Home Business The Easy Way - SEd Update http://www.blogmoneymiracle.com en-us EasyRSS
By Calvin Woon

Have you ever wondered why some people are able to make money online while most struggle? There are actually some reasons why people fail to make money online and I have compiled some of the reasons below:

1. They get distracted easily and lose focus. In other words, people cannot stick to what works. Instead of having and focusing on a few affiliate programs that work for you, they simply hop from one work at home business opportunity to another. That really should not be the way to go about it, if you seriously want to make money online. You need to focus all your efforts and resources on one good solid program in order to make the most out of your internet business and make serious money online.

2. They do not apply the information they have learned. Most people read book after book and attend seminar after seminar. Most have lots of information stored in their heads. However, knowledge without action is useless. However, applied knowledge is power. So you have to apply what you have leaned about making money online to your internet business. Keep taking action and you will soon achieve your goals and start to make money online.

3. They misunderstand the concept of 'working from home', thinking that they can just relax at home and make money. Undoubtedly, the aim of owning a home based internet business is to free up your time in the future so that you can accomplish the greater things in life. However, it does not mean you can just sit back, relax right from the start, and expect to make money online. You have to work, and put in both time and effort. Over time as profits start to kick in, then can you spend less time on it?

4. They are not passionate in their business. Now, we are bound to face obstacles and failures in our quest to make money online. Without the passion in what one is doing, one will easily lose the focus and motivation once the going gets tough. Hence, you have to find a niche market you are passionate about in order to truly be able to make money online.

5. They have not fully grasped all aspects of the business. In other words, these people do not know their business well enough. People never get to know their business inside and out. They do not know what differentiates them from the rest, how their business helps to serve the public and what strategies to use to make it better. If one does not know his/her business well enough, it is going to be tough to sustain the internet business and enable one to make money online.

Bear in mind the above five reasons which cause people to fail to make money online. Avoid them. You could be well on your way to making serious money online.

Calvin Woon is an online entrepreneur who is dedicated to helping others earn money online too. To claim your free gifts and more information, visit http://7WaysToEarnMoneyOnline.com/success.htm

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By Adele Sommers.

Copyright 2005 Adele Sommers

Is there a secret to making stellar decisions? I am talking about a process that, "Engages people in reaching satisfying, robust conclusions"... "Guides thorny, complex problem solving with relative ease," "Averts expensive project failures instead of causing them," "Decisions made during problem-solving sessions are legacy, businesses often have to live with for a long time!"

Not every decision requires special attention; many are simple and routine. The more risky, costly, or large-scale a problem or project is, the more attention it requires. In these instances, the after effects can come back to haunt people who bypassed good decision-making procedures. This article explains three ways to get superior results from your decision-making processes. Avoid "Mission Impossible"... Remember the old saying: "If you fail to plan, you plan to fail."

The quality of the decisions people make in group settings determines the long-term benefits of those decisions. Unfortunately, potent tools and techniques for making complex decisions and solving tricky problems do not seem to be widely understood. Decision-making techniques are critical for managing projects, for example, where they should be visible in every aspect of project planning. Imagine an aerospace firm that designs and builds highly complicated satellite equipment. The potential exists for large-scale fiascos, if not every facet of every phase comes together perfectly! Yet, for various reasons, decision-makers often feel pressured to arrive at expedient outcomes when working on urgent issues under tight deadlines.

Side stepping sound decision-making techniques often occur in the planning stages "for the sake of the schedule." Rushing through a project can easily backfire, and actually cause it to go over-budget and end much later than the original schedule would have required. You have noticed the consequences of poor decisions -- where people hurried to make a decision without weighing all of the important issues -- can range from annoying to catastrophic...And Turn It into "Mission Possible"! If you will recall in the "Mission Impossible" series, the characters invented ingenious maneuvers and planned every aspect of the project down to the minutest detail. Though, not always obvious to us, -- the viewers, -- the mission planners and implementers had to weigh the risks, alternatives, and "what if" scenarios of every potential outcome.

All of these actions contribute to great decision making. The best decisions for difficult problems can withstand future challenges because they use structured techniques. These techniques help the participants generate breakthrough ideas, jointly analyze risk, and weigh alternatives. Intricate decisions made without them can quickly fall apart and may even cause harm. Therefore, to arrive at great group decisions, I rely on proven, highly adaptable methods such as these:

1) A silent brainstorming process that leads to breakthrough thinking can end up with exceptionally good results. It uses an affinity diagram. Why is silent brainstorming useful? The process of generating brand new ideas naturally excites our filtering mechanisms -- the ones that protest we have already or that someone's new idea can't work "because..." Silent brainstorming, on the other hand, helps us get past those instinctive hurdles to expose new frontiers that we might not have explored.

2) A handy problem-solving tool that helps people identify underlying causes of challenging problems. It uses a root cause diagram. Why is getting at root causes necessary? Because too often, we fail to look deeply enough at what is responsible for a particular problem. Orders not filled correctly may have a whole series of nested or interconnected reasons, for example. The answer could be far simpler than anyone thought, such as a faulty printer ribbon that does not print orders clearly, rather than, say, training issue. We would never know without asking "why" from several angles and points of view.

3) A tidy decision-making technique that enables a group to compare ideas and alternatives uses a prioritization matrix. Why is prioritizing valuable? It is one way we can assess the relative merits of one idea over another, especially when each has several complex components. Using a tool with a built-in scoring system can coax the real winner to emerge, clearly separating it from the "runner ups."

In conclusion, structured decision-making produces sturdy, satisfying results -- even for complex projects or problems -- while boosting both morale and profit potential. For more information on these methods, you may want to explore the decision-making tools and guidebooks at http://www.GoalQPC.com.

Adele Sommers, Ph.D. is the creator of the award-winning "Straight Talk on Boosting Business Performance" success program. To learn more about her tools and resources and sign up for other free tips like these, visit her site at http://LearnShareProsper.com

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By Steve Renner

One of the more important ways of increasing affiliate marketing bottom line and sales is with product recommendations. Many marketers know this is one of the most effective ways in promoting a certain product.

In affiliate marketing, you can increase your earnings in many ways. You can easily learn most of the techniques and tactics. No need to go anywhere, as everything you need to know, is available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sales is using product recommendations. Many marketers know this is one of the most effective ways in promoting a certain product.

When the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially, when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Further, if your visitors are interested in what you are offering, they will be glad to learn what is good about the product, what is not so good, and how the product will benefit them. This is important; always mention the benefits.

When you are recommending a certain product, there are things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field. Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe you are an expert in your niche, and trust you, they are more inclined to make that purchase.

On the other hand, if you do not show any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service, which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions, they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and give your potential customers and clients, the wrong impression.

It is best to appear cool and self-assured. In addition, remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with facts and data, they would gladly spend hundreds, or even thousands of dollars on one of your promotions. However, if you do not, they may leave your site and look elsewhere. They may go to your competitors and see what they are offering.

While recommending a product at your site, it is also important that you give out a promotional item, like a free report. Most people are already familiar with the concept of offering freebies when promoting your own products, but very few people do this to promote affiliate products.

Before you give a recommendation to a product, it is a good idea to try to test the product and support yourself. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All it takes to destroy it is one big mistake on your part.

If possible, give recommendations of products that have your 100% confidence. Test the product support before you begin. Assure the people you are referring, when a problem suddenly arises, no one is left high and dry.

Have a look at your affiliate marketing and the strategies you are using. If you are not focusing using recommendations, you should be.

When developing your plan of action, consider using product recommendation and be among those successful affiliates who use this strategy to make a fortune.

Steve Renner (http://www.steverenner.com/) is a Best Selling Author and has been marketing online since 1998. He is the Director of Training and Marketing for The Affiliate Community, an Online Training and Resource Site for Affiliate Marketers of all Levels. He is a pioneer in the development of Hybrid Marketing and is an Expert in Internet Marketing and Affiliate Marketing. Sign up for a FREE Membership Today (http://join.affiliatecommunity.com/)! Get $1,000 in Training, and Resources.

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By Bobette Kyle

A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more benefits and personal service than "lower" categories. There are right and wrong ways to do this.

Doing it right means cultivating customers so they all feel appreciated, by developing or improving products to meet each customer ‘segments' needs. Result: pleased customers and higher profit.

Doing it wrong creates risk of sub-standard service for "unimportant" customers, making them feel unappreciated and resentful. Result: missed profit opportunities and disgruntled customers.

Brand Image

When deciding how to service each customer segment, remember that every point of contact with a customer reflects on the brand, regardless of customer "importance." Over time, this has an impact on brand image and company reputation.

With the Internet so prevalent today, each individual has more power to voice his/her opinion than in times past, which directly affects brand image and goodwill associated with the name. Each mistreated customer has the means to tell the world of her/his experience on Web sites that allow reviews (such as bizrate.com and Amazon.com) and online discussion forums.

An Example of Bad Service from the Customer Viewpoint

The way each of my credit card issuers treats me is a prime example. I always pay my bill in full (often early) and belong to the "cash back" rebate programs, so I imagine I'm in a similar customer segment for each and would expect to be treated similarly by these three competitors.

Not the case. Two of the companies make me feel like a valued customer. The third made me feel so unappreciated I closed the account. How the three companies handle "suspicious" activity on my account demonstrates the varying degrees of service:

- Discover card has a fraud specialist, (or customer service representative), call me in person to ask that I review recent transactions with her/him.

- Citibank's computer calls me with an alert, asking that I call a number or go online to verify transactions through a computerized process.

- Advanta locks the account and sends a letter informing me they have done so. In my experience, the letter arrived a week after the incident and I was not notified by telephone (I called them when the "offending" vendor notified me of the decline). I asked customer service to allow future charges from that vendor, but they could not do so. Presumably, this meant an account freeze each time my authorized vendor attempted to process a legitimate charge.

All three of my card companies require that I take some sort of action to verify suspicious charges, which I can expect to happen. The approach, however, leaves a very different impression. Citibank and Discover both apologize for the inconvenience of transaction verifications, and -- while I have to go through an extra step with Citibank, -- both fall within my subjective definition of quality customer service. Advanta, however, does not apologize for the hardships of declined transactions and a frozen account.

To be fair, I do not know that my negative experience would have been handled differently, if I were in a more profitably customer segment. It could have been the result of badly trained customer service representatives, or perhaps this is standard procedure on all accounts.

Tips for Segmenting Customers without Sacrificing Service

Customer segmentation is a good thing. It helps you recognize how customers are different and it should draw your attention to needs of different segments, prompting you to meet those needs. Some ideas on successful segmentation:

- Segment by need rather than profit or revenue. A low-profit customer today could be high-profit tomorrow if you offer products and services to meet her/his needs.

- Look for ways some customer segments can effectively be”self-service," which cuts costs for the company while meeting customer service needs.

- Build in ways to create exceptions in automated customer service processes, so as not to alienate those with special situations (in my example, by allowing a way to preauthorize account activity).

- If offering promotions, rewards, or other incentives to some segments but not others, "spell it out" for customer service representatives. Structure your Web site and promotional mailings accordingly. By taking steps to assure customers receive consistent information across all channels of communication, you avoid exposure of customers to offers for which they do not qualify.

There are ways to segment customers without lowering customer service. By doing so effectively, you nurture business growth and reputation.

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and marketing MBA as inspiration for her writing. You can find more of her free marketing planning articles at: http://www.WebSiteMarketingPlan.com.

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By Jenn Richards

Affiliate marketing and working with niche markets is the way to go, today, if you are young and eager to make a lot of money. I am not saying that affiliate marketers never have to work a single day in their lives, or just rake in the cash while sitting out by the pool. There are tremendous benefits to this job. Do you hate going to work every day? Commuting, whether by car or mass transit, is an absolute bore. The hours you spend every week commuting are lost hours that you will never get back before you die. Do you want to choose something better?

The best thing about affiliate marketing is the freedom to work in a relaxing environment. Your home desk, even the kitchen table becomes your "office", or how about "a table by the pool"? Everyday is a "holiday" --- all your tools are concentrated in the computer. No paperwork to shift around from one desk to another, and the earnings are on par with the setting. The more effort you are willing to put in to building and maintaining a niche website, the more money that comes in daily. If this is not a good deal, then I do not know what a good deal could be.

Some people think that affiliate marketing is too much work, and that splashing some AdSense ads on a page is far easier, it might be so. However, how much money can you get out of AdSense? Two or three dollars a day? Come on, that is not money but loose change! Affiliate marketing may be a bit harder than AdSense, but this is where people actually spend money. If you play with the big boys, you could make as much as $175 per sale. That is an equivalent of 58.3 days of AdSense, at $3 per day, you can make in one day.

Many people do not realize the global economy is going through a huge spending period. Across the world, people are willing to pay good money for all kinds of products and the Internet made spending money easier than ever. ECommerce has made it possible for people to buy things. Orders pour in and products and services move across countries because people can search the Internet for answers to their problems and are willing to pay for solutions, regardless of where they come from.

It is like a river of money moving across the planet and you can become one of those who help connect the buyers with vendors and cash in commission while never leaving their armchairs. The gap between offer and demand is huge. There are far more people with money out there than there are people who sell things. The key is to find products with low representation, in high demand, and that pay high. Until now, affiliate information packages did not address this. Many of the marketing programs out there are about re-selling the program you have just purchased.

However, things are about to change for you because MakingYouRicher is on the way. MakingYouRicher is a comprehensive guide on niche marketing. It teaches you how to make thousands a month by learning where to find the highest paying products that millions search. Visit www.makingyouricher.com/index.html and see for yourself all the opportunities that are only waiting for a quick-witted marketer to take advantage of, and get rich fast.

Visit www.MoreNiche.com or Email MN at support@moreniche.com for more info.

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There are many effective little techniques that encourage forum posting. One of the tricks that helps to encourage forum conversation is to end some of your posts with leading questions. "What do you think?" "How do you do it?" "Does anyone know how to ____?" Questions give an easy opening for the next person to post, just as they help foster conversation in real life.

If you start a new thread, it often is more successful if your first post is short and asks a question, as opposed to being several paragraphs in length that cover a topic more thoroughly. This is kind of surprising because you might have thought a longer post would be more intriguing, but try it and see! You'll notice a difference. So, even if you've thought about a topic a lot, try not to say much in the first post. This lets other people be "experts" too, and they will enjoy the conversation.

In writing classes they often teach you to write strong. Strong writing is well thought out, authoritative, doesn't use the word "I," has good grammar, spelling, and punctuation. But on a forum, it can intimidate others so that they won't post. If instead you say, "I think," "Gosh, how do you spell that?", include personal stuff, and so forth, it makes the writing less formal and more like you're sitting across the cafe table from an old friend! This makes others comfortable so they are more likely to open up.

Compliments about what someone posted before you also helps many of the readers to be comfortable posting because they interpret it as a friendly, gentle place. Whether face to face or online, other people will like it when they receive positive comments or are asked questions. It simply makes people feel like they are being listened to, and we all like that!

Timing is also important in encouraging good conversation on a forum. It's better to post two or three responses at a time every three or four hours, than to sit down once each evening to post because it keeps the forum fresh and people get the feeling someone is always there for them to talk to. If they check in an hour or two after they posted and they see responses, well, of course they'll be more likely to get involved in the forum than if they have to wait a day for a response.

Social network users, visit http://www.wishafriend.com/ac/holidays/christmas/ for Christmas MySpace comments. You can also find Christmas MySpace graphics at http://www.wishafriend.com/graphics/holidays/christmas/, and find Christmas Layouts at http://www.wishafriend.com/layouts/christmas/ to add to your profile.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_SEd_151/user/index.php
by: Gerald Chait

Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.

SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find - products and services on the web.

Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.

There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.

Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO SEARCH ENGINES RANK INTERNET SITES?

Search engines regularly dispatch ‘spiders’ or ‘robots’ (aka bots) to collect information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates each website’s relevance and then ranks it accordingly.

These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way – this process is known as Search Engine Optimisation.

Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.

Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.

HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?

First you need to find out if your site is actually being indexed by a search engine.

Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.

If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice - do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.

Some search engines will not accept submissions – they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.

Once you are confident your site is being indexed, you need to identify keywords – these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.

Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used – the result might surprise you.

A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on ‘view source’ - a heap of what looks like gibberish will come up, but find a line which says ‘

Gerald Chait is GM, Sales & Marketing of Software Design Group (SDG): Website Development, Design, Search Engine Optimisation, Network Support, Outsourcing Solutions, Help Desk Support, Application Development, Hardware & Software Sales. Gerald.chait@sdgtechnology.com.au or http://www.sdgtechnology.com.au.
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By Shouvik Mazumder

There are many membership sites on the web. Some of them are paid, some are free. All these membership sites provide information on a range of topics in forms of ebooks, softwares, videos, teleseminars, podcasting etc.

In addition, there are many ebooks available on the net (both for free and for payment) containing information on various topics.

Now have you ever considered, “why does an ebook or membership site provide information for free, while others are providing the same information only after receiving some payment?”

The answer is quite simple: The information is NOT the same.

There is a gap (and this gap can be quite wide) between the quality of information for the free and paid versions. This is what makes the paid version a paid version.

When you read a free ebook on anything, you always feel you are missing something important. Reading a paid ebook does not make you feel like that.

You may feel you can find much information, about a topic, by yourself, within a short period, by searching through search engines. But, in reality ............ you are going the wrong way.

This is simply NOT possible. Not all the information is available via the web. I know because I have tried to do this myself, and failed. Even after spending 1 month on searching a topic, I have gotten more information on that topic, (which I never got earlier through searching), through other marketers.

When you try to gather information on any topic through searching (in other words, when you try to get information for free), you perform the following tasks:-

1) First, you write down some keywords related to your topic

2) Then you go to your favorite search engine and enter those keywords in the search box.

3) After that, you read information on the resulting webpages.

4) Then you decide which information will benefit you.

5) Lastly, you arrange your gathered information in a step-by- step, easy-to-read format.

Now, believe me, doing all these steps will take a lot of your time and energy. What if you can not give the time required? Further, if you suddenly encounter more valuable information about that topic, it will be very difficult for you to rearrange the whole thing.

Therefore, here is the importance of paid version of information over free version of information. Paid version of information is ready for you to read and digest. You don’t need to search for anything. The research is already done for you, by the information product developer. The information product developer is charging you for this.

The info product developers are always at a distance. They know they need to put valuable information into their info product that must benefit the readers, and which would justify their charging. They spend their time on thorough research, and then spend carefully craft their information product. They include valuable tips within their info product, which you will not get from anywhere else. They are a master over a certain topic. Their vast exposure on that topic reflects on the quality of the product they create.

A General Approach: From Free To Paid

In general, to sell their information products, many information product developers first create a free version of the information product, (like a free report) on the theme of the paid version. Next, they input a “useful, but incomplete approach” within that report. This means they first discuss some problems and solutions within the free report relating to the theme of the paid version, not fully disclosing everything). Then they create urgency in the mind of the readers of the report to buy the paid version from them so that the readers can get all the solutions for all the problems on that topic.

This is a good way to sell. The readers know they can trust the author and his recommendation, as they have already read his report. The author, on the other hand, can be certain of creating some credibility in the mind of his readers, and hence can expect some sales.

This article is composed by Shouvik Mazumder. To get a special report on "Information Product Marketing", click below:
http://www.realtimedeal.com/shouvik/infoezine.html
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The Internet is continuously evolving. It has been incorporating all current technology into its domain and has thus stood the test of time and storm. From video conferencing to class sessions delivered online, it has touched almost every aspect of life. But none has been as popular as Instant Messaging, which gave birth to smiley icons, a product of man’s quest to make cyberspace as social as possible.

Smiley icons are sequences of characters and symbols which represent different facial expressions, human feelings and sometimes even social gestures. They were first developed in an attempt to make the web as humanly social as possible. Later on, however, they were extended to represent all forms of humor, nationalism, celebrities and all kinds of things. And yes, it is still developing.

So, what are the most popular classes of smiley icons?

Emotions: Smileys are used to represent most human emotions. The most popular ones are smile, frown, wink, laugh, mock, tongue sticking out, etc. These are very frequently used in chat rooms and online forums.

Cartoons: From smiley icons of fat guys scratching their pot bellies to other weird symbols, there are a whole bunch of cartoon smileys that may have quite a lot of appeal to you and your lifestyle. All you have to do to get these smileys is search them online and follow the instructions to download them.

Ideologies: Since people of all faiths, creeds and nationalities partake in the discussions at the forums and chat rooms, some smart guys came up with smiley icon that represented religious symbols, socio-political identities like national flags and others. If you have been wondering how that guy that you always meet in the chat room gets to display a waving US flag, now you know.

Celebrities: Celebrities are more like gods nowadays. There are people who have made a fortune just writing about them. So it shouldn’t surprise you that we now have some emoticons that represent them. From politicians like former president Jimmy Carter :(=) to celebrities and TV characters like Pamela Anderson &:-)3 or Alladin @:-) , there are many classes of icons that represent most things we care about, and these icons are continuously evolving.

If you want to master the arts of the internet world, you have to learns its ways and be a part of its cyber culture, which includes understanding and rightly using smiley icons to deliver warmth to your online posts and break the ice created by the screen.

Craig Thornburrow is an acknowledged expert in his field. You can get more free advice on smiley icons and animated smiley faces at http://www.smileyicon.net and http://www.smileyicon.net/animate-your-messenger-conversations-with-animated-smiley-faces.html.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_SEd_151/user/index.php
by Kevin Gibbs

Using the Internet to its highest potential when it comes to indexing and promoting your Website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.

Google, being the world's most popular search engine, is naturally going to be one of the places you want to submit your Website URL to, and Google offers free submission opportunities.

However, merely submitting your Website isn't the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your Website is to find by Google "spiders," the more chance you'll have of reaching better positions in the Google ranking index.

Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone's cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it's not an endeavor for the weak of heart.

One of the most important things a Webmaster or Web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the Web. Embedding links to your article, called back links, will get your Website noticed by Google spiders, but don't overdo it. Try to limit your back links to one per article.

Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your Website).

When writing SEO Google content, keep in mind the following factors for success, not only in obtaining ranking with Google, but with the success of your content in its ability to do what you have designed it to do; inform and get people back to your site.

When searching through Google's ranked pages, certain factors become immediately apparent. The most successful written content has these things in common:

1) Content is comprised of paragraphs that are fairly brief, with between 3 to 5 sentences each. White space around paragraphs and content allows for easy reading and addresses short attention spans when it comes to reading on the Internet.

2) Proper grammar and spelling is used in the content. As always, make sure that you proofread your work before submitting to article directories and banks. Make sure that use of punctuation, quotations, and sentence structure and flow are correct and proofed. If you are aware of your own shortcomings in the writing department, have someone else proof your material.

Content that is poorly written is more damaging to your reputation and that of your Website than no content at all.

3) Many articles submitted to Google, and to other search engines, are written with bulleted lists. This serves to break up large areas of text as well as to provide precise information related to a specific topic.

4) Most highly ranked pages on the Internet are updated regularly, and by regularly, that means ideally about once a week, or at least twice a month.

5) Sentence structure is varied, which means that short and long sentences are mixed together.

6) Keyword density is over-rated these days, but using keywords in your content is desired.

However, don't stuff articles with keywords when their usage doesn't add flow to the text or is too obvious. Make sure that the keywords you are using make sense within the overall focus of your article.

Choosing the wrong keywords, or choosing highly used and common keywords or phrases won't help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing.

Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.

Bottom line: have a professional look over your text before you launch your Website. Be aware that having someone write SEO content for you doesn't mean they will do it correctly, either. Good SEO writing means more than focusing on keyword density, placement and catchy article titles. Good SEO content should contain useful, correctly structured sentences with proper grammar and spelling.

Google itself offers a terse explanation of how to get your Website content highly ranked: Good content. It's so simple that most people don't believe it's true.

A Website owner can sit down and research keywords, keyword density and Google algorithm factors until they're blue in the face, and it won't make a difference if the words don't make sense or the spelling is so atrocious that visitors will take one look, laugh and click away.

Submitting articles to article directories and providing free articles, with your Website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you're going to get noticed.

This doesn't mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you're looking for.

Website HTML coding and proper use of Meta tags is essential in creating Google SEO results and, as it is with anything worth having, it takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.

Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes and properly using back links. This will get you started on your way to success.

Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.

Kevin Gibbs is the founder of articlestamp.com a successful article directory that provides user's the opportunity to improve their traffic performance. You can contact Kevin at kevin@articlestamp.com for more info on article writing.

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By Sharon Housley

Let us look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans convey a deeper meaning. Slogans elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being curt. Slogans should conjure positive images and distinguish the value your company or product provides.

The best way to analyze slogans is to look at a few.

Slogan: "The toughest job you will ever love" (Peace Corps)

Message behind slogan: This is much more than just a job; it takes heart to be in the Peace Corps; join the Peace Corps and you will be a better person. This job is not about money, it is about helping people.

Slogan: "Be Seen, Be Sold" (Shareware Promotions)

Message behind slogan: Being found on the Internet is not easy. Use us to be found on the Internet."

Slogan: "You could learn a lot from a dummy. Buckle up" (National Highway Traffic Safety Admin)

Message behind slogan: Learn from test dummies, be safe and buckle up.

Slogan: "Parents who use drugs have kids who use drugs" (The Partnership for a Drug-free America)

Message behind slogan: Model what you preach; do you want your children to do drugs? It is your responsibility to model appropriate behavior for your children.

Slogan: "This is your brain on drugs" (The Partnership for a Drug-free America)

Message behind slogan: Do you know what this stuff does to you? Taking drugs is stupid.

Slogan: "A diamond is forever" (DeBeers '1948)

Message behind slogan: Diamonds represent marriage; marriage should be forever. If you really want your marriage to last, seal it with a diamond.

Slogan: "It takes a licking and keeps on ticking" (Timex Corp)

Message behind slogan: It does not get any more durable than this, other watches cannot stand up, but Timex will endure regardless of the treatment.

Slogan: "For all you do, this Bud's for you" (Budweiser)

Message behind slogan: After a long hard day, drink beer to relax.

Slogan: "Where's the beef?”(Wendy’s)

Message behind slogan: Our competitors use small patties, but our burgers are big.

Slogan: "I love New York" (NYC)

Message behind slogan: New York is a special place, everyone loves NY, you should come and visit, you will love it too.

Slogan: "See what brown can do for you" (UPS)

Message behind slogan: We do more than just ship packages; we have additional offerings and can do more than just ship.

Slogan: "The few, the proud, the Marines" (US Marines)

Message behind slogan: We are a select group of very special individuals. Do you want to be elite? Take pride in representing the US.

Slogan: "Friends don't let friends drive drunk"

Message behind slogan: You will die if you drive drunk. It is your responsibility to protect your friends. Be responsible, do not let people drive drunk.

Effective slogans leave impressions in the minds of people who see or hear the slogans. Often slogans will have hidden meanings, or be a play on words. The goal of the slogan creator should be to create a memorable tagline that conveys a key benefit or differentiates the brand. Slogans will often help position the product or service in the marketplace. Slogans with just a few words can indicate superior value, excellence, or inspiration.

A business identity and image conveyed through a short statement will affect the way that consumers, competitors, and others in the industry perceive your business. Slogans will distinguish your company in a unique way. Words are powerful, and if used properly, they can be an important sales tool.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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By Alex Nghiem

In the Internet marketing world, there are many misconceptions and outright lies. However, the biggest secret is one that is so obvious nobody wants to talk about, or even being aware. In this article, I share what I (and many world-class marketers) consider the biggest “secret” in Internet marketing.

At this point, you are probably wondering. “What is the BIGGEST secret?”

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks, and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate, but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I was not collecting all the necessary information for me to complete a sale (that is, I was not asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building do not take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. I am not sure any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail, and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which usually teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

Therefore, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out the best way to close the sale. Collect information for that to happen, even if it means a lower opt-in rate.

Now you know the biggest secret in Internet marketing. The next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles

© Blue Samba Publications – All Rights Reserved
http://www.backendcashmachine.com

Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate, and many offline industries.

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By Krishna De

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

When we are at a networking event or meeting a client, exchanging business cards occurs.

Very often, without realizing it, we are assessing our colleague by their business card, and asking ourselves:

- Is the business card professionally designed?
- Is the business card crumpled at the edges?
- How does the weight of the business card feel - substantive or flimsy?
- Does it look like the business card was made on their PC - or worse, does it have a message at the bottom of the card to say where you, too, can access free cards?

I have collected thousands of business cards over my time in business. I am sub-consciously assessing the professional status of them and their business when I receive their business card.

We review someone's card at least 3 times:

1. Once on receiving it
2. A second time when we put it in our pocket, folio or bag as we leave the meeting
3. A third time as we make a decision to keep it, transfers the information into our data bank, or bin it!

Our business card is a critical part of our marketing collateral. If you cannot afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do, if we are looking to develop a professional brand.

When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand, and it reveals how others perceive you.

Here are four tips to enhance your brand through your business card:

1. Ensure that you work with a professional designer to develop your business card. It is not whether you like the design; it is about whether it will represent your business effectively and professionally to your target audience.

2. Ideally, have your business card printed on 400g card and by a traditional lithographic printer. Yes, it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the color of your brand.

3. Matt laminates your card on the reverse for extra stability and style. Do not laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card.

4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.

Take action:

Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.

1. What can you learn from other people’s business cards?

2. How could you take those learning’s and further enhance your business card?

Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.

Invest in your business card, distribute it widely and you will be sure of expanding your professional success.

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com/. You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at http://www.krishnade.com/.

©Krishna De, Oneocean Ltd 2006. All rights reserved Worldwide. Reprint Rights: You may reprint this article providing the article is printed in its entirety; you leave all of the links active, do not edit the article in anyway and include the copyright statement.

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By Dechen Lau

Content is the soul of a website. Content is comprised of the words or text on a web page along with the graphics and structure of a website. Today Web content is the best tool for building relations with your potential customers. The look and feel of a site is crucial, but quality web content may be more important.

Two of the most popular methods of getting traffic from search engines include PPC – (Pay Per Click), and SEO – (Search Engine Optimization).

PPC:

Pay per click advertising on search engines allows you to choose keywords that you would like your site to appear for, when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you PAY for top placement. Their strategies for placement differ slightly. Some search engines will give you higher placement if your ad has a higher click-through rate, (meaning more people click on your ad in ratio to the amount of times your ad appears); others give top positions to the highest bidder.

You already know surveys are excellent for finding out what your target market wants. However, if combined with low cost, quick and dirty Google PPC, surveys can also send many targeted prospects to your site every month.

In either case, you PAY. It is a quick way to be listed in the search engines and a smart way to get your traffic flowing. You could spend far more than is profitable for your business, if you do not know what you are doing.

Search Engines: While crawling pages of a website, search engines look for content more than anything else. Search engines can pick up quality content and it is the only factor that they emphasize and value most while ranking a website. For the benefit of their users, search engines try to find the best and most useful content on the Internet for any given set of keywords.

SEO:

Search engines are extremely competitive (in terms of placement). The major search engines account for over 90% of all traffic. With that though in mind, companies that are serious about earning a share of the internet market should be committed to securing top 10 rankings for the keywords or phrases that pertain to the products and services that they offer.

The best way to ensure a solid return on your website investment is to employ the services of a Search Engine Optimization firm with a proven track record of success, knowledge of current and cutting edge techniques, and experience working with the business community.

There are a lot of companies working ‘behind the scenes’ to help website owners get plenty of traffic from the natural search engine listings. Natural listings mean the search engine has ranked you according to the value it believes your site will offer an individual searching for a specific word or phrase.

Understanding exactly WHAT the search engines want to see when ranking sites requires knowledge of the algorithms. These algorithms change all the time as search engine providers try to outwit the search engine optimizers trying to find loopholes in the ranking system.

Some SEO companies will promise you top spots for a certain cost. Some are honestly creating optimized websites – others may be using techniques that could possibly get your site BANNED from the search engines entirely, (once the search engine catches on). However, optimizing your website for better placement in the search engines is a technique that you should become familiar with and use to your advantage.

Both of these traffic methods have their pros and cons for generating traffic from the search engines. You will find out more about using them properly later on. First, you need to know what REALLY works…

Dechen Lau., is an Author, Speaker and Internet Marketing Consultant
http://www.powersuccessmarketing.com
http://www.powersuccessresponder.com

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By Aran Kay

To view where the facts came from to write this article, please click on the links below:

1. Jakob Nielsen for Sun MicroSystems (http://www.sun.com/980713/webwriting/)
2. Stanford Poynter Project (http://www.poynterextra.org/et/i.htm)

This article will highlight the differences between writing copy for the web and writing copy for print. Some of these facts go against intuition and against cultural norms. However, these facts detail how people read on the web.

There is no use in arguing against them. Instead, you should embrace them and use this knowledge to your advantage. Here is what the facts are and how they are going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it is not towards the graphics or photos like in print advertising. Instead, your prospects eyes will first go to the copy, specifically, your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy, not graphics.

Most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics will not make a prospect stay on your website. However, a strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That is a big no-no, because it will never be read.

You have to have your call to action and order information presented early on your web page to ensure it is read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

How long will an average user look at your banner ad? 1.25 seconds. That is just enough time to perceive one image or six words (based on college student's average reading speed of 350 words/minute).

Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Reading from a computer screen causes a person's reading speed to slow by 25%, when compared to reading print. This means reading long copy online can be very frustrating. Break up the copy to help users through.

Have a few one-line paragraphs.

Use headlines and sub-heads to summarize information. Users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you have not made your web page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline-to-headline, sub-head to sub-head, picking up only the larger, bolded, or italicized copy.

Your sales message has to be read by both scanners and word-by-word readers. Therefore, all your major selling points, benefits, call to action, and order info must be in easily scannable type.

Otherwise, your website will only generate 21% of the sales. In addition, for the money you put into your website, which is not good enough.

So, if online reading is so different from offline reading. Clearly, your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in the end.

Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. He has written numerous marketing articles, and includes a selection of them on his web site. http://www.ProfessionalCopy.ca is also your source for "The 52 Best Marketing Web Sites." It is a great resource and yours FREE just for visiting his web site.

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By Dee Cohen

Writing articles are effective ways to get one-way links to your site, as well as, to have people learn more about your website or service. There are ways to do this that can make you more successful versus having your articles be overlooked and not considered.

Shane Pearce has written the ‘Lazy Man's Guide to Article Writing’, which outlines some helpful tips. I was impressed with his tip that when you submit your article to an ezine publisher or a webmaster, you can offer that he uses his own affiliate link in place of your own. For instance, if you have written an article on motivation and have a link to a Clickbank ebook on motivation and goals, you can offer the publisher that he uses his own affiliate id instead of yours. What this means is that the ezine or website publisher will be getting a free article already written with a link that may give him some monetary income. You would still have your own information in your resource box at the end, so people can click to your website, as well. Think about what the website publisher you write to will get out of the exchange and find a way to make his or her life easier.

Other tips he gives are to read ‘Frequently Asked Questions’ to find out what people want to know about in terms of popular topics. Shane discusses how to make a viral ebook based on a FAQ niche that can be passed around. If there are frequently asked questions on a topic, it is a sign that the topic has an interest, as well as, there may be an interest in some guide or tutorial.

In addition, I like the sample autoresponder examples he uses with different ideas for a signature file at the end of one's article. I think he is very good at showing how to integrate a couple of affiliate links without being pushy. He recommends sending people to opt-in to a mailing list as part of your signature file.

Another section I found useful discusses how to create checklists and use them both for your website and in articles that lead back to your website. People like checklists. Shane discusses how to use these. They also help break through writer's block or paralysis because you can have a list of steps.

There are ideas given about utilizing both 2-tier affiliate programs and residual income programs that will help you keep you earning as your articles circulate around the net. Shane gives some interesting suggestions on types of sites that work for this.


I also like that Shane gives an example of a flop he did of an unsuccessful attempt at marketing. He analyzes it and compares it to something someone else wrote he feels was better expressed. It is a very interesting study covering various ways to get your articles noticed and published. I publish articles regularly but learned some valuable tips from this ebook.

Dee Cohen is an author and publisher at http://www.socialsitesmarketing.com/article-writing.html; you can visit to learn effective ways to gain traffic by writing free articles.

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By Damon Smith

Everyone in online marketing or affiliate marketing, earning an income, has to research all over the internet to get the information he or she needs to succeed.

I have seen people spend hours, days, weeks, months, and even years just to come out making little or no income at all. As a publisher online, for Hailey Comet Weekly, I have met some of the most powerful people that have made thousands, even millions of dollars with the time they have been online.

Some have done it in as little as a few months and then retired. Then you have those who work very hard every day, no matter how much they make to help others to do the same. Do you remember when the doublers programs hit the internet and people made hundreds even thousands over night? Do you remember what happened within two months of them hitting the internet? People that were dealing with Storm Pay were stuck holding an empty bag because they went under and all kinds of trouble broke out.

The only true programs that make money are ones that last. There are very few of these. One that has made it to the top is Success University, because of the people behind the program, not because they have specials all the time, but because there are REAL people to talk with and to learn and teach you. I have met with people that joined the so-called PAS program and paid out $3,900!

In addition, most of them did not get anything from it. Do you know why? Because there was no one to teach them how to market the program, to make a profit, and they ended up being burnt!

Look at this link, http://www.damonday.net

If you take the time to read it, you will not only see that this group of master marketers are online to help you make a living , but also to teach you how to talk with others in a way to make them buy from you, and learn to work together as a team.

Success University is just what the name stands for. They have been online for quite sometime. The companies that I own depend on the things that I learn online. I would only suggest what I know will work to my own list of people, and not something, that is gone the next day.

My own list of people in my newsletter trust me because they all know, over the past 9 years, that when I have something to tell them it is only the truth and not something that will break their bank accounts. I have been called "The Howard Stern" of publishing and my newsletter is in most of the biggest Co-Ops and directories and forums. The reason for my success is because of people like Damon Day (It is funny we both have the same first names)

However, a "FLY BY NIGHT" company Success University is not. Some of the biggest companies there are back it. It is not just for people who are into affiliate marketing but also for people just starting out online and do not want to lose a lot of money. I will tell you from the start that it takes money to make money. This one company can take your funds, and turn it into something to be proud of. Right now, they are running a $2 14 day trial offer, and the monthly cost is less then a night on the town. So do not miss something that will give you everything you need to earn online.

So take five minutes of your time and look. It will surprise you to see what some people will do to help others instead of just thinking of themselves and what they can get out of people that don’t know any better.

Example: http://www.damonday.net

If you talk with Damon, tell him that I sent you to him so he will know that after everything we have been through, I still believe there are good people online!

Damon Smith is the publisher of Hailey Comet Weekly eZine that gives you the truth about online marketing and advertising. You can check out his newsletter at http://www.haileyscometweekly.com and get some of the best insight info on how he went from nothing to earning thousands a month by helping others.

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By Ian Simpson

One of the most effective forms of low-cost Internet marketing is using email to reach a targeted audience. While email marketing has undergone changes over the years, in particular, the outlawing of spam email, it still has great appeal and is one of the most widely used internet marketing techniques. It is quite simply the best way to keep in touch with your customers on a regular basis on autopilot. Providing you respect the spam laws and use email properly, you will have a trouble-free email marketing business.

Email marketing is more commonly associated with the use of an autoresponder service. It allows you to import your email messages into the autoresponder and send them out to your customers at a fixed date and time - you could have a series of messages sent over a period of weeks, months or even years, if you wanted. The exciting thing is that once the autoresponder has been set up, that part of your business will run hands free, allowing you to concentrate on other important things.

The costs associated with an autoresponder vary considerably from free up to $100 a month. Try to avoid free autoresponders where possible, although they are free, they come at a price! The price being the restrictions on usage, and they will nearly always carry an advert of some sort on your message, which can distract your recipient from the real reason, why they have received the message. In addition, it is not necessary to pay a silly price for an autoresponder, big companies may want to pay top price because they can afford to but as an individual, you do not need to. Excellent, cost effective autoresponder services can be obtained from aweber.com or getresponse.com. These are web-based programs so they will work for you 24/7.

You could of course, use a desktop-based autoresponder such as Mailloop. This type of program is a software application installed on your computer and it allows you to manage your email campaigns from your desktop. You need to be aware that you will need to leave your computer running all the time or else you will not be able to receive or send emails automatically. However, it is a great way to have a series of autoresponders for a one-time payment and no recurring fees.

So, having decided on using autoresponders for your email business, what do you do with one? Well, building up a customer database should be a priority. Initially, you will want to create a form for your website that allows potential subscribers to insert their details. When they agree to subscribe, they enroll automatically onto an email course that you will have loaded into the autoresponder. The course can, as long as you want it to be, sent automatically over a period of time - this is where the automation of your email business will come into its own. It is essential that any information you send to your subscribers is of value and instructive. It is no good sending rubbish; you will lose your subscriber quicker than you got him! Quality email courses you can use are found in the Turbomembership.com.

If you offered a 14-day email course on internet marketing, for example, then you could provide links to various marketing ebooks or resources. In each email would be a link to a different ebook. Of course, each link would have your unique affiliate code. The unique Turbomembership.com affiliate program provides quality marketing ebooks and software scripts that you can re-sell at 95% commission.

This is just one of the many ways you can use autoresponders in your email marketing business. Finding and using the right autoresponder service, setting up your autoresponder, and loading, it with quality information is just the tip of the iceberg where marketing is concerned. However, it is a good place to start and gain the necessary experience for future marketing projects.

Ian Simpson reviews and writes about software and informational products on the internet. Great marketing resources can be found at http://information4income.com/sfpr.

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By Obono John

You are ready to launch that new product or promotion. You are really counting on a piece of advertising copy to come through for you.

You are looking for stellar results! In addition, you are determined to do everything in your power to get them. This means surveys, thorough testing, and ongoing refinement of your ad copy.

Hold the phone!

You finish your draft and run it through this 12-point inspection. Cover all these basics, and you can be certain you are off to a running start.

1 – Do You Have A Compelling Headline?

Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you are selling to keep reading? Remember, your headline is the ad for the ad.

When I write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I will pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 – Are Your Headlines Pleasing To The Eye?

I most often find that headlines work best when centered on the page, and present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long, top headlines tend to reduce readership, but if they help qualify more effectively, they can improve sales! Try them, but look for ways to modularize the text using punctuation and spacing so your readers do not suffocate trying to read them. Sometimes a long, top headline needs to be two or even three separate headlines.

3 – Is Your Opening Provocative & Arresting?

Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.

You are looking to build enough momentum and interest to convey the points necessary to generate a greater desire for the product than its price. The higher the cost of the product, the more words required.

4 – Are You FAB Balanced?

You must focus on painting a picture of your prospects future life, because of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?

Does it show how to achieve these outcomes with concise descriptions of the features and advantages that will deliver them? Your ad copy must strike a balance between emotion and logic if it is to be effective.

5 – Are You Creating Excitement & Enthusiasm?

Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 – Is Your Body Copy Highly Readable?

Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Keep paragraphs to a few lines. Use words that are comfortable and specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 – Do You Have High ‘YOU’ density?

Remember to use the words ‘YOU’ and ‘YOUR’ to the hilt. Your reader is auto-translating to ‘ME’ and ‘MINE’.

8 – Are you speaking intimately?

Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 – Are you inspiring the reader’s imagination?

You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, and reality. Daydreams enchant, and emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, and specificity.

10 – Do you offer proof?

Specific testimonials and convincing guarantees worked into your ad copy are essential.

Obono John is the owner of http://www.butterflymarketzone.blogspot.com, The Viral Marketing Experiment.

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By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. It is the essential part of your online success on the Internet.

You have to take into consideration the following:
1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend, and backend

Each step plays an important role to your success in your Internet Marketing Strategy Planning. If you miss one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Find a large and easy to reach niche market to promote your product. From here, you can go to Free Keywords tools and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food For Sale”, when you search that on Google, there are actually 5,650,000 which is seriously not a lot of competition but you also have to check is there a demand for it by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that demands it.

Example the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat.”

3. Setup your website.

After you have decided what product or service you want to sell online, you would want to setup a website to promote your product. The best way to do it is by creating a Blog talking only about Dog Food that is for Sale, because Google and Yahoo search-engines love Blogs so much. You virtually get listed just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be ‘cached’ into the search engine.

4. Have great sales copy (your 24/7 sales man).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term sales copy, I was totally stunted how important it was to have a sales copy.

Depending on how good your copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you can try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

This is another important step that many do not have. It is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested to know more about what you are promoting in your opt-in page. This is a way to build your email list, and keep, and send them information or promotion products to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website easily. The good thing about Blogs is that you can ping the search engines to spider your site easily and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive and keep on driving traffic from your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see great massive results after 3 months upon setup. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://GatherSuccess.com. Get the right Internet Marketing Strategy for your Internet Business with our free resource of Tutorials, Video and much more...

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By Shane Hunte

Why is article marketing so great? Why do the greatest marketers on the planet employ this method of marketing?

The greatest remain in the front seat because they know what works. The fact that they continue to use article marketing as one of their main methods of marketing shows. You guessed it, article-marketing works for them.

The possibilities for your articles are endless. It is an investment of time and not money, which makes it cost effective. All you need is patience and commitment and you will succeed with this marketing method.

The greatest marketers use this method because:

It is cost effective. Actually, let me tell you plan and simple, there is no cost to do this, it is free.

It builds credibility and expert status on the internet on any subject there is under the sun.

It drives floods of traffic to you promotions.

You reach a laser-targeted audience with you articles.

This method proves to give you quality back-links to your website, and subsequently, raise your website rankings, which equals more traffic.

These are just previews of the wealth that article writing can bring to you. Although these are not all the reasons, these should be enough reasons for you to use this method of marketing.

The most successful people have one thing in common; they copy the best, as we can see, the best marketers all said yes to article marketing as one of their most frequently used internet-marketing methods.

What is the magical blue print for writing articles like the big guns?

Here is the step-by-step blue print that the greatest use to build their articles at lightening speed:

Step 1. Plan your article.

This may sound elementary but very few people can write articles and they try to skip this step entirely.

When you plan your article, it makes it easier to write on the topic that you choose. You need to dedicate time for this step because it is the doorway for the other steps to follow.

Step 2. Brainstorm your article topic.

What are you going to write about and why? Do people want this information? Can you solve a problem that others have? Asking yourself these questions coupled with a little research can get you a long way.

Step 3. Brainstorming your article points and organizing them.

You have a good topic. Now, what are the points that you want to discuss on that topic? Organize these topics into the order in which you want to hit on them first, and then expand on it.

Step 4. Write selflessly about the topic to give quality information to your readers.

This often separates the good from the great. People want information that helps them solve a problem. We usually get the wrong idea with this form of marketing and dive into a sales letter for a product we promote.

You are not promoting a product right now. You are trying to build your credibility in the minds of readers.

This will make them trust you more. They will be more open-minded to your recommendations for your promotions. Sales letters not only will it turn off readers, it also turns off publishers to post your articles on their sites because it is not of value to their website traffic.

Step 5. Double check and triple check your article for mistakes.

You do not want your articles filled with spelling errors and other major or minor mistakes because this will make people not like your writing.

Publishers will review your pieces. If multiple errors show, then it will not be submitted to their audience.

Print out the article, read it aloud, and pass it to a close friend to read it for you, and provide and objective opinion on what they think about your article. Two sets of eyes are better to find mistakes. Use the feedback you get to write better.

Now that you have a simple blue print to follow, consider using it to write articles. Article marketing is the lifeblood for many great marketers out there and you should make it part of your marketing plans. It continuously adds $150-$200 a day to the pockets of those who use it. Maybe that alone could be your motivation to try.

Shane Hunte is an experienced internet marketer who makes a full time income online. If you to would like to learn the simplest way to make money online then learn article marketing. Go to http://www.internetrevinue.com/Jim_Edwards.html to find out everything you need to know today about profiting fast using your own articles.

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By Andreas Sundstrom

Running a traditional brick and mortar business with an online presence, is one very good way to make a part of your living online. However, for the purposes of this article, we are going to assume that you do not have your own business. Therefore, I am going to discuss two of the biggest online moneymakers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity built around a network-marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades. The basic idea is that you recruit two or more people, who in their turn recruit two, and in this way your efforts, (at least in theory), are greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is it sounds so good on paper - excessively good. Most people who join with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what mlm’s are all about - even if they try to tell you differently -, is not at all a simple process. There have been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

To further complicate things, this business model is also based on you paying a set monthly fee - whether you make any money or not, which means many people who start this kind of business actually end up losing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can make life simpler for you, as the merchant usually takes care of all shipping and customer support issues. Amazon.com is probably one of the most well-known (and respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant. When these people buy something, you receive credit with a certain percentage of the sale.

Contrary to network marketing, acting as an affiliate marketer, is generally free. There are certain companies that have a hybrid structure between network and affiliate marketing, which require you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join. I would personally stay away from those using their affiliate programs as an income generator, in its own right, or "affiliate sharks”, as one marketer aptly named them.

Affiliate programs are a great way that anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

However, there are certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program, and promoting it to the right people in the right way is an art form in its own right. The people who are good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliates marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques “super affiliates” use on a day-to-day basis.

Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website http://www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

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By Jeff Neil

Usually when we think of multilevel marketing, what comes to mind is recruiting. We try to find people who want to earn money from home, and then convince them to join our opportunity. Convincing is the key word here. Nobody wants to join a convincing business. However, that is what we do in our industry.

Then we wonder why we have a hard time building a solid organization.

Initially, people join an mlm opportunity for the money. I mean, that is why we do this, for the money right?

Maybe.

If you look at the leaders in this industry, and in your own organization, I mean really look. You will see they offer something to their downline more than just “How to Make Money". Because the ‘how-to's’ can be found in your local bookstore, or even the public library.

Sorry to tell you, but just the "how-to's" will never be enough.

One of the things your leaders are doing is they are busy climbing the mountain. They are going on ahead of the pack. They make sure the mountain is safe to climb. While you are climbing that mountain, your leaders are encouraging you. As if to say "Yeah, you can do it, if I made it this far so can you".

Your leaders are also yelling down to you, they are pointing out where the rocks are. In addition, giving advice on how to go over the rocks, or under them, or around them. A great leader will even try to get you up the mountain even higher than the leader is.

Remember, MLM is certainly not the only way to make money. Just watch late night television.

Pretend you watched some infomercial on TV, and ended up buying an ATM machine, or some Internet Kiosk Thingy. Are those companies going to do all the stuff your upline does? No. They will not, "because they don't care about you.” However, your upline does!

It is this extra attention. The caring leadership. The built in self-development that appeals to so many people. In addition, do not forget, people are becoming more spiritually aware than ever before.

I am not talking religion here either. People are tired of the corporate, do not give a damn rat race, tread mill, life they are living. They want purpose, and passion. People want to feel good inside. They want to feel important.

Like they belong to something, a movement. In addition, they want to feel that what they are doing with their lives is of value to other people. Because when you uncover all the B.S., people, almost all people, are really, nice.

So let us point this back to you. I know you are a nice person. However, what can you do to inspire people? If you can inspire others, you will set yourself apart from all the other, "please join me" net workers.

In addition, you do want that, right?

So first, forget about the money. The money will come. However, stop focusing on it when you are dealing with people. Think about your vision, and all that when you are alone.

Pretend you are doing mlm free. As a volunteer thing. Alternatively, charity. Ask yourself why. With the money issue gone, why would you do mlm? If you cannot find an answer, you are in the wrong industry. Go sell vacuum cleaners or something.

Because if you do not love this, if you do not feel this business, people will not follow you. In addition, you will never be able to grow much of a downline.

Find the desire to be better, to do more, to grow as a human being, and to bring up as many people as you can along the way. Think about how you can give increase to everyone you meet. Even if you have no intentions to do business with them.

Think about what your purpose is. It does not have to be to save the world, just something you feel very strongly about. In addition, how being in the network marketing industry is helping you with your purpose.

In addition, you need to have confidence. Yes, things can get scary. However, just do a tiny little thing you have never done before. Something small that you know will help you or others. Then do just a tiny little bit more.

All those little actions will become big actions. You will build your confidence and be someone who takes big actions.

If you think about it, you already know what to do. Because growing yourself and others is a very natural thing. Just allow yourself to do it. In addition, fine-tune it as you go along.

Jeff Neil is a tattooed, bald headed ex-cop who sells candles in his spare time. However, you do not care about that. What you might care about is how to be a leader in this industry. Find out at his mlm blog http://www.4mlm.com/category/mlm-leadership/.

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By Jerry Oakman

Fact number 1: Kids in high school are making thousands of dollars every month with AdSense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing AdSense ads on their web site or blog.

These are just some of the “super AdSense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting AdSense sites.

Anyone, any age, and gender can become money generating AdSense publishers, as long as, he or she has what it takes. How does one go about this Internet advertising?

Writing articles for AdSense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles are now the latest in marketing buzz.

Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals.

Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why do not all these web site owners write and submit their own articles, if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them, and get targeted traffic to their websites. They get the services of those who can spare some time to write the articles that can cater to their site purpose, and still turn out good quality and unique work.

To get into the AdSense marketing business, to start earning some good cash, ask yourself, did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners who want to make money online and do it from home.

With the boom in the AdSense market comes the need for sites to want fresh, quality, and original keyword rich content.

This way, web site owners can have a steady supply of articles with the proper keywords that relate to their site contents. The result of this is in the sites page rank when indexed by the search engines.

This, in turn, gets more AdSense ads to show above, below, or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword, or phrase rich articles with links to your website in the resource box.

Then build a website or web page with targeted keyword or phrase rich, original content for the targeted traffic that originates from the articles you wrote. Finally, you will have Google AdSense ads that are targeted to your keyword or phrase rich, original content site where visitors will get to visit when they come looking for information.

This is a win-win situation, if you think more about it. It is a favor for persons looking for quality content and information. It is a win-win for the persons writing the original content articles. In addition, also for the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales, but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

Therefore, who else wants to start earning money with AdSense? You?

Everyone. Anybody. Internet marketing has many opportunities wide open for this group of people. Writing articles and using AdSense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better, not be left behind the many who are making millions already.

Visit: http://adsense.awardspace.biz

Jerry Oakman webmaster, SEO specialist & internet marketer from Y2K, some of his "must see" projects are:

http://adsense.awardspace.biz
http://articles.awardspace.biz
http://directories.awardspace.biz

where you can find free FFA, eZines, article posting & SEO news, eBooks, viral stuff, internet marketing tools, video tutorials, current eBusiness information and more.

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By P.V. Reymond

In Internet Marketing, many tools exist to build your business or increase your income. You can find lots of software, books, or videos, but you have to know how to use them.

Before you begin to use them, you need to have clarity. There is a tool you may not know very well. It is the most powerful tool that we all have; it is the mind.

Nothing can compete with your mind. You have to use it well. With your mind, you will be able to control everything. Did you know that Yoga experts can stop the beat of the heart or have surgery without anesthesia? Maybe someone does not believe it but it is true and in Internet Marketing, it is the same. If you are using your mind in the right way, you will get good results, and you will have a high percentage of success.

In order to achieve your goals you need to concentrate and have a clear vision of all the ways you have to travel. You have to create the conditions for good concentration, removing all marginal distractions possible, and ignoring others.

It is important to prepare a long-term plan, and divide it into levels, and each level into a systematic process. When you achieve level one, you go to level two, and so on. In this system, your mind plays a fundamental role because there is no software able to build your system. You are the only one that can build it, because you know what you want and where you want to go. This is the point; your mind is your guide. It controls the whole process and it is stronger than any other tool you have.

The essential thing is to maintain an attitude of mental activity, and to avoid anything that will reduce this and make you passive. Thinking and applying systematically will help you to grow; you will discover the power of your mind. Train your mind.

Do not be afraid to make a mistake. Remember, nobody learns from the mistakes of others; you have to try to believe in you. Put such fears to rest! You only have to think, think, and think; and in this way you will learn how to act and how to do everything right.

It is obvious you will have to face some problems traveling along your road. Then your mind will come to help you and you will find the solution in a short period. A powerful mind accomplishes results in the shortest time and with the least amount of wasted motion.

In order to be successful in Internet Marketing you have to focus your niche and to pay close attention to it. Ask yourself, what am I looking for? Keep it in the background of your mind and search for the answer. Knowing everything about you and about what you want, will help you to develop your business.

Keep your mind free; keep a sharp lookout, at every point, to see that you build into the foundation only those materials and that workmanship which will support a masterly structure.

Everyone has difficulty in the concentration of attention, workers in business and industry, students and even professors, complain of the same difficulty. Attention seems in some way to be at the very core of mental activity. Therefore paying attention to your niche and working only in this direction is crucial.

Using your mind as a tool is the most effective factor to be successful.

Copyright © 2006 PV Reymond.

P.V. Reymond is a marketer that built his business alone. He was growing inside the crowd, studying and learning how big marketers treat their customers, and how customers want to be treated. He came out from the crowd to teach people the whole process in how to build a profitable Internet Business with his Free Internet Marketing Education. If you are not making money online or you want to increase your income, then you should visit his site http://www.pvreymond.com.

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By Jennifer Green

Although social bookmarking might be something you've only just come across, it has in fact been around for a few years. It's certainly getting more popular every day. If you're involved in Internet marketing, it's also a great way to help generate traffic and page rank to your site. The sooner you learn about it, the quicker your Internet business can benefit.

Put simply, social bookmarking is a way of saving your favorite URLs online. You probably have a "Favorites" folder on your computer. Social bookmarking is just an online version of that. The main difference is that your social bookmarking favorites are publicly available for anyone to see. The big question is - how can this benefit your business?

If you do a Google search, you'll soon come up with a list of the most popular social bookmarking websites. Look at http://del.icio.us, which is one of the most popular. Once you've joined the social bookmarking site, all you need to do, is to start adding your URLs. With each URL, you also add a list of tags, or keywords, so that people know what that URL is. So if you have bookmarked a site about dogs, for example, then make sure you use the word "dogs" as one of the tags.

You can also choose to make the listing public or private. Use a public listing, if it's a website you want other people to find, such as your own website. A public listing will also show other information, such as who created the bookmark, when, and give an indication of how popular that particular keyword is on the site. You can use the private setting for other URLs that you will want to access while you're traveling around, and do not have access to your home computer.

In some ways, a social bookmarking site is like a search engine, except that it only searches entries on its database. The good part about that is that the only sites other people recommend are listed. It's easy to find a list of sites on any topic that might interest you. Type in dogs, for example, and you will see sites that other people have recommended.

For Internet marketing purposes, you would add your website to you social bookmarking account, pick your main keywords and use them as tags, and potentially generate traffic to your site. Another idea is to have a link to your social bookmarking account from your blog page, so that people can see a frequently updated list of your recommended websites about that topic. You also get a backlink from the social bookmarking site to your website, which helps to boost your popularity in the eyes of the search engines.

For optimal results, you should open as many accounts on different social bookmarking sites as you can. The only problem is that posting your website to these accounts can
become very tedious, especially if you have a large number of websites or if you are adding the bookmark to a large number of accounts.

Recently, a new Wordpress plug-in has been released to eliminate some of this tedious work. It can automatically add bookmarks to all of your bookmarking accounts, hands free. I highly recommend this great time saving tool to anyone who wants to take advantage of social bookmarking without spending hours bookmarking his or her pages manually. Check it out here http://www.autosocialposter.com

Social bookmarking is only in its infancy, and will probably develop in ways no one could even imagine. There is no doubt it is a great way to get traffic to your websites, so what are you waiting for?

Online marketer Jennifer Green has fast become an expert on the benefits of blogging and social bookmarking. If you are looking for an automated bookmarking solution for your blogs, check out http://www.autosocialposter.com.

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By Lisa Packer

You absolutely must trigger an emotional reaction with your copy, if you intend to get response - whether you are looking for a lead or a sale. It does not matter whom you are marketing to, either: Business - to - business sales are still decided by human beings, just like consumer sales. All human beings buy on emotion.

With that in mind, here are seven ways to trigger emotions in your copy:

1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. That message will be remembered much longer, as good stories are hard to forget.

2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.

3. Stimulate all five senses. By merely describing the sight, smell, feel, sound, and taste of something, you make it real to your prospect. You mentally transport him to where you are - or transport your product to him. He will be aware, engaged - and emotionally involved with what you are telling him.

4. Promise benefits. Show him what you are going to do for him. Tell him how his life will be better, how time will be saved - and what he will do with that time - by using your product. Let him know, "What's In It for Me."

5. Use power words. Give your copy punch and excitement by using action words and vivid descriptors. Avoid all forms of the verb "to be." Show your product or service in action, and it will impact his heart.

6. Use a friendly tone of voice. Speak directly to your prospect, and sound like you are talking to a friend. Read your copy aloud and see if it passes the "barstool test." If it sounds like you are talking to the person on the barstool beside you, this is good. If any line or sentence makes you stumble, rewrite it.

7. Be honest. Banish all hype and half-truths. Emotion is conveyed subtly, and so is dishonesty. The same prospect "radar" that will pick up your passion and sincerity will also sound the alarm if you are lying. Your prospect will catch on, and you will lose him.

Use these tips to trigger honest emotion in your prospects. If you combine them with an offer that truly brings value to his life, you and your prospect will both be winners.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer, author of "The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers," specializes in copy that does just that. Get a FREE copy and explode your response rates at http://www.lisapacker.com today!

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By Ove Nordkvist

How should you approach affiliate marketing to give yourself the biggest chance of success? Is it possible to make big money as an affiliate marketer? If so, is it difficult?

Well, many people make it difficult by choice. Here are a few things to keep in mind.

As in any business, it is very important to have a solid business plan. Creating and executing a detailed plan can be the difference between a growing bank account and a failure.

It makes no matter if you are going to promote a service or a product. You must be 100% certain, that the company is able to deliver as promised. It has to be a prior issue for the company, to satisfy your customers. You must be convinced that the company will support you in any way to achieve affiliate-marketing success.

A major part of your research and evaluation of companies and products must be for you to try the products or services for yourself. You have to rate them objectively.

Would it be possible for you to recommend them to your friends and family? Be honest, would you recommend them just as a favor? You cannot successfully promote anything of poor quality.

The next important step in your investigation is to find out the success rate of the company. You need to get information from affiliate marketers that already are associated with the company. Did they get all the necessary support? This is essential, if you cannot get full support from the company, you will have a steep hill to climb.

Affiliate marketing is a business where you have to connect with your visitors. Therefore, you must develop your writing skills. You have to get your visitors to trust you. Once they trust you, they will follow your recommendations.

This is what successful affiliate marketing is about; you recommend a product or a service, which you have tested and evaluated. You convince the visitor that he needs the product or service, he click at your affiliate link, and then the merchants do the actual selling.

Now you are set up to begin your new affiliate-marketing career. It is wise to give yourself some more preparation. Read everything there is to read about the company. Learn everything about the products or services.

Get some books and courses on how to start your own business.

Affiliate marketing is a serious business. You have to treat it just as you would a traditional business. That is, if you really want to succeed, and make a serious income from your business.

Take advantage of Ove Nordkvist's knowledge. At http://www.small-biz-ideas.net, you will find free tools, free business courses, and informative articles. Visit http://www.small-biz-ideas.net/affiliate-marketing-ideas.html to find an affiliate marketing ideas tutorial. Get your complimentary copy of an affiliate masters course.

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by George Marshall

Article Writing As A Marketing Tool

Whether you are targeting a niche market or a wider more general audience, one of the most effective tools to reach those interested in what you have to offer is writing and submitting articles concerning your particular craft. Article marketing is a great way for the average person to do some great things with their marketing efforts. One effective reason is that it allows the marketer to project the writer's own business ideas, values, and expectations into the article itself. It gives the reader a 'real sense' of the writer's character, thus establishing an immediate bond or sense of trust. It instills confidence in the reader for the writer, product, and or service. At the same time, it can also reveal character flaws in writers of poorly written articles. The fakes will eventually make themselves known. Anyone who knows something and can write, or even pay someone to write for them, can use articles to their advantage. Here are a few tips in writing an article that will attract the most readers.

1. It will help your sales if you keep your articles short and to the point. As the clich goes, long enough to cover the subject but short enough to keep it interesting; 500 to 750 words is long enough to give your readers information they can use and implement instantly and still be short enough not to bore them.

2. When people read articles, they want information they can put to use immediately. I have found that if you are targeting the Internet Marketing niche, your articles will get a better response and you will make more sales if you give people a plan they can use to make money from your article. If you are writing the article for a niche market you want to sell to, explain the benefits of your items, and explain how the readers can use or apply them to make their lives easier, get things done faster, or explain whatever it is your items do.

3. One of the most important parts to your article is your article title; it can make or break your article. Describe in your article title what the article is about or what information it will disclose. Example, if you are writing about how to prepare good quality and quick 'after work' meals, you might compose a title such as "5 Easy And Delicious 'After Work' Meals You Can Fix This Week." Not perfect but you get the idea.

Article writing works as a very effective online marketing tool because it goes hand in hand with learning to market yourself as your primary product rather than focusing entirely on a particular business or program.

To help you along with your own efforts with articles here's a fewer resources I highly recommend:

*ArticleBuilder.Net A very useful article building tool to help in the formulation and mental stimulation for ideas and the actual creation of the article. It has a very large database of articles to draw from.

*ArticleMarketer.com A very useful service that will submit your article to 30,000 publishers

* EzineArticles.com Hands down the best directory to submit your articles to for maximum exposure. It has a strict "quality" policy too so once you are in; you gain some instant credibility. You have to live up to it with each subsequent submission too...and I am listed as an Expert Author. Sweet!

The Value Of Forums As A Marketing Tool

Another extremely effective online marketing tool is the use of online business or general information forums. Simply put, recognition as an expert in your field leads to acceptance and respect, which in turn leads to Sales! One of the fastest ways to become recognized as an expert is to offer helpful and valuable posts on a regular basis in forums where your target market or audience gather.

A forum is an online community for discussion among Internet users, used by some of the best Internet marketers in the world. It is also a training ground for the up and coming. It is a place to share ideas, find answers, solve problems, make friends, and develop partnerships. It is also a support system or resource for most any business, on or offline.

It is no secret, but takes some longer to learn than others, that to be successful you must market yourself first. Forums are the perfect place to promote yourself and yo