Home Business The Easy way 2002 Update http://www.blogmoneymiracle.com en-us EasyRSS
By Ken Mathie

There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were 'opted' for.

Here's why:

Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:

* last minute' reminders
* special offers
* hot information about new products
* news 'from the very hub' of their industry
* product/website updates
* even links to affiliate 'like' sites

Here are some more key tips to keep in mind when trying to build your own email hot list.

1. Capture Addresses

You can only email your customers if you have their addresses, so start collecting them now. Make sure there is a prominent place for an email address on all customer response forms you use both online and offline. It helps when you use software that is designed to hold multiple email hot lists, so you will only have to input the information once.

2. Use ASCII Text Only

Keep it simple. Include lots of white space in your messages. Use headlines and sub-headlines. Don't overuse words that are in all capitals. Make it easy for the readers to scan and to read.

3. Use Wide Margins

Limit yourself to 55/60 characters or less per line, because it is simply more attractive to the reader and it helps you to point out anything that you want to draw attention to.

4. Deliver Your Most Important Information First

Key benefits and sales points must be communicated in the first screen people read because many readers do not read an entire email, whether they opted in for it or not. If you save the good stuff for the end of the email, or try to capture a reader's attention by leading into it, you will do nothing except lose business.

Think about it; would you want to have to hunt around for the best part?

5. Make The Subject Line Your Headline, Too

This is what people are going to see first. If your headline is strong, crisp, and compelling, they'll open your email. Concentrate on this all-important element. For example, if you are offering a free gift with purchase, your subject line could read "FREE gift for you!" I don't know about you, but this would get my attention if it is from a web source that I signed up for.

6. The Shorter the Better

Unlike other kinds of sales writing, where long copy outsells short copy, the standard for email sales letters are different. Think about the way you sort through email, especially when you have a backlog of messages. The time you spend online is generally short. Respond to this new business medium by keeping your emails just as short.

7. Test

Keep a good record of your responses by testing one element of your email at a time. Start with the subject line. Test headlines, body copy, layout, and the PS at the end. Successful marketing copy is always tested, one element at a time, to make sure those things are running smoothly and to get rid of the stuff that is not working.

Today, the largest companies online,including Apple, Microsoft, Google, Yahoo! and many, many more are using acceptable and responsible commercial email. If they can do it, YOU can do it too.

Start building your opt-in email lists today! I would suggest that you keep it simple to begin with, and build a growing text file of email addresses. But, ultimately, you will want to personalize your messages, because it substantially increases your response. Gather as much information as you can when people contact you, such as the reader's name, and apply it
to the email, but, at a minimum, capture their name and email address. In time, this list will become highly profitable for you. The list is the most important aspect of any successful email marketing campaign.

8. Use Autoresponders

When you are contacting your clients through emails that require a reply from the reader or a sign up or order form etc. you should be sure to include an autoresponder that will let your client know that their email was received. You can find many different types of software that will do this for you. If for no other reason; than so that you can free up some of your time.

Writing an Autoresponder Message that Gets Results!

The autoresponder is fast becoming the hardest worker of Internet marketing. With theautoresponder, you can deliver your sales message or other information to all of your clients very quickly. And you can deliver it 24 hours a day to any Internet email user in the world. This must sound awesome, right? But, you might be wondering how you can create an
autoresponder message that gets real results.

Here are some methods of power communication that will give you the success that you crave. I know this because I have used them. It is great for emails, letters, mailbot copy, World Wide Web content, ads and more.

1. Focus on the reader, not yourself

Your message should be about the customer's needs and how your product will fulfill those needs, not about how wonderful you are and how great your product is, because, in the end, it is all just your own opinions and it turns people right off.

Don't focus on yourself and your life too much. Take a look at my first few paragraphs above. How many times did I talk about "you" and "your" as opposed to "I" and "me"?

2. Make it personal.

As with any sales letter, you have to write your autoresponder message as if you were having a one-to-one conversation. Pretend you're sitting down to talk to a friend. Allow your message be friendly, animated and informal. You can even use some slang, if it's appropriate.

3. Be sure to Emphasize the benefits.

Rather than thinking of yourself as selling a product or a service, think of yourself as providing real services to your clients. You want to know what the benefits to these services really are here. This is what you should be asking yourself:

"What does the customer get out of my product?"

The answer should be something like "more time," "more money," "more fun," "an easier life," "better health," or "greater safety."

Benefits and features are two different things. Feature are: "This computer has a Pentium 4 processor." A benefit is more like this: "Lightning-fast Pentium 4 processor means you get more work done in less time."

4. Include a "Call to Action" in your response

You need to know exactly what you want the reader to do after reading your message and then tell them to do it. Ask yourself these questions:

What do you want? Do you want a reply by email? A visit to your Web site? An order called in to your toll-free number?

Let the user know what responses you want, and let them know in a compelling, urgent, benefits-oriented way. Include complete contact information, and triple-check it for accuracy.

5. Offer useful information.

One good autoresponder strategy is to offer a free report that offers useful information but including a sales message and an "advertorial" approach.

For an example, distribute a report, "10 Tips for Selling on the Internet and the Web." Tell the user how to order your book on the subject, etc. You can even include an order form. Readers will not resent your pitch because they got so much value from the report.

6. Use correct spelling, grammar and punctuation.

You tell the world whether you're a professional or an amateur by the quality of your marketing communications. Take the time to edit your autoresponder message for errors. If you're terrible at grammar etc. get someone who can edit it for you.

7. Create a better layout to make it easier to read.

Since a mailbot message is delivered in plain ASCII text, your design capabilities are going to be very limited. Here are a few tricks you can use to make your message a bit more readable:

* For a headline, use ALL-CAPS and insert a blank line before and after it.

* Use short paragraphs, say 5-7 lines at the most (100 words).

* Set out all of your material in bulleted lists -- its easier to read.

* Use "white space with catchy headlines" to center important material and call attention to it, like the following does:

Now available:
Solid strategies for "Affiliate Marketing"!
Send any message to ken@profitdot.net

Warning: Don't get fancy with your script fonts because not all computers are the same.

8. Don't Break the law.

False advertising is still illegal, even if you're on the Internet. In many countries, pyramid schemes (MLM) and chain letters are illegal. You should assume that all tax and licensing laws in your town, state, province, country and so forth still apply. If you're not sure about something, check.

9. Read feedback people send to your autoresponder.

A good autoresponder system will send you a copy of the request every time someone sends for your report. With most systems, the user doesn't have to type anything in the body of their message when they send in the request; however, they usually do. By reading the message and replying to the user personally, you may increase your chances of selling to that person because it shows that you are listening.

If you create a strong, well-written, persuasive message, your autoresponder can help you increase your sales and fulfil any and all of the goals of your email marketing effort, which will certainly make it a whole lot more worth while.

PMCezine.. Home Biz News & Tips. Weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Receive your six free egifts when you subscribe. http://www.pmcezine.comet/

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by Keith Lee

I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I've learned. I'm happy to say I haven't been an advertising victim for 13 years.

If you have been in business for awhile, it has already happened to you - probably more than once. In fact, probably often. And if you are new to the retail world, you can bet the mortgage that it will eventually happen to you.

What is it? It's when you get that big black checkbook out of the center desk drawer, and you sit down across from some media salesperson, and you write out some kind of a check for some amount, for some kind of promotion advertising expense, and you have no earthly idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.

I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.

The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!

All advertising can be one of only two types - either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.

Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response.

Most advertising agencies like institutional advertising since, without tracking, they can NOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:

1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)

You Can't Deposit "Creativity" In The Bank

Unfortunately, most advertising agencies are interested in being creative and cutesy. That's what wins advertising awards.

I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.

Direct response advertising, on the other hand:

1. Contains a headline that flags your prospect and creates curiosity

2. Creates interest in the merchandise

3. Creates desire in the prospect

4. Has a specific offer

5. Has a deadline

6. Has measurable results

Why is this so important? Two reasons:

1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?

2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose.

First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).

Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.

It states specific reasons, facts, and statistics, as well as testimonials from other customers to validate the claims. Then it tells the reason why you are able to make such an attractive offer. It tells the customer what to do in order to gain the benefits of the offer.

It creates "urgency" by telling the customer that he must act now in order to gain these important benefits, and why this offer is so limited, either by time, or by the quantity available.

Finally, it must contain a way for you to track exactly what sales or custome rs were generated by that particular ad.

Now that I have defined for you the difference between institutional and direct response advertising, here's the big question that you have to ask yourself before you make every future marketing and advertising decision. Does the advertising that you are considering meet all six of the criteria that I outlined above? If it doesn't, then pass on it as quickly as you can say:

"I'm Mad as Hell and I Refuse to Be an Advertising Victim Again!"

Keith Lee, owner of American Retail Supply headquartered in Kent, WA became president of the business in 1981 and later bought the business from its founder Dick Thompson. Although Lee credits much of their growth to increased product offerings and what he calls 'the best client service in the industry," he attributes the companies Herculean increase to the discovery of the world renowned Marketing Guru, Dan Kennedy. Now he's trying to get other entrepreneurs hooked. Keith recently became trained as a Dan Kennedy Certified No B.S. Business Advisor where he delivers what he calls Kennedy's 'Magnetic Marketing Strategies.' As a Kennedy trained advisor Keith offers entrepreneurs what he calls 'The Most Incredible FREE Gift Ever' containing over $700.00 of business-building information from Dan Kennedy including Gold Inner Circle Membership. Then members are invited to attend monthly local chapter meetings or can join a local Kennedy Study & Mastermind Group. Visit http://www.LeeMarketing Group or http://www.NoBSPugetSound.com for more details.

Keith is an expert in marketing, especially direct marketing and direct mail techniques. please visit http://www.leemarketinggroup.com or http://www.nobspugetsound.com for more articles and information.

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by Tywford Lamai

If I were to hazard a guess, I'd wager on the likelihood that you have come across the word "ClickBank" during your foray through the jungle of Internet affiliate marketing, right?

So -- just who or what is this "ClickBank"? That's what we are here to discover today!

ClickBank is the Internet's leading retailer of digital products. ClickBank is also the Internet's largest digital marketplace, where thousands of the Web's most popular digital products are sold every single day.

Whether you're looking to buy, sell, or promote digital products, ClickBank is for you!

Affiliate marketing is one of the most popular businesses online. This is a business where you earn a right to share profits with a merchant (product owner) -- in the form of affiliate commissions -- for sending targeted traffic to his/her product sales page.

The most common and popular type of affiliate marketing is called Pay-Per-Sale: This is a form of affiliate marketing where you are paid for every sale generated from a customer/visitor who lands on a product sales page via your affiliate link. This is very simple in theory -- find a very good converting product, market this product, and collect/cash your commission checks!

"Make $10,517! -- in 24 hrs -- Guaranteed!" -- You see adverts and promotions like this on the Internet DAILY! Success stories that describe a from-rags-to-riches miracle which happened by peddling a "highly converting" digital product!

Needless to say, not all such stories are true, but that is not to say that affiliate marketing wealth is impossible either! -- it is very possible to become very wealthy selling other people's products. All you need is the "know how."

How do all of these people link to ClickBank? And who are ClickBank's private army?

Promoting products and receiving commissions for sales is made possible and relatively easy by ClickBank! Currently boasting an "army" of well over 100,000+ affiliate marketers, ClickBank is a force to reckon with if you are hoping to carve a niche in the dangerous and highly-competitive terrain of Internet affiliate marketing!

ClickBank also boasts of a list of over 11,000 products with affiliate commissions as high as 75%! You'll also appreciate their fast & accurate tracking system and dependable payment services -- every two weeks without fail!

They've never missed a scheduled payment!

Not an affiliate marketer but a product owner you say? Well, check this out:

You can sell your digital products today hassle-free! Just leverage over 100,000 ClickBank affiliate marketers to find customers for your digital products and multiply your profits. Account setup is simple & fast. If you try them out, you'll find out why over 10,000 publishers/merchants already trust ClickBank.

When it comes to customer support, ClickBank has established an experienced support team dedicated to your success. Their customer service representatives are available to quickly and effectively resolve your account setup, maintenance and order related support needs.

Army huh? How do they keep track of who is who?

Clickbank uses a technology aptly named "hoplink" -- you know, like people use your hoplink to hop onto their Website :) This is how they ensure that an affiliate is properly credited for his marketing efforts.

To take advantage of the highly lucrative offers from all the merchants registered with ClickBank, you must first register. To do this, you will go to ClickBank.com and click on the signup link.

After you sign up, you will be given a username (chosen by you) and you can then begin the process of choosing what you want to market/promote. You are now officially a member of the highly elite affiliate marketing/combatant force of clickbank!

Welcome!

You will have noticed that becoming a member of ClickBank's army is not difficult. Now, what is difficult is making those affiliate checks consistently. If you can't achieve this no-mean-feat, you won't remain an affiliate marketer for long because you will give up out of frustration and throw in the towel!

But thank God there are many ways to promote the products listed in the ClickBank marketplace!

How do you find those products? Well that's why I am here ain't it?

How about I make a deal with you? Interested?

Alright. I know a guy who is in the business of helping affiliate marketers earn their very first commission and continues helping them until they become tired or bored! I am willing to introduce you to him IF you are really interested (***Please only for interested affiliates or to-be affiliates!)

For more details on this offer please see the resource box...

Happy affiliate marketing to you. Chao!

Why settle for promoting only ONE product when you can make BOAT-LOADS of CASH marketing 100,000+ products with ONE affiliate ID Guaranteed!? Did I mention that it IS FREE? Visit http://www.brainboxcorp.com/index.html NOW to claim your FREE ClickBank Portal!

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This is one article in the series of "InfoPreneur Secrets" which discusses tips, tricks, techniques and secrets to be a successful info product creator and marketer. This article will discuss the importance of leveraging the resources of others to literally explode your sales without much additional effort on your part.

Let me ask you a question:

What’s better than ONLY YOU promoting your product and generating sales for your info product?

Answer: Hundreds, even thousands, of marketers marketing your product FOR YOU for free!

Let us look at one of the most successful internet marketing products ever, ‘The Rich Jerk’. This is the ultimate example of a marketer effectively leveraging the resources of others.

I bet ‘The Rich Jerk’ himself doesn’t make a whole lot of sales, but he has thousands of affiliates promoting HIS products for HIM in exchange for a percentage of the sale. It’s the perfect business model for both the affiliate and the vendor.

The affiliate gets money without having to create a product. The vendor makes sales of his product that he wouldn’t otherwise have made.

The Rich Jerk is one of the must sold internet marketing info products simply because he has a huge affiliate force.

I’d rather have one thousand affiliates promoting my product passively than just have me marketing my own product aggressively.

You are limited in what you can achieve on your own. Remember that. But with the help of others, you can accelerate your internet marketing efforts by LEVERAGING the resources of others.

James Penn is an experienced niche marketer who has developed and profitably marketed a library of niche info products and reports. To discover how to create an insane passive income online by creating tiny reports, visit http://www.shortreportprofits.com

James also runs a blog which details his trials and tribulations of being an internet marketer. He posts his tips, tricks, techniques and secrets that will help YOU to make money. Visit his blog at http://www.teenagemarketer.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
With the present trend in marketing and online business, competition to get the a higher and better ranking is getting stiffer and a lot more complex. In order to attain the best traffic on the net, a lot of marketers and businessmen are engaging into so many highly tremendous methods of marketing. One of the most sought-after marketing tools that many are trying to experiment on is the search engine optimization, particularly the off page optimization process. You may be asking, why search engine optimization? What features does off page optimization have to be considered as one of the most sought-after marketing tools? Well, the answer to that is very basic and fundamental - traffic driven by back links.

Back links are the most essential means of generating traffic on a site nowadays. A lot of marketers and business people have seen the strong potential of off page optimization to obtain successfully numerous quality back links on a site more than its contemporaries. Back links are link addresses that you are able to generate from sites that wish to start a connection with your site. Usually, this happens under the method of SEO that requires it to be done outside the main content of the site - thus, off page optimization.

One of the best ways to get back links is through the use of the forum. If you are able to publish your message on the forum sites where you are a member, you are given the opportunity to include on the message some of your relevant information such as the company name which you represent, as well as a bit of personal information such as your name and your e-mail address. You will be given this opportunity when forum masters see your contribution to the forum site as something that is indispensable. In order to continue getting such opportunity, you continue to submit postings that contain relevancy and pertinence.

As additional information, if you are serious about generating more back links from forum sites, engage yourself into more than one forum site and allot time for each individual site. In that case, you have far better opportunity to gain mileage with considerably more net users.

Do you want to learn more about how I do it? I have just completed my brand new guide to forum traffic success, 'Secrets of Generating Traffic With Forums'

Download it free here: http://www.secrets-of-internet-success.com/2ezforums.html Traffic Generation With Forums

Sean Mize is a full-time internet marketer who has written over 1,574 articles in print and 11 published ebooks.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
This is one article in the series of InfoPreneur Secrets which discusses tips, tricks, techniques and secrets to be a successful info product creator and marketer. This article will discuss how to effectively persuade authorities in your niche to joint venture with you in promotion of your info product.

Joint ventures are powerful things. They enable you to leverage the resources of other people to generate profits for yourself. What a great business model! Other people promote your products, you keep half of the money.

Here are some tips to get people to JV with you:

* First contact – The first time you contact a potential JV partner should not be asking for them to promote your product. You first need to build a relationship with them. Your first email could either introduce you and your business, or it could offer your potential partner assistance. Offer to write some articles for them or to help them with any tasks they don’t want to do. If you help them initially, they’ll be more likely to promote your product later on.

* Personalize your JV email – Once you feel you are ready to contact a potential partner, make sure the email you send is personalized. Refer to their websites and their activities. Use their name throughout the email.

* Create an offer too good to refuse – Make an offer to your potential JV partner so good they won’t be able to refuse it. You could offer them some unique articles if they promote, you could offer them an increased affiliate commission, you could offer them a reciprocal mailing (i.e. you promote one of their products to your list).

Approaching JV partners is an art form. It’s impossible for me to sum up everything in this short article, but hopefully it will help you when you approach your next (or first) JV partner.

James Penn is an experienced niche marketer who has developed and profitably marketed a library of niche info products and reports. To discover how to create an insane passive income online by creating tiny reports, visit http://www.shortreportprofits.com

James also runs a blog which details his trials and tribulations of being an internet marketer. He posts his tips, tricks, techniques and secrets that will help YOU to make money. Visit his blog at http://www.teenagemarketer.com

This free report from Dr. Mani may help you with approaching JV partners - http://ezinemarketingcenter.com/jv-deconstructed.pdf.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
There are many effective little techniques that encourage forum posting. One of the tricks that helps to encourage forum conversation is to end some of your posts with leading questions. "What do you think?" "How do you do it?" "Does anyone know how to ____?" Questions give an easy opening for the next person to post, just as they help foster conversation in real life.

If you start a new thread, it often is more successful if your first post is short and asks a question, as opposed to being several paragraphs in length that cover a topic more thoroughly. This is kind of surprising because you might have thought a longer post would be more intriguing, but try it and see! You'll notice a difference. So, even if you've thought about a topic a lot, try not to say much in the first post. This lets other people be "experts" too, and they will enjoy the conversation.

In writing classes they often teach you to write strong. Strong writing is well thought out, authoritative, doesn't use the word "I," has good grammar, spelling, and punctuation. But on a forum, it can intimidate others so that they won't post. If instead you say, "I think," "Gosh, how do you spell that?", include personal stuff, and so forth, it makes the writing less formal and more like you're sitting across the cafe table from an old friend! This makes others comfortable so they are more likely to open up.

Compliments about what someone posted before you also helps many of the readers to be comfortable posting because they interpret it as a friendly, gentle place. Whether face to face or online, other people will like it when they receive positive comments or are asked questions. It simply makes people feel like they are being listened to, and we all like that!

Timing is also important in encouraging good conversation on a forum. It's better to post two or three responses at a time every three or four hours, than to sit down once each evening to post because it keeps the forum fresh and people get the feeling someone is always there for them to talk to. If they check in an hour or two after they posted and they see responses, well, of course they'll be more likely to get involved in the forum than if they have to wait a day for a response.

Social network users, visit http://www.wishafriend.com/ac/holidays/christmas/ for Christmas MySpace comments. You can also find Christmas MySpace graphics at http://www.wishafriend.com/graphics/holidays/christmas/, and find Christmas Layouts at http://www.wishafriend.com/layouts/christmas/ to add to your profile.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Instant Noodles are probably one of the greatest inventions of all times. The strange thing is that they really are not instant and really are not a new invention. They are just the same old noodles in a new package and marketed a little differently.

There has to be a lesson to be learned when this product is given a closer inspection. Here is something (the noodle) that is hundreds, maybe even thousands of years old. Yet it is now one of the most profitable food niche markets in existence today. Whether it is ramen, canton, bihon, pancit or whatever name it is known by locally, the concept is actually very amazing.

Anyone can purchase these same noodles for much cheaper if they buy them in bulk; bulk in this case being buying them by the kilo or by the pound. Throw in a little bouillon cube and voila, instant success.

So what is the lesson to be learned here from this marketing wonder? Is it that everybody needs to find a product that is hundreds or thousands of years old? That is hardly the case. The whole point is that anything can be sold and profited on if it is packaged correctly.

Who was the first one who packaged the noodles in portions that were suitable for one person? While nobody may know their name, it is certain that it could be looked up. Either way, if they patented the idea, there is a strong chance that they are not among the working-class people anymore.

Somebody once said that everything worth being invented has already been invented. This is probably not the case either. The sad fact of the matter is that most people will not ever come up with a patentable idea that will allow them to retire in the lap of luxury.

The whole idea behind marketing; whether it is marketing an idea, a product or information on the internet, or providing something tangible in a store; the concept is the same. Marketing and recognizable packaging has a lot to do with it, but it is mostly in the presentation.

These people offered nothing at all that was new. They repackaged it and advertised it as a convenience. Given the hectic pace in the world today, that concept is what sold the product. They knew what buttons to push to get people to buy.

It can be said that not everybody is going to have a life-changing idea or concept. That does not mean that they cannot get rich with the proper marketing. Finding a product that can be sold is an important factor. Creating a need or a desire is as important to success as is creating a sense of urgency to have that one product in particular. Closing the deal is easy when everything is packaged and presented properly. Making sure that the product is easily recognizable will generate return business, but that is another article.

Ward Tipton has been writing SEO and SEM materials for over three years now and has recently become involved in providing new and unmatched materials by an actual Work Team comprised of professional writers, technicians, engineers, editors, Internet Marketers and a gathering of talent heretofore unmatched in the world of Internet Marketing. Visit Ward at http://wardtipton.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
If you look at the online market today, you will be able to observe that there is major competition online. This major competition has motivated internet companies to continue coming out with new and innovative products in order to have an edge on the competition. This is the main reason of their sustained success amongst a competitive market. That is why having a product launch plan is very important for online success. Here are four easy ways to get started with a successful product launch plan.

When you create a product launch plan, it is very important that you have an understanding of your target market. If you release a product amongst an audience that has no interest in your product, then your product launch plan was a tragic failure. Therefore, you must really know your target audience before you come up with a product launch plan. Also, it is important that you launch your product during a time when there is maximum demand for your product in the market.

With a good product launch plan, it is necessary that you market and presell your product before the actual launch date. During this time, you must use as many methods of advertising as you can to get your message out. The internet has turned out to be the perfect medium for pre-launching successful product releases. Just put ads to your product on high-traffic websites that are closely related to your target market. Remember, a successful product launch plan always takes into account the target audience that it is marketing to.

You should always include attractive bonus offers with your product when you begin to come up with your product launch plan. Including bonuses and alluring offers with your product will improve the success and earnings gained from the launch. Another proven product launch plan is to keep the price low initially during the launch, then raise the price to normal after a few days.

Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list-building model via free step-by-step videos. You can snatch these videos at no cost by visiting http://www.list-building-videos.com FREE Internet Marketing Videos.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Peeking through the windows of how software is designed and development can add to your income. With the technology that has evolved today, we all use computer programs that we like. A lot of software developers start from scratch using various computer languages to develop new and exciting software.

There is a lot of freeware that is offered under license for use and free to change as long as you don’t change certain things that are written into the program. "You didn’t start the fire," it was already burning when you arrived at the desired spot to write genuine programs and games for fun or profit.

The software that you use can be enhanced or made better. This is where you fit in. The wheel has already been invented. So why would you try to accomplish building the wheel over again? Why not enhance it? The evolution of the wheel has advanced man into the future so far that we now have cars. In other words, the program or software that you want to create can or may be the idea of someone else. I'm not telling you to steal or infringe on anyone's copyrights or trade secrets. However, once you become proficient in computer programming, why not write your own program to do what your favorite software can do? This process can take a few hours or longer to develop. But once the software is completed, you can market it to increase your income. Your product can be as good as Lager Corporation’s product. Usually the outcome is better than you would expect.

You can also hire someone to write a program specifically for you. This program can be as simple or complex as you desire. Look at the trends of our world today. What’s hot or in demand? Create a new product and promote it.
Peek through the windows, now tell me-- what did you see? You should have seen the inner workings of computers and software programs that you can help evolve into something useful, creative and new.

Born in Shreveoort Louisiana, I moved to Baton Rouge, Louisiana at age 20. I now live in Humble, Texas. I have a B.A. in Philosophy and am currently employed by The Department of the Treasury. I am married with children and I love to write and tell stories. I am a church Deacon. Everyone that I meet is a friend. I see life as an opportunity to learn, to explore and, of course, to write.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
What is this mystical thing called Web 3.0 that everybody is waiting for? It's like the silhouette of a stranger through the dense fog. Man or Monster? Friend or Foe? That is the nature of predicting the future. From afar, everything looks good. From up close, it's a mess. The good news is we can affect the future, the future is not some inevitable result assigned to us.

What will Web 3.0 look like? Let's start with how the web has evolved and go from there.

What happened?

In the old days, you really needed to read a whole book to get all the nuggets of knowledge from an author. With search engines, you can get to what you need faster and faster. So more people can now publish more ideas. Referred to as Web 1.0, static websites have sprung from every corner of the world.

Fast forward to today. The core of Web 2.0 is the latest generation of user-contributed content.

The unit of communication has shrunk dramatically. Instead of publishing a book or article, we can publish a simple blog. Just a few words and we're done.

The speed of publishing has increased dramatically. It's now lightening fast, from the author's very first thought to the moment the reader understands it.

Multi-user collaboration has become massively parallel. Forums, chats-- people are communicating everywhere.

With Web 2.0 applications, anyone can easily set up a blog or a shop on eBay. Or even join the major Web 2.0 sites like Wikipedia, Facebook, and Digg. These sites provide dynamic user-contributed content. People now flock to Web 2.0 sites because they can find any idea, or any community.

What's Missing?

So if things are so good, what's wrong?

Well, Google often returns a whole bunch of garbage, because it can't read our minds. That's because search terms aren't expressive enough. Search terms are not sufficient to provide your meaning, your context. There are billions of pages out there now, with text that can only be understood after being read by humans. So with search results, we must wade through pages and pages before we get what we're looking for.

So to solve this problem, why not make these billions of pages contain the meaning, not just the words? Why not create an engine that understands your meaning, instead of just today's simple search terms? Will that work?

What's Not Happening?

Web 3.0 has been touted as the savior. So what is it?

It's been 6 years since the prediction of the Semantic Web evolution, with RDF, OWL, SPARQL, RIF, metawebs, and ontologies. It's a deep mess. You have to be either crazy or a genius to figure that stuff out. Another faction has Web 3.0 pegged as becoming a service, somehow transforming unstructured information into structured information. Somehow, if machines talk to each other more effectively, people can access the right information quicker. That's wishful thinking.

Why will this grand vision of Web 3.0 involving intelligent machines never happen? Because humans will never be surpassed by machines in judgmental intelligence. To be interested in certain things-- that is a uniquely human trait. To belong to groups-- that is another human trait. Because a machine-generated solution, regardless of how advanced, cannot replace humans. In the end, only humans can help other humans.

What's Next?

Web 3.0 is about ideas and knowledge. It's not about shopping or entertainment. Technology-wise, we're ready for the next generation of the web, the real Web 3.0. We have everything we need to create that vision. Let me describe that vision.

Different words have different meaning to different people. Different people are identified by different demographics. There's no need for the machine to understand all that meaning stuff. As long as people understand, and communicate with the smallest possible unit of related meaning: The question and answer.

By simply matching questions with other similar questions, and by grouping the answers from all the experts, users are given access to the best possible knowledge available from all perspectives. You can thus learn at a much faster rate, bypassing the uninteresting noise for the interesting nuggets of knowledge.

Are You Ready?

If you could benefit from a more accurate search by providing accurate demographics, wouldn't you?

If you could benefit from a more accurate search by asking what you're interested in, wouldn't you?

If you could benefit from a more accurate search by answering what you know, wouldn't you?

If you could benefit from a more accurate search by rating what you like, wouldn't you?

The next generation of the web will make use of what we like, what we know, and what we've done to give us what we need. Based on our recent search history. Based on our demographics. Based on our ratings, our questions and our answers.

Given your usage, the system should know what you're interested in, and should show you questions based on the community you naturally belong to. So you will not have to avoid people you find annoying ... the system will segregate you naturally. Also, other people similar to you will, through their ratings, constantly be finding things that are interesting to you. This system is adaptive, so that as your interests change, your search results change with you.

The good news is Web 3.0 is here. And it's simpler than anybody would have thought. The bad news? It's just not what anyone expected.

We are trying to start our vision of Web 3.0 at http://www.helpglobe.com. Come join us!]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
The Internet is continuously evolving. It has been incorporating all current technology into its domain and has thus stood the test of time and storm. From video conferencing to class sessions delivered online, it has touched almost every aspect of life. But none has been as popular as Instant Messaging, which gave birth to smiley icons, a product of man’s quest to make cyberspace as social as possible.

Smiley icons are sequences of characters and symbols which represent different facial expressions, human feelings and sometimes even social gestures. They were first developed in an attempt to make the web as humanly social as possible. Later on, however, they were extended to represent all forms of humor, nationalism, celebrities and all kinds of things. And yes, it is still developing.

So, what are the most popular classes of smiley icons?

Emotions: Smileys are used to represent most human emotions. The most popular ones are smile, frown, wink, laugh, mock, tongue sticking out, etc. These are very frequently used in chat rooms and online forums.

Cartoons: From smiley icons of fat guys scratching their pot bellies to other weird symbols, there are a whole bunch of cartoon smileys that may have quite a lot of appeal to you and your lifestyle. All you have to do to get these smileys is search them online and follow the instructions to download them.

Ideologies: Since people of all faiths, creeds and nationalities partake in the discussions at the forums and chat rooms, some smart guys came up with smiley icon that represented religious symbols, socio-political identities like national flags and others. If you have been wondering how that guy that you always meet in the chat room gets to display a waving US flag, now you know.

Celebrities: Celebrities are more like gods nowadays. There are people who have made a fortune just writing about them. So it shouldn’t surprise you that we now have some emoticons that represent them. From politicians like former president Jimmy Carter :(=) to celebrities and TV characters like Pamela Anderson &:-)3 or Alladin @:-) , there are many classes of icons that represent most things we care about, and these icons are continuously evolving.

If you want to master the arts of the internet world, you have to learns its ways and be a part of its cyber culture, which includes understanding and rightly using smiley icons to deliver warmth to your online posts and break the ice created by the screen.

Craig Thornburrow is an acknowledged expert in his field. You can get more free advice on smiley icons and animated smiley faces at http://www.smileyicon.net and http://www.smileyicon.net/animate-your-messenger-conversations-with-animated-smiley-faces.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Who is your competition? If you’re like every other self-respecting online business owner, you have scoured the Internet locating other sites that sell similar merchandise or services. And, like most businesses, you learn what you can from these sites and make use of what you learn.

Who is your competition? Is it the box store down the street that can sell similar products for less than you can acquire yours? If you’re like most business owners, you seek creative ways to market your product in a manner that accentuates the unique features and qualities that can’t be duplicated in box store purchases.

But who is your competition?

You. You are your own best competition.

As a business owner you need to pay attention to what other businesses do (both online and in brick-and-mortar counterparts). In the end, however, you are in competition with yourself first and foremost.

You may or may not be able to match or beat another business in price, but you can work hard to do better in business this year than you did last.

Think for a minute about all the things that you are doing better at this year than last. Don’t limit your thinking to financial data.

Are you better able to handle administrative duties this year?

Are you establishing new networks between business associates and customers?

Are you implementing new marketing strategies that you didn’t know about last year?

Are you streamlining customer service by developing autoresponders and faster product fulfillment options?

Are you making sure your website remains fresh and inviting in a way that you weren’t able to last year?

Are you more passionate about your business this year than you were last year?

Are you responding to customer requests for certain products and eliminating others that do not sell as well?

I could ask dozens of additional questions, but the point to this exercise is that if you spend more time competing with yourself than with another business, you will most often find greater success.

When you compete against yourself, you are better able to learn what you can from mistakes you’ve made in the past and improve. When you focus too much on what someone else is doing, you are less able to evaluate what mistakes you have made (or are making). In the end, you may not have the ability to be objective about how you are doing as a business because you are spending too much time concentrating on a business you don’t own.

Maybe this is the year you can start a new and healthy competition – with yourself.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
When you are beginning your internet network marketing business, it is likely that you will be on a shoestring budget. One of the first things that you need to do with internet marketing is to build your own list. This list will be comprised of targeted prospects that are interested in the niche market that your business focuses on.

Participating in forums is an excellent way to quickly begin generating targeted traffic. Responsible and targeted forum marketing can help you do this. You need to find forums related to your niche market. Posting frequently and answering members' questions is the first forum marketing tip. Put your unique selling proposition in your signature with a link to your website. If people like what you have to say, they will visit your website. This article discusses six forum marketing tips to help you build that targeted list.

Forums are online communities where members interact with each other through posts. A distinguishing characteristic of a forum is its specificity. Forum threads are very topic-specific. These threads discuss one topic only.

Here are six forum marketing tips to help you generate ongoing targeted traffic.

1. Determine your expertise and find appropriate forums that you can join. Look for active forums that have topics related to your business or expertise. Create new threads there, offer your knowledge, and help others--frequently. This will build your integrity and expertise.

2. Create a linked signature and include it at the end of your posts. Do not use an affiliate link.. You can use this to sign your posts. This signature must lead to your web site. The traffic you generate from it is very highly targeted.

3. Manage your forum affiliations. Do not try to post replies or threads in every forum. Find five to seven forums where you will become active and then ramp up so you make at least five forum posts daily.

4. Create interesting threads on the latest 'hot' topics. You will see that a lot of people are talking about a certain problem and are trying to find the right solutions for it. You can create a thread which offers your solution in a step-by-step format. This will continue to build your integrity and expertise.

5. Reply to existing topics with quality answers. Look for questions which people post because they want to know more information about it. Reply to the topic with a quality answer. If you do this often, people will look to you as an expert and will start to respect your opinions. They will then enter your prospecting funnel to get more information from you because they trust you.

6. Use a system to save and track your forums and posts such as Forum Fortunes, which saves a lot of time because it saves and tracks all of your posts and forums.

Following these forum marketing tips will help you establish yourself as an expert, develop trust and build relationships. Many people will contact and join you because of the information, help and assistance you continue to provide.

Jon Roussel is a successful internet marketer in Beverly, MA. He helps people succeed with a home-based business that will generate a long-term reliable leveraged residual income. Learn more at http://www.jonroussel.ws, Jon Roussel's Website.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
One of the things that many Internet marketers do is run forums. Let's face it, getting a nice active forum going can be the key to making a nice income online. The problem with running your own forum, unfortunately, is that you're going to have to deal with forum spam. It's a big pain in the backside, trust me on this. So how do you deal with it? This article is going to give you a few no-nonsense methods to deal with forum spam.

The first thing you need to do is get moderators. There is no way that you're going to be able to run a forum on your own, especially if it gets popular. Moderators are a must in keeping a forum clean. Offer your moderators incentives to do the job. Maybe give them the right to occasionally post ads, especially if you're running a non-ads forum.

The next thing you need to do is use Captcha to keep forum spam down. This will at least stop the spam robots from posting. Yes, there is automated software that will post spam without the person having to go to the forum physically. By using Captcha, the robots will be stopped cold in their tracks.

For the real live human spammers who don't seem to want to give up, there are a few things you can do in order to discourage them.

The first thing is to ban their IP address. In many cases, these people are running off of a static IP address. In the cases where you're dealing with people who are using computer cafes to do their spamming, this isn't going to be much help. But you will cut down slightly on spam by banning IP addresses.

When all else fails, turn the forum into a paid access only forum. This will definitely keep the spammers away. While you may end up losing some of your members, the really serious ones will stay and you'll end up making an income directly from your forum. If you don't want to go that route, you can try disabling signups to your forum for a few days. This will discourage many spammers and hopefully send them on their way.

Dealing with forum spam is not fun and it's a war that isn't easily won. However, by following the above tips, you can greatly cut down on your forum spam.

To YOUR success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
A new and innovative product can be marketed to literally millions of people almost overnight in the world today. However, if none of those people have any interest in the product, it is still not very likely to sell well. Correctly identifying the demographic target of the market will solve that problem. Once the demographics have been defined, it will be easier to know where and to whom the market will be directed.

There are numerous sites on the internet for sending an advertisement to thousands or even millions of people. Many (or very likely most) people who have tried this know how difficult it is to get any discernible results from this type of campaign. While the ad may indeed go out to thousands or even millions of people, only a very small percentage of those people will ever look at those ads. Even then, the average return rate on random ads is less than one-half percent.

No matter how those odds are stacked, the odds are negligible at best. If the web site is brand new and the only interest is to generate generic traffic that is not likely to return, just to get some numbers, this may be a viable alternative, but for advertising, marketing and becoming successful with a product, it just will not work; at least not most of the time.

If the proper steps have been followed, the product is already under development or has already been completed and is just waiting on the next step to be completed. Either way, there should be a pretty good idea by now who the target audience is. Targeted marketing will always fare better than blind or blanket campaigns that try to cover everybody and everything.

This process may actually take some research and some insight. Many products can be targeted to multiple audiences, all of whom may be very receptive to the product. However, different demographics will respond differently to the actual marketing campaigns. For example; an eighty year old woman who happens to use the same shampoo as a fourteen year old boy is not very likely to respond the same way to an ad that is targeted to the teen. Quite the opposite may happen, actually, and the one customer will be forfeited for the sake of the other.

The idea is to figure out everybody who is going to be using this particular product. Each one of these demographic groups should have their own advertising campaign and marketing in place. By addressing separate markets differently, nobody will be alienated and the list of customers can be expanded rather than narrowed down. It is always better to have too many customers than not enough.

It is important to have as much information as possible about each group that is being targeted. Will the teenagers being targeted all be sports stars or will they be the ones less prevalent and more subtle in their appearances? Will the grandmother figure be an avid outdoors person with an active lifestyle or one who prefers to sit at home knitting while listening to the records she has from her youth?

All of these factors become more and more important as the targeting becomes more specific. Certain people will identify with one thing while it may not even be readily recognizable to someone else. While diversity in advertising is always a good idea, it is not helpful when it isolates more people than it is bringing into the market. By knowing who the target audience is, and knowing specifics about them, they can be more effectively pursued and sales increased accordingly.

As the marketing and advertising are expanded, further markets can be explored. However, at the beginning of any project, your time and resources are usually going to be stretched pretty thin. Concentrating on one market at a time can help alleviate some of the stress involved and provide a quicker return of investment. Ward Tipton has been writing SEO and SEM materials for over three years now and has recently become involved in providing new and unmatched materials by an actual Work Team comprised of professional writers, technicians, engineers, editors, Internet Marketers and a gathering of talent heretofore unmatched in the world of Internet Marketing. Visit http://wardtipton.com .]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
When used correctly, forums offer new as well as experienced business owners the perfect platform for promoting new ideas and products. They're also a great way to acquire one-way links. While forums have their benefits, they also have the potential of creating huge damage to your business. One wrong thread could send a lot of bad press to your site as well as to your email account.

Forums can be a great place to learn new ideas and bounce ideas off other people. But they require a lot of time. More often than not, it's far better to spend that time concentrating on marketing your business rather than trolling the forums.

The following five points underscore why spending time in forums can be hazardous to your site's health.

1) It's not a matter of if but when you'll get flamed

The problem with forums is that you never know when things are going to get out of hand. Without any reason or warning, you can become a flame target.

I can guarantee that at least one person will not agree with you. This isn't so bad as long as the dialog takes place within the forum. But these online arguments can get out of hand and spill over into blogs, other forums, and through email.

2) Link bandwagons and useless comments

One of the low points of any forum is that 95% of the posts tend to be completely useless. Many posters are only participating in the hope of getting some mileage from a forum. For people who own a similar business, posting on a forum is the perfect way to gain some exposure and get one-way links to boot. Many times, they don't add any value to the forum.

Then there's the typical flood of "I agree" comments. These "valueless" comments can suck an excessive amount of your time.

3) Everyone's an expert

There's an old saying, "If everything is important, then nothing is important." I believe this applies to forums as well.

The problem isn't for lack of experts. The problem is trying to decipher the real experts from the flack. Unfortunately, it's almost impossible to differentiate good advice from bad. This is somewhat like the blind leading the blind. Misleading advice abounds. It takes time to acknowledge the good experts from the "wannabe" experts. Time better spent elsewhere.

4) Old and stale information

People post comments and information based on what they've read or heard about. Unlike a typical publication, with its overabundance of editors, assistant editors, and fact checkers, forums are open source. You have to do your own fact checking.

Another problem is information that's just plain old. What may have been true a few years ago may not apply today. For instance, web rings were very popular in the late 1990s. Now, they're simply known as link farms. But there's plenty of information-- old information-- that shows up in search results concerning web rings; much of it in forums.

5) Writing truthful, thoughtful comments is a fad

While some forum discussions have their golden moments, many threads are one sided or between two or three parties. I liken it to two groups of people, each standing on opposite walls in a gym screaming at each other. Unfortunately, many times the good comments get stuffed underneath the bad, disrespectful, disparaging comments.

While forums certainly have their place, they shouldn't be an all too often hangout. Most webmasters would find they can achieve their site goals faster and more efficiently if they focused on their sites rather than the forums.

Jerret Turner, CEO of LinkAcquire.com, can help you build one-way links for better search results. Visit him at http://www.linkacquire.com. Download a free copy of Jerret's new work, The Little Linking Instruction Book, by visiting http://www.linkacquire.com/signup.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
So you need to test your new product concepts against prospects, customers, or the trade. Concept testing explores consumers' reactions to a proposed product, message, or ad.

But you have limited time to get voice of the customer reactions and insights about your concepts. And the target segment is difficult to recruit into a traditional focus group room.

Product and marketing managers face these problems all the time. The good news is that online bulletin board focus groups can help you with concept testing.

What are Online Bulletin Board Focus Groups?

The purpose of online bulletin board focus groups (BBFG) is to gain qualitative insights about prospects and customers. You want to understand their perceptions, attitudes, opinions, and behaviors about a topic.

A bulletin board focus group consists of a moderator, 10 to 20 respondents, and observers.

Moderators, respondents and observers meet on a bulletin board focus group web site. But they don’t need to meet at the same time. They can login any time during a BBFG session.

Bulletin board focus groups typically run for three days. The moderator posts questions and concepts, and respondents post their comments. Observers watch.

How Bulletin Board Focus Groups Work

The moderator recruits, screens and invites respondents to a bulletin board focus group.

But, rather than meet face-to-face, participants login to a secure (https) bulletin board web site, using a username and password.

The moderator sets the ground rules, builds rapport, and launches questions, concepts, and probes using a moderator’s discussion guide.

The moderator controls what respondents see, and when they see it: questions, concepts, and respondents’ responses.

Respondents post their comments: opinions, perceptions, attitudes and descriptions of behaviors.

Observers can direct the moderator to probe respondents’ answers. By the way, the respondents cannot see the observers.

Transcripts are immediately available for analysis. You get instant word-for-word quotes and insights.

Qualitative Product Concept Testing

This is how you use bulletin board focus groups for concept testing.

The moderator presents concepts on the BBFG web site. This is where you can show products, ads, messages and web sites. The moderator shows concepts using several formats: written descriptions, images, video clips or web sites.

Respondents mark-up concepts, using mark-up tools available with BBFG technology. For example, they can highlight words and images they like and dislike. And they can add their comments about specific items in the concept.

You gain valuable voice of the customer information about your concepts. You see specific words, sentences and images that respondents like and dislike. They reveal their feelings and thoughts about your concepts.

You can see if customers’ perceptions about concepts match up with your perceptions.

Another useful BBFG tool is “uninfluenced answers.” The moderator can control when respondents see other respondents’ posts. With the uninfluenced answer feature turned on, respondents must answer a question before they can see answers from other respondents about the question. The moderator can reduce group bias, using the uninfluenced answer feature. Uninfluenced answers are an ideal tool for concept testing.

Benefits of Bulletin Board Focus Groups

Using bulletin board focus groups, you can assess customers' or prospects’ reactions to product concepts, ads, messages and web sites quickly. You get rich, voice-of-the-customer, word-for-word quotes and actionable insights.

Plus you avoid travel time associated with traditional face-to-face focus groups and save thousands of dollars in travel expenses.

You can even interview busy executives, subject matter experts, professionals, and on-the-go people who don’t have time to attend face-to-face focus groups.

Also, you get better geographical respondent representation than face-to-face focus groups.

BBFG is a viable research tool. Seventy-one percent of U.S. adults use the Internet (early 2007), according to PEW Internet Research. That is about 160 million U.S. adults.

BBFG is one of the fastest-growing market research tools today. Many companies are turning to professional moderators who use it.

Bulletin board focus groups are effective for concept testing. Test new product ideas, ads, and messages, and gain valuable customer insights. Use insights to develop new products and marketing programs.

Copyright © 2007, Henk Hoets. All rights reserved.

Henk Hoets is an RIVA trained professional focus group moderator and qualitative marketing research consultant.

Henk has moderated hundreds of focus groups and in-depth interviews for major corporations, and small and medium businesses.

He is the founder of Hendriks Research, a qualitative marketing research firm. He also is a former product and marketing manager and 20-year veteran of the wireless industry. He holds an MBA.

For more information about online focus groups and focus group moderating, please visit http://h-focusgroups.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Black Hat SEOss will definitely impress you with all the aces up their sleeves, but if you do not want your website to be black-listed by popular search engines such as Google, then it is recommended that you try other better options that are available. Generating traffic to your website is no doubt important, but if you have long-term business plans then you need to realize that what is even more important is building and maintaining the credibility of your website. It is only when credibility is maintained that you can you hope to retain users on your website and, most importantly, motivate them to buy products or services that you might be selling through your website.

So, what is the best way of building credibility? Well, the truth is that there are many ways of doing that. However, if you are looking for the best solution, then I will recommend that you opt for forums that act as the perfect platform for user interaction. You see, when you start a forum on your website, what happens is that users develop positive perceptions about your website-- something that helps a lot in building the desired level of credibility. Since forums are places where users are allowed to share their views and experiences, both negative as well as positive, it naturally leads to a feeling of communion amongst those who throng your website. This helps a lot because users then feel more at ease while using your website or when buying products and services that you might be offering through your website.

Building credibility through forums should be your first priority because by doing so you not only increase traffic to your website, but also reduces costs and improves profitability of your online business. This becomes a possibility because when you have a successful forum, you no longer have to invest huge amounts on Internet marketing or hiring writers, bloggers, and SEOs. All the marketing and content gets done automatically by forum members without you having to spend a single penny. Even the mundane SEO tasks such as keyword optimization get done in the process and that, too, without raising the hackles of search engines, something that is always a possibility with SEO-assisted optimization techniques. You see, when users discuss topics related to your website, it automatically leads to the requisite keyword insertions, something that the search engines are most likely to take notice of in a positive way. That’s the magic of forums!

So now that you understand the importance of building credibility through forums, it is all up to you how well you implement that on your website. However, before you actually start a forum, you need to take certain precautions because just like any other technique, forums too have their limitations and disadvantages, especially when not used in the prescribed manner. You may be planning to get the best forum software, but believe me, if you do not know the tricks and techniques involved, you will not be able to make much progress even with the most advanced software programs. So, instead of risking your investments, I would recommend that you first learn the intricacies and the tricks of the trade.

Ryan Chua is a professional IT and Onlne marketing consultant for the past 5 years. Ever since running his own traffic and profit-generating websites, he has been teaching others how to do the same for their own online endeavours. For more information, visit http://www.ForumSecretsRevealed.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
It is a widely known fact that marketers are always approached for refunds. This is a very usual occurrence in the market. Generally, about 25 to 100% of the customers who purchase your products will ask you for a refund for whatever article they bought from you.

Your customers could ask for refunds on any article for a wide variety of reasons, but the most common requests for refunds usually occur when people want to return something they bought because of the hype surrounding it, but do not think it worthwhile after purchasing. These refund requests cut down on the profits you initially thought you had made. Thus, you should have a way to decrease this return and refund business as much as you can. This is how:

Make sure that you do not surround your products with too much undeserved hype. You will naturally want to talk only about the positive features of the product you are selling and make it seem better than it actually is or in comparison to all other products in the same group. If you make your product seem like it is the next best thing since sliced bread, you are bound to overexcite your customers’ expectations. When it fails to satisfy these expectations, your subscribers will want to return the product and demand a refund. So, it is actually better to state exactly what the advantages of the product you are selling are and not go overboard in trying to make it sound too good. Be clear about your offers and don’t promise effects your product won’t be able to deliver. Only give your customers what you’re sure you can give them. This will increase their faith in your shop and products and increase your goodwill.

If you have a payment processor, when you send confirmation emails to your subscribers, make sure that you clearly state that their credit cards will be billed by your company. If you don’t have one but use a third-party payment processor instead, then ensure that you mention in the confirmation email what name will appear on your customers’ receipts and credit card bills. You could also include this vital information on the download page or thank you page of your website. Since clients do not remember buying anything from the other company, they ask for a refund, and this leads to loss of business. Thus, by being careful, you can reduce the refund requests.

Include a Frequently Asked Questions (FAQ) page on your website, and deal with the most important issues on this page. People lose business when they fail to reply to all the emails sent by subscribers regarding a purchased product, which makes the client want a refund. Hire an assistant who will handle all the mail and phone calls, so that your subscribers have prompt answers to all their questions regarding uses/features of a product they bought from you. When your customers have their questions answered promptly, they will be much less likely to request a refund.

Benjamin Seow is the Founder of NETPRENEURCOLLEGE.COM.

Visit his website at http://www.NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
How can you achieve great sales with your product? In any campaign that you are about to launch, you need to put in efforts to influence the decision-making of your customers and to put them totally in the favor of your company. Well, basically, the whole idea is to play with the psychology of the consumers!

Let's look at some tricks you can use to influence the minds of the consumers. These tricks are useful not only to the ordinary sales person, but also to larger firms.

First, consider using mutual exchange, which is the most powerful trick. You can start off by giving freebies to the customers. Initially, the customer will accept it, but from the next time, he will feel obliged and will try to return the favor. For example, offer your product free initially. If the customer is satisfied with the product, he will pay for it the next time. This principle causes some confusion to some. To be effective, remember that the product should be given totally free without any condition to be fulfilled. For instance, it is definitely against the principle to quote in your sales line, "Spend over $40 and get a free download of an ebook!" The right sales tag should be "Download the ebook absolutely free!" If the ebook is really good and useful, the customer might think of buying other ebooks from your company, and even recommend your site to friends.

The next trick is to present something as if it is of high value, but it should cost only a small amount (or none at all) for the company to produce. An example is that of information. The whole idea is to attract the customer that you are revealing to them a big-time, valuable secret, which is not known to anyone at all. But beware that you do not turn the big secret into another advertisement.

Most customers do not reject free samples. And that's the next tip. Give out free samples to your targeted customers. However, bear in mind you should use good quality products only. Some companies have not been successful in using this tip because they distribute samples of poor quality or even rejected products! The customers have a bad impression of the product and will therefore not buy it.

Catch the customers with words that initiate immediate action. For instance, "One-Time Offer", "Offer While Stock Lasts" and "Last Day Offer", just to name a few. These are really motivating as the customer gets the impression that the offer is valid for a limited period only and the product is of a limited edition. What's next? The customer feels that he should go out and buy it before it is too late.

Another way to increase sales is to trick the customer into making a commitment, step-by-step towards the goal, without realizing it. How can we achieve this? To begin, when a customer requests information, provide him with the relevant details for free and make him fill out a form with his contact information. The content of the form can be getting offers and information about products in the future. A word of caution - no advertisement at this point! Once the customer provides his contact information, then will you start the advertisement about your products and services! A good example is to conduct surveys.

You can increase the sales of your products if you apply these tricks appropriately in your business.

CW Teo is an expert in personal development. He established SecretX University to help you learn all you need to know about Internet Marketing for FREE. Visit http://www.SecretXuniversity.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Launching a new product is often the joy of entrepreneurs. However, many entrepreneurs start this process by shooting their efforts in the foot, then wondering why their ambitions are only limping along.

In order to avoid this common error, entrepreneurs must come to understand a couple of facts that seem very cruel to most egos. One fact is that, at the launch stage, no one cares about your new product but you. The second fact is that you must find a way to change fact number one.

Sure, I know what just popped into your head. You thought, "Well, I will just advertise my product and let the money roll in." That sounds good, but if we could somehow convene a committee of the owners of failed product launches of times past, you would find that they thought the same thing at the beginning of their campaigns. They did just that. And not only did they NOT make money; they lost money they already had in hand.

There must be an educational process implemented at the launch of any product. Just coming out of nowhere and telling consumers to buy your product is rarely successful.

Much like the age old question of which comes first chicken or the egg, there is the question of which comes first advertising or developing consumer’s interest in your product. Many people think these are the same but they aren’t.

When you present information online about a new product you must consider the web surfers patience and tolerance for reading what you have to say about your product. Since there is no distance in cyberspace, web surfers can leave websites very quickly. Bore them and you loose them. Entertain them and they will read every word of your promotional material and be happy to do it. They’ll absorb your product’s info in the process.

The question that remains is how to entertain them long enough to get your product information into their head. Flashy websites won’t do it anymore. They are a dime a dozen in this template-driven Internet age. You must have a hook. Listing your website in entertaining areas of the Internet can be a great way to get your product noticed and appreciated for what it has to offer to consumers.

Lately, companies both large and small have employed this angle in the physical world. Baseball games, football games, basketball games etc. have been inundated by ads and product introductions. Employing these tactics online are a lot less expensive and a lot easier to implement.

There are multiple ways of doing this. One of the most interesting means of introducing a product to the public is to immerse your product introduction into entertaining websites, but even greater than that is to make your introduction documentation itself a part of the entertainment.

Websites allow product launch materials to capture the full attention of prospective buyers by making the introduction materials part of a game the consumer is already playing. Users look for spelling and other errors to report them to the owner. They read every word, catching the full impact of the sales pitch and learn all of the feature intricacies of the product in question.

One of the side benefits of employing this type of technique is the perfection of sales materials. This makes product offers even more appealing to future customers.

John Reed is an internet marketer that embraces innovation in marketing. You can learn more about low cost marketing innovation at http://www.errormarketing.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
The majority of Internet Marketers are always looking for some additional places to promote products for free and get some free traffic. But when thinking about this, did you ever consider "Forum Marketing"?

There are loads of Internet Marketing Forums and even highly specialized forums for almost any niche market. They all serve many purposes. First of all, they are an informational resource, but did you know that they can also help you to grow your business?

- By contributing posts with valuable information and by being active in the forum, you can easily brand yourself as an expert in your niche and everybody likes to buy from experts rather than from the "average Joe".

- By posting regularly to these forums you can also generate a flood of backlinks to your site.

- By promoting your website with your signature tag, you will get a lot of free traffic to your sites and sales you never would have made without that.

The first trick to doing this successfully is to properly utilize the signature tags of your postings, because it’s only this little signature tag that is promoting your website, product or service. Look at the terms of every forum to make sure your signature lines comply with the rules. Then make your tag eye-catching, sticky, create it like an email headline so that it attracts the reader to click the link and read more.

And please: don’t contribute just "Me, too!" posts or silly questions.

The second trick is the information value of your post. You have to really show some expertise to the forum members to get them interested in what you have to offer and to encourage them to click on your signature lines.

Follow these simple steps and do not to blatantly advertise your business, but contribute valuable content and in a short time, you will see fresh and targeted traffic coming to your site. You have built trust and credibility within the forum community and this will pay! Not only will you make more sales, you will have backlinks from an authority site with a high Page Rank and that means additional search engine traffic!

The critical point in forum marketing really is: do respect the community, be patient and contribute value to place yourself as an expert. And do not even think to spam the forum using some tricky software tools. You will be banned immediately.

If you do it the right way, forum marketing will become a powerful weapon in your marketing arsenal.

Gitte Dabek is a home business expert. She is running a website listing and rating legitimate home business opportunities. If you are interested to read more about the Top Home Business Opportunities, visit her at http://www.top-home-business-opportunities.net.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Whenever we hear of internet confrontations, we think of crazy people online doing whacky stuff. That is not always the case. "Internet beef" is among the bulls with extremely sharp financial horns. Yes, we're talking about the top internet companies "on steroids" ! Google, YaHoO, Microsoft, eBaY, MySpace and the underdog slowly taking over- Facebook.

MySpace is reported as losing a slight grip on new user signups, due to prohibiting it's users from promoting their URL addresses and e-commerce business on their personal pages. Savvy web publishers desire to utlize the power of MySpace, not just to ask people to buy something, but it's also a great backlink from MySpace to have your domain name linked to. If you go to Alexa and type in MySpace to view their traffic rank, you'll see that it ranks at 6. A ranking of that number on Alexa simply equals out to be well over a billion times over in logins, logouts and new user signups daily. MySpace also prohibits the use of widgets in loading your personal content into and placing it on your page. If you have any kind of affiliate links, Google ads or anything that generates income for yourself, your MySpace account will be instantly deleted.

Google is reported to have bought more companies. Their secret plans are to create search engine friendly widgets, so that they can embed and offer these tools to users of the affiliate-owned companies they have been purchasing left and right. As Google knows they are late, Facebook has Google by the balls in creating social networking applications so that users can increase the social networking effectiveness of their personal pages. And, if you think about it, Facebook will soon have MySpace on its knees. Today, Facebook offers over 8,000 widgets. Google plans on firing back soon with their new social network called "Open Social".

These companies are all at war to grab our loyalty. They offer so many free services. If you look into the deeper picture, the more free stuff they offer, the more ad revenue they generate for their company. If you think hard enough, the same ad revenue they generate, you can too for yourself. How so? They use Google Ad Sense & affiliate links just like everyone else. The key is to network with people, use free widgets to syndicate your content, write good search engine copy, signature forums with your URL links, build many personal social pages and backlink them with your content. More content equals more traffic which equals more money for you, just like how the big boys do!

Shawn Drewry is the CEO of http://www.DrewryOnline.net

He was born & raised in Brooklyn, New York & has been in the working world for 10 years, including corporate America. As much as he did well in his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate him. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Locating the right products to sell online or off-line, one must clearly understand what people want to purchase. The right choice of product, service or idea followed by the demand in the current market and the competition or market share determines the product, service or idea's longevity in the market.

"What should I sell? What products are best-sellers?" Many people ask these questions and many are trying to find an answer so they can make an informed, intelligent decision. If one truly wants to know the answer to these questions, research is the way to find it.

There are all kinds of triggers and false evidence along the trail to mislead one into thinking they have an idea that is in high-demand. Understand this; a product, service or idea must satisfy the needs, wants and expectations of the customers or it will be a flop.

There are five basic key factors to consider before launching a product, service or idea; the need, want and expectation key factor, the competition key factor, the interest key factor, the advertising key factor and the analysis key factor. Let us get started, shall we?

Need is the fundamental question consumers ask themselves before each purchase. Another name for Need is the "qualifier or gatekeeper" factor in a purchase. Want is the next question a consumer will ask, also known as the "determiner" factor in the decision-making process. Expectation pulls both the need and want together to determine its value or worth to the consumer. Expectations and wants are closely related and are invaluable when products, services and ideas are similar.

Following the basic demand concept will clear the path to understanding the importance of use, language, understandability and affordable pricing. These ideas are applicable to Internet Marketing, Teleseminars, Webinars, Blogs, Pod casts and the list goes on.

The internet is no longer just a way to keep in touch, but a tool, when used properly, that will change the way businesses advertise. The demand concepts are basic and equally important to online and off-line marketing.

The second key factor to consider when searching for a product to sell is competition or market shares. Competition level or shares in the market mean the ratio of the brand sales versus the market sales. Consumers decide the competitive frame when exercising their power to buy, while companies define its target competitors.

Therefore, choosing the right segment of the market where one can have a leadership or competitive stance is critical. The objective of business is not just to satisfy the needs and wants of the consumer but to profit as well. Otherwise, the competition will satisfy the needs and wants of the customer.

The third key factor consideration when searching for the right product, service or idea to sell is the level of interest. Interest paints the whole picture and determines where the demand and competition numbers will fall. Simply put; no demand, no competition and no profits. The research must continue in order to find the right product to sell.

The fourth key factor consideration is advertising. Learning how others are advertising the product will help determine if a product, service or idea is marketable. If there are a good number of similar products in the market, this is possibly a good match.

The final key factor consideration in the process is analyzing and evaluating the data collected. Now, weigh all the key factors and determine marketability of a product, service or idea.

Summary of the key factors:

(a) Enough demand, enough purchasers

(b) Not too much competition, enough profits to share

(c) Not too much advertising keeps down the price and competition

(d) Enough interest, combined with high demand, means good market share

Dwayne Golden, founder of the Best of Best Teleseminar, hosts a free conference call Thursday Nights at 9:00 PM. The number is 218-486-3695, access code 153388#. The beauty of teleseminars is that you get valuable information without leaving home or doing a search online and receiving more than you need or not enough information.

This is how I built my businesses and got questions answered through teleseminars with Les Brown, Jim Rohn, Dwayne Golden, Dr. Fran Harris, Jeffery Combs, Jerry Clark, Artemis Limpert, Myron Golden and many others just to name a few.

Robin D Haywood, in February of 2006, ventured into her first Network Marketing Company and reached the top-paying level in less than a month. In August she made the decision to retire from Real Estate which had been a part of her life since l989.

Now she and her husband Ken are Internet and Network Marketers, Business Coaches for the Married Folk and e-Motional Speakers. After attending the Dwayne Golden Internet Marketing Boot Camp, a $3500.00 course, Ken will soon retire from his 6-figure government job. RK Haywood Enterprises Incorporated (RKHEI) formed in 1996 and the non-profit focuses on troubled youths as well as mentoring, coaching and training programs for Veterans. They both served in the Army and are disabled Veterans.

Get more information on the next Dwayne Golden Internet Boot Camp coming on October 26 and 27. Find out how you can attend the Boot Camp FREE! Just call or email them.

Yours in prosperity and success,

Robin D Haywood, CEO

301-335-1609.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Becoming a top stumbler is the ultimate goal when you use StumbleUpon. I have not reached it yet, but I know it's out there.

I believe that if you follow just a few steps every day, you will reach this peak. Yes, "top stumbler" and "top stumblers" are keywords in StumbleUpon, but don't confuse them with becoming a Top Stumbler. Top Stumblers are chosen by the moderators of SU.

My friend, Brian, from NowSourcing.com, wrote an exceptional article on the flocking behavior and the effect that any social media site has. People are curious about other people, and like people flock together where there is good content. This is what makes StumbleUpon such a marvelous site.

To get Top Stumbler means that:

1. You are posting frequently,

2. You are tagging your posts with "top stumbler" and "top stumblers",

3. You have close to-- if not over-- the 200 friend limit, and

4. You are using the "Stumble" button to view other web pages from other Stumblers.

The average number of votes for a Top Stumbler is around 18,000. These are the three basics that were written about previously, plus the additional task of stumbling pages yourself. The mechanisms will take over and you will get Top Stumbler on the basis reviews as well as votes.

Previous articles on Secrets of StumbleUpon are linked in the author's information at the end of this article for your convenience so you can read up on the basics:

1. Introduction

2. Fresh Content

3. Tagging Your Posts

4. Making And Keeping Friends

Some clarification on #4:

Reviewing a person's site and then contacting them with a request to be added to your friends list is the easiest way to make friends. There is a wide choice of friends in StumbleUpon, even though it may not be the largest social site around. There are 3,698,021 registered Stumblers, so this should not be much of a problem.

I would not recommend making a person your friend until they show up as having subscribed to your pages in the friends tab, otherwise you end up with a lot that will just need to be deleted. Also, check their active date on their pages tab. I usually let them go for about a month and then "Remove Friend". Anyone not interested in the pursuits that you are interested in is not going to be much help to you.

Also, use the "Send To" button to "force stumble" your friends. Put in a brief message to get their attention. When they hit the stumble button, your page will show up. Guaranteed traffic! Takes about 30 minutes.

Eventually, you will also start getting pages sent to you from your friends. Help them out by voting! And remember this when you get a thumbs down. A thumbs down counts as a vote. It is a good thing, not to be taken badly. You expect others to take your thumbs down graciously when you give it out, don't you? You will not make many friends if you do the knee-jerk reaction and get defensive.

I appreciate the opportunity to share the information I have learned with you. This is by no means is the last post on this subject as long as I am a SU user, even though-- from a basics point of view-- this may be considered the last of this series.

The cumulative visit statistics from StumbleUpon for each of these posts:

1. Introduction - 291 (submitted on 10/1/07, 22 days)

2. Fresh Content - 692 (submitted on 10/2/07, 21 days)

3. Tagging Your Posts - 1702 (submitted on 10/13/07, 10 days)

4. Making And Keeping Friends - 1737(submitted yesterday 10/21/07, 1 day)

Anyone else see a trend?

Leonard Bartholomew, B.S. Computer Science, Is A Cardiac Computer System Administrator As Well As An Authority On Developing Home Based Internet Businesses Part Time. Read the series of articles on Secrets of Stumbleupon at http://www.moxie-drive.com/blog/2007/10/secrets-of-stumbleupon-becoming-top.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Business online-- like business offline-- always boils down to math: the difference between cost and revenue. If your banner campaign is costing more than it’s earning, you won’t be in business for very long. To figure out how your campaign is doing, you’re going to need to know your Cost Per Mille, your Click Through Rate and your Conversion Rate. These are your basic tools. If you don’t know them, find out!

Let’s say your CPM is $20, your CTR is 1%, and your Conversion Rate is 4%. (So you’re paying $20 every 1,000 times your banner is shown, it brings you 10 new users, and you make one sale for every 25 users the ad brings). The question you need to ask yourself is how much are you wasting on the 24 users who don’t buy.

Cost per visitor = $20 / 10 = $2 So each visitor costs you $2, but you need 25 visitors to make one sale, so...

Cost per sale = $2 * 25 = $50 ...if your product is worth less than $50, you’re taking a loss.

That’s pretty simple, and as you can see, there’s not a lot of room to maneuver here. Margins are tight on banner advertising, and that applies to both the site selling the advertising space and the webmaster buying it.

Of course, hard cash isn’t the only way to measure the success of a banner ad, and one reason they’re still popular is that they’re a pretty effective branding tool. After all, advertisers spend millions on billboards without expecting motorists to drive straight through them and make a purchase! On the Web, those advertisers can even be reasonably sure that the people who see their ads will be interested in them. But branding costs money—lots of it—with no guarantee of results. It’s usually best left to the big boys.

The banner ads on my sites usually send users to my affiliate partners, and the banner ads I place on other people’s sites usually come from my affiliate programs. They don’t cost me anything and as long I’m making the sales to pay my affiliate partners, everybody’s happy.

If you do decide to purchase banner advertisements though, and if you have a very specific market in mind, make sure they are strategically placed—on sites where the traffic will most definitely be interested in your product or service. Find a site that suits exactly your specific product and you’re going to be appealing directly to your target market.

Tim Yu is the owner of http://www.Online2Biz.com providing information on Creating Your Own Business Online. To get Free “Internet Marketing Guide & 49 Ways To Find A Profitable Niche Market Instantly! course, go to http://www.Online2Biz.com .]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
The internet is growing at a very fast rate and millions of people access the internet every day from their homes and their offices. It has become a medium to communicate, to entertain and to do business. If you are internet savvy, then you come across all these things while browsing online. The best thing about the internet is that you can use it from anywhere in the world, it’s a global network of computers combined together to form a matrix.

The internet is very useful for shopping online. With just a few clicks, you can buy anything from anywhere in the world. Advertisements in the form of classifieds are all over the internet, and all you have to do is search and purchase the product you desire. Online Classifieds are replacing all kinds of advertising methods on the internet. Nowadays, it’s very simple to sell your products. All you have to do is compile a few details about your product and its benefits. Visit the top classifieds websites such as MirzasList.com and post your classifieds for free. You don’t have to pay a single penny while doing this. In the past, advertising your products meant a visit to the nearest newspaper. Now, in the new "e-age", websites have completely eliminated the need to leave your home just to place your ad. People visit popular classifieds websites to purchase or sell anything and the deal can be closed within minutes.

Online classifieds have done wonders in selling almost everything from real estate to insurance. Newspapers are also moving towards the world of online commerce so they can compete with these kinds of free classifieds websites. In the future, almost every newspaper in the world will have to be online to survive in the advertising field. These days, people don’t have time to sit for hours and read newspapers, whether for the purpose is to check out the current local news or to browse the classifieds ads. Why? Because on the internet, whatever you want is only a few clicks away.

Classifieds are a very effective method to attract buyers and can be presented in many different manners. They allow people to go in-depth in their descriptions of products and this allows buyers to make a better-educated decision. If you are a good seller, then you know how well a descriptive and detailed classified can attract your customers to purchase or buy your product. Start selling your products online and see the difference between the present internet market and the outside world.

Jeni Dalton is SEO and Promotion Expert for MirzasList.com, an online source of Free Classifieds. Visit this website at http://www.mirzaslist.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
When the internet started, banner advertising was one of
the most popular ways to advertise. However, once this kind
of advertising became popular, it dramatically reduced its
effect. People became blind towards banner ads and click through rates become as low as 0.5%. However, many top
internet marketers still use banner advertising as one of
their top-producing strategies. You will reap the rewards
with internet banner advertising once you know how to apply
the correct marketing strategies.

One of the most challenging aspects of banner advertising is to
get people to actually click on your banner. With all the
banners looking like adverts, people have become oblivious
to this. Design your banner so it doesn't look like an
advert. Make the background white, because this makes it
blend in and look like content. Then, use blue text to
denote the advertisement. People are conditioned by using
the internet to associate blue with a hyperlink and this
will make them click on it. Use a good attention-grabbing
headline, for example; "How To Lose 30 Pounds In 20 Days".

Once you have created your banner, you need to find good
places on the internet to advertise. I suggest you look for
websites related to yours and then contact the owners
directly. Use your negotiating skills to try to lower the
advertising rate until you are satisfied that you have a good deal.

Also, try to get at least a 30 day trial to test the effectiveness of the internet banner advertising on that peticular site before you enter into a long term contract.

You will also need to create an appropriate landing page for your banner advertisement. This could be in the form of a
squeeze page. I would strongly suggest that you do not send
your visitor to a sales page as a visitor usually needs to
see your offer at least 7 times before they will consider
buying.

Follow these internet banner advertising tips and you will
find that you can produce substantially more traffic to
your website as well as increase your profits.

Would you like to know more about the traffic techniques have helped me to drive thousands of visitors to my website? I have just completed my new guide.

Download it free here: http://www.secretaffiliatetips.com

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
A product launch can be extremely easy or it can be complicated beyond expectation.

For example, if you are simply creating a product based on a variation on a non-patented product, it may be fairly easy to launch the product. This is often seen with candy, baked goods and other edible items.

There are numerous companies on the web that revolve around confectionary items including brownies, cookies and candy.

Obviously, there may be other issues you need to address with the preparation of these products, but the actual launch of the product may not require significant research and development.

If your product is distinct and related specifically to an entirely new product you are developing, you may want to spend the time needed to file a patent on something that either does not exist or is an improvement on an existing application. You will also spend significant time (and perhaps finances) in the research and development of your all-new product. This is essential in assuring yourself and your potential consumers that the product is not only new and distinctive, but has been tested to demonstrate quality and longevity.

Perhaps the easiest way to instigate a product launch is by simply infusing an existing product you may have had available in a brick and mortar store into an online business environment. The long-term success of online businesses that were an outgrowth of an existing storefront is encouraging and part of the phenomenon that is known as the World Wide Web.

Everyone wants to rush a product to market. Take, for instance, various cell phones. Each generation of phone provides improved design and new applications. As soon as one company unveils a new design and features, it isn't too long before another company presents something new with similar features and a few new ones.

I suppose it is the nature of business to evaluate the successes of competitors and work to match and exceed the offerings they make available. This dynamic is a driving force in pushing business to new and greater places in both service and product offerings.

One of the advantages of a product that is more organic in nature is that you may find a more individual item that is not easily duplicated and may be more adept at making an emotional impact on consumers.

Let me explain. Hand-crafted or homemade items often have the potential to help us connect with a memorable past while creating positive feelings in the present. It could be something as small as a bag of salt water taffy from a seaside shop that simply reminds you of a trip to the ocean as a child and time spent with dad, mom, grandparents or other cherished family members. It could also be something like a hand-carved walking stick that reminds you of hikes with family or friends. Just the visual cue created by these (or similar) products may remind you of times you enjoy remembering.

Any business that can supply an emotional connection with a product launch will more than likely find steady success in their business endeavors.

A product launch is important in the development of your business. Learn every facet of the product, find ways to describe it and help your audience find a reason to connect with the product on an emotional level.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RFy_2002/user/index.php
Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.

Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5.

1. Increase your linkability

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy

The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website, you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button, make sure that there is a suggestion box to help your visitor list a relevant tag as well as notes.

3. Reward inbound links

As I mentioned before, one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” section that lists all of the websites that have linked to you.

4. Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.

5. Encourage the mashup

To mash up is to use two websites' content and mash them together. For example, YouTube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy, you have added a video to your site that has a Youtube logo on the video as well as a link back to YouTube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.

Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7

6. Be a User Resource, even if it doesn’t help you.

One thing all visitors appreciate is honesty. With social media optimization, you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic in one location.

7. Reward helpful and valuable users

Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what they're doing, if it benefits you, your site, or your service, you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create a rewards systems, advertise for them or promote their efforts on your homepage.

Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11

8. Participate

With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.

9. Know how to target your audience

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

10. Create content

Content is considered to be any form of information that benefits a visitor. Content can be a white paper, article, video, audio, widget, etc. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter, there is always a form of content that they will share with others. Find out what it is and give it to them. This will, in turn, have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

11. Be real

Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched, depending on the type of content you provided).

Loren Baker developed Social Media Optimization Rules 12 and 13

12. Don’t forget your roots, be humble

It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack (this ties into #7 a little).

13. Don’t be afraid to try new things, stay fresh.

Anyone on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

Lee Odden developed Social Media Optimization Rules 14, 15 and 16

14. Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increased traffic, increased sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

15. Choose your SMO tactics wisely.

Of all the content available on the web, only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Mak