not work without spending and loosing some money up-front, while you learn to get the basics straight. Set low spending limits for new test campaigns, if the feature is available. Wait a few days, spending only a little bit of money, and watch how it converts. If you make money, which is simple to find out, by subtracting the number of click, multiplied by the average cost per click, (= spending for the PPC Service) from the earned commissions. If the dollar amount is a positive amount, you made profit.

Do not go over board because of it, though. You can increase spending a bit, but I do not recommend going full force without a spending limit and buy every click you can get at this point. Wait at least until you have posted your first commission check successfully to your bank account. I would wait even two commission checks with a bit of increase in spending and hopefully commission each payment cycle.

Also loosing money on the first few campaigns should not discourage you and make you stop. See breaking even as a success and progress. It is not very likely, nor impossible, to make profits right from the start. If you do, good for you, If you don't, try to find out why. Once you did use the services, you will at least know how the process works and understand a lot more of discussions at forums, related articles, and tips from professionals. You will not, if you do not do anything and give up before you even started.

You should not just stop at PPC though and only rely on paid traffic to your site; especially, if you rely completely on direct or redirected traffic to the merchant where you are merely a proxy in the conversion process without the customer being aware of your existence at all. If you have a site or "Landing Page" the customer sees first, you will get the chance to do something with visitors that do not convert for the specific offer you are promoting via PPC Ad.

The visitor you paid for is on your site and not the merchants and you might be able to get him interested in something else. Merchants do that too and so can you. Be careful though. Don't create a conflict which could result in a "Lower Conversion Rate" of your "Landing Page" for the original offer. This "something else" should be a "Secondary Conversion Goal" for your Ad and landing page; not just for non-converting traffic, but also as "secondary goal" for the traffic that you actually convert for your "Primary Goal".

May be a similar offer to the one he showed obvious interest in; remember, he clicked the link from your paid Ad; but then decided not to follow through with it for whatever reason. Similar does not mean the same thing, but from another brand or merchant, but similar in topic. Don't offer another TV Set when you promote a TV Set. Offer a TV Program Guide or Magazine instead for example.

This goes beyond the topic of this article, but I wanted to provide you with some "Keywords" and "Terms" for further research. You should look into all the other opportunities and possibilities available for promotion of products and services as well, but with long-term goals in mind. Paid Search can help you financially while you get something more substantial going.

Paid search will only work long term if you really dig deep into this type of marketing and become an expert yourself. This requires many technical Health Fitness Articles, mathematical and analytical skills, and most people do not have them.

Carsten Cumbrowski is doing Affiliate Marketing since 2001and Search Marketing since 2003. He also operates the portal Cumbrowski.com, which provides free resources to paid search (http://www.cumbrowski.com/CarstenC/searchenginemarketing.asp), landing page optimization, keyword research (http://www.cumbrowski.com/CarstenC/seosem_keyword_research.asp) and much more that are vital to success for internet marketers.

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By Titus Hoskins

Here is my number one Internet Marketing Strategy for producing an online income. It is so simple it actually works! Discover how this one marketing technique can also help you succeed online and work from home...

I am often asked, "How does one start an Internet Income?"

"Where do you begin? What do you need to start?” In addition, these questions are often followed by, "How did you get started?” These questions are popping up more often now as my name and sites become better known. However, I still get some very skeptical looks whenever I mention I work full-time on the Internet. For many people the Net is still a place chock full of 'quick-rich-schemes' and 'con-artists', where someone is ready to rip you off at the very first opportunity.

Of course, the reality of working on the Internet could not be further removed from this unflattering image. In my case, I make it a point to only deal with top name companies such as Dell, Sony, Toshiba, Amazon, Apple, Google... or top web marketers with solid reputations such as Marlon Sanders, Neil Shearing, John Reese, Ken Evoy...

In addition, I quickly learned Money Talks! It does not matter who you are, where you are operating from or how small or big your online sites/activities are, if you can generate through your online marketing efforts monthly sales in the 100-200k range for any company - you will be noticed. And your sales don't have to be in that price range, if you can generate any sales through your web site or sites, you can start to build a business online and work from home.

I come from a background in art and education but nothing compares to working on the web from the comfort of your own home. The freedom is very liberating. Once you start earning a nice income here, there is no going back. Money talks in many ways! However, how do you get started? How do you begin? I believe my own very modest success comes from one simple strategy. It has to do with learning, more importantly; it has to do with HOW we learn.

One key strategy I have learned and it is quite simple: always learn from the inside. Get as close to the source as you possibly can. No matter the field or subject area, get as close to the real experts in that field as you can possibly get. It is something all artists do instinctively! This very simple strategy has proven to be very effective for me. There is no reason why it cannot also work for you.

Here is how it is done: instead of buying the latest marketer's info product/ebook/webcourse... you join their affiliate program first! You will receive marketing information, countless free audios/training materials on this marketer's products and methods. You will get the inside information on how these marketers operate and how they are working the Internet.

You will also probably receive great discounts for any products that you do buy. You will receive updates, invitations to web seminars, free promotional material, if you are well known, or are a valuable affiliate, you will receive free copies or products to review.

What is even nicer, once you start generating sales, this affiliate relationship often develops into a personal relationship with the owner or company. You get to know the owner or the affiliate manager on a personal level and this opens many doors for other business opportunities.

This simple strategy works great. I apply it almost every day in my own marketing and even in my own life. For example, around each New Year, everyone is talking about making resolutions and setting goals, both for their businesses and in their personal lives. It is an important topic. I wanted to learn more.

As I make it a point to seek out the top person or person in any field, I wish to learn about (in this case) goals or goal setting. The name that immediately came to mind was Gary Ryan Blair. He is known as the GoalGuy! What more can you ask for? Gary Blair has made goals his business.

He also has an excellent affiliate program, which you or anyone can join. In addition, by joining Gary Blair's affiliate program, you will receive valuable information on goal setting and strategic planning from the inside, if you really want to learn about Internet Marketing, how to build websites, how to earn money from the web... just find the Top Guy in that field.

My suggestion for the top person is Ken Evoy.

Ken Evoy, of SiteBuildIt and Make Your Site Sell fame, is the perfect person for learning about the whole web marketing game. One of the best ways to learn what Ken knows is to join his affiliate program first! You get tons of free marketing info and products. You will learn how his system works. You will also learn how Internet Marketing really works.

Perhaps the main reason I chose SBI is its great online community. If you want to succeed at something, you must 'hang-out' with people who are succeeding in that particular field. Might sound a bit simplistic but there is more truth in this philosophy than most people realize.

If you want to be a jackass, associate with other jackasses! If you want to be a millionaire, associate with other millionaires! If you want to be an Internet marketer, you must associate with other Internet marketers! It is kind of a no-brainer but many people do not do this. I repeat, if you want to be a web marketer Article Submission, you hangout with web marketers and learn from the inside.

A simple Internet marketing strategy works, one that has served me well as I continue to build my online business. This can also work for you.

The author is a full-time online marketer who has numerous niche websites, including two sites on Internet marketing. For the latest and most effective web marketing tools try: www.marketingtoolguide.com For the latest Internet Marketing Strategies go here: www.bizwaremagic.com 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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By Dechen Lau

Content is the soul of a website. Content is comprised of the words or text on a web page along with the graphics and structure of a website. Today Web content is the best tool for building relations with your potential customers. The look and feel of a site is crucial, but quality web content may be more important.

Two of the most popular methods of getting traffic from search engines include PPC – (Pay Per Click), and SEO – (Search Engine Optimization).

PPC:

Pay per click advertising on search engines allows you to choose keywords that you would like your site to appear for, when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you PAY for top placement. Their strategies for placement differ slightly. Some search engines will give you higher placement if your ad has a higher click-through rate, (meaning more people click on your ad in ratio to the amount of times your ad appears); others give top positions to the highest bidder.

You already know surveys are excellent for finding out what your target market wants. However, if combined with low cost, quick and dirty Google PPC, surveys can also send many targeted prospects to your site every month.

In either case, you PAY. It is a quick way to be listed in the search engines and a smart way to get your traffic flowing. You could spend far more than is profitable for your business, if you do not know what you are doing.

Search Engines: While crawling pages of a website, search engines look for content more than anything else. Search engines can pick up quality content and it is the only factor that they emphasize and value most while ranking a website. For the benefit of their users, search engines try to find the best and most useful content on the Internet for any given set of keywords.

SEO:

Search engines are extremely competitive (in terms of placement). The major search engines account for over 90% of all traffic. With that though in mind, companies that are serious about earning a share of the internet market should be committed to securing top 10 rankings for the keywords or phrases that pertain to the products and services that they offer.

The best way to ensure a solid return on your website investment is to employ the services of a Search Engine Optimization firm with a proven track record of success, knowledge of current and cutting edge techniques, and experience working with the business community.

There are a lot of companies working ‘behind the scenes’ to help website owners get plenty of traffic from the natural search engine listings. Natural listings mean the search engine has ranked you according to the value it believes your site will offer an individual searching for a specific word or phrase.

Understanding exactly WHAT the search engines want to see when ranking sites requires knowledge of the algorithms. These algorithms change all the time as search engine providers try to outwit the search engine optimizers trying to find loopholes in the ranking system.

Some SEO companies will promise you top spots for a certain cost. Some are honestly creating optimized websites – others may be using techniques that could possibly get your site BANNED from the search engines entirely, (once the search engine catches on). However, optimizing your website for better placement in the search engines is a technique that you should become familiar with and use to your advantage.

Both of these traffic methods have their pros and cons for generating traffic from the search engines. You will find out more about using them properly later on. First, you need to know what REALLY works…

Dechen Lau., is an Author, Speaker and Internet Marketing Consultant
http://www.powersuccessmarketing.com
http://www.powersuccessresponder.com

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By John Terry

An interested visitor, strolling through your site finally comes to just what she is looking for and is about to make a purchase. It is a sunny afternoon, and her cat, which happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree, topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively, and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.

Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let us say you have written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who you represent in your article list.

5. Create mailing lists. Inform subscribers to your articles when you have written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which effectively proves to increase sales. In your ad, put your autoresponder address where you can expose a visitor to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you are selling a particular product, put testimonials about how spectacular it is on your autoresponder, as it adds a detailed, enticing description of your product.

7. Distribute advertising. Let us say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. After a visitor has completed your course, automate a reminder about your service or product. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of informa