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Whenever we hear of internet confrontations, we think of crazy people online doing whacky stuff. That is not always the case. "Internet beef" is among the bulls with extremely sharp financial horns. Yes, we're talking about the top internet companies "on steroids" ! Google, YaHoO, Microsoft, eBaY, MySpace and the underdog slowly taking over- Facebook.

MySpace is reported as losing a slight grip on new user signups, due to prohibiting it's users from promoting their URL addresses and e-commerce business on their personal pages. Savvy web publishers desire to utlize the power of MySpace, not just to ask people to buy something, but it's also a great backlink from MySpace to have your domain name linked to. If you go to Alexa and type in MySpace to view their traffic rank, you'll see that it ranks at 6. A ranking of that number on Alexa simply equals out to be well over a billion times over in logins, logouts and new user signups daily. MySpace also prohibits the use of widgets in loading your personal content into and placing it on your page. If you have any kind of affiliate links, Google ads or anything that generates income for yourself, your MySpace account will be instantly deleted.

Google is reported to have bought more companies. Their secret plans are to create search engine friendly widgets, so that they can embed and offer these tools to users of the affiliate-owned companies they have been purchasing left and right. As Google knows they are late, Facebook has Google by the balls in creating social networking applications so that users can increase the social networking effectiveness of their personal pages. And, if you think about it, Facebook will soon have MySpace on its knees. Today, Facebook offers over 8,000 widgets. Google plans on firing back soon with their new social network called "Open Social".

These companies are all at war to grab our loyalty. They offer so many free services. If you look into the deeper picture, the more free stuff they offer, the more ad revenue they generate for their company. If you think hard enough, the same ad revenue they generate, you can too for yourself. How so? They use Google Ad Sense & affiliate links just like everyone else. The key is to network with people, use free widgets to syndicate your content, write good search engine copy, signature forums with your URL links, build many personal social pages and backlink them with your content. More content equals more traffic which equals more money for you, just like how the big boys do!

Shawn Drewry is the CEO of http://www.DrewryOnline.net

He was born & raised in Brooklyn, New York & has been in the working world for 10 years, including corporate America. As much as he did well in his jobs, someone somewhere he worked with or even the employer themselves found some reason to wrongfully terminate him. He has learned the hard way to become an independent person, breaking the shackles of traditionally following the working class.]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_WBr_284/user/index.php
Imagine, what would your life be like now if you had had the opportunity to partner with companies such as Microsoft or YouTube from the very beginning? Well, with eBay as a Fortune 500 Company and My ShoppingGenie as a Certified eBay Partner, the possibilities are beyond comprehension. Why not take 3 minutes right now, and View a Powerful, 3 minute, Video Presentation!

What is a "MyShoppingGenie"?
MyShoppingGenie proprietary technology is revolutionizing the eBay shopping experience.

By conducting a web search using Google, Yahoo, or Microsoft Live, AOL or any major search engine to conduct a search, eBay's MyShoppingGenie 'appears' and instantly displays the items that are available LIVE on one of the world's most popular internet destinations...eBAy.

The shopper then clicks on their Genie and enjoys a streamlined shopping experience. And here's something of interest, they are giving these Shopping Genies away for free.

The eBay affiliate program has paid an average of over $1 million a year to each of its top 50 partners and is considered the most innovative and successful affiliate programs on the Web!

Business professionals and entrepreneurs worldwide are taking note of this new technology as well as the income opportunity that can run passively in the background.

Can you imagine getting paid to give away FREE, Proprietary, Patent Pending, eBay Certified Software that connects Buyers to eBay Sellers and getting paid directly through eBay's Affiliate Program without having to ever sell a thing?

Here are the highlights:
 
MyShoppingGenie is now in Thirty Countries!

You DO NOT have to be an eBay Seller to make BIG money using eBay!

eBay will pay you for every new eBay customer you send them, plus 50% of the revenues on every sale generated through this software. Not just once but each and every time a sale happens - FOR LIFE! It's like having your very own ATM on everyone else's computer. I truly believe that there is no easier way to make money than to give away something that every bargain hunter will love to use.

Why Everyone Wins:

*Sellers win through more exposure to their items and services.
*Buyers win by getting the best bargains at their fingertips.
*eBay wins through more traffic and more sales.
*You win by taking advantage of the eBAy brand and worldwide presence.

This is a real home business with a SUPER AFFILIATE PAY PLAN with unlimited software downloads.

Video Presentation: http://www.mymarketinggenie.com/marcusur
Get Your Genie:     http://viralurl.com/AllYouWantTraffic-com/msg
Income potential:   http://www.netuniverseincome.com/

Mark A. Shrago enjoys showing people ways to increase website traffic.
http://www.AllYouWantTraffic.com]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_WBr_284/user/index.php
By Steven Gerber

If you want to produce a profitable web site, then affiliate programs are the ideal approach.

Certain affiliates of companies or corporations are looking for help regarding their marketing. The affiliates' money weighs greatly on the commissions taken from the players’ registrations, and most often; these affiliates do not know how to carry this alone. Thus, they need an instructor to get the proper methods in affiliate programs.

This instructor is the internet itself. The affiliates, who study the procedure, simply visit the web sites and search on the programs concerning affiliate marketing. These web sites along with the programs are presenting the various schemes of marketing that the affiliates can apply to boost their lower commissions.

These affiliates expect to widen their knowledge regarding marketing, if they will search the web sites further, and the affiliate marketing programs.

For instance, the use of a banner is the largest element of affiliate marketing programs. Then, the web sites and the affiliate marketing programs will detail everything to the affiliates.

The affiliates can utilize a banner on other web sites to employ traffic to the site of their mother company where they are an affiliate employee. This is the main thing covered by the affiliate marketing programs and sites.

These web sites and programs are stressing the use of banners because it performs a vital function in employing traffic on the sites endorsed by the affiliates.

The assistance of banners in employing traffic is very effective, though this is not the sole scheme to augment the affiliates' commissions. The web sites and programs cannot deny the fact of the success it brings compared to the others.

These affiliates are always searching for possible ways to boost their earnings and turn it into bulk profit, to increase their commissions as affiliates. Likewise, they are also finding ways to learn the strategies in marketing their works as affiliates.

Hence, when these needs occur, they immediately search for the offers on the internet that could help them. This occurrence directly means a profit for the websites and affiliate marketing programs owners.

The affiliates, on their own, utilize these affiliate marketing program web sites as an advantage as they look for guidance in boosting their incomes.

There are numerous ways to boost the affiliates profits; ways that are not entirely familiar for the affiliates. These designed web sites increase their knowledge and help them to grasp a deeper understanding, and with this knowledge, they were able to generate more money.

These programs and web sites instruct the affiliates on various things that are concerned in increasing their profits. Through this, it is not impossible for them to accumulate commissions as gambling affiliates.

These web sites and programs have been a great help in boosting the affiliates status in marketing. Even today, these programs and web sites earn more income as they assist these affiliates into profitable commissions.

It is a give and take process, as the web sites and programs feed the minds of the affiliates about the competent marketing strategies and skillsScience Articles, which later turns into revenues or their commissions. These web sites and programs likewise earn them turnovers.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com.

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By Mal Keenan

Increase Your Google AdSense Income with Simple Two Minute and Highly Effective Changes...

I have been adding Google AdSense to my websites for a couple of years now with great success. It is amazing how AdSense earnings can turn into another significant monthly income stream with little effort on your part. Once the ads are added to your site, there is little or no maintenance.

Some internet marketers are earning $100s and even $1000s per day with AdSense. Although I have not reached that level, I have learned a little over the years to make the most profit from the AdSense ads on my pages.

Here are my five most effective ways to maximize your AdSense earnings:

1. Blend the Ads in with your Site - Create colors for your ads that will blend in with the colors on your website. The idea is to make the ads look less like ads and more like another part of your site. To do this, make the AdSense ad border and background the same color as your website background. Also, make the link text the same color as your website link text. This small change should significantly increase your AdSense click thru rate.

2. Place the Ads Correctly - Place the ads in a prominent position on your website, no point placing the ads where they will not be seen by the vast majority of your websites visitors. The most effective places to position your ads are at the top centre of your site and at the top right hand-side. Website visitor eyes tend to move from top centre to top right so anywhere in this area is good and of course, you can find the most appropriate ads to fit well in these areas.

3. Choose the Most Profitable Ad Format - Through testing it has been found that the most effective Google AdSense format is the (338x280) large rectangle. This ad will outperform all the others, but do not sacrifice the design of your website by squeezing one of these ads in where it will not look right. Placing a large rectangle in the centre of the page is more preferable to putting it in one of the side columns where the layout will be affected.

4. Wrap Your Content - Through proper formatting, you can wrap the content of your site around the ads. This is especially effective when wrapping a website article around a (338x280) ad. If you visit any of my sites that have articles on them, you can see how this looks. For instructions on how to do this, go to Google, and search-("wrap text around Google AdSense").

5. Maintain Relevant Content - Although Google's automatic script for targeting ads to the content of your site is often first class, there are times when it does not match the right ad to your content. The way to avoid this is to place good quality targeted content on your pages. If you are creating websites specifically to earn from Google, then make sure to focus the keywords around one topic. Placing various keywords on a variety of unrelated topics will result in untargeted ads on your site.

The most important point when placing Google AdSense on your websites is to stay within Google's terms of service, which you can find on their site. Many people have lost their AdSense accounts through flirting with dodgy practices in order to increase earnings. This may pay off in the short term, but Google will always catch you in the end.

Mal Keenan is editor and publisher of Home Business Tips Newsletter: Latest home based business ideas (http://www.home-business-tips-newsletter.com/). To Find Out What Was My Greatest Lucky Break in My 6 Years of Frustration, check out: Real home based internet business (http://www.freeadvertz.com/).

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By Wayne Van Dyck

There are plethoras of things you can do online and you should know how to do this. MARKET YOUR OWN BUSINESS ONLINE!

Now with the incredible power of the Online World to reach millions of people, online marketing is definitely an amazing tool every business should utilize. The simple fact is that advertising can be very low cost and sometimes even practically free. The ability to get the results of thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever-exploding online world to market their business ventures.

There probably is not a business in existence that would not benefit from free publicity! Properly utilizing free and low cost advertising raises net profits to unbelievable levels! Using any or all of the major online services can help you market your business efforts.

Let us begin with plain advertising. For example, on AOL, they will let you place classified advertisements free! They have a variety of classifications and categories to choose from. By placing some of these free ads, you can generate some quality leads that can turn into sales. If you are an excellent marketer, you could sell something straight from your free ad.

Other services offer free advertising from time to time. When they do charge for classified ads it is usually a very low cost, and they still are a great deal, considering how many people may see them. When you place any ads, you should always "track" your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others are, and you will want to concentrate on these sections and not the ones that were not making any money.

To track an ad, you could make them request a certain "report" for more information. You should give each report different tracking links for each ad. Such as "ask for report #1tv”, this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an order straight from the ad, make them give you order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING MISTAKE!!!

If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that do not provide any sales. ALWAYS keep track of every ad you place. Make a note of what it said, where, and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing. Just repeat these trends and it will help you to make more money!

Would you like to have a name list of several hundred (or even a thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? That would be great!? Well, you can! Moreover, the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by "fishing." All the people registered in the directory and listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it is just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited email.)

The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people. You should conduct split testing on your site. Methods were, you have two different pages, performing the same function but with different copy, so you can tell which one is converting better.

You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler, you can find all the information you can read. Use search strings such as: "online marketing", "internet advertising", "selling online", and so on.

You can also find many books on the subject at your local bookstore or being advertised online.

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30 minutes. It is made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

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by Christian Kameir

Sitemap generator programs can be downloaded from various sources on the Internet. Sitemap generator programs have two fundamental purposes. Sitemap generator programs help surfers navigate a site effectively. At the same time, a sitemap generator program encourages search engine spiders. Google offers one of the most popular sitemap generator programs ever to hit the Internet.

The sitemap generator of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the sitemap generator helps speed up the addition of the web pages of a site to the google listing. The sitemap generator also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a sitemap generator is immediately picked up by google. The sitemap generator also helps keep online information fresh and up-to-date for users.

Visibility is key to sitemap generator

Visibility is a major concern when using a sitemap generator. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize sitemap generator programs. These include firefox and Internet explorer.

An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The sitemap generator makes it easier for a search engine to provide accurate results from web pages they are familiar with.

Who can benefit from a sitemap generator?

A sitemap generator is highly recommended for websites that often do repeated modification of their web pages. A sitemap generator can be used for websites of any size, regardless of the number of web pages a site may contain.

Although using a sitemap generator is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.

Working with a sitemap generator

Most of the available sitemap generator programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a sitemap generator has a specific purpose.

The location or identifies the name of the web page of a website. The line indicates when the web page was last modified. The format for can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.

advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.

Creating a dynamic sitemap generator

Creating a dynamic sitemap generator is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.

The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.

Tips for using a sitemap generator from google

As one of more popular search engines offering a sitemap generator for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.

The google sitemap generator allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding sitemap generator updates. The sitemap generator also recognizes the use of robots.txt files.

Using a sitemap generator is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

Mr. Christian Kameir is the CEO of http://www.colizer.com His web site can be found at http://www.kameir.com.
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By Alvin Phang

Before you decide what to sell on the internet, you have to develop an Internet Marketing Strategy. It is the essential part of your online success on the Internet.

You have to take into consideration the following:
1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands
3. Set up your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend, and backend

Each step plays an important role to your success in your Internet Marketing Strategy Planning. If you miss one-step, you will not be able to see the results you would like to see, as each step is equally important to the other.

1. Find a large and easy to reach niche market.

Your first step in your Internet Marketing Strategy planning requires you to do your research. Find a large and easy to reach niche market to promote your product. From here, you can go to Free Keywords tools and search for niche keywords that have high click through and low competitions.

Example, the keyword “Dog Food For Sale”, when you search that on Google, there are actually 5,650,000 which is seriously not a lot of competition but you also have to check is there a demand for it by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands.

After you have found two or three keywords that you would like to target, you would want to find products that will serve the market that demands it.

Example the keyword “Dog Food for Sale”, you would not want to promote Cat Food, as it does not relate to the topic you want to promote. So find related products like an eBook “where to find a great sale for dog food” or “dog products that dogs like to eat.”

3. Setup your website.

After you have decided what product or service you want to sell online, you would want to setup a website to promote your product. The best way to do it is by creating a Blog talking only about Dog Food that is for Sale, because Google and Yahoo search-engines love Blogs so much. You virtually get listed just 24 hours upon updating, compared to a normal website, which will take at least a few weeks to be ‘cached’ into the search engine.

4. Have great sales copy (your 24/7 sales man).

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term sales copy, I was totally stunted how important it was to have a sales copy.

Depending on how good your copy writing skills are, you can get people to write your sales copy, or simply teach yourself to write one. If you can try to write it yourself, as copy, writing is a very good skill to learn, especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address.

This is another important step that many do not have. It is the most important. Why? It is because they fail to collect email address from their website. With the email address, you can design out your sales process in the next step, which I will explain further.

6. Have a great sales process

With your opt-in page in place, you can use the captured email address and name to follow up with people who are interested to know more about what you are promoting in your opt-in page. This is a way to build your email list, and keep, and send them information or promotion products to sell those products again in the future.

7. Make your website scalable and search engine friendly.

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website easily. The good thing about Blogs is that you can ping the search engines to spider your site easily and you can be listed very quickly within 24 hours.

8. Backend, backend, and backend

Upon completion of all seven steps, you just need to keep on sending backend information to your list from your opt-in emails that you receive and keep on driving traffic from your opt-in page to get more email address to sent out promotions to your customers.

If you constantly follow this eight-step formula for your Internet Marketing Strategy Plan, you will see great massive results after 3 months upon setup. So do the math and start planning your Internet Marketing Strategy today!

Alvin Phang is the owner of http://GatherSuccess.com. Get the right Internet Marketing Strategy for your Internet Business with our free resource of Tutorials, Video and much more...

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by Brandon Hall

As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites Webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and Web companies will become larger.

Over the next few years, expect larger conglomerates to be buying up profitable Websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a Webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into one. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: "Authority sites are sites that have been linked to and referenced on other Web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it."

That definition is one man’s opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, "Hilltop: A Search Engine based on Expert Documents."

The PageRank formula as we know it today was derived from this paper, and the authors, Bharat and Mihaila, define an authority site in the text below:

"We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course, in practice, some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant."

"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers."

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram at: http://www.contentdesk.com/authoritymap that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the "Authority Site Formula."

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site; but if it were, then a typical authority site setup would be something like:

* http://supplies.diabetic-resoures.com
* http://diet.diabetic-resources.com
* http://insurance.diabetic-resources.com
* http://symptoms.diabetic-resources.com
* http://treatment.diabetic-resources.com

Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience, otherwise known as visitor optimization.

What Does It Take to Create an Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ three traits to become an authority site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you should always provide quality and original content. That doesn't mean you need to produce 800-word articles three times a week. Your goal should be to become a news master. You need to be an "authority" on the news happening in your niche.

If you follow the steps and guidelines listed above, then you will be on your way to being the owner of an authority site.

Brandon Hall is a staff writer for Content Desk Publishing Group. Content Desk is teaching people how to build authority sites that will dominate their niche. For a 21-page free guide on creating authority sites visit: http://www.contentdesk.com/freeguide/.

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By Elias Georgi

One of the fundamental choices many new successful home business operators must deal with is how to continue growing their income levels once they have found their way through the initial stages of start up and growth. Expansion of your operations usually involves more space and hiring people to assist in growing their business.

A decision to expand operations cannot be taken lightly. You have been very successful operating your home business out of your home and income has met your expectations, yet you feel there are more opportunities available. These are fundamental decisions every successful entrepreneur must make since it involves more responsibility.

One of the most significant items to consider is the increase in overhead costs; rental of space, additional equipment, additional supplies, and inventory, as well as employees to pay. These are a few of the items to consider as part of your decision to expand your work at home income level.

The increase in sales and revenue must be able to carry these expenses. The first step is to evaluate how much additional revenue must be generated to cover the increased cost. Margin levels may change, so it is important to assess this level as well. Many entrepreneurs fail to ensure there are sufficient levels of margin to cover their expenses and provide them with profit.

Leveraging your business with increased sales is definitely the way to go. With the proper levels of assessment and planning, entrepreneurs will be able to facilitate the success of their initial business to evolve into a large business operation. As you expand, there are items you overlooked that were not factored into the cost of operation.

For example, training of new employees or subcontractors is also considered overhead and missed by many. Training materials, as well as, time to learn the various tasks need to be allocated and paid for. Many employees are there to earn a living, not to build a business. When quitting time comes, they leave their jobs even though there may be customers waiting for service or work piling up. Entrepreneurs who are invested financially and emotionally often have a very difficult time adjusting to these attitudes.

Finally, you may decide to use a bank loan to leverage your business and grow it. Your bank may request income statements and you must be able to show progress financially month over month towards profitability, in addition to paying your loan. Neither the entrepreneur, nor the bank relishes this role as investor; they will sometimes become quite involved in daily operations from a financial perspective.

Managing these types of issues takes more and more time from daily operations and productionFind Article, which also must be accounted for as you expand your home business income levels.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving, tested and proven home businesses. Elias offers proven Internet opportunities and strategies. Visit his Website: work at home business opportunities (http://www.eliasg.com/), he also runs the article directory (http://www.exclusive-article.com/)

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By L. Mills

One of the most important, yet often overlooked, aspects of working at home is setting up an office that increases productivity. You cannot do your best work on the kitchen table, surrounded by household clutter. Here are some tips I have gathered on making your home office space a place you will enjoy working:

1. Set your home office up away from the busiest area of your home. If you have children, you will probably need a dedicated space, because if you are in view of your children, they will demand your attention. It is best for them to understand that when Mommy is in her office, she is working, and only to be disturbed in the event of an emergency. Of course, this advice is meant for older children, who do not need constant supervision. Make sure you spell out exactly what qualifies as an emergency. Because for children, not being able to find a shoe is an emergency.

2. Try to set up your office in a room with a window. Everyone needs a break now and then. It is relaxing to look outside at a tree, the birds, and flowers. You get the idea. If you do not have a room with a window, decorate your office with cheery pictures and things you love. Personalize it. You will want to come there and work more.

3. Arrange things in your office so they are easy to locate and easy to access. A bulletin board with pushpins is a great and quick way to remind yourself of something you do not want to forget. Have paper, ink, staplers, pens, pencils, and Post-its close by. Place a bookcase close by for books that you may need for your work. Try to pick up after yourself every day, so that your office does not become cluttered. It is hard to work in a messy environment. You will lose things, and you will not be as productive.

4. If you must have a phone close by (your children are away or in school); then by all means, have it close by. But when possible, leave the phone outside the office. It will be an easy excuse to stop working. But mostly, it is difficult to be productive when there are constant interruptions.

I am the work at home mom of three great girls. My blog, Work at Home Mom Revolution offers support and daily job updates for those seeking to work at home. http://www.workathomemomrevolution.blogspot.com/

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By Steve Renner

One of the more important ways of increasing affiliate marketing bottom line and sales is with product recommendations. Many marketers know this is one of the most effective ways in promoting a certain product.

In affiliate marketing, you can increase your earnings in many ways. You can easily learn most of the techniques and tactics. No need to go anywhere, as everything you need to know, is available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sales is using product recommendations. Many marketers know this is one of the most effective ways in promoting a certain product.

When the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially, when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Further, if your visitors are interested in what you are offering, they will be glad to learn what is good about the product, what is not so good, and how the product will benefit them. This is important; always mention the benefits.

When you are recommending a certain product, there are things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field. Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe you are an expert in your niche, and trust you, they are more inclined to make that purchase.

On the other hand, if you do not show any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service, which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions, they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and give your potential customers and clients, the wrong impression.

It is best to appear cool and self-assured. In addition, remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with facts and data, they would gladly spend hundreds, or even thousands of dollars on one of your promotions. However, if you do not, they may leave your site and look elsewhere. They may go to your competitors and see what they are offering.

While recommending a product at your site, it is also important that you give out a promotional item, like a free report. Most people are already familiar with the concept of offering freebies when promoting your own products, but very few people do this to promote affiliate products.

Before you give a recommendation to a product, it is a good idea to try to test the product and support yourself. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All it takes to destroy it is one big mistake on your part.

If possible, give recommendations of products that have your 100% confidence. Test the product support before you begin. Assure the people you are referring, when a problem suddenly arises, no one is left high and dry.

Have a look at your affiliate marketing and the strategies you are using. If you are not focusing using recommendations, you should be.

When developing your plan of action, consider using product recommendation and be among those successful affiliates who use this strategy to make a fortune.

Steve Renner (http://www.steverenner.com/) is a Best Selling Author and has been marketing online since 1998. He is the Director of Training and Marketing for The Affiliate Community, an Online Training and Resource Site for Affiliate Marketers of all Levels. He is a pioneer in the development of Hybrid Marketing and is an Expert in Internet Marketing and Affiliate Marketing. Sign up for a FREE Membership Today (http://join.affiliatecommunity.com/)! Get $1,000 in Training, and Resources.

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By Titus Hoskins

Videos are playing an ever-increasing importance in the completely online marketing process. Using videos will increase brand recognition, create buzz, and help you promote and sell your products or services more effectively. So are you using videos?

Most perceptive Internet marketers did not need YouTube or the cover of Time magazine to tell them video is the next big thing. Most web marketers were already using and benefiting from online videos long before Time and other pundits declared video and self-generated content to be having a profound impact on our daily lives.

Many online marketers have been using videos for years to promote and sell their products, mainly because the use of video as a marketing tool is cost-effective, and a very simple way to market. No online marketer can ignore one marketing trend. It is playing a major role in online marketing and will play an even greater role in the future.

Just look at how video is used by, Brock Felt and Buck Rizvi, to roll out their PipeLine Profits venture. These relatively unknown marketers are using video from the recent StomperNet event to introduce and gather buzz for their PipeLine (Co-Registration) Profits (www.pipelineprofits.com). You should also note how effectively blogs and podcasts are being used in this marketing product rollout.

More and more well known Internet marketers are using videos to create buzz, to promote and sell their products. From John Reese promotional video, standing at the Great Wall of China announcing his upcoming 'online training courses' (www.income.com), to Joel Comm, plugging his latest AdSense Templates package on Google Video, to Michael Cheney's tongue- in-cheek CMN Cheney's Marketing News (www.cheneysmarketingnews.com). Note how Cheney is offering these videos for placement on any site around the web, building links and brand recognition in the process.

Online marketers are exploiting the immediate connection and effectiveness of using video in their marketing. Videos are used to inform potential customers on different products, services or promotions offered by the marketer. These seasoned marketers know building a solid relationship with your clients is a main key to boosting your sales. The use of video is an effective and simple way to make this connection.

Most marketers also use blogs to update and connect with potential clients. Blogs and RSS feeds are perhaps the more important marketing tools, which actually gives videos their unlimited potential. It is the real power behind the throne. With the advent of the next RSS empowered Windows (Vista), one would expect Blogs and RSS to play an even greater role in the Internet marketing arena. Video has truly arrived in the online marketing world.

What we will see is every website on the net becoming its own broadcasting system, its own television channel catering to a specific niche or a broad topic depending on the subject matter covered by the site. A billion channel Internet powered by RSS and video. One only has to look at how a prominent site like WebProNews.com is using videos to see how this scenario will play out.

However, what is truly revolutionary, you do not have to be major players to get in the marketing game, even the smallest marketer can use and benefit from implementing their own videos. A simple video or digital camera can produce an informational video within minutes. These can range from the so-called 'poor man' Camtasia videos, to elaborate infomercials, and commercials. You can then upload these videos to your blog or site and distribute them around the web within seconds. Those concerned with bandwidth costs can always upload their videos to YouTube or Google Video. This simple video marketing system is available to everyone.

Current well-informed online marketers are using these videos as effective marketing tools. No reason why you cannot follow their lead and use videos to:

1. Introduce yourself or your product

2. Create buzz during a product launch

3. Build your list by offering free videos

4. Create video content to enrich your site

5. Build a more personal relationship with subscribers

6. Keep in contact with your clients

7. Create a video sales letter/pitch to sell your product or service

Nothing beats the personal and direct connection video or TV makes with your potential customers and follow-up leads. It's the infomercial personalized for the web. Soon marketers will be using video software that automatically inserts their subscriber's name in their videos for a more personal touch. Similar to what we see done now with AutoResponders with the field {first_name) personalizing all correspondence with our subscribers. Expect this personalized video marketing to be a big trend in the coming years.

Your own name is still the sweetest word on the planet. Most perceptive marketers will take advantage of this fact by personalizing their messages and building a genuine relationship with their clients. Personalized videos will help cement this relationship and make it stronger - all contributing to more sales for the marketer, of course! From a marketing viewpoint: videos, podcasts, broadcatching, web casting, and video casting are all phrases for the same thing: they are all ways to get your message in front of your customers. Obviously, video will help you reach more customers. Video will make it easier for you to promote your products or services.

Perhaps, more importantly, videos will make it easier for you to sell your products and services. It is one more tool online marketers should have in their marketing arsenal. Video is already the future of online marketingFree Web Content; you should be taking full advantage of it right now.

The author is a full-time online marketer who has numerous niche websites, including two sites on Internet marketing. For the latest and most effective web, marketing tools try: www.marketingtoolguide.com for the latest Internet Marketing Strategies go here: www.bizwaremagic.com 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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By Alicia Forest

Did you know almost every person who visits your website would leave without buying? However, there are things you can do to get the most from your website visitors that can make a big difference in your bottom line. I share four of them in this article.

Did you know almost every person who visits your website would leave without buying? I know that sounds disheartening, but it is true. Just think of all the sites you have been on yourself and you have not bought from, right? However, do not be discouraged. There are things you can do to get the most from your website visitors, which can make a big difference in your bottom line. Here are four of them:

1. Use Pop-Ups...or use pop-unders…or use pop-up-tomorrow, or use whatever latest 'pop' technology is available today. Yes, they do annoy some people, but internet marketing stats tell us that they work. In addition, the one that works the best is the "exit pop", those ones that say, "wait! before you leave... take advantage of this...”

If you do decide to use pop-ups, use them sparingly so as not to annoy your visitor. You can also use pop-ups to implement any of the following strategies:

2. Invite them to be on your list...

Most people will not buy from you on the first pass. You need to build a relationship with your prospects in order for them to feel comfortable investing any of their hard-earned cash with you.

Give them an opportunity to join your list so you can build that relationship. Invite them to receive a free taste of what it is that you are offering - ezine, special report, checklist - so they get on your list. You then have the opportunity to market to them over time, which will build that relationship which will lead to more sales.

3. Find out why they are leaving...

Ask them why they are leaving your site. Not everyone will tell you, but the feedback you do receive is gold. You can then make any appropriate adjustments to your website to increase your sales and opt-in conversion rates.

4. Make another offer...

If they did not purchase on the first pass, make them another offer. Offer them another product or program of yours that's at a lower price point, or send them to someone else's site whose offering might benefit them instead, preferable one of which you highly recommend and are an affiliate of so you can earn a small commission for your referral.

Pick one of the aboveFree Web Content, test it, and see how it works for you. You are sure to increase your list numbers and your sales numbers if you start implementing even one of these strategies today.

Copyright 2007 Alicia M Forest and Client Abundance

Alicia M Forest, MBA, Multiple Streams Queen & Coach™ and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, and other solo professionals and online entrepreneurs how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com/.

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By Alicia Forest

Leverage the page your website visitors see after they sign up for your list or make a purchase. This article shares four ways to utilize this space to increase your marketing and sales without having to do more work.

I have a question for you: When people sign up to receive your ezine or other Free Taste of what it is you are offering, where do they end up? Do they see a polite thank you page from you? Do they see the default confirmation page from your list service? Do they see nothing? Are left wondering if the registration went through? People who are signing up for your list expect to see a page afterwards as a normal part of the transaction. On that page, it is important to thank them for signing up and make them feel good about their decision. Also, if you are using a double opt-in for your list, let them know they need to confirm their subscription before they will receive the information they requested from you.

There is more you can do with this page, so why not leverage it? Here are a few ideas on how to accomplish this:

1. Add, Tell-A-Friend. Most people are happy to refer you to someone else they know who might benefit from what you are offering, if you will just ask them.

You can do this easily by simply asking them to point others to your sign-up page, or by using a simple referral software program, like TAFPro, which creates a simple form to fill in with a name and email address of the person whom they are referring. Once they hit send, an email goes directly to the recipient and a copy comes to you. This is a great way to add new subscribers to your list without you having to do more work.

2. Make another offer. The best time to make an offer to someone is when interacting with you. Someone who just signed up to receive information from you is likely to be interested in something else you have to offer. Use this page to make an offer on one of your lower ticket items in your funnel. By doing so, you will gain sales you would not otherwise.

3. Ask a question. This is a prime time to gather a little market research from your readers. Ask a simple question, like "What's your biggest challenge with X?" (X represents your niche, what it is that you are offering). Add an email link where they can send their answer, and then use this information as you continue to develop offerings for your target market.

Doing this also helps in starting to build a relationship with your readers, and it keeps you up-to-date as to what they are struggling with right now so you can offer the solutions they want.

4. Refer them elsewhere. Hook up with a colleague to start trading some thank you page traffic. On your thank you page, say something like, "I know you'll also benefit from (name of ezine), published by (name of publisher)." Then give them instructions on how to sign up. Your colleague would do the same for you on their thank you page.

I implement all four of these strategies on various thank you pages, which are helping me build a stronger relationship with my readers, find out what it is that they want my help with, build my list faster and easier, (while helping a handful of colleagues build theirs), and make more sales by making more offers.

I encourage you to leverage your thank you pages this way in your own business. Making them work double-duty for you will absolutely create the same results for you that I'm enjoying, Computer Technology Articles, so pick one and start working it today.

Alicia M Forest, MBA, Multiple Streams Queen & Coach™ and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, and other solo professionals and online entrepreneurs how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com/.

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By Steven Gerber

Computers are one of the most amazing inventions ever made by man. Because of this gadget, many improvements have been made. Moreover, it does not end there. The introduction of the internet enhanced the use of the computer. Communications were vastly improved, and different businesses are finding the net a very useful tool in conducting their business.

Affiliate programs are making their way in the internet world. It is a great business opportunity for any individual who desires to earn unlimited income. It does not matter if you have a present job, or if you are just staying at home. As long as you have an internet connection, you can be an affiliate.

Is there an exact way to master affiliate programs? There are many sources on the internet, which say they can teach you ways to master affiliate programs. However, do not believe in those deceptions, oftentimes they are too misleading. Look for a good source, one that is true, and already tested.

Affiliate programs are great because you do not need an initial investment to start such a venture. People with no business capital are easily attracted to this kind of business opportunity. You will be part of a particular company's sales force, and you will be working on a commission basis.

E-commerce sites run affiliate programs to enable them to increase sales figures. Affiliates usually have their own websites where they place banner/button ads and text ads on email messages that promote the products of the e-commerce site. The affiliates are paid with a certain percentage of each sale they are able to make.

Affiliates program is a practical business. You can do it part time, or if you are serious about it, you can do it full time. If you exert your efforts on it full time, you are guaranteed to earn more money than the casual affiliate.

Before deciding to become an affiliate, you must first establish your own website. This is where you will display all promotional information of your 'mother' company. Casual affiliates use email newsletters to get leads for the company but having a site is much more advantageous, especially to the serious affiliate.

The next step is to find an effective way to drive a large number of possible subscribers to your site. You might consider purchasing a list of emails or ads to increase traffic to your site. If in the real world, you are always avoiding traffic, well on the net, you will be looking forward for it. You can also combine traffic and newsletters. However, make sure that you follow the company's regulations regarding email marketing.

Hundreds or even thousands of companies offer affiliate programs. There is a need to choose one particular affiliate program that catches your interest. In any venture that you undertake, you must love what you are doing. In addition, if you know the products that the company offers, then it will be easier for you to sell it to other prospects.

The business opportunity that you have been waiting for may lie within these affiliate programs. Do not be scared of the competition on the net, if you can survive the challenges that you are about to face, then it means you deserve the money that you are earning. If you are competitive enough, you will earn a great deal of money.

Steven Gerber is a professional copywriter & marketing consultant. He is a student of Dan Lok, the World's #1 Website Conversion Expert, & in Steven's totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at: http://www.websiteconversionexpert.com.

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by Michael Moshkovich

One strategy that works, if you work at it, is forum marketing. Here is an internet marketing strategy you can work at to help you earn money on the internet.

Perhaps you have heard of the KISS method for doing Internet marketing; “Keep It Simple Stupid”. Internet marketing does not require you to be a rocket scientist, but it does require you to work. Here is an Internet marketing strategy you can work at to help you earn money on the internet.

When it comes to Internet marketing, think about the market you are targeting. These people can use the product that you sell. One strategy that works, if you work at it, is forum marketing. An Internet forum is an on-line discussion group where people exchange ideas about a common interest. There are thousands of discussion forums on the Internet on every imaginable topic

The Internet strategy you are using here is to join a forum that relates to the product you sell. As a member, you will be able to establish a profile that you can include your website. Many forums will let you create a signature file where you can create a short classified ad about yourself or your business. In that, again you want to include your website address.

To use forum marketing, you will have to spend time in the forum asking and answering questions. What you are really doing is beginning to establish relationships with people. If you create quality posts in the forum, you will start to establish yourself as an expert. The value of this is when people read your posts they will be curious to learn more about you. As they read your profile or signature file, they will see you website address and click on it. You have just created a visitor to your site.

This is probably the easiest thing you will ever do. This Internet marketing strategy can make you thousands of dollars for years to come. Why? Because most forums archive their posts and search engines spider these for useful content. One good forum post can be picked up by a search engine and bring you website traffic repeatedly.

For this reason, you want to try to include keywords in your post that relate to the content of your website. Do not spam-write the same keyword repeatedly, but just write as if you were talking, and be mindful of an opportunity to work in a keyword when possible.

You can derive one last benefit from a good forum. You can get many good ideas. This is free training for you. You will very quickly be able to spot people in the forum who post good content who can teach you things. Over time, you will go from student to teacher yourself.

As an Internet, marketing strategy, forum marketing is one of the easiest. It takes time and effortArticle Submission, but is a long-term way to get traffic to your website.

Michael Moshkovich is a web developer and internet marketer who have written over 50 articles on SEO, shopping cart software and PPC marketing. To find out more information about WebCart's seo friendly shopping cart software visit our website (http://www.webcart.net/).

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By Elias Georgi

Maybe you have just retired or perhaps you been laid off from your company. Now you have lots of time to pursue other activities and you are wondering if you should look for another job or try to develop something at home. Many people have difficulty coming up with ideas to work at home, and there are thousands of ideas to choose.

We cover a few approaches you can try in this article.

Anyone who has just retired or been laid off goes through a transition of emotions which can include shock at not having somewhere to go in the morning, to boredom, to significant concern about how they are going to pay the bills for themselves and their families. If you have decided to look for a job, there are specific approaches people use to find work, which include developing a resume, sorting through job openings, and most important, networking to let people know they are available, as well as, hear about openings that may be available.

Use these same skills and approaches in the quest for finding ideas to work from home. Although you will not need to have a resume, it is still important to develop an inventory of your skills, which you can use to assess any idea that you may consider. It is also useful to assist in deciding what additional skills you may need to make your work at home endeavor successful.

Networking with people who are already in the work at home area is very useful. You will obtain ideas, and pick up many useful hints and tips that may assist you in developing and starting a work from home business. Networking with people in person, and online, can be equally important. However, in both cases take care to protect your privacy and find legitimate ideas. There are many scams on the Internet. If it sounds too good to be true, then it probably is so consider each one carefully.

Successful entrepreneurs in every field usually start by asking what problem my solution will solve for the customer. Many people are willing to spend their money on solutions that solve problems for them and your trick is to find the one that does this for a large number of people. The key acid test for considering any work at home business idea is to ask yourself Science Articles, what problem I solve for my customer and how much is it worth to him.

Lastly, carry pen and paper with you at all times and jot down ideas as they come to you for consideration later. Sometimes the most amazing ideas will come to you as you are sitting enjoying coffee in your local coffee shop.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving, tested and proven home businesses. Elias offers proven Internet opportunities and strategies. Visit his Website: work at home business opportunities (http://www.eliasg.com/), he also runs the article directory (http://www.exclusive-article.com/).

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By Stephen Joyce

Many retail business owners feel pressure to set up shop online. However, is this realistic expectation or is it an exercise in futility. Some very important key questions need answered before considering the move to online sales.

1. Are your products conducive to mail, phone, or online sales? You think every product will sell online, to some degree, you would be correct. Should you sell every product online? The answer is no. Many products do not sell well online because they are not conducive to impulse purchases, the demand is low, or the product itself has a long sales cycle. Most people will make purchases online using a credit card, having a limit of $1,000 to $5,000, so that the products or combinations of products are easy to purchase.

2. Are you prepared to sell your products online? This may seem very basic, but it will validate your motivation to succeed online. If your motivation to sell online is driven by a belief that "everyone else is doing it and so should I”, then you should seriously consider the implications of selling online. Once you have made the mental decision to sell online, you can begin to formulate your strategy for doing so.

3. Do you have the resources to sell online? Are you prepared to handle five, ten, a hundred, five hundred orders a day? Do you have the staff to fulfill orders, manage online customer service, and make updates to the website? Do you plan to do this work yourself? If so, have you considered the impact this decision will have on the rest of your business? Create a plan that sets definitive goals for your online storefront, as you would for any business opportunity. Remember, managing a successful e-commerce website is a full-time job.

4. Who will build your site? One of the biggest myths about e-commerce is that anybody can build and run an online store. The truth of the matter is that anyone can build and run a store online, but only a select few can do it well. There are many online store builders, shopping cart programs, and hosted applications that let you build a site and start selling your products online, but realistically you get what you pay for with most of these services. Consider hiring a company who specializes in developing online commerce sites for you. The result will be superior to a homegrown site and will ultimately result in increased credibility and sales.

5. What is your budget? Get quotes from a variety of vendors. You will find that the quotes you get back will range from a few hundred to tens of thousands of dollars. A reasonable amount to budget for your new website is around $10,000 for a full build out including custom web design and software, and ongoing server and maintenance fees of about $300 to $500 per month. When you consider your budget, take into account that the more you spend upfront, the less likely you will be to change the site. On the Internet, keeping your website fresh and updated is crucial to your credibility.

Now that you have answered the fundamentals, you will want to ensure you take the following steps to get your online store set-up correctly and efficiently:

1. Set-up an Internet Merchant Account This is necessary. You may be tempted to use PayPal, 2Checkout, or some other low cost online payment solution, however, in the end, when your site becomes popular and you start generating significant revenue, you will find that the discount rate you pay with a true merchant account will be much less. Although there is a little more work involved in setting up an Internet capable merchant account, your credibility, not to mention your payment tracking, are simplified.

2. Purchase a Secure Certificate. This is also necessary. Securing your site is mandatory in order to avoid possible issues with credit card theft. All merchant account providers will require you have a secure certificate installed on your server before they issue you the account. Secure certificates range in cost from around $80 CAD to $500 CAD depending on the level of security and authentication you require. For the most part, a basic certificate is all that is required for online sales.

3. Organize your product data. When you have your product data organized in a spreadsheet, it will go a long way to speeding up the set-up of your store. It will also help you organize your store layout and determine what products will sell best online.

4. Take good product photos. Since your online customers will not be able to hold or touch your products, a good photo is your next best option. Your photographs should be bright, with good contrast, and show the product either alone or in combination with complimentary products. For example, when selling a pair of jeans, take a photo of a person (preferably someone who looks attractive in the jeans) actually wearing the jeans. Have the person wear other complimentary products from your store like a popular shirt, shoes, and a purse. Customers will be more inclined to buy the jeans if they can see the jeans in context with other products.

5. Set-up a newsletter. Permission based newsletters are an excellent way to keep your customers coming back to your store. Sending a monthly newsletter that highlights new products, sales, or promotions can be a great way to retain and attract new customers.

6. Visit stores that you like and make notes. Do your research. Look at the sites that are at the top of their game and find out what they do. How are their products displayed? How does their shopping cart work? How often do they update their site? The more information you can provide to your web designer and developer, the closer they will come to meeting your expectations.

In summary, do not rush into anything. Like all good things, a high quality revenue-generating website takes time, money and effort to build. There is nothing wrong with starting small Article Submission, but remember to re-invest in your online store. Make improvements whenever you can and keep it fresh. The days of "build it and they will come" have long been over. Talk to a marketing expert and plan your strategy accordingly.

Stephen Joyce is President of Sentias Software Corp, a software development company based in North Vancouver, British Columbia, Canada. Sentias develops the Booking Server, a sophisticated hosted tour product management and distribution system. For more information about the Sentias Booking Server, please visit http://www.sentias-booking-server.com.

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By Steve Renner

A fast way to become successful is to Model Success. Find the person who you would like to be like and copy them. This is a secret to Internet Marketing Excellence.

I am on many mailing lists, and like to keep track of what is happening in the Internet Marketing scene. This keeps me in tune with what is going on.

The older, more experienced Marketers are teaching new people the business with their special Coaching and Mentoring Programs.

As part of their Coaching service, they will help these new marketers break into the business, by promoting them to their list. There is nothing wrong with this, and it is actually a great thing. This is how most of the great marketers get started.

Problem is, it seems more and more people who graduate from these Coaching Programs are getting into the business. They want to start giving their Marketing Advice.

One thing I can tell you is this, in the Internet Marketing world there is an incredible amount of different information floating around. It can be overwhelming. This is called Information Overload, and it happens to everyone.

Another problem is you do not always know if the information you are getting is reliable or not. Is this something someone has learned from someone else? Are they now passing themselves off as an expert? Is this coming from someone that has really done it?

It is essential you know the person from whom you are receiving the information.

A good marketer is always looking to learn new things, and looking to learn from someone. If you find just one golden nugget of information, it can make you a fortune in your business.

That's why it is critical that when you are looking to learn from someone, look for a person who is out there actively Marketing, someone who is actually in the trenches doing it on a daily basis.

If they are just learning as you are, then this is not the source example to follow.

Look for someone who has been in the business for a while and has a good track record of success.

This person can become your Mentor. When you find someone that you look up to and want to be like, then just look at what they are doing and copy them.

This is the easiest way to be successful in your business, Model Success! If it is working for them, Business Management Articles, then it can work for you too.

This is a Secret to Internet Marketing Excellence!

Steve Renner has been marketing online since 1998. He is the Director of Training and Marketing for The Affiliate Community, an Online Training and Resource Site for Affiliate Marketers of all Levels.He is a pioneer in the development of Hybrid Marketing and is an Expert in Internet Marketing and Marketing Affiliate. http://www.affiliatecommunity.netGet over $1,000 in Training and Resources FREE!

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By Karl Stadler

Is AdSense Arbitrage just an old hype revisited for the profit of a few or does it have a future as a successful online business?

'Whether you believe you can do a thing or not, you are right.' Henry Ford. This quote holds true for anything you attempt. It is all about the belief you have in yourself to achieve success.

When speaking about the subject of AdSense arbitrage, you will find eyebrows rising. It looks upon it as a 'black hat' method of making money as an online business. This is due to a bad name it acquired from people who misused the system.

Fortunately, this is now behind us largely, thanks to the Google slap down on landing pages.

AdSense arbitrage has become a viable business model for a sustained online income, provided, of course, you know what you are doing and don't go against the system but work toward the betterment of the system.

AdSense arbitrage is not a new concept or secret idea that has just arisen; it has been around for a while. The concept behind AdSense arbitrage is simple, you buy advertising from adwords or another PPC engine, and you send the traffic to a landing page of your own with AdSense advertising. People click on the AdSense ads and you are paid. Your profit is made up of the difference between what you pay for the click and are paid for the click on your page.

This may seem relatively easy to achieve, but there are some points you need to consider very carefully before placing your ads and landing pages.

1. You have to research your keyword and make sure it will be profitable. To get an indication of the profitability factor of your keyword, make use of the Overture bid tool. Type in your keyword and look at the difference in the bid prices between ad one and ad ten. The higher the difference in bid prices between the first ad and the last ad the higher your chances of success. This is not a clear indication that it will be profitable, but it is a good indicator of what is going on in that specific area of the market linked to the keyword. Based on this information, you should then research the keyword further.

2. Target your landing page to the visitor who clicked on your ad. Optimize the page for the keyword you chose, or else the wrong AdSense ads will be displaying on your page.

3. The content of the landing page should be no less that 300 words and must be relevant to the keyword and adwords ad you placed.

4. The AdSense ad placement is of optimal importance to ensure a high click through rate and successful AdSense arbitrage.

Like in any business online and off line there is a risk factor. It is the same with AdSense arbitrage and there are many who have gotten it wrong and given it up as a bad business idea.

Then of course, there are those who persisted and believed in what is possible and now are reaping the rewards of a good monthly income from AdSense arbitrage.

I would like to go back to one more quote, and it holds true for every thing you do.

'Failure is simply the opportunity to begin again, this time more intelligently’. Henry Ford. He built cars and made it happen, you can make your business happen Free Articles, and it is entirely your choice.

Find the underlying cause of the business and see how AdSense arbitrage will benefit you and your online business with a sustained long-term income. Visit http://www.yourenterprize.com/adsense/adsense-arbitrage.html .

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By Michael Moshkovich

These are tips on what to avoid during the developing stages of your internet marketing business to give yourself the best chance at success.

You need to know several things before building a business in internet marketing. More important, several aspects need avoided when building an internet marketing business. Avoid overuse of keywords, and waiting to advertise your website. It can be detrimental toward the success of your internet marketing business.

All over the internet, search engine optimization and keyword optimization are one of the most important parts to internet marketing. What people do not realize is, this does not mean put your targeted keywords in every line of content. Overusing your keywords throughout your content makes it difficult to follow along with what you are saying. You have to learn to create a balance between the two extremes of not enough use and too much use of keywords.

Keywords are a vital part to the content you distribute in your internet marketing business. The content itself will either draw in readers or push them away. When you begin writing your content, it is easy to get off the subject and begin writing about nonsense. However, it is crucial you provide quality content related to your websites overall theme.

Aside from the content on your website, the information you provide in your emails and other internet marketing schemes is crucial to generating more sales. Because your internet marketing business is new, the logical thing to do is make your point clear and concise. Sometimes clear and concise is too long. It is difficult to learn when you first start out, but you will quickly realize the best email messages get your point across in a short message.

The last thing that is oh too common with newbies is waiting to begin marketing your website until it is more developed. The problem is you are wasting time to begin generating potential sales. Your website constantly needs developing, because in internet marketing, the best way to stay on top is to constantly be evolving and adding new content.

On top of the potential profit you could be missing, you have no idea whether your hard work is what the public is looking for until you give them a chance to look at it. The best way to build a people-friendly website is to get feedback and criticism, because this allows you to learn from your mistakes and build off what people are telling you.

Although you do want to put a lot of research into how you can build a promising internet marketing business, what not to do should be of equal importance to you. While there are several things you need to avoid, Business Management Articles, these are some of the worst mistakes you can make in the internet marketing business.

Michael Moshkovich is a web developer and internet marketer who has written over 50 articles on SEO, shopping cart software and PPC marketing. To find out more information about WebCart visit us here (http://www.webcart.net/). For eCommerce marketing tips, visit the WebCart Blog (http://www.webcart.net/shoppingcartsoftware).

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By Jeff Smith

Packaging your own ebook, report, audio package, course, or manual to sell online is within everyone's reach and ability. Turn the knowledge, experience, and information you already have into your own information product. You can quickly be piloting your very own online business keeping 90% of the profits.

Building your own business around what you already know or have experienced is one of the easiest, fastest, and most proven methods of escaping the job market in search of your own profit- producing home-based business.

You may not believe it, but you already have a pot-of-gold within your reach right now - sitting, waiting to turn into products you can sell online.

By packing your knowledge, experiences and stories into digital ebooks, booklets, or even your own course or workshop, you have the foundation for a very profitable small venture.

What have you done or experienced in your life that has demanded you study, research, explore, or learn by working through it? What changes have you gone through that have made you stronger, and what challenges have you faced that have taught you what only someone who has been through your experience would know? At first, examples may not come flooding into your head, but think a little longer, and you should be able to come up with dozens.

SOME BRAIN TRIGGERS

Let us go back in time, at least for many of us to the time you came out of school and began your work life. What did you learn? What challenges did you have? Do you remember taking personality tests, working with counselors to help you find your aptitude? How can you research different kinds of careers to find a match? How easy was that experience? In my case, I had fully expected to work through a law degree after University and become a lawyer. I recall working with our career counselors - even in high school, who had some neat methods of discovering strengths.

Next, I remember having a very challenging time trying to understand, first-hand, what it meant to work as a lawyer - to even meet and talk with other lawyers in the field.

What could I learn from this? Moving from school to the workforce is a crucial time in a woman or man's life. Everyone wants you to succeed, many people want to help - but there are frustratingly few resources to help you.

Could you package some research on personality and aptitude testing with a range of first-hand profiles about many common careers? You could solicit a few pages from several career choices to give an "insider's" approach to particular fields of work.

How about other experiences you went through:

- Marriage advice: including whom to marry, advice on relationships leading up to marriage, how to organize your wedding, handling budget and family issues with weddings, etc...

- Raising children, you cannot tell me you did not learn a great deal for those of you who have raised children

- Changing careers or advancing in your career. It seems we all go through many life lessons as we work through career advancement. If you look back, what advice could you provide that would help make better career choices, if you had to do it again?

- How about health. Were you able to try to find methods of stress relief, ways to reduce pain or suffering from illness, methods of losing weight, or increasing overall fitness? You may think this field is highly competitive, and it is, but there is always room for added tips and strategies based on real experience

- Travel, do you have some hints or tips on traveling?

There are dozens upon dozens of examples where you can take life experiences and the research or knowledge you already have to launch your own information product publishing business.

You may begin slowly with a report, 40-page ebook, blog, newsletter, or you may jump right into seminars, workshops, and a manuscript for a published book.

However you choose to start, you will find you can build your knowledge into a hot business with some determination, persistence, and an action-oriented attitude.

TWO IMPORTANT QUESTIONS

Does this excite you, the prospect that you have the basis of your own information publishing business within you right now? Most people do not even realize the value of the information they already have, thereby dismissing themselves as a legitimate information publisher.

That is too bad, because the financial and lifestyle rewards of operating your own info-publishing business are many.

So, when you consider your life experiences and hobbies, ask yourself these two very important questions:

1. Are there others going through the same experience or situation?

2. Would your information help them increase their pleasure or reduce their pain with this experience?

You do not have to have all the answers, only enough to improve the situation of others who will follow you through some of these life experiences.

Even the greatest books, courses, or workshops do not tell you everything about a given subject or even give you all of the answers to a given question.

By packaging your knowledge, experiences, tips, and techniques into your own information product (ebook, book, booklet, audio, or video) toward solving a specific problem for your market you will have improved your customer's life.

Discover How To Package Information For Profits in Jeff Smith's blockbuster "Ultimate Information Entrepreneur's Success Package (http://www.infoproductcreator.com/). Find out the exact techniques to use for developing "magnetic" ideas that attract customers to your products like crazy!

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By Donna Gunter

Creating an effective series of autoresponders helps. You begin to develop a relationship with prospective customers, highlight your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part, past the setup stage. Below I have listed the type of information you can include in your autoresponder series.

I often suggest to clients they use the power of business automation found in sequential autoresponders as an effective method of keeping in touch with their contacts. An autoresponder is an automated email response or series of responses that you have previously written and uploaded into an autoresponder service. The autoresponder enables you to reply to customers via email 24/7 without any intervention on your part past the setup stage. For example, you might send an automatic reply to a new newsletter subscriber, to someone who has requested a free giveaway on your site, or to a customer who has just purchased your newest information product.

Where do you find a sequential autoresponder service? Sometimes they are bundled with shopping cart software. Alternatively, you can purchase a stand-alone service in which you can set up autoresponders and send out your email newsletter, as well.

The two features that are essential to have in autoresponder software are personalization and tracking ability. For greater effectiveness, you should be able to personalize your autoresponders both in the subject line as well as in the body of the email. Do you open email more quickly when you see your name in the subject line or when the body of the email mentions your address or city of residence? This personalization feature permits you to send automated emails appearing personalized, especially for the person receiving the email. I constantly receive both phone calls and email responses from prospects who are the recipients of these automated emails, which leaves me with no doubt about how important it is to personalize your responses. The second feature, tracking ability, enables you to see how many and which recipients opened your email, how many emails were not delivered, and the ability to see how many recipients clicked on any links found within the email.

My clients agree to the use of sequential autoresponders, but then wonders, "What do I say in them.” Factually, you tell your clients the only limitation is their imagination. However, I generally recommend online business owners plan a sequence of 7-9 emails to go out over a series of 3 weeks. In this sequence, you need to check in with how the prospect/customer is doing with the call to action that got the prospect on your list. Point out other pieces of free information on your website that would be useful to the prospect. Recommend their own or affiliate products that would be of interest, and then request another call to action of your prospect.

Here is my outline of follow-up autoresponders I send out when someone has requested a report from one of my sites:

Immediate send: Confirmation of and thank them for their request, and remind them how to download the toolkit.

2 Days Later: Ask them what they think about the toolkit, point out some of the info they might check out immediately, and request a testimonial.

5 Days Later: Offer another gift. I give them the URL of my articles directory and info about how they can syndicate my articles on their website at no charge and the benefits of doing so.

7 Days Later: Ask them to complete a survey. I created a short 30-second survey through SurveyMonkey.com that I ask them to complete. This helps me better understand what problems my target market has.

9 Days Later: Recommend a product. I change this offering occasionally and either recommends one of my products or a product for which I am an affiliate.

16 Days Later: Offer another gift. I tell them about my podcast and blog. I tell them why they should subscribe and how to do so.

19 Days Later: Ask me a question. I give them the opportunity to personally ask me a question about online marketing and let them know that I will respond to it in my blog.

23 Days Later: Make a special offer. I introduce them to my coaching services and offer them a special rate to try out my coaching.

Other offers you could make in your follow-up autoresponders include inviting them to a discussion forum or a free teleclass, have them subscribe to your ezine, or send them to download or view a free audio recording or video.

Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, display your expertisePsychology Articles, and ultimately convert prospects into customers.

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at Get More Clients Online (http://www.getmoreclientsonline.com/).

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By Mal Keenan

What Mistakes are you Making that are Seriously Hampering your Affiliate Marketing Business? Find out How to Avoid Profit Crushing Errors...

My main aim as an affiliate marketer is to get the most profit out of the market I am promoting. Over the years through trial and error, I have perfected what I believe to be three of the most important strategies for gaining nice profits from whichever internet market you decide to enter.

So, let us get started...

Strategy Number One - You should absolutely set up a website for your affiliate products. Sure, every product will come with its own affiliate page, customized with your unique affiliate links, but smart marketers know that this is not enough. It is very important you set up your own website for your affiliate products. This includes registering your domain and hosting, plus creating or paying for a simple web design - complete with the affiliate images that most affiliate programs provide.

Setting up a website may seem like too much hard work but believe me; it pays off in terms of future profits, if you put in the initial effort.

It also pays to create a different page within your website for each affiliate product or service. You could write an article or review page highlighting the benefits of using your recommended service with a link to your unique affiliate page.

Setting up a blog geared towards your affiliate market is the perfect way to implement the above strategy.

Strategy Number Two - Next on my list of essential strategies is to place an opting form on your website offering a free report outlining the benefits of your service. The majority of sales are between the fifth and twelfth contact between you and your prospect.

If a prospect visits your site and then clicks off never to return, you have missed many more opportunities to close the sale. This is where the opt-in form comes in. If you manage to entice website visitors to offer their email address, then you can follow up via an email autoresponder as often as you like or until the prospect unsubscribes from your list.

Short 7-day reports are quite effective and if you provide useful information, you may have a customer for life. Capturing a prospects email address is one of the most important tasks in affiliate marketing and internet marketing as a whole.

Strategy Number Three - Drive TARGETED traffic to your site. No point in paying to send general website visitors to a site built around the topic of "Exotic Birds". If you are sending visitors to an "Internet Marketing" site, it is pointless to write and submit articles on "Travel in Italy". Do you get the point? It is essential that you target your visitors to your affiliate-marketing niche, if you are going to close the sale. This point may seem obvious to some Article Submission, but many IM newbies spend countless hours and dollars focusing on website traffic that is simply not interested in what they have to offer.

The three strategies above are extremely effective and even more so in a tight niche market. If you employ the advice, you are well on your way to becoming a successful affiliate marketer.

Mal Keenan is publisher of Home Business Tips Newsletter. Check it out for tips on how to get Started Earning a Full-time Income from Home: Free home based business income opportunities Newsletter (http://www.home-business-tips-newsletter.com/). To Find Out What Was My Greatest Lucky Break in My Six Years of Frustration check out: Starting home based internet business (http://www.freeadvertz.com/).

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By Titus Hoskins

Here is my number one Internet Marketing Strategy for producing an online income. It is so simple it actually works! Discover how this one marketing technique can also help you succeed online and work from home...

I am often asked, "How does one start an Internet Income?"

"Where do you begin? What do you need to start?” In addition, these questions are often followed by, "How did you get started?” These questions are popping up more often now as my name and sites become better known. However, I still get some very skeptical looks whenever I mention I work full-time on the Internet. For many people the Net is still a place chock full of 'quick-rich-schemes' and 'con-artists', where someone is ready to rip you off at the very first opportunity.

Of course, the reality of working on the Internet could not be further removed from this unflattering image. In my case, I make it a point to only deal with top name companies such as Dell, Sony, Toshiba, Amazon, Apple, Google... or top web marketers with solid reputations such as Marlon Sanders, Neil Shearing, John Reese, Ken Evoy...

In addition, I quickly learned Money Talks! It does not matter who you are, where you are operating from or how small or big your online sites/activities are, if you can generate through your online marketing efforts monthly sales in the 100-200k range for any company - you will be noticed. And your sales don't have to be in that price range, if you can generate any sales through your web site or sites, you can start to build a business online and work from home.

I come from a background in art and education but nothing compares to working on the web from the comfort of your own home. The freedom is very liberating. Once you start earning a nice income here, there is no going back. Money talks in many ways! However, how do you get started? How do you begin? I believe my own very modest success comes from one simple strategy. It has to do with learning, more importantly; it has to do with HOW we learn.

One key strategy I have learned and it is quite simple: always learn from the inside. Get as close to the source as you possibly can. No matter the field or subject area, get as close to the real experts in that field as you can possibly get. It is something all artists do instinctively! This very simple strategy has proven to be very effective for me. There is no reason why it cannot also work for you.

Here is how it is done: instead of buying the latest marketer's info product/ebook/webcourse... you join their affiliate program first! You will receive marketing information, countless free audios/training materials on this marketer's products and methods. You will get the inside information on how these marketers operate and how they are working the Internet.

You will also probably receive great discounts for any products that you do buy. You will receive updates, invitations to web seminars, free promotional material, if you are well known, or are a valuable affiliate, you will receive free copies or products to review.

What is even nicer, once you start generating sales, this affiliate relationship often develops into a personal relationship with the owner or company. You get to know the owner or the affiliate manager on a personal level and this opens many doors for other business opportunities.

This simple strategy works great. I apply it almost every day in my own marketing and even in my own life. For example, around each New Year, everyone is talking about making resolutions and setting goals, both for their businesses and in their personal lives. It is an important topic. I wanted to learn more.

As I make it a point to seek out the top person or person in any field, I wish to learn about (in this case) goals or goal setting. The name that immediately came to mind was Gary Ryan Blair. He is known as the GoalGuy! What more can you ask for? Gary Blair has made goals his business.

He also has an excellent affiliate program, which you or anyone can join. In addition, by joining Gary Blair's affiliate program, you will receive valuable information on goal setting and strategic planning from the inside, if you really want to learn about Internet Marketing, how to build websites, how to earn money from the web... just find the Top Guy in that field.

My suggestion for the top person is Ken Evoy.

Ken Evoy, of SiteBuildIt and Make Your Site Sell fame, is the perfect person for learning about the whole web marketing game. One of the best ways to learn what Ken knows is to join his affiliate program first! You get tons of free marketing info and products. You will learn how his system works. You will also learn how Internet Marketing really works.

Perhaps the main reason I chose SBI is its great online community. If you want to succeed at something, you must 'hang-out' with people who are succeeding in that particular field. Might sound a bit simplistic but there is more truth in this philosophy than most people realize.

If you want to be a jackass, associate with other jackasses! If you want to be a millionaire, associate with other millionaires! If you want to be an Internet marketer, you must associate with other Internet marketers! It is kind of a no-brainer but many people do not do this. I repeat, if you want to be a web marketer Article Submission, you hangout with web marketers and learn from the inside.

A simple Internet marketing strategy works, one that has served me well as I continue to build my online business. This can also work for you.

The author is a full-time online marketer who has numerous niche websites, including two sites on Internet marketing. For the latest and most effective web marketing tools try: www.marketingtoolguide.com For the latest Internet Marketing Strategies go here: www.bizwaremagic.com 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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By Laurie Brown

You Made a Mistake…But Now I Am Your Biggest Fan

Pearl chose to celebrate her 94th birthday with her family and friends at a local restaurant. Although she had always enjoyed the restaurant, she specifically chose it because she was a member of its frequent diner program and was entitled to free desserts for all her guests on her birthday.

She graciously offered each guest whatever dessert he or she wanted “on the house.” The server overheard Pearl and asked for the card that was sent to her announcing this offer. Pearl had not brought the card with her. The server apologized, but refused to offer the desserts saying, “There’s nothing that I can do. It’s policy.” Pearl was embarrassed, not only for forgetting the card, but also for putting her guests in an uncomfortable position.

One of the guests asked for a manager hoping that someone would do the right thing. No such luck. The manager repeated the same mantra, “Sorry, there’s nothing I can do. It’s policy.” The manager “allowed” the guest to call the corporate headquarters. Two phone calls later, a corporate manager said, “No problem!”

Of course, there was a problem. A big problem! Pearl was humiliated and angry. No one left the restaurant feeling fondly about what had been a great meal celebrating a momentous occasion. It will be a long time before Pearl or any of her guests return to this restaurant, if ever.

What had been accomplished? In an effort to “save money” by not allowing people to take advantage of the dessert offer, the restaurant had lost five good and loyal customers. It does not seem to be a smart business move, does it?

However, it was not just five customers that were lost. This lunch was such a bad experience for Pearl and her guests that they have been telling this story repeatedly and over.

People love to tell stories. They especially love to tell horror stories. Interestingly enough, customers will not tell stories about satisfactory experiences. Too boring… what would be the point? However, they will tell stories about exceptionally bad or exceptionally good service.

Consider these three examples:

You order a new door for your home. The company comes on time and replaces your door. Are you going to share that story with anyone? Doubtful. You are a satisfied customer. End of story.

You order a new door for your home. They come to install it and find that the frame was measured incorrectly. This is the third wrong door delivered. Are you going to share THIS story? You betcha! Every friend and family member will know the name of the company and they will tell their friends and family to stay away!

You order a new door for you home. They come to install it and find that the frame was measured incorrectly. The installer apologizes sincerely, telling you that he understands what a waste of time this has been for you. He promises that he will personally make sure you have the right door in a week. Then he asks, “Would that satisfy you?” When you say “yes”, he sets the day and time.

The installer comes the next week as promised and installs your door. You are now a satisfied customer. However, he wants you to be more than a satisfied customer—he wants you to be thrilled—so he takes 20% off your bill to compensate you for your trouble. The following week the owner gives you a call to see if everything is okay.

Are you going to share this story? Without a doubt! In so doing, you will become the company’s cheapest and most effective form of advertising!

So, how can you turn your disgruntled customer into your biggest fan?

Customers enter into every transaction with a set of basic expectations. When you create a problem for your customers by failing to meet these expectations, you are faced with meeting a new set of even more challenging expectations.

There are simple steps that will work to not only meet these expectations, but also exceed them. Imagine the following scenario: Mr. Jones has arrived at your dealership to pick up his car at the promised time; however, his vehicle is still being worked on. Mr. Jones is becoming irate. What should you do?

Step One: Empathetic apology. It is not sufficient to mumble the word “sorry” and expect it to have a positive effect. Your apology needs to show your customer that YOU understand how YOUR mistake has negatively affected his or her life.

Step Two: Take ownership. You want the customer to understand that you are the person who will fix their problem. Ask the customer what you can do to “make it right”. Often people are afraid to ask their customer this question. They do not want to become obligated to meet an unrealistic demand. You need not be afraid of their answer, because simply asking does not obligate you. Most customers are reasonable—at worst; you have the beginning of a negotiation.

Step Three: Fix the problem immediately. In the case of Mr. Jones, you would want to get his car to him ASAP. Sometimes you cannot fix the problem immediately, in which case you need to show him that you are making a sincere effort to resolve the problem.

Step Four: Get your customer’s buy in. Asking for the customer’s agreement will ensure that he will at least leave satisfied.

Try something like, “I am so sorry Mr. Jones—not having your vehicle ready at the promised time must have really inconvenienced you. I will personally make sure that your vehicle is ready in the next 20 minutes. Will that be satisfactory?”

With small problems, these four steps should satisfy your customer. However, remember—a “satisfied” customer does not talk about his experience. Now, take the opportunity to add value, so that your customers will talk about how great you are. To do this, you need to take two additional steps.

Step Five: Symbolic atonement. You need to go the extra mile to show that you are truly sorry. A small token can go a long way to ease the pain your mistake caused. In the case of Mr. Jones, an offer of a free oil change might be appropriate. This gift shows that you understand that an apology alone cannot fix the problem. Reflect on what you know about this customer and choose something that has meaning and value to him.

Step Six: Follow up. This is where you can really shine! After a short period of time, call, e-mail, or write your customer and make sure they are satisfied with your efforts. This is also an opportunity to ask for more business and referrals.

None of these steps takes an inordinate amount of time or money, but they can really create delighted customers—customers who will tell stories that promote you to their friends and family.

Now, let us go back to Pearl’s birthday lunch. Why was not the permission to provide the free desserts enough to turn it into a “good story?” The weight of the damage that was done was so much more than the effort it would have taken to make it right at the beginning.

What should this restaurant have done? An empathetic apology would have been a start. “Mrs. Grey, we are so sorry that we ruined your birthday. We hope these desserts will make it a little better.” (Steps 1-3 in action) However, they needed to go the extra mile. She should have been sent a letter apologizing again and offering a free meal to compensate her for her discomfort. (Step 5) The final touch that could turn this nightmare into an opportunity to create a loyal customer would be a phone call after she redeemed the free meal to make sure that it was good experience. (Step 6)

People are telling stories about you and your business. What kind of stories are they telling? View every customer problem as an opportunity to produce a cheerleader for your business. Turn your potential nightmare into a great story. Do the right thing.

Laurie Brown is an international speaker, trainer and consultant who work to help people improve their sales, service and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters and Speakers. Laurie can be contacted through http://www.thedifference.net, or 1-877.999.3433, or at lauriebrown@thedifference.net
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By Tellman H. Knudson

Your goal as a marketer is to monetize your site as quickly and as easily as possible. In the process, build your list along the way.

There are all sorts of different ways to think about doing this.

If you are an AdSense publisher, it may be smarter to have AdSense only after people subscribe to your list. In addition, it may be smarter to only show the AdSense after people have told a friend.

Do you see why?

If these people are not on your list, if they are not telling their friends, then you cannot monetize those people again. They visit your site, and then leave, and go to the AdSense ad site, and forget to join your list. If they are on your list, you can monetize them repeatedly with ways that have more impact than AdSense.

Until they subscribe, do not show the AdSense. It may turn people off and they may not join your list. Alternatively, as I said, there are various ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up and make recommendations on products that they would benefit from. Test these!

Perhaps, do an A/B split test, where one page has AdSense and the other does not. See which one works better, and then go with it. However, keep testing. Test your headline; test your subscribe button. You can test all the elements of your page--one test at a time. For instance, do not change your headline and the opt-in button at the same time. You will not know which prompted the viewer to join your list.

Consider the following. When implementing marketing strategies, do not take too much time before you test them. If they do not work, you took a lot of time to think about something, which did not work.

I would recommend that you send out a press release. Do it today, or at least first thing in the morning to drive traffic to your squeeze page, which should lead to your sales letter or the sales letter of the product you are promoting. A press release about your new site will get some traffic.

You also want to use pay-per-click. The reason you want to use pay-per-click is, you can check your conversions and see how everything works before you find list members and everything else. I would use pay-per-click and get rolling with that right away.

Whatever your budget is $5, $10, $100, or $2,000, spend that. You want to go low. You can spend $5 to $10 a day. Focus on split testing and tweaking the squeeze page and the sales page, until it is making money for you on the $10 a day.

The whole thing is... Do not Wait! Take action immediately! Do not let anything stop you. If your squeeze page sucks, you can make changes to it, until it does not suck anymore. Yet, it is out there the whole time, getting some response. If you had nothing working for you, you would be no further in building your list.

Tellman Knudson is CEO of http://OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course, http://MyFirstList.com (http:/myfirstlist.com ).

Changing Your Affiliate Formula]]> http://miraclemoneyblog.com/homebiztips/HomeBusinessTips_WBr_284/user/index.php

By Dr. Roberto A. Bonomi

Niche marketing is a simple concept that can help your business gain an advantage, even in very competitive online categories.

You know that 20 percent of buyers consume 80 percent of your product, so the idea is that you could sell more products with less effort if you can identify that 20 percent and find others like them.

People, who are interested in and consume your product, become a market niche.

Therefore, the idea behind niche marketing is to target, communicate, sell, and obtain feedback of your best customers.

Consumers are each day becoming more demanding because their choices tend to expand in this global economy that we live in now.

Therefore, the idea behind niche marketing is the need to satisfy and keep that part of the market that really wants your product or services.

However, not any niche market will be good for you, you need to estimate the size of your target or niche market.

It should be big enough to sustain your business year after year. Once you have identified your niche market, you need to have information about your niche market's size. The numbers you need to know are the total size of the niche market, but also, the size of the niche market that is interested in your products, and also the size of the niche market your company can reach with advertising, and then distribution.

When you decide to pick a niche market, you need to be sure you are going to have enough sales volume and profitability. You need to know how strong your competitors are to attract your niche buyers away from your products.

In addition, you need to have an idea of how many competitive products you are going to offer to your potential niche marketing prospects.

You might think that niche marketing was invented to help the new or small companies, but even the large ones have embraced the niche marketing idea, and keep on trying to divide their market and target it with different offers.

In addition, you know why? Very easy to answer!

If you were interested in buying a dog, would you care for a shampoo advertisement?

You need to offer dogs to the people that want dogs, and shampoo to the ones that want to wash their hair. You need to make niche offers to your niche market and then you will maximize your selling chances.

Those that repeatedly use your products, your "heavy users" are the niche market that you should try to dominate.

You should divide the whole universe of your potential buyers, into different segments, based on different factors.

Your can divide them by age, by family size, by gender, by economic status, or by geographic locations.

It all depends on: what are you going to offer them?

All these niches need, or are interested, in different goods