By Tellman H. Knudson

Your goal as a marketer is to monetize your site as quickly and as easily as possible. In the process, build your list along the way.

There are all sorts of different ways to think about doing this.

If you are an AdSense publisher, it may be smarter to have AdSense only after people subscribe to your list. In addition, it may be smarter to only show the AdSense after people have told a friend.

Do you see why?

If these people are not on your list, if they are not telling their friends, then you cannot monetize those people again. They visit your site, and then leave, and go to the AdSense ad site, and forget to join your list. If they are on your list, you can monetize them repeatedly with ways that have more impact than AdSense.

Until they subscribe, do not show the AdSense. It may turn people off and they may not join your list. Alternatively, as I said, there are various ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up and make recommendations on products that they would benefit from. Test these!

Perhaps, do an A/B split test, where one page has AdSense and the other does not. See which one works better, and then go with it. However, keep testing. Test your headline; test your subscribe button. You can test all the elements of your page--one test at a time. For instance, do not change your headline and the opt-in button at the same time. You will not know which prompted the viewer to join your list.

Consider the following. When implementing marketing strategies, do not take too much time before you test them. If they do not work, you took a lot of time to think about something, which did not work.

I would recommend that you send out a press release. Do it today, or at least first thing in the morning to drive traffic to your squeeze page, which should lead to your sales letter or the sales letter of the product you are promoting. A press release about your new site will get some traffic.

You also want to use pay-per-click. The reason you want to use pay-per-click is, you can check your conversions and see how everything works before you find list members and everything else. I would use pay-per-click and get rolling with that right away.

Whatever your budget is $5, $10, $100, or $2,000, spend that. You want to go low. You can spend $5 to $10 a day. Focus on split testing and tweaking the squeeze page and the sales page, until it is making money for you on the $10 a day.

The whole thing is... Do not Wait! Take action immediately! Do not let anything stop you. If your squeeze page sucks, you can make changes to it, until it does not suck anymore. Yet, it is out there the whole time, getting some response. If you had nothing working for you, you would be no further in building your list.

Tellman Knudson is CEO of http://OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course, http://MyFirstList.com (http:/myfirstlist.com ).

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