Home Business The Easy Way - RSi Update http://www.blogmoneymiracle.com en-us EasyRSS
By Dan

If there is one troublesome thing about a home based business, it is deciding what kind of business to start. There are many different ways to start a home based business, and many different questions you must ask yourself before deciding. You also need to figure out what options are within your reach, and what are the advantages and disadvantages of each one. There are several kinds of home based business opportunities, each one claiming to be the "best rated home based business" you can find. The big question is "what is best for you"?

On the internet, there is no shortage of the so-called best-rated home based business. From affiliate marketing, to making money with blogs, to creating your own product, you could find information on every kind of home business you could think of. You can also check the classifieds section in your newspaper and see what opportunities are available to you.

Start figuring out what you can do to start earning money on the internet, and create a list of opportunities that interest you. The next thing is to research every opportunity you find. Read reviews on it, read online forums, and find information about it. Find any kind of information you can about that opportunity. You cannot dive head first into a home business without knowing what you are getting.

One important thing to find out is how much start-up capital it costs, and any other expenses it could potentially cost. If you start a website, you are going to have to pay for the domain name and web hosting. Some opportunities include a membership or upgrade fee if you join a program or company. Decide how much money you are willing to spend to start your business.

Another thing to research is how much work and dedication it takes to succeed in that business. Also, determine how much business experience it requires to succeed, and compare that with your own experience. If you have little or no experience, then you should see if the opportunity comes with some help, training, or support to help the newcomers.

Whatever you decide, it should be a business you are willing to put enough effort into to ensure its success. If you choose an opportunity and decide it is a flop, you just wasted a lot of precious time, effort, and money.

Once you find what you consider the best-rated home based business; all you have to do is start it, and make it succeed.

Dan is an internet marketer and runs his own online business. Visit Dan's site to find the
Best rated home based business for you or if you want to improve your existing business. Find more information on an internet business income opportunity that suits you best at http://www.ez-online-money.com.

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By Leonard Bartholomew

Publishing an e-zine, often thought of as a great Internet marketing tool, can also be your best internet home based business opportunity. An e-zine can make money online. While an e-zine is not necessarily the same as an electronic newsletter (the latter is generally longer) for the purposes of what each of them can do for your bottom line and your Internet networking, we are going to assume they are identical.

Publishing an e-zine can be a very enjoyable internet home based business. To know that you can write about yourself and your business, you can work at any hour of the day and night, and you are imparting your wisdom to people who have actually asked for it, and will benefit from it, can be a very satisfying experience.

We are all experts at something. Take stock of what you have done over the years and what you have learned. Think about what you enjoy doing and what you do well. Surely, there is something you do better, and that you know more about than anybody else does. That is the focus of your new e-zine or newsletter.

As an internet home based business, your e-zine will take some patience but there are few businesses, of the thousands and thousands out there, which make any money right off. This is true despite some of the hyperbolic stuff you read on the Internet about spending a few dollars to buy someone else's internet home based business opportunity and then all you have to do is sit back and watch the money roll in from day one.

No matter what the internet home based, business opportunity is - unless it is some sort of scam - that is just not going to happen.

With your e-zine, you will spend several months building your subscriber base. Once it reaches about 1000, you can start selling advertising, or sponsorships to relevant businesses. They will probably jump at the chance to tap into your highly targeted market for their products. Of course, you can also sell your own products and services as well. What you want to be very careful about is not selling advertising or sponsorship to a competitor. The advertisers on the ezine should enhance, and not compete with your internet home based business products and services.

Once you have a steady following for your e-zine, you can start charging for a subscription. Alternatively, you might run two ezines, one condensed free one, and another paid one that offers more help, more advice, more resources, and so forth.

The message is that if you have an expertise, a product, an opportunity, an idea, an industry, or a service, then you know more about it than most other people. If it is a product or idea or service that enough people want to know more about, you can make a lucrative internet home based business out of publishing an ezine and helping others learn.

Leonard Bartholomew, B.S. Computer Science. Leonard is a Cardiac Computer System Administrator for a large hospital chain in the Carolinas. He invites you to investigate the best internet home based business opportunity (http://www.moxie-drive.com/) the internet has to provide today.

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by Martin Lukac

Most of us been there when it comes to duplicate pages. You may have news, or articles from news companies that provide you with the news feed. Or you might have your Website designed by a third party that uses the same tools on all of their clients' Websites.

But, did you know that this duplicate content can LOWER your search engine rankings? In today's SEO (Search Engine Optimization)-driven Website world, it is important to avoid duplicate content as much as possible.

What are duplicate pages for search engines?

It is obvious that duplicate means the same as something else. For search engines, this means the same exact page, the same exact title, the same keywords etc. Search Engines send spiders -- for example Google's spider is called "googlebot," Yahoo has "yahoo slurp" -- to crawl your Website looking for and gathering content or information.

These spiders look for certain information: What is this page about? Is it relevant to your Website? etc.

If any of these search engines find the same content on a different Website, they start to compare the content. First they look when this content was indexed and from which Website it was submitted first to the search engines.

Then they start to look for links.

Are there any links on these pages that point to the same source? This way, search engine can determine who is the priority Website and they assign a higher rank to that site.

But -- what about rest of the Web-sites? What will happen to them?

If you have articles or news that are duplicate content, you Website will go lower in search engines. It may take some time until the search engines actually visit your Website and assign a duplicate content filter. But, eventually, the search engines will simply filter your Website out of their search.

What if you pay a licensing fee for these articles?

The only way for search engines such as Google to understand this, is when you E-mail them and explain your content. To do this, you will need to do a re-inclusion request.

What if you like free articles published on different article sites?

No matter what you do, the search engines will hit you with duplicate content, however, you can teach search engines about your content.

First, reduce the number of articles that you have copied. Get some new fresh well-written articles. Make sure that the majority of your content is your own and the rest is articles from other sources.

Second, articles must be related to your field. If you write about real estate, make sure you stick with real estate and finance articles only. Show search engines that you have categories and your readers benefit from these articles.

Third, do a re-inclusion request and wait.

In few weeks, you should see some movement in your site rankings. If it is not improving, reduce the number of articles again.

With free articles, it's a cat-and-mouse game all over. It's hard to figure out as how the algorithms are set in Google, for example, for duplicate content, in addition to the way Google deals with re-produced articles that you can freely post anywhere.

What if you have a Website that was designed by third party company?

Most Website companies use the same templates or similar templates. That's what they give you and rest of their clients -- the same and exact FAQ pages, About Us pages, etc.

You want to avoid this as much as possible. Always re-write these text blocks by yourself. This way, you will create unique pages for your Website.

Duplicating content is one of the biggest mistakes many Webmasters make when it comes to creating their Websites. Always try to create your own posts and, if you really want to expand your article base, make sure you provide valuable content to your users, not just another article Website.

Engine Promoter, (www.EnginePromoter.com) is a search engine marketing Website for search engine optimization and Website submission. Promote your Website and get top rotating positions on over 250+ search engines, including a niche Website submission. Engine Promoter also operates #1 Shopping Online and www.RateEmpire.com.

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By Alex Nghiem

In the Internet marketing world, there are many misconceptions and outright lies. However, the biggest secret is one that is so obvious nobody wants to talk about, or even being aware. In this article, I share what I (and many world-class marketers) consider the biggest “secret” in Internet marketing.

At this point, you are probably wondering. “What is the BIGGEST secret?”

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks, and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate, but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I was not collecting all the necessary information for me to complete a sale (that is, I was not asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building do not take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. I am not sure any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail, and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which usually teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

Therefore, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out the best way to close the sale. Collect information for that to happen, even if it means a lower opt-in rate.

Now you know the biggest secret in Internet marketing. The next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles

© Blue Samba Publications – All Rights Reserved
http://www.backendcashmachine.com

Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate, and many offline industries.

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By Arindam C

When starting their home businesses, many people have a very small amount of money to invest. Therefore, they are afraid to start a business because they think they need to invest large amounts of money to start a home business. Actually, the startup costs of a business depend on which type of business you choose for yourself.

Depending on the type of business you choose, you can start a business for as low as a hundred dollars. Let me give you an example. If you want to run a restaurant, then obviously, your startup costs are going to be very high, but if you start your own bread and breakfast business, or cake baking business, then you can start it for as low as $100. In this article, I will show you how to start a home business for $100 or even less. Hopefully, after reading this article, you will get the idea of how to manage your business effectively.

Now, if you want to start the home business of baking cakes and selling them to people, I can assure you can get started for $100 or even less! How? Offer small samples of your baked cakes to your neighbors, friends, and relatives and see if they like it. Do not spend a lot of cash on a big business venture. Start small and track your income and expenses so you know how much money you would need to expand your business. Do not spend money on computer, furniture etc., just as yet. See how far your success goes by handing out free samples to some potential customers before making a large investment.

Try to get down to the bare minimum when it comes to spending cash. Do not be flippant with your cash. You should carefully calculate exactly what things you need to run your business. Do not spend cash on anything that is not making you something that you can sell to customers. Now, the bare essentials you will need for running a cake-baking business is nothing more than a simple business cards and a phone. If you are thinking of purchasing a large inventory of goods, don't. You can wait to spend cash on large inventories or supplies pending you get a few orders. For now, spend your cash on preparing and offering your potential customers free samples of your product.

Even if you are starting your business for under $100, you need to track your income and expenses just like any other business owner. You need to know exactly which things are making you money and which are not. Once you track the income and expenses in the startup period of your business, you will have a much better idea of the financial health of your business and how much money you need to grow it. These ideas will help you when you go to a bank or approach investors for a loan. Remember, bankers like folks who keep an eye on their purses and track their income and expenditure. Also, if you are successful in running a business with bare nothing, you would be much more successful in managing it when you are making huge profits.

After reading this article, if you know how to manage your money effectively, starting a business on a small budget is not that difficult, as you may think. What you may not know, however, is where and how you can find profitable business opportunities. For more details on lucrative home business opportunities, and to learn how you can start earning money from home the easy way, simply visit our website.

Arindam is a home business expert. He offers the most comprehensive guide on how to make money from your home. For more information read his article: How To Create Your own Home Business Blog by going to:
http://jobs4all.biz/articles/create-your-own-home-business-blog.php
You can get more tips at: http://jobs4all.biz

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By Alex Cleanthous

I always get the same question when it comes to website design...

"Is website copy really that important?"

Well, if you are interested in actually making a profit from anything you do online, it is CRITICAL that you have killer website copy!

Now I know what you are probably thinking...

What is killer website copy?

Writing killer website copy simply means using words on your website that are SO GOOD that anyone who is interested in what you are selling is COMPELLED to do business with you... right now!

The best way to write copy for your website is to imagine you are right there with your prospect selling him / her on the benefits of doing business with your company over all others.

Here is a quick exercise...

Imagine you have a 'hot' lead that is ready to buy and is enquiring about what you are selling...

Imagine that you only have one chance to convince them that your offering is the best in the market...

What would you say?

How would you say it?

What would you have to say to convince somebody to buy from you right here, right now?

Write down the answers to the above questions. This is your sales presentation.

Now that you have the answers to the above questions, you need to answer the objections as well. Remember, you are not actually there with them, but they will definitely have objections.

You only have one opportunity to get them to buy your offering. In addition, if you leave any objections unanswered, you risk losing them forever.

So what would the possible objections be? Write them down.

In addition, how would you answer them? Write down your answers.

Then combine your sales presentation with your objection handling and you have your core sales pitch.

Now it is time to rewrite your copy.

Go over the entire copy and rewrite it so it flows. In addition, when you are rewriting the copy the most important thing to remember is to...

KEEP IT CONVERSATIONAL!

Do not write as if you are a big institution (unless you are). You will get far greater results by writing as you talk.

Write as you are sitting right there with them 'talking' to them. Use stories, examples, sub-headings, bullets, and most importantly, a headline.

Usually, I recommend writing at least 50 to 100 different versions of a headline and then selecting the best headline from the list.

IMPORTANT...

The headline is the most important part of your website because it is the reason that most of your website visitors will continue to read your sales copy. Without a great headline, hardly anyone will read your website copy.

Alex Cleanthous runs a full service online marketing agency helping businesses generate profits from the Internet. For a free report on The 6 Critical Steps To Generating Profits Online visit http://www.webprofits.com.au..

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by Deon Melchior

Have you been thinking about breaking into the online business world? Don’t yet have a product and aren’t sure what products you should carry? Have you thought about becoming an information publisher on the Web?

Maybe you're wondering what the heck an information publisher is. It’s exactly what it says. It’s a Website that publishes information, quality information that is a valuable resource for your readers.

The problem with starting a product site is that they require a great deal of your time and the investment can be rather high since you will need secure checkouts, and a method of processing credit cards. The learning curve for this type of site is also rather steep. It can be difficult to choose a product that will do well online. You're going to have to spend some time doing your research if you take the physical product route.

It is generally believed that the products that do best online are products that consumers do not need to see, touch, or smell in order to make a purchase. So -- products such as books, CD’s, or DVD’s will usually do better than clothing.

But why not skip the whole hassle of product Web pages and become an information publisher? But you might be wondering how you choose a topic and how you're going to make any money.

The first thing you need to do is figure out what you are an expert in. By expert, I don’t mean you need to be a doctor or an engineer. I mean what subject do you know lots about? Do you have a hobby that you are a real pro at -- perhaps your job or career has made you an expert on a specific topic.

If you are an expert in more than one area, then you have options and you should do some research to see which topic generates the most traffic or interest. To make money, you need targeted traffic and, in a minute, I’m going to explain how you're going to make money.

Once you’ve decided what your site is going to be about, you need to design it. The layout you choose should be easy for your readers to navigate and it should use colors that are easy on the eyes. You’ve probably come across those psychedelic sites that make your eyes hurt and quickly hit the back button. Your Web site needs to provide an environment that is inviting and comfortable for the reader.

If you have no Website experience, that’s okay. Most Web hosts offer a range of templates that you can use to design your site and they also do not require you to have any html programming skill. You type it like you want it and the software converts it to a language that computers can read. It’s really quite simple.

You still could be wondering -- what the point of information publishing is and how you are actually make any money. After all, that’s what this venture is all about right?

The answer to your question lies in two words – Google and Affiliates.

Providing you design a site that is rich in content and keywords, you’ll be able to make money using both Google and affiliate programs. Of course, you’ll need to be patient. It takes some time to earn your page rank and to get traffic to your site, but once you're rolling, you’ll be generating income.

Google offers a program called Adsense. You need to sign up for the program and then you need to place some code on your Website that will allow Google to display ads that are related to the topics on your site. When visitors arrive at your site, if they click on one of the ads being displayed, you get paid.

You’ll want to take some time to learn what ads work best, what type of flexibility you have, and how to earn the most income. There are some excellent free resources online and there are some very good E-books available.

Affiliate programs are a little different. You need to look for companies that offer affiliate programs that you think would do well on your Web site. Each affiliate program offers its own set of rules and commissions that it pays. When you find an affiliate program that you think would do well, you need to apply to their program. There are Web sites like Linkshare or Commission Junction that host many companies that offer affiliate programs. They are a good place to start.

Make sure you read all the terms and conditions that the affiliate program has set out. Once accepted, you will be provided with both text and banner links that you display on your Website. If a reader clicks one of your affiliate links and purchases a product from that company, you earn a commission.

An information site is a lot less work than a product site. Don’t get me wrong -- an information site still needs your time and attention. Contrary to what you may have heard, you don’t get rich on the Web just by putting a Web site up.

But -- why not work smarter rather than harder? An information site allows you to do just that.

Before you begin, you should also take some time to understand how keywords work and their relevance to your site. The result will be success in generating good ad placements and income. You’ll be a pro in no time.

Deon Melchior is the Editor and Publisher of Article Click. For more FREE articles for your ezine and websites visit - http://www.articleclick.com .

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Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.

Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5.

1. Increase your linkability

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy

The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website, you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button, make sure that there is a suggestion box to help your visitor list a relevant tag as well as notes.

3. Reward inbound links

As I mentioned before, one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” section that lists all of the websites that have linked to you.

4. Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.

5. Encourage the mashup

To mash up is to use two websites' content and mash them together. For example, YouTube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy, you have added a video to your site that has a Youtube logo on the video as well as a link back to YouTube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.

Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7

6. Be a User Resource, even if it doesn’t help you.

One thing all visitors appreciate is honesty. With social media optimization, you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic in one location.

7. Reward helpful and valuable users

Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what they're doing, if it benefits you, your site, or your service, you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create a rewards systems, advertise for them or promote their efforts on your homepage.

Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11

8. Participate

With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.

9. Know how to target your audience

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

10. Create content

Content is considered to be any form of information that benefits a visitor. Content can be a white paper, article, video, audio, widget, etc. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter, there is always a form of content that they will share with others. Find out what it is and give it to them. This will, in turn, have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

11. Be real

Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched, depending on the type of content you provided).

Loren Baker developed Social Media Optimization Rules 12 and 13

12. Don’t forget your roots, be humble

It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack (this ties into #7 a little).

13. Don’t be afraid to try new things, stay fresh.

Anyone on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

Lee Odden developed Social Media Optimization Rules 14, 15 and 16

14. Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increased traffic, increased sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

15. Choose your SMO tactics wisely.

Of all the content available on the web, only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose.

16. Make Social Media Optimization part of your process and best practices.

We all know that there are specific Search engine optimization tactics that every website should include. Just as you include keywords in your title tags and keywords in your H1 tag, you should find ways to include social media optimization aspects into the building of your website. This can be small details like including social bookmark tags on your site or encouraging incoming links with the “Recently Linked” list I covered in #3.

17. Don't be afraid to let go of a message or idea and let others own it.

Finally, when you create a movement, spark an idea, or develop a new topic don’t be afraid to let others run with it. Collaboration is key. Others can improve upon your original idea and give you credit for the start. Be sure to give credit where it’s due.

Justin Brooke started with just a $2/day marketing budget and grew his business past 6 figures in just 1 year. At just 25 years old he has been Vice President of a multi-million dollar company and nominated "Best Marketer of 2007" by the American Business Awards. Justin's award winning [http://www.mpyremarketing.com/free_lead_gen.html] social media optimization company wants to handle your [http://www.mpyremarketing.com/free_lead_gen.html]social media marketing needs.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_RSi_13/user/index.php
By Michael Cordova

A landing page is a website page created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.

We provide this landing page quick reference so you can pull it out every time you are creating a persuasive landing page; divided into four sections to use as an all-inclusive tip sheet. Most importantly, consider that you have eight seconds or less to convince your visitor to act. If you have not convincingly made your case in this time, then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.

Page Layout

- Place your logo at the top left. Visitors expect it there so display your branding where it counts.

- If the visitor came from a search engine, keyword search, or a PPC ad, then place the keyword terms in bold at the top of the page. This reinforces, to the visitor that they came to the right place.

- Always, keep the Golden Triangle in mind. It is the most important and scanned part of the page. It is the area of the page that starts at the top left, moves to the top right side, then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically. You should never force a visitor to scroll horizontally. This means your landing pages should be seen completely on an 800 x 600-screen resolution. Place your UVP in the middle of the Golden Triangle.

- Contrast your Calls to Action with respect to the rest of the page - use contrasting colors, round vs. rectangular, straight vs. slanted, warm color vs. cold color, big vs. little. Make sure you can spot the Call to Action from six feet away.

- Place assurances, testimonials, and guarantees in the far-right column

- Place logos to appropriate associations or online companies at the bottom of the page to show credibility - Verisign, BBB Online Reliability, certified by..., Alexa rank (if good), powerseller, live support, credit cards supported, open 24 hours a day, Hacker Safe, as seen in Entrepreneur Magazine, Chamber of Commerce, etc.

- Don't place external links on a landing page. Just allow them the option to proceed into completing the form and converting into a customer.

- Place privacy policies on the landing page. This instills confidence.

- Think of the Amazon.com website. Note their Call to Action is the hotspot at the top-right of all pages - add to cart, one click ordering, etc. This may also apply to you

Writing Style and Content

- Spend time on your Unique Value Proposition (UVP), and place it into the center of the Golden Triangle. A UVP is the core differentiation of a company's product or service from those of competitors. A complete UVP will describe the market and a company's competitors and the key difference between competitors and your own company.

- Ensure that you do not have big paragraphs. Visitors tend to scan pages instead of reading all of the text on them.

- Write using headers above paragraphs that summarize the following text.

- Use bullets where possible as visitors can quickly scan them. Search engines also prioritize bullets instead of long paragraph text.

- If you want, add a picture to ensure that it will reinforce your message. You can easily lose significant sales by having the wrong picture on the landing page.

- If the purpose of the landing page is to provide a white paper or article, then create an image for the paper with enlarged text.

The Form

- Keep the number of fields on the form as small as possible. This is critical in getting them to complete the form.

- Add a Comments textbox asking for the visitor's input. It can be the key to qualifying leads. Those that complete this form with the services they are looking for should be contacted immediately. Here are some requests you can use for this Comments box:

- What is the biggest problem that you need to solve now?

- What is the purpose of your project?

- Please, list your goals for this project.

- How can we help you?

- In case the visitor does not complete the Comments textbox on the first page, add a 2nd page with only a Comments textbox on it requesting the visitor's comments again. Tell them that if they complete the Comments box now, then they will receive an extra free white paper that is relevant to the same visitor. These visitor comments are important.

- Have the visitor check a box that says something like "YES! Send me the free white paper that will change my life." It is the psychological method of coercing them into completing the rest of the form.

- Prominently list the benefits of completing the form. It is a major validation. Make sure to write the benefits in terms of the user's benefits instead of the features of your product or service.

- Ensure you save the form information into a database and send emails out as soon as the form is completed so you can immediately contact the visitor. The lead's effectiveness drops dramatically as time goes by. Contacting a lead within minutes is ideal.


Landing Page Mistakes to Avoid

- Graphics or text unrelated to the offer - limit copy to only the point of the landing page

- Long forms with unneeded fields - limit your form to what is essential

- Difficult to read fonts

- Navigation off the landing page

- Placing important persuasive copy below the fold

Michael A. Cordova is a managing partner at Mercury Leads, Inc. For questions about our Search Engine Optimization (SEO) and Internet Marketing, services go to http://www.mercuryleads.com/search-engine-optimization-internet-marketing-seo.asp or call us today at 303-744-2178.

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By Patrick A Chan

I have discovered that it is very easy to let ourselves stay grounded to a comfort zone, even though our whole being is shouting at us for a decisive change!

Whoa! What do I mean?

See, sometimes we know that if we keep doing what we always do, we will be getting nowhere until we change our course of action. Yet, we have conveniently slipped ourselves into the COMFORT ZONE...

We know we have had enough! However... Yes, a BIG BUT! ... We are not willing to change our actions because it has become a habit!

We are habitual beings and this fact is not new. I have learned that if we have a bad habit that we wish to overcome, the fast and effective way to do that is to cultivate a good habit to replace it!

Yes, easier said than done! Why? Most of us can identify what holds us back and what is necessary for us to do. BUT! ... We are just not ready to GET OUT OF OUR COMFORT ZONE!

Our unwillingness to change usually stems from our being comfortable with where we are now, even if it hurts ourselves to be in whatever situation we are in now.

Some will say, "I want to change! But I just can't!"

My response: How much do you want to change? Are you not able to change because you are too STUCK in certain ways or conditions? It is really like hearing someone telling you YES, but saying NO on the inside... Check your comfort zones and you will find out where your worst enemy lies!

"I am not sure what will happen if I were to do something differently! Hmmm... Should I proceed?"

Hey! Nobody can tell me the results that I will get if I did not get to proceed with whatever ideas that are floating in my head! Nobody needs to tell me... Right?

We will not know if something works until we have tried it. We then track what we have tried, to become wiser about the consequences that our actions will bring about. However, without even starting to test for results, what is there for us to track? In the end, we will never know how things will turn out, unless, we actually take the risk to test the waters!

Had enough of going in circles in your life? Do you want to have a refreshing change? Then... here is what I dare you to do! Get out of your comfort zone and do the necessary! Take action! Be it to find out what you need to know... Be it to do a research on some proven knowledge, or just taking a step to do a totally new experiment to test your hypothesis... JUST DO IT! Take the risk and do what is necessary!

Do not let what is comfortable prevent you from moving forward, taking risks and doing what is necessary! Remember this: Success follows whenever the necessary things are done!

Patrick Chan who has been making money online since 2002 is willing to help anyone who finally wants to succeed in every aspect of life. Join his successful Singapore team in the quest for success from the comfort of your home via the internet (http://success.homelysuccess.com/). Also, do check out his buddy Ewen Chia's Autopilot Profits System In A Box (http://auto.homelysuccess.com/) that can definitely enhance anyone's online business (es)!

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By James Bradley

Creating a content rich link directory is a powerful tool used by any web owner. Building relevant backlinks is a great way to boost your Search Engine Optimization and increase your overall targeted traffic...

It is a well-known fact that adding incoming links to any website is a great method of promotion and search engine optimization. Quality links can increase your page rank and ultimately get you consistent traffic and sales at seemingly no cost. Nothing comes free; the creation of a quality link directory for your website is no different. It will require time and careful planning to get the most out of this valuable tool.

Keep these tips in mind to create a powerful content rich link directory for your website.

1. Do a little planning. The first thing that always leads to success is a clear game plan. Decide what needs to be accomplished and how you can get the job done. Make lists of keywords and link categories relevant to that of your own website. Avoid using categories that are not related.

For instance, if your site is a work at home affiliate web page you would not want to include the categories health & beauty, science, automobiles, etc. To increase your Search Engine Optimization, relate your links to the overall theme and content of your website.

2. Don't become a link farm. Search engines hate "link farms". If each page in your link directory has too many links to other company web sites, your site may be labeled a link farm. Keep the amount of links on each page low, I suggest 15-25 and no more.


3. Ensure every page is keyword rich and has a few links back to your home page. Content is so important for a powerful link directory so keep it filled with keyword rich titles, meta tags, paragraphs, etc. relevant to that pages theme. This will increase the quality of your content and improve the quality of your link directory as a whole.

It is also important to include links back to your home page. This will increase your search engine optimization as the web spiders register more backlinks to your home page.

4. Use link directory software that checks links automatically. There are a lot of different programs and web sites that offer linking services. Be sure to check into them before choosing, some offer many "instant" links for a monthly fee. These links usually do not provide much help, if not hurt your SEO, so be wary.

I suggest using linkmarket.net. There are more than 60,000 potential link partners in every category of the online business world. Links are checked automatically and I have found that at $24.95 a year you cannot go wrong! There are many other programs and services, and finding one that works for you will require a little research on your end.

5. Keep it up! Simply following these simple steps and setting up your link directory is far from the end. You will want to test and retest many different aspects of the linking world. You want to be sure everything works correctly and is content rich before visitors and search engine spiders arrive.

Taking some simple steps can ensure that your link directory works smoothly and increases your Search Engine Optimization. Keep in mind that getting the best links will require some requests from you to other web owners Article Search, and be sure the software you use automatically checks links for effectiveness and removal.

James has been involved in advanced internet marketing and home business opportunities for the last 4 years within the frame work of a multi national billion-dollar company. He is a graduated student of http://www.homeincomeuniversity.com

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By Steven Gerber

Many people prefer to start a home business on the Internet to provide extra cash or to provide extra income for the household. Aside from their regular jobs, people today are now also starting home businesses. With the increasing prices of basic commodities, you would want some extra money to keep up with the household expenses.

However, you should consider many online businesses. The number of online businesses available tends to create confusion as to which online business is the best kind of business to become involved. One good online home business that you can definitely earn money from is through affiliate programs.

Affiliate programs are now one of the things you will constantly see and hear on the Internet. Because you do not actually need to sell anything, this kind of business is ideal for someone who does not have enough capital to start a home business. In addition, this kind of home business is a good moneymaking venture, recommended for everyone.

You do not have to have an MBA to start this kind of business. All you need is a website with a particular theme. For example, if you are a fitness expert, you can take advantage of this knowledge not only in the gym as a fitness trainer, but you can also use this knowledge for an affiliate program business. Try to build a website that has a fitness-training topic. You can compose an article about fitness training and post them in your website.

After making a website about fitness, you can now choose an affiliate program representing the same niche. It can be about fitness supplements, such as protein powders or pills, or it can also be about fitness equipment. This will be like a banner or advertising on your website. Once someone clicks on that banner or advertising, the visitor is directed to your affiliate company's website where all the fitness products are displayed for them to buy. They will enter the website with your name as the person who referred that person to the company's website. If they purchase something, you will automatically earn a commission for every product purchased.

Now you know how affiliate programs work. Now you have to learn how to let people online know that your website exists. You have to advertise your website in order to generate targeted traffic. One way to do this is by publishing articles related to your website's niche in popular article publishing websites. You have to remember that you should include your website's URL in order to let them click on the link included in the article and instantly direct them to your website.

Since your article is related to your website's niche, you can be sure that people who are reading your article is interested in visiting your website. This means you will be increasing the chances of generating targeted traffic and decreasing spam traffic.

Remember the key to affiliate program is laser-targeted traffic. This is why you should advertise your website well. Spend a little money on programs that will improve your chances of generating targeted traffic. There are many ways you can generate targeted traffic Free Reprint Articles, and making articles, and publishing them on article publishing websites is just one of them.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com .

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By Steven Gerber

If your affiliate-marketing program is not generating as much cash as you expected, you may be doing it wrong or you do not have the right affiliate-marketing program. You should look for the best affiliate program that will make you earn a substantial amount of income.

It is a fact that many people who have chosen the best affiliate-marketing program have earned a lot of money. They even considered leaving their regular jobs to concentrate on the affiliate marketing program business.

You may think the best affiliate program is not easy to come by and they can cost too much, but the best affiliate program is not really, what it seems. You will find that the best affiliate-marketing program is widely available on the Internet and may only cost you a small amount of money and some are even free.

Many people do not really see that a particular affiliate-marketing program is the best even if they always cross paths with it on the Internet. Therefore, in order to recognize that an affiliate-marketing program is the best, you should know how to look for one.

There are three features you should look for in an affiliate-marketing program, to know that it is the best kind, and will generate an excellent amount of income for you.

The first feature to look for in an affiliate marketing program is it should be easy to duplicate. Choosing an affiliate program should not just be easy to implement and get results in terms of income, it should also be easy for you and others to duplicate. Obviously, the reason for this is so you can duplicate your success and with this, you can duplicate your income.

The second feature you should look for in an affiliate program is it should have tasks that have to be repeated everyday. This feature is a sign the affiliate-marketing program is one of the best. It has an income earning potential. With repeated tasks daily, you can expect this program will get you the best results from any marketing program.

The third feature that an affiliate-marketing program will have is it will take in many people who will otherwise not even give it a second look. Many people who see affiliate programs like this tend to think, will this affiliate program work? In fact, affiliate programs like these are what super affiliates use in order to profit a lot of money from and spend little for it. People usually ignore these things.

So, the next time you are looking for the best affiliate-marketing program, consider these three features and look for them in an affiliate-marketing program. You will see that it is widely available on the Internet. All you have to do is find the one that is suited to your website.

By having a good affiliate-marketing program, you will be able to earn a lot of money from it. You should also expect that it will require little maintenance and will generate a substantial amount of income for you and your family. Who knows, maybe this is the answer to all your financial needs. With the best kind of affiliate marketing program Science Articles, you will be able to earn a lot of money, and worry less about maintaining your website.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com

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By Steven Gerber

Sometimes staying at home has its own advantages. Not going to work on the other hand may pose other problems. For instance, where will you get the money to finance your daily expenses? Some people may just laugh about this fact, but staying at home does not necessarily mean that you cannot earn money.

Yes, you heard it right. You can actually make money even if you do not leave the house. How you might ask, it is through reseller programs. Many people are attracted to take part in many forums on the net, and most people are into affiliate marketing. Why not participate in a different venture like reseller programs.

If you have second thoughts, then first familiarize yourself with what reseller programs are. It is simple; a reseller program means that you will be a retailer for a certain company. So how do you do this? Start by signing up for a reselling program. The company, which supports the program, will tell you what products you are going to sell, and the equal charge for each item sold. In most cases, you will need your own website, and this is where you are going to sell your products. If a certain customer is interested, put all his/her personal information in your control panel, and the hosting company will be the one to set them up for a particular program.

There are also companies that provide a website, and you will just build it according to your preferences and set the prices. This is much better because the website is already there, and you just need to make little improvements so the site will suit your preference.

There are free programs, while others require you to pay membership fees or set up fees. Do a bit of research on the different reseller programs. You can find one that will work for you.

Reseller programs are potential income generators, especially for those who want to conduct a living in their homes. Although this is less popular compared to the affiliates, it also offers opportunities for earning income. You just need to get things done in the proper manner. It requires low maintenance but produces high profit for financial independence.

Being a reseller does not make you an employee of a certain company. You act independently. You will be paid based on the sign ups made and this will done on a recurring basis. This means you can do the work at your most preferred time.

Before signing up for any reseller program, there are certain things to consider.

First, identify what you want to resell. Almost all hosting companies prefer outsourcing so they can focus more on running their business.

Then choose among the programs available on the internet. Make sure you choose one having a positive record and already well established. Do not jump at offerings, which promises high yields, yet is not well experienced or established.

After choosing the program, its time to attract prospects Psychology Articles, and the best way is to look for smaller firms or individuals.

Hosting companies prefer reseller programs because they are able to cut down costs on staffing and/or equipments. They only need to pay a minimal amount in exchange for your services. It would be best to find a particular situation in which you will be comfortable to resell in order to be successful in this venture.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com .

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By Graham Burt

Getting traffic to a website can be expensive. In this article, Graham Burt explains the benefits of writing and publishing articles, which is one of the most inexpensive ways of driving traffic to a website.

You can achieve marketing your website and product for absolutely nothing. Article writing is one of the easiest ways to promote your website in order to generate traffic and increase earnings.

How does this happen? Create articles relative to your website content and submit them to "free content" article submission sites. This is simple to do. It takes very little time and can very quickly increase your website visitors, sales, and in turn, your revenue.

How can article writing increase traffic and revenue? The article on the free content submission site contains a link connecting back to the website. Readers, after studying your articles, may opt to click on this link and pay you an unplanned visit. Having articles on the free content submission sites is also allowing these articles to be obtainable to many other webmasters who may choose to publicize that particular article on their website.

If they do, your article will still contain a link back to your website. Anyone who reads the article can choose to click on the link back, in order to look in on your website. As the amount of your published articles multiply in numbers, and even more and more of them are appearing on numerous websites, the increasing number of links to your website increases as well.

Main search engines are paying a lot of respect to incoming links to websites so they can judge the worth of a particular website. Search engines attach extra value to a website that has more incoming links. Some normally then increase your website's positioning in the search engine results.

If you website is marketing a particular product, the links that your articles have achieved may mean new potential business for you. If visitors skim through it, you never know if they could be in need of what you are offering now or maybe in the future. Many people may have particular information on their minds, but cannot choose between the numerous choices online. They read one of your articles, get attracted by the topic written, go to your website, and became enticed by what you have to offer.

Most search engines do not only index the websites, they also index published articles. They are likely to index any story written about your own site's subject. Therefore, when somebody searches for s specific subject, the list of results will probably have your website accredited, or may, display the articles that you have authored. In addition, you got this attention through no effort of your own, except for the submission, which took only a few minutes.

Innumerable webmasters are rapidly reviving their old essay styles. They are setting aside a part of their week to pen new articles relating to their website rather than carrying out alternative and more expensive means of marketing. Marketing a website to make it known is easier if you have articles multiplying the links and making it easy for visitors browsing the internet to find what they are looking for. The fact is that vast amounts of people are now bringing their buying needs online. Having your website on the search engines by virtue of your articles is one way of letting visitors find out about you and the type of business you specialize in.

The commendable thing about articles is you can pen about subjects that internet surfers would wish to learn about, achieving this in the lightest of moods, but still in a proficient way. If you stop to think about it, penning one article and submitting it to the free content websites only takes a few minutes of your day. In no time at all, the articles are distributed to more sites than you can imagine possible. Before you can grasp what is taking place, you are acquiring many more visitors than you had previously.

If you believe you are wasting your day creating these articles, think ahead to the future when you will see them printed and extensively broadcasted on the internet. Not to forget the immediate regard and scrutiny that people are allocating to your website and your goods or services. Try penning various subject articles. You should be guaranteed of a rapid gush in site visitors Science Articles, link value and attentiveness.

Not anything comes close to acquiring gains for something you got for nothing.

Graham Burt is a very experienced Internet Marketer. It is well known that 95% of new online business entrepreneurs fail due to a lack of knowledge. This website: http://www.roadmap-to-millions.com has ample content provided by Internet Millionaires to get anyone wishing to be successful at Internet Marketing an advantage over most.

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By Elaine Currie

Working at home gives you the freedom to use your time in a flexible way. With no boss to set deadlines for you, it is up to you to ensure no element of time wasting creeps into your flexible schedule.

If you are new to working at home online, one of the hardest things you have to do will be to learn effective time management. Time is too precious to be wasted. It is essential to remain focused on the task you set out to do and complete that task before starting another. There will be numerous distractions inviting you to wander off course spending a little time in some completely unplanned activity. For anyone working at home, there will be distractions; such as a ringing phone, a parcel delivery, a demanding child, a bright day that just begs you to wax the car, a dog that wants walking, etc.

When working at home online, in addition to all the normal domestic distractions, you contend with the Internet's own array of distractions. If you thought controlling domestic life while working at home was complicated, the early days of working online will seem like trying to perform delicate surgery in the middle of a three-ring circus. Offline distractions will quietly tempt you to wander off course. The distractions you will encounter on the Internet positively clamor for your attention.

Working at home provides the freedom to make your own schedule and the flexibility to work any hour of day or night you choose. The main attraction of working at home is there will be no boss breathing down your neck. In the absence of deadlines set by a boss, it is up to you to use self-discipline to get your work done.

When you work for yourself, you will undoubtedly start with every intention of managing your time sensibly and following a schedule that will enable you to balance work and family life. Working at home online involves more than just good intentions. It requires planning, determination, persistence, and unwavering self-discipline.

When you first start working at home online, you will be tempted to check your website at regular intervals. You will be tempted to check your sales figures several times a day. You will feel the need to check in at your favorite forums, and your email inbox will have an almost irresistible attraction. It is natural to feel like this. Each of these detours from your planned day will not take long on its own. If you add up the time spent on each one, you will be looking at an hour or more wasted each day.

Those self-inflicted time wasters are a danger in themselves, but the danger lurking within them is worse. Every visit you make to a forum and every email you read can contain a link that you will not be able to resist clicking. This is where working at home online has unique dangers you would not experience if you had an offline home business. Clicking any one of those links can lead you to a website full of information that looks as if it might be of benefit to you. There will be offers of tools to save you time, e-books to educate you, and advertising that promises to make you a fortune. Your decision to read just one email can lead you down a path that costs you another half hour in wasted time.

The problem with these online temptations is they tend to arrive disguised as something to help you in your home business. Ironically, many will claim to save you time while you are building your business. You will develop an instinct that enables you to ignore these offers because you have seen it all, (or something very similar) before, but the early days are a dangerous time. Your best defense in the early days is self-discipline. The solution is not always easy but it is simple: make a plan and stick to it. Have a list of things to do each day and make yourself work through the list systematically. The best way to do this is to use a system of small goals and rewards to keep you on the straight and narrow path until good time management replaces those bad habits.

If you fail to exercise self-discipline and resist the temptation to wander the Internet back roadsFree Reprint Articles, you will find yourself spending long hours at your computer with nothing to show for the time spent apart maybe from a touch of eyestrain.

Do you earn money working at home? For more time management tips and useful home business resources, visit Elaine Currie's Work At Home Directory (http://www.huntingvenus.com/).

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By Michael Kay

"Designing a Web Business for Success" talks to the deliberate design and creation of a web business to make a profit. It uses critical business science concepts to discuss the idea and implications of effective design using examples from existing web businesses.

Every business everywhere has a design, intentionally or not; a structure that is tuned to generating profit by exploiting what is known as leverage and sustainable competitive advantage.

Let us look at a few offline examples:

If you are a manufacturer, your design involves identifying a market opportunity, developing a product, building a factory, locking in distribution, and handling customer warranties and complaints. Your leverage is in the capital you put into the factory. Your competitive advantage can include superior products and product development, lower manufacturing costs, access to capital, and locking up the distribution. You measure your success by return on investment (the capital bit) and market share (the advantage bit.)

If you were one of the big management consulting firms, your design is simple – hire the best minds – your leverage is usually a few (well-connected) partners selling work at partner prices but done by low cost juniors. Your competitive advantage; the relationships you form with clients who then prefer you to the unknown competition for jobs on which their own employment security may depend.

Things are different on the web and much more fragile. Examples…On the web, you write an e-book, put up a web site and drive traffic to it by locking into search engine keywords. That is your design. The leverage, you are endlessly told, is the small amount of time spent on the book and the competitive advantage is your expertise – captured in the book.

The problem for the web entrepreneur is that digital products are extremely easy to copy eliminating the leverage. Search engine competition is fierce and positions unstable. In addition, the apparent expertise is as easily replicated as the book (no sustainable competitive advantage.)

The bottom line: On the web, most entrepreneurial activity is transient. People enter, create something, and hold on to it as long as they can but then their position is eroded, their profits drop, and they exit. If you want to develop a long-term business, you have to shift to something much different. Thinking about the three components – design, leverage, and competitive advantage will help you enormously. A couple of examples:

In the e-book field, e-Book Wholesaler sells private label e-books to resellers with full resell rights. The design is very simple. Tom Hua, creator of e-Book Wholesaler, sources books from a stable of authors and offers them to the market with resell rights.

Very simple. However, he levers and protects his business cleverly.

The basic leverage is in outsourcing writing and selling the same book many times. He also levers his marketing by allowing each book to be personalized with your address, codes, and favorite affiliations, (generating viral marketing opportunities for the buyer plus selling memberships of the e-Book Wholesaler site at the same time - automated affiliate marketing.)

Even though he uses a membership site formula (levering a single sale into regular income), his sustainable advantage is low, being mainly in the inventory of books he has. His formula is easily copied or muddied, the primary barriers being; getting it organized and building membership. Indeed, there are others like his, including; The Viral Profits Warehouse ™, and the increasing number of private resell rights sellers.

In the AdSense field, JVMembers have built something original. The design is again simple. They set up a number of AdSense sites; they promote them on the web, and populate the sites through contributions by their members. The members write short articles and share in the AdSense revenue generated from their pages.

The leverage is in the writing of the articles. JVMembers need thousands of individuals generating fresh, original content all the time (very attractive to the search engines). These thousands of writers cost JVMembers nothing and for their role in organizing it, they get 50% of the AdSense revenues. Sustainable advantage is not high in that the concept could be easily copied.

Our two examples share the characteristic of having simple structures, using leverage well, but being readily copied. Are there web businesses that cannot be easily copied? Look at the following examples:

Saleshoo is in the eBay drop ship business. They use a regular design – sourcing product and distributing it to members who have pre-sold it on eBay. Members can also buy for their own account and can derive affiliate income (marketing to new members.)

So where is the advantage? It lies in excellence of service. The major problem faced by drop ship users is reliability of supply. If you sell something on eBay, the buyer expects you to deliver it. Failure of a drop shipper can impact your reputation with eBay. Saleshoo's focus is on reliability of supply as well as good prices.

The Internet Marketing Center is a $60m business selling web tools and education. Their sustainable advantage; they started out as a guru business and migrated to a bigger entity. Today, their advantage lies in their exceptional in-house web marketing talent plus their huge affiliate organization and finally their access to capital to build exceptional products with high production values.

The message; design is critical and you need to be aware of it. Leverage is mostly well understood; analyze a few businesses to see the main components. Competitive advantage is difficult and typically found in complexity (the base of reliable sub-suppliers owned by Saleshoo) Science Articles, service (reliable supply) or mass (as in IMC).

Michael Kay edits the * Insights Letter* and *The Home-Based Business Review*. These are FREE publications stuffed with ideas, access to resources and free gifts. Subscribe now at http://www.HBBResearch.comTo find out more about writing sales letters and web business in general find "The Value of Design" athttp://www.HBBReview.com/Main_Index.html

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By Karl Stadler

Some AdSense sites are performing well and others just exist in the abyss of cyberspace. Make sure your AdSense site is the successful one and keep it out of the abyss.

What makes AdSense work? There are many ideas, as there are theories. Some maintain it is the placement of the ad on the page, some say integrate it into the page, and it must have the look and feel of the webpage. It should be at the top, in this format, and so the secrets continue.

There is only one secret to AdSense success; it is nothing more than traffic. Without substantial traffic, your AdSense pages will not make you money. There is proof of this statement, just look at the click through rate you are receiving on your current pages. You will immediately notice that it takes many visitors to generate a click.

If things go really well, you could have as high as fifty percent and upwards CTR. This is possible, has been done and proven, but it will not just happen on any old page.

Placement of the ad does play a role but it is not as big as many would like you to believe. Information on the best placement of AdSense code on your page is no secret and is free information on Google. It is called a heat map. It will show you exactly where to place your ads for maximum exposure and CTR.

The problem with most AdSense driven sites is exactly that, they are AdSense driven. Nobody seems to care about the visitor landing on the page, becoming click machines supposed to make you money. According to most AdSense sites, they are there for you and not the other way around. No second thought is given to the surfing experience of the visitor.

You have been made to believe that you need a multitude of sites and use all sorts of templates and secret positioning tactics for maximum income. Therefore, every second some would-be AdSense millionaire is putting up thousands of crappy pages all over the internet to get those AdSense clicks that will elevate them to the illusive four and five figure AdSense earners. They tend to forget the internet marketplace is probably the most dynamic market there is, and changes every day. Certain elements remain the same. You have to be able to broaden your thinking and think out of the box.

Let us go back to the least important person for most AdSense publishers, the visitor to the page. These poor souls land on your pages through either generic or PPC traffic. Either way, you have the possibility t they might be clicking on one of your AdSense links. The only driving force for the visitor to click your link is he found the information on your page that related to his search. After going through your page, he will click on one of your links in AdSense to further his search.

Now AdSense displays relevant ads on your page based on the content of the page. If the visitor is not finding what they are looking for, how do you expect AdSense to find related content ads to place on your page?

By considering your visitor and actually providing for them, you are also insuring for yourself that the correct AdSense ads will be displaying on your pages, and hence will deliver a good CTR. Just putting up one thousand new pages with some template or other automatic page-creating device will certainly not hit the mark.

You would probably be better off with ten well designed and optimized pages, not only for the search engines, but also for your visitors Business Management Articles, and you might be able to ensure a profitable AdSense campaign.

There will always be elements that remain a constant no matter how dynamic the market. Utilize these to their best effect, and change with the dynamics and be as profitable as you can. To get the real information visit http://www.yourenterprize.com/adsense/adsense-secrets.htm

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By Steven Gerber

Selling is one of the best ways to earn money. Actual selling can be difficult, especially if you need to go to different places, carry your products, and offer it face to face with your customer. Some are even ashamed to do the actual physical selling, because they do not want to face rejection.

Selling, nowadays, is done through physical product selling, and through affiliate programs. Have you heard of that term before? If you are new on the net, it simply means selling a product or service through commission basis. However, this involves online selling, unlike the physical selling that most people dread.

If you have your own website, it is much easier to start an affiliate program. It is an opportunity that you must not ignore. It can offer you a considerable sum of money, if you know what it is all about, and how it works

Here are important things that you should know before you join an affiliate program:

1. There are different types of affiliate programs; including the pay per sale, pay per click, and pay per lead, bounty, and two-tier.

Once a customer buys a particular item, you will be paid a commission by 'pay per sale'.

The 'pay per click' type pays you every time a customer visits the site, and it does not matter if the customer made a purchase or not, however, you will earn more if the customers purchase something. With a PPC type, companies pay at the range of .05 dollars to .15 dollars.

You are paid a one-time fee only for each customer that visits the site; the payment is usually between two dollars to five dollars. If a customer signs an application, you will get the higher yield.

If you refer a customer, you will get a finder's fee. In the future, if the customer makes any purchases, you will no longer receive a commission, and this is called a bounty.

If you make direct sales, you get a commission; and if your sub-affiliates generate sales, you will also obtain a commission out of their sales, this is called two-tiered.

2. The benefits of an affiliate program include: Bringing prospects to visit your site. You will not deal with people such as wholesalers, brokers, customer service, employees, technical support, process orders, warranties, and many more. You do not need to stay on your computer to keep track of the site. You are free to go for a vacation, rest, etc.; and you can do it from anywhere as long as there is an internet connection.

After weighing all these factors, it is time to decide if you will join an affiliate program. Once you decide to join, the company will give you a URL or a link. This links are used to gain access to the company's website.

This will allow the company to monitor your website, and the payment or commission that should be given to you.

Affiliate programs make money, so why not join the force. The internet is just there waiting for interested people who are willing to venture into different business opportunities. If you are capable, and can become an effective affiliate Computer Technology Articles, act now and join.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com .

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By Graham Burt

Email Marketing can be a very effective way of getting leads or sales. In this article, Graham Burt explains the dangers of spam. How can it harm a business? It is a very important subject. Not knowing the laws of spam can indeed close down your business.

Advertise Yes, But Do not Spam

There is a big difference between advertising and spam. It is unfortunate that a high percentage of new internet business owners do not realize the distinction between the two. This is critical. While an interesting, adequately written Internet marketing campaign can help to entice new clients and have existing clients stay with you, spam is liable to distance both new clients and existing clients. This can be harmful to profit margins for a business owner.

Email campaigns can be effective tools in the business of Internet marketing. Email campaigns may incorporate mailing regular e-newsletters that contain useful information, as well as advertisements, short instructive email courses, or emails giving discounts on goods and services. Trusted clients who opt into your email list may not label these emails as spam. They may buy other goods and services from your business as an upshot of this marketing procedure. In addition, other internet users who have specifically requested more details about your products and services normally also find this kind of advertising to be useful.

Email recipients who did not ask for information are liable to see your emails as spam. Making use of email addresses is a deceiving approach and using such addresses to send out a hoard of emails will usually be considered spam. Take heed, if you are reported for spam on a regular basis, you are likely to endanger your business. Having said that, most companies will allow you to explain your actions and let you off with a warning. However, there are those who are much stricter and will just close your account.

It is in your best interest that you learn as much as possible about the laws of Spam. Many mail providers have built-in spam filters. It will automatically block certain words; stopping your marketing email from getting through. Purchasing a software program that can check your emails before you send them so that your efforts are not wasted.

Lastly, Focus Groups provide a marvelous possibility for business owners to promote their business. By taking part in a discussion, you will unearth a huge number of Internet users who probably have an interest in your market. You could consider including a link back to your website in your signature or posting the link to the dialogue. In all events, care should be taken to study the Focus Group guidelines to certify you are not carrying out anything improper. Replying to Focus Groups, you stumble on, and posting a message containing a link to your website at a time when it is not relevant to the discussion is liable to be construed as spam by other members. If they start to look at your posts as spam, they are not likely to look in on your website via the links you post and more likely, the administrators will exclude you from their Focus Group.

Banner ads are one of the utmost favorite marketing strategies, which go along with an Internet Marketing program. These ads emerge at the top of websites and they are displayed across the width of the website. It is vital to recognize how they can be overused and be labeled as spam. Randomly placing your banner ad on a few websites, which are expected to captivate visitors similar to your target market, is streetwise marketing Free Articles, placement of your banner ad on any website, which will advertise the ad heedless of the target audience, can be construed as spam.

Graham Burt is a very experienced Internet Marketer because he learned from the experts. It is well known that 95% of new online business entrepreneurs fail due to a lack of knowledge. This website: http://www.roadmap-to-millions.com has ample content provided by Internet Millionaires to give anyone wishing to be successful at Internet Marketing an advantage over most.

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By Dave Sherwin

Which is the better opportunity, Network Marketing or Affiliate Marketing? This article gives four STRONG differences between the two, and why, for the money, Network Marketing is the better choice for the average person.

The phase, "Not an MLM" is posted on affiliate web sites as a badge of honor, as if it gives legitimacy to affiliate marketing programs. MLM, or Network Marketing, received a bad rap over the years. There are MANY good Network Marketing companies out there that offer vastly superior opportunities for the average person than any affiliate program can.

Here is a head-to-head comparison of Network Marketing vs. Affiliate Marketing:

1. Infrastructure. Every good network marketing company has a head office, with many employees taking care of paychecks, product ordering and fulfillment, research and development, customer and distributor support, etc. A yuppie in a bathrobe administers the average affiliate program. Customer support? Tech Support? Go fish!

2. Product Line. Network Marketing companies usually have high quality products developed by expensive scientists and formulators. They often have third party laboratories or Universities test their products before they send them to market. Affiliate programs are info products created by a self proclaimed "Guru", and they are successful because a good copywriter creates a compelling sales page that gets sales. These programs come and go, and the "Hot Program" of last month is replaced by this week's sensational, "get rich quick" info product.

3. Assurance of payment. Network Marketing companies pay regularly, have great computer systems and accounting departments, and checks are accurate and timely. The average affiliate marketer has an online shopping cart system that occasionally writes them an e-mail that says something like, "Time to Pay Affiliate Commissions". In addition, I can tell you from personal experience that these checks often just are not written. Even if the marketer is using a reliable payment resource like Clickbank, affiliate commissions are still in jeopardy because affiliate links are not stable. For example, if somebody bookmarks your affiliate link and returns later to buy, but has deleted their cookies in the meantime, they do not go to YOUR site, they go to the PARENT site and you lose the commission. I was an affiliate for a very respectable, large company in the autoresponder business. Two friends of mine wanted to get autoresponder systems, so I sent my affiliate link and both joined the service within hours of getting the link. Yet when I logged in to check my back office, neither person showed. To their credit, the company believed me and paid me the commissions, but it made me wonder how many times that has happened, as I had marketed their system online for several months. I am sure I sent them a lot of business I was never paid for.

4. Training. In Network Marketing, your sponsor is motivated to GIVE YOU all their best stuff. The better educated you are, the more money they make. In Affiliate Marketing, the whole game is to SELL you the information you need to succeed. If you join a good Network Marketing company that is web savvy, you will get free training that any web marketer would charge you thousands of dollars for.

I have spent thousands of hours, and tens of thousands of dollars marketing affiliate programs in my Network Marketing business, and the bottom line is this: the e-mail that says, "Congratulations, a new distributor has joined your business" is much more satisfying than the notification letting you know you sold an e-book or online program.

In the battle between Network Marketing and Affiliate Marketing, there is no comparison. Affiliate marketing is, for most people, a flimsy business with a revolving door of "hot programs" that come and go on a monthly basis. On the other hand, Network Marketing offers growing residual leveraged income, marketing consumable products to a growing network of distributors and retail customers. For the average person who wants to create his or her own business from home, it is still the easiest, least expensive and most rewarding way to go.

Dave Sherwin is a master network marketer that has discovered how to build a massive global organization using little more than his computer internet connection. To learn more see:http://escapethematrix.net/x2o .

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By Elias Georgi

As a business grows and matures, there are a number of stages that evolve.
Home business operations are no different in this regard, so it is important to understand these stages, prepare for them and avoid disruption to your customers as well as disruption to your revenues. We will review these stages briefly in this article.

A home business, or a business started within a major corporation develop through various stages. You can summarize these as follows - Business Concept, business evaluation, launch preparations and launch, start up and initial operations, and evolution beyond the entrepreneurial stage. Each of these stages is critical and be given the appropriate attention deserved to ensure success. In addition, different skills are required during start up, for example, compared to more mature operations and year over year revenue growth.

A company's life cycle is divided into two major activities. Initially the focus is on start up, securing funding, building initial services and products, and delivering those products and services. The search for customers can be all-consuming. Everyone in the company, whether it is a one-person operation or a company of five, must multitask and do what is necessary to launch and build the initial customer base. The skills required at this stage are more entrepreneurial and imply strong commitment and faith to the concept the company is built around.

Once the company or home business has reached year over year growth cycles and is well on the way to becoming stable and generating revenue, the entrepreneurs typically do not do well in this environment. Hiring professional managers with experience in the areas that your home business has decided to specialize in will ensure continuing success. By this time, your business has grown well beyond a home based business and needs to expand into regular business quarters.

This is also a major step for many businesses and be managed well to maintain excellent customer support to customers and ensure that revenues continue to grow. Entrepreneurs typically love to tinker with the business. Professional managers will focus on the processes and systems needed to ensure success. Most home businesses have also evolved from having several advisors to help them along to deal with a board of directors, especially if there are outside investors involved.

Recognizing these phases and knowing when to begin the transition from one phase to another is part of enabling your home business to evolve into a successful company. Failure to address the issues as you grow Free Reprint Articles, will often severely limit the growth potential of the company over the long term.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving, tested and proven home businesses. Elias offers proven Internet opportunities and strategies. Visit his Website: work at home business opportunities (http://www.eliasg.com/), he also runs the article directory (http://www.exclusive-article.com/).

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By Steven Gerber

If you want to produce a profitable web site, then affiliate programs are the ideal approach.

Certain affiliates of companies or corporations are looking for help regarding their marketing. The affiliates' money weighs greatly on the commissions taken from the players’ registrations, and most often; these affiliates do not know how to carry this alone. Thus, they need an instructor to get the proper methods in affiliate programs.

This instructor is the internet itself. The affiliates, who study the procedure, simply visit the web sites and search on the programs concerning affiliate marketing. These web sites along with the programs are presenting the various schemes of marketing that the affiliates can apply to boost their lower commissions.

These affiliates expect to widen their knowledge regarding marketing, if they will search the web sites further, and the affiliate marketing programs.

For instance, the use of a banner is the largest element of affiliate marketing programs. Then, the web sites and the affiliate marketing programs will detail everything to the affiliates.

The affiliates can utilize a banner on other web sites to employ traffic to the site of their mother company where they are an affiliate employee. This is the main thing covered by the affiliate marketing programs and sites.

These web sites and programs are stressing the use of banners because it performs a vital function in employing traffic on the sites endorsed by the affiliates.

The assistance of banners in employing traffic is very effective, though this is not the sole scheme to augment the affiliates' commissions. The web sites and programs cannot deny the fact of the success it brings compared to the others.

These affiliates are always searching for possible ways to boost their earnings and turn it into bulk profit, to increase their commissions as affiliates. Likewise, they are also finding ways to learn the strategies in marketing their works as affiliates.

Hence, when these needs occur, they immediately search for the offers on the internet that could help them. This occurrence directly means a profit for the websites and affiliate marketing programs owners.

The affiliates, on their own, utilize these affiliate marketing program web sites as an advantage as they look for guidance in boosting their incomes.

There are numerous ways to boost the affiliates profits; ways that are not entirely familiar for the affiliates. These designed web sites increase their knowledge and help them to grasp a deeper understanding, and with this knowledge, they were able to generate more money.

These programs and web sites instruct the affiliates on various things that are concerned in increasing their profits. Through this, it is not impossible for them to accumulate commissions as gambling affiliates.

These web sites and programs have been a great help in boosting the affiliates status in marketing. Even today, these programs and web sites earn more income as they assist these affiliates into profitable commissions.

It is a give and take process, as the web sites and programs feed the minds of the affiliates about the competent marketing strategies and skillsScience Articles, which later turns into revenues or their commissions. These web sites and programs likewise earn them turnovers.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com.

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By Mike Gates

Social bookmarking is one of the hottest Web 2.0 online trends. The concept of social bookmarking is about 10 years old, but due to its recent explosive growth, it has just now become one of the new internet "buzz words". It is important for internet marketers to understand social bookmarking; how it can help them promote their products and services.

So, what is social bookmarking? What is the purpose of social bookmarking's? Why is social bookmarking important to internet marketers? What is Social Bookmarking? You are probably already familiar with bookmarking web sites, sites that you want to visit again, using your Internet Explorer or Firefox web browser. The bookmarks you create to these sites are for your personal use and are stored on your computer.

Social Bookmarking is the next step in bookmarking, where you and others can share bookmarks to web sites you think may be of interest to others. This is done via Social Bookmarking services. After you have signed up for the Social Bookmarking service, you will be allowed to register a website, site description and tags (keywords) with the service - this is a bookmark. You will also be allowed to share this bookmark, or you can keep it private (depending on the service). This information is stored by the Social Bookmarking service, and is not stored on your computer.

What is Social Bookmarking's Purpose? There are really two major purposes behind social bookmarking.

1. The main purpose of social bookmarking is to have people with like interests bookmark sites they think would be useful, or interesting, to others who have the same interests. For example, I love fly-fishing. Let us say I find a site that contains some great custom-built fly fishing rods for an inexpensive price. I would bookmark that site with one of several possible bookmarking services. I would give the site I am bookmarking a title, a description and tags (keywords) related to inexpensive custom built fly fishing rods. I would make sure the bookmark is set to public so others could find it, and would then have created a social bookmark.

Now when people search the social bookmarking service, using the tag words used to define the bookmarked sites, they are presented with a list of related sites. Using our fly-fishing example above. When someone searches for "fly fishing rods" they would be given a list of related sites, including the custom fly fishing rod site we bookmarked. Most bookmarking services also have a rating system so the most popular sites are at the top of the list.

2. Another great benefit of social bookmarking is, once you have social bookmarked your favorite sites, you can easily find those bookmarked sites from any computer connected to the internet. You simply log into the online social bookmarking service and find the website you bookmarked. This can be very helpful if you have many websites you like to monitor, when you are away from home and you are not at your primary computer.

Why is social bookmarking important to internet marketers? Social bookmarking sites are very popular sites that get a lot of traffic. They have high Google page rankings and are visited often by search engines. Submitting your site to the social bookmarking services increases the chance your site will be crawled by the search engines. I have seen my sites crawled by Google only one day after registering my site to social bookmarking services.

Submitting to social bookmarking services is also a great way to get one way, incoming, high page rank links coming to your website, which helps increase your page rank.

However, most importantly, if your website is seen as having value to a group of people, your bookmark can be rated highly and can create a ton of very targeted traffic to your website.

Social bookmarking is growing at a phenomenal rate and if you want to market on the internet Feature Articles, you need to add social bookmarking to your set of internet marketing tools.

Mike Gates is a home business entrepreneur, specializing in creating multiple income streams using information products, affiliate programs and network marketing. Mike Gates is the author of the popular affiliate marketing tips guide, AffiliatePayDay (http://www.affiliatepayday.com/). Mike teaches affiliate marketers how to earn residual monthly income from residual affiliate programs.

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By Alicia Forest

As an online business owner, you know you must stay in touch with your email list on a regular basis to have a successful and sustainable business. Publishing an ezine is one of the most effective ways to do so, but sometimes that can feel overwhelming and cumbersome. This article gives you five alternatives to putting out an ezine.

I often hear from my clients and ezine subscribers that they are not sure they can commit to writing a regular ezine as a way to keep in touch with their list, even though they know they "should."

My response is usually something like, "if it's going to be an albatross, then don't do it!" They know they must stay in touch with their email list on a regular basis to have a successful and sustainable business. They are stumped. What are their options?

Here are five ideas I typically share with them:

1. Evergreen Ezine

I first learned of this concept on a teleclass last year, and it seemed so simple. I was amazed I hadn't thought of it myself - which is usually the reaction I get from my clients.

An evergreen newsletter is one where content is applicable all the time. It is not based on trends or on what's hot in your industry now. It is solid need-to-know information based on principles or strategies that rarely change.

To create an evergreen newsletter, you simply gather your content for as many issues as you plan to publish, create each issue, and then drop each one into an autoresponder system to go out automatically at whatever interval you set.

This method takes a bit of work on the front end, but then you 'set it and forget it' until you run out of issues. Then you can let it simply repeat or create a new set of issues by repeating the process above.

2. Ecourse

You can create an ecourse, which is simply a series of emails sharing valuable information with your reader over a time period.

This is a method I use myself. When you sign up for my mini-ecourse, you also get a subscription to this ezine. I could simply offer the ecourse as a stand alone, though, if I did, I would add more days to the series (say from its current 5 to 26) and send them out every couple of weeks as a way to stay in touch with my list.

You set up an ecourse in an autoresponder service, so it's another 'set it and forget it' option once you finish the initial work.

3. Audio Tip

If you prefer to talk than type, then consider an audio tip. When I coach clients who are just starting their written ezines, I remind them it doesn't have to be longer than one valuable tip for each issue.

The same is true if you prefer to create an audio keep-in-touch vehicle for your list. A colleague of mine sends out a 1-minute audio (and video) marketing tip each week and it's incredibly successful.

The easiest way to create and publish audios online is through an inexpensive service like AudioAcrobat.

4. Blog

A blog can be a great alternative to an ezine IF you love to write and are willing to post regularly, if you use search engine optimization to increase your blog's exposure to your market on a continual basis, and if you put a subscription form on your blog so your readers know when you add a new post.

You can start free blogging, at blogger.com or very inexpensively, with Typepad, (which is the service I use for my personal and business blog).

5. VIP List

Invite people to sign up to receive special offers from you. Many of us do this in our personal lives for places we frequently shop (a quick look at my inbox reveals offers from Eddie Bauer, Old Navy, Red Envelope, etc.). People will sign up to receive discounts and other special offers from you if you invite them to do so.

It's best to use this strategy with a group of people who have already gotten to know you, say from a live event or if you have a blog, where you stay in touch with people by posting on a regular basis.

BONUS TIP: If you're writing a regular ezine now, you can add one of these methods as another way to stay in touch with your list. Some people who are on your list may not always read your ezineFree Reprint Articles, but may listen to a short audio or may prefer to read brief posts at your blog instead. Giving your list options as to how they receive your message will increase your ability to connect with more people in your niche.

Copyright 2006 Alicia M Forest and Client Abundance

Alicia M Forest, MBA, Multiple Streams Queen & Coach™ and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, and other solo professionals and online entrepreneurs how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com/.

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By Laurie Brown

Maximize the Profit Potential of Your Retail Customer

Let us be honest. It is getting harder and harder to make a decent profit from our retail customers. The internet abounds with articles such as ” “ “ “ etc. Our customers are coming in and telling us how much over invoice they are willing to pay. So how can we maximize their profit potential?

1. Build value

A Purdue University study showed that when the customers perceived value exceeds the price, meaning that customers felt that they were getting more than they were paying for, eight of ten would buy. So where do we build value. Look to build value in each of the three p’s…Product, Place, and Person.

PRODUCT

Know your product inside and out. Find the interesting details that customers might not be aware of. When doing your walk around, it does not just spout off features. Make sure you tie features to your customer’s hot buttons. Use the phrase (or something like this) ‘and what that means to you is’…. It is best to talk about an average of three features per walk around position . It may seem like “more is better”, but studies show that customers tend to get overloaded and can have a negative reaction to too many features. Spend at least 15 minutes a day on a Power break, learn something new about your product, read owners manuals and articles about your product, walk the used car lot, talk to a mentor in your dealership. Do what it takes to be an “expert.”

PLACE

Then ask yourself “what sets my dealership apart?” Have we been in business for 40 years, are we a family business, are we a “no hassle” dealership, do we have more inventory than our competitors? How are we distinct? Once you have answered the questions, make sure your customers know it. Does your dealership have a mission statement? Do you know what it is? Talk about the goals of your dealership with pride.

PERSONAL

However, the most important place to build value is doing business with you. First, it is the only thing that you have to offer that they cannot get anywhere else. Your willingness to “go the extra mile”, be patient, be well informed, help a customer buy a vehicle, rather than “sell them” will go a long way towards setting you apart from your competitors. The world is changing fast, make sure you are aware of new technology that will help you stay connected to your customers.

Check your “bad attitude” at the door. Your customer is making an impression of you in the first 90 seconds that they are spending with you. Your smile, eye contact, warm handshake, and enthusiastic greeting will prove to them you are someone they want to do business with, repeatedly.

2. Follow-up! This is the place most sales consultants fall down. We are so busy dealing with ups that we forget that our best and easiest customers are the ones that have already bought from us. Get a customer contact program such as ACT and use it. Call your customers within 24 hours after the purchase to make sure, if everything is ok. If not, move heaven and earth to fix the problem. Write a handwritten thank you note. Then check in (with their permission) via a phone call, email, or newsletter at regular intervals. Make the contact personal. Use the information you learned when you were building rapport to continue that process. Ask how Johnny did in little league. Congratulate them on Becky’s graduation. The more personal the conversation, the more effective it will be. There are sales consultants who make their clients service appointments. The goal is to add value and have your name be on the tip of their tongues. In addition, be assured that they will come back to you when they buy their next vehicle.

3. Ask for referrals, your happy customers are your best salespeople. Let their great experience be a story that they tell repeatedly. In addition, if you have done an exceptional job, do not hesitate to ask them to recommend you to their friends, co-workers, and family. If you explain that you build your business by positive word of mouth, they most likely will be happy to help you out. Do not forget to thank them for their referrals. Again, a hand written note is essential. Some states allow bird-dogging. IF yours does not, you could “thank them” in a variety of other ways. A dinner at a local restaurant, or free oil change will tell them that you are grateful.

Following these simple steps will allow you to maximize the profit you can get from your customers. Remember it makes better sense to work smarter, not harder.

Laurie Brown is an international speaker, trainer and consultant who work to help people improve their sales, service, and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters, and Speakers. Laurie can be contacted through http://www.thedifference.net, or 1-877.999.3433, or at lauriebrown@thedifference.net

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By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. That is the essential part of your online success on the Internet.

You have to take into consideration the following:

1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend and backend

Each step plays an important role to the success in your Internet Marketing Strategy Planning. If you miss even one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Locate a large and easy to reach niche market to market your product. Now, go to Free Keywords, tools, and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food for Sale”, when you search for that on Google there is actually 5,650,000, which is not a lot of competition. You also have to check; is there a demand for it, by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that has a demand for it.

Example, like the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat”.

3. Set up your website.

After you have decided what product or service you want to sell online, you would want to set up a website to promote your product. The best way to do it is by creating a Blog to talk only about “Dog Food that is for Sale”. Because Google and Yahoo search engine loves Blogs so much that you virtually get listed in just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be 'cached' into the search engine.

4. Have a great sales copy (your 24/7 salesman).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term, sales copy, I was very stunned how important it was to have a sales copy.

Depending on how good your own copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

The opt-in page is another important step that many do not have, and it is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process.

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested in knowing more about what you are promoting on your opt-in page. One way to build your list of emails is to send them information or promotional products, and to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website, easily. The good thing about Blogs is you can ping the search engines to spider your site, and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend.

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive, and keep on driving traffic to your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see massive results after 3 months upon your set up. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://www.GatherSuccess.com . Get the right Internet Marketing Strategy for your Internet Business with our free resource of Internet Marketing Strategy Planning, Tips, Tutorials, Videos, Reviews, and click the following link for more http://www.gathersuccess.com.

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By Jerry Oakman

Fact number 1: Kids in high school are making thousands of dollars every month with AdSense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing AdSense ads on their web site or blog.

These are just some of the “super AdSense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting AdSense sites.

Anyone, any age, and gender can become money generating AdSense publishers, as long as, he or she has what it takes. How does one go about this Internet advertising?

Writing articles for AdSense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles are now the latest in marketing buzz.

Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals.

Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why do not all these web site owners write and submit their own articles, if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them, and get targeted traffic to their websites. They get the services of those who can spare some time to write the articles that can cater to their site purpose, and still turn out good quality and unique work.

To get into the AdSense marketing business, to start earning some good cash, ask yourself, did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners who want to make money online and do it from home.

With the boom in the AdSense market comes the need for sites to want fresh, quality, and original keyword rich content.

This way, web site owners can have a steady supply of articles with the proper keywords that relate to their site contents. The result of this is in the sites page rank when indexed by the search engines.

This, in turn, gets more AdSense ads to show above, below, or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword, or phrase rich articles with links to your website in the resource box.

Then build a website or web page with targeted keyword or phrase rich, original content for the targeted traffic that originates from the articles you wrote. Finally, you will have Google AdSense ads that are targeted to your keyword or phrase rich, original content site where visitors will get to visit when they come looking for information.

This is a win-win situation, if you think more about